Long Road Investment Counsel, LLC

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 10, 2025), Long Road Investment Counsel, LLC reported 71 stock positions worth $245.1 million. Its top holding was O'reilly Automotive (ORLY) at 10.7% of the portfolio, followed by Automatic Data Processing (ADP, 6.2%) and Stryker (SYK, 6.2%). Compared with Q3 2024, it reduced 29. The biggest sale was Wex (WEX, shares −1%).

Most Recent 13F
Q2 2026
Location
Kalamazoo, MI
CIK
0001620081
Portfolio Value
$245.1M (Q4 2024)
SEC Filing
0000905729-25-000028 ↗ filed Feb 10, 2025

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $238.4M Q1 2024 Q2 2024: $229.7M Q2 2024 Q3 2024: $251.2M Q3 2024 Q4 2024: $245.1M $245.1M Q4 2024 Q1 2025: $257.7M Q1 2025 Q2 2025: $267.8M Q2 2025 Q3 2025: $282.5M Q3 2025 Q4 2025: $264.0M Q4 2025 Q1 2026: $255.0M Q1 2026 Q2 2026: $271.3M Q2 2026

Holdings 71 stocks · $245.1M

ORLY O'reilly Automotive Inc. 10.73% 22,190 $26.3M Reduce -2.3%
ADP Automatic Data Processing 6.21% 52,039 $15.2M Reduce -0.3%
SYK Stryker Corp. 6.17% 42,025 $15.1M Reduce -0.2%
ORCL Oracle Corp. 4.76% 69,978 $11.7M Reduce -2.7%
ITW Illinois Tool Works 4.00% 38,678 $9.8M Reduce -0.3%
GOOGL Alphabet Inc. Class A 3.74% 48,440 $9.2M Reduce -0.8%
GOOG Alphabet Inc. Class C 3.73% 47,980 $9.1M Reduce -3.0%
FAST Fastenal Co. 3.39% 115,395 $8.3M Reduce -0.2%
AAPL Apple Inc. 3.38% 33,051 $8.3M Reduce -3.8%
ICE Intercontinental Exchange Inc. 3.04% 49,985 $7.4M Reduce -0.4%
KMX Carmax Inc. 2.56% 76,900 $6.3M Reduce -0.4%
ACN Accenture PLC Class A 2.49% 17,370 $6.1M Reduce -3.3%
SBUX Starbucks Corp. 2.48% 66,570 $6.1M Reduce -0.3%
RBA RB Global Inc. 2.06% 55,990 $5.1M No change
WEX Wex Inc. 1.89% 26,469 $4.6M Reduce -0.9%
AFL Aflac Inc. 1.86% 44,100 $4.6M No change
OMC Omnicom Group 1.76% 50,260 $4.3M Reduce -0.6%
IDXX Idexx Laboratories Inc. 1.76% 10,450 $4.3M No change
PEP Pepsico Inc. 1.76% 28,300 $4.3M No change
APD Air Products & Chemicals Inc. 1.71% 14,415 $4.2M Reduce -0.7%
EXPD Expeditors Intl Wash Inc. 1.70% 37,700 $4.2M No change
BR Broadridge Financial Solutio 1.58% 17,100 $3.9M Reduce -1.2%
TMO Thermo Fisher Scientific Inc. 1.55% 7,321 $3.8M Reduce -1.4%
BDX Becton Dickinson and Co. 1.49% 16,132 $3.7M Reduce -1.2%
DORM Dorman Products Inc. 1.46% 27,550 $3.6M Reduce -1.1%
INTU Intuit Inc. 1.33% 5,170 $3.2M No change
FIS Fidelity National Info Serv 1.09% 33,198 $2.7M Reduce -0.7%
AMG Affiliated Managers Group 1.09% 14,485 $2.7M Reduce -0.3%
EL Estee Lauder Companies Class A filed as LAUDER ESTEE COS INC 1.04% 33,884 $2.5M Reduce -1.4%
CTAS Cintas Corp. 1.03% 13,800 $2.5M No change
GE General Electric filed as GE AEROSPACE 0.96% 14,105 $2.4M No change
GILD Gilead Sciences Inc. 0.91% 24,250 $2.2M No change
STT State Street Corp. 0.88% 22,001 $2.2M No change
GEN Gen Digital Inc. 0.84% 75,475 $2.1M No change
CAKE The Cheesecake Factory Inc. 0.83% 43,100 $2.0M No change
JNJ Johnson & Johnson 0.82% 13,835 $2.0M No change
MCO Moody's Corp. 0.71% 3,679 $1.7M No change
SPY SS SPDR S&P 500 ETF Trust-US 0.63% 2,614 $1.5M No change
EFX Equifax Inc. 0.60% 5,816 $1.5M Reduce -2.5%
BWA Borgwarner Inc. 0.60% 46,030 $1.5M No change
ABT Abbott Laboratories 0.59% 12,770 $1.4M Reduce -1.5%
BRK.A Berkshire Hathaway Inc. Class A 0.56% 2 $1.4M No change
MSFT Microsoft Corp. 0.54% 3,117 $1.3M No change
PYPL PayPal Holdings Inc. 0.52% 15,000 $1.3M No change
SYY Sysco Corp. 0.49% 15,560 $1.2M No change
GEV GE Vernova Inc. 0.47% 3,514 $1.2M No change
EFA iShares MSCI Eafe ETF 0.46% 14,990 $1.1M No change
ADBE Adobe Inc. 0.40% 2,200 $978K No change
ABBV Abbvie Inc. 0.40% 5,475 $973K No change
BOOT Boot Barn Holdings Inc. 0.38% 6,175 $937K No change
MDY State Street SPDR S&P Midcap 0.37% 1,590 $906K No change
PG The Procter & Gamble Co. 0.37% 5,351 $897K No change
VWO Vanguard Ftse Emerging Marke 0.34% 18,980 $836K No change
GNTX Gentex Corp. 0.31% 26,300 $756K No change
SMG Scotts Miracle-Gro Co. 0.31% 11,375 $755K Reduce -1.5%
PHIN Phinia Inc. 0.28% 14,326 $690K No change
TSCO Tractor Supply Company 0.26% 12,000 $637K No change
J Jacobs Solutions Inc. 0.25% 4,575 $611K Reduce -5.2%
GEHC GE Healthcare Technology 0.24% 7,476 $585K No change
AMGN Amgen Inc. 0.23% 2,200 $573K No change
XOM Exxon Mobil Corp. 0.23% 5,175 $557K No change
MDT Medtronic PLC 0.21% 6,400 $511K No change
WBA Walgreens Boots Alliance Inc. 0.17% 44,050 $411K Reduce -7.6%
KNX Knight-Swift Transportation 0.16% 7,505 $398K Reduce -6.3%
ECL Ecolab Inc. 0.16% 1,680 $394K No change
COST Costco Wholesale Corp. 0.15% 408 $374K No change
WU Western Union Co. 0.14% 31,568 $335K No change
BRK.B Berkshire Hathaway Inc. Class B 0.13% 700 $317K No change
LOW Lowe's Cos Inc. 0.10% 950 $234K No change
PFE Pfizer Inc. 0.09% 8,035 $213K No change
META Meta Platforms Inc. Class A 0.08% 355 $208K No change

Portfolio Sells Q3 2024 → Q4 2024

WEX Wex Inc. Reduce -0.9% 1.89% −0.34
EL Estee Lauder Companies Class A Reduce -1.4% 1.04% −0.33
OMC Omnicom Group Reduce -0.6% 1.76% −0.32
TMO Thermo Fisher Scientific Inc. Reduce -1.4% 1.55% −0.27
ICE Intercontinental Exchange Inc. Reduce -0.4% 3.04% −0.17
ORCL Oracle Corp. Reduce -2.7% 4.76% −0.12
SBUX Starbucks Corp. Reduce -0.3% 2.48% −0.11
EFX Equifax Inc. Reduce -2.5% 0.60% −0.09
SMG Scotts Miracle-Gro Co. Reduce -1.5% 0.31% −0.09
BDX Becton Dickinson and Co. Reduce -1.2% 1.49% −0.07
ITW Illinois Tool Works Reduce -0.3% 4.00% −0.05
ACN Accenture PLC Class A Reduce -3.3% 2.49% −0.04
FIS Fidelity National Info Serv Reduce -0.7% 1.09% −0.02
APD Air Products & Chemicals Inc. Reduce -0.7% 1.71% −0.02
KNX Knight-Swift Transportation Reduce -6.3% 0.16% −0.01
J Jacobs Solutions Inc. Reduce -5.2% 0.25% −0.00
WBA Walgreens Boots Alliance Inc. Reduce -7.6% 0.17% −0.00
ABT Abbott Laboratories Reduce -1.5% 0.59% +0.00
AMG Affiliated Managers Group Reduce -0.3% 1.09% +0.06
BR Broadridge Financial Solutio Reduce -1.2% 1.58% +0.10
FAST Fastenal Co. Reduce -0.2% 3.39% +0.10
SYK Stryker Corp. Reduce -0.2% 6.17% +0.11
KMX Carmax Inc. Reduce -0.4% 2.56% +0.19
AAPL Apple Inc. Reduce -3.8% 3.38% +0.19
DORM Dorman Products Inc. Reduce -1.1% 1.46% +0.20
ORLY O'reilly Automotive Inc. Reduce -2.3% 10.73% +0.32
GOOG Alphabet Inc. Class C Reduce -3.0% 3.73% +0.43
ADP Automatic Data Processing Reduce -0.3% 6.21% +0.46
GOOGL Alphabet Inc. Class A Reduce -0.8% 3.74% +0.52

Portfolio Buys Q3 2024 → Q4 2024

None this quarter.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 80$271.3MORLY, GOOG, GOOGL, SYK, ADP
Q1 2026 78$255.0MORLY, SYK, GOOG, GOOGL, FAST
Q4 2025 79$264.0MORLY, SYK, GOOG, GOOGL, ADP
Q3 2025 80$282.5MORLY, ORCL, SYK, ADP, FAST
Q2 2025 80$267.8MORLY, SYK, ADP, ORCL, FAST
Q1 2025 80$257.7MORLY, ADP, SYK, ORCL, FAST
Q4 2024 71$245.1MORLY, ADP, SYK, ORCL, ITW
Q3 2024 71$251.2MORLY, SYK, ADP, ORCL, ITW
Q2 2024 71$229.7MORLY, SYK, ADP, ORCL, ITW
Q1 2024 70$238.4MORLY, SYK, ADP, ITW, ORCL