HBW Advisory Services LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 10, 2025), HBW Advisory Services LLC reported 371 stock positions worth $974.4 million. Its top holding was JPMorgan Equity Premium Inco (JEPI) at 30.8% of the portfolio, followed by Vanguard S&P 500 ETF (VOO, 4.5%) and Invesco QQQ Trust Series 1 (QQQ, 2.9%). Compared with Q3 2024, it opened 51 new positions, sold out of 41, added to 210 and reduced 103. The biggest buy was a new position in FT Vest US Equity Moderate B (GNOV) and the biggest sale Q3 All-Season Active Rot ETF (QVOY, shares −4%).
- Most Recent 13F
- Q2 2026
- Location
- SIMI VALLEY, CA
- CIK
- 0001790525
- Portfolio Value
- $974.4M (Q4 2024)
- SEC Filing
- 0001790525-25-000001 ↗ filed Jan 10, 2025
Holdings Value
Holdings 371 stocks · $974.4M
| JEPI JPMorgan Equity Premium Inco | 30.79% | 521,370 | $300.0M | Reduce -4.3% |
| VOO Vanguard S&P 500 ETF | 4.51% | 81,593 | $44.0M | Add +3.1% |
| QQQ Invesco QQQ Trust Series 1 | 2.85% | 54,342 | $27.8M | Add +3.4% |
| COWZ Pacer US Cash Cows 100 ETF | 2.31% | 398,403 | $22.5M | Add +5.2% |
| QVOY Q3 All-Season Active Rot ETF | 2.11% | 813,022 | $20.5M | Reduce -3.7% |
| SPMO Invesco S&P 500 Momentum ETF | 1.55% | 159,163 | $15.1M | Add +8.3% |
| PAVE Global X US Infrastructure | 1.50% | 362,782 | $14.7M | Add +0.1% |
| MOAT Vaneck Morningstar Wide Moat | 1.35% | 142,259 | $13.2M | Add +1.1% |
| MBSF Regan Floating Rate MBS ETF | 1.20% | 461,851 | $11.7M | Add +3.3% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 1.18% | 161,567 | $11.5M | Add +6.0% |
| XLK SS Technology Select Sector | 1.18% | 49,351 | $11.5M | Add +1.8% |
| AMZN Amazon.com Inc. | 1.11% | 49,258 | $10.8M | Reduce -0.3% |
| AAPL Apple Inc. | 1.08% | 42,126 | $10.5M | Add +22.6% |
| MSFT Microsoft Corp. | 0.98% | 22,694 | $9.6M | Add +3.6% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.96% | 306,202 | $9.3M | Add +9.8% |
| JPST JPMorgan Ultra-Short Income | 0.96% | 184,859 | $9.3M | Add +35.0% |
| VYM Vanguard High DVD Yield ETF | 0.90% | 68,945 | $8.8M | Add +1.7% |
| SCHD Schwab US DVD Equity ETF | 0.84% | 299,149 | $8.2M | Reduce -1.6% |
| TSLA Tesla Inc. | 0.76% | 18,417 | $7.4M | Reduce -4.6% |
| AVGO Broadcom Inc. | 0.72% | 30,281 | $7.0M | Add +6.2% |
| HYLS FT Tactical High Yield ETF | 0.71% | 167,201 | $6.9M | Add +0.9% |
| FIXD First Trust Smith Opportunis | 0.68% | 155,069 | $6.7M | Add +19.1% |
| ILDR First Trust Innovation Leade | 0.67% | 255,026 | $6.5M | Add +0.5% |
| QQQM Invesco Nasdaq 100 ETF | 0.65% | 29,976 | $6.3M | Add +16.7% |
| GOOGL Alphabet Inc. Class A | 0.64% | 33,155 | $6.3M | Add +20.3% |
| RDVY First Trust Rising Dividend | 0.63% | 103,495 | $6.1M | Add +0.8% |
| META Meta Platforms Inc. Class A | 0.62% | 10,395 | $6.1M | Add +60.8% |
| CRM Salesforce Inc. | 0.51% | 14,770 | $4.9M | Reduce -8.7% |
| FTCB FT Core Investment Grade ETF | 0.48% | 224,480 | $4.6M | Add +7.5% |
| V Visa Inc. Class A | 0.48% | 14,649 | $4.6M | Reduce -3.4% |
| SPAB SS SPDR P Agg Bond ETF | 0.45% | 175,841 | $4.4M | Add +7.2% |
| T AT&T Inc. | 0.45% | 190,792 | $4.3M | Add +0.8% |
| UNH Unitedhealth Group Inc. | 0.44% | 8,551 | $4.3M | Reduce -4.4% |
| PYPL PayPal Holdings Inc. | 0.43% | 49,174 | $4.2M | Reduce -2.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.42% | 8,933 | $4.0M | Add +0.9% |
| CALF PCR US SM CP CSH CWS ETF-Usd | 0.41% | 90,671 | $4.0M | Add +0.2% |
| DGRW Wisdomtree U.S. Quality Divi | 0.40% | 47,986 | $3.9M | Add +4.1% |
| EMLP First Trust North American E | 0.39% | 107,717 | $3.8M | Add +0.9% |
| CGGR Cap Group Growth Equity | 0.39% | 101,687 | $3.8M | Add +3.5% |
| XLG Invesco S&P 500 Top 50 ETF | 0.38% | 73,961 | $3.7M | Add +9.3% |
| NFLX Netflix Inc. | 0.38% | 4,114 | $3.7M | Add +13.3% |
| CMCSA Comcast Corp. Class A | 0.37% | 96,920 | $3.6M | Reduce -1.3% |
| PEP Pepsico Inc. | 0.37% | 23,775 | $3.6M | Add +4.9% |
| O Realty Income Corp. | 0.37% | 67,170 | $3.6M | Add +2.7% |
| ENB Enbridge Inc. | 0.37% | 83,970 | $3.6M | Add +0.7% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.36% | 31,531 | $3.5M | Reduce -0.7% |
| MCD McDonald's Corp. | 0.36% | 11,993 | $3.5M | Reduce -0.7% |
| C Citigroup Inc. | 0.35% | 48,482 | $3.4M | Add +1.2% |
| SBUX Starbucks Corp. | 0.35% | 67,317 | $3.4M | Add +75.7% |
| PAPR Innovator U.S. Equity Power | 0.35% | 92,716 | $3.4M | Reduce -1.3% |
| VZ Verizon Communications Inc. | 0.34% | 83,714 | $3.3M | Add +3.5% |
| GCOW Pacer Global Cash Cows Divid | 0.34% | 98,432 | $3.3M | Add +3.8% |
| ADP Automatic Data Processing | 0.33% | 11,052 | $3.2M | Reduce -2.3% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.33% | 94,311 | $3.2M | Add +1.1% |
| MO Altria Group Inc. | 0.32% | 60,504 | $3.2M | Add +1.8% |
| GOOG Alphabet Inc. Class C | 0.32% | 16,244 | $3.1M | Add +0.8% |
| LOW Lowe's Cos Inc. | 0.32% | 12,481 | $3.1M | Reduce -0.1% |
| CI The Cigna Group | 0.31% | 10,994 | $3.0M | Add +2.6% |
| VXF Vanguard Extended Market ETF | 0.31% | 15,738 | $3.0M | Add +7.3% |
| PM Philip Morris International | 0.30% | 24,618 | $3.0M | Add +2.1% |
| CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT | 0.30% | 101,100 | $3.0M | Add +11.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.30% | 10,151 | $2.9M | Add +3.0% |
| ULTA Ulta Beauty Inc. | 0.29% | 6,478 | $2.8M | Add +11.3% |
| NKE Nike Inc. Class B | 0.29% | 37,176 | $2.8M | Add +5.1% |
| MDT Medtronic PLC | 0.28% | 34,284 | $2.7M | Add +0.9% |
| MMM 3M Co. | 0.28% | 21,086 | $2.7M | Add +1.5% |
| PAYC Paycom Software Inc. | 0.28% | 13,235 | $2.7M | Reduce -0.6% |
| OMC Omnicom Group | 0.28% | 31,278 | $2.7M | Add +2.2% |
| QYLD Global X Nasd 100 Cov Call | 0.28% | 147,527 | $2.7M | Reduce -0.9% |
| DGRO iShares Core Dividend Growth | 0.27% | 43,242 | $2.7M | Reduce -1.4% |
| SPEM State Street SP PTF Em ETF | 0.27% | 68,362 | $2.6M | Reduce -3.6% |
| CVX Chevron Corp. | 0.27% | 17,984 | $2.6M | Add +2.0% |
| IVV iShares Core S&P 500 ETF | 0.26% | 4,308 | $2.5M | Add +23.5% |
| FDVV Fidelity High Dividend ETF | 0.26% | 50,518 | $2.5M | Add +7.0% |
| XLV SS Health Care Select Sector | 0.26% | 18,297 | $2.5M | Reduce -5.3% |
| GNOV FT Vest US Equity Moderate B | 0.26% | 71,137 | $2.5M | New |
| XLF SS Financial Select Sector | 0.25% | 50,573 | $2.4M | Add +21.8% |
| HSY The Hershey Co. | 0.24% | 13,977 | $2.4M | Add +1.4% |
| STIP iShares 0-5 Year Tips Bond E | 0.24% | 23,167 | $2.3M | Reduce -28.0% |
| TGT Target Corp. | 0.24% | 17,031 | $2.3M | Add +8.1% |
| PJAN Innovator U.S. Equity Power | 0.23% | 53,347 | $2.3M | Add +0.5% |
| GJAN FT Vest US Equity Moderate B | 0.23% | 58,030 | $2.2M | Reduce -6.4% |
| GIS General Mills Inc. | 0.23% | 35,124 | $2.2M | Add +3.3% |
| AMGN Amgen Inc. | 0.23% | 8,559 | $2.2M | Add +1.0% |
| USB US Bancorp | 0.23% | 46,088 | $2.2M | Add +3.0% |
| HELO JPMorgan Hedged Equity ETF | 0.22% | 35,032 | $2.2M | Add +28.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.22% | 3,631 | $2.1M | Add +13.0% |
| LYB Lyondellbasell Indu Class A | 0.20% | 26,761 | $2.0M | Add +5.5% |
| XLY SS Consumer Disc Select Sect | 0.20% | 8,735 | $2.0M | Add +11.7% |
| HD Home Depot Inc. | 0.20% | 5,038 | $2.0M | Reduce -0.7% |
| GPC Genuine Parts Co. | 0.20% | 16,796 | $2.0M | Add +7.5% |
| AEP American Electric Power | 0.20% | 27,538 | $1.9M | Add +1.1% |
| VUSB Vanguard Ultra Short Bond Et | 0.20% | 38,442 | $1.9M | Add +3.6% |
| JPIE JPMorgan Income ETF | 0.20% | 41,810 | $1.9M | Add +22.5% |
| FNGS Microsectors Fang+ Etns filed as BANK MONTREAL MEDIUM | 0.19% | 32,414 | $1.9M | Add +14.8% |
| SMH Vaneck Semiconductor ETF | 0.19% | 7,624 | $1.8M | Reduce -4.9% |
| BND Vanguard Total Bond Market | 0.19% | 25,117 | $1.8M | Add +3.1% |
| SCHG Schwab US Large-Cap Growth | 0.18% | 63,330 | $1.8M | Add +161.2% |
| XLI SS Industrial Select Sector | 0.17% | 12,893 | $1.7M | Reduce -0.5% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.17% | 18,799 | $1.7M | Reduce -2.8% |
Options reported separately and not counted above: NVDA calls ($128K).
Other holdings (4): bonds, preferreds, convertibles and warrants · $23K (not counted above)
Total filed on the 13F, all lines: $974.4M.
Portfolio Sells Q3 2024 → Q4 2024
| QVOY Q3 All-Season Active Rot ETF | Reduce -3.7% | 2.11% | −1.36 |
| NVDA Nvidia Corp. | Reduce -10.2% | 0.07% | −0.51 |
| SCHD Schwab US DVD Equity ETF | Reduce -1.6% | 0.84% | −0.41 |
| CNC Centene Corp. | Reduce -87.3% | 0.03% | −0.36 |
| UNH Unitedhealth Group Inc. | Reduce -4.4% | 0.44% | −0.32 |
| STIP iShares 0-5 Year Tips Bond E | Reduce -28.0% | 0.24% | −0.24 |
| AMZN Amazon.com Inc. | Reduce -0.3% | 1.11% | −0.24 |
| CMCSA Comcast Corp. Class A | Reduce -1.3% | 0.37% | −0.23 |
| SPTS SS SPDR P St Term TSY ETF | Sold out | 0.00% | −0.20 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Reduce -70.2% | 0.05% | −0.19 |
| MCD McDonald's Corp. | Reduce -0.7% | 0.36% | −0.18 |
| LOW Lowe's Cos Inc. | Reduce -0.1% | 0.32% | −0.18 |
| XLV SS Health Care Select Sector | Reduce -5.3% | 0.26% | −0.18 |
| GMAR FT Vest US Equity Moderate B | Sold out | 0.00% | −0.17 |
| SPEM State Street SP PTF Em ETF | Reduce -3.6% | 0.27% | −0.16 |
| GMAY FT Vest U.S. Equity Moderate | Reduce -60.2% | 0.06% | −0.16 |
| PAPR Innovator U.S. Equity Power | Reduce -1.3% | 0.35% | −0.14 |
| PYPL PayPal Holdings Inc. | Reduce -2.4% | 0.43% | −0.14 |
| CRM Salesforce Inc. | Reduce -8.7% | 0.51% | −0.14 |
| V Visa Inc. Class A | Reduce -3.4% | 0.48% | −0.13 |
| DGRO iShares Core Dividend Growth | Reduce -1.4% | 0.27% | −0.13 |
| QUS SS SPDR MSCI U Stratfact ETF | Sold out | 0.00% | −0.12 |
| TLT iShares 20+ Year Treasury BD | Sold out | 0.00% | −0.12 |
| SPSB SS SPDR P St C Corp. ETF | Sold out | 0.00% | −0.12 |
| QYLD Global X Nasd 100 Cov Call | Reduce -0.9% | 0.28% | −0.12 |
| GJAN FT Vest US Equity Moderate B | Reduce -6.4% | 0.23% | −0.11 |
| VWO Vanguard Ftse Emerging Marke | Reduce -28.1% | 0.10% | −0.11 |
| GSLC Goldman Activebeta US LC ETF | Sold out | 0.00% | −0.11 |
| XMMO Invesco S&P Midcap Momentum | Reduce -26.4% | 0.11% | −0.10 |
| HD Home Depot Inc. | Reduce -0.7% | 0.20% | −0.10 |
| SMH Vaneck Semiconductor ETF | Reduce -4.9% | 0.19% | −0.10 |
| IDEV iShares Core MSCI Dev MKTS | Sold out | 0.00% | −0.09 |
| DIS The Walt Disney Co. | Reduce -0.7% | 0.36% | −0.09 |
| XLI SS Industrial Select Sector | Reduce -0.5% | 0.17% | −0.08 |
| XSVM Invesco S&P Smallcap Value W | Reduce -14.1% | 0.12% | −0.08 |
| ITB iShares U.S. Home Constructi | Reduce -25.1% | 0.06% | −0.08 |
| XLE SS Energy Select Sector | Reduce -1.0% | 0.16% | −0.08 |
| GFEB FT Vest US Equity Moderate B | Sold out | 0.00% | −0.08 |
| IEI iShares 3-7 Year Treasury Bo | Sold out | 0.00% | −0.08 |
| FNDA Schwab Fndmntl US SM Co. ETF | Reduce -1.2% | 0.17% | −0.07 |
| PJP Invesco Pharmaceuticals ETF | Sold out | 0.00% | −0.07 |
| XYLD Global X S&P 500 Cove Call E | Reduce -7.0% | 0.14% | −0.07 |
| ICOW Pacer Developed Markets Inte | Sold out | 0.00% | −0.07 |
| DRIV Global X Autonomous&elec-ETF | Sold out | 0.00% | −0.07 |
| AAPR Ino Eq Po ETF 2YR AP2028-Usd | Sold out | 0.00% | −0.06 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -2.8% | 0.17% | −0.06 |
| LMT Lockheed Martin Corp. | Reduce -5.0% | 0.08% | −0.06 |
| JUNM FT Vest US Eq Max Buf June | Reduce -0.1% | 0.15% | −0.06 |
| D Dominion Energy Inc. | Reduce -16.0% | 0.07% | −0.06 |
| VNQ Vanguard Real Estate ETF | Sold out | 0.00% | −0.06 |
Portfolio Buys Q3 2024 → Q4 2024
| GNOV FT Vest US Equity Moderate B | New | 0.26% | +0.26 |
| SCHG Schwab US Large-Cap Growth | Add +161.2% | 0.18% | +0.09 |
| META Meta Platforms Inc. Class A | Add +60.8% | 0.62% | +0.08 |
| DECW Alianzim US Eq BFR20 Dec-Usd | New | 0.07% | +0.07 |
| GOCT FT Vest US Equity Moderate B | New | 0.07% | +0.07 |
| FTA First Trust L C Val Alp | New | 0.07% | +0.07 |
| FTGS First Trust Grwth Strgth ETF | New | 0.06% | +0.06 |
| FVD First Trust Value Line DVD | Add +159.5% | 0.14% | +0.06 |
| PDEC Innovator U.S. Equity Power | New | 0.06% | +0.06 |
| TDIV FT Nasdaq Tech DVD Index FD | New | 0.06% | +0.06 |
| FTCS First Trust Capital Strength | Add +303.8% | 0.09% | +0.05 |
| GDEC FT Vest US Equity Moderate B | New | 0.05% | +0.05 |
| FDT First Trust Develp MKT Ex-US | New | 0.05% | +0.05 |
| FANG Diamondback Energy Inc. | New | 0.05% | +0.05 |
| FIDU Fidelity MSCI Indust Indx | New | 0.05% | +0.05 |
| OUNZ Vaneck Merk Gold ETF | New | 0.05% | +0.05 |
| FDN First Trust DJ Internet Ind | New | 0.04% | +0.04 |
| FTHI Fthi/First Trust Exchange-TR | New | 0.04% | +0.04 |
| USDU Wisdomtree BBG Usd Bullish | New | 0.04% | +0.04 |
| ARKB ARK 21SHARES Bitcoin ETF | Add +53.3% | 0.11% | +0.04 |
| GBTC Grayscale Bitcoin Trust ETF | New | 0.04% | +0.04 |
| NVBW Alnzim US Eqt BFR2 No Et-Usd | New | 0.04% | +0.04 |
| OIH Vaneck Oil Services ETF | New | 0.04% | +0.04 |
| BITB Bitwise Bitcoin ETF | New | 0.04% | +0.04 |
| MSTR Strategy Inc. | New | 0.03% | +0.03 |
| APP AppLovin Corp. Class A | New | 0.03% | +0.03 |
| MLPX Global X MLP & Energy Infras | Add +77.9% | 0.11% | +0.03 |
| TRFK Pacer Data and Digital Rev | Add +108.5% | 0.08% | +0.03 |
| GS Goldman Sachs Group Inc. | New | 0.03% | +0.03 |
| PLTR Palantir Technologies Inc. Class A | Add +8.5% | 0.09% | +0.03 |
| EFIV SS SPDR S&P 500 ESG ETF | New | 0.03% | +0.03 |
| AXON Axon Enterprise Inc. | New | 0.03% | +0.03 |
| JMST JPM Ultra-Short Muni Income | New | 0.03% | +0.03 |
| UCON First Trust Smith Unconstrai | Add +160.7% | 0.06% | +0.03 |
| BA The Boeing Co. | New | 0.03% | +0.03 |
| SEPQ STF Tactical Growth Income | New | 0.03% | +0.03 |
| FMF First Trust Managed Futures | New | 0.03% | +0.03 |
| FEM First Trust Emerging Markets | New | 0.03% | +0.03 |
| TQQQ Proshares Ultrapro QQQ | New | 0.03% | +0.03 |
| IBIT iShares Bitcoin Trust ETF | New | 0.02% | +0.02 |
| SRLN SS Blackstone Sr Loan ETF | New | 0.02% | +0.02 |
| PPA Invesco Aerospace & Defense | New | 0.02% | +0.02 |
| SPGI S&P Global Inc. | New | 0.02% | +0.02 |
| FXH First Trust Health Care Alph | New | 0.02% | +0.02 |
| CGMU Cap Group Municipal Income | New | 0.02% | +0.02 |
| XYZ Block Inc. | New | 0.02% | +0.02 |
| FIIG FT Intermed Dur Ig Corp. ETF | New | 0.02% | +0.02 |
| FDEC FT Vest U.S. Equity Buffer E | New | 0.02% | +0.02 |
| TM Toyota Motor Corp. -Spon ADR | New | 0.02% | +0.02 |
| FCOM Fidelity MSCI Comm Serv Indx | New | 0.02% | +0.02 |
Options Activity Q3 2024 → Q4 2024
| NVDA Nvidia Corp. | call | New | 14,500 | $128K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q3 2024 → Q4 2024
| MDAIW Spectral AI -CW27 | *W EXP 09/11/202 | New | 10,000 | $8K |
| BFLYW Butterfly Network Inc. -CW25 | *W EXP 02/12/202 | New | 13,251 | $2K |
| NMHIW Nature's Miracle Cali - 29 | *W EXP 02/15/202 | New | 10,000 | $151 |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 461 | $1.1B | VOO, SPMO, QQQ, BUFR, ACYN |
| Q1 2026 | 444 | $948.8M | VOO, QQQ, SPMO, JEPI, BUFR |
| Q4 2025 | 422 | $920.3M | VOO, QQQ, SPMO, JEPI, QVOY |
| Q3 2025 | 412 | $888.6M | VOO, QQQ, SPMO, JEPI, QVOY |
| Q2 2025 | 398 | $811.1M | VOO, QQQ, JEPI, SPMO, COWZ |
| Q1 2025 | 382 | $703.4M | VOO, JEPI, QQQ, COWZ, QVOY |
| Q4 2024 | 371 | $974.4M | JEPI, VOO, QQQ, COWZ, QVOY |
| Q3 2024 | 361 | $684.1M | VOO, JEPI, QQQ, QVOY, COWZ |
| Q2 2024 | 333 | $602.6M | VOO, QVOY, JEPI, QQQ, COWZ |
| Q1 2024 | 302 | $534.3M | QVOY, VOO, JEPI, QQQ, SPTS |