Cannon Financial Strategists, Inc.

In its 13F for Q2 2026 (holdings as of June 30, 2026, filed August 7, 2026), Cannon Financial Strategists, Inc. reported 133 stock positions worth $878.5 million. Its top holding was Dimensional International (DFIC) at 15.3% of the portfolio, followed by SS SPDR S&P 600 SC Val ETF (SLYV, 12.4%) and SS SPDR P S&P 500 Growth ETF (SPYG, 12.4%). Compared with Q1 2026, it opened 28 new positions, sold out of 4, added to 48 and reduced 30. The biggest buy was SS SPDR P S&P 500 Growth ETF (SPYG, shares +3%) and the biggest sale iShares Ultra Short Duration (ICSH, shares −18%).

Most Recent 13F
Q2 2026
Location
ATHENS, GA
CIK
0002031123
Portfolio Value
$878.5M (Q2 2026)
SEC Filing
0001951757-26-001140 ↗ filed Aug 7, 2026

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $508.6M Q1 2024 Q2 2024: $524.4M Q2 2024 Q3 2024: $572.1M Q3 2024 Q4 2024: $583.3M Q4 2024 Q1 2025: $582.5M Q1 2025 Q2 2025: $633.1M Q2 2025 Q3 2025: $698.8M Q3 2025 Q4 2025: $719.3M Q4 2025 Q1 2026: $760.8M Q1 2026 Q2 2026: $878.5M $878.5M Q2 2026

Holdings 133 stocks · $878.5M
DFIC Dimensional International Co. 15.28% 3,603,650 $134.3M Add +4.3%
SLYV SS SPDR S&P 600 SC Val ETF 12.43% 1,001,138 $109.2M Reduce -0.7%
SPYG SS SPDR P S&P 500 Growth ETF 12.38% 914,234 $108.8M Add +3.5%
AVLV Avantis US Large Cap Value 11.74% 1,130,339 $103.1M Add +0.0%
BIV Vanguard Intermediate-Term B 6.08% 696,561 $53.4M Add +6.0%
VUG Vanguard Mrngstar GR ETF-Sui 3.88% 395,858 $34.1M Add +0.3%
SPIP SS SPDR P Tips ETF 3.59% 1,228,789 $31.6M Add +6.6%
AVEM Avantis Emerging Markets Eq 3.53% 321,733 $31.0M Reduce -4.2%
VTI VG Morningstar TS MKT ETF-US 3.01% 71,573 $26.5M Add +1.6%
AVDE Avantis International Equity 2.74% 269,845 $24.1M Add +2.9%
EMB iShares JP Morgan Usd Emergi 2.17% 197,737 $19.1M Add +4.7%
CGCB Cap Group Core Bond 2.00% 671,881 $17.6M Reduce -4.3%
VIOV Vanguard S&P Small-Cap 600 V 1.95% 145,840 $17.1M Reduce -2.2%
USRT iShares Core US REIT ETF 1.61% 212,247 $14.1M Add +1.5%
ICSH iShares Ultra Short Duration 1.07% 186,598 $9.4M Reduce -17.9%
SPTM SS SPDR P S&P 1500 Comp ETF 0.99% 96,238 $8.7M Reduce -0.1%
CGMU Cap Group Municipal Income 0.96% 305,784 $8.4M Add +105.3%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.95% 34,527 $8.4M Add +1.7%
ISTB iShares Core 1-5 Year Usd Bo 0.57% 103,207 $5.0M Add +1.1%
KO The Coca-Cola Co. 0.51% 55,185 $4.5M No change
DFAX Dimensional World Ex US Core 0.46% 109,286 $4.0M Reduce -1.0%
TMB Thornburg Multi Sector B ETF 0.44% 153,054 $3.9M New
VLUE iShares MSCI USA Value Facto 0.43% 18,831 $3.8M Add +0.3%
CGSM Cap Group Short Muni Income 0.41% 136,919 $3.6M New
IVV iShares Core S&P 500 ETF 0.37% 4,339 $3.2M Reduce -0.2%
VTEB Vanguard Tax-Exempt Bond ETF 0.36% 62,715 $3.2M Add +7.6%
FIXD First Trust Smith Opportunis 0.36% 72,459 $3.2M Add +5.2%
IMTB iShares Core 5-10 Year Usd 0.36% 72,412 $3.2M Add +167.0%
VOO Vanguard S&P 500 ETF 0.33% 4,216 $2.9M Add +0.2%
CGSD Cap Group Short Duration 0.33% 111,085 $2.9M Add +42.8%
TIP iShares Tips Bond ETF 0.32% 25,506 $2.8M Add +62.1%
DFAE Dimensional Emerging Core Eq 0.31% 68,644 $2.8M Reduce -3.4%
MUB iShares National Muni Bond E 0.31% 25,325 $2.7M Reduce -11.6%
MSFT Microsoft Corp. 0.29% 6,831 $2.5M Add +169.3%
IWF iShares Russell 1000 Growth 0.28% 19,871 $2.5M Reduce -4.4%
BRK.B Berkshire Hathaway Inc. Class B 0.27% 4,755 $2.4M No change
EFG iShares MSCI Eafe Growth ETF 0.27% 18,940 $2.4M Reduce -0.8%
SPY SS SPDR S&P 500 ETF Trust-US 0.25% 2,952 $2.2M Reduce -5.1%
ABBV Abbvie Inc. 0.24% 8,369 $2.1M Add +100.8%
VXUS Vanguard Total Intl Stock 0.22% 22,838 $2.0M Reduce -0.1%
DFLV Dim US Large Cap Value ETF 0.21% 46,722 $1.8M Add +0.5%
SO The Southern Co. 0.19% 17,067 $1.6M Reduce -7.3%
VEA Vanguard Ftse Developed ETF 0.18% 22,528 $1.6M Add +8.8%
IBTG iShares Ibonds Dec 2026 Term 0.17% 63,514 $1.5M Add +0.6%
IBTH iShares Ibonds Dec 2027 Term 0.17% 64,967 $1.5M Add +0.6%
IBDS Ishrs Ibnds Dec 27 Corp. ETF 0.16% 58,868 $1.4M Add +0.7%
AAPL Apple Inc. 0.16% 4,898 $1.4M Add +10.0%
HD Home Depot Inc. 0.15% 3,793 $1.3M Reduce -0.1%
SPDW Ste STR SPDR PT DW Eu ETF 0.14% 24,362 $1.2M Add +0.1%
VTV Vanguard Mrngstr Val ETF-Aui 0.14% 5,631 $1.2M Add +0.7%
SCHJ Schwab 1-5 YR Corp. BND ETF 0.13% 47,552 $1.2M Reduce -13.5%
VWO Vanguard Ftse Emerging Marke 0.13% 18,689 $1.1M Add +0.3%
RYTM Rhythm Pharmaceuticals Inc. 0.13% 10,000 $1.1M No change
PG The Procter & Gamble Co. 0.13% 7,509 $1.1M No change
IJT iShares S&P Small-Cap 600 GR 0.11% 5,629 $1.0M New
IBDR iShares Ibonds Dec 2026 Term 0.11% 40,778 $988K Add +0.6%
XOM Exxon Mobil Corp. 0.10% 6,591 $901K Reduce -0.4%
RTX RTX Corp. 0.10% 4,566 $866K New
WMT Walmart Inc. 0.10% 7,564 $857K Reduce -0.3%
JNJ Johnson & Johnson 0.09% 3,252 $826K Add +18.2%
IJJ iShares S&P Mid-Cap 400 Valu 0.09% 5,302 $783K New
AVGO Broadcom Inc. 0.09% 2,045 $772K New
DUK Duke Energy Corp. 0.09% 5,989 $758K Reduce -12.9%
CAT Caterpillar Inc. 0.08% 645 $687K New
PSX Phillips 66 0.08% 4,024 $680K New
COST Costco Wholesale Corp. 0.08% 722 $676K Add +160.7%
ETN Eaton Corp. PLC 0.07% 1,534 $654K New
ROK Rockwell Automation Inc. 0.07% 1,268 $628K No change
VIG Vanguard Dividend Apprec ETF 0.07% 2,554 $604K No change
CEF Sprott Physical Gold and Sil 0.07% 14,282 $575K No change
VNQ Vanguard Real Estate ETF 0.06% 5,737 $553K Reduce -13.6%
MRK Merck & Co. Inc. 0.06% 4,294 $552K Add +2.5%
GOOG Alphabet Inc. Class C 0.06% 1,559 $551K No change
JPM JPMorgan Chase & Co. 0.06% 1,612 $528K Add +0.1%
GLW Corning Inc. 0.06% 2,028 $518K New
MU Micron Technology Inc. 0.06% 421 $486K New
KMI Kinder Morgan Inc. 0.06% 15,135 $484K Reduce -0.4%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.06% 1,721 $484K Add +40.4%
CGCP Cap Group Core Plus Income 0.05% 21,307 $475K Add +1.2%
PHYS Sprott Physical Gold Trust 0.05% 15,327 $462K No change
SCHZ Schwab US Aggregate Bond ETF 0.05% 19,214 $444K Add +0.4%
AMGN Amgen Inc. 0.05% 1,226 $444K No change
SCHG Schwab US Large-Cap Growth 0.05% 12,618 $427K Add +3.6%
GLD SPDR Gold Shares 0.05% 1,157 $426K No change
LLY Eli Lilly & Co. 0.05% 354 $425K Reduce -0.6%
IUSG iShares Core S&P U.S. Growth 0.05% 2,250 $423K Add +1.4%
EFIV SS SPDR S&P 500 ESG ETF 0.05% 5,755 $420K No change
NVDA Nvidia Corp. 0.05% 2,091 $418K Add +16.2%
TXN Texas Instruments Inc. 0.05% 1,365 $407K No change
ABT Abbott Laboratories 0.05% 4,391 $398K Add +0.6%
USHY iShares Broad Usd High Yield 0.04% 10,575 $391K New
DFIS Dimensional International SM 0.04% 11,158 $391K Reduce -2.2%
CVX Chevron Corp. 0.04% 2,302 $382K Reduce -0.1%
DOV Dover Corp. 0.04% 1,672 $375K New
RSP Invesco S&P 500 Equal Weight 0.04% 1,720 $366K No change
GIS General Mills Inc. 0.04% 10,440 $363K Add +19.1%
QUAL iShares MSCI USA Quality Fac 0.04% 1,570 $345K Add +14.9%
VEU Vanguard Ftse All-World Ex-U 0.04% 3,946 $330K No change
SUB iShares Short-Term National 0.04% 3,097 $330K Reduce -17.1%
SPCX Space Exploration Techn Class A 0.04% 1,851 $316K New
DFSV Dimensional US Small Cap Val 0.04% 8,128 $315K New
HSY The Hershey Co. 0.04% 1,766 $310K No change
IWV iShares Russell 3000 ETF 0.04% 723 $308K No change
WFC Wells Fargo & Co. 0.03% 3,600 $298K New
NFLX Netflix Inc. 0.03% 4,148 $296K New
VBK Van Morst SML-Cap Gro-Usd Inc. 0.03% 781 $286K No change
IWN iShares Russell 2000 Value E 0.03% 1,265 $280K No change
UPS United Parcel Service Class B 0.03% 2,498 $269K No change
SCHF Schwab Intl Equity ETF 0.03% 9,567 $265K Reduce -0.5%
VT Vanguard Tot World STK ETF 0.03% 1,685 $264K Add +3.4%
AER Aercap Holdings NV 0.03% 1,804 $263K Reduce -39.9%
PFE Pfizer Inc. 0.03% 10,892 $262K New
EMHC SS SPDR BB Em Usd Bond ETF 0.03% 10,295 $262K Add +1.4%
FSMB First Trust Short Dur Manag 0.03% 12,706 $254K No change
DFAI Dimensional International Co. 0.03% 6,066 $250K Add +1.1%
XLK SS Technology Select Sector 0.03% 1,304 $248K New
IWD iShares Russell 1000 Value E 0.03% 1,015 $246K No change
PEP Pepsico Inc. 0.03% 1,796 $243K New
MS Morgan Stanley 0.03% 1,141 $239K New
DAL Delta Air Lines Inc. 0.03% 2,533 $237K New
GE General Electric filed as GE AEROSPACE 0.03% 634 $237K New
USB US Bancorp 0.03% 3,848 $232K New
SCHX Schwab US Large-Cap ETF 0.03% 7,717 $227K New
IJR iShares Core S&P Small-Cap E 0.03% 1,523 $226K New
VCSH Vanguard S/T Corp. Bond ETF 0.03% 2,811 $222K Reduce -28.8%
IJH iShares Core S&P Midcap ETF 0.02% 2,827 $218K New
WPM Wheaton Precious Metals Corp. 0.02% 1,889 $212K No change
EFV iShares MSCI Eafe Value ETF 0.02% 2,734 $209K No change
LOW Lowe's Cos Inc. 0.02% 947 $209K Reduce -3.4%
SGC Superior Group of Cos Inc. 0.02% 11,992 $157K No change
MPT Medical Properties Trust Inc. 0.01% 20,000 $92K No change
TTRX Turn Therapeutics Inc. 0.01% 10,000 $73K New
BEAT Heartbeam Inc. 0.01% 72,788 $55K No change

Portfolio Sells Q1 2026 → Q2 2026
ICSH iShares Ultra Short Duration Reduce -17.9% 1.07% −0.44
CGCB Cap Group Core Bond Reduce -4.3% 2.00% −0.42
SLYV SS SPDR S&P 600 SC Val ETF Reduce -0.7% 12.43% −0.10
MUB iShares National Muni Bond E Reduce -11.6% 0.31% −0.09
SO The Southern Co. Reduce -7.3% 0.19% −0.05
VIOV Vanguard S&P Small-Cap 600 V Reduce -2.2% 1.95% −0.05
XOM Exxon Mobil Corp. Reduce -0.4% 0.10% −0.05
SCHJ Schwab 1-5 YR Corp. BND ETF Reduce -13.5% 0.13% −0.05
DFAX Dimensional World Ex US Core Reduce -1.0% 0.46% −0.03
T AT&T Inc. Sold out 0.00% −0.03
DUK Duke Energy Corp. Reduce -12.9% 0.09% −0.03
UBSI United Bankshares Inc. Sold out 0.00% −0.03
NEE Nextera Energy Inc. Sold out 0.00% −0.03
WMT Walmart Inc. Reduce -0.3% 0.10% −0.03
KGC Kinross Gold Corp. Sold out 0.00% −0.03
AER Aercap Holdings NV Reduce -39.9% 0.03% −0.02
AVEM Avantis Emerging Markets Eq Reduce -4.2% 3.53% −0.02
CVX Chevron Corp. Reduce -0.1% 0.04% −0.02
VCSH Vanguard S/T Corp. Bond ETF Reduce -28.8% 0.03% −0.02
SPY SS SPDR S&P 500 ETF Trust-US Reduce -5.1% 0.25% −0.01
SUB iShares Short-Term National Reduce -17.1% 0.04% −0.01
VNQ Vanguard Real Estate ETF Reduce -13.6% 0.06% −0.01
HD Home Depot Inc. Reduce -0.1% 0.15% −0.01
KMI Kinder Morgan Inc. Reduce -0.4% 0.06% −0.01
EFG iShares MSCI Eafe Growth ETF Reduce -0.8% 0.27% −0.01
IWF iShares Russell 1000 Growth Reduce -4.4% 0.28% −0.01
VXUS Vanguard Total Intl Stock Reduce -0.1% 0.22% −0.01
LOW Lowe's Cos Inc. Reduce -3.4% 0.02% −0.01
SPTM SS SPDR P S&P 1500 Comp ETF Reduce -0.1% 0.99% −0.01
DFIS Dimensional International SM Reduce -2.2% 0.04% −0.01
IVV iShares Core S&P 500 ETF Reduce -0.2% 0.37% −0.00
DFAE Dimensional Emerging Core Eq Reduce -3.4% 0.31% −0.00
SCHF Schwab Intl Equity ETF Reduce -0.5% 0.03% −0.00
LLY Eli Lilly & Co. Reduce -0.6% 0.05% +0.01

Portfolio Buys Q1 2026 → Q2 2026
SPYG SS SPDR P S&P 500 Growth ETF Add +3.5% 12.38% +1.01
TMB Thornburg Multi Sector B ETF New 0.44% +0.44
CGMU Cap Group Municipal Income Add +105.3% 0.96% +0.42
CGSM Cap Group Short Muni Income New 0.41% +0.41
IMTB iShares Core 5-10 Year Usd Add +167.0% 0.36% +0.20
MSFT Microsoft Corp. Add +169.3% 0.29% +0.17
ABBV Abbvie Inc. Add +100.8% 0.24% +0.12
IJT iShares S&P Small-Cap 600 GR New 0.11% +0.11
VUG Vanguard Mrngstar GR ETF-Sui Add +0.3% 3.88% +0.11
RTX RTX Corp. New 0.10% +0.10
TIP iShares Tips Bond ETF Add +62.1% 0.32% +0.09
IJJ iShares S&P Mid-Cap 400 Valu New 0.09% +0.09
AVGO Broadcom Inc. New 0.09% +0.09
CAT Caterpillar Inc. New 0.08% +0.08
PSX Phillips 66 New 0.08% +0.08
VLUE iShares MSCI USA Value Facto Add +0.3% 0.43% +0.08
ETN Eaton Corp. PLC New 0.07% +0.07
CGSD Cap Group Short Duration Add +42.8% 0.33% +0.06
GLW Corning Inc. New 0.06% +0.06
MU Micron Technology Inc. New 0.06% +0.06
VTI VG Morningstar TS MKT ETF-US Add +1.6% 3.01% +0.05
USHY iShares Broad Usd High Yield New 0.04% +0.04
DOV Dover Corp. New 0.04% +0.04
COST Costco Wholesale Corp. Add +160.7% 0.08% +0.04
SPCX Space Exploration Techn Class A New 0.04% +0.04
DFSV Dimensional US Small Cap Val New 0.04% +0.04
WFC Wells Fargo & Co. New 0.03% +0.03
NFLX Netflix Inc. New 0.03% +0.03
PFE Pfizer Inc. New 0.03% +0.03
XLK SS Technology Select Sector New 0.03% +0.03
PEP Pepsico Inc. New 0.03% +0.03
MS Morgan Stanley New 0.03% +0.03
DAL Delta Air Lines Inc. New 0.03% +0.03
GE General Electric New 0.03% +0.03
USB US Bancorp New 0.03% +0.03
SCHX Schwab US Large-Cap ETF New 0.03% +0.03
IJR iShares Core S&P Small-Cap E New 0.03% +0.03
IJH iShares Core S&P Midcap ETF New 0.02% +0.02
IBM Intl Business Machines Corp. Add +40.4% 0.06% +0.02
AAPL Apple Inc. Add +10.0% 0.16% +0.01
TTRX Turn Therapeutics Inc. New 0.01% +0.01
VEA Vanguard Ftse Developed ETF Add +8.8% 0.18% +0.01
NVDA Nvidia Corp. Add +16.2% 0.05% +0.01
JNJ Johnson & Johnson Add +18.2% 0.09% +0.01
QUAL iShares MSCI USA Quality Fac Add +14.9% 0.04% +0.00
IUSG iShares Core S&P U.S. Growth Add +1.4% 0.05% +0.00
SCHG Schwab US Large-Cap Growth Add +3.6% 0.05% +0.00
VT Vanguard Tot World STK ETF Add +3.4% 0.03% +0.00
VOO Vanguard S&P 500 ETF Add +0.2% 0.33% −0.00
GIS General Mills Inc. Add +19.1% 0.04% −0.00

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 133$878.5MDFIC, SLYV, SPYG, AVLV, BIV
Q1 2026 109$760.8MDFIC, SLYV, AVLV, SPYG, BIV
Q4 2025 100$719.3MDFIC, SLYV, SPYG, AVLV, BIV
Q3 2025 104$698.8MDFIC, SLYV, SPYG, AVLV, BIV
Q2 2025 100$633.1MDFIC, SPYG, SLYV, AVLV, BIV
Q1 2025 96$582.5MDFIC, SLYV, SPYG, AVLV, BIV
Q4 2024 96$583.3MDFIC, SLYV, SPYG, AVLV, BIV
Q3 2024Amended 98$572.1MDFIC, SLYV, SPYG, AVLV, BIV
Q2 2024 92$524.4MDFIC, SLYV, SPYG, AVLV, BIV
Q1 2024 94$508.6MDFIC, SLYV, SPYG, AVLV, BIV