Cannon Financial Strategists, Inc.

In its 13F for Q1 2026 (holdings as of March 31, 2026, filed May 12, 2026), Cannon Financial Strategists, Inc. reported 109 stock positions worth $760.8 million. Its top holding was Dimensional International (DFIC) at 16.1% of the portfolio, followed by SS SPDR S&P 600 SC Val ETF (SLYV, 12.5%) and Avantis US Large Cap Value (AVLV, 12.0%). Compared with Q4 2025, it opened 11 new positions, sold out of 2, added to 64 and reduced 17. The biggest buy was Avantis US Large Cap Value (AVLV, shares +4%) and the biggest sale Avantis Emerging Markets Eq (AVEM, shares −3%).

Most Recent 13F
Q2 2026
Location
ATHENS, GA
CIK
0002031123
Portfolio Value
$760.8M (Q1 2026)
SEC Filing
0001951757-26-000829 ↗ filed May 12, 2026

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $508.6M Q1 2024 Q2 2024: $524.4M Q2 2024 Q3 2024: $572.1M Q3 2024 Q4 2024: $583.3M Q4 2024 Q1 2025: $582.5M Q1 2025 Q2 2025: $633.1M Q2 2025 Q3 2025: $698.8M Q3 2025 Q4 2025: $719.3M Q4 2025 Q1 2026: $760.8M $760.8M Q1 2026 Q2 2026: $878.5M Q2 2026

Holdings 109 stocks · $760.8M
DFIC Dimensional International Co. 16.14% 3,455,475 $122.8M Add +0.1%
SLYV SS SPDR S&P 600 SC Val ETF 12.53% 1,008,055 $95.3M Add +0.6%
AVLV Avantis US Large Cap Value 11.97% 1,130,111 $91.1M Add +4.3%
SPYG SS SPDR P S&P 500 Growth ETF 11.37% 883,504 $86.5M Add +7.8%
BIV Vanguard Intermediate-Term B 6.67% 657,468 $50.7M Add +10.1%
SPIP SS SPDR P Tips ETF 3.94% 1,152,717 $30.0M Add +9.9%
VUG Vanguard Mrngstar GR ETF-Sui 3.78% 65,765 $28.7M Add +3.5%
AVEM Avantis Emerging Markets Eq 3.56% 335,823 $27.1M Reduce -2.6%
VTI VG Morningstar TS MKT ETF-US 2.97% 70,417 $22.6M Add +0.5%
AVDE Avantis International Equity 2.92% 262,157 $22.2M Add +1.9%
CGCB Cap Group Core Bond 2.42% 702,136 $18.4M Add +37.8%
EMB iShares JP Morgan Usd Emergi 2.33% 188,876 $17.7M Add +3.6%
VIOV Vanguard S&P Small-Cap 600 V 1.99% 149,072 $15.2M Reduce -0.6%
USRT iShares Core US REIT ETF 1.63% 209,038 $12.4M Add +2.3%
ICSH iShares Ultra Short Duration 1.51% 227,396 $11.5M Add +6.8%
SPTM SS SPDR P S&P 1500 Comp ETF 1.00% 96,331 $7.6M Add +10.0%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.97% 33,938 $7.4M Add +0.5%
ISTB iShares Core 1-5 Year Usd Bo 0.65% 102,105 $4.9M Add +21.9%
KO The Coca-Cola Co. 0.55% 55,185 $4.2M Reduce -4.4%
CGMU Cap Group Municipal Income 0.53% 148,974 $4.0M New
DFAX Dimensional World Ex US Core 0.49% 110,353 $3.7M Add +118.9%
MUB iShares National Muni Bond E 0.40% 28,636 $3.0M Reduce -0.8%
FIXD First Trust Smith Opportunis 0.39% 68,896 $3.0M Add +3.4%
VTEB Vanguard Tax-Exempt Bond ETF 0.38% 58,297 $2.9M Add +10.4%
IVV iShares Core S&P 500 ETF 0.37% 4,347 $2.8M Add +14.4%
VLUE iShares MSCI USA Value Facto 0.35% 18,780 $2.7M Reduce -0.5%
VOO Vanguard S&P 500 ETF 0.33% 4,206 $2.5M No change
DFAE Dimensional Emerging Core Eq 0.32% 71,027 $2.4M Add +7.2%
BRK.B Berkshire Hathaway Inc. Class B 0.30% 4,755 $2.3M Add +11.5%
IWF iShares Russell 1000 Growth 0.29% 5,197 $2.2M Reduce -2.7%
EFG iShares MSCI Eafe Growth ETF 0.28% 19,087 $2.1M Reduce -0.1%
SPY SS SPDR S&P 500 ETF Trust-US 0.27% 3,110 $2.0M Reduce -0.2%
CGSD Cap Group Short Duration 0.26% 77,816 $2.0M Add +164.2%
SO The Southern Co. 0.23% 18,413 $1.8M Add +23.7%
VXUS Vanguard Total Intl Stock 0.23% 22,854 $1.8M Add +3.8%
TIP iShares Tips Bond ETF 0.23% 15,739 $1.7M Reduce -1.3%
DFLV Dim US Large Cap Value ETF 0.22% 46,515 $1.7M Add +4.0%
IBTH iShares Ibonds Dec 2027 Term 0.19% 64,583 $1.4M Add +0.5%
IBTG iShares Ibonds Dec 2026 Term 0.19% 63,153 $1.4M Add +0.6%
IBDS Ishrs Ibnds Dec 27 Corp. ETF 0.19% 58,483 $1.4M Add +0.7%
SCHJ Schwab 1-5 YR Corp. BND ETF 0.18% 54,958 $1.4M Add +0.8%
VEA Vanguard Ftse Developed ETF 0.17% 20,705 $1.3M Add +2.0%
HD Home Depot Inc. 0.16% 3,798 $1.2M Reduce -6.6%
IMTB iShares Core 5-10 Year Usd 0.16% 27,121 $1.2M Add +2.7%
AAPL Apple Inc. 0.15% 4,453 $1.1M Reduce -40.0%
XOM Exxon Mobil Corp. 0.15% 6,620 $1.1M Add +33.2%
SPDW Ste STR SPDR PT DW Eu ETF 0.15% 24,341 $1.1M Add +138.3%
VTV Vanguard Mrngstr Val ETF-Aui 0.14% 5,593 $1.1M Reduce -6.2%
PG The Procter & Gamble Co. 0.14% 7,509 $1.1M Reduce -0.4%
VWO Vanguard Ftse Emerging Marke 0.13% 18,623 $1.0M Add +2.5%
IBDR iShares Ibonds Dec 2026 Term 0.13% 40,536 $983K Add +0.6%
WMT Walmart Inc. 0.12% 7,590 $943K Add +8.9%
MSFT Microsoft Corp. 0.12% 2,537 $939K Add +5.4%
ABBV Abbvie Inc. 0.12% 4,168 $906K Add +0.7%
DUK Duke Energy Corp. 0.12% 6,873 $900K Add +0.5%
RYTM Rhythm Pharmaceuticals Inc. 0.11% 10,000 $870K No change
CEF Sprott Physical Gold and Sil 0.09% 14,282 $682K Add +29.8%
JNJ Johnson & Johnson 0.09% 2,752 $673K Add +2.5%
VNQ Vanguard Real Estate ETF 0.08% 6,636 $589K Add +0.7%
VIG Vanguard Dividend Apprec ETF 0.07% 2,554 $549K Add +0.9%
PHYS Sprott Physical Gold Trust 0.07% 15,327 $543K Add +6.3%
KMI Kinder Morgan Inc. 0.07% 15,190 $509K Add +31.4%
MRK Merck & Co. Inc. 0.07% 4,188 $504K Add +1.8%
GLD SPDR Gold Shares 0.07% 1,157 $498K No change
CVX Chevron Corp. 0.06% 2,305 $477K Add +74.2%
JPM JPMorgan Chase & Co. 0.06% 1,611 $474K Add +3.3%
CGCP Cap Group Core Plus Income 0.06% 21,050 $470K New
ROK Rockwell Automation Inc. 0.06% 1,268 $455K No change
ABT Abbott Laboratories 0.06% 4,363 $448K Add +0.1%
GOOG Alphabet Inc. Class C 0.06% 1,559 $447K Reduce -1.9%
SCHZ Schwab US Aggregate Bond ETF 0.06% 19,141 $444K Add +88.9%
AMGN Amgen Inc. 0.06% 1,226 $431K Reduce -39.4%
AER Aercap Holdings NV 0.05% 3,000 $412K No change
SUB iShares Short-Term National 0.05% 3,738 $398K No change
DFIS Dimensional International SM 0.05% 11,414 $384K Add +0.1%
HSY The Hershey Co. 0.05% 1,766 $367K Add +0.3%
EFIV SS SPDR S&P 500 ESG ETF 0.05% 5,755 $363K New
SCHG Schwab US Large-Cap Growth 0.05% 12,176 $355K Add +34.0%
IUSG iShares Core S&P U.S. Growth 0.05% 2,220 $344K Add +0.1%
RSP Invesco S&P 500 Equal Weight 0.04% 1,720 $330K Add +13.6%
LLY Eli Lilly & Co. 0.04% 356 $328K Add +2.3%
GIS General Mills Inc. 0.04% 8,765 $326K Reduce -0.6%
NVDA Nvidia Corp. 0.04% 1,799 $314K Add +15.7%
VCSH Vanguard S/T Corp. Bond ETF 0.04% 3,949 $313K Add +0.2%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.04% 1,226 $297K Add +0.5%
VEU Vanguard Ftse All-World Ex-U 0.04% 3,946 $296K No change
COST Costco Wholesale Corp. 0.04% 277 $276K Add +7.0%
IWV iShares Russell 3000 ETF 0.04% 723 $268K No change
TXN Texas Instruments Inc. 0.03% 1,365 $265K Reduce -0.3%
QUAL iShares MSCI USA Quality Fac 0.03% 1,366 $262K Add +0.3%
FSMB First Trust Short Dur Manag 0.03% 12,706 $254K New
EMHC SS SPDR BB Em Usd Bond ETF 0.03% 10,150 $252K Add +0.9%
T AT&T Inc. 0.03% 8,635 $250K No change
WPM Wheaton Precious Metals Corp. 0.03% 1,889 $248K New
UPS United Parcel Service Class B 0.03% 2,498 $246K No change
IWN iShares Russell 2000 Value E 0.03% 1,265 $240K No change
SCHF Schwab Intl Equity ETF 0.03% 9,611 $238K New
VBK Van Morst SML-Cap Gro-Usd Inc. 0.03% 781 $236K No change
DFAI Dimensional International Co. 0.03% 5,997 $234K No change
LOW Lowe's Cos Inc. 0.03% 980 $232K Add +3.5%
VT Vanguard Tot World STK ETF 0.03% 1,629 $225K New
IWD iShares Russell 1000 Value E 0.03% 1,015 $217K No change
UBSI United Bankshares Inc. 0.03% 5,000 $207K New
EFV iShares MSCI Eafe Value ETF 0.03% 2,734 $203K New
NEE Nextera Energy Inc. 0.03% 2,185 $203K New
KGC Kinross Gold Corp. 0.03% 6,591 $201K New
SGC Superior Group of Cos Inc. 0.02% 11,992 $122K No change
MPT Medical Properties Trust Inc. 0.01% 20,000 $93K No change
BEAT Heartbeam Inc. 0.01% 72,788 $89K No change

Portfolio Sells Q4 2025 → Q1 2026
AVEM Avantis Emerging Markets Eq Reduce -2.6% 3.56% −0.13
AAPL Apple Inc. Reduce -40.0% 0.15% −0.13
IWF iShares Russell 1000 Growth Reduce -2.7% 0.29% −0.06
VIOV Vanguard S&P Small-Cap 600 V Reduce -0.6% 1.99% −0.04
AMGN Amgen Inc. Reduce -39.4% 0.06% −0.04
BLK BlackRock Inc. Sold out 0.00% −0.03
HD Home Depot Inc. Reduce -6.6% 0.16% −0.03
MUB iShares National Muni Bond E Reduce -0.8% 0.40% −0.03
SPY SS SPDR S&P 500 ETF Trust-US Reduce -0.2% 0.27% −0.03
TRMK Trustmark Corp. Sold out 0.00% −0.03
EFG iShares MSCI Eafe Growth ETF Reduce -0.1% 0.28% −0.02
TIP iShares Tips Bond ETF Reduce -1.3% 0.23% −0.02
GIS General Mills Inc. Reduce -0.6% 0.04% −0.01
VTV Vanguard Mrngstr Val ETF-Aui Reduce -6.2% 0.14% −0.01
GOOG Alphabet Inc. Class C Reduce -1.9% 0.06% −0.01
KO The Coca-Cola Co. Reduce -4.4% 0.55% −0.01
VLUE iShares MSCI USA Value Facto Reduce -0.5% 0.35% −0.01
PG The Procter & Gamble Co. Reduce -0.4% 0.14% −0.01
TXN Texas Instruments Inc. Reduce -0.3% 0.03% +0.00

Portfolio Buys Q4 2025 → Q1 2026
AVLV Avantis US Large Cap Value Add +4.3% 11.97% +0.56
CGCB Cap Group Core Bond Add +37.8% 2.42% +0.54
CGMU Cap Group Municipal Income New 0.53% +0.53
DFAX Dimensional World Ex US Core Add +118.9% 0.49% +0.26
BIV Vanguard Intermediate-Term B Add +10.1% 6.67% +0.20
SPIP SS SPDR P Tips ETF Add +9.9% 3.94% +0.16
CGSD Cap Group Short Duration Add +164.2% 0.26% +0.16
SPDW Ste STR SPDR PT DW Eu ETF Add +138.3% 0.15% +0.08
ISTB iShares Core 1-5 Year Usd Bo Add +21.9% 0.65% +0.08
XOM Exxon Mobil Corp. Add +33.2% 0.15% +0.06
CGCP Cap Group Core Plus Income New 0.06% +0.06
SO The Southern Co. Add +23.7% 0.23% +0.05
EFIV SS SPDR S&P 500 ESG ETF New 0.05% +0.05
CVX Chevron Corp. Add +74.2% 0.06% +0.03
FSMB First Trust Short Dur Manag New 0.03% +0.03
WPM Wheaton Precious Metals Corp. New 0.03% +0.03
SCHF Schwab Intl Equity ETF New 0.03% +0.03
VT Vanguard Tot World STK ETF New 0.03% +0.03
UBSI United Bankshares Inc. New 0.03% +0.03
EFV iShares MSCI Eafe Value ETF New 0.03% +0.03
NEE Nextera Energy Inc. New 0.03% +0.03
KGC Kinross Gold Corp. New 0.03% +0.03
SCHZ Schwab US Aggregate Bond ETF Add +88.9% 0.06% +0.03
KMI Kinder Morgan Inc. Add +31.4% 0.07% +0.02
CEF Sprott Physical Gold and Sil Add +29.8% 0.09% +0.02
DFAE Dimensional Emerging Core Eq Add +7.2% 0.32% +0.02
WMT Walmart Inc. Add +8.9% 0.12% +0.02
ICSH iShares Ultra Short Duration Add +6.8% 1.51% +0.02
VTEB Vanguard Tax-Exempt Bond ETF Add +10.4% 0.38% +0.01
IVV iShares Core S&P 500 ETF Add +14.4% 0.37% +0.01
JNJ Johnson & Johnson Add +2.5% 0.09% +0.01
USRT iShares Core US REIT ETF Add +2.3% 1.63% +0.01
DUK Duke Energy Corp. Add +0.5% 0.12% +0.01
MRK Merck & Co. Inc. Add +1.8% 0.07% +0.01
DFLV Dim US Large Cap Value ETF Add +4.0% 0.22% +0.01
SCHG Schwab US Large-Cap Growth Add +34.0% 0.05% +0.01
COST Costco Wholesale Corp. Add +7.0% 0.04% +0.01
PHYS Sprott Physical Gold Trust Add +6.3% 0.07% +0.01
HSY The Hershey Co. Add +0.3% 0.05% +0.00
RSP Invesco S&P 500 Equal Weight Add +13.6% 0.04% +0.00
BRK.B Berkshire Hathaway Inc. Class B Add +11.5% 0.30% +0.00
NVDA Nvidia Corp. Add +15.7% 0.04% +0.00
VXUS Vanguard Total Intl Stock Add +3.8% 0.23% +0.00
LOW Lowe's Cos Inc. Add +3.5% 0.03% −0.00
DFIS Dimensional International SM Add +0.1% 0.05% −0.00
VEA Vanguard Ftse Developed ETF Add +2.0% 0.17% −0.00
EMHC SS SPDR BB Em Usd Bond ETF Add +0.9% 0.03% −0.00
VCSH Vanguard S/T Corp. Bond ETF Add +0.2% 0.04% −0.00
QUAL iShares MSCI USA Quality Fac Add +0.3% 0.03% −0.00
VWO Vanguard Ftse Emerging Marke Add +2.5% 0.13% −0.00

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 133$878.5MDFIC, SLYV, SPYG, AVLV, BIV
Q1 2026 109$760.8MDFIC, SLYV, AVLV, SPYG, BIV
Q4 2025 100$719.3MDFIC, SLYV, SPYG, AVLV, BIV
Q3 2025 104$698.8MDFIC, SLYV, SPYG, AVLV, BIV
Q2 2025 100$633.1MDFIC, SPYG, SLYV, AVLV, BIV
Q1 2025 96$582.5MDFIC, SLYV, SPYG, AVLV, BIV
Q4 2024 96$583.3MDFIC, SLYV, SPYG, AVLV, BIV
Q3 2024Amended 98$572.1MDFIC, SLYV, SPYG, AVLV, BIV
Q2 2024 92$524.4MDFIC, SLYV, SPYG, AVLV, BIV
Q1 2024 94$508.6MDFIC, SLYV, SPYG, AVLV, BIV