HBW Advisory Services LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 5, 2024), HBW Advisory Services LLC reported 333 stock positions worth $602.6 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 6.1% of the portfolio, followed by Q3 All-Season Active Rot ETF (QVOY, 5.5%) and JPMorgan Equity Premium Inco (JEPI, 4.1%). Compared with Q1 2024, it opened 73 new positions, sold out of 42, added to 136 and reduced 121. The biggest buy was SS SPDR P S&P 1500 Comp ETF (SPTM, shares +77%) and the biggest sale SS SPDR P St Term TSY ETF (SPTS, shares −85%).
- Most Recent 13F
- Q2 2026
- Location
- SIMI VALLEY, CA
- CIK
- 0001790525
- Portfolio Value
- $602.6M (Q2 2024)
- SEC Filing
- 0001790525-24-000003 ↗ filed Jul 5, 2024
Holdings Value
Holdings 333 stocks · $602.6M
| VOO Vanguard S&P 500 ETF | 6.15% | 74,054 | $37.0M | Add +6.5% |
| QVOY Q3 All-Season Active Rot ETF | 5.48% | 1,193,059 | $33.0M | Add +2.9% |
| JEPI JPMorgan Equity Premium Inco | 4.15% | 440,788 | $25.0M | Add +1.0% |
| QQQ Invesco QQQ Trust Series 1 | 2.82% | 35,444 | $17.0M | Add +13.3% |
| COWZ Pacer US Cash Cows 100 ETF | 1.69% | 187,388 | $10.2M | Add +25.5% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 1.67% | 152,018 | $10.1M | Add +77.2% |
| FIXD First Trust Smith Opportunis | 1.61% | 225,788 | $9.7M | Add +45.4% |
| AMZN Amazon.com Inc. | 1.60% | 49,825 | $9.6M | Add +7.0% |
| MSFT Microsoft Corp. | 1.58% | 21,313 | $9.5M | Reduce -3.4% |
| SCHD Schwab US DVD Equity ETF | 1.38% | 106,796 | $8.3M | Add +5.7% |
| VYM Vanguard High DVD Yield ETF | 1.34% | 68,121 | $8.1M | Reduce -5.2% |
| AAPL Apple Inc. | 1.14% | 32,498 | $6.8M | Reduce -29.9% |
| HYLS FT Tactical High Yield ETF | 1.06% | 157,391 | $6.4M | Add +26.6% |
| XLK SS Technology Select Sector | 1.05% | 27,916 | $6.3M | Add +11.5% |
| MOAT Vaneck Morningstar Wide Moat | 1.02% | 70,889 | $6.1M | Add +6.0% |
| GOOGL Alphabet Inc. Class A | 0.99% | 32,751 | $6.0M | Add +6.7% |
| PAVE Global X US Infrastructure | 0.96% | 156,157 | $5.8M | Reduce -3.8% |
| QYLD Global X Nasd 100 Cov Call | 0.88% | 301,292 | $5.3M | Add +0.6% |
| GINN Goldman Sachs Innovate Eqty | 0.86% | 91,107 | $5.2M | Reduce -2.8% |
| AVGO Broadcom Inc. | 0.85% | 3,186 | $5.1M | Reduce -7.6% |
| UTG Reaves Utility Income Fund | 0.83% | 182,635 | $5.0M | Add +8.9% |
| V Visa Inc. Class A | 0.82% | 18,783 | $4.9M | Add +1.0% |
| UNH Unitedhealth Group Inc. | 0.80% | 9,431 | $4.8M | Add +5.8% |
| CRM Salesforce Inc. | 0.80% | 18,670 | $4.8M | Reduce -7.2% |
| CMCSA Comcast Corp. Class A | 0.74% | 113,974 | $4.5M | Reduce -89.0% |
| FVD First Trust Value Line DVD | 0.73% | 108,473 | $4.4M | Add +11.7% |
| CI The Cigna Group | 0.72% | 13,120 | $4.3M | Reduce -2.6% |
| O Realty Income Corp. | 0.72% | 81,932 | $4.3M | Add +11.4% |
| TSLA Tesla Inc. | 0.71% | 21,565 | $4.3M | Add +36.2% |
| EBIZ Global X E-Commerce ETF | 0.71% | 179,690 | $4.3M | Reduce -1.0% |
| INTU Intuit Inc. | 0.70% | 6,396 | $4.2M | Reduce -8.1% |
| PEP Pepsico Inc. | 0.69% | 25,304 | $4.2M | Add +26.3% |
| SPAB SS SPDR P Agg Bond ETF | 0.67% | 160,962 | $4.0M | Add +7.0% |
| QQQM Invesco Nasdaq 100 ETF | 0.65% | 19,801 | $3.9M | Add +23.8% |
| T AT&T Inc. | 0.64% | 201,349 | $3.8M | Add +17.4% |
| MILN Global X Millennial Consumer | 0.61% | 95,437 | $3.7M | Reduce -4.3% |
| PYPL PayPal Holdings Inc. | 0.60% | 62,464 | $3.6M | Reduce -2.0% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.60% | 36,424 | $3.6M | Reduce -12.3% |
| SBUX Starbucks Corp. | 0.60% | 46,355 | $3.6M | Add +16.1% |
| DGRW Wisdomtree U.S. Quality Divi | 0.59% | 45,579 | $3.6M | Reduce -2.8% |
| GCOW Pacer Global Cash Cows Divid | 0.59% | 104,809 | $3.5M | Add +10.3% |
| QTEC First Trust Nasdq 100 Tech I | 0.58% | 17,796 | $3.5M | Reduce -9.6% |
| DG Dollar General Corp. | 0.57% | 25,995 | $3.4M | Reduce -2.8% |
| XAR SS SPDR S&P Aerospace Def | 0.56% | 24,290 | $3.4M | Reduce -2.5% |
| LOW Lowe's Cos Inc. | 0.56% | 15,405 | $3.4M | Add +9.4% |
| HSY The Hershey Co. | 0.56% | 18,473 | $3.4M | New |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.56% | 96,684 | $3.4M | Add +1.1% |
| NVDA Nvidia Corp. | 0.56% | 27,313 | $3.4M | Add +10.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.56% | 8,294 | $3.4M | Add +9.7% |
| VZ Verizon Communications Inc. | 0.56% | 81,276 | $3.4M | Add +12.6% |
| STIP iShares 0-5 Year Tips Bond E | 0.55% | 33,529 | $3.3M | Reduce -5.6% |
| PAPR Innovator U.S. Equity Power | 0.54% | 94,488 | $3.3M | New |
| CGGR Cap Group Growth Equity | 0.53% | 96,940 | $3.2M | Add +21.5% |
| ENB Enbridge Inc. | 0.52% | 88,035 | $3.1M | Add +22.6% |
| META Meta Platforms Inc. Class A | 0.52% | 6,201 | $3.1M | Reduce -2.5% |
| AIRR First Trust Rba American Ind | 0.51% | 44,952 | $3.1M | Reduce -10.9% |
| LMT Lockheed Martin Corp. | 0.51% | 6,570 | $3.1M | Add +14.8% |
| MCD McDonald's Corp. | 0.50% | 11,924 | $3.0M | Add +22.3% |
| MO Altria Group Inc. | 0.49% | 65,103 | $3.0M | Add +18.1% |
| CNC Centene Corp. | 0.49% | 44,639 | $3.0M | New |
| NKE Nike Inc. Class B | 0.49% | 39,234 | $3.0M | Add +10.9% |
| C Citigroup Inc. | 0.48% | 59,406 | $2.9M | Add +24.9% |
| OMC Omnicom Group | 0.48% | 32,161 | $2.9M | Add +15.9% |
| AIQ Global X Art Intel & Tech | 0.48% | 80,862 | $2.9M | Add +10.5% |
| AMGN Amgen Inc. | 0.47% | 9,030 | $2.8M | Add +23.5% |
| ADP Automatic Data Processing | 0.46% | 11,658 | $2.8M | Add +31.8% |
| UL Unilever PLC | 0.46% | 50,142 | $2.8M | Add +21.3% |
| GOOG Alphabet Inc. Class C | 0.46% | 15,027 | $2.8M | Add +9.3% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.46% | 95,161 | $2.8M | Add +47.1% |
| PM Philip Morris International | 0.45% | 26,642 | $2.7M | Add +37.4% |
| SPEM State Street SP PTF Em ETF | 0.44% | 71,066 | $2.7M | Reduce -0.1% |
| MDT Medtronic PLC | 0.44% | 33,455 | $2.6M | Add +22.9% |
| CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT | 0.44% | 89,261 | $2.6M | Add +21.6% |
| VXF Vanguard Extended Market ETF | 0.43% | 15,508 | $2.6M | Reduce -7.2% |
| AEP American Electric Power | 0.43% | 29,767 | $2.6M | Add +34.3% |
| DGRO iShares Core Dividend Growth | 0.43% | 44,999 | $2.6M | Add +22.4% |
| VTI VG Morningstar TS MKT ETF-US | 0.43% | 9,659 | $2.6M | Add +79.0% |
| XLC SS Comm Select Sector SPDR | 0.42% | 29,658 | $2.5M | Reduce -1.6% |
| MMM 3M Co. | 0.42% | 24,601 | $2.5M | Add +29.2% |
| LYB Lyondellbasell Indu Class A | 0.41% | 25,594 | $2.4M | Add +20.7% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 0.40% | 12,223 | $2.4M | Reduce -19.4% |
| VHT Vanguard Health Care ETF | 0.40% | 9,047 | $2.4M | Add +15.4% |
| RDVY First Trust Rising Dividend | 0.39% | 43,053 | $2.4M | Add +13.1% |
| SMH Vaneck Semiconductor ETF | 0.39% | 8,952 | $2.3M | Reduce -1.2% |
| XLV SS Health Care Select Sector | 0.38% | 15,866 | $2.3M | Add +28.9% |
| GJAN FT Vest US Equity Moderate B | 0.38% | 61,750 | $2.3M | New |
| PAYC Paycom Software Inc. | 0.36% | 15,138 | $2.2M | Add +31.5% |
| GIS General Mills Inc. | 0.35% | 33,804 | $2.1M | New |
| PJAN Innovator U.S. Equity Power | 0.35% | 52,212 | $2.1M | New |
| GPC Genuine Parts Co. | 0.34% | 14,679 | $2.0M | New |
| TGT Target Corp. | 0.34% | 13,664 | $2.0M | Add +511.6% |
| ARKK ARK Innovation ETF | 0.33% | 44,842 | $2.0M | Reduce -22.5% |
| VUSB Vanguard Ultra Short Bond Et | 0.31% | 37,689 | $1.9M | Reduce -13.0% |
| CLOU Global X Cloud Computing ETF | 0.30% | 90,989 | $1.8M | Reduce -1.9% |
| XYLD Global X S&P 500 Cove Call E | 0.30% | 44,227 | $1.8M | Reduce -2.1% |
| CALF PCR US SM CP CSH CWS ETF-Usd | 0.29% | 39,855 | $1.7M | Reduce -8.5% |
| XLE SS Energy Select Sector | 0.29% | 18,866 | $1.7M | Add +13.3% |
| JPIE JPMorgan Income ETF | 0.28% | 37,123 | $1.7M | Add +327.4% |
| SPRX Spear Alpha ETF | 0.27% | 68,737 | $1.6M | New |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.27% | 2,947 | $1.6M | Add +24.4% |
Portfolio Sells Q1 2024 → Q2 2024
| SPTS SS SPDR P St Term TSY ETF | Reduce -85.4% | 0.22% | −1.48 |
| UNP Union Pacific Corp. | Reduce -79.8% | 0.14% | −0.71 |
| SPSB SS SPDR P St C Corp. ETF | Reduce -82.2% | 0.13% | −0.70 |
| RSP Invesco S&P 500 Equal Weight | Reduce -84.0% | 0.10% | −0.59 |
| AAPL Apple Inc. | Reduce -29.9% | 1.14% | −0.53 |
| WPC WP Carey Inc. | Reduce -83.6% | 0.05% | −0.35 |
| WHR Whirlpool Corp. | Sold out | 0.00% | −0.34 |
| TXN Texas Instruments Inc. | Reduce -82.6% | 0.07% | −0.34 |
| BBIN JPM Betabuilders Intl Eqty | Reduce -70.9% | 0.13% | −0.33 |
| PJUL Innovator U.S. Equity Power | Reduce -61.0% | 0.19% | −0.32 |
| GJUL FT Vest US Equity Moderate B | Sold out | 0.00% | −0.31 |
| EDOW First Trust Dow 30 Eql WGHT | Sold out | 0.00% | −0.29 |
| ARKK ARK Innovation ETF | Reduce -22.5% | 0.33% | −0.24 |
| FDIS Fidelity MSCI Cons Discr Ind | Sold out | 0.00% | −0.23 |
| PEJ Invesco Leisure & Entertainm | Sold out | 0.00% | −0.22 |
| QUS SS SPDR MSCI U Stratfact ETF | Reduce -55.1% | 0.17% | −0.21 |
| CLIP Global X 1-3 Month T-Bill | Sold out | 0.00% | −0.20 |
| CRM Salesforce Inc. | Reduce -7.2% | 0.80% | −0.19 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Sold out | 0.00% | −0.17 |
| VYM Vanguard High DVD Yield ETF | Reduce -5.2% | 1.34% | −0.16 |
| ICOW Pacer Developed Markets Inte | Reduce -61.9% | 0.08% | −0.15 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | Reduce -74.6% | 0.04% | −0.15 |
| SMLV SS SPDR US SC Low Vol Idx | Sold out | 0.00% | −0.15 |
| GSLC Goldman Activebeta US LC ETF | Reduce -56.9% | 0.11% | −0.14 |
| VTIP Vanguard Short-Term Tips | Sold out | 0.00% | −0.13 |
| PYPL PayPal Holdings Inc. | Reduce -2.0% | 0.60% | −0.13 |
| EMQQ Emg MKT Internet ETF-USA Inc. | Reduce -67.0% | 0.06% | −0.13 |
| IEI iShares 3-7 Year Treasury Bo | Reduce -59.3% | 0.07% | −0.12 |
| INTU Intuit Inc. | Reduce -8.1% | 0.70% | −0.12 |
| CMCSA Comcast Corp. Class A | Reduce -89.0% | 0.74% | −0.12 |
| DG Dollar General Corp. | Reduce -2.8% | 0.57% | −0.11 |
| XLRE SS Real Estate Select Sector | Reduce -45.0% | 0.09% | −0.11 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Reduce -8.5% | 0.29% | −0.10 |
| SRLN SS Blackstone Sr Loan ETF | Sold out | 0.00% | −0.10 |
| DIS The Walt Disney Co. | Reduce -12.3% | 0.60% | −0.10 |
| KAPR Innovator U.S. Small Cap Pow | Reduce -51.9% | 0.08% | −0.10 |
| STIP iShares 0-5 Year Tips Bond E | Reduce -5.6% | 0.55% | −0.10 |
| IDEV iShares Core MSCI Dev MKTS | Sold out | 0.00% | −0.10 |
| SJNK SS SPDR BB St Hi Yield ETF | Sold out | 0.00% | −0.10 |
| CLOU Global X Cloud Computing ETF | Reduce -1.9% | 0.30% | −0.10 |
| DJUL FT Vest US Equity Deep Buffe | Sold out | 0.00% | −0.09 |
| XOP SS SPDR S&P Og Exp & Prod | Sold out | 0.00% | −0.09 |
| VUSB Vanguard Ultra Short Bond Et | Reduce -13.0% | 0.31% | −0.09 |
| IPKW Invesco International Buybac | Sold out | 0.00% | −0.09 |
| BA The Boeing Co. | Reduce -49.5% | 0.04% | −0.09 |
| PAVE Global X US Infrastructure | Reduce -3.8% | 0.96% | −0.09 |
| HD Home Depot Inc. | Reduce -23.4% | 0.18% | −0.09 |
| LIT Global X Lithium & Battery T | Reduce -72.5% | 0.02% | −0.08 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Reduce -19.4% | 0.40% | −0.08 |
| VTEB Vanguard Tax-Exempt Bond ETF | Sold out | 0.00% | −0.08 |
Portfolio Buys Q1 2024 → Q2 2024
| SPTM SS SPDR P S&P 1500 Comp ETF | Add +77.2% | 1.67% | +0.74 |
| HSY The Hershey Co. | New | 0.56% | +0.56 |
| PAPR Innovator U.S. Equity Power | New | 0.54% | +0.54 |
| CNC Centene Corp. | New | 0.49% | +0.49 |
| VOO Vanguard S&P 500 ETF | Add +6.5% | 6.15% | +0.46 |
| QQQ Invesco QQQ Trust Series 1 | Add +13.3% | 2.82% | +0.42 |
| GJAN FT Vest US Equity Moderate B | New | 0.38% | +0.38 |
| GIS General Mills Inc. | New | 0.35% | +0.35 |
| PJAN Innovator U.S. Equity Power | New | 0.35% | +0.35 |
| GPC Genuine Parts Co. | New | 0.34% | +0.34 |
| NVDA Nvidia Corp. | Add +10.0% | 0.56% | +0.33 |
| FIXD First Trust Smith Opportunis | Add +45.4% | 1.61% | +0.32 |
| TGT Target Corp. | Add +511.6% | 0.34% | +0.28 |
| AMZN Amazon.com Inc. | Add +7.0% | 1.60% | +0.27 |
| SPRX Spear Alpha ETF | New | 0.27% | +0.27 |
| FIDU Fidelity MSCI Indust Indx | New | 0.26% | +0.26 |
| IAI iShares U.S. Broker-Dealers | New | 0.26% | +0.26 |
| FUTY Fidelity MSCI US Utilities | New | 0.26% | +0.26 |
| JPST JPMorgan Ultra-Short Income | New | 0.25% | +0.25 |
| FNDA Schwab Fndmntl US SM Co. ETF | New | 0.25% | +0.25 |
| COWZ Pacer US Cash Cows 100 ETF | Add +25.5% | 1.69% | +0.24 |
| GMAY FT Vest U.S. Equity Moderate | New | 0.24% | +0.24 |
| XLG Invesco S&P 500 Top 50 ETF | New | 0.22% | +0.22 |
| JPIE JPMorgan Income ETF | Add +327.4% | 0.28% | +0.21 |
| GMAR FT Vest US Equity Moderate B | New | 0.20% | +0.20 |
| VTI VG Morningstar TS MKT ETF-US | Add +79.0% | 0.43% | +0.19 |
| GOOGL Alphabet Inc. Class A | Add +6.7% | 0.99% | +0.19 |
| VDE Vanguard Energy ETF | New | 0.18% | +0.18 |
| FLQM Franklin U.S. Mid Cap Multif | New | 0.17% | +0.17 |
| BUFQ FT VST Lad NSDQ Buf ETF-Usdi | New | 0.16% | +0.16 |
| KJAN Innovator U.S. Small Cap Pow | New | 0.16% | +0.16 |
| GFEB FT Vest US Equity Moderate B | New | 0.16% | +0.16 |
| XLK SS Technology Select Sector | Add +11.5% | 1.05% | +0.15 |
| QQQM Invesco Nasdaq 100 ETF | Add +23.8% | 0.65% | +0.14 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +47.1% | 0.46% | +0.14 |
| HELO JPMorgan Hedged Equity ETF | New | 0.13% | +0.13 |
| PSR Invesco Active US Real Estat | New | 0.13% | +0.13 |
| SCHG Schwab US Large-Cap Growth | New | 0.13% | +0.13 |
| CGGR Cap Group Growth Equity | Add +21.5% | 0.53% | +0.11 |
| PM Philip Morris International | Add +37.4% | 0.45% | +0.11 |
| T AT&T Inc. | Add +17.4% | 0.64% | +0.10 |
| XMMO Invesco S&P Midcap Momentum | Add +61.4% | 0.22% | +0.10 |
| AEP American Electric Power | Add +34.3% | 0.43% | +0.10 |
| GOOG Alphabet Inc. Class C | Add +9.3% | 0.46% | +0.09 |
| HYLS FT Tactical High Yield ETF | Add +26.6% | 1.06% | +0.09 |
| XMAR FT Vest US Equity Enhance & | New | 0.09% | +0.09 |
| ARKB ARK 21SHARES Bitcoin ETF | New | 0.09% | +0.09 |
| XSVM Invesco S&P Smallcap Value W | Add +89.2% | 0.22% | +0.08 |
| CGGO Cap Group Global Growth | Add +21.6% | 0.44% | +0.08 |
| UL Unilever PLC | Add +21.3% | 0.46% | +0.08 |
Options Activity Q1 2024 → Q2 2024
| SPY SS SPDR S&P 500 ETF Trust-US | call | Sold out | 3,400 | $407Kbefore exit |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q1 2024 → Q2 2024
| SOUNW Soundhound AI Inc. | *W EXP 04/26/202 | Sold out | 10,000 | $3Kbefore exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 461 | $1.1B | VOO, SPMO, QQQ, BUFR, ACYN |
| Q1 2026 | 444 | $948.8M | VOO, QQQ, SPMO, JEPI, BUFR |
| Q4 2025 | 422 | $920.3M | VOO, QQQ, SPMO, JEPI, QVOY |
| Q3 2025 | 412 | $888.6M | VOO, QQQ, SPMO, JEPI, QVOY |
| Q2 2025 | 398 | $811.1M | VOO, QQQ, JEPI, SPMO, COWZ |
| Q1 2025 | 382 | $703.4M | VOO, JEPI, QQQ, COWZ, QVOY |
| Q4 2024 | 371 | $974.4M | JEPI, VOO, QQQ, COWZ, QVOY |
| Q3 2024 | 361 | $684.1M | VOO, JEPI, QQQ, QVOY, COWZ |
| Q2 2024 | 333 | $602.6M | VOO, QVOY, JEPI, QQQ, COWZ |
| Q1 2024 | 302 | $534.3M | QVOY, VOO, JEPI, QQQ, SPTS |