NorthStar Asset Management LLC

Q2 2026Q1 2026Q4 2025Q3 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 12, 2025), NorthStar Asset Management LLC reported 94 stock positions worth $189.6 million. Its top holding was Goldman Activebeta US LC ETF (GSLC) at 10.3% of the portfolio, followed by iShares Core S&P U.S. Growth (IUSG, 10.1%) and Nvidia (NVDA, 6.8%). Compared with Q1 2025, it opened 8 new positions, sold out of 4, added to 65 and reduced 19. The biggest buy was Avantis Emerging Markets Eq (AVEM, shares +843%) and the biggest sale Berkshire Hathaway Class B (BRK.B, shares −3%).

Most Recent 13F: Q2 2026
Location: BERKELEY HEIGHTS, NJ
CIK: 0002011587
Portfolio Value: $189.6M (Q2 2025)
SEC Filing: 0001085146-25-004841 ↗ filed Aug 12, 2025

Holdings Value

Holdings 94 stocks · $189.6M


GSLC Goldman Activebeta US LC ETF	10.28%	160,565	$19.5M	Add +2.9%
IUSG iShares Core S&P U.S. Growth	10.08%	127,084	$19.1M	Add +4.7%
NVDA Nvidia Corp.	6.83%	81,981	$13.0M	Reduce -3.4%
VOT Vngrd Mrngstr MC GRW ETF-Usd	5.85%	39,004	$11.1M	Add +8.5%
GBIL Goldman Sachs Access Treasur	4.05%	76,645	$7.7M	Add +43.4%
VEA Vanguard Ftse Developed ETF	3.41%	113,344	$6.5M	Add +4.4%
AAPL Apple Inc.	3.33%	30,735	$6.3M	Add +4.2%
ILCV iShares Morningstar Value Et	2.86%	64,957	$5.4M	Add +6.8%
SCZ iShares MSCI Eafe Small-Cap	2.52%	65,759	$4.8M	Add +2.8%
VUG Vanguard Mrngstar GR ETF-Sui	2.46%	10,641	$4.7M	Add +4.6%
ISCG iShares Morningstar Small-Ca	2.40%	91,296	$4.5M	Add +5.3%
BRK.B Berkshire Hathaway Inc. Class B	2.35%	9,174	$4.5M	Reduce -2.6%
IVV iShares Core S&P 500 ETF	2.33%	7,115	$4.4M	Reduce -11.2%
AMZN Amazon.com Inc.	2.18%	18,877	$4.1M	Add +3.0%
VTV Vanguard Mrngstr Val ETF-Aui	2.10%	22,536	$4.0M	Add +2.1%
MSFT Microsoft Corp.	2.07%	7,884	$3.9M	Add +5.5%
QQQ Invesco QQQ Trust Series 1	2.00%	6,869	$3.8M	Add +12.1%
COST Costco Wholesale Corp.	2.00%	3,822	$3.8M	Add +0.3%
META Meta Platforms Inc. Class A	1.74%	4,462	$3.3M	Add +9.8%
CEMB iShares JP Morgan Em Corpora	1.64%	68,310	$3.1M	Add +5.2%
JPM JPMorgan Chase & Co.	1.47%	9,614	$2.8M	Add +2.9%
SPY SS SPDR S&P 500 ETF Trust-US	1.40%	4,291	$2.7M	Add +17.6%
AVEM Avantis Emerging Markets Eq	1.26%	34,788	$2.4M	Add +843.3%
GOOG Alphabet Inc. Class C	1.18%	12,627	$2.2M	Add +7.5%
AOA iShares Core 80/20 Aggressiv	1.17%	2,194,158	$2.2M	Reduce -0.1%
LLY Eli Lilly & Co.	0.98%	2,383	$1.9M	Add +9.1%
PANW Palo Alto Networks Inc.	0.91%	8,455	$1.7M	Add +1.5%
CRM Salesforce Inc.	0.89%	6,207	$1.7M	Add +9.7%
MRSH Marsh & McLennan Cos	0.82%	7,078	$1.5M	Add +8.9%
PM Philip Morris International	0.68%	7,034	$1.3M	Add +4.5%
V Visa Inc. Class A	0.59%	3,152	$1.1M	Add +16.5%
VBK Van Morst SML-Cap Gro-Usd Inc.	0.57%	3,896	$1.1M	Add +13.8%
IEFA iShares Core MSCI Eafe ETF	0.56%	12,670	$1.1M	Add +7.6%
SOXX iShares Semiconductor ETF	0.55%	4,373	$1.0M	Reduce -3.7%
JNJ Johnson & Johnson	0.49%	6,125	$936K	Add +5.1%
OKE Oneok Inc.	0.49%	11,370	$928K	Reduce -0.2%
SHYG iShares 0-5 YR HY Corp. Bond	0.49%	21,386	$923K	Add +307.6%
GOOGL Alphabet Inc. Class A	0.48%	5,174	$912K	Add +17.1%
VB Vanguard Most SM-Cap ETF-Usd	0.47%	3,780	$896K	Add +8.6%
SCHG Schwab US Large-Cap Growth	0.43%	28,067	$820K	Add +0.1%
VWO Vanguard Ftse Emerging Marke	0.43%	16,526	$817K	Add +2.7%
IDHQ Invesco S&P International DE	0.43%	24,714	$815K	Add +3.4%
ADP Automatic Data Processing	0.42%	2,611	$805K	Reduce -0.5%
AVGO Broadcom Inc.	0.42%	2,916	$804K	Add +8.6%
SCHV Schwab US Large-Cap Value	0.39%	26,914	$745K	Add +0.8%
ABBV Abbvie Inc.	0.39%	3,940	$731K	Add +1.7%
MO Altria Group Inc.	0.38%	12,128	$711K	Add +6.3%
MA Mastercard Inc. Class A	0.37%	1,233	$693K	Add +14.3%
XOM Exxon Mobil Corp.	0.33%	5,800	$625K	Reduce -2.2%
PEG Public Service Enterprise GP	0.33%	7,355	$619K	Add +0.7%
CVX Chevron Corp.	0.32%	4,271	$612K	Add +0.3%
INTU Intuit Inc.	0.32%	774	$610K	Add +2.4%
AMLP Alerian MLP ETF	0.29%	11,253	$550K	Add +4.0%
IRM Iron Mountain Inc. filed as IRON MTN INC DEL	0.27%	5,015	$514K	No change
BX Blackstone Inc.	0.26%	3,331	$498K	Reduce -1.8%
CI The Cigna Group	0.25%	1,454	$481K	Reduce -17.2%
VBR Vngrd Mrngst SL-CP Val ETF-U	0.24%	2,316	$452K	Add +8.5%
CAT Caterpillar Inc.	0.24%	1,151	$447K	Add +18.5%
GS Goldman Sachs Group Inc.	0.23%	622	$440K	Reduce -6.9%
WMB Williams Cos Inc.	0.23%	6,983	$439K	Reduce -2.2%
VZ Verizon Communications Inc.	0.22%	9,628	$417K	Add +6.8%
HD Home Depot Inc.	0.22%	1,136	$416K	Add +3.4%
O Realty Income Corp.	0.20%	6,738	$388K	Add +10.9%
BSV Vanguard Short-Term Bond ETF	0.20%	4,921	$387K	Reduce -1.1%
ENB Enbridge Inc.	0.20%	8,527	$386K	Reduce -0.4%
BND Vanguard Total Bond Market	0.19%	4,773	$351K	Add +5.8%
FBTC Fidelity Wise Origin Bitcoin	0.18%	3,720	$350K	No change
AXP American Express Co.	0.18%	1,091	$348K	Add +2.3%
TSLA Tesla Inc.	0.18%	1,095	$348K	Add +8.7%
BAC Bank of America Corp. filed as BANK AMERICA CORP	0.18%	7,244	$343K	Add +5.9%
MELI MercadoLibre Inc.	0.18%	131	$342K	Add +1.6%
DUK Duke Energy Corp.	0.17%	2,808	$331K	Add +1.9%
SPHY SS SPDR P High Yield ETF	0.17%	13,226	$315K	Add +40.8%
MPWR Monolithic Power Systems Inc.	0.15%	402	$294K	Add +10.1%
MCD McDonald's Corp.	0.15%	1,003	$293K	Add +3.6%
BNDX Vanguard Total Intl Bond ETF	0.15%	5,808	$288K	Add +17.0%
ISRG Intuitive Surgical Inc.	0.15%	523	$284K	Add +16.2%
BKNG Booking Holdings Inc.	0.14%	45	$261K	Add +2.3%
MUB iShares National Muni Bond E	0.14%	2,479	$259K	New
SO The Southern Co.	0.14%	2,808	$258K	Add +2.2%
NFLX Netflix Inc.	0.13%	191	$256K	New
WMT Walmart Inc.	0.13%	2,615	$256K	Add +10.6%
D Dominion Energy Inc.	0.12%	4,183	$236K	Reduce -0.8%
CRWD CrowdStrike Holdings Inc. Class A	0.12%	464	$236K	New
PLTR Palantir Technologies Inc. Class A	0.12%	1,702	$232K	New
XEVTX Eaton Vance Tax-Adv DVD Inc.	0.12%	9,339	$225K	Reduce -0.7%
SCHX Schwab US Large-Cap ETF	0.12%	9,066	$222K	New
IVW iShares S&P 500 Growth ETF	0.12%	1,995	$220K	New
PFE Pfizer Inc.	0.12%	9,020	$219K	Reduce -3.5%
RTX RTX Corp.	0.11%	1,427	$208K	New
XAWFX Alliancebernstein GL Hi Inc.	0.11%	18,713	$206K	Reduce -12.2%
VTEB Vanguard Tax-Exempt Bond ETF	0.11%	4,182	$205K	Reduce -8.4%
GE General Electric filed as GE AEROSPACE	0.11%	780	$201K	New
RVT Royce Small-Cap Trust Inc.	0.08%	10,329	$155K	Add +2.0%

Portfolio Sells Q1 2025 → Q2 2025


BRK.B Berkshire Hathaway Inc. Class B	Reduce -2.6%	2.35%	−0.79
IVV iShares Core S&P 500 ETF	Reduce -11.2%	2.33%	−0.49
AOA iShares Core 80/20 Aggressiv	Reduce -0.1%	1.17%	−0.35
OKE Oneok Inc.	Reduce -0.2%	0.49%	−0.22
SPEM State Street SP PTF Em ETF	Sold out	0.00%	−0.18
UNH Unitedhealth Group Inc.	Sold out	0.00%	−0.16
LOW Lowe's Cos Inc.	Sold out	0.00%	−0.13
DPZ Domino's Pizza Inc.	Sold out	0.00%	−0.13
XOM Exxon Mobil Corp.	Reduce -2.2%	0.33%	−0.11
CI The Cigna Group	Reduce -17.2%	0.25%	−0.11
ADP Automatic Data Processing	Reduce -0.5%	0.42%	−0.08
BSV Vanguard Short-Term Bond ETF	Reduce -1.1%	0.20%	−0.04
WMB Williams Cos Inc.	Reduce -2.2%	0.23%	−0.04
XAWFX Alliancebernstein GL Hi Inc.	Reduce -12.2%	0.11%	−0.03
BX Blackstone Inc.	Reduce -1.8%	0.26%	−0.03
VTEB Vanguard Tax-Exempt Bond ETF	Reduce -8.4%	0.11%	−0.03
ENB Enbridge Inc.	Reduce -0.4%	0.20%	−0.03
PFE Pfizer Inc.	Reduce -3.5%	0.12%	−0.03
D Dominion Energy Inc.	Reduce -0.8%	0.12%	−0.02
XEVTX Eaton Vance Tax-Adv DVD Inc.	Reduce -0.7%	0.12%	−0.02
GS Goldman Sachs Group Inc.	Reduce -6.9%	0.23%	+0.00
SOXX iShares Semiconductor ETF	Reduce -3.7%	0.55%	+0.02
NVDA Nvidia Corp.	Reduce -3.4%	6.83%	+1.08

Portfolio Buys Q1 2025 → Q2 2025


AVEM Avantis Emerging Markets Eq	Add +843.3%	1.26%	+1.12
GBIL Goldman Sachs Access Treasur	Add +43.4%	4.05%	+0.70
IUSG iShares Core S&P U.S. Growth	Add +4.7%	10.08%	+0.43
VOT Vngrd Mrngstr MC GRW ETF-Usd	Add +8.5%	5.85%	+0.35
SHYG iShares 0-5 YR HY Corp. Bond	Add +307.6%	0.49%	+0.35
MSFT Microsoft Corp.	Add +5.5%	2.07%	+0.31
META Meta Platforms Inc. Class A	Add +9.8%	1.74%	+0.27
QQQ Invesco QQQ Trust Series 1	Add +12.1%	2.00%	+0.20
AVGO Broadcom Inc.	Add +8.6%	0.42%	+0.14
MUB iShares National Muni Bond E	New	0.14%	+0.14
NFLX Netflix Inc.	New	0.13%	+0.13
CRWD CrowdStrike Holdings Inc. Class A	New	0.12%	+0.12
PLTR Palantir Technologies Inc. Class A	New	0.12%	+0.12
SPY SS SPDR S&P 500 ETF Trust-US	Add +17.6%	1.40%	+0.12
SCHX Schwab US Large-Cap ETF	New	0.12%	+0.12
IVW iShares S&P 500 Growth ETF	New	0.12%	+0.12
RTX RTX Corp.	New	0.11%	+0.11
GE General Electric	New	0.11%	+0.11
VUG Vanguard Mrngstar GR ETF-Sui	Add +4.6%	2.46%	+0.10
GOOGL Alphabet Inc. Class A	Add +17.1%	0.48%	+0.05
JPM JPMorgan Chase & Co.	Add +2.9%	1.47%	+0.04
CAT Caterpillar Inc.	Add +18.5%	0.24%	+0.04
GOOG Alphabet Inc. Class C	Add +7.5%	1.18%	+0.03
INTU Intuit Inc.	Add +2.4%	0.32%	+0.03
VBK Van Morst SML-Cap Gro-Usd Inc.	Add +13.8%	0.57%	+0.03
SPHY SS SPDR P High Yield ETF	Add +40.8%	0.17%	+0.03
PANW Palo Alto Networks Inc.	Add +1.5%	0.91%	+0.02
MELI MercadoLibre Inc.	Add +1.6%	0.18%	+0.02
MPWR Monolithic Power Systems Inc.	Add +10.1%	0.15%	+0.02
TSLA Tesla Inc.	Add +8.7%	0.18%	+0.02
BKNG Booking Holdings Inc.	Add +2.3%	0.14%	+0.01
ISRG Intuitive Surgical Inc.	Add +16.2%	0.15%	+0.01
PM Philip Morris International	Add +4.5%	0.68%	+0.01
WMT Walmart Inc.	Add +10.6%	0.13%	+0.01
AXP American Express Co.	Add +2.3%	0.18%	+0.00
AMZN Amazon.com Inc.	Add +3.0%	2.18%	+0.00
BAC Bank of America Corp.	Add +5.9%	0.18%	+0.00
IEFA iShares Core MSCI Eafe ETF	Add +7.6%	0.56%	+0.00
BNDX Vanguard Total Intl Bond ETF	Add +17.0%	0.15%	+0.00
V Visa Inc. Class A	Add +16.5%	0.59%	−0.00
MA Mastercard Inc. Class A	Add +14.3%	0.37%	−0.00
SCHG Schwab US Large-Cap Growth	Add +0.1%	0.43%	−0.01
RVT Royce Small-Cap Trust Inc.	Add +2.0%	0.08%	−0.01
VBR Vngrd Mrngst SL-CP Val ETF-U	Add +8.5%	0.24%	−0.01
VB Vanguard Most SM-Cap ETF-Usd	Add +8.6%	0.47%	−0.01
O Realty Income Corp.	Add +10.9%	0.20%	−0.02
IDHQ Invesco S&P International DE	Add +3.4%	0.43%	−0.02
SCZ iShares MSCI Eafe Small-Cap	Add +2.8%	2.52%	−0.02
BND Vanguard Total Bond Market	Add +5.8%	0.19%	−0.02
SO The Southern Co.	Add +2.2%	0.14%	−0.02

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	106	$466.4M	AOA, IUSG, GSLC, NVDA, VOT
Q1 2026	96	$207.1M	IUSG, GSLC, NVDA, VOT, VEA
Q4 2025	108	$222.3M	IUSG, GSLC, NVDA, VOT, AAPL
Q3 2025	99	$208.8M	IUSG, GSLC, NVDA, VOT, AAPL
Q2 2025	94	$189.6M	GSLC, IUSG, NVDA, VOT, GBIL
Q1 2025	90	$159.9M	GSLC, IUSG, NVDA, VOT, AAPL
Q4 2024	85	$157.0M	GSLC, IUSG, NVDA, VOT, AAPL
Q3 2024	80	$149.9M	GSLC, IUSG, NVDA, VOT, AAPL
Q2 2024	78	$144.3M	GSLC, IUSG, NVDA, VOT, IVV
Q1 2024	79	$132.0M	GSLC, IUSG, NVDA, VOT, IVV