Long Road Investment Counsel, LLC

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed February 4, 2026), Long Road Investment Counsel, LLC reported 79 stock positions worth $264.0 million. Its top holding was O'reilly Automotive (ORLY) at 10.2% of the portfolio, followed by Stryker (SYK, 5.7%) and Alphabet Class C (GOOG, 5.7%). Compared with Q3 2025, it opened 1 new position, sold out of 2, added to 22 and reduced 37. The biggest buy was Affiliated Managers (AMG, shares +3%) and the biggest sale Oracle (ORCL, shares −9%).

Most Recent 13F
Q2 2026
Location
Kalamazoo, MI
CIK
0001620081
Portfolio Value
$264.0M (Q4 2025)
SEC Filing
0000905729-26-000033 ↗ filed Feb 4, 2026

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $238.4M Q1 2024 Q2 2024: $229.7M Q2 2024 Q3 2024: $251.2M Q3 2024 Q4 2024: $245.1M Q4 2024 Q1 2025: $257.7M Q1 2025 Q2 2025: $267.8M Q2 2025 Q3 2025: $282.5M Q3 2025 Q4 2025: $264.0M $264.0M Q4 2025 Q1 2026: $255.0M Q1 2026 Q2 2026: $271.3M Q2 2026

Holdings 79 stocks · $264.0M
ORLY O'reilly Automotive Inc. 10.18% 294,765 $26.9M Reduce -7.8%
SYK Stryker Corp. 5.67% 42,556 $15.0M Add +0.2%
GOOG Alphabet Inc. Class C 5.66% 47,599 $14.9M Reduce -2.6%
GOOGL Alphabet Inc. Class A 5.36% 45,205 $14.1M Reduce -6.8%
ADP Automatic Data Processing 4.99% 51,195 $13.2M Reduce -3.3%
ORCL Oracle Corp. 4.76% 64,439 $12.6M Reduce -9.0%
FAST Fastenal Co. 3.67% 241,590 $9.7M Reduce -1.8%
ITW Illinois Tool Works 3.51% 37,606 $9.3M Reduce -3.7%
ICE Intercontinental Exchange Inc. 3.04% 49,585 $8.0M Reduce -0.8%
IDXX Idexx Laboratories Inc. 2.90% 11,307 $7.6M Add +2.0%
AAPL Apple Inc. 2.71% 26,300 $7.1M Reduce -16.1%
RBA RB Global Inc. 2.18% 55,840 $5.7M Reduce -1.2%
EXPD Expeditors Intl Wash Inc. 2.09% 36,955 $5.5M Reduce -2.9%
SBUX Starbucks Corp. 2.07% 64,970 $5.5M Reduce -3.9%
AFL Aflac Inc. 1.78% 42,650 $4.7M Reduce -3.5%
AMG Affiliated Managers Group 1.70% 15,581 $4.5M Add +3.2%
TMO Thermo Fisher Scientific Inc. 1.69% 7,711 $4.5M Add +2.5%
GE General Electric filed as GE AEROSPACE 1.67% 14,324 $4.4M Reduce -0.1%
WEX Wex Inc. 1.55% 27,434 $4.1M Reduce -0.9%
OMC Omnicom Group 1.54% 50,303 $4.1M Reduce -1.1%
PEP Pepsico Inc. 1.48% 27,184 $3.9M Reduce -4.2%
BR Broadridge Financial Solutio 1.43% 16,950 $3.8M Reduce -1.6%
APD Air Products & Chemicals Inc. 1.37% 14,660 $3.6M Add +0.3%
DORM Dorman Products Inc. 1.32% 28,250 $3.5M Add +1.3%
EL Estee Lauder Companies Class A filed as LAUDER ESTEE COS INC 1.29% 32,484 $3.4M Reduce -5.0%
BDX Becton Dickinson and Co. 1.18% 16,049 $3.1M Reduce -1.1%
JNJ Johnson & Johnson 1.13% 14,395 $3.0M Reduce -1.3%
GILD Gilead Sciences Inc. 1.11% 23,950 $2.9M Reduce -1.8%
STT State Street Corp. 1.08% 22,001 $2.8M No change
CTAS Cintas Corp. 0.98% 13,800 $2.6M No change
INTU Intuit Inc. 0.97% 3,870 $2.6M Reduce -25.1%
FIS Fidelity National Info Serv 0.94% 37,372 $2.5M Add +1.2%
GEV GE Vernova Inc. 0.88% 3,569 $2.3M Reduce -0.1%
MSFT Microsoft Corp. 0.84% 4,567 $2.2M No change
CAKE The Cheesecake Factory Inc. 0.82% 43,120 $2.2M Reduce -0.5%
BWA Borgwarner Inc. 0.80% 47,030 $2.1M Add +1.1%
WDAY Workday Inc. Class A 0.76% 9,391 $2.0M No change
GEN Gen Digital Inc. 0.76% 73,925 $2.0M Reduce -2.7%
ACN Accenture PLC Class A 0.75% 7,375 $2.0M Add +4.0%
MCO Moody's Corp. 0.71% 3,679 $1.9M No change
SPY SS SPDR S&P 500 ETF Trust-US 0.69% 2,679 $1.8M No change
BRK.A Berkshire Hathaway Inc. Class A 0.57% 2 $1.5M No change
ABT Abbott Laboratories 0.57% 12,024 $1.5M Reduce -12.9%
ABBV Abbvie Inc. 0.49% 5,639 $1.3M Reduce -5.6%
EFA iShares MSCI Eafe ETF 0.49% 13,340 $1.3M Reduce -11.4%
JPM JPMorgan Chase & Co. 0.48% 3,932 $1.3M Add +14.6%
BOOT Boot Barn Holdings Inc. 0.43% 6,471 $1.1M Add +2.4%
MDY State Street SPDR S&P Midcap 0.42% 1,850 $1.1M Add +5.7%
VWO Vanguard Ftse Emerging Marke 0.38% 18,680 $1.0M Reduce -1.6%
PHIN Phinia Inc. 0.35% 14,826 $929K Add +0.7%
KMX Carmax Inc. 0.35% 23,980 $927K Reduce -8.8%
SYY Sysco Corp. 0.35% 12,568 $926K Reduce -23.2%
EFX Equifax Inc. 0.34% 4,139 $898K Reduce -29.7%
PYPL PayPal Holdings Inc. 0.34% 15,300 $893K Add +1.0%
COST Costco Wholesale Corp. 0.31% 938 $809K Add +129.9%
AMGN Amgen Inc. 0.27% 2,200 $720K No change
MDT Medtronic PLC 0.27% 7,300 $701K No change
PG The Procter & Gamble Co. 0.26% 4,815 $690K Reduce -10.0%
SMG Scotts Miracle-Gro Co. 0.26% 11,675 $681K Add +1.3%
GEHC GE Healthcare Technology 0.26% 8,209 $673K Add +0.3%
TSCO Tractor Supply Company 0.25% 13,250 $663K No change
GNTX Gentex Corp. 0.23% 26,300 $612K No change
J Jacobs Solutions Inc. 0.23% 4,575 $606K No change
XOM Exxon Mobil Corp. 0.22% 4,849 $584K Reduce -6.3%
ADBE Adobe Inc. 0.22% 1,632 $571K Reduce -30.0%
V Visa Inc. Class A 0.20% 1,487 $522K Add +19.3%
KNX Knight-Swift Transportation 0.19% 9,555 $500K Add +24.0%
MA Mastercard Inc. Class A 0.14% 665 $380K No change
ECL Ecolab Inc. 0.13% 1,280 $336K Reduce -23.8%
NTRS Northern Trust Corp. 0.13% 2,450 $335K Add +22.5%
PFE Pfizer Inc. 0.12% 13,043 $325K Add +8.3%
LOW Lowe's Cos Inc. 0.12% 1,310 $316K Add +23.6%
IRM Iron Mountain Inc. filed as IRON MTN INC DEL 0.11% 3,500 $290K No change
MS Morgan Stanley 0.10% 1,461 $259K No change
META Meta Platforms Inc. Class A 0.09% 355 $234K No change
PAYX Paychex Inc. 0.09% 2,000 $224K No change
AXP American Express Co. 0.08% 573 $212K New
BP BP PLC-Spons ADR 0.08% 5,900 $205K No change
TSLA Tesla Inc. 0.08% 450 $202K No change

Portfolio Sells Q3 2025 → Q4 2025
ORCL Oracle Corp. Reduce -9.0% 4.76% −2.29
ORLY O'reilly Automotive Inc. Reduce -7.8% 10.18% −2.01
FAST Fastenal Co. Reduce -1.8% 3.67% −0.60
ADP Automatic Data Processing Reduce -3.3% 4.99% −0.51
INTU Intuit Inc. Reduce -25.1% 0.97% −0.28
EFX Equifax Inc. Reduce -29.7% 0.34% −0.19
SYY Sysco Corp. Reduce -23.2% 0.35% −0.13
BRK.B Berkshire Hathaway Inc. Class B Sold out 0.00% −0.12
AAPL Apple Inc. Reduce -16.1% 2.71% −0.12
ITW Illinois Tool Works Reduce -3.7% 3.51% −0.09
ABT Abbott Laboratories Reduce -12.9% 0.57% −0.08
ADBE Adobe Inc. Reduce -30.0% 0.22% −0.07
FISV Fiserv Inc. Sold out 0.00% −0.07
KMX Carmax Inc. Reduce -8.8% 0.35% −0.07
ECL Ecolab Inc. Reduce -23.8% 0.13% −0.04
PG The Procter & Gamble Co. Reduce -10.0% 0.26% −0.03
BR Broadridge Financial Solutio Reduce -1.6% 1.43% −0.02
CAKE The Cheesecake Factory Inc. Reduce -0.5% 0.82% −0.01
EFA iShares MSCI Eafe ETF Reduce -11.4% 0.49% −0.01
GEN Gen Digital Inc. Reduce -2.7% 0.76% −0.00
ABBV Abbvie Inc. Reduce -5.6% 0.49% −0.00
WEX Wex Inc. Reduce -0.9% 1.55% +0.01
RBA RB Global Inc. Reduce -1.2% 2.18% +0.01
XOM Exxon Mobil Corp. Reduce -6.3% 0.22% +0.01
VWO Vanguard Ftse Emerging Marke Reduce -1.6% 0.38% +0.02
AFL Aflac Inc. Reduce -3.5% 1.78% +0.03
SBUX Starbucks Corp. Reduce -3.9% 2.07% +0.05
ICE Intercontinental Exchange Inc. Reduce -0.8% 3.04% +0.06
PEP Pepsico Inc. Reduce -4.2% 1.48% +0.07
OMC Omnicom Group Reduce -1.1% 1.54% +0.07
BDX Becton Dickinson and Co. Reduce -1.1% 1.18% +0.10
GEV GE Vernova Inc. Reduce -0.1% 0.88% +0.11
GE General Electric Reduce -0.1% 1.67% +0.14
GILD Gilead Sciences Inc. Reduce -1.8% 1.11% +0.15
JNJ Johnson & Johnson Reduce -1.3% 1.13% +0.17
EL Estee Lauder Companies Class A Reduce -5.0% 1.29% +0.22
EXPD Expeditors Intl Wash Inc. Reduce -2.9% 2.09% +0.43
GOOGL Alphabet Inc. Class A Reduce -6.8% 5.36% +1.19
GOOG Alphabet Inc. Class C Reduce -2.6% 5.66% +1.45

Portfolio Buys Q3 2025 → Q4 2025
AMG Affiliated Managers Group Add +3.2% 1.70% +0.43
TMO Thermo Fisher Scientific Inc. Add +2.5% 1.69% +0.40
IDXX Idexx Laboratories Inc. Add +2.0% 2.90% +0.39
COST Costco Wholesale Corp. Add +129.9% 0.31% +0.17
ACN Accenture PLC Class A Add +4.0% 0.75% +0.13
SYK Stryker Corp. Add +0.2% 5.67% +0.11
JPM JPMorgan Chase & Co. Add +14.6% 0.48% +0.10
KNX Knight-Swift Transportation Add +24.0% 0.19% +0.08
AXP American Express Co. New 0.08% +0.08
FIS Fidelity National Info Serv Add +1.2% 0.94% +0.08
BWA Borgwarner Inc. Add +1.1% 0.80% +0.08
BOOT Boot Barn Holdings Inc. Add +2.4% 0.43% +0.06
MDY State Street SPDR S&P Midcap Add +5.7% 0.42% +0.05
PHIN Phinia Inc. Add +0.7% 0.35% +0.05
V Visa Inc. Class A Add +19.3% 0.20% +0.05
GEHC GE Healthcare Technology Add +0.3% 0.26% +0.04
NTRS Northern Trust Corp. Add +22.5% 0.13% +0.03
SMG Scotts Miracle-Gro Co. Add +1.3% 0.26% +0.03
LOW Lowe's Cos Inc. Add +23.6% 0.12% +0.03
PFE Pfizer Inc. Add +8.3% 0.12% +0.01
PYPL PayPal Holdings Inc. Add +1.0% 0.34% −0.02
APD Air Products & Chemicals Inc. Add +0.3% 1.37% −0.04
DORM Dorman Products Inc. Add +1.3% 1.32% −0.22

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 80$271.3MORLY, GOOG, GOOGL, SYK, ADP
Q1 2026 78$255.0MORLY, SYK, GOOG, GOOGL, FAST
Q4 2025 79$264.0MORLY, SYK, GOOG, GOOGL, ADP
Q3 2025 80$282.5MORLY, ORCL, SYK, ADP, FAST
Q2 2025 80$267.8MORLY, SYK, ADP, ORCL, FAST
Q1 2025 80$257.7MORLY, ADP, SYK, ORCL, FAST
Q4 2024 71$245.1MORLY, ADP, SYK, ORCL, ITW
Q3 2024 71$251.2MORLY, SYK, ADP, ORCL, ITW
Q2 2024 71$229.7MORLY, SYK, ADP, ORCL, ITW
Q1 2024 70$238.4MORLY, SYK, ADP, ITW, ORCL