Planning Directions Inc.

Name: PLANNING DIRECTIONS INC 13F holdings, Q1 2026
Creator: PLANNING DIRECTIONS INC
Published: 2026-04-15

Q2 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024

In its 13F for Q1 2026 (holdings as of March 31, 2026, filed April 15, 2026), Planning Directions Inc. reported 106 stock positions worth $197.6 million. Its top holding was iShares S&P 500 Value ETF (IVE) at 11.3% of the portfolio, followed by Schwab US DVD Equity ETF (SCHD, 7.5%) and Vanguard Dividend Apprec ETF (VIG, 7.5%). Compared with Q4 2025, it opened 9 new positions, sold out of 4, added to 55 and reduced 35. The biggest buy was a new position in iShares S&P 500 Value ETF (IVE) and the biggest sale Schwab US DVD Equity ETF (SCHD, shares −64%).

Most Recent 13F: Q2 2026
Location: GLEN MILLS, PA
CIK: 0000821103
Portfolio Value: $197.6M (Q1 2026)
SEC Filing: 0000821103-26-000005 ↗ filed Apr 15, 2026

Holdings Value

Holdings 106 stocks · $197.6M


IVE iShares S&P 500 Value ETF	11.32%	105,962	$22.4M	New
SCHD Schwab US DVD Equity ETF	7.53%	485,048	$14.9M	Reduce -63.9%
VIG Vanguard Dividend Apprec ETF	7.51%	69,009	$14.8M	Add +1.4%
UITB Victoryshares Core Intermedi	7.11%	298,691	$14.0M	Add +6.4%
AAPL Apple Inc.	5.50%	42,845	$10.9M	Add +0.5%
JPIE JPMorgan Income ETF	5.36%	229,934	$10.6M	New
MGV Vngrd Mrgstr MG CP VL ETF-Ui	3.26%	44,376	$6.4M	Add +2.8%
BSV Vanguard Short-Term Bond ETF	3.24%	81,713	$6.4M	Reduce -61.5%
FLDR Fidelity Low Durat Fact ETF	3.04%	119,909	$6.0M	Add +5.6%
VT Vanguard Tot World STK ETF	2.70%	38,584	$5.3M	Reduce -3.5%
VOT Vngrd Mrngstr MC GRW ETF-Usd	2.69%	20,690	$5.3M	Add +2.8%
IJR iShares Core S&P Small-Cap E	2.37%	37,635	$4.7M	Reduce -36.9%
ISTB iShares Core 1-5 Year Usd Bo	2.35%	95,634	$4.6M	New
VUG Vanguard Mrngstar GR ETF-Sui	2.26%	10,240	$4.5M	Reduce -4.0%
VCSH Vanguard S/T Corp. Bond ETF	2.12%	52,859	$4.2M	Reduce -17.4%
JEPI JPMorgan Equity Premium Inco	1.78%	61,915	$3.5M	Add +10.3%
NVDA Nvidia Corp.	1.40%	15,844	$2.8M	Add +2.3%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F	1.38%	49,190	$2.7M	Add +8.2%
SDY SS SPDR S&P Dividend ETF	1.32%	17,873	$2.6M	Reduce -0.7%
IUSG iShares Core S&P U.S. Growth	1.17%	14,862	$2.3M	Reduce -0.9%
NEAR iShares SH Dba ETF Usd Inc.	1.07%	41,769	$2.1M	Add +29.4%
VTV Vanguard Mrngstr Val ETF-Aui	1.00%	10,110	$2.0M	Add +10.2%
VO Vngrd Mrngstr MD-Cap ETF-Usd	0.92%	6,350	$1.8M	Reduce -11.0%
JIRE JPMorgan Int Res Enh Eqty	0.75%	19,687	$1.5M	Add +12.7%
SHYG iShares 0-5 YR HY Corp. Bond	0.74%	34,459	$1.5M	Reduce -73.3%
VOO Vanguard S&P 500 ETF	0.71%	2,332	$1.4M	Reduce -1.3%
ACWV iShares MSCI Global Min Vol	0.69%	11,406	$1.4M	No change
AMZN Amazon.com Inc.	0.69%	6,528	$1.4M	Reduce -0.9%
VBR Vngrd Mrngst SL-CP Val ETF-U	0.68%	6,139	$1.3M	Reduce -6.6%
XLP SS Consumer Staples Sel Sect	0.65%	15,687	$1.3M	Add +0.0%
MSFT Microsoft Corp.	0.65%	3,451	$1.3M	Add +19.6%
VOE Vngrd Mrngstr MD-Cap Val ETF	0.65%	6,922	$1.3M	Reduce -2.8%
AMAT Applied Materials Inc.	0.56%	3,256	$1.1M	Add +0.1%
JMUB JPMorgan Municipal ETF	0.51%	20,066	$1.0M	Add +0.9%
IYJ iShares U.S. Industrials ETF	0.51%	6,771	$999K	Reduce -2.4%
VHT Vanguard Health Care ETF	0.41%	2,993	$815K	Reduce -2.5%
XAR SS SPDR S&P Aerospace Def	0.41%	3,172	$806K	Add +0.8%
VB Vanguard Most SM-Cap ETF-Usd	0.38%	2,850	$746K	Reduce -3.6%
WMT Walmart Inc.	0.37%	5,897	$733K	Add +5.5%
VCIT Vanguard Int-Term Corporate	0.37%	8,773	$726K	Add +37.2%
ITA iShares U.S. Aerospace & Def	0.36%	3,262	$713K	Add +86.2%
XOM Exxon Mobil Corp.	0.36%	4,196	$712K	Reduce -0.2%
CEG Constellation Energy	0.36%	2,547	$711K	Add +12.1%
COHR Coherent Corp.	0.35%	2,900	$691K	Add +3.6%
RSPS Invesco S&P 500 Equal Weight	0.32%	21,610	$637K	Reduce -6.5%
VTEB Vanguard Tax-Exempt Bond ETF	0.32%	12,640	$631K	Reduce -31.9%
COIN Coinbase Global Inc. Class A	0.31%	3,528	$616K	Add +2.9%
XLU St Sr Utl SL SE SPDR ETF-Usd	0.30%	12,914	$593K	Add +3.6%
IWD iShares Russell 1000 Value E	0.30%	2,756	$589K	New
IYH iShares U.S. Healthcare ETF	0.27%	8,792	$542K	Reduce -12.1%
GOOGL Alphabet Inc. Class A	0.25%	1,685	$485K	Reduce -2.9%
VXUS Vanguard Total Intl Stock	0.24%	6,158	$475K	Add +0.1%
USMV iShares MSCI USA Min Vol Fac	0.22%	4,730	$439K	Reduce -1.9%
MCD McDonald's Corp.	0.22%	1,383	$430K	Reduce -1.7%
WSFS WSFS Financial Corp.	0.22%	6,525	$427K	Add +5.3%
FVD First Trust Value Line DVD	0.21%	8,966	$422K	Reduce -0.7%
VBK Van Morst SML-Cap Gro-Usd Inc.	0.21%	1,358	$410K	Add +1.9%
SPY SS SPDR S&P 500 ETF Trust-US	0.21%	626	$407K	Reduce -5.4%
DE Deere & Co.	0.20%	716	$403K	Add +0.3%
DELL Dell Technologies -C	0.20%	2,448	$402K	Add +0.4%
VIGI Vanguard Int Div App Indx FD	0.20%	4,479	$396K	Add +68.8%
IWS iShares Russell Mid-Cap Valu	0.20%	2,712	$395K	Add +6.6%
SCHA Schwab US Small-Cap ETF	0.20%	13,305	$387K	Add +0.1%
IYC iShares US Consumer Discreti	0.20%	3,982	$386K	Add +0.1%
VWO Vanguard Ftse Emerging Marke	0.19%	7,115	$385K	Add +40.0%
MGK Vngrd Mrgstr MG CP GR ETF-Ui	0.19%	1,031	$379K	Add +15.7%
VUSB Vanguard Ultra Short Bond Et	0.18%	7,290	$363K	Add +0.1%
BRK.B Berkshire Hathaway Inc. Class B	0.18%	744	$357K	Add +42.0%
PAVE Global X US Infrastructure	0.18%	6,992	$355K	Reduce -0.5%
PANW Palo Alto Networks Inc.	0.17%	2,150	$345K	Reduce -0.9%
USTB Victoryshares Short-Term Bon	0.17%	6,692	$339K	Reduce -3.5%
CAT Caterpillar Inc.	0.17%	472	$334K	Add +0.2%
COST Costco Wholesale Corp.	0.17%	335	$333K	Add +0.3%
IYW iShares Ustechnology ETF	0.17%	1,830	$332K	Reduce -29.9%
VYM Vanguard High DVD Yield ETF	0.16%	2,124	$315K	Add +3.0%
PPA Invesco Aerospace & Defense	0.15%	1,809	$300K	New
BIV Vanguard Intermediate-Term B	0.15%	3,777	$291K	Add +0.7%
BA The Boeing Co.	0.15%	1,455	$290K	No change
FIGB Fidelity Invest GRD BND ETF	0.14%	6,646	$286K	Add +1.0%
NEE Nextera Energy Inc.	0.14%	3,077	$286K	Add +0.6%
FDVV Fidelity High Dividend ETF	0.14%	5,144	$284K	Add +0.8%
LOW Lowe's Cos Inc.	0.14%	1,196	$283K	Add +0.4%
XPAY Rodh S&P 500 Tar 20 M Di ETF	0.14%	5,752	$281K	Add +35.4%
PLTR Palantir Technologies Inc. Class A	0.14%	1,903	$278K	Add +29.0%
HD Home Depot Inc.	0.14%	844	$278K	Reduce -11.1%
HCA HCA Healthcare Inc.	0.13%	558	$264K	No change
DGRO iShares Core Dividend Growth	0.13%	3,742	$263K	Add +5.4%
NSC Norfolk Southern Corp.	0.13%	903	$259K	Add +0.4%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS	0.13%	1,056	$256K	Add +0.6%
ITOT iShares Core S&P Total U.S.	0.13%	1,796	$256K	Reduce -5.4%
PEP Pepsico Inc.	0.13%	1,612	$250K	Add +1.6%
IJH iShares Core S&P Midcap ETF	0.11%	3,333	$225K	New
PG The Procter & Gamble Co.	0.11%	1,558	$225K	Reduce -3.1%
EFAV iShares MSCI Eafe Min Vol Fa	0.11%	2,428	$222K	Reduce -14.5%
VGT Vanguard Info Tech ETF	0.11%	315	$220K	No change
TBUX T Rowe Price Ultra Short-Ter	0.11%	4,374	$218K	Add +1.0%
EXC Exelon Corp.	0.11%	4,420	$217K	New
JPLD JPMorgan Ltd. Duration ETF	0.11%	4,145	$216K	Add +1.0%
ACNB Acnb Corp.	0.11%	4,433	$212K	No change
RSPU Invesco S&P 500 Equal Weight	0.11%	2,602	$211K	Reduce -10.1%
JPM JPMorgan Chase & Co.	0.11%	708	$208K	Add +0.4%
JNJ Johnson & Johnson	0.11%	850	$208K	New
LOAR Loar Holdings Inc.	0.10%	3,572	$205K	New
AGNC AGNC Investment Corp.	0.09%	17,481	$175K	Add +40.2%
CRMD Cormedix Inc.	0.07%	20,000	$136K	No change
CAPITAL SOUTHWEST CORP (CSWC 5.125 11/15/29)	0.03%	50,000	$51K	No change

Portfolio Sells Q4 2025 → Q1 2026


SCHD Schwab US DVD Equity ETF	Reduce -63.9%	7.53%	−11.06
BSV Vanguard Short-Term Bond ETF	Reduce -61.5%	3.24%	−5.20
SHYG iShares 0-5 YR HY Corp. Bond	Reduce -73.3%	0.74%	−2.05
IJR iShares Core S&P Small-Cap E	Reduce -36.9%	2.37%	−1.24
VCSH Vanguard S/T Corp. Bond ETF	Reduce -17.4%	2.12%	−0.45
VUG Vanguard Mrngstar GR ETF-Sui	Reduce -4.0%	2.26%	−0.36
VTEB Vanguard Tax-Exempt Bond ETF	Reduce -31.9%	0.32%	−0.15
VT Vanguard Tot World STK ETF	Reduce -3.5%	2.70%	−0.14
IVV iShares Core S&P 500 ETF	Sold out	0.00%	−0.13
VO Vngrd Mrngstr MD-Cap ETF-Usd	Reduce -11.0%	0.92%	−0.12
META Meta Platforms Inc. Class A	Sold out	0.00%	−0.12
BX Blackstone Inc.	Sold out	0.00%	−0.11
GOOG Alphabet Inc. Class C	Sold out	0.00%	−0.11
IUSG iShares Core S&P U.S. Growth	Reduce -0.9%	1.17%	−0.10
IYW iShares Ustechnology ETF	Reduce -29.9%	0.17%	−0.09
AMZN Amazon.com Inc.	Reduce -0.9%	0.69%	−0.08
IYH iShares U.S. Healthcare ETF	Reduce -12.1%	0.27%	−0.05
VOO Vanguard S&P 500 ETF	Reduce -1.3%	0.71%	−0.04
VHT Vanguard Health Care ETF	Reduce -2.5%	0.41%	−0.03
GOOGL Alphabet Inc. Class A	Reduce -2.9%	0.25%	−0.03
PANW Palo Alto Networks Inc.	Reduce -0.9%	0.17%	−0.03
VBR Vngrd Mrngst SL-CP Val ETF-U	Reduce -6.6%	0.68%	−0.03
HD Home Depot Inc.	Reduce -11.1%	0.14%	−0.02
SPY SS SPDR S&P 500 ETF Trust-US	Reduce -5.4%	0.21%	−0.02
RSPS Invesco S&P 500 Equal Weight	Reduce -6.5%	0.32%	−0.02
ITOT iShares Core S&P Total U.S.	Reduce -5.4%	0.13%	−0.01
IYJ iShares U.S. Industrials ETF	Reduce -2.4%	0.51%	−0.01
EFAV iShares MSCI Eafe Min Vol Fa	Reduce -14.5%	0.11%	−0.01
USMV iShares MSCI USA Min Vol Fac	Reduce -1.9%	0.22%	−0.01
VB Vanguard Most SM-Cap ETF-Usd	Reduce -3.6%	0.38%	−0.01
USTB Victoryshares Short-Term Bon	Reduce -3.5%	0.17%	−0.01
RSPU Invesco S&P 500 Equal Weight	Reduce -10.1%	0.11%	−0.00
PG The Procter & Gamble Co.	Reduce -3.1%	0.11%	−0.00
MCD McDonald's Corp.	Reduce -1.7%	0.22%	+0.00
FVD First Trust Value Line DVD	Reduce -0.7%	0.21%	+0.00
VOE Vngrd Mrngstr MD-Cap Val ETF	Reduce -2.8%	0.65%	+0.01
PAVE Global X US Infrastructure	Reduce -0.5%	0.18%	+0.01
SDY SS SPDR S&P Dividend ETF	Reduce -0.7%	1.32%	+0.06
XOM Exxon Mobil Corp.	Reduce -0.2%	0.36%	+0.11

Portfolio Buys Q4 2025 → Q1 2026


IVE iShares S&P 500 Value ETF	New	11.32%	+11.32
JPIE JPMorgan Income ETF	New	5.36%	+5.36
ISTB iShares Core 1-5 Year Usd Bo	New	2.35%	+2.35
UITB Victoryshares Core Intermedi	Add +6.4%	7.11%	+0.41
IWD iShares Russell 1000 Value E	New	0.30%	+0.30
NEAR iShares SH Dba ETF Usd Inc.	Add +29.4%	1.07%	+0.24
MGV Vngrd Mrgstr MG CP VL ETF-Ui	Add +2.8%	3.26%	+0.18
ITA iShares U.S. Aerospace & Def	Add +86.2%	0.36%	+0.17
FLDR Fidelity Low Durat Fact ETF	Add +5.6%	3.04%	+0.16
JEPI JPMorgan Equity Premium Inco	Add +10.3%	1.78%	+0.16
PPA Invesco Aerospace & Defense	New	0.15%	+0.15
AMAT Applied Materials Inc.	Add +0.1%	0.56%	+0.14
VTV Vanguard Mrngstr Val ETF-Aui	Add +10.2%	1.00%	+0.12
IJH iShares Core S&P Midcap ETF	New	0.11%	+0.11
EXC Exelon Corp.	New	0.11%	+0.11
JNJ Johnson & Johnson	New	0.11%	+0.11
LOAR Loar Holdings Inc.	New	0.10%	+0.10
VCIT Vanguard Int-Term Corporate	Add +37.2%	0.37%	+0.10
JIRE JPMorgan Int Res Enh Eqty	Add +12.7%	0.75%	+0.10
COHR Coherent Corp.	Add +3.6%	0.35%	+0.09
VIGI Vanguard Int Div App Indx FD	Add +68.8%	0.20%	+0.08
WMT Walmart Inc.	Add +5.5%	0.37%	+0.06
VWO Vanguard Ftse Emerging Marke	Add +40.0%	0.19%	+0.06
JEPQ JPM Nasdaq Equity Premium	Add +8.2%	1.38%	+0.05
DELL Dell Technologies -C	Add +0.4%	0.20%	+0.05
BRK.B Berkshire Hathaway Inc. Class B	Add +42.0%	0.18%	+0.05
WSFS WSFS Financial Corp.	Add +5.3%	0.22%	+0.04
XLP SS Consumer Staples Sel Sect	Add +0.0%	0.65%	+0.04
DE Deere & Co.	Add +0.3%	0.20%	+0.04
CAT Caterpillar Inc.	Add +0.2%	0.17%	+0.03
XLU St Sr Utl SL SE SPDR ETF-Usd	Add +3.6%	0.30%	+0.03
XPAY Rodh S&P 500 Tar 20 M Di ETF	Add +35.4%	0.14%	+0.03
XAR SS SPDR S&P Aerospace Def	Add +0.8%	0.41%	+0.03
COST Costco Wholesale Corp.	Add +0.3%	0.17%	+0.02
AGNC AGNC Investment Corp.	Add +40.2%	0.09%	+0.02
NEE Nextera Energy Inc.	Add +0.6%	0.14%	+0.02
IWS iShares Russell Mid-Cap Valu	Add +6.6%	0.20%	+0.02
PEP Pepsico Inc.	Add +1.6%	0.13%	+0.01
VYM Vanguard High DVD Yield ETF	Add +3.0%	0.16%	+0.01
PLTR Palantir Technologies Inc. Class A	Add +29.0%	0.14%	+0.01
DGRO iShares Core Dividend Growth	Add +5.4%	0.13%	+0.01
VXUS Vanguard Total Intl Stock	Add +0.1%	0.24%	+0.01
MGK Vngrd Mrgstr MG CP GR ETF-Ui	Add +15.7%	0.19%	+0.01
SCHA Schwab US Small-Cap ETF	Add +0.1%	0.20%	+0.01
VBK Van Morst SML-Cap Gro-Usd Inc.	Add +1.9%	0.21%	+0.01
JMUB JPMorgan Municipal ETF	Add +0.9%	0.51%	+0.00
TBUX T Rowe Price Ultra Short-Ter	Add +1.0%	0.11%	+0.00
JPLD JPMorgan Ltd. Duration ETF	Add +1.0%	0.11%	+0.00
VUSB Vanguard Ultra Short Bond Et	Add +0.1%	0.18%	+0.00
FIGB Fidelity Invest GRD BND ETF	Add +1.0%	0.14%	+0.00

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	110	$215.9M	IVE, VIG, JPIE, SCHD, UITB
Q1 2026	106	$197.6M	IVE, SCHD, VIG, UITB, AAPL
Q4 2025	101	$198.4M	SCHD, BSV, VIG, UITB, AAPL
Q3 2025	93	$191.6M	SCHD, BSV, VIG, UITB, AAPL
Q2 2025	85	$177.7M	SCHD, BSV, VIG, UITB, AAPL
Q1 2025	117	$233.9M	SCHD, BSV, VIG, UITB, AAPL
Q4 2024	77	$172.3M	SCHD, BSV, VIG, AAPL, UITB
Q3 2024	81	$167.9M	SCHD, BSV, VIG, AAPL, UITB
Q2 2024	71	$146.8M	SCHD, BSV, VIG, AAPL, MGV
Q1 2024	76	$143.9M	SCHD, BSV, VIG, AAPL, MGV