Long Road Investment Counsel, LLC

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 11, 2025), Long Road Investment Counsel, LLC reported 80 stock positions worth $267.8 million. Its top holding was O'reilly Automotive (ORLY) at 11.1% of the portfolio, followed by Stryker (SYK, 6.3%) and Automatic Data Processing (ADP, 6.1%). Compared with Q1 2025, it opened 2 new positions, sold out of 2, added to 13 and reduced 37. The biggest buy was SS SPDR S&P 500 ETF Trust-US (SPY, shares +113%) and the biggest sale O'reilly Automotive (ORLY, shares −0%).

Most Recent 13F
Q2 2026
Location
Kalamazoo, MI
CIK
0001620081
Portfolio Value
$267.8M (Q2 2025)
SEC Filing
0000905729-25-000135 ↗ filed Aug 11, 2025

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $238.4M Q1 2024 Q2 2024: $229.7M Q2 2024 Q3 2024: $251.2M Q3 2024 Q4 2024: $245.1M Q4 2024 Q1 2025: $257.7M Q1 2025 Q2 2025: $267.8M $267.8M Q2 2025 Q3 2025: $282.5M Q3 2025 Q4 2025: $264.0M Q4 2025 Q1 2026: $255.0M Q1 2026 Q2 2026: $271.3M Q2 2026

Holdings 80 stocks · $267.8M

ORLY O'reilly Automotive Inc. 11.15% 331,295 $29.9M Reduce -0.5%
SYK Stryker Corp. 6.27% 42,456 $16.8M Reduce -0.2%
ADP Automatic Data Processing 6.10% 52,929 $16.3M Reduce -0.6%
ORCL Oracle Corp. 5.81% 71,203 $15.6M Reduce -1.1%
FAST Fastenal Co. 3.86% 245,990 $10.3M Reduce -1.6%
ITW Illinois Tool Works 3.60% 39,033 $9.7M Add +0.0%
ICE Intercontinental Exchange Inc. 3.46% 50,485 $9.3M Reduce -1.0%
GOOG Alphabet Inc. Class C 3.24% 48,859 $8.7M Reduce -0.9%
GOOGL Alphabet Inc. Class A 3.19% 48,505 $8.5M Reduce -2.0%
AAPL Apple Inc. 2.40% 31,351 $6.4M Reduce -6.3%
SBUX Starbucks Corp. 2.31% 67,570 $6.2M Reduce -1.5%
RBA RB Global Inc. 2.24% 56,515 $6.0M Reduce -0.9%
IDXX Idexx Laboratories Inc. 2.22% 11,082 $5.9M Reduce -2.0%
ACN Accenture PLC Class A 1.98% 17,770 $5.3M Add +0.8%
KMX Carmax Inc. 1.96% 78,080 $5.2M Reduce -0.3%
AFL Aflac Inc. 1.74% 44,200 $4.7M Reduce -1.8%
EXPD Expeditors Intl Wash Inc. 1.62% 38,070 $4.3M Add +0.2%
BR Broadridge Financial Solutio 1.56% 17,225 $4.2M Reduce -0.7%
APD Air Products & Chemicals Inc. 1.54% 14,615 $4.1M Reduce -0.3%
INTU Intuit Inc. 1.52% 5,170 $4.1M No change
WEX Wex Inc. 1.52% 27,674 $4.1M Reduce -0.4%
PEP Pepsico Inc. 1.40% 28,370 $3.7M Add +0.3%
GE General Electric filed as GE AEROSPACE 1.38% 14,336 $3.7M Reduce -0.5%
OMC Omnicom Group 1.37% 50,835 $3.7M Add +0.1%
DORM Dorman Products Inc. 1.28% 27,900 $3.4M Reduce -1.2%
CTAS Cintas Corp. 1.15% 13,800 $3.1M No change
TMO Thermo Fisher Scientific Inc. 1.14% 7,526 $3.1M Reduce -1.3%
FIS Fidelity National Info Serv 1.12% 36,922 $3.0M Reduce -0.7%
AMG Affiliated Managers Group 1.11% 15,096 $3.0M Add +0.5%
BDX Becton Dickinson and Co. 1.04% 16,232 $2.8M Reduce -0.6%
EL Estee Lauder Companies Class A filed as LAUDER ESTEE COS INC 1.03% 34,184 $2.8M Reduce -0.9%
CAKE The Cheesecake Factory Inc. 1.01% 43,325 $2.7M Reduce -0.5%
GILD Gilead Sciences Inc. 1.01% 24,400 $2.7M Reduce -0.6%
STT State Street Corp. 0.87% 22,001 $2.3M No change
MSFT Microsoft Corp. 0.85% 4,567 $2.3M Reduce -1.1%
WDAY Workday Inc. Class A 0.84% 9,391 $2.3M No change
GEN Gen Digital Inc. 0.83% 75,950 $2.2M Reduce -0.6%
JNJ Johnson & Johnson 0.83% 14,585 $2.2M No change
GEV GE Vernova Inc. 0.71% 3,571 $1.9M Reduce -0.5%
ABT Abbott Laboratories 0.70% 13,805 $1.9M Reduce -1.9%
MCO Moody's Corp. 0.69% 3,679 $1.8M No change
SPY SS SPDR S&P 500 ETF Trust-US 0.62% 2,679 $1.7M Add +112.8%
BWA Borgwarner Inc. 0.58% 46,530 $1.6M Reduce -1.1%
EFX Equifax Inc. 0.57% 5,885 $1.5M No change
BRK.A Berkshire Hathaway Inc. Class A 0.54% 2 $1.5M No change
EFA iShares MSCI Eafe ETF 0.50% 15,065 $1.3M Add +1.5%
SYY Sysco Corp. 0.46% 16,360 $1.2M No change
PYPL PayPal Holdings Inc. 0.42% 15,150 $1.1M Reduce -1.0%
ABBV Abbvie Inc. 0.41% 5,975 $1.1M No change
JPM JPMorgan Chase & Co. 0.37% 3,432 $995K No change
MDY State Street SPDR S&P Midcap 0.37% 1,750 $991K Add +32.6%
BOOT Boot Barn Holdings Inc. 0.36% 6,321 $961K Reduce -2.3%
VWO Vanguard Ftse Emerging Marke 0.35% 18,980 $939K Reduce -0.5%
ADBE Adobe Inc. 0.34% 2,332 $902K Add +3.5%
PG The Procter & Gamble Co. 0.32% 5,351 $853K No change
SMG Scotts Miracle-Gro Co. 0.28% 11,525 $760K Reduce -1.3%
TSCO Tractor Supply Company 0.26% 13,250 $699K No change
PHIN Phinia Inc. 0.24% 14,726 $655K Reduce -0.7%
MDT Medtronic PLC 0.24% 7,300 $636K No change
AMGN Amgen Inc. 0.23% 2,200 $614K No change
GEHC GE Healthcare Technology 0.23% 8,188 $607K Add +0.7%
J Jacobs Solutions Inc. 0.22% 4,575 $601K No change
GNTX Gentex Corp. 0.22% 26,300 $578K No change
XOM Exxon Mobil Corp. 0.21% 5,175 $558K No change
WBA Walgreens Boots Alliance Inc. 0.20% 45,550 $523K Reduce -0.7%
ECL Ecolab Inc. 0.17% 1,680 $453K No change
V Visa Inc. Class A 0.17% 1,247 $443K No change
COST Costco Wholesale Corp. 0.15% 408 $404K No change
MA Mastercard Inc. Class A 0.14% 665 $374K No change
IRM Iron Mountain Inc. filed as IRON MTN INC DEL 0.13% 3,500 $359K No change
KNX Knight-Swift Transportation 0.13% 7,705 $341K Add +2.7%
BRK.B Berkshire Hathaway Inc. Class B 0.13% 700 $340K No change
PFE Pfizer Inc. 0.11% 12,043 $292K No change
PAYX Paychex Inc. 0.11% 2,000 $291K No change
FISV Fiserv Inc. 0.10% 1,604 $277K No change
WU Western Union Co. 0.10% 31,533 $266K Reduce -2.4%
META Meta Platforms Inc. Class A 0.10% 355 $262K No change
NTRS Northern Trust Corp. 0.09% 2,000 $254K New
LOW Lowe's Cos Inc. 0.09% 1,060 $235K Add +11.6%
MS Morgan Stanley 0.08% 1,461 $206K New

Portfolio Sells Q1 2025 → Q2 2025

ORLY O'reilly Automotive Inc. Reduce -0.5% 11.15% −1.19
AAPL Apple Inc. Reduce -6.3% 2.40% −0.48
KMX Carmax Inc. Reduce -0.3% 1.96% −0.41
BDX Becton Dickinson and Co. Reduce -0.6% 1.04% −0.41
TMO Thermo Fisher Scientific Inc. Reduce -1.3% 1.14% −0.33
SBUX Starbucks Corp. Reduce -1.5% 2.31% −0.30
ADP Automatic Data Processing Reduce -0.6% 6.10% −0.22
AFL Aflac Inc. Reduce -1.8% 1.74% −0.20
WEX Wex Inc. Reduce -0.4% 1.52% −0.18
APD Air Products & Chemicals Inc. Reduce -0.3% 1.54% −0.14
MRK Merck & Co. Inc. Sold out 0.00% −0.09
DLB Dolby Laboratories Inc. Class A Sold out 0.00% −0.08
BR Broadridge Financial Solutio Reduce -0.7% 1.56% −0.07
GILD Gilead Sciences Inc. Reduce -0.6% 1.01% −0.06
DORM Dorman Products Inc. Reduce -1.2% 1.28% −0.04
WU Western Union Co. Reduce -2.4% 0.10% −0.03
ABT Abbott Laboratories Reduce -1.9% 0.70% −0.02
WBA Walgreens Boots Alliance Inc. Reduce -0.7% 0.20% −0.00
PHIN Phinia Inc. Reduce -0.7% 0.24% +0.00
VWO Vanguard Ftse Emerging Marke Reduce -0.5% 0.35% +0.02
RBA RB Global Inc. Reduce -0.9% 2.24% +0.02
PYPL PayPal Holdings Inc. Reduce -1.0% 0.42% +0.03
SMG Scotts Miracle-Gro Co. Reduce -1.3% 0.28% +0.04
ICE Intercontinental Exchange Inc. Reduce -1.0% 3.46% +0.05
FIS Fidelity National Info Serv Reduce -0.7% 1.12% +0.05
GEN Gen Digital Inc. Reduce -0.6% 0.83% +0.05
BWA Borgwarner Inc. Reduce -1.1% 0.58% +0.06
BOOT Boot Barn Holdings Inc. Reduce -2.3% 0.36% +0.09
FAST Fastenal Co. Reduce -1.6% 3.86% +0.10
SYK Stryker Corp. Reduce -0.2% 6.27% +0.12
EL Estee Lauder Companies Class A Reduce -0.9% 1.03% +0.15
MSFT Microsoft Corp. Reduce -1.1% 0.85% +0.18
CAKE The Cheesecake Factory Inc. Reduce -0.5% 1.01% +0.19
GOOGL Alphabet Inc. Class A Reduce -2.0% 3.19% +0.22
GOOG Alphabet Inc. Class C Reduce -0.9% 3.24% +0.25
GE General Electric Reduce -0.5% 1.38% +0.26
GEV GE Vernova Inc. Reduce -0.5% 0.71% +0.28
IDXX Idexx Laboratories Inc. Reduce -2.0% 2.22% +0.38
ORCL Oracle Corp. Reduce -1.1% 5.81% +1.90

Portfolio Buys Q1 2025 → Q2 2025

SPY SS SPDR S&P 500 ETF Trust-US Add +112.8% 0.62% +0.34
AMG Affiliated Managers Group Add +0.5% 1.11% +0.13
MDY State Street SPDR S&P Midcap Add +32.6% 0.37% +0.10
NTRS Northern Trust Corp. New 0.09% +0.09
MS Morgan Stanley New 0.08% +0.08
EFA iShares MSCI Eafe ETF Add +1.5% 0.50% +0.03
LOW Lowe's Cos Inc. Add +11.6% 0.09% +0.00
ADBE Adobe Inc. Add +3.5% 0.34% +0.00
KNX Knight-Swift Transportation Add +2.7% 0.13% +0.00
GEHC GE Healthcare Technology Add +0.7% 0.23% −0.03
EXPD Expeditors Intl Wash Inc. Add +0.2% 1.62% −0.15
ACN Accenture PLC Class A Add +0.8% 1.98% −0.15
ITW Illinois Tool Works Add +0.0% 3.60% −0.15
PEP Pepsico Inc. Add +0.3% 1.40% −0.25
OMC Omnicom Group Add +0.1% 1.37% −0.27

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 80$271.3MORLY, GOOG, GOOGL, SYK, ADP
Q1 2026 78$255.0MORLY, SYK, GOOG, GOOGL, FAST
Q4 2025 79$264.0MORLY, SYK, GOOG, GOOGL, ADP
Q3 2025 80$282.5MORLY, ORCL, SYK, ADP, FAST
Q2 2025 80$267.8MORLY, SYK, ADP, ORCL, FAST
Q1 2025 80$257.7MORLY, ADP, SYK, ORCL, FAST
Q4 2024 71$245.1MORLY, ADP, SYK, ORCL, ITW
Q3 2024 71$251.2MORLY, SYK, ADP, ORCL, ITW
Q2 2024 71$229.7MORLY, SYK, ADP, ORCL, ITW
Q1 2024 70$238.4MORLY, SYK, ADP, ITW, ORCL