NorthStar Asset Management LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 12, 2024), NorthStar Asset Management LLC reported 80 stock positions worth $149.9 million. Its top holding was Goldman Activebeta US LC ETF (GSLC) at 11.5% of the portfolio, followed by iShares Core S&P U.S. Growth (IUSG, 10.0%) and Nvidia (NVDA, 7.1%). Compared with Q2 2024, it opened 4 new positions, sold out of 2, added to 40 and reduced 35. The biggest buy was iShares Core S&P U.S. Growth (IUSG, shares +7%) and the biggest sale an exit from iShares Core S&P 500 ETF (IVV).
- Most Recent 13F
- Q2 2026
- Location
- BERKELEY HEIGHTS, NJ
- CIK
- 0002011587
- Portfolio Value
- $149.9M (Q3 2024)
- SEC Filing
- 0001085146-24-005495 ↗ filed Nov 12, 2024
Holdings Value
Holdings 80 stocks · $149.9M
| GSLC Goldman Activebeta US LC ETF | 11.54% | 153,205 | $17.3M | Add +3.3% |
| IUSG iShares Core S&P U.S. Growth | 10.00% | 113,685 | $15.0M | Add +7.0% |
| NVDA Nvidia Corp. | 7.09% | 87,531 | $10.6M | Reduce -2.1% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 5.19% | 31,962 | $7.8M | Add +8.1% |
| AAPL Apple Inc. | 4.35% | 27,979 | $6.5M | Add +7.3% |
| VEA Vanguard Ftse Developed ETF | 3.49% | 99,198 | $5.2M | Add +5.5% |
| GBIL Goldman Sachs Access Treasur | 3.41% | 50,954 | $5.1M | Reduce -0.1% |
| ILCV iShares Morningstar Value Et | 3.07% | 55,914 | $4.6M | Add +2.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.95% | 9,604 | $4.4M | Reduce -1.3% |
| VUG Vanguard Mrngstar GR ETF-Sui | 2.61% | 10,200 | $3.9M | Reduce -5.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 2.59% | 22,240 | $3.9M | Add +0.7% |
| ISCG iShares Morningstar Small-Ca | 2.54% | 77,707 | $3.8M | Add +5.8% |
| SCZ iShares MSCI Eafe Small-Cap | 2.49% | 55,152 | $3.7M | Add +5.4% |
| MSFT Microsoft Corp. | 2.23% | 7,757 | $3.3M | Reduce -2.2% |
| AMZN Amazon.com Inc. | 2.18% | 17,557 | $3.3M | Add +12.9% |
| COST Costco Wholesale Corp. | 2.16% | 3,649 | $3.2M | Reduce -0.1% |
| QQQ Invesco QQQ Trust Series 1 | 1.92% | 5,890 | $2.9M | Add +7.1% |
| CEMB iShares JP Morgan Em Corpora | 1.66% | 54,141 | $2.5M | Add +7.6% |
| AOA iShares Core 80/20 Aggressiv | 1.48% | 2,194,136 | $2.2M | Add +0.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.33% | 3,482 | $2.0M | Add +5.5% |
| GOOG Alphabet Inc. Class C | 1.33% | 11,888 | $2.0M | Add +0.3% |
| META Meta Platforms Inc. Class A | 1.27% | 3,315 | $1.9M | Add +4.6% |
| JPM JPMorgan Chase & Co. | 1.22% | 8,670 | $1.8M | Add +1.2% |
| LLY Eli Lilly & Co. | 1.20% | 2,037 | $1.8M | Add +16.3% |
| PANW Palo Alto Networks Inc. | 0.95% | 4,166 | $1.4M | Reduce -0.2% |
| CRM Salesforce Inc. | 0.87% | 4,765 | $1.3M | Add +9.8% |
| JNJ Johnson & Johnson | 0.80% | 7,363 | $1.2M | Add +4.0% |
| MRSH Marsh & McLennan Cos | 0.77% | 5,146 | $1.1M | Add +28.8% |
| SOXX iShares Semiconductor ETF | 0.76% | 4,921 | $1.1M | Reduce -2.8% |
| OKE Oneok Inc. | 0.70% | 11,518 | $1.0M | Add +1.3% |
| IEFA iShares Core MSCI Eafe ETF | 0.64% | 12,309 | $961K | Reduce -0.1% |
| PM Philip Morris International | 0.60% | 7,465 | $906K | Add +0.1% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.57% | 3,221 | $861K | Reduce -0.3% |
| ABBV Abbvie Inc. | 0.57% | 4,305 | $850K | Reduce -2.1% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.54% | 3,402 | $807K | Reduce -0.5% |
| V Visa Inc. Class A | 0.51% | 2,786 | $766K | Add +0.1% |
| VWO Vanguard Ftse Emerging Marke | 0.50% | 15,738 | $753K | Reduce -1.1% |
| GOOGL Alphabet Inc. Class A | 0.50% | 4,496 | $746K | Add +2.5% |
| SCHG Schwab US Large-Cap Growth | 0.50% | 7,141 | $744K | Reduce -0.9% |
| ADP Automatic Data Processing | 0.49% | 2,634 | $729K | Reduce -5.3% |
| XOM Exxon Mobil Corp. | 0.48% | 6,199 | $727K | Reduce -0.7% |
| SCHV Schwab US Large-Cap Value | 0.47% | 8,807 | $708K | Add +0.9% |
| CI The Cigna Group | 0.45% | 1,958 | $678K | Reduce -16.1% |
| IDHQ Invesco S&P International DE | 0.44% | 20,639 | $655K | Add +3.1% |
| PEG Public Service Enterprise GP | 0.43% | 7,247 | $647K | Reduce -0.6% |
| BX Blackstone Inc. | 0.42% | 4,156 | $636K | Reduce -7.3% |
| IRM Iron Mountain Inc. filed as IRON MTN INC DEL | 0.40% | 5,024 | $597K | No change |
| MO Altria Group Inc. | 0.39% | 11,399 | $582K | Add +0.5% |
| CVX Chevron Corp. | 0.38% | 3,838 | $565K | Reduce -7.3% |
| MA Mastercard Inc. Class A | 0.35% | 1,076 | $532K | Add +0.1% |
| INTU Intuit Inc. | 0.33% | 791 | $491K | Reduce -0.8% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.32% | 2,366 | $475K | Add +0.5% |
| AVGO Broadcom Inc. | 0.29% | 2,521 | $435K | Add +22.4% |
| HD Home Depot Inc. | 0.29% | 1,070 | $433K | Reduce -2.5% |
| BND Vanguard Total Bond Market | 0.28% | 5,632 | $423K | Reduce -5.5% |
| VZ Verizon Communications Inc. | 0.27% | 9,010 | $405K | Add +0.2% |
| BSV Vanguard Short-Term Bond ETF | 0.26% | 4,881 | $384K | Reduce -22.7% |
| WMB Williams Cos Inc. | 0.25% | 8,124 | $371K | Add +0.5% |
| PFE Pfizer Inc. | 0.23% | 12,126 | $351K | Add +4.5% |
| ENB Enbridge Inc. | 0.23% | 8,530 | $346K | Reduce -0.3% |
| O Realty Income Corp. | 0.21% | 5,060 | $321K | Reduce -8.3% |
| MCD McDonald's Corp. | 0.20% | 964 | $294K | Reduce -0.7% |
| GS Goldman Sachs Group Inc. | 0.19% | 589 | $291K | New |
| AXP American Express Co. | 0.19% | 1,073 | $291K | Reduce -1.7% |
| UNH Unitedhealth Group Inc. | 0.19% | 490 | $286K | Reduce -5.2% |
| SPEM State Street SP PTF Em ETF | 0.19% | 6,823 | $282K | Add +1.4% |
| DUK Duke Energy Corp. | 0.19% | 2,408 | $278K | Reduce -11.0% |
| AMD Advanced Micro Devices | 0.18% | 1,672 | $274K | Add +1.4% |
| AMLP Alerian MLP ETF | 0.18% | 5,777 | $272K | Add +1.9% |
| SCHX Schwab US Large-Cap ETF | 0.18% | 3,987 | $271K | Reduce -2.3% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.18% | 6,797 | $270K | Add +0.5% |
| XAWFX Alliancebernstein GL Hi Inc. | 0.18% | 23,596 | $268K | Add +0.6% |
| VHT Vanguard Health Care ETF | 0.17% | 908 | $256K | Reduce -6.6% |
| D Dominion Energy Inc. | 0.17% | 4,433 | $256K | Add +0.5% |
| TSLA Tesla Inc. | 0.16% | 920 | $241K | New |
| LOW Lowe's Cos Inc. | 0.16% | 887 | $240K | New |
| XEVTX Eaton Vance Tax-Adv DVD Inc. | 0.15% | 9,226 | $228K | Reduce -1.0% |
| BNDX Vanguard Total Intl Bond ETF | 0.15% | 4,369 | $220K | Reduce -6.6% |
| SPHY SS SPDR P High Yield ETF | 0.14% | 8,465 | $204K | New |
| SO The Southern Co. | 0.13% | 2,231 | $201K | Reduce -17.2% |
Portfolio Sells Q2 2024 → Q3 2024
| IVV iShares Core S&P 500 ETF | Sold out | 0.00% | −3.93 |
| NVDA Nvidia Corp. | Reduce -2.1% | 7.09% | −0.57 |
| MSFT Microsoft Corp. | Reduce -2.2% | 2.23% | −0.23 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -5.2% | 2.61% | −0.18 |
| MRK Merck & Co. Inc. | Sold out | 0.00% | −0.14 |
| GBIL Goldman Sachs Access Treasur | Reduce -0.1% | 3.41% | −0.13 |
| SOXX iShares Semiconductor ETF | Reduce -2.8% | 0.76% | −0.11 |
| CI The Cigna Group | Reduce -16.1% | 0.45% | −0.08 |
| BSV Vanguard Short-Term Bond ETF | Reduce -22.7% | 0.26% | −0.08 |
| CVX Chevron Corp. | Reduce -7.3% | 0.38% | −0.07 |
| INTU Intuit Inc. | Reduce -0.8% | 0.33% | −0.04 |
| PANW Palo Alto Networks Inc. | Reduce -0.2% | 0.95% | −0.03 |
| BND Vanguard Total Bond Market | Reduce -5.5% | 0.28% | −0.02 |
| XOM Exxon Mobil Corp. | Reduce -0.7% | 0.48% | −0.01 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -6.6% | 0.15% | −0.01 |
| SO The Southern Co. | Reduce -17.2% | 0.13% | −0.01 |
| VHT Vanguard Health Care ETF | Reduce -6.6% | 0.17% | −0.01 |
| SCHG Schwab US Large-Cap Growth | Reduce -0.9% | 0.50% | −0.01 |
| DUK Duke Energy Corp. | Reduce -11.0% | 0.19% | −0.00 |
| SCHX Schwab US Large-Cap ETF | Reduce -2.3% | 0.18% | −0.00 |
| XEVTX Eaton Vance Tax-Adv DVD Inc. | Reduce -1.0% | 0.15% | +0.00 |
| COST Costco Wholesale Corp. | Reduce -0.1% | 2.16% | +0.01 |
| UNH Unitedhealth Group Inc. | Reduce -5.2% | 0.19% | +0.01 |
| O Realty Income Corp. | Reduce -8.3% | 0.21% | +0.01 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -0.3% | 0.57% | +0.01 |
| AXP American Express Co. | Reduce -1.7% | 0.19% | +0.02 |
| VWO Vanguard Ftse Emerging Marke | Reduce -1.1% | 0.50% | +0.02 |
| ENB Enbridge Inc. | Reduce -0.3% | 0.23% | +0.02 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -0.1% | 0.64% | +0.02 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -0.5% | 0.54% | +0.02 |
| MCD McDonald's Corp. | Reduce -0.7% | 0.20% | +0.02 |
| ADP Automatic Data Processing | Reduce -5.3% | 0.49% | +0.03 |
| HD Home Depot Inc. | Reduce -2.5% | 0.29% | +0.03 |
| BX Blackstone Inc. | Reduce -7.3% | 0.42% | +0.04 |
| ABBV Abbvie Inc. | Reduce -2.1% | 0.57% | +0.04 |
| PEG Public Service Enterprise GP | Reduce -0.6% | 0.43% | +0.06 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -1.3% | 2.95% | +0.20 |
Portfolio Buys Q2 2024 → Q3 2024
| IUSG iShares Core S&P U.S. Growth | Add +7.0% | 10.00% | +0.62 |
| AAPL Apple Inc. | Add +7.3% | 4.35% | +0.54 |
| GSLC Goldman Activebeta US LC ETF | Add +3.3% | 11.54% | +0.54 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Add +8.1% | 5.19% | +0.49 |
| VEA Vanguard Ftse Developed ETF | Add +5.5% | 3.49% | +0.27 |
| SCZ iShares MSCI Eafe Small-Cap | Add +5.4% | 2.49% | +0.26 |
| ISCG iShares Morningstar Small-Ca | Add +5.8% | 2.54% | +0.22 |
| GS Goldman Sachs Group Inc. | New | 0.19% | +0.19 |
| MRSH Marsh & McLennan Cos | Add +28.8% | 0.77% | +0.18 |
| ILCV iShares Morningstar Value Et | Add +2.2% | 3.07% | +0.17 |
| TSLA Tesla Inc. | New | 0.16% | +0.16 |
| LOW Lowe's Cos Inc. | New | 0.16% | +0.16 |
| META Meta Platforms Inc. Class A | Add +4.6% | 1.27% | +0.16 |
| SPHY SS SPDR P High Yield ETF | New | 0.14% | +0.14 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +0.7% | 2.59% | +0.13 |
| CEMB iShares JP Morgan Em Corpora | Add +7.6% | 1.66% | +0.12 |
| LLY Eli Lilly & Co. | Add +16.3% | 1.20% | +0.10 |
| AMZN Amazon.com Inc. | Add +12.9% | 2.18% | +0.10 |
| CRM Salesforce Inc. | Add +9.8% | 0.87% | +0.10 |
| QQQ Invesco QQQ Trust Series 1 | Add +7.1% | 1.92% | +0.09 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +5.5% | 1.33% | +0.09 |
| PM Philip Morris International | Add +0.1% | 0.60% | +0.08 |
| JNJ Johnson & Johnson | Add +4.0% | 0.80% | +0.08 |
| AVGO Broadcom Inc. | Add +22.4% | 0.29% | +0.06 |
| OKE Oneok Inc. | Add +1.3% | 0.70% | +0.06 |
| MO Altria Group Inc. | Add +0.5% | 0.39% | +0.03 |
| MA Mastercard Inc. Class A | Add +0.1% | 0.35% | +0.03 |
| SCHV Schwab US Large-Cap Value | Add +0.9% | 0.47% | +0.02 |
| D Dominion Energy Inc. | Add +0.5% | 0.17% | +0.02 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +0.5% | 0.32% | +0.02 |
| JPM JPMorgan Chase & Co. | Add +1.2% | 1.22% | +0.02 |
| IDHQ Invesco S&P International DE | Add +3.1% | 0.44% | +0.02 |
| VZ Verizon Communications Inc. | Add +0.2% | 0.27% | +0.01 |
| SPEM State Street SP PTF Em ETF | Add +1.4% | 0.19% | +0.01 |
| WMB Williams Cos Inc. | Add +0.5% | 0.25% | +0.01 |
| PFE Pfizer Inc. | Add +4.5% | 0.23% | +0.01 |
| XAWFX Alliancebernstein GL Hi Inc. | Add +0.6% | 0.18% | +0.01 |
| V Visa Inc. Class A | Add +0.1% | 0.51% | +0.00 |
| AMD Advanced Micro Devices | Add +1.4% | 0.18% | −0.00 |
| BAC Bank of America Corp. | Add +0.5% | 0.18% | −0.01 |
| AMLP Alerian MLP ETF | Add +1.9% | 0.18% | −0.01 |
| AOA iShares Core 80/20 Aggressiv | Add +0.0% | 1.48% | −0.06 |
| GOOGL Alphabet Inc. Class A | Add +2.5% | 0.50% | −0.06 |
| GOOG Alphabet Inc. Class C | Add +0.3% | 1.33% | −0.18 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 106 | $466.4M | AOA, IUSG, GSLC, NVDA, VOT |
| Q1 2026 | 96 | $207.1M | IUSG, GSLC, NVDA, VOT, VEA |
| Q4 2025 | 108 | $222.3M | IUSG, GSLC, NVDA, VOT, AAPL |
| Q3 2025 | 99 | $208.8M | IUSG, GSLC, NVDA, VOT, AAPL |
| Q2 2025 | 94 | $189.6M | GSLC, IUSG, NVDA, VOT, GBIL |
| Q1 2025 | 90 | $159.9M | GSLC, IUSG, NVDA, VOT, AAPL |
| Q4 2024 | 85 | $157.0M | GSLC, IUSG, NVDA, VOT, AAPL |
| Q3 2024 | 80 | $149.9M | GSLC, IUSG, NVDA, VOT, AAPL |
| Q2 2024 | 78 | $144.3M | GSLC, IUSG, NVDA, VOT, IVV |
| Q1 2024 | 79 | $132.0M | GSLC, IUSG, NVDA, VOT, IVV |