NorthStar Asset Management LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 23, 2025), NorthStar Asset Management LLC reported 85 stock positions worth $157.0 million. Its top holding was Goldman Activebeta US LC ETF (GSLC) at 11.4% of the portfolio, followed by iShares Core S&P U.S. Growth (IUSG, 10.4%) and Nvidia (NVDA, 7.4%). Compared with Q3 2024, it opened 7 new positions, sold out of 2, added to 50 and reduced 26. The biggest buy was iShares Core S&P U.S. Growth (IUSG, shares +3%) and the biggest sale Goldman Sachs Access Treasur (GBIL, shares −10%).
- Most Recent 13F
- Q2 2026
- Location
- BERKELEY HEIGHTS, NJ
- CIK
- 0002011587
- Portfolio Value
- $157.0M (Q4 2024)
- SEC Filing
- 0001085146-25-000420 ↗ filed Jan 23, 2025
Holdings Value
Holdings 85 stocks · $157.0M
| GSLC Goldman Activebeta US LC ETF | 11.39% | 155,276 | $17.9M | Add +1.4% |
| IUSG iShares Core S&P U.S. Growth | 10.43% | 117,463 | $16.4M | Add +3.3% |
| NVDA Nvidia Corp. | 7.41% | 86,672 | $11.6M | Reduce -1.0% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 5.50% | 34,009 | $8.6M | Add +6.4% |
| AAPL Apple Inc. | 4.55% | 28,557 | $7.2M | Add +2.1% |
| VEA Vanguard Ftse Developed ETF | 3.16% | 103,766 | $5.0M | Add +4.6% |
| ILCV iShares Morningstar Value Et | 3.03% | 58,816 | $4.8M | Add +5.2% |
| GBIL Goldman Sachs Access Treasur | 2.92% | 45,834 | $4.6M | Reduce -10.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.74% | 9,505 | $4.3M | Reduce -1.0% |
| VUG Vanguard Mrngstar GR ETF-Sui | 2.68% | 10,261 | $4.2M | Add +0.6% |
| AMZN Amazon.com Inc. | 2.56% | 18,328 | $4.0M | Add +4.4% |
| ISCG iShares Morningstar Small-Ca | 2.55% | 80,954 | $4.0M | Add +4.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 2.38% | 22,097 | $3.7M | Reduce -0.6% |
| SCZ iShares MSCI Eafe Small-Cap | 2.32% | 60,015 | $3.6M | Add +8.8% |
| COST Costco Wholesale Corp. | 2.16% | 3,697 | $3.4M | Add +1.3% |
| MSFT Microsoft Corp. | 2.01% | 7,499 | $3.2M | Reduce -3.3% |
| QQQ Invesco QQQ Trust Series 1 | 1.89% | 5,806 | $3.0M | Reduce -1.4% |
| CEMB iShares JP Morgan Em Corpora | 1.68% | 59,499 | $2.6M | Add +9.9% |
| GOOG Alphabet Inc. Class C | 1.43% | 11,796 | $2.2M | Reduce -0.8% |
| AOA iShares Core 80/20 Aggressiv | 1.41% | 2,194,138 | $2.2M | Add +0.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.38% | 3,706 | $2.2M | Add +6.4% |
| META Meta Platforms Inc. Class A | 1.35% | 3,625 | $2.1M | Add +9.3% |
| JPM JPMorgan Chase & Co. | 1.35% | 8,843 | $2.1M | Add +2.0% |
| CRM Salesforce Inc. | 1.10% | 5,176 | $1.7M | Add +8.6% |
| LLY Eli Lilly & Co. | 1.00% | 2,041 | $1.6M | Add +0.2% |
| PANW Palo Alto Networks Inc. | 0.97% | 8,332 | $1.5M | No change |
| MRSH Marsh & McLennan Cos | 0.78% | 5,759 | $1.2M | Add +11.9% |
| OKE Oneok Inc. | 0.74% | 11,551 | $1.2M | Add +0.3% |
| SOXX iShares Semiconductor ETF | 0.64% | 4,684 | $1.0M | Reduce -4.8% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.62% | 3,481 | $975K | Add +8.1% |
| PM Philip Morris International | 0.57% | 7,476 | $900K | Add +0.1% |
| JNJ Johnson & Johnson | 0.57% | 6,220 | $899K | Reduce -15.5% |
| IEFA iShares Core MSCI Eafe ETF | 0.56% | 12,490 | $878K | Add +1.5% |
| GOOGL Alphabet Inc. Class A | 0.54% | 4,505 | $853K | Add +0.2% |
| V Visa Inc. Class A | 0.53% | 2,648 | $837K | Reduce -5.0% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.53% | 3,466 | $833K | Add +1.9% |
| SCHG Schwab US Large-Cap Growth | 0.51% | 28,449 | $793K | Reduce -0.4% |
| ADP Automatic Data Processing | 0.49% | 2,624 | $768K | Reduce -0.4% |
| VWO Vanguard Ftse Emerging Marke | 0.46% | 16,226 | $715K | Add +3.1% |
| ABBV Abbvie Inc. | 0.45% | 4,019 | $714K | Reduce -6.6% |
| SCHV Schwab US Large-Cap Value | 0.44% | 26,521 | $691K | Add +0.4% |
| BX Blackstone Inc. | 0.41% | 3,760 | $648K | Reduce -9.5% |
| IDHQ Invesco S&P International DE | 0.41% | 22,584 | $640K | Add +9.4% |
| XOM Exxon Mobil Corp. | 0.41% | 5,932 | $638K | Reduce -4.3% |
| AVGO Broadcom Inc. | 0.40% | 2,684 | $622K | Add +6.5% |
| PEG Public Service Enterprise GP | 0.39% | 7,274 | $615K | Add +0.4% |
| MO Altria Group Inc. | 0.39% | 11,611 | $607K | Add +1.9% |
| CVX Chevron Corp. | 0.37% | 3,961 | $574K | Add +3.2% |
| MA Mastercard Inc. Class A | 0.36% | 1,078 | $567K | Add +0.2% |
| IRM Iron Mountain Inc. filed as IRON MTN INC DEL | 0.34% | 5,015 | $527K | Reduce -0.2% |
| CI The Cigna Group | 0.32% | 1,846 | $510K | Reduce -5.7% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.31% | 2,487 | $493K | Add +5.1% |
| INTU Intuit Inc. | 0.28% | 708 | $445K | Reduce -10.5% |
| WMB Williams Cos Inc. | 0.28% | 8,143 | $441K | Add +0.2% |
| HD Home Depot Inc. | 0.27% | 1,074 | $418K | Add +0.4% |
| BND Vanguard Total Bond Market | 0.26% | 5,604 | $403K | Reduce -0.5% |
| BSV Vanguard Short-Term Bond ETF | 0.24% | 4,946 | $382K | Add +1.3% |
| VZ Verizon Communications Inc. | 0.24% | 9,265 | $371K | Add +2.8% |
| CAT Caterpillar Inc. | 0.24% | 1,017 | $369K | New |
| TSLA Tesla Inc. | 0.23% | 890 | $359K | Reduce -3.3% |
| ENB Enbridge Inc. | 0.23% | 8,350 | $354K | Reduce -2.1% |
| GS Goldman Sachs Group Inc. | 0.21% | 569 | $326K | Reduce -3.4% |
| AXP American Express Co. | 0.20% | 1,075 | $319K | Add +0.2% |
| FBTC Fidelity Wise Origin Bitcoin | 0.19% | 3,720 | $303K | New |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.19% | 6,825 | $300K | Add +0.4% |
| O Realty Income Corp. | 0.19% | 5,473 | $292K | Add +8.2% |
| SPEM State Street SP PTF Em ETF | 0.18% | 7,450 | $286K | Add +9.2% |
| AMLP Alerian MLP ETF | 0.18% | 5,873 | $283K | Add +1.7% |
| MCD McDonald's Corp. | 0.18% | 965 | $280K | Add +0.1% |
| DUK Duke Energy Corp. | 0.17% | 2,422 | $261K | Add +0.6% |
| SCHX Schwab US Large-Cap ETF | 0.16% | 11,144 | $258K | Reduce -6.8% |
| PFE Pfizer Inc. | 0.16% | 9,379 | $249K | Reduce -22.6% |
| UNH Unitedhealth Group Inc. | 0.16% | 491 | $248K | Add +0.2% |
| XEVTX Eaton Vance Tax-Adv DVD Inc. | 0.15% | 9,662 | $232K | Add +4.7% |
| D Dominion Energy Inc. | 0.15% | 4,252 | $229K | Reduce -4.1% |
| XAWFX Alliancebernstein GL Hi Inc. | 0.14% | 21,145 | $227K | Reduce -10.4% |
| BNDX Vanguard Total Intl Bond ETF | 0.14% | 4,484 | $220K | Add +2.6% |
| LOW Lowe's Cos Inc. | 0.14% | 887 | $219K | No change |
| BKNG Booking Holdings Inc. | 0.14% | 44 | $219K | New |
| IAGG iShares Intl Aggregate Bond | 0.14% | 4,362 | $218K | New |
| SPHY SS SPDR P High Yield ETF | 0.14% | 9,101 | $214K | Add +7.5% |
| WMT Walmart Inc. | 0.14% | 2,361 | $213K | New |
| AMD Advanced Micro Devices | 0.13% | 1,688 | $204K | Add +1.0% |
| IVW iShares S&P 500 Growth ETF | 0.13% | 1,990 | $202K | New |
| MAR Marriott International Class A | 0.13% | 718 | $200K | New |
Portfolio Sells Q3 2024 → Q4 2024
| GBIL Goldman Sachs Access Treasur | Reduce -10.1% | 2.92% | −0.49 |
| JNJ Johnson & Johnson | Reduce -15.5% | 0.57% | −0.22 |
| MSFT Microsoft Corp. | Reduce -3.3% | 2.01% | −0.21 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -0.6% | 2.38% | −0.21 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -1.0% | 2.74% | −0.20 |
| VHT Vanguard Health Care ETF | Sold out | 0.00% | −0.17 |
| SO The Southern Co. | Sold out | 0.00% | −0.13 |
| CI The Cigna Group | Reduce -5.7% | 0.32% | −0.13 |
| SOXX iShares Semiconductor ETF | Reduce -4.8% | 0.64% | −0.11 |
| ABBV Abbvie Inc. | Reduce -6.6% | 0.45% | −0.11 |
| XOM Exxon Mobil Corp. | Reduce -4.3% | 0.41% | −0.08 |
| PFE Pfizer Inc. | Reduce -22.6% | 0.16% | −0.08 |
| IRM Iron Mountain Inc. | Reduce -0.2% | 0.34% | −0.06 |
| INTU Intuit Inc. | Reduce -10.5% | 0.28% | −0.04 |
| XAWFX Alliancebernstein GL Hi Inc. | Reduce -10.4% | 0.14% | −0.03 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -1.4% | 1.89% | −0.03 |
| BND Vanguard Total Bond Market | Reduce -0.5% | 0.26% | −0.03 |
| D Dominion Energy Inc. | Reduce -4.1% | 0.15% | −0.03 |
| SCHX Schwab US Large-Cap ETF | Reduce -6.8% | 0.16% | −0.02 |
| BX Blackstone Inc. | Reduce -9.5% | 0.41% | −0.01 |
| ENB Enbridge Inc. | Reduce -2.1% | 0.23% | −0.01 |
| ADP Automatic Data Processing | Reduce -0.4% | 0.49% | +0.00 |
| SCHG Schwab US Large-Cap Growth | Reduce -0.4% | 0.51% | +0.01 |
| GS Goldman Sachs Group Inc. | Reduce -3.4% | 0.21% | +0.01 |
| V Visa Inc. Class A | Reduce -5.0% | 0.53% | +0.02 |
| TSLA Tesla Inc. | Reduce -3.3% | 0.23% | +0.07 |
| GOOG Alphabet Inc. Class C | Reduce -0.8% | 1.43% | +0.11 |
| NVDA Nvidia Corp. | Reduce -1.0% | 7.41% | +0.32 |
Portfolio Buys Q3 2024 → Q4 2024
| IUSG iShares Core S&P U.S. Growth | Add +3.3% | 10.43% | +0.42 |
| AMZN Amazon.com Inc. | Add +4.4% | 2.56% | +0.38 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Add +6.4% | 5.50% | +0.31 |
| CAT Caterpillar Inc. | New | 0.24% | +0.24 |
| CRM Salesforce Inc. | Add +8.6% | 1.10% | +0.23 |
| AAPL Apple Inc. | Add +2.1% | 4.55% | +0.21 |
| FBTC Fidelity Wise Origin Bitcoin | New | 0.19% | +0.19 |
| BKNG Booking Holdings Inc. | New | 0.14% | +0.14 |
| IAGG iShares Intl Aggregate Bond | New | 0.14% | +0.14 |
| WMT Walmart Inc. | New | 0.14% | +0.14 |
| JPM JPMorgan Chase & Co. | Add +2.0% | 1.35% | +0.13 |
| IVW iShares S&P 500 Growth ETF | New | 0.13% | +0.13 |
| MAR Marriott International Class A | New | 0.13% | +0.13 |
| AVGO Broadcom Inc. | Add +6.5% | 0.40% | +0.11 |
| META Meta Platforms Inc. Class A | Add +9.3% | 1.35% | +0.09 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +0.6% | 2.68% | +0.07 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +6.4% | 1.38% | +0.05 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +8.1% | 0.62% | +0.05 |
| GOOGL Alphabet Inc. Class A | Add +0.2% | 0.54% | +0.05 |
| OKE Oneok Inc. | Add +0.3% | 0.74% | +0.04 |
| WMB Williams Cos Inc. | Add +0.2% | 0.28% | +0.03 |
| CEMB iShares JP Morgan Em Corpora | Add +9.9% | 1.68% | +0.02 |
| MRSH Marsh & McLennan Cos | Add +11.9% | 0.78% | +0.01 |
| ISCG iShares Morningstar Small-Ca | Add +4.2% | 2.55% | +0.01 |
| BAC Bank of America Corp. | Add +0.4% | 0.19% | +0.01 |
| AXP American Express Co. | Add +0.2% | 0.20% | +0.01 |
| MA Mastercard Inc. Class A | Add +0.2% | 0.36% | +0.01 |
| COST Costco Wholesale Corp. | Add +1.3% | 2.16% | +0.00 |
| SPHY SS SPDR P High Yield ETF | Add +7.5% | 0.14% | +0.00 |
| MO Altria Group Inc. | Add +1.9% | 0.39% | −0.00 |
| AMLP Alerian MLP ETF | Add +1.7% | 0.18% | −0.00 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +5.1% | 0.31% | −0.00 |
| XEVTX Eaton Vance Tax-Adv DVD Inc. | Add +4.7% | 0.15% | −0.00 |
| SPEM State Street SP PTF Em ETF | Add +9.2% | 0.18% | −0.01 |
| BNDX Vanguard Total Intl Bond ETF | Add +2.6% | 0.14% | −0.01 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +1.9% | 0.53% | −0.01 |
| CVX Chevron Corp. | Add +3.2% | 0.37% | −0.01 |
| BSV Vanguard Short-Term Bond ETF | Add +1.3% | 0.24% | −0.01 |
| MCD McDonald's Corp. | Add +0.1% | 0.18% | −0.02 |
| DUK Duke Energy Corp. | Add +0.6% | 0.17% | −0.02 |
| HD Home Depot Inc. | Add +0.4% | 0.27% | −0.02 |
| O Realty Income Corp. | Add +8.2% | 0.19% | −0.03 |
| IDHQ Invesco S&P International DE | Add +9.4% | 0.41% | −0.03 |
| PM Philip Morris International | Add +0.1% | 0.57% | −0.03 |
| ILCV iShares Morningstar Value Et | Add +5.2% | 3.03% | −0.03 |
| SCHV Schwab US Large-Cap Value | Add +0.4% | 0.44% | −0.03 |
| UNH Unitedhealth Group Inc. | Add +0.2% | 0.16% | −0.03 |
| VZ Verizon Communications Inc. | Add +2.8% | 0.24% | −0.03 |
| PEG Public Service Enterprise GP | Add +0.4% | 0.39% | −0.04 |
| VWO Vanguard Ftse Emerging Marke | Add +3.1% | 0.46% | −0.05 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 106 | $466.4M | AOA, IUSG, GSLC, NVDA, VOT |
| Q1 2026 | 96 | $207.1M | IUSG, GSLC, NVDA, VOT, VEA |
| Q4 2025 | 108 | $222.3M | IUSG, GSLC, NVDA, VOT, AAPL |
| Q3 2025 | 99 | $208.8M | IUSG, GSLC, NVDA, VOT, AAPL |
| Q2 2025 | 94 | $189.6M | GSLC, IUSG, NVDA, VOT, GBIL |
| Q1 2025 | 90 | $159.9M | GSLC, IUSG, NVDA, VOT, AAPL |
| Q4 2024 | 85 | $157.0M | GSLC, IUSG, NVDA, VOT, AAPL |
| Q3 2024 | 80 | $149.9M | GSLC, IUSG, NVDA, VOT, AAPL |
| Q2 2024 | 78 | $144.3M | GSLC, IUSG, NVDA, VOT, IVV |
| Q1 2024 | 79 | $132.0M | GSLC, IUSG, NVDA, VOT, IVV |