Long Road Investment Counsel, LLC

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 12, 2025), Long Road Investment Counsel, LLC reported 80 stock positions worth $257.7 million. Its top holding was O'reilly Automotive (ORLY) at 12.3% of the portfolio, followed by Automatic Data Processing (ADP, 6.3%) and Stryker (SYK, 6.1%). Compared with Q4 2024, it opened 9 new positions, added to 50 and reduced 3. The biggest buy was a new position in Workday Class A (WDAY) and the biggest sale SS SPDR S&P 500 ETF Trust-US (SPY, shares −52%).

Most Recent 13F
Q2 2026
Location
Kalamazoo, MI
CIK
0001620081
Portfolio Value
$257.7M (Q1 2025)
SEC Filing
0000905729-25-000089 ↗ filed May 12, 2025

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $238.4M Q1 2024 Q2 2024: $229.7M Q2 2024 Q3 2024: $251.2M Q3 2024 Q4 2024: $245.1M Q4 2024 Q1 2025: $257.7M $257.7M Q1 2025 Q2 2025: $267.8M Q2 2025 Q3 2025: $282.5M Q3 2025 Q4 2025: $264.0M Q4 2025 Q1 2026: $255.0M Q1 2026 Q2 2026: $271.3M Q2 2026

Holdings 80 stocks · $257.7M

ORLY O'reilly Automotive Inc. 12.34% 22,190 $31.8M No change
ADP Automatic Data Processing 6.31% 53,229 $16.3M Add +2.3%
SYK Stryker Corp. 6.15% 42,556 $15.8M Add +1.3%
ORCL Oracle Corp. 3.91% 72,028 $10.1M Add +2.9%
FAST Fastenal Co. 3.76% 124,995 $9.7M Add +8.3%
ITW Illinois Tool Works 3.76% 39,028 $9.7M Add +0.9%
ICE Intercontinental Exchange Inc. 3.41% 50,985 $8.8M Add +2.0%
GOOG Alphabet Inc. Class C 2.99% 49,309 $7.7M Add +2.8%
GOOGL Alphabet Inc. Class A 2.97% 49,505 $7.7M Add +2.2%
AAPL Apple Inc. 2.88% 33,451 $7.4M Add +1.2%
SBUX Starbucks Corp. 2.61% 68,570 $6.7M Add +3.0%
KMX Carmax Inc. 2.37% 78,300 $6.1M Add +1.8%
RBA RB Global Inc. 2.22% 57,040 $5.7M Add +1.9%
ACN Accenture PLC Class A 2.13% 17,620 $5.5M Add +1.4%
AFL Aflac Inc. 1.94% 45,000 $5.0M Add +2.0%
IDXX Idexx Laboratories Inc. 1.84% 11,307 $4.7M Add +8.2%
EXPD Expeditors Intl Wash Inc. 1.77% 38,000 $4.6M Add +0.8%
WEX Wex Inc. 1.69% 27,784 $4.4M Add +5.0%
APD Air Products & Chemicals Inc. 1.68% 14,655 $4.3M Add +1.7%
PEP Pepsico Inc. 1.65% 28,300 $4.2M No change
OMC Omnicom Group 1.63% 50,810 $4.2M Add +1.1%
BR Broadridge Financial Solutio 1.63% 17,350 $4.2M Add +1.5%
TMO Thermo Fisher Scientific Inc. 1.47% 7,621 $3.8M Add +4.1%
BDX Becton Dickinson and Co. 1.45% 16,332 $3.7M Add +1.2%
DORM Dorman Products Inc. 1.32% 28,250 $3.4M Add +2.5%
INTU Intuit Inc. 1.23% 5,170 $3.2M No change
GE General Electric filed as GE AEROSPACE 1.12% 14,411 $2.9M Add +2.2%
CTAS Cintas Corp. 1.10% 13,800 $2.8M No change
FIS Fidelity National Info Serv 1.08% 37,162 $2.8M Add +11.9%
GILD Gilead Sciences Inc. 1.07% 24,550 $2.8M Add +1.2%
AMG Affiliated Managers Group 0.98% 15,021 $2.5M Add +3.7%
JNJ Johnson & Johnson 0.94% 14,585 $2.4M Add +5.4%
EL Estee Lauder Companies Class A filed as LAUDER ESTEE COS INC 0.88% 34,484 $2.3M Add +1.8%
WDAY Workday Inc. Class A 0.85% 9,391 $2.2M New
CAKE The Cheesecake Factory Inc. 0.82% 43,550 $2.1M Add +1.0%
GEN Gen Digital Inc. 0.79% 76,425 $2.0M Add +1.3%
STT State Street Corp. 0.76% 22,001 $2.0M No change
ABT Abbott Laboratories 0.72% 14,070 $1.9M Add +10.2%
MSFT Microsoft Corp. 0.67% 4,617 $1.7M Add +48.1%
MCO Moody's Corp. 0.66% 3,679 $1.7M No change
BRK.A Berkshire Hathaway Inc. Class A 0.62% 2 $1.6M No change
EFX Equifax Inc. 0.56% 5,885 $1.4M Add +1.2%
BWA Borgwarner Inc. 0.52% 47,030 $1.3M Add +2.2%
ABBV Abbvie Inc. 0.49% 5,975 $1.3M Add +9.1%
SYY Sysco Corp. 0.48% 16,360 $1.2M Add +5.1%
EFA iShares MSCI Eafe ETF 0.47% 14,840 $1.2M Reduce -1.0%
GEV GE Vernova Inc. 0.43% 3,589 $1.1M Add +2.1%
PYPL PayPal Holdings Inc. 0.39% 15,300 $998K Add +2.0%
PG The Procter & Gamble Co. 0.35% 5,351 $912K No change
ADBE Adobe Inc. 0.34% 2,252 $864K Add +2.4%
VWO Vanguard Ftse Emerging Marke 0.34% 19,080 $864K Add +0.5%
JPM JPMorgan Chase & Co. 0.33% 3,432 $842K New
TSCO Tractor Supply Company 0.28% 13,250 $730K Add +10.4%
SPY SS SPDR S&P 500 ETF Trust-US 0.27% 1,259 $704K Reduce -51.8%
MDY State Street SPDR S&P Midcap 0.27% 1,320 $704K Reduce -17.0%
BOOT Boot Barn Holdings Inc. 0.27% 6,471 $695K Add +4.8%
AMGN Amgen Inc. 0.27% 2,200 $685K No change
GEHC GE Healthcare Technology 0.25% 8,128 $656K Add +8.7%
MDT Medtronic PLC 0.25% 7,300 $656K Add +14.1%
SMG Scotts Miracle-Gro Co. 0.25% 11,675 $641K Add +2.6%
PHIN Phinia Inc. 0.24% 14,826 $629K Add +3.5%
XOM Exxon Mobil Corp. 0.24% 5,175 $615K No change
GNTX Gentex Corp. 0.24% 26,300 $613K No change
J Jacobs Solutions Inc. 0.21% 4,575 $553K No change
WBA Walgreens Boots Alliance Inc. 0.20% 45,850 $512K Add +4.1%
V Visa Inc. Class A 0.17% 1,247 $437K New
ECL Ecolab Inc. 0.17% 1,680 $426K No change
COST Costco Wholesale Corp. 0.15% 408 $386K No change
BRK.B Berkshire Hathaway Inc. Class B 0.14% 700 $373K No change
MA Mastercard Inc. Class A 0.14% 665 $365K New
FISV Fiserv Inc. 0.14% 1,604 $354K New
WU Western Union Co. 0.13% 32,298 $342K Add +2.3%
KNX Knight-Swift Transportation 0.13% 7,505 $326K No change
PAYX Paychex Inc. 0.12% 2,000 $309K New
PFE Pfizer Inc. 0.12% 12,043 $305K Add +49.9%
IRM Iron Mountain Inc. filed as IRON MTN INC DEL 0.12% 3,500 $301K New
MRK Merck & Co. Inc. 0.09% 2,600 $233K New
LOW Lowe's Cos Inc. 0.09% 950 $222K No change
META Meta Platforms Inc. Class A 0.08% 355 $205K No change
DLB Dolby Laboratories Inc. Class A 0.08% 2,525 $203K New

Portfolio Sells Q4 2024 → Q1 2025

SPY SS SPDR S&P 500 ETF Trust-US Reduce -51.8% 0.27% −0.35
MDY State Street SPDR S&P Midcap Reduce -17.0% 0.27% −0.10
EFA iShares MSCI Eafe ETF Reduce -1.0% 0.47% +0.01

Portfolio Buys Q4 2024 → Q1 2025

WDAY Workday Inc. Class A New 0.85% +0.85
FAST Fastenal Co. Add +8.3% 3.76% +0.38
ICE Intercontinental Exchange Inc. Add +2.0% 3.41% +0.38
JPM JPMorgan Chase & Co. New 0.33% +0.33
V Visa Inc. Class A New 0.17% +0.17
RBA RB Global Inc. Add +1.9% 2.22% +0.16
GE General Electric Add +2.2% 1.12% +0.16
GILD Gilead Sciences Inc. Add +1.2% 1.07% +0.15
MA Mastercard Inc. Class A New 0.14% +0.14
FISV Fiserv Inc. New 0.14% +0.14
MSFT Microsoft Corp. Add +48.1% 0.67% +0.14
ABT Abbott Laboratories Add +10.2% 0.72% +0.14
SBUX Starbucks Corp. Add +3.0% 2.61% +0.13
JNJ Johnson & Johnson Add +5.4% 0.94% +0.12
PAYX Paychex Inc. New 0.12% +0.12
IRM Iron Mountain Inc. New 0.12% +0.12
ADP Automatic Data Processing Add +2.3% 6.31% +0.10
MRK Merck & Co. Inc. New 0.09% +0.09
ABBV Abbvie Inc. Add +9.1% 0.49% +0.09
AFL Aflac Inc. Add +2.0% 1.94% +0.08
IDXX Idexx Laboratories Inc. Add +8.2% 1.84% +0.08
DLB Dolby Laboratories Inc. Class A New 0.08% +0.08
EXPD Expeditors Intl Wash Inc. Add +0.8% 1.77% +0.07
BR Broadridge Financial Solutio Add +1.5% 1.63% +0.06
MDT Medtronic PLC Add +14.1% 0.25% +0.05
PFE Pfizer Inc. Add +49.9% 0.12% +0.03
WBA Walgreens Boots Alliance Inc. Add +4.1% 0.20% +0.03
TSCO Tractor Supply Company Add +10.4% 0.28% +0.02
GEHC GE Healthcare Technology Add +8.7% 0.25% +0.02
WU Western Union Co. Add +2.3% 0.13% −0.00
VWO Vanguard Ftse Emerging Marke Add +0.5% 0.34% −0.01
SYY Sysco Corp. Add +5.1% 0.48% −0.01
CAKE The Cheesecake Factory Inc. Add +1.0% 0.82% −0.01
FIS Fidelity National Info Serv Add +11.9% 1.08% −0.02
SYK Stryker Corp. Add +1.3% 6.15% −0.02
APD Air Products & Chemicals Inc. Add +1.7% 1.68% −0.03
PHIN Phinia Inc. Add +3.5% 0.24% −0.04
BDX Becton Dickinson and Co. Add +1.2% 1.45% −0.04
GEV GE Vernova Inc. Add +2.1% 0.43% −0.05
EFX Equifax Inc. Add +1.2% 0.56% −0.05
GEN Gen Digital Inc. Add +1.3% 0.79% −0.06
SMG Scotts Miracle-Gro Co. Add +2.6% 0.25% −0.06
ADBE Adobe Inc. Add +2.4% 0.34% −0.06
BWA Borgwarner Inc. Add +2.2% 0.52% −0.07
TMO Thermo Fisher Scientific Inc. Add +4.1% 1.47% −0.08
BOOT Boot Barn Holdings Inc. Add +4.8% 0.27% −0.11
AMG Affiliated Managers Group Add +3.7% 0.98% −0.11
OMC Omnicom Group Add +1.1% 1.63% −0.13
DORM Dorman Products Inc. Add +2.5% 1.32% −0.13
PYPL PayPal Holdings Inc. Add +2.0% 0.39% −0.13

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 80$271.3MORLY, GOOG, GOOGL, SYK, ADP
Q1 2026 78$255.0MORLY, SYK, GOOG, GOOGL, FAST
Q4 2025 79$264.0MORLY, SYK, GOOG, GOOGL, ADP
Q3 2025 80$282.5MORLY, ORCL, SYK, ADP, FAST
Q2 2025 80$267.8MORLY, SYK, ADP, ORCL, FAST
Q1 2025 80$257.7MORLY, ADP, SYK, ORCL, FAST
Q4 2024 71$245.1MORLY, ADP, SYK, ORCL, ITW
Q3 2024 71$251.2MORLY, SYK, ADP, ORCL, ITW
Q2 2024 71$229.7MORLY, SYK, ADP, ORCL, ITW
Q1 2024 70$238.4MORLY, SYK, ADP, ITW, ORCL