HBW Advisory Services LLC
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 23, 2026), HBW Advisory Services LLC reported 422 stock positions worth $920.3 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 5.7% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 3.8%) and Invesco S&P 500 Momentum ETF (SPMO, 3.0%). Compared with Q3 2025, it opened 39 new positions, sold out of 29, added to 177 and reduced 193. The biggest buy was Pacer US LRG Cap Cows GR LD (COWG, shares +180%) and the biggest sale Regan Floating Rate MBS ETF (MBSF, shares −81%).
- Most Recent 13F
- Q2 2026
- Location
- SIMI VALLEY, CA
- CIK
- 0001790525
- Portfolio Value
- $920.3M (Q4 2025)
- SEC Filing
- 0001790525-26-000001 ↗ filed Jan 23, 2026
Holdings Value
Holdings 422 stocks · $920.3M
| VOO Vanguard S&P 500 ETF | 5.65% | 82,977 | $52.0M | Reduce -0.1% |
| QQQ Invesco QQQ Trust Series 1 | 3.77% | 56,535 | $34.7M | Reduce -2.1% |
| SPMO Invesco S&P 500 Momentum ETF | 2.99% | 230,500 | $27.5M | Add +0.5% |
| JEPI JPMorgan Equity Premium Inco | 2.86% | 460,502 | $26.4M | Reduce -4.3% |
| QVOY Q3 All-Season Active Rot ETF | 2.24% | 765,747 | $20.6M | Reduce -5.1% |
| COWZ Pacer US Cash Cows 100 ETF | 2.06% | 314,595 | $18.9M | Reduce -21.2% |
| BUFR FT Vest Lad Buffervetf-Usd I | 1.95% | 524,041 | $18.0M | Add +26.4% |
| MOAT Vaneck Morningstar Wide Moat | 1.92% | 170,926 | $17.7M | Add +7.1% |
| PAVE Global X US Infrastructure | 1.83% | 352,975 | $16.9M | Reduce -2.3% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 1.81% | 201,365 | $16.6M | Reduce -0.5% |
| AAPL Apple Inc. | 1.41% | 47,789 | $13.0M | Reduce -2.2% |
| XLK SS Technology Select Sector | 1.37% | 87,489 | $12.6M | Reduce -7.9% |
| MSFT Microsoft Corp. | 1.31% | 24,843 | $12.0M | Reduce -2.4% |
| AMZN Amazon.com Inc. | 1.28% | 51,108 | $11.8M | Reduce -1.8% |
| JPST JPMorgan Ultra-Short Income | 1.19% | 217,094 | $11.0M | Add +8.9% |
| RDVY First Trust Rising Dividend | 1.13% | 150,199 | $10.4M | Reduce -4.3% |
| CGGR Cap Group Growth Equity | 1.13% | 233,462 | $10.4M | Add +20.6% |
| COWG Pacer US LRG Cap Cows GR LD | 1.13% | 294,276 | $10.4M | Add +180.2% |
| SCHG Schwab US Large-Cap Growth | 1.12% | 314,904 | $10.3M | Add +45.0% |
| FTCB FT Core Investment Grade ETF | 1.09% | 473,609 | $10.1M | Add +31.3% |
| UCON First Trust Smith Unconstrai | 1.08% | 396,584 | $10.0M | Add +45.0% |
| VYM Vanguard High DVD Yield ETF | 1.04% | 66,999 | $9.6M | Add +0.7% |
| NVDA Nvidia Corp. | 1.03% | 51,054 | $9.5M | Reduce -2.1% |
| SCHD Schwab US DVD Equity ETF | 0.98% | 328,036 | $9.0M | Reduce -2.9% |
| QQQM Invesco Nasdaq 100 ETF | 0.96% | 35,106 | $8.9M | Add +5.2% |
| GOOGL Alphabet Inc. Class A | 0.88% | 25,939 | $8.1M | Reduce -9.6% |
| META Meta Platforms Inc. Class A | 0.87% | 12,073 | $8.0M | Reduce -0.3% |
| JPIE JPMorgan Income ETF | 0.85% | 169,953 | $7.9M | Add +26.4% |
| AIRR First Trust Rba American Ind | 0.84% | 78,818 | $7.7M | Add +64.6% |
| SMH Vaneck Semiconductor ETF | 0.70% | 17,798 | $6.4M | Add +19.6% |
| TSLA Tesla Inc. | 0.69% | 14,223 | $6.4M | Add +2.1% |
| GCOW Pacer Global Cash Cows Divid | 0.61% | 137,143 | $5.7M | Add +21.6% |
| AVGO Broadcom Inc. | 0.60% | 16,070 | $5.6M | Add +13.6% |
| SPAB SS SPDR P Agg Bond ETF | 0.60% | 214,141 | $5.5M | Reduce -2.8% |
| FNGS Microsectors Fang+ Etns filed as BANK MONTREAL MEDIUM | 0.59% | 79,284 | $5.4M | Add +29.4% |
| GOOG Alphabet Inc. Class C | 0.57% | 16,582 | $5.2M | Reduce -1.2% |
| FTHI Fthi/First Trust Exchange-TR | 0.56% | 217,566 | $5.1M | Add +1.7% |
| XLG Invesco S&P 500 Top 50 ETF | 0.55% | 86,136 | $5.1M | Add +2.7% |
| EMLP First Trust North American E | 0.49% | 119,417 | $4.5M | Add +0.8% |
| VTI VG Morningstar TS MKT ETF-US | 0.49% | 13,479 | $4.5M | Add +14.8% |
| EVMO Eaton Vance Mortgage Opp ETF | 0.49% | 88,412 | $4.5M | Add +10.3% |
| NUKZ Range Nuclear Renaissance filed as EXCHANGE TRADED CONCEPTS TRU | 0.48% | 69,852 | $4.4M | Add +59.9% |
| ILDR First Trust Innovation Leade | 0.47% | 130,904 | $4.3M | Reduce -15.7% |
| SPYI Neos S&P 500 High Income ETF | 0.46% | 80,260 | $4.2M | Add +43.1% |
| XMMO Invesco S&P Midcap Momentum | 0.45% | 30,033 | $4.2M | Add +2.8% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.44% | 92,195 | $4.1M | Reduce -5.3% |
| V Visa Inc. Class A | 0.44% | 11,573 | $4.1M | Reduce -4.5% |
| UTG Reaves Utility Income Fund | 0.43% | 109,016 | $4.0M | Add +197.5% |
| GSEP FT Vest US Equity Moderate B | 0.43% | 102,684 | $4.0M | Reduce -1.0% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.42% | 88,692 | $3.9M | Add +70.3% |
| UNH Unitedhealth Group Inc. | 0.42% | 11,633 | $3.8M | Reduce -10.8% |
| FIXD First Trust Smith Opportunis | 0.40% | 83,625 | $3.7M | Reduce -5.6% |
| DGRW Wisdomtree U.S. Quality Divi | 0.40% | 41,424 | $3.7M | Reduce -0.2% |
| REMX Vaneck Rar Earth ND STG-Usdi | 0.40% | 49,803 | $3.7M | Add +253.7% |
| CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT | 0.40% | 105,987 | $3.7M | Add +1.8% |
| TRFK Pacer Data and Digital Rev | 0.39% | 56,396 | $3.6M | Reduce -8.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.39% | 7,138 | $3.6M | Reduce -20.1% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.38% | 60,798 | $3.5M | Add +17.4% |
| CRM Salesforce Inc. | 0.38% | 13,041 | $3.5M | Reduce -0.2% |
| APP AppLovin Corp. Class A | 0.37% | 5,115 | $3.4M | Reduce -11.2% |
| IVV iShares Core S&P 500 ETF | 0.37% | 5,003 | $3.4M | Add +5.3% |
| PEP Pepsico Inc. | 0.37% | 23,860 | $3.4M | Reduce -5.2% |
| JIRE JPMorgan Int Res Enh Eqty | 0.37% | 45,561 | $3.4M | Add +58.0% |
| TSM Taiwan Semiconductor-SP ADR | 0.37% | 11,194 | $3.4M | Reduce -4.9% |
| C Citigroup Inc. | 0.36% | 28,081 | $3.3M | Reduce -31.4% |
| MRK Merck & Co. Inc. | 0.36% | 31,118 | $3.3M | Reduce -7.3% |
| XLF SS Financial Select Sector | 0.36% | 59,707 | $3.3M | Add +2.0% |
| QYLD Global X Nasd 100 Cov Call | 0.35% | 184,480 | $3.3M | Reduce -5.0% |
| VXF Vanguard Extended Market ETF | 0.35% | 15,580 | $3.3M | Reduce -0.3% |
| FDVV Fidelity High Dividend ETF | 0.35% | 56,984 | $3.2M | Add +5.5% |
| XLV SS Health Care Select Sector | 0.32% | 19,218 | $3.0M | Add +10.1% |
| T AT&T Inc. | 0.32% | 116,822 | $2.9M | Reduce -23.6% |
| ULTA Ulta Beauty Inc. | 0.31% | 4,696 | $2.8M | Reduce -7.4% |
| GEV GE Vernova Inc. | 0.31% | 4,296 | $2.8M | Add +55.6% |
| ADBE Adobe Inc. | 0.30% | 7,992 | $2.8M | Add +9.5% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.30% | 24,107 | $2.7M | Reduce -4.5% |
| MCD McDonald's Corp. | 0.30% | 8,929 | $2.7M | Reduce -25.2% |
| MO Altria Group Inc. | 0.30% | 47,146 | $2.7M | Reduce -14.7% |
| DIVI Franklin International Core | 0.29% | 68,707 | $2.7M | Add +10.3% |
| GJAN FT Vest US Equity Moderate B | 0.29% | 62,204 | $2.7M | Reduce -4.2% |
| OMC Omnicom Group | 0.28% | 32,320 | $2.6M | Reduce -23.0% |
| O Realty Income Corp. | 0.28% | 46,278 | $2.6M | Reduce -5.3% |
| PJAN Innovator U.S. Equity Power | 0.28% | 55,183 | $2.6M | Add +0.4% |
| NKE Nike Inc. Class B | 0.28% | 40,402 | $2.6M | Reduce -5.1% |
| ENB Enbridge Inc. | 0.27% | 52,385 | $2.5M | Reduce -27.5% |
| BALT Inn Defined Wealth Shield | 0.27% | 74,125 | $2.5M | Add +20.1% |
| SPEM State Street SP PTF Em ETF | 0.27% | 52,913 | $2.5M | Reduce -5.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.27% | 3,577 | $2.4M | Add +9.9% |
| MLPX Global X MLP & Energy Infras | 0.27% | 40,286 | $2.4M | Add +0.1% |
| LOW Lowe's Cos Inc. | 0.26% | 10,090 | $2.4M | Reduce -7.0% |
| VZ Verizon Communications Inc. | 0.26% | 59,725 | $2.4M | Reduce -24.0% |
| CVX Chevron Corp. | 0.26% | 15,942 | $2.4M | Reduce -21.4% |
| UBER Uber Technologies Inc. | 0.26% | 29,481 | $2.4M | Reduce -0.5% |
| JPM JPMorgan Chase & Co. | 0.25% | 7,244 | $2.3M | Reduce -12.6% |
| OUNZ Vaneck Merk Gold ETF | 0.25% | 55,616 | $2.3M | Add +9.0% |
| SEPQ STF Tactical Growth Income | 0.25% | 91,069 | $2.3M | Add +60.1% |
| XLC SS Comm Select Sector SPDR | 0.25% | 19,353 | $2.3M | Reduce -11.2% |
| VUSB Vanguard Ultra Short Bond Et | 0.25% | 45,276 | $2.3M | Add +4.9% |
| SDVY First Trust Smid Cap Rising | 0.24% | 57,026 | $2.2M | Add +9.9% |
| CMCSA Comcast Corp. Class A | 0.24% | 73,093 | $2.2M | Reduce -0.7% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $6K (not counted above)
Total filed on the 13F, all lines: $920.3M.
Portfolio Sells Q3 2025 → Q4 2025
| MBSF Regan Floating Rate MBS ETF | Reduce -81.1% | 0.14% | −0.62 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -21.2% | 2.06% | −0.52 |
| QVOY Q3 All-Season Active Rot ETF | Reduce -5.1% | 2.24% | −0.36 |
| JEPI JPMorgan Equity Premium Inco | Reduce -4.3% | 2.86% | −0.23 |
| MSFT Microsoft Corp. | Reduce -2.4% | 1.31% | −0.18 |
| T AT&T Inc. | Reduce -23.6% | 0.32% | −0.17 |
| NFLX Netflix Inc. | Reduce -20.6% | 0.24% | −0.16 |
| XLK SS Technology Select Sector | Reduce -7.9% | 1.37% | −0.14 |
| ENB Enbridge Inc. | Reduce -27.5% | 0.27% | −0.14 |
| GLD SPDR Gold Shares | Reduce -55.3% | 0.13% | −0.14 |
| GPC Genuine Parts Co. | Reduce -37.1% | 0.16% | −0.14 |
| ZFEB Inotr Eq Def PR ETF - 1 YR F | Sold out | 0.00% | −0.14 |
| META Meta Platforms Inc. Class A | Reduce -0.3% | 0.87% | −0.14 |
| FXZ First Trust Materials Alphad | Sold out | 0.00% | −0.14 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -2.1% | 3.77% | −0.13 |
| VZ Verizon Communications Inc. | Reduce -24.0% | 0.26% | −0.12 |
| MDT Medtronic PLC | Reduce -33.2% | 0.23% | −0.12 |
| AEP American Electric Power | Reduce -35.4% | 0.21% | −0.12 |
| ADP Automatic Data Processing | Reduce -26.6% | 0.19% | −0.12 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -20.1% | 0.39% | −0.12 |
| MO Altria Group Inc. | Reduce -14.7% | 0.30% | −0.12 |
| MCD McDonald's Corp. | Reduce -25.2% | 0.30% | −0.11 |
| C Citigroup Inc. | Reduce -31.4% | 0.36% | −0.11 |
| SNPS Synopsys Inc. | Sold out | 0.00% | −0.11 |
| PAVE Global X US Infrastructure | Reduce -2.3% | 1.83% | −0.10 |
| OMC Omnicom Group | Reduce -23.0% | 0.28% | −0.10 |
| ILDR First Trust Innovation Leade | Reduce -15.7% | 0.47% | −0.10 |
| APP AppLovin Corp. Class A | Reduce -11.2% | 0.37% | −0.09 |
| CVX Chevron Corp. | Reduce -21.4% | 0.26% | −0.09 |
| ARE Alexandria Real Estate Equit | Reduce -7.5% | 0.10% | −0.09 |
| UNH Unitedhealth Group Inc. | Reduce -10.8% | 0.42% | −0.09 |
| GIS General Mills Inc. | Sold out | 0.00% | −0.09 |
| LYB Lyondellbasell Indu Class A | Reduce -27.5% | 0.14% | −0.09 |
| TMSL T.rowe PRC Small-Mid Cap ETF | Sold out | 0.00% | −0.08 |
| AMGN Amgen Inc. | Reduce -32.7% | 0.23% | −0.07 |
| IWM iShares Russell 2000 ETF | Sold out | 0.00% | −0.07 |
| TRFK Pacer Data and Digital Rev | Reduce -8.0% | 0.39% | −0.07 |
| VOO Vanguard S&P 500 ETF | Reduce -0.1% | 5.65% | −0.07 |
| PYPL PayPal Holdings Inc. | Reduce -7.4% | 0.23% | −0.07 |
| XHLF Bondbloxx BBG 6 MTH US Treas | Sold out | 0.00% | −0.07 |
| UBER Uber Technologies Inc. | Reduce -0.5% | 0.26% | −0.06 |
| USB US Bancorp | Reduce -27.4% | 0.22% | −0.06 |
| TGT Target Corp. | Reduce -29.0% | 0.18% | −0.06 |
| XAR SS SPDR S&P Aerospace Def | Reduce -31.1% | 0.13% | −0.06 |
| SCHD Schwab US DVD Equity ETF | Reduce -2.9% | 0.98% | −0.06 |
| NVDA Nvidia Corp. | Reduce -2.1% | 1.03% | −0.06 |
| HD Home Depot Inc. | Reduce -6.3% | 0.20% | −0.06 |
| ACM Aecom | Sold out | 0.00% | −0.06 |
| SJM The JM Smucker Co. | Reduce -14.0% | 0.17% | −0.06 |
| RDVY First Trust Rising Dividend | Reduce -4.3% | 1.13% | −0.05 |
Portfolio Buys Q3 2025 → Q4 2025
| COWG Pacer US LRG Cap Cows GR LD | Add +180.2% | 1.13% | +0.70 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +26.4% | 1.95% | +0.39 |
| SCHG Schwab US Large-Cap Growth | Add +45.0% | 1.12% | +0.34 |
| AIRR First Trust Rba American Ind | Add +64.6% | 0.84% | +0.32 |
| UCON First Trust Smith Unconstrai | Add +45.0% | 1.08% | +0.31 |
| REMX Vaneck Rar Earth ND STG-Usdi | Add +253.7% | 0.40% | +0.30 |
| UTG Reaves Utility Income Fund | Add +197.5% | 0.43% | +0.27 |
| FTCB FT Core Investment Grade ETF | Add +31.3% | 1.09% | +0.23 |
| CGDV Cap Group Dividend Value | Add +70.3% | 0.42% | +0.17 |
| CGGR Cap Group Growth Equity | Add +20.6% | 1.13% | +0.17 |
| NUKZ Range Nuclear Renaissance | Add +59.9% | 0.48% | +0.16 |
| JPIE JPMorgan Income ETF | Add +26.4% | 0.85% | +0.15 |
| SMH Vaneck Semiconductor ETF | Add +19.6% | 0.70% | +0.15 |
| MOAT Vaneck Morningstar Wide Moat | Add +7.1% | 1.92% | +0.14 |
| JIRE JPMorgan Int Res Enh Eqty | Add +58.0% | 0.37% | +0.13 |
| SPYI Neos S&P 500 High Income ETF | Add +43.1% | 0.46% | +0.13 |
| FTGS First Trust Grwth Strgth ETF | Add +205.3% | 0.18% | +0.12 |
| EIPX FT Energy Inc. Partners Strat | Add +526.1% | 0.14% | +0.12 |
| GEV GE Vernova Inc. | Add +55.6% | 0.31% | +0.11 |
| IBB iShares Biotechnology ETF | New | 0.11% | +0.11 |
| GCOW Pacer Global Cash Cows Divid | Add +21.6% | 0.61% | +0.11 |
| CAT Caterpillar Inc. | Add +74.7% | 0.22% | +0.11 |
| FNGS Microsectors Fang+ Etns | Add +29.4% | 0.59% | +0.10 |
| TDIV FT Nasdaq Tech DVD Index FD | Add +174.5% | 0.16% | +0.10 |
| CGXU Cap Group Intl Focus | New | 0.09% | +0.09 |
| FDT First Trust Develp MKT Ex-US | Add +165.6% | 0.15% | +0.09 |
| FTA First Trust L C Val Alp | Add +187.0% | 0.14% | +0.09 |
| WM Waste Management Inc. | New | 0.09% | +0.09 |
| AFLG First Trust Active Factor La | Add +127.1% | 0.16% | +0.09 |
| CEF Sprott Physical Gold and Sil | Add +62.7% | 0.18% | +0.09 |
| IYF iShares US Financials ETF | Add +157.3% | 0.14% | +0.09 |
| QTEC First Trust Nasdq 100 Tech I | Add +170.0% | 0.14% | +0.08 |
| SEPQ STF Tactical Growth Income | Add +60.1% | 0.25% | +0.08 |
| WMT Walmart Inc. | Add +136.2% | 0.13% | +0.08 |
| AVGO Broadcom Inc. | Add +13.6% | 0.60% | +0.08 |
| CEG Constellation Energy | New | 0.08% | +0.08 |
| FVD First Trust Value Line DVD | Add +132.5% | 0.14% | +0.07 |
| PYLD PIMCO Multisector Bond Actv | New | 0.07% | +0.07 |
| PAAA Pgim Aaa Clo ETF | New | 0.07% | +0.07 |
| QDPL Pacer Met US LRG Cap DVD 400 | New | 0.07% | +0.07 |
| SEPM FT Vest US Eq Max Buf Sep | Add +253.3% | 0.09% | +0.06 |
| FJP First Trust Japan | New | 0.06% | +0.06 |
| FEP First Trust Europe | New | 0.06% | +0.06 |
| PJP Invesco Pharmaceuticals ETF | New | 0.06% | +0.06 |
| VTI VG Morningstar TS MKT ETF-US | Add +14.8% | 0.49% | +0.06 |
| FBT First Trust Nyse Arca Biotec | New | 0.06% | +0.06 |
| AXP American Express Co. | New | 0.06% | +0.06 |
| JPST JPMorgan Ultra-Short Income | Add +8.9% | 1.19% | +0.05 |
| FTLS First Trust Long/Short Eqty | New | 0.05% | +0.05 |
| XLV SS Health Care Select Sector | Add +10.1% | 0.32% | +0.05 |
Notes & Other Activity Q3 2025 → Q4 2025
| CIFRW Cipher Mining Inc. | *W EXP 08/27/202 | Sold out | 10,000 | $50Kbefore exit |
| EVLVW Evolv Technologies -CW26 | *W EXP 07/16/202 | Sold out | 10,000 | $7Kbefore exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 461 | $1.1B | VOO, SPMO, QQQ, BUFR, ACYN |
| Q1 2026 | 444 | $948.8M | VOO, QQQ, SPMO, JEPI, BUFR |
| Q4 2025 | 422 | $920.3M | VOO, QQQ, SPMO, JEPI, QVOY |
| Q3 2025 | 412 | $888.6M | VOO, QQQ, SPMO, JEPI, QVOY |
| Q2 2025 | 398 | $811.1M | VOO, QQQ, JEPI, SPMO, COWZ |
| Q1 2025 | 382 | $703.4M | VOO, JEPI, QQQ, COWZ, QVOY |
| Q4 2024 | 371 | $974.4M | JEPI, VOO, QQQ, COWZ, QVOY |
| Q3 2024 | 361 | $684.1M | VOO, JEPI, QQQ, QVOY, COWZ |
| Q2 2024 | 333 | $602.6M | VOO, QVOY, JEPI, QQQ, COWZ |
| Q1 2024 | 302 | $534.3M | QVOY, VOO, JEPI, QQQ, SPTS |