Long Road Investment Counsel, LLC

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 14, 2025), Long Road Investment Counsel, LLC reported 80 stock positions worth $282.5 million. Its top holding was O'reilly Automotive (ORLY) at 12.2% of the portfolio, followed by Oracle (ORCL, 7.0%) and Stryker (SYK, 5.6%). Compared with Q2 2025, it opened 2 new positions, sold out of 2, added to 1 and reduced 5. The biggest buy was a new position in BP PLC-Spons ADR (BP) and the biggest sale Carmax (KMX, shares −66%).

Most Recent 13F
Q2 2026
Location
Kalamazoo, MI
CIK
0001620081
Portfolio Value
$282.5M (Q3 2025)
SEC Filing
0000905729-25-000185 ↗ filed Nov 14, 2025

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $238.4M Q1 2024 Q2 2024: $229.7M Q2 2024 Q3 2024: $251.2M Q3 2024 Q4 2024: $245.1M Q4 2024 Q1 2025: $257.7M Q1 2025 Q2 2025: $267.8M Q2 2025 Q3 2025: $282.5M $282.5M Q3 2025 Q4 2025: $264.0M Q4 2025 Q1 2026: $255.0M Q1 2026 Q2 2026: $271.3M Q2 2026

Holdings 80 stocks · $282.5M

ORLY O'reilly Automotive Inc. 12.19% 319,520 $34.4M Reduce -3.5%
ORCL Oracle Corp. 7.05% 70,803 $19.9M Reduce -0.6%
SYK Stryker Corp. 5.55% 42,456 $15.7M No change
ADP Automatic Data Processing 5.50% 52,929 $15.5M No change
FAST Fastenal Co. 4.27% 245,990 $12.1M No change
GOOG Alphabet Inc. Class C 4.21% 48,859 $11.9M No change
GOOGL Alphabet Inc. Class A 4.17% 48,505 $11.8M No change
ITW Illinois Tool Works 3.60% 39,033 $10.2M No change
ICE Intercontinental Exchange Inc. 2.98% 49,985 $8.4M Reduce -1.0%
AAPL Apple Inc. 2.83% 31,351 $8.0M No change
IDXX Idexx Laboratories Inc. 2.51% 11,082 $7.1M No change
RBA RB Global Inc. 2.17% 56,515 $6.1M No change
SBUX Starbucks Corp. 2.02% 67,570 $5.7M No change
AFL Aflac Inc. 1.75% 44,200 $4.9M No change
EXPD Expeditors Intl Wash Inc. 1.65% 38,070 $4.7M No change
WEX Wex Inc. 1.54% 27,674 $4.4M No change
DORM Dorman Products Inc. 1.54% 27,900 $4.3M No change
GE General Electric filed as GE AEROSPACE 1.53% 14,336 $4.3M No change
OMC Omnicom Group 1.47% 50,835 $4.1M No change
BR Broadridge Financial Solutio 1.45% 17,225 $4.1M No change
APD Air Products & Chemicals Inc. 1.41% 14,615 $4.0M No change
PEP Pepsico Inc. 1.41% 28,370 $4.0M No change
TMO Thermo Fisher Scientific Inc. 1.29% 7,526 $3.7M No change
AMG Affiliated Managers Group 1.27% 15,096 $3.6M No change
INTU Intuit Inc. 1.25% 5,170 $3.5M No change
BDX Becton Dickinson and Co. 1.08% 16,232 $3.0M No change
EL Estee Lauder Companies Class A filed as LAUDER ESTEE COS INC 1.07% 34,184 $3.0M No change
CTAS Cintas Corp. 1.00% 13,800 $2.8M No change
GILD Gilead Sciences Inc. 0.96% 24,400 $2.7M No change
JNJ Johnson & Johnson 0.96% 14,585 $2.7M No change
STT State Street Corp. 0.90% 22,001 $2.6M No change
FIS Fidelity National Info Serv 0.86% 36,922 $2.4M No change
CAKE The Cheesecake Factory Inc. 0.84% 43,325 $2.4M No change
MSFT Microsoft Corp. 0.84% 4,567 $2.4M No change
WDAY Workday Inc. Class A 0.80% 9,391 $2.3M No change
GEV GE Vernova Inc. 0.78% 3,572 $2.2M Add +0.0%
GEN Gen Digital Inc. 0.76% 75,950 $2.2M No change
BWA Borgwarner Inc. 0.72% 46,530 $2.0M No change
ABT Abbott Laboratories 0.65% 13,805 $1.8M No change
SPY SS SPDR S&P 500 ETF Trust-US 0.63% 2,679 $1.8M No change
MCO Moody's Corp. 0.62% 3,679 $1.8M No change
ACN Accenture PLC Class A 0.62% 7,095 $1.7M Reduce -60.1%
EFX Equifax Inc. 0.53% 5,885 $1.5M No change
BRK.A Berkshire Hathaway Inc. Class A 0.53% 2 $1.5M No change
EFA iShares MSCI Eafe ETF 0.50% 15,065 $1.4M No change
ABBV Abbvie Inc. 0.49% 5,975 $1.4M No change
SYY Sysco Corp. 0.48% 16,360 $1.3M No change
KMX Carmax Inc. 0.42% 26,280 $1.2M Reduce -66.3%
JPM JPMorgan Chase & Co. 0.38% 3,432 $1.1M No change
BOOT Boot Barn Holdings Inc. 0.37% 6,321 $1.0M No change
MDY State Street SPDR S&P Midcap 0.37% 1,750 $1.0M No change
VWO Vanguard Ftse Emerging Marke 0.36% 18,980 $1.0M No change
PYPL PayPal Holdings Inc. 0.36% 15,150 $1.0M No change
PHIN Phinia Inc. 0.30% 14,726 $846K No change
ADBE Adobe Inc. 0.29% 2,332 $823K No change
PG The Procter & Gamble Co. 0.29% 5,351 $822K No change
TSCO Tractor Supply Company 0.27% 13,250 $754K No change
GNTX Gentex Corp. 0.26% 26,300 $744K No change
MDT Medtronic PLC 0.25% 7,300 $695K No change
J Jacobs Solutions Inc. 0.24% 4,575 $686K No change
SMG Scotts Miracle-Gro Co. 0.23% 11,525 $656K No change
AMGN Amgen Inc. 0.22% 2,200 $621K No change
GEHC GE Healthcare Technology 0.22% 8,188 $615K No change
XOM Exxon Mobil Corp. 0.21% 5,175 $583K No change
ECL Ecolab Inc. 0.16% 1,680 $460K No change
V Visa Inc. Class A 0.15% 1,247 $426K No change
MA Mastercard Inc. Class A 0.13% 665 $378K No change
COST Costco Wholesale Corp. 0.13% 408 $378K No change
IRM Iron Mountain Inc. filed as IRON MTN INC DEL 0.13% 3,500 $357K No change
BRK.B Berkshire Hathaway Inc. Class B 0.12% 700 $352K No change
PFE Pfizer Inc. 0.11% 12,043 $307K No change
KNX Knight-Swift Transportation 0.11% 7,705 $304K No change
NTRS Northern Trust Corp. 0.10% 2,000 $269K No change
LOW Lowe's Cos Inc. 0.09% 1,060 $266K No change
META Meta Platforms Inc. Class A 0.09% 355 $261K No change
PAYX Paychex Inc. 0.09% 2,000 $254K No change
MS Morgan Stanley 0.08% 1,461 $232K No change
FISV Fiserv Inc. 0.07% 1,604 $207K No change
BP BP PLC-Spons ADR 0.07% 5,900 $203K New
TSLA Tesla Inc. 0.07% 450 $200K New

Portfolio Sells Q2 2025 → Q3 2025

KMX Carmax Inc. Reduce -66.3% 0.42% −1.54
ACN Accenture PLC Class A Reduce -60.1% 0.62% −1.36
ICE Intercontinental Exchange Inc. Reduce -1.0% 2.98% −0.48
WBA Walgreens Boots Alliance Inc. Sold out 0.00% −0.20
WU Western Union Co. Sold out 0.00% −0.10
ORLY O'reilly Automotive Inc. Reduce -3.5% 12.19% +1.04
ORCL Oracle Corp. Reduce -0.6% 7.05% +1.24

Portfolio Buys Q2 2025 → Q3 2025

BP BP PLC-Spons ADR New 0.07% +0.07
GEV GE Vernova Inc. Add +0.0% 0.78% +0.07
TSLA Tesla Inc. New 0.07% +0.07

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 80$271.3MORLY, GOOG, GOOGL, SYK, ADP
Q1 2026 78$255.0MORLY, SYK, GOOG, GOOGL, FAST
Q4 2025 79$264.0MORLY, SYK, GOOG, GOOGL, ADP
Q3 2025 80$282.5MORLY, ORCL, SYK, ADP, FAST
Q2 2025 80$267.8MORLY, SYK, ADP, ORCL, FAST
Q1 2025 80$257.7MORLY, ADP, SYK, ORCL, FAST
Q4 2024 71$245.1MORLY, ADP, SYK, ORCL, ITW
Q3 2024 71$251.2MORLY, SYK, ADP, ORCL, ITW
Q2 2024 71$229.7MORLY, SYK, ADP, ORCL, ITW
Q1 2024 70$238.4MORLY, SYK, ADP, ITW, ORCL