Long Road Investment Counsel, LLC

In its 13F for Q2 2026 (holdings as of June 30, 2026, filed August 14, 2026), Long Road Investment Counsel, LLC reported 80 stock positions worth $271.3 million. Its top holding was O'reilly Automotive (ORLY) at 10.3% of the portfolio, followed by Alphabet Class C (GOOG, 6.3%) and Alphabet Class A (GOOGL, 6.1%). Compared with Q1 2026, it opened 3 new positions, sold out of 1, added to 1 and reduced 23. The biggest buy was a new position in Dell Technologies -C (DELL) and the biggest sale Stryker (SYK, shares −0%).

Most Recent 13F
Q2 2026
Location
Kalamazoo, MI
CIK
0001620081
Portfolio Value
$271.3M (Q2 2026)
SEC Filing
0000905729-26-000146 ↗ filed Aug 14, 2026

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $238.4M Q1 2024 Q2 2024: $229.7M Q2 2024 Q3 2024: $251.2M Q3 2024 Q4 2024: $245.1M Q4 2024 Q1 2025: $257.7M Q1 2025 Q2 2025: $267.8M Q2 2025 Q3 2025: $282.5M Q3 2025 Q4 2025: $264.0M Q4 2025 Q1 2026: $255.0M Q1 2026 Q2 2026: $271.3M $271.3M Q2 2026

Holdings 80 stocks · $271.3M
ORLY O'reilly Automotive Inc. 10.29% 303,265 $27.9M No change
GOOG Alphabet Inc. Class C 6.32% 48,549 $17.2M Reduce -0.5%
GOOGL Alphabet Inc. Class A 6.11% 46,405 $16.6M No change
SYK Stryker Corp. 4.98% 42,907 $13.5M Reduce -0.1%
ADP Automatic Data Processing 4.41% 53,409 $12.0M Reduce -0.0%
FAST Fastenal Co. 4.39% 247,990 $11.9M No change
ITW Illinois Tool Works 3.85% 38,576 $10.4M Reduce -0.1%
ORCL Oracle Corp. 3.54% 65,589 $9.6M Reduce -0.1%
AAPL Apple Inc. 3.10% 29,100 $8.4M No change
SBUX Starbucks Corp. 2.58% 68,570 $7.0M No change
RBA RB Global Inc. 2.50% 58,140 $6.8M No change
ICE Intercontinental Exchange Inc. 2.30% 50,735 $6.2M No change
EXPD Expeditors Intl Wash Inc. 2.21% 36,875 $6.0M Reduce -0.2%
IDXX Idexx Laboratories Inc. 2.19% 11,307 $6.0M No change
GE General Electric filed as GE AEROSPACE 1.97% 14,324 $5.4M No change
AMG Affiliated Managers Group 1.93% 15,481 $5.2M Reduce -0.6%
AFL Aflac Inc. 1.93% 44,650 $5.2M No change
APD Air Products & Chemicals Inc. 1.61% 14,935 $4.4M Reduce -0.2%
GEV GE Vernova Inc. 1.55% 3,569 $4.2M No change
WEX Wex Inc. 1.45% 27,904 $3.9M Reduce -0.5%
PEP Pepsico Inc. 1.43% 28,580 $3.9M Reduce -0.2%
TMO Thermo Fisher Scientific Inc. 1.42% 7,691 $3.9M Reduce -0.3%
DORM Dorman Products Inc. 1.42% 28,250 $3.9M No change
JNJ Johnson & Johnson 1.38% 14,795 $3.8M No change
OMC Omnicom Group 1.38% 51,403 $3.7M Reduce -0.2%
STT State Street Corp. 1.38% 22,001 $3.7M No change
CAKE The Cheesecake Factory Inc. 1.29% 43,920 $3.5M No change
GILD Gilead Sciences Inc. 1.16% 24,950 $3.2M No change
BWA Borgwarner Inc. 1.15% 47,030 $3.1M No change
EL Estee Lauder Companies Class A filed as LAUDER ESTEE COS INC 1.00% 34,484 $2.7M No change
BDX Becton Dickinson and Co. 0.91% 16,349 $2.5M No change
CTAS Cintas Corp. 0.86% 13,800 $2.3M No change
BR Broadridge Financial Solutio 0.86% 16,950 $2.3M No change
SPY SS SPDR S&P 500 ETF Trust-US 0.73% 2,639 $2.0M Reduce -1.5%
GEN Gen Digital Inc. 0.70% 76,425 $1.9M No change
MSFT Microsoft Corp. 0.63% 4,567 $1.7M No change
MCO Moody's Corp. 0.61% 3,679 $1.7M No change
ABBV Abbvie Inc. 0.59% 6,335 $1.6M No change
BRK.A Berkshire Hathaway Inc. Class A 0.55% 2 $1.5M No change
FIS Fidelity National Info Serv 0.53% 36,827 $1.4M Reduce -0.4%
EFA iShares MSCI Eafe ETF 0.52% 13,640 $1.4M No change
SYY Sysco Corp. 0.50% 16,360 $1.4M No change
KMX Carmax Inc. 0.49% 24,960 $1.3M Reduce -0.5%
JPM JPMorgan Chase & Co. 0.47% 3,932 $1.3M No change
ABT Abbott Laboratories 0.45% 13,485 $1.2M Reduce -0.4%
PHIN Phinia Inc. 0.45% 14,826 $1.2M No change
MDY State Street SPDR S&P Midcap 0.45% 1,720 $1.2M Reduce -7.0%
VWO Vanguard Ftse Emerging Marke 0.43% 19,500 $1.2M No change
WDAY Workday Inc. Class A 0.42% 9,391 $1.1M No change
INTU Intuit Inc. 0.42% 4,370 $1.1M No change
BOOT Boot Barn Holdings Inc. 0.39% 6,471 $1.1M No change
EFX Equifax Inc. 0.34% 5,885 $934K No change
ACN Accenture PLC Class A 0.34% 7,350 $915K Reduce -0.3%
COST Costco Wholesale Corp. 0.32% 938 $877K No change
PG The Procter & Gamble Co. 0.32% 5,851 $858K No change
WAT Waters Corp. 0.31% 2,220 $833K Add +0.1%
AMGN Amgen Inc. 0.29% 2,200 $797K No change
SMG Scotts Miracle-Gro Co. 0.29% 11,675 $795K No change
KNX Knight-Swift Transportation 0.27% 9,355 $728K Reduce -2.1%
INTC Intel Corp. 0.26% 5,015 $700K No change
GNTX Gentex Corp. 0.24% 26,300 $665K No change
PYPL PayPal Holdings Inc. 0.24% 15,300 $661K No change
J Jacobs Solutions Inc. 0.22% 4,775 $602K No change
MDT Medtronic PLC 0.21% 7,300 $571K No change
GEHC GE Healthcare Technology 0.19% 8,099 $518K Reduce -1.3%
V Visa Inc. Class A 0.19% 1,487 $510K No change
XOM Exxon Mobil Corp. 0.18% 3,569 $488K Reduce -26.4%
IRM Iron Mountain Inc. filed as IRON MTN INC DEL 0.16% 3,500 $442K No change
NTRS Northern Trust Corp. 0.16% 2,450 $426K No change
TSCO Tractor Supply Company 0.15% 13,250 $419K No change
DELL Dell Technologies -C 0.13% 830 $358K New
ECL Ecolab Inc. 0.13% 1,280 $357K No change
MA Mastercard Inc. Class A 0.13% 665 $342K No change
ADBE Adobe Inc. 0.12% 1,592 $326K Reduce -2.5%
PFE Pfizer Inc. 0.12% 13,043 $314K No change
MS Morgan Stanley 0.11% 1,461 $305K No change
LOW Lowe's Cos Inc. 0.10% 1,270 $280K Reduce -3.0%
FFIV F5 Inc. 0.09% 600 $250K New
BNY Bank of New York Mellon Corp. 0.09% 1,600 $231K New
BP BP PLC-Spons ADR 0.08% 5,900 $218K No change

Portfolio Sells Q1 2026 → Q2 2026
SYK Stryker Corp. Reduce -0.1% 4.98% −0.56
PEP Pepsico Inc. Reduce -0.2% 1.43% −0.32
ORCL Oracle Corp. Reduce -0.1% 3.54% −0.24
ACN Accenture PLC Class A Reduce -0.3% 0.34% −0.24
WEX Wex Inc. Reduce -0.5% 1.45% −0.23
FIS Fidelity National Info Serv Reduce -0.4% 0.53% −0.15
XOM Exxon Mobil Corp. Reduce -26.4% 0.18% −0.14
OMC Omnicom Group Reduce -0.2% 1.38% −0.14
ITW Illinois Tool Works Reduce -0.1% 3.85% −0.09
ABT Abbott Laboratories Reduce -0.4% 0.45% −0.09
APD Air Products & Chemicals Inc. Reduce -0.2% 1.61% −0.09
META Meta Platforms Inc. Class A Sold out 0.00% −0.08
TMO Thermo Fisher Scientific Inc. Reduce -0.3% 1.42% −0.07
GEHC GE Healthcare Technology Reduce -1.3% 0.19% −0.04
ADBE Adobe Inc. Reduce -2.5% 0.12% −0.04
LOW Lowe's Cos Inc. Reduce -3.0% 0.10% −0.02
MDY State Street SPDR S&P Midcap Reduce -7.0% 0.45% −0.00
SPY SS SPDR S&P 500 ETF Trust-US Reduce -1.5% 0.73% +0.04
KNX Knight-Swift Transportation Reduce -2.1% 0.27% +0.05
KMX Carmax Inc. Reduce -0.5% 0.49% +0.08
EXPD Expeditors Intl Wash Inc. Reduce -0.2% 2.21% +0.14
ADP Automatic Data Processing Reduce -0.0% 4.41% +0.15
AMG Affiliated Managers Group Reduce -0.6% 1.93% +0.24
GOOG Alphabet Inc. Class C Reduce -0.5% 6.32% +0.83

Portfolio Buys Q1 2026 → Q2 2026
DELL Dell Technologies -C New 0.13% +0.13
FFIV F5 Inc. New 0.09% +0.09
BNY Bank of New York Mellon Corp. New 0.09% +0.09
WAT Waters Corp. Add +0.1% 0.31% +0.05

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 80$271.3MORLY, GOOG, GOOGL, SYK, ADP
Q1 2026 78$255.0MORLY, SYK, GOOG, GOOGL, FAST
Q4 2025 79$264.0MORLY, SYK, GOOG, GOOGL, ADP
Q3 2025 80$282.5MORLY, ORCL, SYK, ADP, FAST
Q2 2025 80$267.8MORLY, SYK, ADP, ORCL, FAST
Q1 2025 80$257.7MORLY, ADP, SYK, ORCL, FAST
Q4 2024 71$245.1MORLY, ADP, SYK, ORCL, ITW
Q3 2024 71$251.2MORLY, SYK, ADP, ORCL, ITW
Q2 2024 71$229.7MORLY, SYK, ADP, ORCL, ITW
Q1 2024 70$238.4MORLY, SYK, ADP, ITW, ORCL