Purple InnovationPRPL
13F holders, Q2 2026 (June 30)61holders −9
4new positions
12sold out
3famous investors
$0.36avg. 13F price*
At the end of Q2 2026, 61 institutions reported holding Purple Innovation Inc. (PRPL) in their 13F filings, down 9 from Q1 2026. 4 opened new positions and 12 sold out. The largest holders were Coliseum Capital Management, LLC ($16.7M), Wasatch Advisors LP ($1.8M) and Vanguard Capital Management LLC ($789K). 3 famous investors held it, including Israel Englander (0.0% of Millennium Management's portfolio), Paul Tudor Jones (0.0% of Tudor Investment Corporation's portfolio) and Jim Simons / Peter Brown (0.0% of Renaissance Technologies's portfolio).
- Company
- Purple Innovation Inc.
- CUSIP
- 74640Y106
- Latest filing quarter
- Q2 2026
History
Number of 13F holders
Total Exit/New Position Q1 2026 → Q2 2026
| Institutions | Total Value | |
|---|---|---|
| New Positions | 4 | $34K |
| Exits | 12 | $600K |
All 13F filers, Q1 2026 → Q2 2026: 832,165 shares bought and 2,236,711 shares sold, net −1,404,546 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.
Ownership 61 holders
| Coliseum Capital Management, LLC | 1.44% | No change | 46,855,291 | $16.7M |
| Wasatch Advisors LP | 0.01% | No change | 5,071,444 | $1.8M |
| Vanguard Capital Management LLC | 0.00% | Reduce -2.0% | 2,210,496 | $789K |
| BlackRock, Inc. | 0.00% | Reduce 0.0% | 1,045,427 | $373K |
| Dynamic Advisor Solutions LLC | 0.01% | No change | 752,200 | $269K |
| Millennium Management | 0.00% | Reduce -14.2% | 727,895 | $260K |
| Geode Capital Management, LLC | 0.00% | Reduce -8.6% | 617,869 | $221K |
| Jacobs Levy Equity Management, Inc. | 0.00% | No change | 608,180 | $217K |
| Shay Capital LLC | 0.01% | Add +199.1% | 371,207 | $133K |
| Crumly & Associates Inc. | 0.02% | Add +14.1% | 333,263 | $119K |
| Goldman Sachs Group Inc. | 0.00% | Add +115.9% | 315,877 | $113K |
| Vanguard Fiduciary Trust Co. | 0.00% | No change | 308,521 | $110K |
| Anson Funds Management LP | 0.01% | No change | 300,000 | $107K |
| Charles Schwab Investment Management Inc. | 0.00% | Reduce -1.7% | 282,242 | $101K |
| Stratos Wealth Partners, LTD. | 0.00% | Add +0.1% | 273,561 | $98K |
| State Street Corp. | 0.00% | No change | 259,838 | $93K |
| UBS Group AG | 0.00% | Add +171.5% | 156,167 | $56K |
| Tudor Investment Corporation | 0.00% | No change | 150,649 | $54K |
| Divisadero Street Capital Management, LP | 0.00% | No change | 138,605 | $49K |
| Northern Trust Corp. | 0.00% | Add +41.0% | 137,104 | $49K |
| MML Investors Services, LLC | 0.00% | Reduce -2.2% | 128,993 | $46K |
| Qube Research & Technologies Ltd | 0.00% | Add +383.5% | 118,352 | $42K |
| Midwest Financial Group LLC | 0.01% | No change | 115,000 | $41K |
| LPL Financial LLC | 0.00% | Add +30.9% | 100,119 | $36K |
| B.O.S.S. Retirement Advisors, LLC | 0.01% | Reduce -17.2% | 82,832 | $30K |
| Bridgeway Capital Management, LLC | 0.00% | No change | 75,000 | $27K |
| Gsa Capital Partners LLP | 0.00% | New | 74,000 | $26K |
| Simplex Trading, LLC | 0.00% | Add +27.6% | 59,705 | $21K |
| MAI Capital Management | 0.00% | No change | 50,000 | $18K |
| Renaissance Technologies | 0.00% | Reduce -93.6% | 43,477 | $16K |
| Vanguard Global Advisers, LLC | 0.00% | No change | 30,040 | $11K |
| Legacy Wealth Managment, LLC | 0.00% | Reduce -50.3% | 28,627 | $10K |
| Caprock Group, LLC | 0.00% | No change | 27,420 | $10K |
| DAVENPORT & Co LLC | 0.00% | No change | 25,000 | $9K |
| XTX Topco Ltd | 0.00% | Reduce -79.6% | 23,684 | $8K |
| HRT Financial LP | 0.00% | Add +80.0% | 19,811 | $7K |
| Cottage Street Advisors LLC | 0.00% | No change | 14,300 | $5K |
| Plan Group Financial, LLC | 0.00% | No change | 13,000 | $5K |
| Kestra Private Wealth Services, LLC | 0.00% | New | 10,767 | $4K |
| Tower Research Capital LLC (TRC) | 0.00% | New | 10,482 | $4K |
| Group One Trading LLC | 0.00% | Reduce -10.6% | 10,450 | $4K |
| Kesler, Norman & Wride, LLC | 0.00% | No change | 10,027 | $4K |
| Seros Financial, LLC | 0.00% | No change | 10,000 | $4K |
| Sterling Investment Counsel, LLC | 0.00% | No change | 10,000 | $4K |
| Osaic Holdings, Inc. | 0.00% | Reduce -12.9% | 9,140 | $3K |
| JPMorgan Chase & Co. | 0.00% | Reduce -97.5% | 8,356 | $3K |
| Crewe Advisors LLC | 0.00% | No change | 8,849 | $3K |
| Jones Financial Companies LLLP | 0.00% | No change | 2,000 | $780 |
| Optiver Holding B.V. | 0.00% | No change | 1,593 | $569 |
| Morgan Stanley | 0.00% | Reduce -1.1% | 1,471 | $525 |
| IFP Advisors, Inc | 0.00% | No change | 844 | $301 |
| Armstrong Advisory Group, Inc. | 0.00% | New | 500 | $179 |
| Wells Fargo & Company | 0.00% | No change | 413 | $147 |
| Barclays PLC | 0.00% | Add +39300.0% | 394 | $140 |
| Larson Financial Group LLC | 0.00% | No change | 293 | $105 |
| BNP Paribas Financial Markets | 0.00% | No change | 188 | $67 |
| Rockefeller Capital Management L.P. | 0.00% | No change | 30 | $11 |
| SBI Securities Co., Ltd. | 0.00% | No change | 10 | $4 |
| Arax Advisory Partners | 0.00% | Add +400.0% | 5 | $2 |
| Royal Bank of Canada | 0.00% | Reduce -62.0% | 150 | $0 |
| NewEdge Advisors, LLC | 0.00% | No change | 1 | $0 |
"% of holder's portfolio" is PRPL's weight in each manager's 13F, not the share of Purple Innovation Inc. the manager owns.