HBW Advisory Services LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 9, 2025), HBW Advisory Services LLC reported 382 stock positions worth $703.4 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 5.8% of the portfolio, followed by JPMorgan Equity Premium Inco (JEPI, 4.5%) and Invesco QQQ Trust Series 1 (QQQ, 3.9%). Compared with Q4 2024, it opened 53 new positions, sold out of 42, added to 181 and reduced 137. The biggest buy was Pacer US Cash Cows 100 ETF (COWZ, shares +9%) and the biggest sale Broadcom (AVGO, shares −51%).
- Most Recent 13F
- Q2 2026
- Location
- SIMI VALLEY, CA
- CIK
- 0001790525
- Portfolio Value
- $703.4M (Q1 2025)
- SEC Filing
- 0001790525-25-000003 ↗ filed Apr 9, 2025
Holdings Value
Holdings 382 stocks · $703.4M
| VOO Vanguard S&P 500 ETF | 5.80% | 79,424 | $40.8M | Reduce -2.7% |
| JEPI JPMorgan Equity Premium Inco | 4.45% | 548,219 | $31.3M | Add +5.2% |
| QQQ Invesco QQQ Trust Series 1 | 3.87% | 58,044 | $27.2M | Add +6.8% |
| COWZ Pacer US Cash Cows 100 ETF | 3.38% | 434,618 | $23.8M | Add +9.1% |
| QVOY Q3 All-Season Active Rot ETF | 2.66% | 855,991 | $18.7M | Add +5.3% |
| SPMO Invesco S&P 500 Momentum ETF | 2.41% | 183,192 | $17.0M | Add +15.1% |
| PAVE Global X US Infrastructure | 2.13% | 397,325 | $15.0M | Add +9.5% |
| MOAT Vaneck Morningstar Wide Moat | 2.09% | 166,985 | $14.7M | Add +17.4% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 1.63% | 168,859 | $11.5M | Add +4.5% |
| BUFR FT Vest Lad Buffervetf-Usd I | 1.50% | 354,898 | $10.5M | Add +15.9% |
| XLK SS Technology Select Sector | 1.43% | 48,691 | $10.1M | Reduce -1.3% |
| AMZN Amazon.com Inc. | 1.34% | 49,412 | $9.4M | Add +0.3% |
| VYM Vanguard High DVD Yield ETF | 1.24% | 67,384 | $8.7M | Reduce -2.3% |
| MBSF Regan Floating Rate MBS ETF | 1.23% | 338,606 | $8.6M | Reduce -26.7% |
| MSFT Microsoft Corp. | 1.21% | 22,698 | $8.5M | Add +0.0% |
| JPST JPMorgan Ultra-Short Income | 1.21% | 168,278 | $8.5M | Reduce -9.0% |
| SCHD Schwab US DVD Equity ETF | 1.19% | 299,513 | $8.4M | Add +0.1% |
| AAPL Apple Inc. | 1.19% | 37,581 | $8.3M | Reduce -10.8% |
| META Meta Platforms Inc. Class A | 0.94% | 11,497 | $6.6M | Add +10.6% |
| RDVY First Trust Rising Dividend | 0.94% | 112,869 | $6.6M | Add +9.1% |
| FTCB FT Core Investment Grade ETF | 0.91% | 305,002 | $6.4M | Add +35.9% |
| ILDR First Trust Innovation Leade | 0.89% | 268,405 | $6.3M | Add +5.3% |
| QQQM Invesco Nasdaq 100 ETF | 0.75% | 27,408 | $5.3M | Reduce -8.6% |
| T AT&T Inc. | 0.72% | 179,170 | $5.1M | Reduce -6.1% |
| HYLS FT Tactical High Yield ETF | 0.71% | 121,756 | $5.0M | Reduce -27.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.70% | 9,245 | $4.9M | Add +3.5% |
| V Visa Inc. Class A | 0.68% | 13,643 | $4.8M | Reduce -6.9% |
| SPAB SS SPDR P Agg Bond ETF | 0.65% | 178,604 | $4.6M | Add +1.6% |
| UNH Unitedhealth Group Inc. | 0.65% | 8,700 | $4.6M | Add +1.7% |
| GOOGL Alphabet Inc. Class A | 0.62% | 28,358 | $4.4M | Reduce -14.5% |
| EMLP First Trust North American E | 0.59% | 109,795 | $4.1M | Add +1.9% |
| VZ Verizon Communications Inc. | 0.58% | 90,012 | $4.1M | Add +7.5% |
| CGGR Cap Group Growth Equity | 0.57% | 117,158 | $4.0M | Add +15.2% |
| FIXD First Trust Smith Opportunis | 0.56% | 89,700 | $3.9M | Reduce -42.1% |
| TSLA Tesla Inc. | 0.55% | 14,858 | $3.9M | Reduce -19.3% |
| MCD McDonald's Corp. | 0.54% | 12,179 | $3.8M | Add +1.6% |
| NFLX Netflix Inc. | 0.54% | 4,075 | $3.8M | Reduce -0.9% |
| CRM Salesforce Inc. | 0.54% | 14,125 | $3.8M | Reduce -4.4% |
| PEP Pepsico Inc. | 0.53% | 25,072 | $3.8M | Add +5.5% |
| ENB Enbridge Inc. | 0.53% | 84,820 | $3.8M | Add +1.0% |
| CI The Cigna Group | 0.53% | 11,397 | $3.7M | Add +3.7% |
| MO Altria Group Inc. | 0.53% | 62,316 | $3.7M | Add +3.0% |
| CALF PCR US SM CP CSH CWS ETF-Usd | 0.52% | 97,441 | $3.7M | Add +7.5% |
| PM Philip Morris International | 0.51% | 22,774 | $3.6M | Reduce -7.5% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.50% | 96,659 | $3.5M | Add +2.5% |
| NVDA Nvidia Corp. | 0.49% | 31,804 | $3.4M | Add +7.6% |
| GCOW Pacer Global Cash Cows Divid | 0.48% | 92,073 | $3.4M | Reduce -6.5% |
| CVX Chevron Corp. | 0.47% | 19,743 | $3.3M | Add +9.8% |
| USB US Bancorp | 0.46% | 53,608 | $3.3M | Add +16.3% |
| C Citigroup Inc. | 0.46% | 45,759 | $3.2M | Reduce -5.6% |
| DGRW Wisdomtree U.S. Quality Divi | 0.46% | 40,520 | $3.2M | Reduce -15.6% |
| MDT Medtronic PLC | 0.46% | 35,865 | $3.2M | Add +4.6% |
| CMCSA Comcast Corp. Class A | 0.46% | 87,152 | $3.2M | Reduce -10.1% |
| ADP Automatic Data Processing | 0.45% | 10,416 | $3.2M | Reduce -5.8% |
| AEP American Electric Power | 0.45% | 28,695 | $3.1M | Add +4.2% |
| QYLD Global X Nasd 100 Cov Call | 0.44% | 186,984 | $3.1M | Add +26.8% |
| VTI VG Morningstar TS MKT ETF-US | 0.44% | 11,267 | $3.1M | Add +11.0% |
| OMC Omnicom Group | 0.44% | 37,100 | $3.1M | Add +18.6% |
| PYPL PayPal Holdings Inc. | 0.44% | 47,058 | $3.1M | Reduce -4.3% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.43% | 59,073 | $3.1M | Add +181.3% |
| SBUX Starbucks Corp. | 0.43% | 31,128 | $3.1M | Reduce -53.8% |
| CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT | 0.43% | 106,525 | $3.0M | Add +5.4% |
| XLG Invesco S&P 500 Top 50 ETF | 0.43% | 65,031 | $3.0M | Reduce -12.1% |
| AMGN Amgen Inc. | 0.42% | 9,484 | $3.0M | Add +10.8% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.42% | 29,903 | $3.0M | Reduce -5.2% |
| PAPR Innovator U.S. Equity Power | 0.42% | 82,104 | $2.9M | Reduce -11.4% |
| VXF Vanguard Extended Market ETF | 0.41% | 16,732 | $2.9M | Add +6.3% |
| DGRO iShares Core Dividend Growth | 0.40% | 45,835 | $2.8M | Add +6.0% |
| LOW Lowe's Cos Inc. | 0.40% | 12,025 | $2.8M | Reduce -3.6% |
| NKE Nike Inc. Class B | 0.40% | 44,053 | $2.8M | Add +18.5% |
| XLF SS Financial Select Sector | 0.39% | 55,315 | $2.8M | Add +9.4% |
| HSY The Hershey Co. | 0.39% | 16,015 | $2.7M | Add +14.6% |
| SPEM State Street SP PTF Em ETF | 0.39% | 69,536 | $2.7M | Add +1.7% |
| GOOG Alphabet Inc. Class C | 0.38% | 17,331 | $2.7M | Add +6.7% |
| PAYC Paycom Software Inc. | 0.38% | 12,372 | $2.7M | Reduce -6.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.37% | 4,645 | $2.6M | Add +27.9% |
| GIS General Mills Inc. | 0.37% | 43,412 | $2.6M | Add +23.6% |
| AVGO Broadcom Inc. | 0.35% | 14,867 | $2.5M | Reduce -50.9% |
| HELO JPMorgan Hedged Equity ETF | 0.35% | 41,198 | $2.5M | Add +17.6% |
| GPC Genuine Parts Co. | 0.35% | 20,532 | $2.4M | Add +22.2% |
| XLV SS Health Care Select Sector | 0.35% | 16,657 | $2.4M | Reduce -9.0% |
| O Realty Income Corp. | 0.34% | 41,785 | $2.4M | Reduce -37.8% |
| LYB Lyondellbasell Indu Class A | 0.34% | 34,096 | $2.4M | Add +27.4% |
| MRK Merck & Co. Inc. | 0.34% | 26,390 | $2.4M | Add +438.7% |
| GJAN FT Vest US Equity Moderate B | 0.33% | 61,747 | $2.3M | Add +6.4% |
| GNOV FT Vest US Equity Moderate B | 0.32% | 66,402 | $2.3M | Reduce -6.7% |
| ULTA Ulta Beauty Inc. | 0.32% | 6,208 | $2.3M | Reduce -4.2% |
| PJAN Innovator U.S. Equity Power | 0.32% | 54,062 | $2.2M | Add +1.3% |
| SJM The JM Smucker Co. filed as SMUCKER J M CO | 0.31% | 18,560 | $2.2M | New |
| TGT Target Corp. | 0.31% | 20,914 | $2.2M | Add +22.8% |
| FDVV Fidelity High Dividend ETF | 0.29% | 40,931 | $2.0M | Reduce -19.0% |
| XLC SS Comm Select Sector SPDR | 0.29% | 15,847 | $2.0M | Add +1.0% |
| XLY SS Consumer Disc Select Sect | 0.28% | 10,140 | $2.0M | Add +16.1% |
| VUSB Vanguard Ultra Short Bond Et | 0.28% | 39,257 | $2.0M | Add +2.1% |
| IVV iShares Core S&P 500 ETF | 0.28% | 3,454 | $1.9M | Reduce -19.8% |
| STIP iShares 0-5 Year Tips Bond E | 0.28% | 18,716 | $1.9M | Reduce -19.2% |
| XYLD Global X S&P 500 Cove Call E | 0.27% | 47,544 | $1.9M | Add +46.8% |
| JAJL Innovator Edp ETF - 6M Ja | 0.26% | 68,447 | $1.9M | New |
| SMH Vaneck Semiconductor ETF | 0.26% | 8,787 | $1.9M | Add +15.3% |
| JIRE JPMorgan Int Res Enh Eqty | 0.25% | 28,019 | $1.8M | Add +87.0% |
Other holdings (4): bonds, preferreds, convertibles and warrants · $13K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| CIFRW Cipher Mining Inc. | *W EXP 08/27/202 | 28,000 | $9K | Add +180.0% |
| MDAIW Spectral AI -CW27 | *W EXP 09/11/202 | 10,000 | $3K | No change |
| BFLYW Butterfly Network Inc. -CW25 | *W EXP 02/12/202 | 13,251 | $1K | No change |
| NMHIW Nature's Miracle Cali - 29 | *W EXP 02/15/202 | 10,000 | $50 | No change |
Total filed on the 13F, all lines: $703.4M.
Portfolio Sells Q4 2024 → Q1 2025
| AVGO Broadcom Inc. | Reduce -50.9% | 0.35% | −0.37 |
| MMM 3M Co. | Reduce -86.1% | 0.02% | −0.26 |
| TSLA Tesla Inc. | Reduce -19.3% | 0.55% | −0.22 |
| VDE Vanguard Energy ETF | Sold out | 0.00% | −0.14 |
| FIXD First Trust Smith Opportunis | Reduce -42.1% | 0.56% | −0.12 |
| BBIN JPM Betabuilders Intl Eqty | Sold out | 0.00% | −0.07 |
| GMAY FT Vest U.S. Equity Moderate | Sold out | 0.00% | −0.06 |
| ITB iShares U.S. Home Constructi | Sold out | 0.00% | −0.06 |
| FIDU Fidelity MSCI Indust Indx | Sold out | 0.00% | −0.05 |
| SVOL Simplify Volatility Premium | Sold out | 0.00% | −0.05 |
| BNDX Vanguard Total Intl Bond ETF | Sold out | 0.00% | −0.05 |
| FDN First Trust DJ Internet Ind | Sold out | 0.00% | −0.04 |
| FTHI Fthi/First Trust Exchange-TR | Sold out | 0.00% | −0.04 |
| USDU Wisdomtree BBG Usd Bullish | Sold out | 0.00% | −0.04 |
| QFLR Innovator Nasdaq-100 MF ETF | Sold out | 0.00% | −0.04 |
| VIS Vanguard Industrials ETF | Reduce -48.4% | 0.09% | −0.04 |
| ANET Arista Networks Inc. | Sold out | 0.00% | −0.04 |
| BITB Bitwise Bitcoin ETF | Sold out | 0.00% | −0.04 |
| ECOW Pacer Emerging Markets Cash | Sold out | 0.00% | −0.03 |
| APP AppLovin Corp. Class A | Sold out | 0.00% | −0.03 |
| GWW WW Grainger Inc. | Sold out | 0.00% | −0.03 |
| JMST JPM Ultra-Short Muni Income | Sold out | 0.00% | −0.03 |
| NOW ServiceNow Inc. | Sold out | 0.00% | −0.03 |
| CNC Centene Corp. | Sold out | 0.00% | −0.03 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Sold out | 0.00% | −0.03 |
| EPI Wisdomtree India Earnings | Sold out | 0.00% | −0.03 |
| FMF First Trust Managed Futures | Sold out | 0.00% | −0.03 |
| IR Ingersoll-Rand Inc. | Sold out | 0.00% | −0.03 |
| TTD Trade Desk Inc./the Class A | Sold out | 0.00% | −0.03 |
| FUTY Fidelity MSCI US Utilities | Sold out | 0.00% | −0.03 |
| FEM First Trust Emerging Markets | Sold out | 0.00% | −0.03 |
| TDG Transdigm Group Inc. | Sold out | 0.00% | −0.02 |
| FXH First Trust Health Care Alph | Sold out | 0.00% | −0.02 |
| O Realty Income Corp. | Reduce -37.8% | 0.34% | −0.02 |
| XYZ Block Inc. | Sold out | 0.00% | −0.02 |
| FCOM Fidelity MSCI Comm Serv Indx | Sold out | 0.00% | −0.02 |
| SPHB Invesco S&P 500 High Beta Et | Sold out | 0.00% | −0.02 |
| HERO Global X Video Games& Esport | Sold out | 0.00% | −0.02 |
| FMAY FT Vest US Equity Buffer ETF | Sold out | 0.00% | −0.02 |
| DIVO Amplify CWP Enhan Divid ETF | Sold out | 0.00% | −0.02 |
| JAAA Janus Henderson Aaa Clo ETF | Sold out | 0.00% | −0.02 |
| GOOGL Alphabet Inc. Class A | Reduce -14.5% | 0.62% | −0.02 |
| FJP First Trust Japan | Sold out | 0.00% | −0.02 |
| USHY iShares Broad Usd High Yield | Sold out | 0.00% | −0.02 |
| UL Unilever PLC | Reduce -73.2% | 0.01% | −0.02 |
| FTA First Trust L C Val Alp | Reduce -48.2% | 0.05% | −0.02 |
| IWM iShares Russell 2000 ETF | Reduce -43.1% | 0.04% | −0.02 |
| JUNM FT Vest US Eq Max Buf June | Reduce -33.4% | 0.14% | −0.01 |
| PBP Invesco S&P 500 Buywrite ETF | Sold out | 0.00% | −0.01 |
| KLAC KLA Corp. | Reduce -48.2% | 0.04% | −0.01 |
Portfolio Buys Q4 2024 → Q1 2025
| COWZ Pacer US Cash Cows 100 ETF | Add +9.1% | 3.38% | +1.07 |
| QQQ Invesco QQQ Trust Series 1 | Add +6.8% | 3.87% | +1.02 |
| SPMO Invesco S&P 500 Momentum ETF | Add +15.1% | 2.41% | +0.86 |
| MOAT Vaneck Morningstar Wide Moat | Add +17.4% | 2.09% | +0.74 |
| PAVE Global X US Infrastructure | Add +9.5% | 2.13% | +0.63 |
| QVOY Q3 All-Season Active Rot ETF | Add +5.3% | 2.66% | +0.55 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +15.9% | 1.50% | +0.54 |
| SPTM SS SPDR P S&P 1500 Comp ETF | Add +4.5% | 1.63% | +0.45 |
| FTCB FT Core Investment Grade ETF | Add +35.9% | 0.91% | +0.43 |
| NVDA Nvidia Corp. | Add +7.6% | 0.49% | +0.42 |
| SCHD Schwab US DVD Equity ETF | Add +0.1% | 1.19% | +0.35 |
| META Meta Platforms Inc. Class A | Add +10.6% | 0.94% | +0.32 |
| JEPQ JPM Nasdaq Equity Premium | Add +181.3% | 0.43% | +0.31 |
| SJM The JM Smucker Co. | New | 0.31% | +0.31 |
| RDVY First Trust Rising Dividend | Add +9.1% | 0.94% | +0.31 |
| MRK Merck & Co. Inc. | Add +438.7% | 0.34% | +0.29 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +3.5% | 0.70% | +0.28 |
| JAJL Innovator Edp ETF - 6M Ja | New | 0.26% | +0.26 |
| AEP American Electric Power | Add +4.2% | 0.45% | +0.25 |
| USB US Bancorp | Add +16.3% | 0.46% | +0.24 |
| VZ Verizon Communications Inc. | Add +7.5% | 0.58% | +0.24 |
| MSFT Microsoft Corp. | Add +0.0% | 1.21% | +0.23 |
| AMZN Amazon.com Inc. | Add +0.3% | 1.34% | +0.23 |
| ILDR First Trust Innovation Leade | Add +5.3% | 0.89% | +0.22 |
| CI The Cigna Group | Add +3.7% | 0.53% | +0.22 |
| MO Altria Group Inc. | Add +3.0% | 0.53% | +0.21 |
| UNH Unitedhealth Group Inc. | Add +1.7% | 0.65% | +0.20 |
| CVX Chevron Corp. | Add +9.8% | 0.47% | +0.20 |
| SPAB SS SPDR P Agg Bond ETF | Add +1.6% | 0.65% | +0.20 |
| AMGN Amgen Inc. | Add +10.8% | 0.42% | +0.19 |
| EMLP First Trust North American E | Add +1.9% | 0.59% | +0.19 |
| MCD McDonald's Corp. | Add +1.6% | 0.54% | +0.18 |
| CGGR Cap Group Growth Equity | Add +15.2% | 0.57% | +0.18 |
| MDT Medtronic PLC | Add +4.6% | 0.46% | +0.18 |
| GOCT FT Vest US Equity Moderate B | Add +164.4% | 0.24% | +0.18 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +2.5% | 0.50% | +0.17 |
| ENB Enbridge Inc. | Add +1.0% | 0.53% | +0.17 |
| QYLD Global X Nasd 100 Cov Call | Add +26.8% | 0.44% | +0.17 |
| JIRE JPMorgan Int Res Enh Eqty | Add +87.0% | 0.25% | +0.16 |
| PEP Pepsico Inc. | Add +5.5% | 0.53% | +0.16 |
| OMC Omnicom Group | Add +18.6% | 0.44% | +0.16 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +27.9% | 0.37% | +0.15 |
| GPC Genuine Parts Co. | Add +22.2% | 0.35% | +0.15 |
| HSY The Hershey Co. | Add +14.6% | 0.39% | +0.15 |
| XLF SS Financial Select Sector | Add +9.4% | 0.39% | +0.14 |
| XCCC Bondbloxx-CCC-Usd HY Corp. BD | New | 0.14% | +0.14 |
| GIS General Mills Inc. | Add +23.6% | 0.37% | +0.14 |
| VTI VG Morningstar TS MKT ETF-US | Add +11.0% | 0.44% | +0.14 |
| LYB Lyondellbasell Indu Class A | Add +27.4% | 0.34% | +0.14 |
| DGRO iShares Core Dividend Growth | Add +6.0% | 0.40% | +0.13 |
Options Activity Q4 2024 → Q1 2025
| NVDA Nvidia Corp. | call | Sold out | 14,500 | $128Kbefore exit |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q4 2024 → Q1 2025
| CIFRW Cipher Mining Inc. | *W EXP 08/27/202 | Add +180.0% | 28,000 | $9K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 461 | $1.1B | VOO, SPMO, QQQ, BUFR, ACYN |
| Q1 2026 | 444 | $948.8M | VOO, QQQ, SPMO, JEPI, BUFR |
| Q4 2025 | 422 | $920.3M | VOO, QQQ, SPMO, JEPI, QVOY |
| Q3 2025 | 412 | $888.6M | VOO, QQQ, SPMO, JEPI, QVOY |
| Q2 2025 | 398 | $811.1M | VOO, QQQ, JEPI, SPMO, COWZ |
| Q1 2025 | 382 | $703.4M | VOO, JEPI, QQQ, COWZ, QVOY |
| Q4 2024 | 371 | $974.4M | JEPI, VOO, QQQ, COWZ, QVOY |
| Q3 2024 | 361 | $684.1M | VOO, JEPI, QQQ, QVOY, COWZ |
| Q2 2024 | 333 | $602.6M | VOO, QVOY, JEPI, QQQ, COWZ |
| Q1 2024 | 302 | $534.3M | QVOY, VOO, JEPI, QQQ, SPTS |