NorthStar Asset Management LLC

Q2 2026Q1 2026Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed February 10, 2026), NorthStar Asset Management LLC reported 108 stock positions worth $222.3 million. Its top holding was iShares Core S&P U.S. Growth (IUSG) at 10.3% of the portfolio, followed by Goldman Activebeta US LC ETF (GSLC, 10.1%) and Nvidia (NVDA, 6.6%). Compared with Q3 2025, it opened 12 new positions, sold out of 3, added to 59 and reduced 29. The biggest buy was a new position in Akre Focus ETF (AKRE) and the biggest sale Nvidia (NVDA, shares −2%).

Most Recent 13F: Q2 2026
Location: BERKELEY HEIGHTS, NJ
CIK: 0002011587
Portfolio Value: $222.3M (Q4 2025)
SEC Filing: 0002011587-26-000001 ↗ filed Feb 10, 2026

Holdings Value

Holdings 108 stocks · $222.3M


IUSG iShares Core S&P U.S. Growth	10.32%	136,575	$22.9M	Add +5.0%
GSLC Goldman Activebeta US LC ETF	10.09%	169,467	$22.4M	Add +3.4%
NVDA Nvidia Corp.	6.62%	78,859	$14.7M	Reduce -1.7%
VOT Vngrd Mrngstr MC GRW ETF-Usd	5.33%	42,450	$11.8M	Add +4.9%
AAPL Apple Inc.	3.78%	30,937	$8.4M	Add +0.5%
VEA Vanguard Ftse Developed ETF	3.38%	120,176	$7.5M	Add +4.1%
GBIL Goldman Sachs Access Treasur	3.18%	70,648	$7.1M	Reduce -1.5%
ILCV iShares Morningstar Value Et	2.98%	70,304	$6.6M	Add +3.3%
SCZ iShares MSCI Eafe Small-Cap	2.54%	72,720	$5.6M	Add +6.8%
ISCG iShares Morningstar Small-Ca	2.50%	100,071	$5.5M	Add +6.5%
VUG Vanguard Mrngstar GR ETF-Sui	2.27%	10,362	$5.1M	Reduce -1.4%
IVV iShares Core S&P 500 ETF	2.26%	7,325	$5.0M	Add +2.2%
GOOG Alphabet Inc. Class C	2.09%	14,784	$4.6M	Add +0.6%
BRK.B Berkshire Hathaway Inc. Class B	2.07%	9,165	$4.6M	Add +0.4%
AMZN Amazon.com Inc.	2.01%	19,341	$4.5M	Reduce -0.9%
VTV Vanguard Mrngstr Val ETF-Aui	1.98%	23,032	$4.4M	Add +1.2%
QQQ Invesco QQQ Trust Series 1	1.95%	7,052	$4.3M	Add +0.7%
MSFT Microsoft Corp.	1.72%	7,894	$3.8M	Add +0.7%
AVEM Avantis Emerging Markets Eq	1.61%	46,582	$3.6M	Add +18.8%
CEMB iShares JP Morgan Em Corpora	1.56%	75,495	$3.5M	Add +6.4%
COST Costco Wholesale Corp.	1.49%	3,850	$3.3M	Reduce -0.1%
JPM JPMorgan Chase & Co.	1.42%	9,798	$3.2M	Add +1.1%
SPY SS SPDR S&P 500 ETF Trust-US	1.40%	4,561	$3.1M	Add +4.2%
META Meta Platforms Inc. Class A	1.39%	4,687	$3.1M	Add +2.3%
LLY Eli Lilly & Co.	1.24%	2,561	$2.8M	Add +3.4%
AOA iShares Core 80/20 Aggressiv	1.00%	2,194,162	$2.2M	Add +0.0%
AKRE Akre Focus ETF filed as PROFESIONALLY MANAGED PORTFO	0.95%	32,191	$2.1M	New
GOOGL Alphabet Inc. Class A	0.83%	5,865	$1.8M	Add +3.4%
PANW Palo Alto Networks Inc.	0.74%	8,980	$1.7M	Add +1.7%
CRM Salesforce Inc.	0.70%	5,915	$1.6M	Reduce -6.0%
MRSH Marsh & McLennan Cos	0.60%	7,131	$1.3M	Reduce -2.3%
VBK Van Morst SML-Cap Gro-Usd Inc.	0.59%	4,367	$1.3M	Add +5.0%
PM Philip Morris International	0.58%	8,058	$1.3M	Reduce -0.1%
SOXX iShares Semiconductor ETF	0.58%	4,283	$1.3M	Reduce -1.1%
JNJ Johnson & Johnson	0.58%	6,206	$1.3M	Add +1.4%
VB Vanguard Most SM-Cap ETF-Usd	0.54%	4,651	$1.2M	Add +5.9%
IEFA iShares Core MSCI Eafe ETF	0.53%	13,138	$1.2M	Add +3.7%
SHYG iShares 0-5 YR HY Corp. Bond	0.52%	26,986	$1.2M	Reduce -4.1%
IDHQ Invesco S&P International DE	0.51%	32,167	$1.1M	Add +22.8%
V Visa Inc. Class A	0.49%	3,138	$1.1M	Add +2.7%
AVGO Broadcom Inc.	0.48%	3,099	$1.1M	Add +3.4%
VWO Vanguard Ftse Emerging Marke	0.45%	18,610	$1.0M	Add +2.4%
SCHG Schwab US Large-Cap Growth	0.41%	27,939	$911K	Reduce -0.3%
ABBV Abbvie Inc.	0.41%	3,959	$905K	Add +0.2%
OKE Oneok Inc.	0.35%	10,578	$778K	Reduce -2.5%
SCHV Schwab US Large-Cap Value	0.35%	26,210	$776K	Add +0.5%
DYNC Dynamix Corp.	0.34%	73,853	$760K	Add +0.3%
MA Mastercard Inc. Class A	0.34%	1,308	$747K	Add +2.8%
MO Altria Group Inc.	0.34%	12,942	$746K	Add +1.1%
XOM Exxon Mobil Corp.	0.33%	6,076	$731K	Add +2.8%
WTRG Essential Utilities Inc.	0.30%	17,117	$657K	New
CVX Chevron Corp.	0.29%	4,296	$655K	Reduce -1.4%
CAT Caterpillar Inc.	0.29%	1,142	$654K	Reduce -0.8%
ADP Automatic Data Processing	0.29%	2,496	$642K	No change
PEG Public Service Enterprise GP	0.26%	7,304	$586K	Reduce -1.1%
GS Goldman Sachs Group Inc.	0.24%	611	$537K	No change
BX Blackstone Inc.	0.24%	3,437	$530K	Add +0.2%
AMLP Alerian MLP ETF	0.23%	10,970	$516K	Reduce -0.1%
INTU Intuit Inc.	0.23%	775	$513K	Add +0.1%
TSLA Tesla Inc.	0.22%	1,106	$497K	Reduce -1.7%
VBR Vngrd Mrngst SL-CP Val ETF-U	0.22%	2,345	$497K	Add +1.5%
BSV Vanguard Short-Term Bond ETF	0.21%	6,027	$475K	Add +1.8%
MUB iShares National Muni Bond E	0.20%	4,245	$455K	Add +0.5%
AMD Advanced Micro Devices	0.20%	2,080	$445K	New
WMB Williams Cos Inc.	0.20%	7,214	$434K	Reduce -1.6%
BND Vanguard Total Bond Market	0.19%	5,837	$432K	Add +19.9%
SPHY SS SPDR P High Yield ETF	0.19%	18,058	$427K	Add +19.4%
MCD McDonald's Corp.	0.19%	1,362	$416K	Add +41.1%
IRM Iron Mountain Inc. filed as IRON MTN INC DEL	0.19%	5,015	$416K	No change
AXP American Express Co.	0.18%	1,094	$405K	Add +0.1%
BAC Bank of America Corp. filed as BANK AMERICA CORP	0.18%	7,296	$401K	Reduce -0.2%
WMT Walmart Inc.	0.18%	3,599	$401K	Add +37.4%
ENB Enbridge Inc.	0.18%	8,301	$397K	Reduce -1.5%
VZ Verizon Communications Inc.	0.18%	9,730	$396K	Reduce -0.1%
O Realty Income Corp.	0.18%	7,009	$395K	No change
HD Home Depot Inc.	0.17%	1,125	$387K	Reduce -1.1%
MPWR Monolithic Power Systems Inc.	0.16%	402	$364K	No change
DUK Duke Energy Corp.	0.16%	2,982	$349K	Add +5.7%
SO The Southern Co.	0.15%	3,904	$340K	Add +8.0%
MU Micron Technology Inc.	0.15%	1,173	$335K	New
ISRG Intuitive Surgical Inc.	0.14%	553	$313K	No change
PLTR Palantir Technologies Inc. Class A	0.14%	1,747	$311K	Add +2.6%
RTX RTX Corp.	0.13%	1,620	$297K	Add +6.8%
BNDX Vanguard Total Intl Bond ETF	0.13%	6,143	$297K	Add +5.0%
FBTC Fidelity Wise Origin Bitcoin	0.13%	3,720	$284K	No change
IAGG iShares Intl Aggregate Bond	0.12%	5,292	$265K	New
D Dominion Energy Inc.	0.12%	4,486	$263K	Reduce -0.2%
MELI MercadoLibre Inc.	0.12%	130	$262K	Reduce -0.8%
BA The Boeing Co.	0.11%	1,139	$247K	New
IVW iShares S&P 500 Growth ETF	0.11%	1,999	$246K	Add +0.1%
GE General Electric filed as GE AEROSPACE	0.11%	793	$244K	Add +1.5%
BKNG Booking Holdings Inc.	0.11%	45	$242K	No change
GEV GE Vernova Inc.	0.11%	364	$238K	Add +0.8%
CI The Cigna Group	0.11%	864	$238K	Reduce -23.7%
NVS Novartis AG-Sponsored ADR	0.11%	1,719	$237K	New
VOO Vanguard S&P 500 ETF	0.11%	375	$235K	New
XEVTX Eaton Vance Tax-Adv DVD Inc.	0.10%	8,957	$226K	Reduce -1.0%
MAR Marriott International Class A	0.10%	715	$222K	New
WPC WP Carey Inc.	0.10%	3,430	$221K	Add +0.3%
NEE Nextera Energy Inc.	0.10%	2,723	$219K	Add +0.4%
CRWD CrowdStrike Holdings Inc. Class A	0.10%	464	$218K	Reduce -4.3%
SCHX Schwab US Large-Cap ETF	0.10%	7,957	$214K	Add +0.7%
PFE Pfizer Inc.	0.10%	8,593	$214K	Reduce -3.7%
AEP American Electric Power	0.10%	1,855	$214K	New
MS Morgan Stanley	0.09%	1,140	$202K	New
XLF SS Financial Select Sector	0.09%	3,662	$201K	New
XAWFX Alliancebernstein GL Hi Inc.	0.08%	17,206	$184K	Reduce -3.0%
RVT Royce Small-Cap Trust Inc.	0.08%	10,867	$175K	Add +3.4%

Portfolio Sells Q3 2025 → Q4 2025


NVDA Nvidia Corp.	Reduce -1.7%	6.62%	−0.55
GBIL Goldman Sachs Access Treasur	Reduce -1.5%	3.18%	−0.27
COST Costco Wholesale Corp.	Reduce -0.1%	1.49%	−0.21
VUG Vanguard Mrngstar GR ETF-Sui	Reduce -1.4%	2.27%	−0.14
NFLX Netflix Inc.	Sold out	0.00%	−0.11
MRSH Marsh & McLennan Cos	Reduce -2.3%	0.60%	−0.11
ORCL Oracle Corp.	Sold out	0.00%	−0.10
LOW Lowe's Cos Inc.	Sold out	0.00%	−0.10
SHYG iShares 0-5 YR HY Corp. Bond	Reduce -4.1%	0.52%	−0.06
CI The Cigna Group	Reduce -23.7%	0.11%	−0.05
HD Home Depot Inc.	Reduce -1.1%	0.17%	−0.05
PM Philip Morris International	Reduce -0.1%	0.58%	−0.05
AMZN Amazon.com Inc.	Reduce -0.9%	2.01%	−0.04
PEG Public Service Enterprise GP	Reduce -1.1%	0.26%	−0.03
OKE Oneok Inc.	Reduce -2.5%	0.35%	−0.03
CVX Chevron Corp.	Reduce -1.4%	0.29%	−0.03
MELI MercadoLibre Inc.	Reduce -0.8%	0.12%	−0.03
WMB Williams Cos Inc.	Reduce -1.6%	0.20%	−0.03
VZ Verizon Communications Inc.	Reduce -0.1%	0.18%	−0.03
ENB Enbridge Inc.	Reduce -1.5%	0.18%	−0.03
SCHG Schwab US Large-Cap Growth	Reduce -0.3%	0.41%	−0.02
CRWD CrowdStrike Holdings Inc. Class A	Reduce -4.3%	0.10%	−0.02
TSLA Tesla Inc.	Reduce -1.7%	0.22%	−0.02
AMLP Alerian MLP ETF	Reduce -0.1%	0.23%	−0.01
D Dominion Energy Inc.	Reduce -0.2%	0.12%	−0.01
PFE Pfizer Inc.	Reduce -3.7%	0.10%	−0.01
XAWFX Alliancebernstein GL Hi Inc.	Reduce -3.0%	0.08%	−0.01
CRM Salesforce Inc.	Reduce -6.0%	0.70%	−0.01
XEVTX Eaton Vance Tax-Adv DVD Inc.	Reduce -1.0%	0.10%	−0.00
BAC Bank of America Corp.	Reduce -0.2%	0.18%	0.00
SOXX iShares Semiconductor ETF	Reduce -1.1%	0.58%	+0.02
CAT Caterpillar Inc.	Reduce -0.8%	0.29%	+0.03

Portfolio Buys Q3 2025 → Q4 2025


AKRE Akre Focus ETF	New	0.95%	+0.95
GOOG Alphabet Inc. Class C	Add +0.6%	2.09%	+0.37
LLY Eli Lilly & Co.	Add +3.4%	1.24%	+0.33
WTRG Essential Utilities Inc.	New	0.30%	+0.30
AVEM Avantis Emerging Markets Eq	Add +18.8%	1.61%	+0.20
AMD Advanced Micro Devices	New	0.20%	+0.20
GOOGL Alphabet Inc. Class A	Add +3.4%	0.83%	+0.17
MU Micron Technology Inc.	New	0.15%	+0.15
IAGG iShares Intl Aggregate Bond	New	0.12%	+0.12
BA The Boeing Co.	New	0.11%	+0.11
NVS Novartis AG-Sponsored ADR	New	0.11%	+0.11
VOO Vanguard S&P 500 ETF	New	0.11%	+0.11
MAR Marriott International Class A	New	0.10%	+0.10
AEP American Electric Power	New	0.10%	+0.10
MS Morgan Stanley	New	0.09%	+0.09
XLF SS Financial Select Sector	New	0.09%	+0.09
IDHQ Invesco S&P International DE	Add +22.8%	0.51%	+0.09
IUSG iShares Core S&P U.S. Growth	Add +5.0%	10.32%	+0.07
VEA Vanguard Ftse Developed ETF	Add +4.1%	3.38%	+0.07
ISCG iShares Morningstar Small-Ca	Add +6.5%	2.50%	+0.05
WMT Walmart Inc.	Add +37.4%	0.18%	+0.05
ILCV iShares Morningstar Value Et	Add +3.3%	2.98%	+0.05
MCD McDonald's Corp.	Add +41.1%	0.19%	+0.05
SCZ iShares MSCI Eafe Small-Cap	Add +6.8%	2.54%	+0.03
JNJ Johnson & Johnson	Add +1.4%	0.58%	+0.03
AAPL Apple Inc.	Add +0.5%	3.78%	+0.03
BND Vanguard Total Bond Market	Add +19.9%	0.19%	+0.02
SPHY SS SPDR P High Yield ETF	Add +19.4%	0.19%	+0.02
RTX RTX Corp.	Add +6.8%	0.13%	+0.01
XOM Exxon Mobil Corp.	Add +2.8%	0.33%	+0.01
AVGO Broadcom Inc.	Add +3.4%	0.48%	+0.01
AXP American Express Co.	Add +0.1%	0.18%	+0.01
VB Vanguard Most SM-Cap ETF-Usd	Add +5.9%	0.54%	+0.00
SPY SS SPDR S&P 500 ETF Trust-US	Add +4.2%	1.40%	+0.00
GEV GE Vernova Inc.	Add +0.8%	0.11%	+0.00
VBK Van Morst SML-Cap Gro-Usd Inc.	Add +5.0%	0.59%	+0.00
NEE Nextera Energy Inc.	Add +0.4%	0.10%	+0.00
IEFA iShares Core MSCI Eafe ETF	Add +3.7%	0.53%	−0.00
RVT Royce Small-Cap Trust Inc.	Add +3.4%	0.08%	−0.00
GE General Electric	Add +1.5%	0.11%	−0.00
SCHX Schwab US Large-Cap ETF	Add +0.7%	0.10%	−0.00
V Visa Inc. Class A	Add +2.7%	0.49%	−0.00
IVW iShares S&P 500 Growth ETF	Add +0.1%	0.11%	−0.00
BNDX Vanguard Total Intl Bond ETF	Add +5.0%	0.13%	−0.01
VBR Vngrd Mrngst SL-CP Val ETF-U	Add +1.5%	0.22%	−0.01
PLTR Palantir Technologies Inc. Class A	Add +2.6%	0.14%	−0.01
DUK Duke Energy Corp.	Add +5.7%	0.16%	−0.01
BSV Vanguard Short-Term Bond ETF	Add +1.8%	0.21%	−0.01
MA Mastercard Inc. Class A	Add +2.8%	0.34%	−0.01
SO The Southern Co.	Add +8.0%	0.15%	−0.01

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	106	$466.4M	AOA, IUSG, GSLC, NVDA, VOT
Q1 2026	96	$207.1M	IUSG, GSLC, NVDA, VOT, VEA
Q4 2025	108	$222.3M	IUSG, GSLC, NVDA, VOT, AAPL
Q3 2025	99	$208.8M	IUSG, GSLC, NVDA, VOT, AAPL
Q2 2025	94	$189.6M	GSLC, IUSG, NVDA, VOT, GBIL
Q1 2025	90	$159.9M	GSLC, IUSG, NVDA, VOT, AAPL
Q4 2024	85	$157.0M	GSLC, IUSG, NVDA, VOT, AAPL
Q3 2024	80	$149.9M	GSLC, IUSG, NVDA, VOT, AAPL
Q2 2024	78	$144.3M	GSLC, IUSG, NVDA, VOT, IVV
Q1 2024	79	$132.0M	GSLC, IUSG, NVDA, VOT, IVV