Planning Directions Inc.

In its 13F for Q2 2026 (holdings as of June 30, 2026, filed August 10, 2026), Planning Directions Inc. reported 110 stock positions worth $215.9 million. Its top holding was iShares S&P 500 Value ETF (IVE) at 12.1% of the portfolio, followed by Vanguard Dividend Apprec ETF (VIG, 7.4%) and JPMorgan Income ETF (JPIE, 7.1%). Compared with Q1 2026, it opened 7 new positions, sold out of 3, added to 53 and reduced 39. The biggest buy was JPMorgan Income ETF (JPIE, shares +46%) and the biggest sale Vanguard Short-Term Bond ETF (BSV, shares −25%).

Most Recent 13F
Q2 2026
Location
GLEN MILLS, PA
CIK
0000821103
Portfolio Value
$215.9M (Q2 2026)
SEC Filing
0000821103-26-000007 ↗ filed Aug 10, 2026

Holdings Value

0$50.0M$100.0M$150.0M$200.0M$250.0M Q1 2024: $143.9M Q1 2024 Q2 2024: $146.8M Q2 2024 Q3 2024: $167.9M Q3 2024 Q4 2024: $172.3M Q4 2024 Q1 2025: $233.9M Q1 2025 Q2 2025: $177.7M Q2 2025 Q3 2025: $191.6M Q3 2025 Q4 2025: $198.4M Q4 2025 Q1 2026: $197.6M Q1 2026 Q2 2026: $215.9M $215.9M Q2 2026

Holdings 110 stocks · $215.9M
IVE iShares S&P 500 Value ETF 12.11% 115,172 $26.2M Add +8.7%
VIG Vanguard Dividend Apprec ETF 7.45% 67,945 $16.1M Reduce -1.5%
JPIE JPMorgan Income ETF 7.14% 334,845 $15.4M Add +45.6%
SCHD Schwab US DVD Equity ETF 6.75% 459,308 $14.6M Reduce -5.3%
UITB Victoryshares Core Intermedi 6.59% 303,886 $14.2M Add +1.7%
AAPL Apple Inc. 4.54% 33,856 $9.8M Reduce -21.0%
MGV Vngrd Mrgstr MG CP VL ETF-Ui 3.15% 41,638 $6.8M Reduce -6.2%
VOT Vngrd Mrngstr MC GRW ETF-Usd 3.13% 22,040 $6.8M Add +6.5%
VT Vanguard Tot World STK ETF 2.79% 38,436 $6.0M Reduce -0.4%
IJR iShares Core S&P Small-Cap E 2.65% 38,614 $5.7M Add +2.6%
FLDR Fidelity Low Durat Fact ETF 2.56% 110,473 $5.5M Reduce -7.9%
VUG Vanguard Mrngstar GR ETF-Sui 2.41% 60,338 $5.2M Reduce -1.8%
ISTB iShares Core 1-5 Year Usd Bo 2.36% 105,786 $5.1M Add +10.6%
BSV Vanguard Short-Term Bond ETF 2.22% 61,633 $4.8M Reduce -24.6%
JEPI JPMorgan Equity Premium Inco 1.81% 69,044 $3.9M Add +11.5%
VCSH Vanguard S/T Corp. Bond ETF 1.76% 48,059 $3.8M Reduce -9.1%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 1.57% 55,104 $3.4M Add +12.0%
SDY SS SPDR S&P Dividend ETF 1.32% 18,714 $2.8M Add +4.7%
IUSG iShares Core S&P U.S. Growth 1.27% 14,559 $2.7M Reduce -2.0%
NEAR iShares SH Dba ETF Usd Inc. 1.10% 46,706 $2.4M Add +11.8%
AMAT Applied Materials Inc. 1.09% 3,259 $2.4M Add +0.1%
NVDA Nvidia Corp. 0.98% 10,565 $2.1M Reduce -33.3%
VTV Vanguard Mrngstr Val ETF-Aui 0.95% 9,457 $2.1M Reduce -6.5%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.82% 21,966 $1.8M Reduce -13.5%
JIRE JPMorgan Int Res Enh Eqty 0.73% 19,116 $1.6M Reduce -2.9%
SHYG iShares 0-5 YR HY Corp. Bond 0.69% 35,255 $1.5M Add +2.3%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.68% 5,999 $1.5M Reduce -2.3%
ACWV iShares MSCI Global Min Vol 0.63% 11,278 $1.4M Reduce -1.1%
VOE Vngrd Mrngstr MD-Cap Val ETF 0.61% 6,635 $1.3M Reduce -4.2%
AMZN Amazon.com Inc. 0.60% 5,477 $1.3M Reduce -16.1%
XLP SS Consumer Staples Sel Sect 0.57% 14,704 $1.2M Reduce -6.3%
MSFT Microsoft Corp. 0.56% 3,232 $1.2M Reduce -6.3%
VOO Vanguard S&P 500 ETF 0.54% 1,683 $1.2M Reduce -27.8%
COHR Coherent Corp. 0.53% 2,900 $1.1M No change
IYJ iShares U.S. Industrials ETF 0.51% 6,548 $1.1M Reduce -3.3%
XAR SS SPDR S&P Aerospace Def 0.49% 3,706 $1.1M Add +16.8%
DELL Dell Technologies -C 0.48% 2,405 $1.0M Reduce -1.8%
JMUB JPMorgan Municipal ETF 0.48% 20,250 $1.0M Add +0.9%
VGT Vanguard Info Tech ETF 0.40% 7,208 $862K Add +186.0%
ITA iShares U.S. Aerospace & Def 0.38% 3,347 $812K Add +2.6%
VB Vanguard Most SM-Cap ETF-Usd 0.36% 2,591 $785K Reduce -9.1%
VHT Vanguard Health Care ETF 0.36% 2,618 $783K Reduce -12.5%
VCIT Vanguard Int-Term Corporate 0.34% 8,881 $734K Add +1.2%
PANW Palo Alto Networks Inc. 0.34% 2,150 $733K No change
VIGI Vanguard Int Div App Indx FD 0.34% 7,765 $725K Add +73.4%
IWD iShares Russell 1000 Value E 0.33% 2,930 $710K Add +6.3%
WMT Walmart Inc. 0.31% 5,917 $670K Add +0.3%
VTEB Vanguard Tax-Exempt Bond ETF 0.30% 12,746 $645K Add +0.8%
GOOGL Alphabet Inc. Class A 0.28% 1,706 $610K Add +1.3%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.28% 13,130 $595K Add +1.7%
XOM Exxon Mobil Corp. 0.27% 4,198 $574K Add +0.1%
IYH iShares U.S. Healthcare ETF 0.26% 8,348 $559K Reduce -5.0%
CEG Constellation Energy 0.24% 2,103 $522K Reduce -17.4%
VWO Vanguard Ftse Emerging Marke 0.24% 8,673 $518K Add +21.9%
COIN Coinbase Global Inc. Class A 0.24% 3,528 $516K No change
RSPS Invesco S&P 500 Equal Weight 0.24% 17,188 $515K Reduce -20.5%
CAT Caterpillar Inc. 0.23% 472 $503K No change
WSFS WSFS Financial Corp. 0.23% 6,544 $502K Add +0.3%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.23% 1,341 $490K Reduce -1.3%
VXUS Vanguard Total Intl Stock 0.22% 5,488 $469K Reduce -10.9%
SPY SS SPDR S&P 500 ETF Trust-US 0.22% 627 $468K Add +0.2%
IWS iShares Russell Mid-Cap Valu 0.21% 2,791 $459K Add +2.9%
DE Deere & Co. 0.21% 718 $456K Add +0.3%
IYW iShares Ustechnology ETF 0.21% 1,786 $450K Reduce -2.4%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 0.21% 5,060 $445K Reduce -1.8%
SCHA Schwab US Small-Cap ETF 0.20% 12,011 $434K Reduce -9.7%
ALAB Astera Labs Inc. 0.20% 875 $423K New
PAVE Global X US Infrastructure 0.19% 6,992 $412K No change
IYC iShares US Consumer Discreti 0.19% 3,987 $403K Add +0.1%
USMV iShares MSCI USA Min Vol Fac 0.18% 4,053 $391K Reduce -14.3%
VUSB Vanguard Ultra Short Bond Et 0.18% 7,713 $384K Add +5.8%
MCD McDonald's Corp. 0.17% 1,389 $375K Add +0.4%
BRK.B Berkshire Hathaway Inc. Class B 0.17% 744 $372K No change
JPLD JPMorgan Ltd. Duration ETF 0.17% 6,871 $359K Add +65.8%
FDVV Fidelity High Dividend ETF 0.16% 5,857 $353K Add +13.9%
PPA Invesco Aerospace & Defense 0.16% 1,952 $345K Add +7.9%
USTB Victoryshares Short-Term Bon 0.16% 6,768 $343K Add +1.1%
VYM Vanguard High DVD Yield ETF 0.16% 2,137 $338K Add +0.6%
LRCX Lam Research Corp. 0.16% 775 $336K New
XPAY Rodh S&P 500 Tar 20 M Di ETF 0.15% 6,077 $325K Add +5.7%
MRVL Marvell Technology Inc. 0.15% 1,080 $322K New
BIV Vanguard Intermediate-Term B 0.14% 3,909 $300K Add +3.5%
HD Home Depot Inc. 0.14% 845 $298K Add +0.1%
NEE Nextera Energy Inc. 0.14% 3,384 $297K Add +10.0%
ITOT iShares Core S&P Total U.S. 0.14% 1,800 $296K Add +0.2%
IJH iShares Core S&P Midcap ETF 0.14% 3,786 $292K Add +13.6%
LOAR Loar Holdings Inc. 0.13% 3,572 $288K No change
FIGB Fidelity Invest GRD BND ETF 0.13% 6,712 $287K Add +1.0%
NSC Norfolk Southern Corp. 0.13% 907 $285K Add +0.4%
IVV iShares Core S&P 500 ETF 0.13% 372 $278K New
FVD First Trust Value Line DVD 0.13% 5,609 $270K Reduce -37.4%
LOW Lowe's Cos Inc. 0.12% 1,202 $265K Add +0.5%
ACNB Acnb Corp. 0.12% 4,433 $263K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.12% 927 $261K Reduce -12.2%
PLTR Palantir Technologies Inc. Class A 0.12% 2,178 $254K Add +14.4%
JPM JPMorgan Chase & Co. 0.11% 712 $233K Add +0.6%
NULG Nuveen ESG LRG-Cap GRW ETF 0.11% 1,943 $227K New
AXP American Express Co. 0.11% 671 $227K New
PEP Pepsico Inc. 0.10% 1,626 $220K Add +0.9%
HCA HCA Healthcare Inc. 0.10% 558 $217K No change
EFAV iShares MSCI Eafe Min Vol Fa 0.10% 2,474 $217K Add +1.9%
RSPU Invesco S&P 500 Equal Weight 0.10% 2,614 $212K Add +0.5%
COST Costco Wholesale Corp. 0.10% 222 $208K Reduce -33.7%
VEA Vanguard Ftse Developed ETF 0.10% 2,905 $207K New
EXC Exelon Corp. 0.10% 4,422 $206K Add +0.1%
PG The Procter & Gamble Co. 0.09% 1,384 $203K Reduce -11.2%
JNJ Johnson & Johnson 0.09% 798 $203K Reduce -6.1%
AGNC AGNC Investment Corp. 0.09% 17,516 $191K Add +0.2%
CRMD Cormedix Inc. 0.07% 20,000 $157K No change
CAPITAL SOUTHWEST CORP (CSWC 5.125 11/15/29) 0.02% 50,000 $52K No change

Portfolio Sells Q1 2026 → Q2 2026
BSV Vanguard Short-Term Bond ETF Reduce -24.6% 2.22% −1.02
AAPL Apple Inc. Reduce -21.0% 4.54% −0.97
SCHD Schwab US DVD Equity ETF Reduce -5.3% 6.75% −0.79
FLDR Fidelity Low Durat Fact ETF Reduce -7.9% 2.56% −0.47
NVDA Nvidia Corp. Reduce -33.3% 0.98% −0.42
VCSH Vanguard S/T Corp. Bond ETF Reduce -9.1% 1.76% −0.36
VOO Vanguard S&P 500 ETF Reduce -27.8% 0.54% −0.17
BA The Boeing Co. Sold out 0.00% −0.15
DGRO iShares Core Dividend Growth Sold out 0.00% −0.13
CEG Constellation Energy Reduce -17.4% 0.24% −0.12
TBUX T Rowe Price Ultra Short-Ter Sold out 0.00% −0.11
VO Vngrd Mrngstr MD-Cap ETF-Usd Reduce -13.5% 0.82% −0.10
MGV Vngrd Mrgstr MG CP VL ETF-Ui Reduce -6.2% 3.15% −0.10
FVD First Trust Value Line DVD Reduce -37.4% 0.13% −0.09
MSFT Microsoft Corp. Reduce -6.3% 0.56% −0.09
XLP SS Consumer Staples Sel Sect Reduce -6.3% 0.57% −0.09
RSPS Invesco S&P 500 Equal Weight Reduce -20.5% 0.24% −0.08
AMZN Amazon.com Inc. Reduce -16.1% 0.60% −0.08
COST Costco Wholesale Corp. Reduce -33.7% 0.10% −0.07
VIG Vanguard Dividend Apprec ETF Reduce -1.5% 7.45% −0.06
ACWV iShares MSCI Global Min Vol Reduce -1.1% 0.63% −0.06
VHT Vanguard Health Care ETF Reduce -12.5% 0.36% −0.05
VTV Vanguard Mrngstr Val ETF-Aui Reduce -6.5% 0.95% −0.05
USMV iShares MSCI USA Min Vol Fac Reduce -14.3% 0.18% −0.04
VOE Vngrd Mrngstr MD-Cap Val ETF Reduce -4.2% 0.61% −0.04
JIRE JPMorgan Int Res Enh Eqty Reduce -2.9% 0.73% −0.02
VXUS Vanguard Total Intl Stock Reduce -10.9% 0.22% −0.02
PG The Procter & Gamble Co. Reduce -11.2% 0.09% −0.02
IYH iShares U.S. Healthcare ETF Reduce -5.0% 0.26% −0.02
VB Vanguard Most SM-Cap ETF-Usd Reduce -9.1% 0.36% −0.01
JNJ Johnson & Johnson Reduce -6.1% 0.09% −0.01
IBM Intl Business Machines Corp. Reduce -12.2% 0.12% −0.01
IYJ iShares U.S. Industrials ETF Reduce -3.3% 0.51% −0.00
VBR Vngrd Mrngst SL-CP Val ETF-U Reduce -2.3% 0.68% +0.00
SCHA Schwab US Small-Cap ETF Reduce -9.7% 0.20% +0.01
MGK Vngrd Mrgstr MG CP GR ETF-Ui Reduce -1.8% 0.21% +0.01
VBK Van Morst SML-Cap Gro-Usd Inc. Reduce -1.3% 0.23% +0.02
IYW iShares Ustechnology ETF Reduce -2.4% 0.21% +0.04
VT Vanguard Tot World STK ETF Reduce -0.4% 2.79% +0.09
IUSG iShares Core S&P U.S. Growth Reduce -2.0% 1.27% +0.10
VUG Vanguard Mrngstar GR ETF-Sui Reduce -1.8% 2.41% +0.14
DELL Dell Technologies -C Reduce -1.8% 0.48% +0.28

Portfolio Buys Q1 2026 → Q2 2026
JPIE JPMorgan Income ETF Add +45.6% 7.14% +1.78
IVE iShares S&P 500 Value ETF Add +8.7% 12.11% +0.79
AMAT Applied Materials Inc. Add +0.1% 1.09% +0.53
VOT Vngrd Mrngstr MC GRW ETF-Usd Add +6.5% 3.13% +0.43
VGT Vanguard Info Tech ETF Add +186.0% 0.40% +0.29
IJR iShares Core S&P Small-Cap E Add +2.6% 2.65% +0.28
ALAB Astera Labs Inc. New 0.20% +0.20
JEPQ JPM Nasdaq Equity Premium Add +12.0% 1.57% +0.19
LRCX Lam Research Corp. New 0.16% +0.16
MRVL Marvell Technology Inc. New 0.15% +0.15
VIGI Vanguard Int Div App Indx FD Add +73.4% 0.34% +0.14
IVV iShares Core S&P 500 ETF New 0.13% +0.13
NULG Nuveen ESG LRG-Cap GRW ETF New 0.11% +0.11
AXP American Express Co. New 0.11% +0.11
VEA Vanguard Ftse Developed ETF New 0.10% +0.10
XAR SS SPDR S&P Aerospace Def Add +16.8% 0.49% +0.08
JPLD JPMorgan Ltd. Duration ETF Add +65.8% 0.17% +0.06
VWO Vanguard Ftse Emerging Marke Add +21.9% 0.24% +0.05
GOOGL Alphabet Inc. Class A Add +1.3% 0.28% +0.04
IWD iShares Russell 1000 Value E Add +6.3% 0.33% +0.03
JEPI JPMorgan Equity Premium Inco Add +11.5% 1.81% +0.03
IJH iShares Core S&P Midcap ETF Add +13.6% 0.14% +0.02
NEAR iShares SH Dba ETF Usd Inc. Add +11.8% 1.10% +0.02
FDVV Fidelity High Dividend ETF Add +13.9% 0.16% +0.02
ISTB iShares Core 1-5 Year Usd Bo Add +10.6% 2.36% +0.02
WSFS WSFS Financial Corp. Add +0.3% 0.23% +0.02
ITA iShares U.S. Aerospace & Def Add +2.6% 0.38% +0.01
IWS iShares Russell Mid-Cap Valu Add +2.9% 0.21% +0.01
SPY SS SPDR S&P 500 ETF Trust-US Add +0.2% 0.22% +0.01
XPAY Rodh S&P 500 Tar 20 M Di ETF Add +5.7% 0.15% +0.01
PPA Invesco Aerospace & Defense Add +7.9% 0.16% +0.01
ITOT iShares Core S&P Total U.S. Add +0.2% 0.14% +0.01
DE Deere & Co. Add +0.3% 0.21% +0.01
JPM JPMorgan Chase & Co. Add +0.6% 0.11% +0.00
NSC Norfolk Southern Corp. Add +0.4% 0.13% +0.00
AGNC AGNC Investment Corp. Add +0.2% 0.09% −0.00
SDY SS SPDR S&P Dividend ETF Add +4.7% 1.32% −0.00
HD Home Depot Inc. Add +0.1% 0.14% −0.00
VYM Vanguard High DVD Yield ETF Add +0.6% 0.16% −0.00
VUSB Vanguard Ultra Short Bond Et Add +5.8% 0.18% −0.01
NEE Nextera Energy Inc. Add +10.0% 0.14% −0.01
RSPU Invesco S&P 500 Equal Weight Add +0.5% 0.10% −0.01
IYC iShares US Consumer Discreti Add +0.1% 0.19% −0.01
BIV Vanguard Intermediate-Term B Add +3.5% 0.14% −0.01
FIGB Fidelity Invest GRD BND ETF Add +1.0% 0.13% −0.01
EFAV iShares MSCI Eafe Min Vol Fa Add +1.9% 0.10% −0.01
USTB Victoryshares Short-Term Bon Add +1.1% 0.16% −0.01
EXC Exelon Corp. Add +0.1% 0.10% −0.01
LOW Lowe's Cos Inc. Add +0.5% 0.12% −0.02
VTEB Vanguard Tax-Exempt Bond ETF Add +0.8% 0.30% −0.02

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 110$215.9MIVE, VIG, JPIE, SCHD, UITB
Q1 2026 106$197.6MIVE, SCHD, VIG, UITB, AAPL
Q4 2025 101$198.4MSCHD, BSV, VIG, UITB, AAPL
Q3 2025 93$191.6MSCHD, BSV, VIG, UITB, AAPL
Q2 2025 85$177.7MSCHD, BSV, VIG, UITB, AAPL
Q1 2025 117$233.9MSCHD, BSV, VIG, UITB, AAPL
Q4 2024 77$172.3MSCHD, BSV, VIG, AAPL, UITB
Q3 2024 81$167.9MSCHD, BSV, VIG, AAPL, UITB
Q2 2024 71$146.8MSCHD, BSV, VIG, AAPL, MGV
Q1 2024 76$143.9MSCHD, BSV, VIG, AAPL, MGV