NorthStar Asset Management LLC
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 6, 2024), NorthStar Asset Management LLC reported 79 stock positions worth $132.0 million. Its top holding was Goldman Activebeta US LC ETF (GSLC) at 11.2% of the portfolio, followed by iShares Core S&P U.S. Growth (IUSG, 8.8%) and Nvidia (NVDA, 6.6%). Compared with Q4 2023, it opened 7 new positions, sold out of 3, added to 42 and reduced 28. The biggest buy was a new position in iShares Core S&P 500 ETF (IVV) and the biggest sale Vanguard Mrngstr Val ETF-Aui (VTV, shares −3%).
- Most Recent 13F
- Q2 2026
- Location
- BERKELEY HEIGHTS, NJ
- CIK
- 0002011587
- Portfolio Value
- $132.0M (Q1 2024)
- SEC Filing
- 0001085146-24-002217 ↗ filed May 6, 2024
Holdings Value
Holdings 79 stocks · $132.0M
| GSLC Goldman Activebeta US LC ETF | 11.16% | 141,907 | $14.7M | Add +3.5% |
| IUSG iShares Core S&P U.S. Growth | 8.83% | 99,462 | $11.7M | Add +7.1% |
| NVDA Nvidia Corp. | 6.56% | 9,576 | $8.7M | Add +1.4% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 4.87% | 27,257 | $6.4M | Add +10.4% |
| IVV iShares Core S&P 500 ETF | 4.33% | 10,868 | $5.7M | New |
| VEA Vanguard Ftse Developed ETF | 3.37% | 88,592 | $4.4M | Add +3.1% |
| AAPL Apple Inc. | 3.30% | 25,429 | $4.4M | Add +3.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 3.09% | 9,683 | $4.1M | Reduce -0.6% |
| ILCV iShares Morningstar Value Et | 2.94% | 50,404 | $3.9M | Add +6.1% |
| GBIL Goldman Sachs Access Treasur | 2.89% | 37,810 | $3.8M | Add +8.2% |
| VUG Vanguard Mrngstar GR ETF-Sui | 2.83% | 10,855 | $3.7M | Reduce -1.0% |
| VTV Vanguard Mrngstr Val ETF-Aui | 2.73% | 22,156 | $3.6M | Reduce -3.1% |
| MSFT Microsoft Corp. | 2.50% | 7,838 | $3.3M | Add +1.1% |
| ISCG iShares Morningstar Small-Ca | 2.48% | 70,370 | $3.3M | Add +7.4% |
| SCZ iShares MSCI Eafe Small-Cap | 2.31% | 48,097 | $3.0M | Add +10.2% |
| COST Costco Wholesale Corp. | 2.02% | 3,644 | $2.7M | Add +2.6% |
| AMZN Amazon.com Inc. | 1.98% | 14,512 | $2.6M | Reduce -0.3% |
| QQQ Invesco QQQ Trust Series 1 | 1.86% | 5,541 | $2.5M | Add +2.7% |
| AOA iShares Core 80/20 Aggressiv | 1.68% | 2,194,124 | $2.2M | Add +1.5% |
| CEMB iShares JP Morgan Em Corpora | 1.58% | 46,870 | $2.1M | Add +10.3% |
| GOOG Alphabet Inc. Class C | 1.39% | 12,051 | $1.8M | Reduce -0.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.33% | 3,364 | $1.8M | Reduce -0.5% |
| JPM JPMorgan Chase & Co. | 1.26% | 8,310 | $1.7M | Add +4.0% |
| META Meta Platforms Inc. Class A | 1.13% | 3,066 | $1.5M | Add +0.9% |
| CRM Salesforce Inc. | 0.98% | 4,273 | $1.3M | Add +6.1% |
| LLY Eli Lilly & Co. | 0.96% | 1,635 | $1.3M | Add +15.6% |
| JNJ Johnson & Johnson | 0.88% | 7,323 | $1.2M | Reduce -1.4% |
| SOXX iShares Semiconductor ETF | 0.87% | 5,080 | $1.1M | Add +0.7% |
| PANW Palo Alto Networks Inc. | 0.72% | 3,367 | $957K | Add +7.1% |
| IEFA iShares Core MSCI Eafe ETF | 0.70% | 12,517 | $929K | Reduce -0.0% |
| OKE Oneok Inc. | 0.68% | 11,130 | $892K | Add +0.6% |
| CI The Cigna Group | 0.63% | 2,291 | $832K | Reduce -1.6% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.63% | 3,190 | $832K | Add +4.8% |
| ABBV Abbvie Inc. | 0.62% | 4,497 | $819K | Add +2.0% |
| V Visa Inc. Class A | 0.59% | 2,780 | $776K | Reduce -1.4% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.57% | 3,311 | $757K | Add +3.5% |
| MRSH Marsh & McLennan Cos | 0.56% | 3,600 | $742K | Add +21.1% |
| PM Philip Morris International | 0.52% | 7,445 | $682K | Reduce -1.8% |
| SCHG Schwab US Large-Cap Growth | 0.51% | 7,245 | $672K | Reduce -0.9% |
| VWO Vanguard Ftse Emerging Marke | 0.51% | 16,065 | $671K | Reduce -3.5% |
| CVX Chevron Corp. | 0.50% | 4,212 | $664K | Add +8.0% |
| BX Blackstone Inc. | 0.50% | 4,995 | $656K | Add +0.7% |
| SCHV Schwab US Large-Cap Value | 0.50% | 8,616 | $655K | Add +3.7% |
| XOM Exxon Mobil Corp. | 0.48% | 5,501 | $639K | No change |
| IDHQ Invesco S&P International DE | 0.45% | 19,341 | $593K | Add +8.1% |
| INTU Intuit Inc. | 0.39% | 796 | $517K | Reduce -4.9% |
| MA Mastercard Inc. Class A | 0.39% | 1,074 | $517K | Reduce -0.5% |
| MO Altria Group Inc. | 0.37% | 11,195 | $488K | Add +0.5% |
| PEG Public Service Enterprise GP | 0.37% | 7,229 | $483K | Reduce -3.2% |
| BSV Vanguard Short-Term Bond ETF | 0.36% | 6,265 | $480K | Add +6.2% |
| BND Vanguard Total Bond Market | 0.35% | 6,276 | $456K | Reduce -5.8% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.32% | 2,214 | $425K | Reduce -5.2% |
| HD Home Depot Inc. | 0.32% | 1,093 | $419K | Add +0.4% |
| IRM Iron Mountain Inc. filed as IRON MTN INC DEL | 0.31% | 5,024 | $403K | No change |
| VZ Verizon Communications Inc. | 0.30% | 9,369 | $393K | Add +30.3% |
| GOOGL Alphabet Inc. Class A | 0.27% | 2,350 | $355K | Add +7.5% |
| ENB Enbridge Inc. | 0.25% | 9,074 | $328K | Add +47.7% |
| WMB Williams Cos Inc. | 0.24% | 8,078 | $315K | Reduce -5.5% |
| SCHX Schwab US Large-Cap ETF | 0.23% | 4,805 | $298K | Reduce -15.8% |
| AMD Advanced Micro Devices | 0.23% | 1,651 | $298K | Reduce -3.6% |
| MCD McDonald's Corp. | 0.22% | 1,039 | $293K | Reduce -2.3% |
| GBTC Grayscale Bitcoin Trust ETF | 0.22% | 4,541 | $287K | New |
| MUB iShares National Muni Bond E | 0.21% | 2,625 | $282K | Reduce -6.4% |
| VHT Vanguard Health Care ETF | 0.21% | 1,043 | $282K | Reduce -13.4% |
| UNH Unitedhealth Group Inc. | 0.21% | 553 | $274K | Add +0.2% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.20% | 7,129 | $270K | Reduce -0.0% |
| DUK Duke Energy Corp. | 0.20% | 2,687 | $260K | Add +5.4% |
| BA The Boeing Co. | 0.19% | 1,274 | $246K | Reduce -18.2% |
| XAWFX Alliancebernstein GL Hi Inc. | 0.19% | 23,134 | $246K | Reduce -4.8% |
| PFE Pfizer Inc. | 0.18% | 8,596 | $239K | Add +3.5% |
| SPEM State Street SP PTF Em ETF | 0.18% | 6,537 | $237K | Add +2.7% |
| MRK Merck & Co. Inc. | 0.18% | 1,770 | $234K | New |
| AXP American Express Co. | 0.17% | 1,012 | $231K | New |
| BNDX Vanguard Total Intl Bond ETF | 0.17% | 4,653 | $229K | New |
| AVGO Broadcom Inc. | 0.17% | 171 | $227K | New |
| LOW Lowe's Cos Inc. | 0.17% | 887 | $226K | New |
| XEVTX Eaton Vance Tax-Adv DVD Inc. | 0.17% | 9,268 | $219K | Add +0.8% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.15% | 4,025 | $204K | Reduce -0.1% |
| LBAI Lakeland Bancorp Inc. | 0.13% | 13,728 | $166K | Add +1.1% |
Portfolio Sells Q4 2023 → Q1 2024
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -3.1% | 2.73% | −0.39 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -1.0% | 2.83% | −0.28 |
| IVW iShares S&P 500 Growth ETF | Sold out | 0.00% | −0.25 |
| JNJ Johnson & Johnson | Reduce -1.4% | 0.88% | −0.19 |
| BA The Boeing Co. | Reduce -18.2% | 0.19% | −0.18 |
| XLE SS Energy Select Sector | Sold out | 0.00% | −0.18 |
| GOOG Alphabet Inc. Class C | Reduce -0.1% | 1.39% | −0.16 |
| PM Philip Morris International | Reduce -1.8% | 0.52% | −0.13 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.5% | 1.33% | −0.13 |
| VWO Vanguard Ftse Emerging Marke | Reduce -3.5% | 0.51% | −0.12 |
| BND Vanguard Total Bond Market | Reduce -5.8% | 0.35% | −0.10 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -0.0% | 0.70% | −0.10 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -0.6% | 3.09% | −0.09 |
| INTU Intuit Inc. | Reduce -4.9% | 0.39% | −0.09 |
| V Visa Inc. Class A | Reduce -1.4% | 0.59% | −0.08 |
| SCHX Schwab US Large-Cap ETF | Reduce -15.8% | 0.23% | −0.07 |
| MCD McDonald's Corp. | Reduce -2.3% | 0.22% | −0.07 |
| MUB iShares National Muni Bond E | Reduce -6.4% | 0.21% | −0.06 |
| VHT Vanguard Health Care ETF | Reduce -13.4% | 0.21% | −0.06 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -5.2% | 0.32% | −0.06 |
| PEG Public Service Enterprise GP | Reduce -3.2% | 0.37% | −0.05 |
| SCHG Schwab US Large-Cap Growth | Reduce -0.9% | 0.51% | −0.04 |
| XAWFX Alliancebernstein GL Hi Inc. | Reduce -4.8% | 0.19% | −0.04 |
| AMZN Amazon.com Inc. | Reduce -0.3% | 1.98% | −0.04 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -0.1% | 0.15% | −0.03 |
| WMB Williams Cos Inc. | Reduce -5.5% | 0.24% | −0.03 |
| MA Mastercard Inc. Class A | Reduce -0.5% | 0.39% | −0.03 |
| BAC Bank of America Corp. | Reduce -0.0% | 0.20% | −0.01 |
| PIERIS PHARMACEUTICALS INC | Sold out | 0.00% | −0.01 |
| CI The Cigna Group | Reduce -1.6% | 0.63% | −0.01 |
| AMD Advanced Micro Devices | Reduce -3.6% | 0.23% | −0.00 |
Portfolio Buys Q4 2023 → Q1 2024
| IVV iShares Core S&P 500 ETF | New | 4.33% | +4.33 |
| NVDA Nvidia Corp. | Add +1.4% | 6.56% | +2.29 |
| GBTC Grayscale Bitcoin Trust ETF | New | 0.22% | +0.22 |
| LLY Eli Lilly & Co. | Add +15.6% | 0.96% | +0.21 |
| MRK Merck & Co. Inc. | New | 0.18% | +0.18 |
| AXP American Express Co. | New | 0.17% | +0.17 |
| BNDX Vanguard Total Intl Bond ETF | New | 0.17% | +0.17 |
| AVGO Broadcom Inc. | New | 0.17% | +0.17 |
| LOW Lowe's Cos Inc. | New | 0.17% | +0.17 |
| META Meta Platforms Inc. Class A | Add +0.9% | 1.13% | +0.15 |
| VZ Verizon Communications Inc. | Add +30.3% | 0.30% | +0.05 |
| MRSH Marsh & McLennan Cos | Add +21.1% | 0.56% | +0.05 |
| ENB Enbridge Inc. | Add +47.7% | 0.25% | +0.05 |
| JPM JPMorgan Chase & Co. | Add +4.0% | 1.26% | +0.02 |
| IUSG iShares Core S&P U.S. Growth | Add +7.1% | 8.83% | +0.01 |
| CRM Salesforce Inc. | Add +6.1% | 0.98% | +0.01 |
| ABBV Abbvie Inc. | Add +2.0% | 0.62% | −0.00 |
| GOOGL Alphabet Inc. Class A | Add +7.5% | 0.27% | −0.01 |
| SOXX iShares Semiconductor ETF | Add +0.7% | 0.87% | −0.02 |
| IDHQ Invesco S&P International DE | Add +8.1% | 0.45% | −0.02 |
| XEVTX Eaton Vance Tax-Adv DVD Inc. | Add +0.8% | 0.17% | −0.02 |
| SPEM State Street SP PTF Em ETF | Add +2.7% | 0.18% | −0.03 |
| HD Home Depot Inc. | Add +0.4% | 0.32% | −0.03 |
| CVX Chevron Corp. | Add +8.0% | 0.50% | −0.03 |
| DUK Duke Energy Corp. | Add +5.4% | 0.20% | −0.03 |
| OKE Oneok Inc. | Add +0.6% | 0.68% | −0.03 |
| SCHV Schwab US Large-Cap Value | Add +3.7% | 0.50% | −0.04 |
| PFE Pfizer Inc. | Add +3.5% | 0.18% | −0.04 |
| MO Altria Group Inc. | Add +0.5% | 0.37% | −0.04 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +4.8% | 0.63% | −0.04 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +3.5% | 0.57% | −0.05 |
| BSV Vanguard Short-Term Bond ETF | Add +6.2% | 0.36% | −0.05 |
| LBAI Lakeland Bancorp Inc. | Add +1.1% | 0.13% | −0.06 |
| UNH Unitedhealth Group Inc. | Add +0.2% | 0.21% | −0.06 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Add +10.4% | 4.87% | −0.08 |
| BX Blackstone Inc. | Add +0.7% | 0.50% | −0.10 |
| COST Costco Wholesale Corp. | Add +2.6% | 2.02% | −0.12 |
| PANW Palo Alto Networks Inc. | Add +7.1% | 0.72% | −0.12 |
| ILCV iShares Morningstar Value Et | Add +6.1% | 2.94% | −0.13 |
| CEMB iShares JP Morgan Em Corpora | Add +10.3% | 1.58% | −0.13 |
| ISCG iShares Morningstar Small-Ca | Add +7.4% | 2.48% | −0.15 |
| QQQ Invesco QQQ Trust Series 1 | Add +2.7% | 1.86% | −0.15 |
| SCZ iShares MSCI Eafe Small-Cap | Add +10.2% | 2.31% | −0.16 |
| MSFT Microsoft Corp. | Add +1.1% | 2.50% | −0.16 |
| GBIL Goldman Sachs Access Treasur | Add +8.2% | 2.89% | −0.29 |
| VEA Vanguard Ftse Developed ETF | Add +3.1% | 3.37% | −0.39 |
| GSLC Goldman Activebeta US LC ETF | Add +3.5% | 11.16% | −0.59 |
| AOA iShares Core 80/20 Aggressiv | Add +1.5% | 1.68% | −0.92 |
| AAPL Apple Inc. | Add +3.2% | 3.30% | −1.03 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 106 | $466.4M | AOA, IUSG, GSLC, NVDA, VOT |
| Q1 2026 | 96 | $207.1M | IUSG, GSLC, NVDA, VOT, VEA |
| Q4 2025 | 108 | $222.3M | IUSG, GSLC, NVDA, VOT, AAPL |
| Q3 2025 | 99 | $208.8M | IUSG, GSLC, NVDA, VOT, AAPL |
| Q2 2025 | 94 | $189.6M | GSLC, IUSG, NVDA, VOT, GBIL |
| Q1 2025 | 90 | $159.9M | GSLC, IUSG, NVDA, VOT, AAPL |
| Q4 2024 | 85 | $157.0M | GSLC, IUSG, NVDA, VOT, AAPL |
| Q3 2024 | 80 | $149.9M | GSLC, IUSG, NVDA, VOT, AAPL |
| Q2 2024 | 78 | $144.3M | GSLC, IUSG, NVDA, VOT, IVV |
| Q1 2024 | 79 | $132.0M | GSLC, IUSG, NVDA, VOT, IVV |