HBW Advisory Services LLC
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed May 4, 2026), HBW Advisory Services LLC reported 444 stock positions worth $948.8 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 5.3% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 3.3%) and Invesco S&P 500 Momentum ETF (SPMO, 2.9%). Compared with Q4 2025, it opened 56 new positions, sold out of 34, added to 213 and reduced 165. The biggest buy was JPMorgan Income ETF (JPIE, shares +142%) and the biggest sale Invesco QQQ Trust Series 1 (QQQ, shares −5%).
- Most Recent 13F
- Q2 2026
- Location
- SIMI VALLEY, CA
- CIK
- 0001790525
- Portfolio Value
- $948.8M (Q1 2026)
- SEC Filing
- 0001790525-26-000002 ↗ filed May 4, 2026
Holdings Value
Holdings 444 stocks · $948.8M
| VOO Vanguard S&P 500 ETF | 5.33% | 84,557 | $50.5M | Add +1.9% |
| QQQ Invesco QQQ Trust Series 1 | 3.27% | 53,779 | $31.0M | Reduce -4.9% |
| SPMO Invesco S&P 500 Momentum ETF | 2.87% | 243,249 | $27.3M | Add +5.5% |
| JEPI JPMorgan Equity Premium Inco | 2.59% | 432,895 | $24.5M | Reduce -6.0% |
| BUFR FT Vest Lad Buffervetf-Usd I | 2.32% | 650,750 | $22.0M | Add +24.2% |
| QVOY Q3 All-Season Active Rot ETF | 2.27% | 765,895 | $21.5M | Add +0.0% |
| JPIE JPMorgan Income ETF | 1.99% | 410,617 | $18.9M | Add +141.6% |
| COWZ Pacer US Cash Cows 100 ETF | 1.77% | 267,761 | $16.8M | Reduce -14.9% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 1.69% | 202,760 | $16.0M | Add +0.7% |
| PAVE Global X US Infrastructure | 1.53% | 284,878 | $14.5M | Reduce -19.3% |
| MOAT Vaneck Morningstar Wide Moat | 1.51% | 148,339 | $14.3M | Reduce -13.2% |
| AAPL Apple Inc. | 1.25% | 46,814 | $11.9M | Reduce -2.0% |
| JPST JPMorgan Ultra-Short Income | 1.22% | 228,084 | $11.5M | Add +5.1% |
| RDVY First Trust Rising Dividend | 1.13% | 157,213 | $10.7M | Add +4.7% |
| SCHG Schwab US Large-Cap Growth | 1.12% | 365,315 | $10.6M | Add +16.0% |
| AMZN Amazon.com Inc. | 1.12% | 51,058 | $10.6M | Reduce -0.1% |
| FTCB FT Core Investment Grade ETF | 1.08% | 489,331 | $10.3M | Add +3.3% |
| SCHD Schwab US DVD Equity ETF | 1.07% | 331,938 | $10.2M | Add +1.2% |
| UCON First Trust Smith Unconstrai | 1.07% | 409,888 | $10.2M | Add +3.4% |
| MSFT Microsoft Corp. | 1.04% | 26,571 | $9.8M | Add +7.0% |
| XLK SS Technology Select Sector | 1.03% | 73,855 | $9.8M | Reduce -15.6% |
| AIRR First Trust Rba American Ind | 1.03% | 88,116 | $9.8M | Add +11.8% |
| CGGR Cap Group Growth Equity | 1.03% | 242,036 | $9.7M | Add +3.7% |
| VYM Vanguard High DVD Yield ETF | 1.01% | 64,857 | $9.6M | Reduce -3.2% |
| NVDA Nvidia Corp. | 0.98% | 53,111 | $9.3M | Add +4.0% |
| COWG Pacer US LRG Cap Cows GR LD | 0.89% | 249,189 | $8.4M | Reduce -15.3% |
| QQQM Invesco Nasdaq 100 ETF | 0.85% | 34,075 | $8.1M | Reduce -2.9% |
| SMH Vaneck Semiconductor ETF | 0.84% | 20,715 | $7.9M | Add +16.4% |
| GCOW Pacer Global Cash Cows Divid | 0.79% | 163,025 | $7.5M | Add +18.9% |
| GOOGL Alphabet Inc. Class A | 0.74% | 24,411 | $7.0M | Reduce -5.9% |
| XAR SS SPDR S&P Aerospace Def | 0.71% | 26,679 | $6.8M | Add +431.4% |
| META Meta Platforms Inc. Class A | 0.71% | 11,837 | $6.8M | Reduce -1.9% |
| AVGO Broadcom Inc. | 0.66% | 20,152 | $6.2M | Add +25.4% |
| SHLD Global X Defense Tech ETF | 0.59% | 78,996 | $5.6M | Add +333.9% |
| SPAB SS SPDR P Agg Bond ETF | 0.59% | 216,766 | $5.6M | Add +1.2% |
| NUKZ Range Nuclear Renaissance filed as EXCHANGE TRADED CONCEPTS TRU | 0.57% | 82,843 | $5.4M | Add +18.6% |
| TSLA Tesla Inc. | 0.55% | 13,994 | $5.2M | Reduce -1.6% |
| EMLP First Trust North American E | 0.55% | 119,153 | $5.2M | Reduce -0.2% |
| GRID First TRST Nasd Class Edg Sgiif | 0.54% | 31,394 | $5.1M | Add +279.7% |
| FTHI Fthi/First Trust Exchange-TR | 0.53% | 219,523 | $5.0M | Add +0.9% |
| REMX Vaneck Rar Earth ND STG-Usdi | 0.51% | 54,765 | $4.8M | Add +10.0% |
| VTI VG Morningstar TS MKT ETF-US | 0.51% | 14,954 | $4.8M | Add +10.9% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.50% | 112,309 | $4.8M | Add +26.6% |
| SPYI Neos S&P 500 High Income ETF | 0.50% | 96,087 | $4.7M | Add +19.7% |
| XLG Invesco S&P 500 Top 50 ETF | 0.48% | 83,033 | $4.5M | Reduce -3.6% |
| GOOG Alphabet Inc. Class C | 0.47% | 15,639 | $4.5M | Reduce -5.7% |
| ILDR First Trust Innovation Leade | 0.47% | 148,261 | $4.4M | Add +13.3% |
| EVMO Eaton Vance Mortgage Opp ETF | 0.46% | 87,184 | $4.4M | Reduce -1.4% |
| XMMO Invesco S&P Midcap Momentum | 0.46% | 30,176 | $4.4M | Add +0.5% |
| UTG Reaves Utility Income Fund | 0.46% | 110,909 | $4.4M | Add +1.7% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.45% | 92,697 | $4.2M | Add +0.5% |
| GSEP FT Vest US Equity Moderate B | 0.41% | 102,244 | $3.9M | Reduce -0.4% |
| TRFK Pacer Data and Digital Rev | 0.41% | 62,280 | $3.9M | Add +10.4% |
| JIRE JPMorgan Int Res Enh Eqty | 0.40% | 49,925 | $3.8M | Add +9.6% |
| DGRW Wisdomtree U.S. Quality Divi | 0.39% | 42,419 | $3.7M | Add +2.4% |
| FIXD First Trust Smith Opportunis | 0.39% | 84,498 | $3.7M | Add +1.0% |
| PAAA Pgim Aaa Clo ETF | 0.38% | 70,525 | $3.6M | Add +457.9% |
| GEV GE Vernova Inc. | 0.38% | 4,105 | $3.6M | Reduce -4.5% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.37% | 63,899 | $3.5M | Add +5.1% |
| CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT | 0.37% | 105,411 | $3.5M | Reduce -0.5% |
| T AT&T Inc. | 0.37% | 120,237 | $3.5M | Add +2.9% |
| DIVI Franklin International Core | 0.37% | 87,464 | $3.5M | Add +27.3% |
| CVX Chevron Corp. | 0.37% | 16,810 | $3.5M | Add +5.4% |
| PEP Pepsico Inc. | 0.36% | 21,960 | $3.4M | Reduce -8.0% |
| GJAN FT Vest US Equity Moderate B | 0.35% | 78,584 | $3.3M | Add +26.3% |
| V Visa Inc. Class A | 0.35% | 10,885 | $3.3M | Reduce -5.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.34% | 6,816 | $3.3M | Reduce -4.5% |
| MRK Merck & Co. Inc. | 0.34% | 26,910 | $3.2M | Reduce -13.5% |
| C Citigroup Inc. | 0.34% | 28,039 | $3.2M | Reduce -0.1% |
| UNH Unitedhealth Group Inc. | 0.33% | 11,596 | $3.1M | Reduce -0.3% |
| VXF Vanguard Extended Market ETF | 0.33% | 15,128 | $3.1M | Reduce -2.9% |
| TSM Taiwan Semiconductor-SP ADR | 0.32% | 9,073 | $3.1M | Reduce -18.9% |
| IVV iShares Core S&P 500 ETF | 0.32% | 4,664 | $3.0M | Reduce -6.8% |
| FDVV Fidelity High Dividend ETF | 0.32% | 54,779 | $3.0M | Reduce -3.9% |
| PJAN Innovator U.S. Equity Power | 0.32% | 65,508 | $3.0M | Add +18.7% |
| QYLD Global X Nasd 100 Cov Call | 0.32% | 175,228 | $3.0M | Reduce -5.0% |
| MO Altria Group Inc. | 0.32% | 45,506 | $3.0M | Reduce -3.5% |
| VZ Verizon Communications Inc. | 0.31% | 58,298 | $2.9M | Reduce -2.4% |
| MCD McDonald's Corp. | 0.30% | 9,208 | $2.9M | Add +3.1% |
| GDMN Wisdomtree Eff Gold PL Miner | 0.30% | 28,175 | $2.9M | New |
| XLE SS Energy Select Sector | 0.30% | 45,965 | $2.8M | Add +73.3% |
| ENB Enbridge Inc. | 0.29% | 51,455 | $2.8M | Reduce -1.8% |
| XLV SS Health Care Select Sector | 0.29% | 18,814 | $2.8M | Reduce -2.1% |
| MLPX Global X MLP & Energy Infras | 0.29% | 37,032 | $2.7M | Reduce -8.1% |
| O Realty Income Corp. | 0.29% | 44,645 | $2.7M | Reduce -3.5% |
| BALT Inn Defined Wealth Shield | 0.28% | 80,769 | $2.7M | Add +9.0% |
| OMC Omnicom Group | 0.28% | 35,372 | $2.7M | Add +9.4% |
| SPRX Spear Alpha ETF | 0.27% | 72,515 | $2.6M | New |
| SPEM State Street SP PTF Em ETF | 0.27% | 54,459 | $2.6M | Add +2.9% |
| SDVY First Trust Smid Cap Rising | 0.27% | 64,371 | $2.5M | Add +12.9% |
| IDMO Invesco S&P International DE | 0.27% | 46,234 | $2.5M | Add +1004.2% |
| LYB Lyondellbasell Indu Class A | 0.26% | 30,885 | $2.5M | Add +2.2% |
| SEPQ STF Tactical Growth Income | 0.26% | 107,200 | $2.5M | Add +17.7% |
| CRM Salesforce Inc. | 0.26% | 13,098 | $2.4M | Add +0.4% |
| NFLX Netflix Inc. | 0.26% | 25,386 | $2.4M | Add +9.6% |
| FEMS First Trust Emerging Markets | 0.25% | 51,240 | $2.3M | Add +22.5% |
| CMCSA Comcast Corp. Class A | 0.24% | 80,665 | $2.3M | Add +10.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.24% | 3,553 | $2.3M | Reduce -0.7% |
| AMGN Amgen Inc. | 0.24% | 6,465 | $2.3M | Add +2.0% |
| AEP American Electric Power | 0.23% | 16,995 | $2.2M | Add +2.9% |
Portfolio Sells Q4 2025 → Q1 2026
| QQQ Invesco QQQ Trust Series 1 | Reduce -4.9% | 3.27% | −0.50 |
| FNGS Microsectors Fang+ Etns | Reduce -68.5% | 0.16% | −0.43 |
| MOAT Vaneck Morningstar Wide Moat | Reduce -13.2% | 1.51% | −0.41 |
| XLK SS Technology Select Sector | Reduce -15.6% | 1.03% | −0.33 |
| PAVE Global X US Infrastructure | Reduce -19.3% | 1.53% | −0.31 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -14.9% | 1.77% | −0.29 |
| JEPI JPMorgan Equity Premium Inco | Reduce -6.0% | 2.59% | −0.28 |
| COWG Pacer US LRG Cap Cows GR LD | Reduce -15.3% | 0.89% | −0.24 |
| PYPL PayPal Holdings Inc. | Reduce -87.3% | 0.02% | −0.21 |
| APP AppLovin Corp. Class A | Reduce -7.9% | 0.20% | −0.18 |
| AMZN Amazon.com Inc. | Reduce -0.1% | 1.12% | −0.16 |
| AAPL Apple Inc. | Reduce -2.0% | 1.25% | −0.16 |
| META Meta Platforms Inc. Class A | Reduce -1.9% | 0.71% | −0.15 |
| XLF SS Financial Select Sector | Reduce -34.4% | 0.20% | −0.15 |
| TSLA Tesla Inc. | Reduce -1.6% | 0.55% | −0.15 |
| GOOGL Alphabet Inc. Class A | Reduce -5.9% | 0.74% | −0.14 |
| PJUL Innovator U.S. Equity Power | Sold out | 0.00% | −0.12 |
| QQQM Invesco Nasdaq 100 ETF | Reduce -2.9% | 0.85% | −0.11 |
| ULTA Ulta Beauty Inc. | Reduce -17.8% | 0.21% | −0.10 |
| V Visa Inc. Class A | Reduce -5.9% | 0.35% | −0.09 |
| GOOG Alphabet Inc. Class C | Reduce -5.7% | 0.47% | −0.09 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Sold out | 0.00% | −0.09 |
| UNH Unitedhealth Group Inc. | Reduce -0.3% | 0.33% | −0.09 |
| IBB iShares Biotechnology ETF | Reduce -73.8% | 0.03% | −0.08 |
| VIRT Virtu Financial Inc. Class A | Sold out | 0.00% | −0.08 |
| XLG Invesco S&P 500 Top 50 ETF | Reduce -3.6% | 0.48% | −0.08 |
| NKE Nike Inc. Class B | Reduce -9.6% | 0.20% | −0.08 |
| DIS The Walt Disney Co. | Reduce -7.3% | 0.23% | −0.07 |
| SFLR Innovator Eqty MGD Floor ETF | Reduce -44.2% | 0.07% | −0.07 |
| UBER Uber Technologies Inc. | Reduce -10.8% | 0.20% | −0.06 |
| XLC SS Comm Select Sector SPDR | Reduce -16.3% | 0.19% | −0.06 |
| PJP Invesco Pharmaceuticals ETF | Sold out | 0.00% | −0.06 |
| OUNZ Vaneck Merk Gold ETF | Reduce -25.5% | 0.20% | −0.05 |
| ARKK ARK Innovation ETF | Reduce -54.4% | 0.03% | −0.05 |
| PLTR Palantir Technologies Inc. Class A | Reduce -10.2% | 0.13% | −0.05 |
| IVV iShares Core S&P 500 ETF | Reduce -6.8% | 0.32% | −0.05 |
| PM Philip Morris International | Reduce -31.1% | 0.11% | −0.05 |
| SLV iShares Silver Trust | Reduce -43.5% | 0.06% | −0.05 |
| TSM Taiwan Semiconductor-SP ADR | Reduce -18.9% | 0.32% | −0.05 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -4.5% | 0.34% | −0.05 |
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -67.3% | 0.02% | −0.05 |
| MA Mastercard Inc. Class A | Reduce -4.6% | 0.19% | −0.04 |
| NVO Novo-Nordisk A/S-Spons ADR | Sold out | 0.00% | −0.04 |
| MEDP Medpace Holdings Inc. | Sold out | 0.00% | −0.04 |
| LOW Lowe's Cos Inc. | Reduce -11.1% | 0.22% | −0.04 |
| AJG Arthur J Gallagher & Co. | Sold out | 0.00% | −0.04 |
| MBSF Regan Floating Rate MBS ETF | Reduce -25.0% | 0.10% | −0.04 |
| VB Vanguard Most SM-Cap ETF-Usd | Sold out | 0.00% | −0.04 |
| QYLD Global X Nasd 100 Cov Call | Reduce -5.0% | 0.32% | −0.04 |
| UXOC FT Useqty Uncapacc ETF - Oct | Sold out | 0.00% | −0.04 |
Portfolio Buys Q4 2025 → Q1 2026
| JPIE JPMorgan Income ETF | Add +141.6% | 1.99% | +1.14 |
| XAR SS SPDR S&P Aerospace Def | Add +431.4% | 0.71% | +0.58 |
| SHLD Global X Defense Tech ETF | Add +333.9% | 0.59% | +0.46 |
| GRID First TRST Nasd Class Edg Sgiif | Add +279.7% | 0.54% | +0.40 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +24.2% | 2.32% | +0.37 |
| PAAA Pgim Aaa Clo ETF | Add +457.9% | 0.38% | +0.31 |
| GDMN Wisdomtree Eff Gold PL Miner | New | 0.30% | +0.30 |
| SPRX Spear Alpha ETF | New | 0.27% | +0.27 |
| IDMO Invesco S&P International DE | Add +1004.2% | 0.27% | +0.24 |
| MUNI PIMCO Intermediate Municipal | New | 0.19% | +0.19 |
| AIRR First Trust Rba American Ind | Add +11.8% | 1.03% | +0.19 |
| GCOW Pacer Global Cash Cows Divid | Add +18.9% | 0.79% | +0.18 |
| XLE SS Energy Select Sector | Add +73.3% | 0.30% | +0.17 |
| SMH Vaneck Semiconductor ETF | Add +16.4% | 0.84% | +0.14 |
| LYB Lyondellbasell Indu Class A | Add +2.2% | 0.26% | +0.12 |
| REMX Vaneck Rar Earth ND STG-Usdi | Add +10.0% | 0.51% | +0.11 |
| GVAL Cambria Global Value ETF | Add +254.6% | 0.15% | +0.11 |
| INCM Franklin Income Focus ETF | Add +303.8% | 0.14% | +0.10 |
| CVX Chevron Corp. | Add +5.4% | 0.37% | +0.10 |
| SCHD Schwab US DVD Equity ETF | Add +1.2% | 1.07% | +0.10 |
| NUKZ Range Nuclear Renaissance | Add +18.6% | 0.57% | +0.09 |
| XME SS SPDR S&P Metals Mining | New | 0.09% | +0.09 |
| CGDV Cap Group Dividend Value | Add +26.6% | 0.50% | +0.08 |
| DIVI Franklin International Core | Add +27.3% | 0.37% | +0.08 |
| GDX Vaneck Gold Miners ETF | Add +99.2% | 0.13% | +0.07 |
| FENI Fidelity Enhanced Intl ETF | New | 0.07% | +0.07 |
| FENY Fidelity MSCI Energy Index | New | 0.07% | +0.07 |
| GMAR FT Vest US Equity Moderate B | New | 0.06% | +0.06 |
| OIH Vaneck Oil Services ETF | Add +191.4% | 0.08% | +0.06 |
| FESM Fidelity Enhanced Small Cap | New | 0.06% | +0.06 |
| GJAN FT Vest US Equity Moderate B | Add +26.3% | 0.35% | +0.06 |
| FEMS First Trust Emerging Markets | Add +22.5% | 0.25% | +0.05 |
| AVEM Avantis Emerging Markets Eq | New | 0.05% | +0.05 |
| AVGO Broadcom Inc. | Add +25.4% | 0.66% | +0.05 |
| T AT&T Inc. | Add +2.9% | 0.37% | +0.05 |
| IYM iShares U.S. Basic Materials | New | 0.05% | +0.05 |
| GLD SPDR Gold Shares | Add +28.7% | 0.17% | +0.05 |
| TGT Target Corp. | Add +2.8% | 0.22% | +0.04 |
| SPYI Neos S&P 500 High Income ETF | Add +19.7% | 0.50% | +0.04 |
| FELC Fidelity Enh LRG Cap Cor ETF | Add +147.2% | 0.07% | +0.04 |
| WCME FT WCM Developing World ETF | New | 0.04% | +0.04 |
| ET Energy Transfer LP | Add +28.5% | 0.13% | +0.04 |
| CAIE Calamos Autocallable Inc. ETF | New | 0.04% | +0.04 |
| VXUS Vanguard Total Intl Stock | Add +29.0% | 0.17% | +0.04 |
| AVLV Avantis US Large Cap Value | New | 0.04% | +0.04 |
| PYLD PIMCO Multisector Bond Actv | Add +58.4% | 0.11% | +0.04 |
| PJAN Innovator U.S. Equity Power | Add +18.7% | 0.32% | +0.04 |
| IGE iShares North American Natur | Add +90.1% | 0.06% | +0.04 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +26.5% | 0.15% | +0.04 |
| PPG PPG Industries Inc. | New | 0.04% | +0.04 |
Notes & Other Activity Q4 2025 → Q1 2026
| GRABW Grab Holdings Ltd.-CW 26 | *W EXP 99/99/999 | Sold out | 15,000 | $4Kbefore exit |
| BFLYW Butterfly Network Inc. -CW25 | *W EXP 02/12/202 | Sold out | 101,115 | $2Kbefore exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 461 | $1.1B | VOO, SPMO, QQQ, BUFR, ACYN |
| Q1 2026 | 444 | $948.8M | VOO, QQQ, SPMO, JEPI, BUFR |
| Q4 2025 | 422 | $920.3M | VOO, QQQ, SPMO, JEPI, QVOY |
| Q3 2025 | 412 | $888.6M | VOO, QQQ, SPMO, JEPI, QVOY |
| Q2 2025 | 398 | $811.1M | VOO, QQQ, JEPI, SPMO, COWZ |
| Q1 2025 | 382 | $703.4M | VOO, JEPI, QQQ, COWZ, QVOY |
| Q4 2024 | 371 | $974.4M | JEPI, VOO, QQQ, COWZ, QVOY |
| Q3 2024 | 361 | $684.1M | VOO, JEPI, QQQ, QVOY, COWZ |
| Q2 2024 | 333 | $602.6M | VOO, QVOY, JEPI, QQQ, COWZ |
| Q1 2024 | 302 | $534.3M | QVOY, VOO, JEPI, QQQ, SPTS |