NorthStar Asset Management LLC

Q2 2026Q1 2026Q4 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 7, 2025), NorthStar Asset Management LLC reported 99 stock positions worth $208.8 million. Its top holding was iShares Core S&P U.S. Growth (IUSG) at 10.2% of the portfolio, followed by Goldman Activebeta US LC ETF (GSLC, 10.2%) and Nvidia (NVDA, 7.2%). Compared with Q2 2025, it opened 6 new positions, sold out of 1, added to 62 and reduced 22. The biggest buy was Alphabet Class C (GOOG, shares +16%) and the biggest sale Goldman Sachs Access Treasur (GBIL, shares −6%).

Most Recent 13F: Q2 2026
Location: BERKELEY HEIGHTS, NJ
CIK: 0002011587
Portfolio Value: $208.8M (Q3 2025)
SEC Filing: 0002011587-25-000003 ↗ filed Nov 7, 2025

Holdings Value

Holdings 99 stocks · $208.8M


IUSG iShares Core S&P U.S. Growth	10.24%	130,009	$21.4M	Add +2.3%
GSLC Goldman Activebeta US LC ETF	10.23%	163,902	$21.4M	Add +2.1%
NVDA Nvidia Corp.	7.17%	80,187	$15.0M	Reduce -2.2%
VOT Vngrd Mrngstr MC GRW ETF-Usd	5.69%	40,453	$11.9M	Add +3.7%
AAPL Apple Inc.	3.75%	30,791	$7.8M	Add +0.2%
GBIL Goldman Sachs Access Treasur	3.44%	71,747	$7.2M	Reduce -6.4%
VEA Vanguard Ftse Developed ETF	3.31%	115,398	$6.9M	Add +1.8%
ILCV iShares Morningstar Value Et	2.94%	68,089	$6.1M	Add +4.8%
SCZ iShares MSCI Eafe Small-Cap	2.50%	68,080	$5.2M	Add +3.5%
ISCG iShares Morningstar Small-Ca	2.44%	93,944	$5.1M	Add +2.9%
VUG Vanguard Mrngstar GR ETF-Sui	2.41%	10,506	$5.0M	Reduce -1.3%
IVV iShares Core S&P 500 ETF	2.30%	7,169	$4.8M	Add +0.8%
BRK.B Berkshire Hathaway Inc. Class B	2.20%	9,126	$4.6M	Reduce -0.5%
AMZN Amazon.com Inc.	2.05%	19,508	$4.3M	Add +3.3%
VTV Vanguard Mrngstr Val ETF-Aui	2.03%	22,757	$4.2M	Add +1.0%
QQQ Invesco QQQ Trust Series 1	2.01%	7,002	$4.2M	Add +1.9%
MSFT Microsoft Corp.	1.94%	7,839	$4.1M	Reduce -0.6%
GOOG Alphabet Inc. Class C	1.71%	14,702	$3.6M	Add +16.4%
COST Costco Wholesale Corp.	1.71%	3,854	$3.6M	Add +0.8%
META Meta Platforms Inc. Class A	1.61%	4,582	$3.4M	Add +2.7%
CEMB iShares JP Morgan Em Corpora	1.57%	70,963	$3.3M	Add +3.9%
JPM JPMorgan Chase & Co.	1.46%	9,692	$3.1M	Add +0.8%
AVEM Avantis Emerging Markets Eq	1.41%	39,224	$2.9M	Add +12.8%
SPY SS SPDR S&P 500 ETF Trust-US	1.40%	4,378	$2.9M	Add +2.0%
AOA iShares Core 80/20 Aggressiv	1.06%	2,194,160	$2.2M	Add +0.0%
LLY Eli Lilly & Co.	0.91%	2,478	$1.9M	Add +4.0%
PANW Palo Alto Networks Inc.	0.86%	8,830	$1.8M	Add +4.4%
CRM Salesforce Inc.	0.71%	6,289	$1.5M	Add +1.3%
MRSH Marsh & McLennan Cos	0.70%	7,301	$1.5M	Add +3.1%
GOOGL Alphabet Inc. Class A	0.66%	5,673	$1.4M	Add +9.6%
PM Philip Morris International	0.63%	8,068	$1.3M	Add +14.7%
VBK Van Morst SML-Cap Gro-Usd Inc.	0.59%	4,160	$1.2M	Add +6.8%
SHYG iShares 0-5 YR HY Corp. Bond	0.58%	28,146	$1.2M	Add +31.6%
SOXX iShares Semiconductor ETF	0.56%	4,330	$1.2M	Reduce -1.0%
JNJ Johnson & Johnson	0.54%	6,120	$1.1M	Reduce -0.1%
VB Vanguard Most SM-Cap ETF-Usd	0.53%	4,392	$1.1M	Add +16.2%
IEFA iShares Core MSCI Eafe ETF	0.53%	12,670	$1.1M	No change
V Visa Inc. Class A	0.50%	3,055	$1.0M	Reduce -3.1%
AVGO Broadcom Inc.	0.47%	2,997	$989K	Add +2.8%
VWO Vanguard Ftse Emerging Marke	0.47%	18,170	$984K	Add +9.9%
ABBV Abbvie Inc.	0.44%	3,950	$915K	Add +0.3%
SCHG Schwab US Large-Cap Growth	0.43%	28,022	$894K	Reduce -0.2%
IDHQ Invesco S&P International DE	0.42%	26,196	$881K	Add +6.0%
MO Altria Group Inc.	0.41%	12,803	$846K	Add +5.6%
OKE Oneok Inc.	0.38%	10,853	$792K	Reduce -4.5%
DYNC Dynamix Corp.	0.37%	73,612	$766K	New
SCHV Schwab US Large-Cap Value	0.36%	26,080	$759K	Reduce -3.1%
ADP Automatic Data Processing	0.35%	2,496	$732K	Reduce -4.4%
MA Mastercard Inc. Class A	0.35%	1,272	$724K	Add +3.2%
CVX Chevron Corp.	0.32%	4,356	$676K	Add +2.0%
XOM Exxon Mobil Corp.	0.32%	5,911	$666K	Add +1.9%
PEG Public Service Enterprise GP	0.30%	7,382	$616K	Add +0.4%
BX Blackstone Inc.	0.28%	3,431	$586K	Add +3.0%
CAT Caterpillar Inc.	0.26%	1,151	$549K	No change
INTU Intuit Inc.	0.25%	774	$529K	No change
AMLP Alerian MLP ETF	0.25%	10,977	$515K	Reduce -2.5%
IRM Iron Mountain Inc. filed as IRON MTN INC DEL	0.24%	5,015	$511K	No change
TSLA Tesla Inc.	0.24%	1,125	$500K	Add +2.7%
GS Goldman Sachs Group Inc.	0.23%	611	$487K	Reduce -1.8%
VBR Vngrd Mrngst SL-CP Val ETF-U	0.23%	2,310	$482K	Reduce -0.3%
BSV Vanguard Short-Term Bond ETF	0.22%	5,918	$467K	Add +20.3%
WMB Williams Cos Inc.	0.22%	7,332	$464K	Add +5.0%
HD Home Depot Inc.	0.22%	1,138	$461K	Add +0.2%
MUB iShares National Muni Bond E	0.22%	4,226	$450K	Add +70.5%
VZ Verizon Communications Inc.	0.20%	9,738	$428K	Add +1.1%
O Realty Income Corp.	0.20%	7,009	$426K	Add +4.0%
ENB Enbridge Inc.	0.20%	8,429	$425K	Reduce -1.1%
BAC Bank of America Corp. filed as BANK AMERICA CORP	0.18%	7,308	$377K	Add +0.9%
FBTC Fidelity Wise Origin Bitcoin	0.18%	3,720	$371K	No change
MPWR Monolithic Power Systems Inc.	0.18%	402	$370K	No change
AXP American Express Co.	0.17%	1,093	$363K	Add +0.2%
SPHY SS SPDR P High Yield ETF	0.17%	15,126	$362K	Add +14.4%
BND Vanguard Total Bond Market	0.17%	4,867	$362K	Add +2.0%
DUK Duke Energy Corp.	0.17%	2,822	$349K	Add +0.5%
SO The Southern Co.	0.16%	3,615	$343K	Add +28.7%
CI The Cigna Group	0.16%	1,132	$326K	Reduce -22.1%
PLTR Palantir Technologies Inc. Class A	0.15%	1,702	$310K	No change
MELI MercadoLibre Inc.	0.15%	131	$306K	No change
MCD McDonald's Corp.	0.14%	965	$293K	Reduce -3.8%
BNDX Vanguard Total Intl Bond ETF	0.14%	5,852	$289K	Add +0.8%
D Dominion Energy Inc.	0.13%	4,495	$275K	Add +7.5%
WMT Walmart Inc.	0.13%	2,619	$270K	Add +0.1%
RTX RTX Corp.	0.12%	1,517	$254K	Add +6.3%
ISRG Intuitive Surgical Inc.	0.12%	553	$247K	Add +5.7%
BKNG Booking Holdings Inc.	0.12%	45	$243K	No change
IVW iShares S&P 500 Growth ETF	0.12%	1,997	$241K	Add +0.1%
NFLX Netflix Inc.	0.11%	199	$239K	Add +4.2%
CRWD CrowdStrike Holdings Inc. Class A	0.11%	485	$238K	Add +4.5%
GE General Electric filed as GE AEROSPACE	0.11%	781	$235K	Add +0.1%
WPC WP Carey Inc.	0.11%	3,420	$231K	New
PFE Pfizer Inc.	0.11%	8,923	$227K	Reduce -1.1%
GEV GE Vernova Inc.	0.11%	361	$222K	New
XEVTX Eaton Vance Tax-Adv DVD Inc.	0.11%	9,046	$221K	Reduce -3.1%
ORCL Oracle Corp.	0.10%	768	$216K	New
SCHX Schwab US Large-Cap ETF	0.10%	7,906	$208K	Reduce -12.8%
NEE Nextera Energy Inc.	0.10%	2,712	$205K	New
LOW Lowe's Cos Inc.	0.10%	807	$203K	New
XAWFX Alliancebernstein GL Hi Inc.	0.10%	17,735	$199K	Reduce -5.2%
RVT Royce Small-Cap Trust Inc.	0.08%	10,513	$170K	Add +1.8%

Portfolio Sells Q2 2025 → Q3 2025


GBIL Goldman Sachs Access Treasur	Reduce -6.4%	3.44%	−0.60
BRK.B Berkshire Hathaway Inc. Class B	Reduce -0.5%	2.20%	−0.15
MSFT Microsoft Corp.	Reduce -0.6%	1.94%	−0.12
OKE Oneok Inc.	Reduce -4.5%	0.38%	−0.11
VTEB Vanguard Tax-Exempt Bond ETF	Sold out	0.00%	−0.11
CI The Cigna Group	Reduce -22.1%	0.16%	−0.10
V Visa Inc. Class A	Reduce -3.1%	0.50%	−0.09
ADP Automatic Data Processing	Reduce -4.4%	0.35%	−0.07
VUG Vanguard Mrngstar GR ETF-Sui	Reduce -1.3%	2.41%	−0.05
AMLP Alerian MLP ETF	Reduce -2.5%	0.25%	−0.04
SCHV Schwab US Large-Cap Value	Reduce -3.1%	0.36%	−0.03
SCHX Schwab US Large-Cap ETF	Reduce -12.8%	0.10%	−0.02
MCD McDonald's Corp.	Reduce -3.8%	0.14%	−0.01
XAWFX Alliancebernstein GL Hi Inc.	Reduce -5.2%	0.10%	−0.01
XEVTX Eaton Vance Tax-Adv DVD Inc.	Reduce -3.1%	0.11%	−0.01
VBR Vngrd Mrngst SL-CP Val ETF-U	Reduce -0.3%	0.23%	−0.01
PFE Pfizer Inc.	Reduce -1.1%	0.11%	−0.01
SCHG Schwab US Large-Cap Growth	Reduce -0.2%	0.43%	−0.00
ENB Enbridge Inc.	Reduce -1.1%	0.20%	−0.00
GS Goldman Sachs Group Inc.	Reduce -1.8%	0.23%	+0.00
SOXX iShares Semiconductor ETF	Reduce -1.0%	0.56%	+0.01
JNJ Johnson & Johnson	Reduce -0.1%	0.54%	+0.05
NVDA Nvidia Corp.	Reduce -2.2%	7.17%	+0.34

Portfolio Buys Q2 2025 → Q3 2025


GOOG Alphabet Inc. Class C	Add +16.4%	1.71%	+0.53
AAPL Apple Inc.	Add +0.2%	3.75%	+0.43
DYNC Dynamix Corp.	New	0.37%	+0.37
GOOGL Alphabet Inc. Class A	Add +9.6%	0.66%	+0.18
IUSG iShares Core S&P U.S. Growth	Add +2.3%	10.24%	+0.17
AVEM Avantis Emerging Markets Eq	Add +12.8%	1.41%	+0.15
WPC WP Carey Inc.	New	0.11%	+0.11
GEV GE Vernova Inc.	New	0.11%	+0.11
ORCL Oracle Corp.	New	0.10%	+0.10
NEE Nextera Energy Inc.	New	0.10%	+0.10
SHYG iShares 0-5 YR HY Corp. Bond	Add +31.6%	0.58%	+0.10
LOW Lowe's Cos Inc.	New	0.10%	+0.10
ILCV iShares Morningstar Value Et	Add +4.8%	2.94%	+0.08
MUB iShares National Muni Bond E	Add +70.5%	0.22%	+0.08
VB Vanguard Most SM-Cap ETF-Usd	Add +16.2%	0.53%	+0.06
TSLA Tesla Inc.	Add +2.7%	0.24%	+0.06
ABBV Abbvie Inc.	Add +0.3%	0.44%	+0.05
AVGO Broadcom Inc.	Add +2.8%	0.47%	+0.05
ISCG iShares Morningstar Small-Ca	Add +2.9%	2.44%	+0.05
VWO Vanguard Ftse Emerging Marke	Add +9.9%	0.47%	+0.04
MO Altria Group Inc.	Add +5.6%	0.41%	+0.03
SO The Southern Co.	Add +28.7%	0.16%	+0.03
VBK Van Morst SML-Cap Gro-Usd Inc.	Add +6.8%	0.59%	+0.02
BSV Vanguard Short-Term Bond ETF	Add +20.3%	0.22%	+0.02
BX Blackstone Inc.	Add +3.0%	0.28%	+0.02
QQQ Invesco QQQ Trust Series 1	Add +1.9%	2.01%	+0.02
RTX RTX Corp.	Add +6.3%	0.12%	+0.01
SPHY SS SPDR P High Yield ETF	Add +14.4%	0.17%	+0.01
D Dominion Energy Inc.	Add +7.5%	0.13%	+0.01
GE General Electric	Add +0.1%	0.11%	+0.01
CVX Chevron Corp.	Add +2.0%	0.32%	+0.00
HD Home Depot Inc.	Add +0.2%	0.22%	+0.00
BAC Bank of America Corp.	Add +0.9%	0.18%	−0.00
IVW iShares S&P 500 Growth ETF	Add +0.1%	0.12%	−0.00
O Realty Income Corp.	Add +4.0%	0.20%	−0.00
RVT Royce Small-Cap Trust Inc.	Add +1.8%	0.08%	−0.00
SPY SS SPDR S&P 500 ETF Trust-US	Add +2.0%	1.40%	−0.00
WMT Walmart Inc.	Add +0.1%	0.13%	−0.01
JPM JPMorgan Chase & Co.	Add +0.8%	1.46%	−0.01
DUK Duke Energy Corp.	Add +0.5%	0.17%	−0.01
IDHQ Invesco S&P International DE	Add +6.0%	0.42%	−0.01
WMB Williams Cos Inc.	Add +5.0%	0.22%	−0.01
AXP American Express Co.	Add +0.2%	0.17%	−0.01
XOM Exxon Mobil Corp.	Add +1.9%	0.32%	−0.01
CRWD CrowdStrike Holdings Inc. Class A	Add +4.5%	0.11%	−0.01
BND Vanguard Total Bond Market	Add +2.0%	0.17%	−0.01
BNDX Vanguard Total Intl Bond ETF	Add +0.8%	0.14%	−0.01
VZ Verizon Communications Inc.	Add +1.1%	0.20%	−0.01
SCZ iShares MSCI Eafe Small-Cap	Add +3.5%	2.50%	−0.02
MA Mastercard Inc. Class A	Add +3.2%	0.35%	−0.02

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	106	$466.4M	AOA, IUSG, GSLC, NVDA, VOT
Q1 2026	96	$207.1M	IUSG, GSLC, NVDA, VOT, VEA
Q4 2025	108	$222.3M	IUSG, GSLC, NVDA, VOT, AAPL
Q3 2025	99	$208.8M	IUSG, GSLC, NVDA, VOT, AAPL
Q2 2025	94	$189.6M	GSLC, IUSG, NVDA, VOT, GBIL
Q1 2025	90	$159.9M	GSLC, IUSG, NVDA, VOT, AAPL
Q4 2024	85	$157.0M	GSLC, IUSG, NVDA, VOT, AAPL
Q3 2024	80	$149.9M	GSLC, IUSG, NVDA, VOT, AAPL
Q2 2024	78	$144.3M	GSLC, IUSG, NVDA, VOT, IVV
Q1 2024	79	$132.0M	GSLC, IUSG, NVDA, VOT, IVV