HBW Advisory Services LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 2, 2025), HBW Advisory Services LLC reported 398 stock positions worth $811.1 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 5.6% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 3.9%) and JPMorgan Equity Premium Inco (JEPI, 3.7%). Compared with Q1 2025, it opened 42 new positions, sold out of 26, added to 203 and reduced 140. The biggest buy was First Trust Smith Unconstrai (UCON, shares +776%) and the biggest sale JPMorgan Equity Premium Inco (JEPI, shares −4%).
- Most Recent 13F
- Q2 2026
- Location
- SIMI VALLEY, CA
- CIK
- 0001790525
- Portfolio Value
- $811.1M (Q2 2025)
- SEC Filing
- 0001790525-25-000004 ↗ filed Jul 2, 2025
Holdings Value
Holdings 398 stocks · $811.1M
| VOO Vanguard S&P 500 ETF | 5.65% | 80,606 | $45.8M | Add +1.5% |
| QQQ Invesco QQQ Trust Series 1 | 3.91% | 57,541 | $31.7M | Reduce -0.9% |
| JEPI JPMorgan Equity Premium Inco | 3.68% | 524,375 | $29.8M | Reduce -4.3% |
| SPMO Invesco S&P 500 Momentum ETF | 3.04% | 218,875 | $24.6M | Add +19.5% |
| COWZ Pacer US Cash Cows 100 ETF | 2.85% | 419,320 | $23.1M | Reduce -3.5% |
| QVOY Q3 All-Season Active Rot ETF | 2.64% | 814,636 | $21.4M | Reduce -4.8% |
| PAVE Global X US Infrastructure | 1.97% | 366,447 | $16.0M | Reduce -7.8% |
| MOAT Vaneck Morningstar Wide Moat | 1.87% | 161,412 | $15.1M | Reduce -3.3% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 1.69% | 183,232 | $13.7M | Add +8.5% |
| BUFR FT Vest Lad Buffervetf-Usd I | 1.53% | 389,311 | $12.4M | Add +9.7% |
| UCON First Trust Smith Unconstrai | 1.53% | 389,311 | $12.4M | Add +776.4% |
| XLK SS Technology Select Sector | 1.52% | 48,527 | $12.3M | Reduce -0.3% |
| MSFT Microsoft Corp. | 1.51% | 24,647 | $12.3M | Add +8.6% |
| AMZN Amazon.com Inc. | 1.37% | 50,568 | $11.1M | Add +2.3% |
| AAPL Apple Inc. | 1.21% | 47,935 | $9.8M | Add +27.6% |
| VYM Vanguard High DVD Yield ETF | 1.10% | 66,703 | $8.9M | Reduce -1.0% |
| META Meta Platforms Inc. Class A | 1.07% | 11,810 | $8.7M | Add +2.7% |
| SCHD Schwab US DVD Equity ETF | 1.07% | 327,062 | $8.7M | Add +9.2% |
| MBSF Regan Floating Rate MBS ETF | 1.03% | 327,897 | $8.4M | Reduce -3.2% |
| NVDA Nvidia Corp. | 1.01% | 52,102 | $8.2M | Add +63.8% |
| JPST JPMorgan Ultra-Short Income | 0.99% | 159,093 | $8.1M | Reduce -5.5% |
| ILDR First Trust Innovation Leade | 0.88% | 243,547 | $7.2M | Reduce -9.3% |
| RDVY First Trust Rising Dividend | 0.88% | 113,678 | $7.1M | Add +0.7% |
| FTCB FT Core Investment Grade ETF | 0.85% | 328,529 | $6.9M | Add +7.7% |
| QQQM Invesco Nasdaq 100 ETF | 0.82% | 29,313 | $6.7M | Add +7.0% |
| CGGR Cap Group Growth Equity | 0.69% | 138,143 | $5.6M | Add +17.9% |
| HYLS FT Tactical High Yield ETF | 0.65% | 126,525 | $5.3M | Add +3.9% |
| SPAB SS SPDR P Agg Bond ETF | 0.64% | 201,640 | $5.2M | Add +12.9% |
| JPIE JPMorgan Income ETF | 0.63% | 111,041 | $5.1M | Add +200.7% |
| GOOGL Alphabet Inc. Class A | 0.62% | 28,683 | $5.1M | Add +1.1% |
| TSLA Tesla Inc. | 0.61% | 15,613 | $5.0M | Add +5.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.58% | 9,610 | $4.7M | Add +4.0% |
| T AT&T Inc. | 0.56% | 157,860 | $4.6M | Reduce -11.9% |
| CALF PCR US SM CP CSH CWS ETF-Usd | 0.54% | 110,384 | $4.4M | Add +13.3% |
| SCHG Schwab US Large-Cap Growth | 0.54% | 150,269 | $4.4M | Add +132.1% |
| XLG Invesco S&P 500 Top 50 ETF | 0.52% | 81,137 | $4.2M | Add +24.8% |
| V Visa Inc. Class A | 0.52% | 11,770 | $4.2M | Reduce -13.7% |
| EMLP First Trust North American E | 0.50% | 107,640 | $4.0M | Reduce -2.0% |
| FIXD First Trust Smith Opportunis | 0.49% | 91,398 | $4.0M | Add +1.9% |
| AVGO Broadcom Inc. | 0.49% | 14,446 | $4.0M | Reduce -2.8% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.49% | 98,072 | $4.0M | Add +1.5% |
| NFLX Netflix Inc. | 0.49% | 2,964 | $4.0M | Reduce -27.3% |
| C Citigroup Inc. | 0.49% | 46,298 | $3.9M | Add +1.2% |
| UNH Unitedhealth Group Inc. | 0.47% | 12,115 | $3.8M | Add +39.3% |
| VTI VG Morningstar TS MKT ETF-US | 0.47% | 12,422 | $3.8M | Add +10.3% |
| PM Philip Morris International | 0.46% | 20,608 | $3.8M | Reduce -9.5% |
| XMMO Invesco S&P Midcap Momentum | 0.45% | 28,278 | $3.6M | Add +173.5% |
| DGRW Wisdomtree U.S. Quality Divi | 0.43% | 41,179 | $3.4M | Add +1.6% |
| CGGO Cap Group Global Growth filed as CAPITAL GROUP GBL GROWTH EQT | 0.42% | 107,700 | $3.4M | Add +1.1% |
| MCD McDonald's Corp. | 0.42% | 11,758 | $3.4M | Reduce -3.5% |
| GCOW Pacer Global Cash Cows Divid | 0.42% | 88,916 | $3.4M | Reduce -3.4% |
| VZ Verizon Communications Inc. | 0.42% | 77,839 | $3.4M | Reduce -13.5% |
| CRM Salesforce Inc. | 0.41% | 12,329 | $3.4M | Reduce -12.7% |
| MO Altria Group Inc. | 0.41% | 56,099 | $3.3M | Reduce -10.0% |
| ENB Enbridge Inc. | 0.41% | 72,516 | $3.3M | Reduce -14.5% |
| QYLD Global X Nasd 100 Cov Call | 0.40% | 195,806 | $3.3M | Add +4.7% |
| NKE Nike Inc. Class B | 0.38% | 43,940 | $3.1M | Reduce -0.3% |
| PEP Pepsico Inc. | 0.38% | 23,586 | $3.1M | Reduce -5.9% |
| VXF Vanguard Extended Market ETF | 0.38% | 16,139 | $3.1M | Reduce -3.5% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.38% | 56,008 | $3.0M | Reduce -5.2% |
| GOOG Alphabet Inc. Class C | 0.37% | 17,115 | $3.0M | Reduce -1.3% |
| APP AppLovin Corp. Class A | 0.37% | 8,629 | $3.0M | New |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.37% | 24,351 | $3.0M | Reduce -18.6% |
| XLF SS Financial Select Sector | 0.36% | 56,169 | $2.9M | Add +1.5% |
| MDT Medtronic PLC | 0.36% | 33,686 | $2.9M | Reduce -6.1% |
| CVX Chevron Corp. | 0.36% | 20,413 | $2.9M | Add +3.4% |
| FDVV Fidelity High Dividend ETF | 0.35% | 55,256 | $2.9M | Add +35.0% |
| PYPL PayPal Holdings Inc. | 0.35% | 38,431 | $2.9M | Reduce -18.3% |
| JIRE JPMorgan Int Res Enh Eqty | 0.35% | 40,264 | $2.8M | Add +43.7% |
| ADP Automatic Data Processing | 0.35% | 9,161 | $2.8M | Reduce -12.1% |
| SMH Vaneck Semiconductor ETF | 0.34% | 9,971 | $2.8M | Add +13.5% |
| OMC Omnicom Group | 0.34% | 38,000 | $2.7M | Add +2.4% |
| IVV iShares Core S&P 500 ETF | 0.34% | 4,398 | $2.7M | Add +27.3% |
| O Realty Income Corp. | 0.34% | 47,186 | $2.7M | Add +12.9% |
| AEP American Electric Power | 0.33% | 26,182 | $2.7M | Reduce -8.8% |
| COWG Pacer US LRG Cap Cows GR LD | 0.33% | 76,432 | $2.7M | Add +674.6% |
| TSM Taiwan Semiconductor-SP ADR | 0.33% | 11,828 | $2.7M | New |
| AMGN Amgen Inc. | 0.33% | 9,506 | $2.7M | Add +0.2% |
| UBER Uber Technologies Inc. | 0.33% | 28,354 | $2.6M | Add +518.7% |
| MRK Merck & Co. Inc. | 0.32% | 32,973 | $2.6M | Add +24.9% |
| GJAN FT Vest US Equity Moderate B | 0.31% | 63,048 | $2.5M | Add +2.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.30% | 3,981 | $2.5M | Reduce -14.3% |
| SPEM State Street SP PTF Em ETF | 0.30% | 57,259 | $2.4M | Reduce -17.7% |
| ULTA Ulta Beauty Inc. | 0.30% | 5,217 | $2.4M | Reduce -16.0% |
| ADBE Adobe Inc. | 0.30% | 6,250 | $2.4M | Add +469.7% |
| PJAN Innovator U.S. Equity Power | 0.30% | 54,678 | $2.4M | Add +1.1% |
| LOW Lowe's Cos Inc. | 0.30% | 10,827 | $2.4M | Reduce -10.0% |
| GPC Genuine Parts Co. | 0.29% | 19,616 | $2.4M | Reduce -4.5% |
| USB US Bancorp | 0.29% | 52,487 | $2.4M | Reduce -2.1% |
| CMCSA Comcast Corp. Class A | 0.29% | 66,306 | $2.4M | Reduce -23.9% |
| XLV SS Health Care Select Sector | 0.29% | 17,434 | $2.3M | Add +4.7% |
| TGT Target Corp. | 0.28% | 23,298 | $2.3M | Add +11.4% |
| MLPX Global X MLP & Energy Infras | 0.28% | 36,485 | $2.3M | Add +52.2% |
| GIS General Mills Inc. | 0.28% | 43,792 | $2.3M | Add +0.9% |
| GNOV FT Vest US Equity Moderate B | 0.28% | 61,953 | $2.3M | Reduce -6.7% |
| FNGS Microsectors Fang+ Etns filed as BANK MONTREAL MEDIUM | 0.28% | 34,466 | $2.2M | Add +12.7% |
| LYB Lyondellbasell Indu Class A | 0.28% | 38,577 | $2.2M | Add +13.1% |
| JPM JPMorgan Chase & Co. | 0.27% | 7,647 | $2.2M | Add +6.1% |
| XYLD Global X S&P 500 Cove Call E | 0.27% | 56,366 | $2.2M | Add +18.6% |
| JAJL Innovator Edp ETF - 6M Ja | 0.27% | 76,994 | $2.2M | Add +12.5% |
Portfolio Sells Q1 2025 → Q2 2025
| JEPI JPMorgan Equity Premium Inco | Reduce -4.3% | 3.68% | −0.78 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -3.5% | 2.85% | −0.53 |
| CI The Cigna Group | Reduce -67.8% | 0.15% | −0.38 |
| SBUX Starbucks Corp. | Reduce -78.1% | 0.08% | −0.36 |
| PAYC Paycom Software Inc. | Reduce -87.5% | 0.04% | −0.34 |
| PAPR Innovator U.S. Equity Power | Reduce -57.8% | 0.16% | −0.26 |
| MOAT Vaneck Morningstar Wide Moat | Reduce -3.3% | 1.87% | −0.22 |
| JPST JPMorgan Ultra-Short Income | Reduce -5.5% | 0.99% | −0.22 |
| HSY The Hershey Co. | Reduce -40.6% | 0.19% | −0.19 |
| MBSF Regan Floating Rate MBS ETF | Reduce -3.2% | 1.03% | −0.19 |
| USB US Bancorp | Reduce -2.1% | 0.29% | −0.17 |
| FLQM Franklin U.S. Mid Cap Multif | Sold out | 0.00% | −0.17 |
| CMCSA Comcast Corp. Class A | Reduce -23.9% | 0.29% | −0.17 |
| VZ Verizon Communications Inc. | Reduce -13.5% | 0.42% | −0.17 |
| V Visa Inc. Class A | Reduce -13.7% | 0.52% | −0.16 |
| PAVE Global X US Infrastructure | Reduce -7.8% | 1.97% | −0.16 |
| T AT&T Inc. | Reduce -11.9% | 0.56% | −0.16 |
| PEP Pepsico Inc. | Reduce -5.9% | 0.38% | −0.15 |
| DGRO iShares Core Dividend Growth | Reduce -27.1% | 0.26% | −0.14 |
| VYM Vanguard High DVD Yield ETF | Reduce -1.0% | 1.10% | −0.14 |
| GTO Invesco Total Return Bond Et | Sold out | 0.00% | −0.14 |
| ENB Enbridge Inc. | Reduce -14.5% | 0.41% | −0.13 |
| MO Altria Group Inc. | Reduce -10.0% | 0.41% | −0.13 |
| CRM Salesforce Inc. | Reduce -12.7% | 0.41% | −0.12 |
| MCD McDonald's Corp. | Reduce -3.5% | 0.42% | −0.12 |
| HELO JPMorgan Hedged Equity ETF | Reduce -26.3% | 0.23% | −0.12 |
| AEP American Electric Power | Reduce -8.8% | 0.33% | −0.11 |
| ADP Automatic Data Processing | Reduce -12.1% | 0.35% | −0.10 |
| LOW Lowe's Cos Inc. | Reduce -10.0% | 0.30% | −0.10 |
| MDT Medtronic PLC | Reduce -6.1% | 0.36% | −0.10 |
| SJM The JM Smucker Co. | Reduce -3.6% | 0.22% | −0.10 |
| SPEM State Street SP PTF Em ETF | Reduce -17.7% | 0.30% | −0.09 |
| EMLP First Trust North American E | Reduce -2.0% | 0.50% | −0.09 |
| PYPL PayPal Holdings Inc. | Reduce -18.3% | 0.35% | −0.08 |
| ZJUL Innovator Edp ETF 1 YR July | Sold out | 0.00% | −0.08 |
| STIP iShares 0-5 Year Tips Bond E | Reduce -14.6% | 0.20% | −0.07 |
| KIE SS SPDR S&P Insurance ETF | Sold out | 0.00% | −0.07 |
| XLY SS Consumer Disc Select Sect | Reduce -20.5% | 0.22% | −0.07 |
| IPAY Amplify Digital Payments ETF | Sold out | 0.00% | −0.07 |
| GCOW Pacer Global Cash Cows Divid | Reduce -3.4% | 0.42% | −0.07 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -14.3% | 0.30% | −0.07 |
| BBLB JPM Beta US TR 20+ YR ETF | Reduce -27.7% | 0.10% | −0.06 |
| JEPQ JPM Nasdaq Equity Premium | Reduce -5.2% | 0.38% | −0.06 |
| BND Vanguard Total Bond Market | Reduce -14.9% | 0.17% | −0.06 |
| ABBV Abbvie Inc. | Reduce -3.6% | 0.16% | −0.06 |
| KAPR Innovator U.S. Small Cap Pow | Sold out | 0.00% | −0.06 |
| GPC Genuine Parts Co. | Reduce -4.5% | 0.29% | −0.05 |
| PM Philip Morris International | Reduce -9.5% | 0.46% | −0.05 |
| NFLX Netflix Inc. | Reduce -27.3% | 0.49% | −0.05 |
| HAL Halliburton Co. | Sold out | 0.00% | −0.05 |
Portfolio Buys Q1 2025 → Q2 2025
| UCON First Trust Smith Unconstrai | Add +776.4% | 1.53% | +1.37 |
| SPMO Invesco S&P 500 Momentum ETF | Add +19.5% | 3.04% | +0.63 |
| NVDA Nvidia Corp. | Add +63.8% | 1.01% | +0.52 |
| JPIE JPMorgan Income ETF | Add +200.7% | 0.63% | +0.39 |
| APP AppLovin Corp. Class A | New | 0.37% | +0.37 |
| TSM Taiwan Semiconductor-SP ADR | New | 0.33% | +0.33 |
| SCHG Schwab US Large-Cap Growth | Add +132.1% | 0.54% | +0.31 |
| MSFT Microsoft Corp. | Add +8.6% | 1.51% | +0.30 |
| COWG Pacer US LRG Cap Cows GR LD | Add +674.6% | 0.33% | +0.29 |
| XMMO Invesco S&P Midcap Momentum | Add +173.5% | 0.45% | +0.28 |
| UBER Uber Technologies Inc. | Add +518.7% | 0.33% | +0.28 |
| NOW ServiceNow Inc. | New | 0.27% | +0.27 |
| MA Mastercard Inc. Class A | New | 0.25% | +0.25 |
| ADBE Adobe Inc. | Add +469.7% | 0.30% | +0.24 |
| ZFEB Inotr Eq Def PR ETF - 1 YR F | New | 0.21% | +0.21 |
| ASML ASML Holding NV-NY Reg SHS | New | 0.21% | +0.21 |
| CMG Chipotle Mexican Grill Inc. | New | 0.20% | +0.20 |
| SNPS Synopsys Inc. | Add +494.9% | 0.23% | +0.19 |
| LIN Linde PLC | New | 0.17% | +0.17 |
| XAR SS SPDR S&P Aerospace Def | Add +497.6% | 0.18% | +0.15 |
| DIVI Franklin International Core | Add +230.8% | 0.20% | +0.14 |
| META Meta Platforms Inc. Class A | Add +2.7% | 1.07% | +0.13 |
| CGDV Cap Group Dividend Value | Add +260.6% | 0.18% | +0.13 |
| CGGR Cap Group Growth Equity | Add +17.9% | 0.69% | +0.12 |
| JIRE JPMorgan Int Res Enh Eqty | Add +43.7% | 0.35% | +0.10 |
| XLG Invesco S&P 500 Top 50 ETF | Add +24.8% | 0.52% | +0.10 |
| BALT Inn Defined Wealth Shield | Add +123.4% | 0.19% | +0.09 |
| XHLF Bondbloxx BBG 6 MTH US Treas | New | 0.09% | +0.09 |
| SMH Vaneck Semiconductor ETF | Add +13.5% | 0.34% | +0.08 |
| SHLD Global X Defense Tech ETF | Add +178.4% | 0.11% | +0.07 |
| QQQM Invesco Nasdaq 100 ETF | Add +7.0% | 0.82% | +0.07 |
| FDVV Fidelity High Dividend ETF | Add +35.0% | 0.35% | +0.07 |
| MLPX Global X MLP & Energy Infras | Add +52.2% | 0.28% | +0.06 |
| TSLA Tesla Inc. | Add +5.1% | 0.61% | +0.06 |
| AIRR First Trust Rba American Ind | Add +73.1% | 0.14% | +0.06 |
| IVV iShares Core S&P 500 ETF | Add +27.3% | 0.34% | +0.06 |
| FNGS Microsectors Fang+ Etns | Add +12.7% | 0.28% | +0.06 |
| SPTM SS SPDR P S&P 1500 Comp ETF | Add +8.5% | 1.69% | +0.06 |
| URA Global X Uranium ETF | Add +25.3% | 0.12% | +0.06 |
| VXUS Vanguard Total Intl Stock | Add +76.3% | 0.13% | +0.05 |
| NUKZ Range Nuclear Renaissance | Add +26.1% | 0.14% | +0.05 |
| WCMI FT WCM International ETF | New | 0.05% | +0.05 |
| PPA Invesco Aerospace & Defense | Add +84.0% | 0.10% | +0.05 |
| PTLC Pacer Trendpilot US Large Ca | New | 0.05% | +0.05 |
| VGT Vanguard Info Tech ETF | Add +38.6% | 0.15% | +0.05 |
| PWR Quanta Services Inc. | Add +51.8% | 0.10% | +0.05 |
| VGLT Vanguard Long-Term Treasury | New | 0.05% | +0.05 |
| ANET Arista Networks Inc. | New | 0.04% | +0.04 |
| CGBL Cap Group Core Balanced | Add +134.5% | 0.08% | +0.04 |
| CGUS Cap Group Core Equity | Add +35.1% | 0.18% | +0.04 |
Notes & Other Activity Q1 2025 → Q2 2025
| CIFRW Cipher Mining Inc. | *W EXP 08/27/202 | Sold out | 28,000 | $9Kbefore exit |
| MDAIW Spectral AI -CW27 | *W EXP 09/11/202 | Sold out | 10,000 | $3Kbefore exit |
| BFLYW Butterfly Network Inc. -CW25 | *W EXP 02/12/202 | Sold out | 13,251 | $1Kbefore exit |
| NMHIW Nature's Miracle Cali - 29 | *W EXP 02/15/202 | Sold out | 10,000 | $50before exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 461 | $1.1B | VOO, SPMO, QQQ, BUFR, ACYN |
| Q1 2026 | 444 | $948.8M | VOO, QQQ, SPMO, JEPI, BUFR |
| Q4 2025 | 422 | $920.3M | VOO, QQQ, SPMO, JEPI, QVOY |
| Q3 2025 | 412 | $888.6M | VOO, QQQ, SPMO, JEPI, QVOY |
| Q2 2025 | 398 | $811.1M | VOO, QQQ, JEPI, SPMO, COWZ |
| Q1 2025 | 382 | $703.4M | VOO, JEPI, QQQ, COWZ, QVOY |
| Q4 2024 | 371 | $974.4M | JEPI, VOO, QQQ, COWZ, QVOY |
| Q3 2024 | 361 | $684.1M | VOO, JEPI, QQQ, QVOY, COWZ |
| Q2 2024 | 333 | $602.6M | VOO, QVOY, JEPI, QQQ, COWZ |
| Q1 2024 | 302 | $534.3M | QVOY, VOO, JEPI, QQQ, SPTS |