HBW Advisory Services LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 4, 2024), HBW Advisory Services LLC reported 361 stock positions worth $684.1 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 6.1% of the portfolio, followed by JPMorgan Equity Premium Inco (JEPI, 4.7%) and Invesco QQQ Trust Series 1 (QQQ, 3.7%). Compared with Q2 2024, it opened 67 new positions, sold out of 39, added to 129 and reduced 160. The biggest buy was a new position in Invesco S&P 500 Momentum ETF (SPMO) and the biggest sale Q3 All-Season Active Rot ETF (QVOY, shares −29%).
- Most Recent 13F
- Q2 2026
- Location
- SIMI VALLEY, CA
- CIK
- 0001790525
- Portfolio Value
- $684.1M (Q3 2024)
- SEC Filing
- 0001790525-24-000005 ↗ filed Oct 4, 2024
Holdings Value
Holdings 361 stocks · $684.1M
| VOO Vanguard S&P 500 ETF | 6.11% | 79,159 | $41.8M | Add +6.9% |
| JEPI JPMorgan Equity Premium Inco | 4.74% | 544,628 | $32.4M | Add +23.6% |
| QQQ Invesco QQQ Trust Series 1 | 3.75% | 52,548 | $25.6M | Add +48.3% |
| QVOY Q3 All-Season Active Rot ETF | 3.47% | 844,629 | $23.7M | Reduce -29.2% |
| COWZ Pacer US Cash Cows 100 ETF | 3.20% | 378,734 | $21.9M | Add +102.1% |
| PAVE Global X US Infrastructure | 2.18% | 362,258 | $14.9M | Add +132.0% |
| MOAT Vaneck Morningstar Wide Moat | 1.99% | 140,646 | $13.6M | Add +98.4% |
| SPMO Invesco S&P 500 Momentum ETF | 1.95% | 147,005 | $13.3M | New |
| MBSF Regan Floating Rate MBS ETF | 1.67% | 446,924 | $11.5M | Add +2180.2% |
| XLK SS Technology Select Sector | 1.60% | 48,479 | $10.9M | Add +73.7% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 1.56% | 152,393 | $10.7M | Add +0.3% |
| MSFT Microsoft Corp. | 1.38% | 21,894 | $9.4M | Add +2.7% |
| AMZN Amazon.com Inc. | 1.35% | 49,413 | $9.2M | Reduce -0.8% |
| VYM Vanguard High DVD Yield ETF | 1.27% | 67,795 | $8.7M | Reduce -0.5% |
| SCHD Schwab US DVD Equity ETF | 1.25% | 101,304 | $8.6M | Reduce -5.1% |
| BUFR FT Vest Lad Buffervetf-Usd I | 1.22% | 278,815 | $8.3M | Add +193.0% |
| AAPL Apple Inc. | 1.17% | 34,374 | $8.0M | Add +5.8% |
| HYLS FT Tactical High Yield ETF | 1.02% | 165,773 | $7.0M | Add +5.3% |
| JPST JPMorgan Ultra-Short Income | 1.02% | 136,931 | $6.9M | Add +362.9% |
| ILDR First Trust Innovation Leade | 0.90% | 253,745 | $6.2M | New |
| RDVY First Trust Rising Dividend | 0.89% | 102,639 | $6.1M | Add +138.4% |
| FIXD First Trust Smith Opportunis | 0.86% | 130,218 | $5.9M | Reduce -42.3% |
| UNH Unitedhealth Group Inc. | 0.76% | 8,945 | $5.2M | Reduce -5.2% |
| QQQM Invesco Nasdaq 100 ETF | 0.75% | 25,686 | $5.2M | Add +29.7% |
| TSLA Tesla Inc. | 0.74% | 19,305 | $5.1M | Reduce -10.5% |
| AVGO Broadcom Inc. | 0.72% | 28,511 | $4.9M | Reduce -10.5% |
| GOOGL Alphabet Inc. Class A | 0.67% | 27,553 | $4.6M | Reduce -15.9% |
| FTCB FT Core Investment Grade ETF | 0.66% | 208,762 | $4.5M | New |
| CRM Salesforce Inc. | 0.65% | 16,172 | $4.4M | Reduce -13.4% |
| SPAB SS SPDR P Agg Bond ETF | 0.63% | 163,973 | $4.3M | Add +1.9% |
| CALF PCR US SM CP CSH CWS ETF-Usd | 0.62% | 90,484 | $4.2M | Add +127.0% |
| V Visa Inc. Class A | 0.61% | 15,165 | $4.2M | Reduce -19.3% |
| T AT&T Inc. | 0.61% | 189,283 | $4.2M | Reduce -6.0% |
| O Realty Income Corp. | 0.61% | 65,413 | $4.1M | Reduce -20.2% |
| CMCSA Comcast Corp. Class A | 0.60% | 98,161 | $4.1M | Reduce -13.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.60% | 8,856 | $4.1M | Add +6.8% |
| NVDA Nvidia Corp. | 0.58% | 32,910 | $4.0M | Add +20.5% |
| PYPL PayPal Holdings Inc. | 0.57% | 50,393 | $3.9M | Reduce -19.3% |
| PEP Pepsico Inc. | 0.56% | 22,656 | $3.9M | Reduce -10.5% |
| DGRW Wisdomtree U.S. Quality Divi | 0.56% | 46,086 | $3.8M | Add +1.1% |
| SBUX Starbucks Corp. | 0.55% | 38,323 | $3.7M | Reduce -17.3% |
| CI The Cigna Group | 0.54% | 10,718 | $3.7M | Reduce -18.3% |
| META Meta Platforms Inc. Class A | 0.54% | 6,463 | $3.7M | Add +4.2% |
| MCD McDonald's Corp. | 0.54% | 12,073 | $3.7M | Add +1.3% |
| VZ Verizon Communications Inc. | 0.53% | 80,895 | $3.6M | Reduce -0.5% |
| EMLP First Trust North American E | 0.52% | 106,727 | $3.6M | New |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.51% | 93,298 | $3.5M | Reduce -3.5% |
| GCOW Pacer Global Cash Cows Divid | 0.51% | 94,855 | $3.5M | Reduce -9.5% |
| CGGR Cap Group Growth Equity | 0.50% | 98,256 | $3.4M | Add +1.4% |
| ENB Enbridge Inc. | 0.49% | 83,379 | $3.4M | Reduce -5.3% |
| LOW Lowe's Cos Inc. | 0.49% | 12,498 | $3.4M | Reduce -18.9% |
| PAPR Innovator U.S. Equity Power | 0.49% | 93,974 | $3.4M | Reduce -0.5% |
| STIP iShares 0-5 Year Tips Bond E | 0.48% | 32,189 | $3.3M | Reduce -4.0% |
| XLG Invesco S&P 500 Top 50 ETF | 0.47% | 67,683 | $3.2M | Add +130.4% |
| OMC Omnicom Group | 0.46% | 30,617 | $3.2M | Reduce -4.8% |
| NKE Nike Inc. Class B | 0.46% | 35,358 | $3.1M | Reduce -9.9% |
| MDT Medtronic PLC | 0.45% | 33,985 | $3.1M | Add +1.6% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.45% | 31,741 | $3.1M | Reduce -12.9% |
| MO Altria Group Inc. | 0.44% | 59,445 | $3.0M | Reduce -8.7% |
| C Citigroup Inc. | 0.44% | 47,898 | $3.0M | Reduce -19.4% |
| XLV SS Health Care Select Sector | 0.43% | 19,310 | $3.0M | Add +21.7% |
| SPEM State Street SP PTF Em ETF | 0.43% | 70,935 | $2.9M | Reduce -0.2% |
| PM Philip Morris International | 0.43% | 24,119 | $2.9M | Reduce -9.5% |
| MMM 3M Co. | 0.42% | 20,774 | $2.8M | Reduce -15.6% |
| AEP American Electric Power | 0.41% | 27,234 | $2.8M | Reduce -8.5% |
| VTI VG Morningstar TS MKT ETF-US | 0.41% | 9,857 | $2.8M | Add +2.0% |
| DGRO iShares Core Dividend Growth | 0.40% | 43,871 | $2.8M | Reduce -2.5% |
| CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT | 0.40% | 91,021 | $2.7M | Add +2.0% |
| AMGN Amgen Inc. | 0.40% | 8,471 | $2.7M | Reduce -6.2% |
| GOOG Alphabet Inc. Class C | 0.39% | 16,108 | $2.7M | Add +7.2% |
| QYLD Global X Nasd 100 Cov Call | 0.39% | 148,923 | $2.7M | Reduce -50.6% |
| VXF Vanguard Extended Market ETF | 0.39% | 14,662 | $2.7M | Reduce -5.5% |
| CNC Centene Corp. | 0.39% | 35,435 | $2.7M | Reduce -20.6% |
| HSY The Hershey Co. | 0.39% | 13,789 | $2.6M | Reduce -25.4% |
| CVX Chevron Corp. | 0.38% | 17,625 | $2.6M | Add +304.3% |
| NFLX Netflix Inc. | 0.38% | 3,632 | $2.6M | Add +594.5% |
| GIS General Mills Inc. | 0.37% | 34,000 | $2.5M | Add +0.6% |
| TGT Target Corp. | 0.36% | 15,749 | $2.5M | Add +15.3% |
| LYB Lyondellbasell Indu Class A | 0.36% | 25,357 | $2.4M | Reduce -0.9% |
| FDVV Fidelity High Dividend ETF | 0.35% | 47,222 | $2.4M | Add +86.7% |
| ADP Automatic Data Processing | 0.35% | 11,312 | $2.4M | Reduce -3.0% |
| GJAN FT Vest US Equity Moderate B | 0.34% | 61,971 | $2.3M | Add +0.4% |
| ULTA Ulta Beauty Inc. | 0.33% | 5,820 | $2.3M | New |
| PAYC Paycom Software Inc. | 0.32% | 13,319 | $2.2M | Reduce -12.0% |
| PJAN Innovator U.S. Equity Power | 0.32% | 53,078 | $2.2M | Add +1.7% |
| GPC Genuine Parts Co. | 0.32% | 15,631 | $2.2M | Add +6.5% |
| HD Home Depot Inc. | 0.30% | 5,075 | $2.1M | Add +64.1% |
| USB US Bancorp | 0.30% | 44,726 | $2.0M | New |
| IVV iShares Core S&P 500 ETF | 0.29% | 3,489 | $2.0M | Add +589.5% |
| SMH Vaneck Semiconductor ETF | 0.29% | 8,014 | $2.0M | Reduce -10.5% |
| XLF SS Financial Select Sector | 0.28% | 41,510 | $1.9M | Add +21.3% |
| VUSB Vanguard Ultra Short Bond Et | 0.27% | 37,104 | $1.9M | Reduce -1.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.27% | 3,212 | $1.8M | Add +9.0% |
| BND Vanguard Total Bond Market | 0.27% | 24,365 | $1.8M | Add +21.4% |
| XLI SS Industrial Select Sector | 0.26% | 12,959 | $1.8M | Add +13.2% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 0.24% | 8,095 | $1.7M | Reduce -33.8% |
| HELO JPMorgan Hedged Equity ETF | 0.24% | 27,342 | $1.7M | Add +104.7% |
| FNDA Schwab Fndmntl US SM Co. ETF | 0.24% | 27,747 | $1.7M | Add +2.3% |
| XLE SS Energy Select Sector | 0.24% | 18,662 | $1.6M | Reduce -1.1% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.23% | 19,331 | $1.6M | Add +2.3% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $11K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| CIFRW Cipher Mining Inc. | *W EXP 08/27/202 | 10,000 | $11K | New |
Total filed on the 13F, all lines: $684.1M.
Portfolio Sells Q2 2024 → Q3 2024
| QVOY Q3 All-Season Active Rot ETF | Reduce -29.2% | 3.47% | −2.01 |
| GINN Goldman Sachs Innovate Eqty | Reduce -97.7% | 0.02% | −0.84 |
| FIXD First Trust Smith Opportunis | Reduce -42.3% | 0.86% | −0.75 |
| EBIZ Global X E-Commerce ETF | Sold out | 0.00% | −0.71 |
| FVD First Trust Value Line DVD | Reduce -89.2% | 0.08% | −0.66 |
| UTG Reaves Utility Income Fund | Reduce -79.0% | 0.18% | −0.64 |
| INTU Intuit Inc. | Reduce -84.7% | 0.09% | −0.61 |
| MILN Global X Millennial Consumer | Reduce -94.2% | 0.03% | −0.58 |
| XAR SS SPDR S&P Aerospace Def | Reduce -97.9% | 0.01% | −0.55 |
| QTEC First Trust Nasdq 100 Tech I | Reduce -90.2% | 0.05% | −0.53 |
| DG Dollar General Corp. | Reduce -83.5% | 0.05% | −0.52 |
| AIRR First Trust Rba American Ind | Sold out | 0.00% | −0.51 |
| QYLD Global X Nasd 100 Cov Call | Reduce -50.6% | 0.39% | −0.49 |
| UL Unilever PLC | Reduce -88.3% | 0.06% | −0.40 |
| LMT Lockheed Martin Corp. | Reduce -74.7% | 0.14% | −0.37 |
| VHT Vanguard Health Care ETF | Reduce -81.9% | 0.07% | −0.33 |
| GOOGL Alphabet Inc. Class A | Reduce -15.9% | 0.67% | −0.32 |
| AIQ Global X Art Intel & Tech | Reduce -60.7% | 0.17% | −0.31 |
| CLOU Global X Cloud Computing ETF | Sold out | 0.00% | −0.30 |
| SPRX Spear Alpha ETF | Sold out | 0.00% | −0.27 |
| FIDU Fidelity MSCI Indust Indx | Sold out | 0.00% | −0.26 |
| AMZN Amazon.com Inc. | Reduce -0.8% | 1.35% | −0.25 |
| ARKK ARK Innovation ETF | Reduce -70.3% | 0.09% | −0.23 |
| FUTY Fidelity MSCI US Utilities | Reduce -87.0% | 0.04% | −0.23 |
| V Visa Inc. Class A | Reduce -19.3% | 0.61% | −0.21 |
| XLC SS Comm Select Sector SPDR | Reduce -45.6% | 0.21% | −0.21 |
| IAI iShares U.S. Broker-Dealers | Reduce -69.3% | 0.08% | −0.19 |
| CI The Cigna Group | Reduce -18.3% | 0.54% | −0.18 |
| HSY The Hershey Co. | Reduce -25.4% | 0.39% | −0.18 |
| INDS Pacer Industrial Real Estate | Sold out | 0.00% | −0.18 |
| VCR Vanguard Consumer Discre ETF | Sold out | 0.00% | −0.17 |
| IHDG Wisdomtree International Hed | Sold out | 0.00% | −0.16 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Reduce -33.8% | 0.24% | −0.16 |
| DIS The Walt Disney Co. | Reduce -12.9% | 0.45% | −0.15 |
| CRM Salesforce Inc. | Reduce -13.4% | 0.65% | −0.15 |
| FTXO First Trust Nasdaq Bank ETF | Reduce -81.0% | 0.03% | −0.14 |
| CMCSA Comcast Corp. Class A | Reduce -13.9% | 0.60% | −0.14 |
| AVGO Broadcom Inc. | Reduce -10.5% | 0.72% | −0.13 |
| PEP Pepsico Inc. | Reduce -10.5% | 0.56% | −0.13 |
| SCHD Schwab US DVD Equity ETF | Reduce -5.1% | 1.25% | −0.13 |
| DIVO Amplify CWP Enhan Divid ETF | Sold out | 0.00% | −0.12 |
| ADP Automatic Data Processing | Reduce -3.0% | 0.35% | −0.12 |
| O Realty Income Corp. | Reduce -20.2% | 0.61% | −0.11 |
| CNC Centene Corp. | Reduce -20.6% | 0.39% | −0.10 |
| SMH Vaneck Semiconductor ETF | Reduce -10.5% | 0.29% | −0.10 |
| VGT Vanguard Info Tech ETF | Reduce -34.3% | 0.13% | −0.09 |
| SCHF Schwab Intl Equity ETF | Sold out | 0.00% | −0.09 |
| XYLD Global X S&P 500 Cove Call E | Reduce -21.2% | 0.21% | −0.09 |
| AMAT Applied Materials Inc. | Sold out | 0.00% | −0.08 |
| GFEB FT Vest US Equity Moderate B | Reduce -47.0% | 0.08% | −0.08 |
Portfolio Buys Q2 2024 → Q3 2024
| SPMO Invesco S&P 500 Momentum ETF | New | 1.95% | +1.95 |
| MBSF Regan Floating Rate MBS ETF | Add +2180.2% | 1.67% | +1.59 |
| COWZ Pacer US Cash Cows 100 ETF | Add +102.1% | 3.20% | +1.51 |
| PAVE Global X US Infrastructure | Add +132.0% | 2.18% | +1.22 |
| MOAT Vaneck Morningstar Wide Moat | Add +98.4% | 1.99% | +0.97 |
| QQQ Invesco QQQ Trust Series 1 | Add +48.3% | 3.75% | +0.93 |
| ILDR First Trust Innovation Leade | New | 0.90% | +0.90 |
| JPST JPMorgan Ultra-Short Income | Add +362.9% | 1.02% | +0.77 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +193.0% | 1.22% | +0.76 |
| FTCB FT Core Investment Grade ETF | New | 0.66% | +0.66 |
| JEPI JPMorgan Equity Premium Inco | Add +23.6% | 4.74% | +0.59 |
| XLK SS Technology Select Sector | Add +73.7% | 1.60% | +0.55 |
| EMLP First Trust North American E | New | 0.52% | +0.52 |
| RDVY First Trust Rising Dividend | Add +138.4% | 0.89% | +0.50 |
| ULTA Ulta Beauty Inc. | New | 0.33% | +0.33 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Add +127.0% | 0.62% | +0.33 |
| NFLX Netflix Inc. | Add +594.5% | 0.38% | +0.32 |
| USB US Bancorp | New | 0.30% | +0.30 |
| CVX Chevron Corp. | Add +304.3% | 0.38% | +0.27 |
| IVV iShares Core S&P 500 ETF | Add +589.5% | 0.29% | +0.25 |
| XLG Invesco S&P 500 Top 50 ETF | Add +130.4% | 0.47% | +0.25 |
| JUNM FT Vest US Eq Max Buf June | New | 0.21% | +0.21 |
| FNGS Microsectors Fang+ Etns | New | 0.20% | +0.20 |
| GRID First TRST Nasd Class Edg Sgiif | New | 0.17% | +0.17 |
| IDXX Idexx Laboratories Inc. | New | 0.16% | +0.16 |
| FDVV Fidelity High Dividend ETF | Add +86.7% | 0.35% | +0.15 |
| AVUV Avantis US Small Cap Value | New | 0.14% | +0.14 |
| HD Home Depot Inc. | Add +64.1% | 0.30% | +0.12 |
| HELO JPMorgan Hedged Equity ETF | Add +104.7% | 0.24% | +0.11 |
| NEE Nextera Energy Inc. | New | 0.11% | +0.11 |
| FXY Invesco Currencyshares Japan | New | 0.11% | +0.11 |
| QQQM Invesco Nasdaq 100 ETF | Add +29.7% | 0.75% | +0.11 |
| TMSL T.rowe PRC Small-Mid Cap ETF | New | 0.11% | +0.11 |
| COST Costco Wholesale Corp. | Add +129.9% | 0.19% | +0.10 |
| FXU First Trust Utilities Alphad | New | 0.09% | +0.09 |
| IDEV iShares Core MSCI Dev MKTS | New | 0.09% | +0.09 |
| ITB iShares U.S. Home Constructi | Add +154.8% | 0.14% | +0.09 |
| JNJ Johnson & Johnson | Add +144.8% | 0.15% | +0.09 |
| ZJUL Innovator Edp ETF 1 YR July | New | 0.09% | +0.09 |
| KO The Coca-Cola Co. | Add +202.4% | 0.12% | +0.08 |
| SO The Southern Co. | Add +219.4% | 0.12% | +0.08 |
| BBLB JPM Beta US TR 20+ YR ETF | Add +169.3% | 0.13% | +0.08 |
| PG The Procter & Gamble Co. | Add +79.3% | 0.20% | +0.08 |
| IWY iShares Russell Top 200 Grow | New | 0.08% | +0.08 |
| PJP Invesco Pharmaceuticals ETF | New | 0.07% | +0.07 |
| TLT iShares 20+ Year Treasury BD | Add +155.8% | 0.12% | +0.07 |
| LLY Eli Lilly & Co. | Add +72.6% | 0.20% | +0.07 |
| GLDM SPDR Gold Minishares Trust | New | 0.07% | +0.07 |
| JULW Alianzim US Eq BFR20 Jul-Usd | New | 0.07% | +0.07 |
| DIA SS SPDR Dow Jones Indus Avg | New | 0.07% | +0.07 |
Notes & Other Activity Q2 2024 → Q3 2024
| CIFRW Cipher Mining Inc. | *W EXP 08/27/202 | New | 10,000 | $11K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 461 | $1.1B | VOO, SPMO, QQQ, BUFR, ACYN |
| Q1 2026 | 444 | $948.8M | VOO, QQQ, SPMO, JEPI, BUFR |
| Q4 2025 | 422 | $920.3M | VOO, QQQ, SPMO, JEPI, QVOY |
| Q3 2025 | 412 | $888.6M | VOO, QQQ, SPMO, JEPI, QVOY |
| Q2 2025 | 398 | $811.1M | VOO, QQQ, JEPI, SPMO, COWZ |
| Q1 2025 | 382 | $703.4M | VOO, JEPI, QQQ, COWZ, QVOY |
| Q4 2024 | 371 | $974.4M | JEPI, VOO, QQQ, COWZ, QVOY |
| Q3 2024 | 361 | $684.1M | VOO, JEPI, QQQ, QVOY, COWZ |
| Q2 2024 | 333 | $602.6M | VOO, QVOY, JEPI, QQQ, COWZ |
| Q1 2024 | 302 | $534.3M | QVOY, VOO, JEPI, QQQ, SPTS |