HBW Advisory Services LLC
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 16, 2025), HBW Advisory Services LLC reported 412 stock positions worth $888.6 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 5.7% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 3.9%) and Invesco S&P 500 Momentum ETF (SPMO, 3.1%). Compared with Q2 2025, it opened 54 new positions, sold out of 40, added to 200 and reduced 151. The biggest buy was a new position in Fthi/First Trust Exchange-TR (FTHI) and the biggest sale First Trust Smith Unconstrai (UCON, shares −30%).
- Most Recent 13F
- Q2 2026
- Location
- SIMI VALLEY, CA
- CIK
- 0001790525
- Portfolio Value
- $888.6M (Q3 2025)
- SEC Filing
- 0001790525-25-000006 ↗ filed Oct 16, 2025
Holdings Value
Holdings 412 stocks · $888.6M
| VOO Vanguard S&P 500 ETF | 5.72% | 83,025 | $50.8M | Add +3.0% |
| QQQ Invesco QQQ Trust Series 1 | 3.90% | 57,732 | $34.7M | Add +0.3% |
| SPMO Invesco S&P 500 Momentum ETF | 3.13% | 229,405 | $27.8M | Add +4.8% |
| JEPI JPMorgan Equity Premium Inco | 3.09% | 481,341 | $27.5M | Reduce -8.2% |
| QVOY Q3 All-Season Active Rot ETF | 2.60% | 806,653 | $23.1M | Reduce -1.0% |
| COWZ Pacer US Cash Cows 100 ETF | 2.58% | 399,086 | $22.9M | Reduce -4.8% |
| PAVE Global X US Infrastructure | 1.94% | 361,174 | $17.2M | Reduce -1.4% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 1.84% | 202,451 | $16.3M | Add +10.5% |
| MOAT Vaneck Morningstar Wide Moat | 1.78% | 159,654 | $15.8M | Reduce -1.1% |
| BUFR FT Vest Lad Buffervetf-Usd I | 1.56% | 414,530 | $13.9M | Add +6.5% |
| XLK SS Technology Select Sector | 1.51% | 47,516 | $13.4M | Reduce -2.1% |
| MSFT Microsoft Corp. | 1.48% | 25,461 | $13.2M | Add +3.3% |
| AAPL Apple Inc. | 1.40% | 48,878 | $12.4M | Add +2.0% |
| AMZN Amazon.com Inc. | 1.29% | 52,046 | $11.4M | Add +2.9% |
| RDVY First Trust Rising Dividend | 1.19% | 156,957 | $10.6M | Add +38.1% |
| JPST JPMorgan Ultra-Short Income | 1.14% | 199,431 | $10.1M | Add +25.4% |
| NVDA Nvidia Corp. | 1.09% | 52,128 | $9.7M | Add +0.1% |
| VYM Vanguard High DVD Yield ETF | 1.06% | 66,516 | $9.4M | Reduce -0.3% |
| SCHD Schwab US DVD Equity ETF | 1.04% | 337,857 | $9.2M | Add +3.3% |
| META Meta Platforms Inc. Class A | 1.00% | 12,116 | $8.9M | Add +2.6% |
| CGGR Cap Group Growth Equity | 0.96% | 193,633 | $8.5M | Add +40.2% |
| QQQM Invesco Nasdaq 100 ETF | 0.93% | 33,375 | $8.2M | Add +13.9% |
| FTCB FT Core Investment Grade ETF | 0.87% | 360,814 | $7.7M | Add +9.8% |
| GOOGL Alphabet Inc. Class A | 0.78% | 28,690 | $7.0M | Add +0.0% |
| SCHG Schwab US Large-Cap Growth | 0.78% | 217,257 | $6.9M | Add +44.6% |
| UCON First Trust Smith Unconstrai | 0.78% | 273,589 | $6.9M | Reduce -29.7% |
| MBSF Regan Floating Rate MBS ETF | 0.76% | 264,869 | $6.7M | Reduce -19.2% |
| JPIE JPMorgan Income ETF | 0.70% | 134,431 | $6.2M | Add +21.1% |
| TSLA Tesla Inc. | 0.70% | 13,924 | $6.2M | Reduce -10.8% |
| SPAB SS SPDR P Agg Bond ETF | 0.64% | 220,389 | $5.7M | Add +9.3% |
| FTHI Fthi/First Trust Exchange-TR | 0.57% | 213,902 | $5.1M | New |
| ILDR First Trust Innovation Leade | 0.57% | 155,344 | $5.0M | Reduce -36.2% |
| SMH Vaneck Semiconductor ETF | 0.55% | 14,885 | $4.9M | Add +49.3% |
| XLG Invesco S&P 500 Top 50 ETF | 0.54% | 83,883 | $4.8M | Add +3.4% |
| AVGO Broadcom Inc. | 0.53% | 14,144 | $4.7M | Reduce -2.1% |
| AIRR First Trust Rba American Ind | 0.52% | 47,872 | $4.6M | Add +235.3% |
| EMLP First Trust North American E | 0.51% | 118,476 | $4.5M | Add +10.1% |
| UNH Unitedhealth Group Inc. | 0.51% | 13,049 | $4.5M | Add +7.7% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.51% | 8,938 | $4.5M | Reduce -7.0% |
| GCOW Pacer Global Cash Cows Divid | 0.50% | 112,767 | $4.5M | Add +26.8% |
| T AT&T Inc. | 0.49% | 152,893 | $4.3M | Reduce -3.1% |
| FNGS Microsectors Fang+ Etns filed as BANK MONTREAL MEDIUM | 0.48% | 61,276 | $4.3M | Add +77.8% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.47% | 97,313 | $4.2M | Reduce -0.8% |
| C Citigroup Inc. | 0.47% | 40,958 | $4.2M | Reduce -11.5% |
| APP AppLovin Corp. Class A | 0.47% | 5,762 | $4.1M | Reduce -33.2% |
| V Visa Inc. Class A | 0.47% | 12,125 | $4.1M | Add +3.0% |
| TRFK Pacer Data and Digital Rev | 0.46% | 61,308 | $4.1M | Add +226.8% |
| GOOG Alphabet Inc. Class C | 0.46% | 16,776 | $4.1M | Reduce -2.0% |
| EVMO Eaton Vance Mortgage Opp ETF | 0.46% | 80,154 | $4.1M | New |
| XMMO Invesco S&P Midcap Momentum | 0.44% | 29,216 | $4.0M | Add +3.3% |
| GSEP FT Vest US Equity Moderate B | 0.44% | 103,710 | $3.9M | New |
| FIXD First Trust Smith Opportunis | 0.44% | 88,597 | $3.9M | Reduce -3.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.43% | 11,737 | $3.9M | Reduce -5.5% |
| COWG Pacer US LRG Cap Cows GR LD | 0.43% | 105,014 | $3.8M | Add +37.4% |
| DGRW Wisdomtree U.S. Quality Divi | 0.42% | 41,520 | $3.7M | Add +0.8% |
| MO Altria Group Inc. | 0.41% | 55,268 | $3.7M | Reduce -1.5% |
| ENB Enbridge Inc. | 0.41% | 72,283 | $3.6M | Reduce -0.3% |
| MCD McDonald's Corp. | 0.41% | 11,942 | $3.6M | Add +1.6% |
| CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT | 0.40% | 104,114 | $3.6M | Reduce -3.3% |
| PEP Pepsico Inc. | 0.40% | 25,168 | $3.5M | Add +6.7% |
| NFLX Netflix Inc. | 0.39% | 2,915 | $3.5M | Reduce -1.6% |
| VZ Verizon Communications Inc. | 0.39% | 78,622 | $3.5M | Add +1.0% |
| OMC Omnicom Group | 0.38% | 41,950 | $3.4M | Add +10.4% |
| QYLD Global X Nasd 100 Cov Call | 0.37% | 194,104 | $3.3M | Reduce -0.9% |
| TSM Taiwan Semiconductor-SP ADR | 0.37% | 11,766 | $3.3M | Reduce -0.5% |
| VXF Vanguard Extended Market ETF | 0.37% | 15,625 | $3.3M | Reduce -3.2% |
| IVV iShares Core S&P 500 ETF | 0.36% | 4,753 | $3.2M | Add +8.1% |
| XLF SS Financial Select Sector | 0.35% | 58,548 | $3.2M | Add +4.2% |
| CVX Chevron Corp. | 0.35% | 20,273 | $3.1M | Reduce -0.7% |
| MDT Medtronic PLC | 0.35% | 32,583 | $3.1M | Reduce -3.3% |
| CRM Salesforce Inc. | 0.35% | 13,067 | $3.1M | Add +6.0% |
| FDVV Fidelity High Dividend ETF | 0.34% | 54,034 | $3.0M | Reduce -2.2% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.34% | 51,764 | $3.0M | Reduce -7.6% |
| O Realty Income Corp. | 0.33% | 48,889 | $3.0M | Add +3.6% |
| NKE Nike Inc. Class B | 0.33% | 42,558 | $3.0M | Reduce -3.1% |
| SPYI Neos S&P 500 High Income ETF | 0.33% | 56,070 | $2.9M | Add +48.3% |
| UBER Uber Technologies Inc. | 0.33% | 29,628 | $2.9M | Add +4.5% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.33% | 25,236 | $2.9M | Add +3.6% |
| AEP American Electric Power | 0.32% | 25,561 | $2.9M | Reduce -2.4% |
| NUKZ Range Nuclear Renaissance filed as EXCHANGE TRADED CONCEPTS TRU | 0.32% | 43,678 | $2.8M | Add +119.3% |
| MRK Merck & Co. Inc. | 0.32% | 33,565 | $2.8M | Add +1.8% |
| ULTA Ulta Beauty Inc. | 0.31% | 5,073 | $2.8M | Reduce -2.8% |
| ADP Automatic Data Processing | 0.31% | 9,314 | $2.7M | Add +1.7% |
| LOW Lowe's Cos Inc. | 0.31% | 10,848 | $2.7M | Add +0.2% |
| GJAN FT Vest US Equity Moderate B | 0.30% | 64,958 | $2.7M | Add +3.0% |
| PYPL PayPal Holdings Inc. | 0.30% | 39,949 | $2.7M | Add +4.0% |
| AMGN Amgen Inc. | 0.30% | 9,417 | $2.7M | Reduce -0.9% |
| GPC Genuine Parts Co. | 0.29% | 18,905 | $2.6M | Reduce -3.6% |
| SPEM State Street SP PTF Em ETF | 0.29% | 55,895 | $2.6M | Reduce -2.4% |
| JPM JPMorgan Chase & Co. | 0.29% | 8,286 | $2.6M | Add +8.4% |
| XLC SS Comm Select Sector SPDR | 0.29% | 21,785 | $2.6M | Add +14.3% |
| ADBE Adobe Inc. | 0.29% | 7,299 | $2.6M | Add +16.8% |
| USB US Bancorp | 0.29% | 52,478 | $2.5M | Reduce -0.0% |
| MLPX Global X MLP & Energy Infras | 0.28% | 40,241 | $2.5M | Add +10.3% |
| PJAN Innovator U.S. Equity Power | 0.28% | 54,943 | $2.5M | Add +0.5% |
| XLV SS Health Care Select Sector | 0.27% | 17,458 | $2.4M | Add +0.1% |
| GLD SPDR Gold Shares | 0.26% | 6,590 | $2.3M | Add +33.5% |
| DIVI Franklin International Core | 0.26% | 62,261 | $2.3M | Add +37.6% |
| CMCSA Comcast Corp. Class A | 0.26% | 73,614 | $2.3M | Add +11.0% |
| HD Home Depot Inc. | 0.26% | 5,608 | $2.3M | Add +4.6% |
Other holdings (4): bonds, preferreds, convertibles and warrants · $69K (not counted above)
Total filed on the 13F, all lines: $888.7M.
Portfolio Sells Q2 2025 → Q3 2025
| UCON First Trust Smith Unconstrai | Reduce -29.7% | 0.78% | −0.75 |
| HYLS FT Tactical High Yield ETF | Sold out | 0.00% | −0.65 |
| JEPI JPMorgan Equity Premium Inco | Reduce -8.2% | 3.09% | −0.58 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Reduce -91.7% | 0.05% | −0.50 |
| ILDR First Trust Innovation Leade | Reduce -36.2% | 0.57% | −0.32 |
| PM Philip Morris International | Reduce -53.5% | 0.17% | −0.29 |
| GNOV FT Vest US Equity Moderate B | Sold out | 0.00% | −0.28 |
| MBSF Regan Floating Rate MBS ETF | Reduce -19.2% | 0.76% | −0.27 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -4.8% | 2.58% | −0.27 |
| JAJL Innovator Edp ETF - 6M Ja | Sold out | 0.00% | −0.27 |
| GOCT FT Vest US Equity Moderate B | Sold out | 0.00% | −0.26 |
| FNDA Schwab Fndmntl US SM Co. ETF | Sold out | 0.00% | −0.21 |
| CMG Chipotle Mexican Grill Inc. | Sold out | 0.00% | −0.20 |
| GIS General Mills Inc. | Reduce -64.1% | 0.09% | −0.19 |
| DGRO iShares Core Dividend Growth | Reduce -68.7% | 0.08% | −0.18 |
| STIP iShares 0-5 Year Tips Bond E | Reduce -85.9% | 0.03% | −0.18 |
| XSVM Invesco S&P Smallcap Value W | Sold out | 0.00% | −0.16 |
| SNPS Synopsys Inc. | Reduce -44.3% | 0.11% | −0.12 |
| HELO JPMorgan Hedged Equity ETF | Reduce -46.6% | 0.12% | −0.12 |
| JIRE JPMorgan Int Res Enh Eqty | Reduce -28.4% | 0.24% | −0.11 |
| BBLB JPM Beta US TR 20+ YR ETF | Sold out | 0.00% | −0.10 |
| PSR Invesco Active US Real Estat | Sold out | 0.00% | −0.10 |
| NFLX Netflix Inc. | Reduce -1.6% | 0.39% | −0.10 |
| DECW Alianzim US Eq BFR20 Dec-Usd | Sold out | 0.00% | −0.09 |
| MOAT Vaneck Morningstar Wide Moat | Reduce -1.1% | 1.78% | −0.09 |
| FVD First Trust Value Line DVD | Reduce -55.8% | 0.06% | −0.08 |
| ZFEB Inotr Eq Def PR ETF - 1 YR F | Reduce -31.9% | 0.14% | −0.08 |
| T AT&T Inc. | Reduce -3.1% | 0.49% | −0.08 |
| XYLD Global X S&P 500 Cove Call E | Reduce -21.4% | 0.20% | −0.07 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -7.0% | 0.51% | −0.07 |
| PDEC Innovator U.S. Equity Power | Sold out | 0.00% | −0.07 |
| PAPR Innovator U.S. Equity Power | Reduce -37.7% | 0.09% | −0.07 |
| MS Morgan Stanley | Sold out | 0.00% | −0.07 |
| URA Global X Uranium ETF | Reduce -54.3% | 0.06% | −0.06 |
| KJAN Innovator U.S. Small Cap Pow | Reduce -41.0% | 0.08% | −0.06 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -18.3% | 0.24% | −0.06 |
| FIXD First Trust Smith Opportunis | Reduce -3.1% | 0.44% | −0.05 |
| LLY Eli Lilly & Co. | Reduce -16.4% | 0.15% | −0.05 |
| NKE Nike Inc. Class B | Reduce -3.1% | 0.33% | −0.05 |
| FHLC Fidelity MSCI Health Care | Sold out | 0.00% | −0.05 |
| QVOY Q3 All-Season Active Rot ETF | Reduce -1.0% | 2.60% | −0.05 |
| IWF iShares Russell 1000 Growth | Reduce -30.6% | 0.11% | −0.05 |
| COST Costco Wholesale Corp. | Reduce -10.8% | 0.15% | −0.05 |
| ISRG Intuitive Surgical Inc. | Sold out | 0.00% | −0.04 |
| OXY Occidental Petroleum Corp. | Sold out | 0.00% | −0.04 |
| VYM Vanguard High DVD Yield ETF | Reduce -0.3% | 1.06% | −0.04 |
| JEPQ JPM Nasdaq Equity Premium | Reduce -7.6% | 0.34% | −0.04 |
| FICO Fair Isaac Corp. | Sold out | 0.00% | −0.04 |
| SCHR Schwab Intermediate-Term US | Sold out | 0.00% | −0.04 |
| JULW Alianzim US Eq BFR20 Jul-Usd | Sold out | 0.00% | −0.04 |
Portfolio Buys Q2 2025 → Q3 2025
| FTHI Fthi/First Trust Exchange-TR | New | 0.57% | +0.57 |
| EVMO Eaton Vance Mortgage Opp ETF | New | 0.46% | +0.46 |
| GSEP FT Vest US Equity Moderate B | New | 0.44% | +0.44 |
| AIRR First Trust Rba American Ind | Add +235.3% | 0.52% | +0.38 |
| TRFK Pacer Data and Digital Rev | Add +226.8% | 0.46% | +0.32 |
| RDVY First Trust Rising Dividend | Add +38.1% | 1.19% | +0.31 |
| CGGR Cap Group Growth Equity | Add +40.2% | 0.96% | +0.26 |
| SCHG Schwab US Large-Cap Growth | Add +44.6% | 0.78% | +0.24 |
| SDVY First Trust Smid Cap Rising | New | 0.22% | +0.22 |
| FNGS Microsectors Fang+ Etns | Add +77.8% | 0.48% | +0.21 |
| SMH Vaneck Semiconductor ETF | Add +49.3% | 0.55% | +0.20 |
| ARE Alexandria Real Estate Equit | New | 0.19% | +0.19 |
| AAPL Apple Inc. | Add +2.0% | 1.40% | +0.19 |
| NUKZ Range Nuclear Renaissance | Add +119.3% | 0.32% | +0.18 |
| SCHW Schwab (charles) Corp. | New | 0.18% | +0.18 |
| GOOGL Alphabet Inc. Class A | Add +0.0% | 0.78% | +0.16 |
| UPS United Parcel Service Class B | Add +668.1% | 0.18% | +0.15 |
| SFLR Innovator Eqty MGD Floor ETF | New | 0.15% | +0.15 |
| SPTM SS SPDR P S&P 1500 Comp ETF | Add +10.5% | 1.84% | +0.15 |
| JPST JPMorgan Ultra-Short Income | Add +25.4% | 1.14% | +0.14 |
| GEV GE Vernova Inc. | Add +204.4% | 0.19% | +0.13 |
| GLD SPDR Gold Shares | Add +33.5% | 0.26% | +0.13 |
| RECS Columbia Resear Enh Cor ETF | New | 0.12% | +0.12 |
| GJUL FT Vest US Equity Moderate B | New | 0.11% | +0.11 |
| QQQM Invesco Nasdaq 100 ETF | Add +13.9% | 0.93% | +0.11 |
| REMX Vaneck Rar Earth ND STG-Usdi | New | 0.10% | +0.10 |
| COWG Pacer US LRG Cap Cows GR LD | Add +37.4% | 0.43% | +0.10 |
| FYLD Cambria Foreign Shareholder | New | 0.10% | +0.10 |
| SPYI Neos S&P 500 High Income ETF | Add +48.3% | 0.33% | +0.10 |
| DIVO Amplify CWP Enhan Divid ETF | New | 0.09% | +0.09 |
| SPMO Invesco S&P 500 Momentum ETF | Add +4.8% | 3.13% | +0.09 |
| GCOW Pacer Global Cash Cows Divid | Add +26.8% | 0.50% | +0.09 |
| NVDA Nvidia Corp. | Add +0.1% | 1.09% | +0.08 |
| XTWY Bondbloxx BBG 20Y US TSY ETF | New | 0.08% | +0.08 |
| CGBL Cap Group Core Balanced | Add +113.7% | 0.16% | +0.08 |
| SLV iShares Silver Trust | Add +88.5% | 0.14% | +0.08 |
| INEQ Columbia Intl Eqty Inc. ETF | New | 0.08% | +0.08 |
| GOAU US GLB GLD & Metal MNRS ETF | New | 0.08% | +0.08 |
| VOO Vanguard S&P 500 ETF | Add +3.0% | 5.72% | +0.08 |
| CGDV Cap Group Dividend Value | Add +44.1% | 0.25% | +0.07 |
| JPIE JPMorgan Income ETF | Add +21.1% | 0.70% | +0.07 |
| CSRE C&S Real Estate Active ETF | New | 0.07% | +0.07 |
| VCR Vanguard Consumer Discre ETF | New | 0.07% | +0.07 |
| CAT Caterpillar Inc. | Add +126.4% | 0.11% | +0.07 |
| WCMI FT WCM International ETF | Add +128.1% | 0.12% | +0.06 |
| DIVI Franklin International Core | Add +37.6% | 0.26% | +0.06 |
| GLDM SPDR Gold Minishares Trust | Add +108.5% | 0.11% | +0.06 |
| IYF iShares US Financials ETF | New | 0.06% | +0.06 |
| FTSL First Trust Senior Loan ETF | Add +66.1% | 0.15% | +0.05 |
| SEPQ STF Tactical Growth Income | Add +48.2% | 0.17% | +0.05 |
Notes & Other Activity Q2 2025 → Q3 2025
| CIFRW Cipher Mining Inc. | *W EXP 08/27/202 | New | 10,000 | $50K |
| GRABW Grab Holdings Ltd.-CW 26 | *W EXP 99/99/999 | New | 15,000 | $8K |
| EVLVW Evolv Technologies -CW26 | *W EXP 07/16/202 | New | 10,000 | $7K |
| BFLYW Butterfly Network Inc. -CW25 | *W EXP 02/12/202 | New | 101,115 | $5K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 461 | $1.1B | VOO, SPMO, QQQ, BUFR, ACYN |
| Q1 2026 | 444 | $948.8M | VOO, QQQ, SPMO, JEPI, BUFR |
| Q4 2025 | 422 | $920.3M | VOO, QQQ, SPMO, JEPI, QVOY |
| Q3 2025 | 412 | $888.6M | VOO, QQQ, SPMO, JEPI, QVOY |
| Q2 2025 | 398 | $811.1M | VOO, QQQ, JEPI, SPMO, COWZ |
| Q1 2025 | 382 | $703.4M | VOO, JEPI, QQQ, COWZ, QVOY |
| Q4 2024 | 371 | $974.4M | JEPI, VOO, QQQ, COWZ, QVOY |
| Q3 2024 | 361 | $684.1M | VOO, JEPI, QQQ, QVOY, COWZ |
| Q2 2024 | 333 | $602.6M | VOO, QVOY, JEPI, QQQ, COWZ |
| Q1 2024 | 302 | $534.3M | QVOY, VOO, JEPI, QQQ, SPTS |