NorthStar Asset Management LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 6, 2025), NorthStar Asset Management LLC reported 90 stock positions worth $159.9 million. Its top holding was Goldman Activebeta US LC ETF (GSLC) at 10.7% of the portfolio, followed by iShares Core S&P U.S. Growth (IUSG, 9.6%) and Nvidia (NVDA, 5.7%). Compared with Q4 2024, it opened 10 new positions, sold out of 5, added to 41 and reduced 33. The biggest buy was a new position in iShares Core S&P 500 ETF (IVV) and the biggest sale Nvidia (NVDA, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- BERKELEY HEIGHTS, NJ
- CIK
- 0002011587
- Portfolio Value
- $159.9M (Q1 2025)
- SEC Filing
- 0001085146-25-002643 ↗ filed May 6, 2025
Holdings Value
Holdings 90 stocks · $159.9M
| GSLC Goldman Activebeta US LC ETF | 10.74% | 156,087 | $17.2M | Add +0.5% |
| IUSG iShares Core S&P U.S. Growth | 9.65% | 121,437 | $15.4M | Add +3.4% |
| NVDA Nvidia Corp. | 5.75% | 84,822 | $9.2M | Reduce -2.1% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 5.50% | 35,940 | $8.8M | Add +5.7% |
| AAPL Apple Inc. | 4.10% | 29,490 | $6.6M | Add +3.3% |
| VEA Vanguard Ftse Developed ETF | 3.45% | 108,601 | $5.5M | Add +4.7% |
| GBIL Goldman Sachs Access Treasur | 3.35% | 53,466 | $5.4M | Add +16.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 3.14% | 9,418 | $5.0M | Reduce -0.9% |
| ILCV iShares Morningstar Value Et | 3.10% | 60,837 | $5.0M | Add +3.4% |
| IVV iShares Core S&P 500 ETF | 2.82% | 8,014 | $4.5M | New |
| SCZ iShares MSCI Eafe Small-Cap | 2.54% | 63,962 | $4.1M | Add +6.6% |
| ISCG iShares Morningstar Small-Ca | 2.44% | 86,679 | $3.9M | Add +7.1% |
| VTV Vanguard Mrngstr Val ETF-Aui | 2.38% | 22,064 | $3.8M | Reduce -0.1% |
| VUG Vanguard Mrngstar GR ETF-Sui | 2.36% | 10,175 | $3.8M | Reduce -0.8% |
| COST Costco Wholesale Corp. | 2.25% | 3,810 | $3.6M | Add +3.1% |
| AMZN Amazon.com Inc. | 2.18% | 18,335 | $3.5M | Add +0.0% |
| CEMB iShares JP Morgan Em Corpora | 1.83% | 64,960 | $2.9M | Add +9.2% |
| QQQ Invesco QQQ Trust Series 1 | 1.80% | 6,130 | $2.9M | Add +5.6% |
| MSFT Microsoft Corp. | 1.75% | 7,474 | $2.8M | Reduce -0.3% |
| AOA iShares Core 80/20 Aggressiv | 1.52% | 2,196,996 | $2.4M | Add +0.1% |
| META Meta Platforms Inc. Class A | 1.46% | 4,065 | $2.3M | Add +12.1% |
| JPM JPMorgan Chase & Co. | 1.43% | 9,344 | $2.3M | Add +5.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.28% | 3,650 | $2.0M | Reduce -1.5% |
| GOOG Alphabet Inc. Class C | 1.15% | 11,749 | $1.8M | Reduce -0.4% |
| LLY Eli Lilly & Co. | 1.13% | 2,184 | $1.8M | Add +7.0% |
| MRSH Marsh & McLennan Cos | 0.99% | 6,502 | $1.6M | Add +12.9% |
| CRM Salesforce Inc. | 0.95% | 5,658 | $1.5M | Add +9.3% |
| PANW Palo Alto Networks Inc. | 0.89% | 8,331 | $1.4M | Reduce -0.0% |
| OKE Oneok Inc. | 0.71% | 11,390 | $1.1M | Reduce -1.4% |
| PM Philip Morris International | 0.67% | 6,730 | $1.1M | Reduce -10.0% |
| JNJ Johnson & Johnson | 0.60% | 5,829 | $967K | Reduce -6.3% |
| V Visa Inc. Class A | 0.59% | 2,706 | $948K | Add +2.2% |
| IEFA iShares Core MSCI Eafe ETF | 0.56% | 11,779 | $891K | Reduce -5.7% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.54% | 3,422 | $861K | Reduce -1.7% |
| SOXX iShares Semiconductor ETF | 0.53% | 4,542 | $855K | Reduce -3.0% |
| ABBV Abbvie Inc. | 0.51% | 3,873 | $811K | Reduce -3.6% |
| ADP Automatic Data Processing | 0.50% | 2,624 | $802K | No change |
| VB Vanguard Most SM-Cap ETF-Usd | 0.48% | 3,482 | $772K | Add +0.5% |
| VWO Vanguard Ftse Emerging Marke | 0.46% | 16,089 | $728K | Reduce -0.8% |
| IDHQ Invesco S&P International DE | 0.45% | 23,891 | $715K | Add +5.8% |
| CVX Chevron Corp. | 0.45% | 4,257 | $712K | Add +7.5% |
| SCHV Schwab US Large-Cap Value | 0.44% | 26,703 | $710K | Add +0.7% |
| XOM Exxon Mobil Corp. | 0.44% | 5,928 | $705K | Reduce -0.1% |
| SCHG Schwab US Large-Cap Growth | 0.44% | 28,043 | $702K | Reduce -1.4% |
| MO Altria Group Inc. | 0.43% | 11,408 | $685K | Reduce -1.8% |
| GOOGL Alphabet Inc. Class A | 0.43% | 4,420 | $684K | Reduce -1.9% |
| PEG Public Service Enterprise GP | 0.38% | 7,303 | $601K | Add +0.4% |
| MA Mastercard Inc. Class A | 0.37% | 1,079 | $591K | Add +0.1% |
| CI The Cigna Group | 0.36% | 1,756 | $578K | Reduce -4.9% |
| AMLP Alerian MLP ETF | 0.35% | 10,817 | $562K | Add +84.2% |
| BX Blackstone Inc. | 0.30% | 3,393 | $474K | Reduce -9.8% |
| INTU Intuit Inc. | 0.29% | 756 | $464K | Add +6.8% |
| AVGO Broadcom Inc. | 0.28% | 2,684 | $449K | No change |
| IRM Iron Mountain Inc. filed as IRON MTN INC DEL | 0.27% | 5,015 | $431K | No change |
| WMB Williams Cos Inc. | 0.27% | 7,143 | $427K | Reduce -12.3% |
| VZ Verizon Communications Inc. | 0.26% | 9,017 | $409K | Reduce -2.7% |
| HD Home Depot Inc. | 0.25% | 1,099 | $403K | Add +2.3% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.25% | 2,134 | $398K | Reduce -14.2% |
| BSV Vanguard Short-Term Bond ETF | 0.24% | 4,975 | $389K | Add +0.6% |
| ENB Enbridge Inc. | 0.24% | 8,563 | $379K | Add +2.5% |
| GS Goldman Sachs Group Inc. | 0.23% | 668 | $365K | Add +17.4% |
| O Realty Income Corp. | 0.22% | 6,076 | $352K | Add +11.0% |
| DUK Duke Energy Corp. | 0.21% | 2,755 | $336K | Add +13.8% |
| BND Vanguard Total Bond Market | 0.21% | 4,512 | $331K | Reduce -19.5% |
| CAT Caterpillar Inc. | 0.20% | 971 | $320K | Reduce -4.5% |
| MCD McDonald's Corp. | 0.19% | 968 | $302K | Add +0.3% |
| AXP American Express Co. | 0.18% | 1,067 | $287K | Reduce -0.7% |
| SPEM State Street SP PTF Em ETF | 0.18% | 7,289 | $287K | Reduce -2.2% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.18% | 6,839 | $285K | Add +0.2% |
| FBTC Fidelity Wise Origin Bitcoin | 0.17% | 3,720 | $268K | No change |
| TSLA Tesla Inc. | 0.16% | 1,007 | $261K | Add +13.2% |
| UNH Unitedhealth Group Inc. | 0.16% | 482 | $253K | Reduce -1.8% |
| SO The Southern Co. | 0.16% | 2,748 | $253K | New |
| MELI MercadoLibre Inc. | 0.16% | 129 | $252K | New |
| BNDX Vanguard Total Intl Bond ETF | 0.15% | 4,965 | $242K | Add +10.7% |
| PFE Pfizer Inc. | 0.15% | 9,346 | $237K | Reduce -0.3% |
| D Dominion Energy Inc. | 0.15% | 4,218 | $237K | Reduce -0.8% |
| XAWFX Alliancebernstein GL Hi Inc. | 0.14% | 21,311 | $229K | Add +0.8% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.14% | 4,567 | $227K | New |
| SHYG iShares 0-5 YR HY Corp. Bond | 0.14% | 5,247 | $223K | New |
| ISRG Intuitive Surgical Inc. | 0.14% | 450 | $223K | New |
| AVEM Avantis Emerging Markets Eq | 0.14% | 3,688 | $222K | New |
| SPHY SS SPDR P High Yield ETF | 0.14% | 9,391 | $220K | Add +3.2% |
| XEVTX Eaton Vance Tax-Adv DVD Inc. | 0.14% | 9,407 | $219K | Reduce -2.6% |
| MPWR Monolithic Power Systems Inc. | 0.13% | 365 | $212K | New |
| WMT Walmart Inc. | 0.13% | 2,365 | $208K | Add +0.2% |
| LOW Lowe's Cos Inc. | 0.13% | 887 | $207K | No change |
| BKNG Booking Holdings Inc. | 0.13% | 44 | $203K | No change |
| DPZ Domino's Pizza Inc. | 0.13% | 437 | $201K | New |
| RVT Royce Small-Cap Trust Inc. | 0.09% | 10,127 | $144K | New |
Portfolio Sells Q4 2024 → Q1 2025
| NVDA Nvidia Corp. | Reduce -2.1% | 5.75% | −1.67 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -0.8% | 2.36% | −0.32 |
| GOOG Alphabet Inc. Class C | Reduce -0.4% | 1.15% | −0.28 |
| MSFT Microsoft Corp. | Reduce -0.3% | 1.75% | −0.26 |
| SCHX Schwab US Large-Cap ETF | Sold out | 0.00% | −0.16 |
| IAGG iShares Intl Aggregate Bond | Sold out | 0.00% | −0.14 |
| AMD Advanced Micro Devices | Sold out | 0.00% | −0.13 |
| IVW iShares S&P 500 Growth ETF | Sold out | 0.00% | −0.13 |
| MAR Marriott International Class A | Sold out | 0.00% | −0.13 |
| BX Blackstone Inc. | Reduce -9.8% | 0.30% | −0.12 |
| GOOGL Alphabet Inc. Class A | Reduce -1.9% | 0.43% | −0.12 |
| SOXX iShares Semiconductor ETF | Reduce -3.0% | 0.53% | −0.11 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -1.5% | 1.28% | −0.11 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -1.7% | 0.54% | −0.08 |
| PANW Palo Alto Networks Inc. | Reduce -0.0% | 0.89% | −0.08 |
| SCHG Schwab US Large-Cap Growth | Reduce -1.4% | 0.44% | −0.07 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -14.2% | 0.25% | −0.07 |
| BND Vanguard Total Bond Market | Reduce -19.5% | 0.21% | −0.05 |
| CAT Caterpillar Inc. | Reduce -4.5% | 0.20% | −0.04 |
| OKE Oneok Inc. | Reduce -1.4% | 0.71% | −0.03 |
| AXP American Express Co. | Reduce -0.7% | 0.18% | −0.02 |
| WMB Williams Cos Inc. | Reduce -12.3% | 0.27% | −0.01 |
| XEVTX Eaton Vance Tax-Adv DVD Inc. | Reduce -2.6% | 0.14% | −0.01 |
| PFE Pfizer Inc. | Reduce -0.3% | 0.15% | −0.01 |
| SPEM State Street SP PTF Em ETF | Reduce -2.2% | 0.18% | −0.00 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -5.7% | 0.56% | −0.00 |
| UNH Unitedhealth Group Inc. | Reduce -1.8% | 0.16% | −0.00 |
| VWO Vanguard Ftse Emerging Marke | Reduce -0.8% | 0.46% | +0.00 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -0.1% | 2.38% | +0.00 |
| D Dominion Energy Inc. | Reduce -0.8% | 0.15% | +0.00 |
| VZ Verizon Communications Inc. | Reduce -2.7% | 0.26% | +0.02 |
| JNJ Johnson & Johnson | Reduce -6.3% | 0.60% | +0.03 |
| XOM Exxon Mobil Corp. | Reduce -0.1% | 0.44% | +0.03 |
| CI The Cigna Group | Reduce -4.9% | 0.36% | +0.04 |
| MO Altria Group Inc. | Reduce -1.8% | 0.43% | +0.04 |
| ABBV Abbvie Inc. | Reduce -3.6% | 0.51% | +0.05 |
| PM Philip Morris International | Reduce -10.0% | 0.67% | +0.09 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -0.9% | 3.14% | +0.39 |
Portfolio Buys Q4 2024 → Q1 2025
| IVV iShares Core S&P 500 ETF | New | 2.82% | +2.82 |
| GBIL Goldman Sachs Access Treasur | Add +16.6% | 3.35% | +0.43 |
| VEA Vanguard Ftse Developed ETF | Add +4.7% | 3.45% | +0.29 |
| SCZ iShares MSCI Eafe Small-Cap | Add +6.6% | 2.54% | +0.22 |
| MRSH Marsh & McLennan Cos | Add +12.9% | 0.99% | +0.21 |
| AMLP Alerian MLP ETF | Add +84.2% | 0.35% | +0.17 |
| SO The Southern Co. | New | 0.16% | +0.16 |
| MELI MercadoLibre Inc. | New | 0.16% | +0.16 |
| CEMB iShares JP Morgan Em Corpora | Add +9.2% | 1.83% | +0.15 |
| VTEB Vanguard Tax-Exempt Bond ETF | New | 0.14% | +0.14 |
| SHYG iShares 0-5 YR HY Corp. Bond | New | 0.14% | +0.14 |
| ISRG Intuitive Surgical Inc. | New | 0.14% | +0.14 |
| AVEM Avantis Emerging Markets Eq | New | 0.14% | +0.14 |
| MPWR Monolithic Power Systems Inc. | New | 0.13% | +0.13 |
| DPZ Domino's Pizza Inc. | New | 0.13% | +0.13 |
| LLY Eli Lilly & Co. | Add +7.0% | 1.13% | +0.12 |
| META Meta Platforms Inc. Class A | Add +12.1% | 1.46% | +0.11 |
| AOA iShares Core 80/20 Aggressiv | Add +0.1% | 1.52% | +0.11 |
| COST Costco Wholesale Corp. | Add +3.1% | 2.25% | +0.10 |
| RVT Royce Small-Cap Trust Inc. | New | 0.09% | +0.09 |
| JPM JPMorgan Chase & Co. | Add +5.7% | 1.43% | +0.08 |
| CVX Chevron Corp. | Add +7.5% | 0.45% | +0.08 |
| ILCV iShares Morningstar Value Et | Add +3.4% | 3.10% | +0.06 |
| V Visa Inc. Class A | Add +2.2% | 0.59% | +0.06 |
| DUK Duke Energy Corp. | Add +13.8% | 0.21% | +0.04 |
| IDHQ Invesco S&P International DE | Add +5.8% | 0.45% | +0.04 |
| O Realty Income Corp. | Add +11.0% | 0.22% | +0.03 |
| GS Goldman Sachs Group Inc. | Add +17.4% | 0.23% | +0.02 |
| ENB Enbridge Inc. | Add +2.5% | 0.24% | +0.01 |
| BNDX Vanguard Total Intl Bond ETF | Add +10.7% | 0.15% | +0.01 |
| MCD McDonald's Corp. | Add +0.3% | 0.19% | +0.01 |
| MA Mastercard Inc. Class A | Add +0.1% | 0.37% | +0.01 |
| INTU Intuit Inc. | Add +6.8% | 0.29% | +0.01 |
| SCHV Schwab US Large-Cap Value | Add +0.7% | 0.44% | +0.00 |
| SPHY SS SPDR P High Yield ETF | Add +3.2% | 0.14% | +0.00 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Add +5.7% | 5.50% | +0.00 |
| BSV Vanguard Short-Term Bond ETF | Add +0.6% | 0.24% | 0.00 |
| XAWFX Alliancebernstein GL Hi Inc. | Add +0.8% | 0.14% | −0.00 |
| WMT Walmart Inc. | Add +0.2% | 0.13% | −0.01 |
| BAC Bank of America Corp. | Add +0.2% | 0.18% | −0.01 |
| HD Home Depot Inc. | Add +2.3% | 0.25% | −0.01 |
| PEG Public Service Enterprise GP | Add +0.4% | 0.38% | −0.02 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +0.5% | 0.48% | −0.05 |
| TSLA Tesla Inc. | Add +13.2% | 0.16% | −0.07 |
| QQQ Invesco QQQ Trust Series 1 | Add +5.6% | 1.80% | −0.09 |
| ISCG iShares Morningstar Small-Ca | Add +7.1% | 2.44% | −0.11 |
| CRM Salesforce Inc. | Add +9.3% | 0.95% | −0.15 |
| AMZN Amazon.com Inc. | Add +0.0% | 2.18% | −0.38 |
| AAPL Apple Inc. | Add +3.3% | 4.10% | −0.46 |
| GSLC Goldman Activebeta US LC ETF | Add +0.5% | 10.74% | −0.65 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 106 | $466.4M | AOA, IUSG, GSLC, NVDA, VOT |
| Q1 2026 | 96 | $207.1M | IUSG, GSLC, NVDA, VOT, VEA |
| Q4 2025 | 108 | $222.3M | IUSG, GSLC, NVDA, VOT, AAPL |
| Q3 2025 | 99 | $208.8M | IUSG, GSLC, NVDA, VOT, AAPL |
| Q2 2025 | 94 | $189.6M | GSLC, IUSG, NVDA, VOT, GBIL |
| Q1 2025 | 90 | $159.9M | GSLC, IUSG, NVDA, VOT, AAPL |
| Q4 2024 | 85 | $157.0M | GSLC, IUSG, NVDA, VOT, AAPL |
| Q3 2024 | 80 | $149.9M | GSLC, IUSG, NVDA, VOT, AAPL |
| Q2 2024 | 78 | $144.3M | GSLC, IUSG, NVDA, VOT, IVV |
| Q1 2024 | 79 | $132.0M | GSLC, IUSG, NVDA, VOT, IVV |