Long Road Investment Counsel, LLC

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 6, 2024), Long Road Investment Counsel, LLC reported 71 stock positions worth $251.2 million. Its top holding was O'reilly Automotive (ORLY) at 10.4% of the portfolio, followed by Stryker (SYK, 6.1%) and Automatic Data Processing (ADP, 5.7%). Compared with Q2 2024, it opened 1 new position, sold out of 1, added to 4 and reduced 7. The biggest buy was a new position in Meta Platforms Class A (META) and the biggest sale O'reilly Automotive (ORLY, shares −3%).

Most Recent 13F
Q2 2026
Location
Kalamazoo, MI
CIK
0001620081
Portfolio Value
$251.2M (Q3 2024)
SEC Filing
0000905729-24-000163 ↗ filed Nov 6, 2024

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $238.4M Q1 2024 Q2 2024: $229.7M Q2 2024 Q3 2024: $251.2M $251.2M Q3 2024 Q4 2024: $245.1M Q4 2024 Q1 2025: $257.7M Q1 2025 Q2 2025: $267.8M Q2 2025 Q3 2025: $282.5M Q3 2025 Q4 2025: $264.0M Q4 2025 Q1 2026: $255.0M Q1 2026 Q2 2026: $271.3M Q2 2026

Holdings 71 stocks · $251.2M
ORLY O'reilly Automotive Inc. 10.42% 22,721 $26.2M Reduce -2.6%
SYK Stryker Corp. 6.06% 42,125 $15.2M No change
ADP Automatic Data Processing 5.75% 52,189 $14.4M No change
ORCL Oracle Corp. 4.88% 71,890 $12.3M Reduce -1.4%
ITW Illinois Tool Works 4.05% 38,778 $10.2M No change
GOOG Alphabet Inc. Class C 3.29% 49,480 $8.3M No change
FAST Fastenal Co. 3.29% 115,595 $8.3M No change
GOOGL Alphabet Inc. Class A 3.22% 48,840 $8.1M No change
ICE Intercontinental Exchange Inc. 3.21% 50,185 $8.1M Reduce -1.6%
AAPL Apple Inc. 3.19% 34,351 $8.0M No change
SBUX Starbucks Corp. 2.59% 66,770 $6.5M No change
ACN Accenture PLC Class A 2.53% 17,970 $6.4M No change
KMX Carmax Inc. 2.38% 77,200 $6.0M No change
WEX Wex Inc. 2.23% 26,699 $5.6M No change
IDXX Idexx Laboratories Inc. 2.10% 10,450 $5.3M No change
OMC Omnicom Group 2.08% 50,560 $5.2M No change
EXPD Expeditors Intl Wash Inc. 1.97% 37,700 $5.0M No change
AFL Aflac Inc. 1.96% 44,100 $4.9M Reduce -3.5%
PEP Pepsico Inc. 1.92% 28,300 $4.8M No change
TMO Thermo Fisher Scientific Inc. 1.83% 7,421 $4.6M No change
RBA RB Global Inc. 1.79% 55,990 $4.5M No change
APD Air Products & Chemicals Inc. 1.72% 14,515 $4.3M No change
BDX Becton Dickinson and Co. 1.57% 16,332 $3.9M No change
BR Broadridge Financial Solutio 1.48% 17,300 $3.7M No change
EL Estee Lauder Companies Class A filed as LAUDER ESTEE COS INC 1.36% 34,384 $3.4M No change
INTU Intuit Inc. 1.28% 5,170 $3.2M No change
DORM Dorman Products Inc. 1.25% 27,850 $3.1M No change
CTAS Cintas Corp. 1.13% 13,800 $2.8M No change
FIS Fidelity National Info Serv 1.11% 33,438 $2.8M Add +1.6%
GE General Electric filed as GE AEROSPACE 1.06% 14,105 $2.7M No change
AMG Affiliated Managers Group 1.03% 14,535 $2.6M No change
JNJ Johnson & Johnson 0.89% 13,835 $2.2M No change
GEN Gen Digital Inc. 0.82% 75,475 $2.1M No change
GILD Gilead Sciences Inc. 0.81% 24,250 $2.0M No change
STT State Street Corp. 0.77% 22,001 $1.9M No change
EFX Equifax Inc. 0.70% 5,966 $1.8M No change
CAKE The Cheesecake Factory Inc. 0.70% 43,100 $1.7M No change
MCO Moody's Corp. 0.70% 3,679 $1.7M No change
BWA Borgwarner Inc. 0.66% 46,030 $1.7M No change
SPY SS SPDR S&P 500 ETF Trust-US 0.60% 2,614 $1.5M No change
ABT Abbott Laboratories 0.59% 12,970 $1.5M No change
BRK.A Berkshire Hathaway Inc. Class A 0.55% 2 $1.4M No change
MSFT Microsoft Corp. 0.53% 3,117 $1.3M No change
EFA iShares MSCI Eafe ETF 0.50% 14,990 $1.3M No change
SYY Sysco Corp. 0.48% 15,560 $1.2M No change
PYPL PayPal Holdings Inc. 0.47% 15,000 $1.2M No change
ADBE Adobe Inc. 0.45% 2,200 $1.1M No change
ABBV Abbvie Inc. 0.43% 5,475 $1.1M No change
BOOT Boot Barn Holdings Inc. 0.41% 6,175 $1.0M No change
SMG Scotts Miracle-Gro Co. 0.40% 11,550 $1.0M No change
PG The Procter & Gamble Co. 0.37% 5,351 $927K No change
VWO Vanguard Ftse Emerging Marke 0.36% 18,980 $908K No change
MDY State Street SPDR S&P Midcap 0.36% 1,590 $906K Add +2.3%
GEV GE Vernova Inc. 0.36% 3,514 $896K Reduce -0.0%
GNTX Gentex Corp. 0.31% 26,300 $781K No change
AMGN Amgen Inc. 0.28% 2,200 $709K No change
GEHC GE Healthcare Technology 0.28% 7,476 $702K Add +14.3%
TSCO Tractor Supply Company 0.28% 2,400 $698K No change
PHIN Phinia Inc. 0.26% 14,326 $659K Add +11.0%
J Jacobs Solutions Inc. 0.25% 4,825 $632K No change
XOM Exxon Mobil Corp. 0.24% 5,175 $607K No change
MDT Medtronic PLC 0.23% 6,400 $576K No change
KNX Knight-Swift Transportation 0.17% 8,005 $432K No change
ECL Ecolab Inc. 0.17% 1,680 $429K No change
WBA Walgreens Boots Alliance Inc. 0.17% 47,650 $427K Reduce -0.2%
WU Western Union Co. 0.15% 31,568 $377K Reduce -13.5%
COST Costco Wholesale Corp. 0.14% 408 $362K No change
BRK.B Berkshire Hathaway Inc. Class B 0.13% 700 $322K No change
LOW Lowe's Cos Inc. 0.10% 950 $257K No change
PFE Pfizer Inc. 0.09% 8,035 $233K No change
META Meta Platforms Inc. Class A 0.08% 355 $203K New

Portfolio Sells Q2 2024 → Q3 2024
ORLY O'reilly Automotive Inc. Reduce -2.6% 10.42% −0.30
DLB Dolby Laboratories Inc. Class A Sold out 0.00% −0.09
WBA Walgreens Boots Alliance Inc. Reduce -0.2% 0.17% −0.08
WU Western Union Co. Reduce -13.5% 0.15% −0.04
GEV GE Vernova Inc. Reduce -0.0% 0.36% +0.09
ICE Intercontinental Exchange Inc. Reduce -1.6% 3.21% +0.17
AFL Aflac Inc. Reduce -3.5% 1.96% +0.19
ORCL Oracle Corp. Reduce -1.4% 4.88% +0.40

Portfolio Buys Q2 2024 → Q3 2024
META Meta Platforms Inc. Class A New 0.08% +0.08
GEHC GE Healthcare Technology Add +14.3% 0.28% +0.06
PHIN Phinia Inc. Add +11.0% 0.26% +0.04
FIS Fidelity National Info Serv Add +1.6% 1.11% +0.03
MDY State Street SPDR S&P Midcap Add +2.3% 0.36% −0.00

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 80$271.3MORLY, GOOG, GOOGL, SYK, ADP
Q1 2026 78$255.0MORLY, SYK, GOOG, GOOGL, FAST
Q4 2025 79$264.0MORLY, SYK, GOOG, GOOGL, ADP
Q3 2025 80$282.5MORLY, ORCL, SYK, ADP, FAST
Q2 2025 80$267.8MORLY, SYK, ADP, ORCL, FAST
Q1 2025 80$257.7MORLY, ADP, SYK, ORCL, FAST
Q4 2024 71$245.1MORLY, ADP, SYK, ORCL, ITW
Q3 2024 71$251.2MORLY, SYK, ADP, ORCL, ITW
Q2 2024 71$229.7MORLY, SYK, ADP, ORCL, ITW
Q1 2024 70$238.4MORLY, SYK, ADP, ITW, ORCL