Long Road Investment Counsel, LLC

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 13, 2024), Long Road Investment Counsel, LLC reported 71 stock positions worth $229.7 million. Its top holding was O'reilly Automotive (ORLY) at 10.7% of the portfolio, followed by Stryker (SYK, 6.2%) and Automatic Data Processing (ADP, 5.4%). Compared with Q1 2024, it added to 10 and reduced 7. The biggest buy was Alphabet Class A (GOOGL, shares +0%) and the biggest sale Fastenal (FAST, shares −3%).

Most Recent 13F
Q2 2026
Location
Kalamazoo, MI
CIK
0001620081
Portfolio Value
$229.7M (Q2 2024)
SEC Filing
0000905729-24-000139 ↗ filed Aug 13, 2024

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $238.4M Q1 2024 Q2 2024: $229.7M $229.7M Q2 2024 Q3 2024: $251.2M Q3 2024 Q4 2024: $245.1M Q4 2024 Q1 2025: $257.7M Q1 2025 Q2 2025: $267.8M Q2 2025 Q3 2025: $282.5M Q3 2025 Q4 2025: $264.0M Q4 2025 Q1 2026: $255.0M Q1 2026 Q2 2026: $271.3M Q2 2026

Holdings 71 stocks · $229.7M

ORLY O'reilly Automotive Inc. 10.72% 23,321 $24.6M Reduce -1.7%
SYK Stryker Corp. 6.24% 42,125 $14.3M No change
ADP Automatic Data Processing 5.42% 52,189 $12.5M No change
ORCL Oracle Corp. 4.48% 72,890 $10.3M Reduce -1.4%
ITW Illinois Tool Works 4.00% 38,778 $9.2M Add +0.3%
GOOG Alphabet Inc. Class C 3.95% 49,480 $9.1M No change
GOOGL Alphabet Inc. Class A 3.87% 48,840 $8.9M Add +0.2%
FAST Fastenal Co. 3.16% 115,595 $7.3M Reduce -3.2%
AAPL Apple Inc. 3.15% 34,351 $7.2M No change
ICE Intercontinental Exchange Inc. 3.04% 50,985 $7.0M Add +0.3%
KMX Carmax Inc. 2.46% 77,200 $5.7M No change
ACN Accenture PLC Class A 2.37% 17,970 $5.5M Reduce -1.1%
SBUX Starbucks Corp. 2.26% 66,770 $5.2M Reduce -0.7%
IDXX Idexx Laboratories Inc. 2.22% 10,450 $5.1M No change
WEX Wex Inc. 2.06% 26,699 $4.7M Add +0.4%
EXPD Expeditors Intl Wash Inc. 2.05% 37,700 $4.7M No change
PEP Pepsico Inc. 2.03% 28,300 $4.7M No change
OMC Omnicom Group 1.97% 50,560 $4.5M No change
RBA RB Global Inc. 1.86% 55,990 $4.3M No change
TMO Thermo Fisher Scientific Inc. 1.79% 7,421 $4.1M No change
AFL Aflac Inc. 1.78% 45,700 $4.1M No change
BDX Becton Dickinson and Co. 1.66% 16,332 $3.8M No change
APD Air Products & Chemicals Inc. 1.63% 14,515 $3.7M No change
EL Estee Lauder Companies Class A filed as LAUDER ESTEE COS INC 1.59% 34,384 $3.7M No change
BR Broadridge Financial Solutio 1.48% 17,300 $3.4M Add +0.6%
INTU Intuit Inc. 1.48% 5,170 $3.4M No change
DORM Dorman Products Inc. 1.11% 27,850 $2.5M No change
FIS Fidelity National Info Serv 1.08% 32,920 $2.5M Add +1.9%
CTAS Cintas Corp. 1.05% 3,450 $2.4M No change
AMG Affiliated Managers Group 0.99% 14,535 $2.3M No change
GE General Electric filed as GE AEROSPACE 0.98% 14,105 $2.2M No change
JNJ Johnson & Johnson 0.88% 13,835 $2.0M No change
GEN Gen Digital Inc. 0.82% 75,475 $1.9M No change
CAKE The Cheesecake Factory Inc. 0.74% 43,100 $1.7M No change
GILD Gilead Sciences Inc. 0.72% 24,250 $1.7M No change
STT State Street Corp. 0.71% 22,001 $1.6M No change
MCO Moody's Corp. 0.67% 3,679 $1.5M No change
BWA Borgwarner Inc. 0.65% 46,030 $1.5M No change
EFX Equifax Inc. 0.63% 5,966 $1.4M No change
SPY SS SPDR S&P 500 ETF Trust-US 0.62% 2,614 $1.4M Add +26.6%
MSFT Microsoft Corp. 0.61% 3,117 $1.4M No change
ABT Abbott Laboratories 0.59% 12,970 $1.3M No change
BRK.A Berkshire Hathaway Inc. Class A 0.53% 2 $1.2M No change
ADBE Adobe Inc. 0.53% 2,200 $1.2M Reduce -4.3%
EFA iShares MSCI Eafe ETF 0.51% 14,990 $1.2M No change
SYY Sysco Corp. 0.48% 15,560 $1.1M No change
ABBV Abbvie Inc. 0.41% 5,475 $939K No change
GNTX Gentex Corp. 0.39% 26,300 $887K No change
PG The Procter & Gamble Co. 0.38% 5,351 $882K No change
PYPL PayPal Holdings Inc. 0.38% 15,000 $870K No change
MDY State Street SPDR S&P Midcap 0.36% 1,555 $832K Add +54.7%
VWO Vanguard Ftse Emerging Marke 0.36% 18,980 $831K No change
BOOT Boot Barn Holdings Inc. 0.35% 6,175 $796K No change
SMG Scotts Miracle-Gro Co. 0.33% 11,550 $751K No change
AMGN Amgen Inc. 0.30% 2,200 $687K No change
J Jacobs Solutions Inc. 0.29% 4,825 $674K No change
TSCO Tractor Supply Company 0.28% 2,400 $648K No change
GEV GE Vernova Inc. 0.26% 3,515 $603K Reduce -0.3%
XOM Exxon Mobil Corp. 0.26% 5,175 $596K No change
WBA Walgreens Boots Alliance Inc. 0.25% 47,750 $578K No change
GEHC GE Healthcare Technology 0.22% 6,543 $510K Add +12.0%
PHIN Phinia Inc. 0.22% 12,906 $508K Add +10.3%
MDT Medtronic PLC 0.22% 6,400 $504K No change
WU Western Union Co. 0.19% 36,487 $446K No change
ECL Ecolab Inc. 0.17% 1,680 $400K No change
KNX Knight-Swift Transportation 0.17% 8,005 $400K No change
COST Costco Wholesale Corp. 0.15% 408 $347K No change
BRK.B Berkshire Hathaway Inc. Class B 0.12% 700 $285K No change
PFE Pfizer Inc. 0.10% 8,035 $225K No change
LOW Lowe's Cos Inc. 0.09% 950 $209K No change
DLB Dolby Laboratories Inc. Class A 0.09% 2,525 $200K No change

Portfolio Sells Q1 2024 → Q2 2024

FAST Fastenal Co. Reduce -3.2% 3.16% −0.70
ORLY O'reilly Automotive Inc. Reduce -1.7% 10.72% −0.51
SBUX Starbucks Corp. Reduce -0.7% 2.26% −0.32
ACN Accenture PLC Class A Reduce -1.1% 2.37% −0.27
GEV GE Vernova Inc. Reduce -0.3% 0.26% +0.01
ADBE Adobe Inc. Reduce -4.3% 0.53% +0.04
ORCL Oracle Corp. Reduce -1.4% 4.48% +0.59

Portfolio Buys Q1 2024 → Q2 2024

GOOGL Alphabet Inc. Class A Add +0.2% 3.87% +0.79
SPY SS SPDR S&P 500 ETF Trust-US Add +26.6% 0.62% +0.17
MDY State Street SPDR S&P Midcap Add +54.7% 0.36% +0.13
ICE Intercontinental Exchange Inc. Add +0.3% 3.04% +0.11
FIS Fidelity National Info Serv Add +1.9% 1.08% +0.07
PHIN Phinia Inc. Add +10.3% 0.22% +0.03
BR Broadridge Financial Solutio Add +0.6% 1.48% +0.01
GEHC GE Healthcare Technology Add +12.0% 0.22% −0.00
ITW Illinois Tool Works Add +0.3% 4.00% −0.35
WEX Wex Inc. Add +0.4% 2.06% −0.59

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 80$271.3MORLY, GOOG, GOOGL, SYK, ADP
Q1 2026 78$255.0MORLY, SYK, GOOG, GOOGL, FAST
Q4 2025 79$264.0MORLY, SYK, GOOG, GOOGL, ADP
Q3 2025 80$282.5MORLY, ORCL, SYK, ADP, FAST
Q2 2025 80$267.8MORLY, SYK, ADP, ORCL, FAST
Q1 2025 80$257.7MORLY, ADP, SYK, ORCL, FAST
Q4 2024 71$245.1MORLY, ADP, SYK, ORCL, ITW
Q3 2024 71$251.2MORLY, SYK, ADP, ORCL, ITW
Q2 2024 71$229.7MORLY, SYK, ADP, ORCL, ITW
Q1 2024 70$238.4MORLY, SYK, ADP, ITW, ORCL