NorthStar Asset Management LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 5, 2024), NorthStar Asset Management LLC reported 78 stock positions worth $144.3 million. Its top holding was Goldman Activebeta US LC ETF (GSLC) at 11.0% of the portfolio, followed by iShares Core S&P U.S. Growth (IUSG, 9.4%) and Nvidia (NVDA, 7.7%). Compared with Q1 2024, it opened 5 new positions, sold out of 6, added to 46 and reduced 26. The biggest buy was Goldman Sachs Access Treasur (GBIL, shares +35%) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −5%).
- Most Recent 13F
- Q2 2026
- Location
- BERKELEY HEIGHTS, NJ
- CIK
- 0002011587
- Portfolio Value
- $144.3M (Q2 2024)
- SEC Filing
- 0001085146-24-003482 ↗ filed Aug 5, 2024
Holdings Value
Holdings 78 stocks · $144.3M
| GSLC Goldman Activebeta US LC ETF | 11.00% | 148,366 | $15.9M | Add +4.5% |
| IUSG iShares Core S&P U.S. Growth | 9.39% | 106,222 | $13.5M | Add +6.8% |
| NVDA Nvidia Corp. | 7.66% | 89,392 | $11.0M | Reduce -6.7% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 4.70% | 29,562 | $6.8M | Add +8.5% |
| IVV iShares Core S&P 500 ETF | 3.93% | 10,349 | $5.7M | Reduce -4.8% |
| AAPL Apple Inc. | 3.81% | 26,071 | $5.5M | Add +2.5% |
| GBIL Goldman Sachs Access Treasur | 3.54% | 51,013 | $5.1M | Add +34.9% |
| VEA Vanguard Ftse Developed ETF | 3.22% | 94,031 | $4.6M | Add +6.1% |
| ILCV iShares Morningstar Value Et | 2.90% | 54,729 | $4.2M | Add +8.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 2.79% | 10,762 | $4.0M | Reduce -0.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.74% | 9,730 | $4.0M | Add +0.5% |
| MSFT Microsoft Corp. | 2.46% | 7,929 | $3.5M | Add +1.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 2.46% | 22,087 | $3.5M | Reduce -0.3% |
| ISCG iShares Morningstar Small-Ca | 2.31% | 73,423 | $3.3M | Add +4.3% |
| SCZ iShares MSCI Eafe Small-Cap | 2.23% | 52,308 | $3.2M | Add +8.8% |
| COST Costco Wholesale Corp. | 2.15% | 3,651 | $3.1M | Add +0.2% |
| AMZN Amazon.com Inc. | 2.08% | 15,553 | $3.0M | Add +7.2% |
| QQQ Invesco QQQ Trust Series 1 | 1.83% | 5,500 | $2.6M | Reduce -0.7% |
| CEMB iShares JP Morgan Em Corpora | 1.55% | 50,324 | $2.2M | Add +7.4% |
| AOA iShares Core 80/20 Aggressiv | 1.54% | 2,194,115 | $2.2M | Reduce 0.0% |
| GOOG Alphabet Inc. Class C | 1.51% | 11,854 | $2.2M | Reduce -1.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.25% | 3,301 | $1.8M | Reduce -1.9% |
| JPM JPMorgan Chase & Co. | 1.20% | 8,569 | $1.7M | Add +3.1% |
| META Meta Platforms Inc. Class A | 1.11% | 3,168 | $1.6M | Add +3.3% |
| LLY Eli Lilly & Co. | 1.10% | 1,752 | $1.6M | Add +7.2% |
| PANW Palo Alto Networks Inc. | 0.98% | 4,175 | $1.4M | Add +24.0% |
| SOXX iShares Semiconductor ETF | 0.87% | 5,061 | $1.2M | Reduce -0.4% |
| CRM Salesforce Inc. | 0.77% | 4,339 | $1.1M | Add +1.5% |
| JNJ Johnson & Johnson | 0.72% | 7,077 | $1.0M | Reduce -3.4% |
| OKE Oneok Inc. | 0.64% | 11,376 | $928K | Add +2.2% |
| IEFA iShares Core MSCI Eafe ETF | 0.62% | 12,323 | $895K | Reduce -1.6% |
| MRSH Marsh & McLennan Cos | 0.58% | 3,995 | $842K | Add +11.0% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.56% | 3,229 | $808K | Add +1.2% |
| GOOGL Alphabet Inc. Class A | 0.55% | 4,387 | $799K | Add +86.7% |
| CI The Cigna Group | 0.53% | 2,333 | $771K | Add +1.8% |
| PM Philip Morris International | 0.52% | 7,461 | $756K | Add +0.2% |
| ABBV Abbvie Inc. | 0.52% | 4,396 | $754K | Reduce -2.3% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.52% | 3,420 | $746K | Add +3.3% |
| V Visa Inc. Class A | 0.51% | 2,784 | $731K | Add +0.1% |
| SCHG Schwab US Large-Cap Growth | 0.50% | 7,206 | $727K | Reduce -0.5% |
| XOM Exxon Mobil Corp. | 0.50% | 6,240 | $718K | Add +13.4% |
| VWO Vanguard Ftse Emerging Marke | 0.48% | 15,918 | $697K | Reduce -0.9% |
| ADP Automatic Data Processing | 0.46% | 2,782 | $664K | New |
| CVX Chevron Corp. | 0.45% | 4,138 | $647K | Reduce -1.8% |
| SCHV Schwab US Large-Cap Value | 0.45% | 8,727 | $646K | Add +1.3% |
| IDHQ Invesco S&P International DE | 0.42% | 20,015 | $609K | Add +3.5% |
| BX Blackstone Inc. | 0.38% | 4,481 | $555K | Reduce -10.3% |
| PEG Public Service Enterprise GP | 0.37% | 7,292 | $537K | Add +0.9% |
| INTU Intuit Inc. | 0.36% | 797 | $524K | Add +0.1% |
| MO Altria Group Inc. | 0.36% | 11,341 | $517K | Add +1.3% |
| BSV Vanguard Short-Term Bond ETF | 0.34% | 6,317 | $484K | Add +0.8% |
| MA Mastercard Inc. Class A | 0.33% | 1,075 | $474K | Add +0.1% |
| IRM Iron Mountain Inc. filed as IRON MTN INC DEL | 0.31% | 5,024 | $450K | No change |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.30% | 2,354 | $430K | Add +6.3% |
| BND Vanguard Total Bond Market | 0.30% | 5,958 | $429K | Reduce -5.1% |
| HD Home Depot Inc. | 0.26% | 1,098 | $378K | Add +0.5% |
| VZ Verizon Communications Inc. | 0.26% | 8,993 | $371K | Reduce -4.0% |
| WMB Williams Cos Inc. | 0.24% | 8,082 | $343K | Add +0.1% |
| AVGO Broadcom Inc. | 0.23% | 206 | $330K | Add +20.5% |
| PFE Pfizer Inc. | 0.23% | 11,601 | $325K | Add +35.0% |
| ENB Enbridge Inc. | 0.21% | 8,557 | $305K | Reduce -5.7% |
| O Realty Income Corp. | 0.20% | 5,521 | $292K | New |
| AMLP Alerian MLP ETF | 0.19% | 5,670 | $272K | New |
| DUK Duke Energy Corp. | 0.19% | 2,705 | $271K | Add +0.7% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.19% | 6,765 | $269K | Reduce -5.1% |
| AMD Advanced Micro Devices | 0.19% | 1,649 | $267K | Reduce -0.1% |
| UNH Unitedhealth Group Inc. | 0.18% | 517 | $263K | Reduce -6.5% |
| SCHX Schwab US Large-Cap ETF | 0.18% | 4,079 | $262K | Reduce -15.1% |
| VHT Vanguard Health Care ETF | 0.18% | 972 | $259K | Reduce -6.8% |
| SPEM State Street SP PTF Em ETF | 0.18% | 6,729 | $253K | Add +2.9% |
| AXP American Express Co. | 0.18% | 1,092 | $253K | Add +7.9% |
| MCD McDonald's Corp. | 0.17% | 971 | $247K | Reduce -6.5% |
| XAWFX Alliancebernstein GL Hi Inc. | 0.17% | 23,453 | $246K | Add +1.4% |
| BNDX Vanguard Total Intl Bond ETF | 0.16% | 4,677 | $228K | Add +0.5% |
| XEVTX Eaton Vance Tax-Adv DVD Inc. | 0.15% | 9,318 | $217K | Add +0.5% |
| D Dominion Energy Inc. | 0.15% | 4,410 | $216K | New |
| SO The Southern Co. | 0.14% | 2,693 | $209K | New |
| MRK Merck & Co. Inc. | 0.14% | 1,616 | $200K | Reduce -8.7% |
Portfolio Sells Q1 2024 → Q2 2024
| IVV iShares Core S&P 500 ETF | Reduce -4.8% | 3.93% | −0.40 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -0.3% | 2.46% | −0.28 |
| GBTC Grayscale Bitcoin Trust ETF | Sold out | 0.00% | −0.22 |
| MUB iShares National Muni Bond E | Sold out | 0.00% | −0.21 |
| BA The Boeing Co. | Sold out | 0.00% | −0.19 |
| LOW Lowe's Cos Inc. | Sold out | 0.00% | −0.17 |
| JNJ Johnson & Johnson | Reduce -3.4% | 0.72% | −0.16 |
| VTEB Vanguard Tax-Exempt Bond ETF | Sold out | 0.00% | −0.15 |
| AOA iShares Core 80/20 Aggressiv | Reduce 0.0% | 1.54% | −0.14 |
| LBAI Lakeland Bancorp Inc. | Sold out | 0.00% | −0.13 |
| BX Blackstone Inc. | Reduce -10.3% | 0.38% | −0.11 |
| ABBV Abbvie Inc. | Reduce -2.3% | 0.52% | −0.10 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -1.9% | 1.25% | −0.09 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -1.6% | 0.62% | −0.08 |
| CVX Chevron Corp. | Reduce -1.8% | 0.45% | −0.05 |
| MCD McDonald's Corp. | Reduce -6.5% | 0.17% | −0.05 |
| BND Vanguard Total Bond Market | Reduce -5.1% | 0.30% | −0.05 |
| SCHX Schwab US Large-Cap ETF | Reduce -15.1% | 0.18% | −0.04 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -0.9% | 2.79% | −0.04 |
| VZ Verizon Communications Inc. | Reduce -4.0% | 0.26% | −0.04 |
| AMD Advanced Micro Devices | Reduce -0.1% | 0.19% | −0.04 |
| MRK Merck & Co. Inc. | Reduce -8.7% | 0.14% | −0.04 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -0.7% | 1.83% | −0.04 |
| ENB Enbridge Inc. | Reduce -5.7% | 0.21% | −0.04 |
| VHT Vanguard Health Care ETF | Reduce -6.8% | 0.18% | −0.03 |
| VWO Vanguard Ftse Emerging Marke | Reduce -0.9% | 0.48% | −0.03 |
| UNH Unitedhealth Group Inc. | Reduce -6.5% | 0.18% | −0.02 |
| BAC Bank of America Corp. | Reduce -5.1% | 0.19% | −0.02 |
| SCHG Schwab US Large-Cap Growth | Reduce -0.5% | 0.50% | −0.01 |
| SOXX iShares Semiconductor ETF | Reduce -0.4% | 0.87% | −0.00 |
| GOOG Alphabet Inc. Class C | Reduce -1.6% | 1.51% | +0.12 |
| NVDA Nvidia Corp. | Reduce -6.7% | 7.66% | +1.10 |
Portfolio Buys Q1 2024 → Q2 2024
| GBIL Goldman Sachs Access Treasur | Add +34.9% | 3.54% | +0.65 |
| IUSG iShares Core S&P U.S. Growth | Add +6.8% | 9.39% | +0.55 |
| AAPL Apple Inc. | Add +2.5% | 3.81% | +0.50 |
| ADP Automatic Data Processing | New | 0.46% | +0.46 |
| GOOGL Alphabet Inc. Class A | Add +86.7% | 0.55% | +0.29 |
| PANW Palo Alto Networks Inc. | Add +24.0% | 0.98% | +0.26 |
| O Realty Income Corp. | New | 0.20% | +0.20 |
| AMLP Alerian MLP ETF | New | 0.19% | +0.19 |
| D Dominion Energy Inc. | New | 0.15% | +0.15 |
| SO The Southern Co. | New | 0.14% | +0.14 |
| LLY Eli Lilly & Co. | Add +7.2% | 1.10% | +0.14 |
| COST Costco Wholesale Corp. | Add +0.2% | 2.15% | +0.13 |
| AMZN Amazon.com Inc. | Add +7.2% | 2.08% | +0.10 |
| AVGO Broadcom Inc. | Add +20.5% | 0.23% | +0.06 |
| PFE Pfizer Inc. | Add +35.0% | 0.23% | +0.04 |
| MRSH Marsh & McLennan Cos | Add +11.0% | 0.58% | +0.02 |
| XOM Exxon Mobil Corp. | Add +13.4% | 0.50% | +0.01 |
| PM Philip Morris International | Add +0.2% | 0.52% | +0.01 |
| PEG Public Service Enterprise GP | Add +0.9% | 0.37% | +0.01 |
| AXP American Express Co. | Add +7.9% | 0.18% | +0.00 |
| WMB Williams Cos Inc. | Add +0.1% | 0.24% | −0.00 |
| SPEM State Street SP PTF Em ETF | Add +2.9% | 0.18% | −0.00 |
| DUK Duke Energy Corp. | Add +0.7% | 0.19% | −0.01 |
| MO Altria Group Inc. | Add +1.3% | 0.36% | −0.01 |
| XEVTX Eaton Vance Tax-Adv DVD Inc. | Add +0.5% | 0.15% | −0.02 |
| BNDX Vanguard Total Intl Bond ETF | Add +0.5% | 0.16% | −0.02 |
| XAWFX Alliancebernstein GL Hi Inc. | Add +1.4% | 0.17% | −0.02 |
| META Meta Platforms Inc. Class A | Add +3.3% | 1.11% | −0.02 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +6.3% | 0.30% | −0.02 |
| IDHQ Invesco S&P International DE | Add +3.5% | 0.42% | −0.03 |
| BSV Vanguard Short-Term Bond ETF | Add +0.8% | 0.34% | −0.03 |
| INTU Intuit Inc. | Add +0.1% | 0.36% | −0.03 |
| OKE Oneok Inc. | Add +2.2% | 0.64% | −0.03 |
| CEMB iShares JP Morgan Em Corpora | Add +7.4% | 1.55% | −0.03 |
| ILCV iShares Morningstar Value Et | Add +8.6% | 2.90% | −0.04 |
| MSFT Microsoft Corp. | Add +1.2% | 2.46% | −0.04 |
| SCHV Schwab US Large-Cap Value | Add +1.3% | 0.45% | −0.05 |
| HD Home Depot Inc. | Add +0.5% | 0.26% | −0.06 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +3.3% | 0.52% | −0.06 |
| JPM JPMorgan Chase & Co. | Add +3.1% | 1.20% | −0.06 |
| MA Mastercard Inc. Class A | Add +0.1% | 0.33% | −0.06 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +1.2% | 0.56% | −0.07 |
| SCZ iShares MSCI Eafe Small-Cap | Add +8.8% | 2.23% | −0.07 |
| V Visa Inc. Class A | Add +0.1% | 0.51% | −0.08 |
| CI The Cigna Group | Add +1.8% | 0.53% | −0.10 |
| VEA Vanguard Ftse Developed ETF | Add +6.1% | 3.22% | −0.15 |
| GSLC Goldman Activebeta US LC ETF | Add +4.5% | 11.00% | −0.16 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Add +8.5% | 4.70% | −0.17 |
| ISCG iShares Morningstar Small-Ca | Add +4.3% | 2.31% | −0.17 |
| CRM Salesforce Inc. | Add +1.5% | 0.77% | −0.20 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 106 | $466.4M | AOA, IUSG, GSLC, NVDA, VOT |
| Q1 2026 | 96 | $207.1M | IUSG, GSLC, NVDA, VOT, VEA |
| Q4 2025 | 108 | $222.3M | IUSG, GSLC, NVDA, VOT, AAPL |
| Q3 2025 | 99 | $208.8M | IUSG, GSLC, NVDA, VOT, AAPL |
| Q2 2025 | 94 | $189.6M | GSLC, IUSG, NVDA, VOT, GBIL |
| Q1 2025 | 90 | $159.9M | GSLC, IUSG, NVDA, VOT, AAPL |
| Q4 2024 | 85 | $157.0M | GSLC, IUSG, NVDA, VOT, AAPL |
| Q3 2024 | 80 | $149.9M | GSLC, IUSG, NVDA, VOT, AAPL |
| Q2 2024 | 78 | $144.3M | GSLC, IUSG, NVDA, VOT, IVV |
| Q1 2024 | 79 | $132.0M | GSLC, IUSG, NVDA, VOT, IVV |