NorthStar Asset Management LLC

In its 13F for Q1 2026 (holdings as of March 31, 2026, filed May 8, 2026), NorthStar Asset Management LLC reported 96 stock positions worth $207.1 million. Its top holding was iShares Core S&P U.S. Growth (IUSG) at 11.3% of the portfolio, followed by Goldman Activebeta US LC ETF (GSLC, 10.5%) and Nvidia (NVDA, 6.4%). Compared with Q4 2025, it opened 1 new position, sold out of 13, added to 32 and reduced 59. The biggest buy was iShares Core S&P U.S. Growth (IUSG, shares +10%) and the biggest sale Salesforce (CRM, shares −49%).

Most Recent 13F
Q2 2026
Location
BERKELEY HEIGHTS, NJ
CIK
0002011587
Portfolio Value
$207.1M (Q1 2026)
SEC Filing
0002011587-26-000002 ↗ filed May 8, 2026

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $132.0M Q1 2024 Q2 2024: $144.3M Q2 2024 Q3 2024: $149.9M Q3 2024 Q4 2024: $157.0M Q4 2024 Q1 2025: $159.9M Q1 2025 Q2 2025: $189.6M Q2 2025 Q3 2025: $208.8M Q3 2025 Q4 2025: $222.3M Q4 2025 Q1 2026: $207.1M $207.1M Q1 2026 Q2 2026: $466.4M Q2 2026

Holdings 96 stocks · $207.1M

IUSG iShares Core S&P U.S. Growth 11.26% 150,312 $23.3M Add +10.1%
GSLC Goldman Activebeta US LC ETF 10.48% 173,463 $21.7M Add +2.4%
NVDA Nvidia Corp. 6.41% 76,112 $13.3M Reduce -3.5%
VOT Vngrd Mrngstr MC GRW ETF-Usd 5.49% 44,134 $11.4M Add +4.0%
VEA Vanguard Ftse Developed ETF 3.77% 121,840 $7.8M Add +1.4%
GBIL Goldman Sachs Access Treasur 3.60% 74,350 $7.4M Add +5.2%
AAPL Apple Inc. 3.59% 29,289 $7.4M Reduce -5.3%
ILCV iShares Morningstar Value Et 3.29% 73,224 $6.8M Add +4.2%
SCZ iShares MSCI Eafe Small-Cap 2.92% 77,083 $6.0M Add +6.0%
ISCG iShares Morningstar Small-Ca 2.76% 104,431 $5.7M Add +4.4%
IVV iShares Core S&P 500 ETF 2.29% 7,251 $4.7M Reduce -1.0%
VUG Vanguard Mrngstar GR ETF-Sui 2.20% 10,443 $4.6M Add +0.8%
VTV Vanguard Mrngstr Val ETF-Aui 2.19% 23,102 $4.5M Add +0.3%
AVEM Avantis Emerging Markets Eq 1.98% 50,826 $4.1M Add +9.1%
BRK.B Berkshire Hathaway Inc. Class B 1.95% 8,447 $4.0M Reduce -7.8%
QQQ Invesco QQQ Trust Series 1 1.88% 6,732 $3.9M Reduce -4.5%
COST Costco Wholesale Corp. 1.80% 3,739 $3.7M Reduce -2.9%
CEMB iShares JP Morgan Em Corpora 1.77% 80,764 $3.7M Add +7.0%
GOOG Alphabet Inc. Class C 1.66% 12,000 $3.4M Reduce -18.8%
AMZN Amazon.com Inc. 1.63% 16,203 $3.4M Reduce -16.2%
SPY SS SPDR S&P 500 ETF Trust-US 1.40% 4,465 $2.9M Reduce -2.1%
MSFT Microsoft Corp. 1.39% 7,792 $2.9M Reduce -1.3%
JPM JPMorgan Chase & Co. 1.33% 9,351 $2.8M Reduce -4.6%
LLY Eli Lilly & Co. 1.09% 2,446 $2.2M Reduce -4.5%
AOA iShares Core 80/20 Aggressiv 1.07% 2,194,160 $2.2M Reduce 0.0%
META Meta Platforms Inc. Class A 1.07% 3,868 $2.2M Reduce -17.5%
GOOGL Alphabet Inc. Class A 0.82% 5,894 $1.7M Add +0.5%
JNJ Johnson & Johnson 0.68% 5,742 $1.4M Reduce -7.5%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.65% 4,433 $1.3M Add +1.5%
PM Philip Morris International 0.64% 8,039 $1.3M Reduce -0.2%
PANW Palo Alto Networks Inc. 0.61% 7,941 $1.3M Reduce -11.6%
IDHQ Invesco S&P International DE 0.60% 35,106 $1.2M Add +9.1%
VB Vanguard Most SM-Cap ETF-Usd 0.59% 4,691 $1.2M Add +0.9%
IEFA iShares Core MSCI Eafe ETF 0.56% 12,890 $1.2M Reduce -1.9%
SOXX iShares Semiconductor ETF 0.56% 3,549 $1.2M Reduce -17.1%
SHYG iShares 0-5 YR HY Corp. Bond 0.55% 26,756 $1.1M Reduce -0.8%
AKRE Akre Focus ETF filed as PROFESIONALLY MANAGED PORTFO 0.52% 20,262 $1.1M Reduce -37.1%
XOM Exxon Mobil Corp. 0.50% 6,074 $1.0M Reduce -0.0%
VWO Vanguard Ftse Emerging Marke 0.48% 18,494 $1000K Reduce -0.6%
AVGO Broadcom Inc. 0.47% 3,121 $966K Add +0.7%
OKE Oneok Inc. 0.44% 10,113 $914K Reduce -4.4%
V Visa Inc. Class A 0.44% 3,014 $911K Reduce -4.0%
CVX Chevron Corp. 0.43% 4,300 $890K Add +0.1%
MO Altria Group Inc. 0.42% 13,281 $876K Add +2.6%
SCHG Schwab US Large-Cap Growth 0.39% 27,650 $805K Reduce -1.0%
SCHV Schwab US Large-Cap Value 0.39% 26,320 $803K Add +0.4%
CAT Caterpillar Inc. 0.39% 1,133 $803K Reduce -0.8%
ABBV Abbvie Inc. 0.34% 3,273 $712K Reduce -17.3%
MA Mastercard Inc. Class A 0.30% 1,233 $616K Reduce -5.7%
PEG Public Service Enterprise GP 0.29% 7,334 $594K Add +0.4%
CRM Salesforce Inc. 0.27% 3,027 $565K Reduce -48.8%
AMLP Alerian MLP ETF 0.26% 10,107 $532K Reduce -7.9%
WMB Williams Cos Inc. 0.25% 7,181 $523K Reduce -0.5%
IRM Iron Mountain Inc. filed as IRON MTN INC DEL 0.25% 5,015 $512K No change
VBR Vngrd Mrngst SL-CP Val ETF-U 0.25% 2,341 $509K Reduce -0.2%
MRSH Marsh & McLennan Cos 0.24% 2,900 $503K Reduce -59.3%
VZ Verizon Communications Inc. 0.23% 9,625 $483K Reduce -1.1%
BSV Vanguard Short-Term Bond ETF 0.23% 6,024 $472K Reduce -0.1%
ADP Automatic Data Processing 0.22% 2,231 $453K Reduce -10.6%
MU Micron Technology Inc. 0.22% 1,333 $450K Add +13.6%
ENB Enbridge Inc. 0.21% 8,208 $444K Reduce -1.1%
GS Goldman Sachs Group Inc. 0.21% 509 $430K Reduce -16.7%
BND Vanguard Total Bond Market 0.21% 5,792 $427K Reduce -0.8%
MUB iShares National Muni Bond E 0.20% 3,946 $419K Reduce -7.0%
TSLA Tesla Inc. 0.20% 1,106 $411K No change
O Realty Income Corp. 0.20% 6,694 $410K Reduce -4.5%
BX Blackstone Inc. 0.20% 3,512 $404K Add +2.2%
AMD Advanced Micro Devices 0.19% 1,980 $403K Reduce -4.8%
DUK Duke Energy Corp. 0.19% 2,998 $393K Add +0.5%
SPHY SS SPDR P High Yield ETF 0.19% 16,594 $387K Reduce -8.1%
MPWR Monolithic Power Systems Inc. 0.17% 322 $352K Reduce -19.9%
AXP American Express Co. 0.16% 1,096 $331K Add +0.2%
SO The Southern Co. 0.16% 3,357 $324K Reduce -14.0%
INTU Intuit Inc. 0.16% 747 $323K Reduce -3.6%
IAGG iShares Intl Aggregate Bond 0.15% 6,043 $302K Add +14.2%
MCD McDonald's Corp. 0.14% 957 $297K Reduce -29.7%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.14% 6,076 $296K Reduce -16.7%
WMT Walmart Inc. 0.14% 2,333 $290K Reduce -35.2%
BNDX Vanguard Total Intl Bond ETF 0.14% 6,022 $289K Reduce -2.0%
HD Home Depot Inc. 0.14% 865 $285K Reduce -23.1%
MELI MercadoLibre Inc. 0.13% 161 $278K Add +23.9%
RTX RTX Corp. 0.13% 1,396 $269K Reduce -13.8%
BA The Boeing Co. 0.12% 1,294 $258K Add +13.6%
NEE Nextera Energy Inc. 0.12% 2,670 $248K Reduce -1.9%
WPC WP Carey Inc. 0.12% 3,638 $247K Add +6.1%
PFE Pfizer Inc. 0.11% 8,316 $234K Reduce -3.2%
MAR Marriott International Class A 0.11% 712 $233K Reduce -0.4%
GEV GE Vernova Inc. 0.11% 264 $230K Reduce -27.5%
XEVTX Eaton Vance Tax-Adv DVD Inc. 0.11% 9,342 $229K Add +4.3%
GE General Electric filed as GE AEROSPACE 0.11% 793 $225K No change
IVW iShares S&P 500 Growth ETF 0.11% 1,981 $224K Reduce -0.9%
FBTC Fidelity Wise Origin Bitcoin 0.11% 3,720 $220K No change
UPS United Parcel Service Class B 0.10% 2,173 $214K New
SCHX Schwab US Large-Cap ETF 0.10% 7,862 $202K Reduce -1.2%
RVT Royce Small-Cap Trust Inc. 0.09% 11,068 $184K Add +1.9%
XAWFX Alliancebernstein GL Hi Inc. 0.09% 17,380 $177K Add +1.0%

Portfolio Sells Q4 2025 → Q1 2026

CRM Salesforce Inc. Reduce -48.8% 0.27% −0.43
AKRE Akre Focus ETF Reduce -37.1% 0.52% −0.43
GOOG Alphabet Inc. Class C Reduce -18.8% 1.66% −0.42
AMZN Amazon.com Inc. Reduce -16.2% 1.63% −0.38
MRSH Marsh & McLennan Cos Reduce -59.3% 0.24% −0.35
DYNC Dynamix Corp. Sold out 0.00% −0.34
MSFT Microsoft Corp. Reduce -1.3% 1.39% −0.32
META Meta Platforms Inc. Class A Reduce -17.5% 1.07% −0.32
WTRG Essential Utilities Inc. Sold out 0.00% −0.30
NVDA Nvidia Corp. Reduce -3.5% 6.41% −0.21
AAPL Apple Inc. Reduce -5.3% 3.59% −0.19
LLY Eli Lilly & Co. Reduce -4.5% 1.09% −0.15
ISRG Intuitive Surgical Inc. Sold out 0.00% −0.14
PLTR Palantir Technologies Inc. Class A Sold out 0.00% −0.14
PANW Palo Alto Networks Inc. Reduce -11.6% 0.61% −0.13
D Dominion Energy Inc. Sold out 0.00% −0.12
BRK.B Berkshire Hathaway Inc. Class B Reduce -7.8% 1.95% −0.12
BKNG Booking Holdings Inc. Sold out 0.00% −0.11
CI The Cigna Group Sold out 0.00% −0.11
NVS Novartis AG-Sponsored ADR Sold out 0.00% −0.11
VOO Vanguard S&P 500 ETF Sold out 0.00% −0.11
CRWD CrowdStrike Holdings Inc. Class A Sold out 0.00% −0.10
AEP American Electric Power Sold out 0.00% −0.10
JPM JPMorgan Chase & Co. Reduce -4.6% 1.33% −0.09
MS Morgan Stanley Sold out 0.00% −0.09
XLF SS Financial Select Sector Sold out 0.00% −0.09
INTU Intuit Inc. Reduce -3.6% 0.16% −0.07
QQQ Invesco QQQ Trust Series 1 Reduce -4.5% 1.88% −0.07
ADP Automatic Data Processing Reduce -10.6% 0.22% −0.07
ABBV Abbvie Inc. Reduce -17.3% 0.34% −0.06
V Visa Inc. Class A Reduce -4.0% 0.44% −0.06
MCD McDonald's Corp. Reduce -29.7% 0.14% −0.04
WMT Walmart Inc. Reduce -35.2% 0.14% −0.04
MA Mastercard Inc. Class A Reduce -5.7% 0.30% −0.04
BAC Bank of America Corp. Reduce -16.7% 0.14% −0.04
HD Home Depot Inc. Reduce -23.1% 0.14% −0.04
GS Goldman Sachs Group Inc. Reduce -16.7% 0.21% −0.03
SCHG Schwab US Large-Cap Growth Reduce -1.0% 0.39% −0.02
SOXX iShares Semiconductor ETF Reduce -17.1% 0.56% −0.02
AMD Advanced Micro Devices Reduce -4.8% 0.19% −0.01
SPHY SS SPDR P High Yield ETF Reduce -8.1% 0.19% −0.01
RTX RTX Corp. Reduce -13.8% 0.13% −0.00
IVW iShares S&P 500 Growth ETF Reduce -0.9% 0.11% −0.00
MUB iShares National Muni Bond E Reduce -7.0% 0.20% −0.00
SCHX Schwab US Large-Cap ETF Reduce -1.2% 0.10% +0.00
SPY SS SPDR S&P 500 ETF Trust-US Reduce -2.1% 1.40% +0.00
SO The Southern Co. Reduce -14.0% 0.16% +0.00
GEV GE Vernova Inc. Reduce -27.5% 0.11% +0.00
MPWR Monolithic Power Systems Inc. Reduce -19.9% 0.17% +0.01
BNDX Vanguard Total Intl Bond ETF Reduce -2.0% 0.14% +0.01

Portfolio Buys Q4 2025 → Q1 2026

IUSG iShares Core S&P U.S. Growth Add +10.1% 11.26% +0.94
GBIL Goldman Sachs Access Treasur Add +5.2% 3.60% +0.42
VEA Vanguard Ftse Developed ETF Add +1.4% 3.77% +0.39
GSLC Goldman Activebeta US LC ETF Add +2.4% 10.48% +0.39
SCZ iShares MSCI Eafe Small-Cap Add +6.0% 2.92% +0.38
AVEM Avantis Emerging Markets Eq Add +9.1% 1.98% +0.36
ILCV iShares Morningstar Value Et Add +4.2% 3.29% +0.31
ISCG iShares Morningstar Small-Ca Add +4.4% 2.76% +0.27
VTV Vanguard Mrngstr Val ETF-Aui Add +0.3% 2.19% +0.21
CEMB iShares JP Morgan Em Corpora Add +7.0% 1.77% +0.21
VOT Vngrd Mrngstr MC GRW ETF-Usd Add +4.0% 5.49% +0.15
CVX Chevron Corp. Add +0.1% 0.43% +0.14
UPS United Parcel Service Class B New 0.10% +0.10
IDHQ Invesco S&P International DE Add +9.1% 0.60% +0.09
MO Altria Group Inc. Add +2.6% 0.42% +0.09
MU Micron Technology Inc. Add +13.6% 0.22% +0.07
VB Vanguard Most SM-Cap ETF-Usd Add +0.9% 0.59% +0.05
VBK Van Morst SML-Cap Gro-Usd Inc. Add +1.5% 0.65% +0.05
SCHV Schwab US Large-Cap Value Add +0.4% 0.39% +0.04
DUK Duke Energy Corp. Add +0.5% 0.19% +0.03
IAGG iShares Intl Aggregate Bond Add +14.2% 0.15% +0.03
PEG Public Service Enterprise GP Add +0.4% 0.29% +0.02
WPC WP Carey Inc. Add +6.1% 0.12% +0.02
MELI MercadoLibre Inc. Add +23.9% 0.13% +0.02
BA The Boeing Co. Add +13.6% 0.12% +0.01
RVT Royce Small-Cap Trust Inc. Add +1.9% 0.09% +0.01
XEVTX Eaton Vance Tax-Adv DVD Inc. Add +4.3% 0.11% +0.01
XAWFX Alliancebernstein GL Hi Inc. Add +1.0% 0.09% +0.00
GOOGL Alphabet Inc. Class A Add +0.5% 0.82% −0.01
AVGO Broadcom Inc. Add +0.7% 0.47% −0.02
AXP American Express Co. Add +0.2% 0.16% −0.02
BX Blackstone Inc. Add +2.2% 0.20% −0.04
VUG Vanguard Mrngstar GR ETF-Sui Add +0.8% 2.20% −0.07

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 106$466.4MAOA, IUSG, GSLC, NVDA, VOT
Q1 2026 96$207.1MIUSG, GSLC, NVDA, VOT, VEA
Q4 2025 108$222.3MIUSG, GSLC, NVDA, VOT, AAPL
Q3 2025 99$208.8MIUSG, GSLC, NVDA, VOT, AAPL
Q2 2025 94$189.6MGSLC, IUSG, NVDA, VOT, GBIL
Q1 2025 90$159.9MGSLC, IUSG, NVDA, VOT, AAPL
Q4 2024 85$157.0MGSLC, IUSG, NVDA, VOT, AAPL
Q3 2024 80$149.9MGSLC, IUSG, NVDA, VOT, AAPL
Q2 2024 78$144.3MGSLC, IUSG, NVDA, VOT, IVV
Q1 2024 79$132.0MGSLC, IUSG, NVDA, VOT, IVV