Long Road Investment Counsel, LLC

In its 13F for Q1 2026 (holdings as of March 31, 2026, filed May 8, 2026), Long Road Investment Counsel, LLC reported 78 stock positions worth $255.0 million. Its top holding was O'reilly Automotive (ORLY) at 11.0% of the portfolio, followed by Stryker (SYK, 5.5%) and Alphabet Class C (GOOG, 5.5%). Compared with Q4 2025, it opened 2 new positions, sold out of 3, added to 33 and reduced 1. The biggest buy was Fastenal (FAST, shares +3%) and the biggest sale Fidelity National Info Serv (FIS, shares −1%).

Most Recent 13F
Q2 2026
Location
Kalamazoo, MI
CIK
0001620081
Portfolio Value
$255.0M (Q1 2026)
SEC Filing
0000905729-26-000098 ↗ filed May 8, 2026

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $238.4M Q1 2024 Q2 2024: $229.7M Q2 2024 Q3 2024: $251.2M Q3 2024 Q4 2024: $245.1M Q4 2024 Q1 2025: $257.7M Q1 2025 Q2 2025: $267.8M Q2 2025 Q3 2025: $282.5M Q3 2025 Q4 2025: $264.0M Q4 2025 Q1 2026: $255.0M $255.0M Q1 2026 Q2 2026: $271.3M Q2 2026

Holdings 78 stocks · $255.0M
ORLY O'reilly Automotive Inc. 10.98% 303,265 $28.0M Add +2.9%
SYK Stryker Corp. 5.53% 42,957 $14.1M Add +0.9%
GOOG Alphabet Inc. Class C 5.49% 48,799 $14.0M Add +2.5%
GOOGL Alphabet Inc. Class A 5.23% 46,405 $13.3M Add +2.6%
FAST Fastenal Co. 4.51% 247,990 $11.5M Add +2.6%
ADP Automatic Data Processing 4.26% 53,429 $10.9M Add +4.4%
ITW Illinois Tool Works 3.94% 38,606 $10.0M Add +2.7%
ORCL Oracle Corp. 3.79% 65,639 $9.7M Add +1.9%
ICE Intercontinental Exchange Inc. 3.13% 50,735 $8.0M Add +2.3%
AAPL Apple Inc. 2.90% 29,100 $7.4M Add +10.7%
IDXX Idexx Laboratories Inc. 2.49% 11,307 $6.4M No change
SBUX Starbucks Corp. 2.41% 68,570 $6.1M Add +5.5%
RBA RB Global Inc. 2.19% 58,140 $5.6M Add +4.1%
EXPD Expeditors Intl Wash Inc. 2.08% 36,955 $5.3M No change
AFL Aflac Inc. 1.92% 44,650 $4.9M Add +4.7%
PEP Pepsico Inc. 1.74% 28,650 $4.4M Add +5.4%
APD Air Products & Chemicals Inc. 1.70% 14,960 $4.3M Add +2.0%
AMG Affiliated Managers Group 1.69% 15,581 $4.3M No change
WEX Wex Inc. 1.68% 28,034 $4.3M Add +2.2%
GE General Electric filed as GE AEROSPACE 1.59% 14,324 $4.1M No change
OMC Omnicom Group 1.52% 51,503 $3.9M Add +2.4%
TMO Thermo Fisher Scientific Inc. 1.49% 7,711 $3.8M No change
JNJ Johnson & Johnson 1.42% 14,795 $3.6M Add +2.8%
GILD Gilead Sciences Inc. 1.36% 24,950 $3.5M Add +4.2%
GEV GE Vernova Inc. 1.22% 3,569 $3.1M No change
DORM Dorman Products Inc. 1.16% 28,250 $2.9M No change
STT State Street Corp. 1.09% 22,001 $2.8M No change
BR Broadridge Financial Solutio 1.08% 16,950 $2.8M No change
BDX Becton Dickinson and Co. 1.01% 16,349 $2.6M Add +1.9%
BWA Borgwarner Inc. 1.00% 47,030 $2.6M No change
EL Estee Lauder Companies Class A filed as LAUDER ESTEE COS INC 0.97% 34,484 $2.5M Add +6.2%
CAKE The Cheesecake Factory Inc. 0.94% 43,920 $2.4M Add +1.9%
CTAS Cintas Corp. 0.92% 13,800 $2.3M No change
INTU Intuit Inc. 0.74% 4,370 $1.9M Add +12.9%
SPY SS SPDR S&P 500 ETF Trust-US 0.68% 2,679 $1.7M No change
FIS Fidelity National Info Serv 0.68% 36,972 $1.7M Reduce -1.1%
MSFT Microsoft Corp. 0.66% 4,567 $1.7M No change
MCO Moody's Corp. 0.63% 3,679 $1.6M No change
ACN Accenture PLC Class A 0.57% 7,375 $1.5M No change
GEN Gen Digital Inc. 0.56% 76,425 $1.4M Add +3.4%
BRK.A Berkshire Hathaway Inc. Class A 0.56% 2 $1.4M No change
ABT Abbott Laboratories 0.55% 13,545 $1.4M Add +12.7%
ABBV Abbvie Inc. 0.54% 6,335 $1.4M Add +12.3%
EFA iShares MSCI Eafe ETF 0.52% 13,640 $1.3M Add +2.3%
WDAY Workday Inc. Class A 0.48% 9,391 $1.2M No change
SYY Sysco Corp. 0.46% 16,360 $1.2M Add +30.2%
JPM JPMorgan Chase & Co. 0.45% 3,932 $1.2M No change
MDY State Street SPDR S&P Midcap 0.45% 1,850 $1.1M No change
EFX Equifax Inc. 0.42% 5,885 $1.1M Add +42.2%
VWO Vanguard Ftse Emerging Marke 0.41% 19,500 $1.1M Add +4.4%
KMX Carmax Inc. 0.41% 25,080 $1.0M Add +4.6%
PHIN Phinia Inc. 0.40% 14,826 $1.0M No change
BOOT Boot Barn Holdings Inc. 0.37% 6,471 $947K No change
COST Costco Wholesale Corp. 0.37% 938 $935K No change
PG The Procter & Gamble Co. 0.33% 5,851 $845K Add +21.5%
XOM Exxon Mobil Corp. 0.32% 4,849 $823K No change
AMGN Amgen Inc. 0.30% 2,200 $774K No change
SMG Scotts Miracle-Gro Co. 0.28% 11,675 $710K No change
PYPL PayPal Holdings Inc. 0.27% 15,300 $692K No change
WAT Waters Corp. 0.26% 2,219 $661K New
MDT Medtronic PLC 0.25% 7,300 $633K No change
J Jacobs Solutions Inc. 0.24% 4,775 $608K Add +4.4%
TSCO Tractor Supply Company 0.24% 13,250 $600K No change
GEHC GE Healthcare Technology 0.23% 8,209 $584K No change
GNTX Gentex Corp. 0.23% 26,300 $575K No change
KNX Knight-Swift Transportation 0.22% 9,555 $550K No change
V Visa Inc. Class A 0.18% 1,487 $449K No change
ADBE Adobe Inc. 0.16% 1,632 $397K No change
PFE Pfizer Inc. 0.14% 13,043 $366K No change
IRM Iron Mountain Inc. filed as IRON MTN INC DEL 0.14% 3,500 $357K No change
NTRS Northern Trust Corp. 0.13% 2,450 $342K No change
ECL Ecolab Inc. 0.13% 1,280 $341K No change
MA Mastercard Inc. Class A 0.13% 665 $332K No change
LOW Lowe's Cos Inc. 0.12% 1,310 $310K No change
BP BP PLC-Spons ADR 0.11% 5,900 $277K No change
MS Morgan Stanley 0.09% 1,461 $240K No change
INTC Intel Corp. 0.09% 5,015 $221K New
META Meta Platforms Inc. Class A 0.08% 355 $203K No change

Portfolio Sells Q4 2025 → Q1 2026
FIS Fidelity National Info Serv Reduce -1.1% 0.68% −0.26
PAYX Paychex Inc. Sold out 0.00% −0.09
AXP American Express Co. Sold out 0.00% −0.08
TSLA Tesla Inc. Sold out 0.00% −0.08

Portfolio Buys Q4 2025 → Q1 2026
FAST Fastenal Co. Add +2.6% 4.51% +0.84
ORLY O'reilly Automotive Inc. Add +2.9% 10.98% +0.79
ITW Illinois Tool Works Add +2.7% 3.94% +0.43
SBUX Starbucks Corp. Add +5.5% 2.41% +0.34
APD Air Products & Chemicals Inc. Add +2.0% 1.70% +0.33
JNJ Johnson & Johnson Add +2.8% 1.42% +0.29
PEP Pepsico Inc. Add +5.4% 1.74% +0.27
WAT Waters Corp. New 0.26% +0.26
GILD Gilead Sciences Inc. Add +4.2% 1.36% +0.25
AAPL Apple Inc. Add +10.7% 2.90% +0.19
AFL Aflac Inc. Add +4.7% 1.92% +0.14
WEX Wex Inc. Add +2.2% 1.68% +0.13
CAKE The Cheesecake Factory Inc. Add +1.9% 0.94% +0.12
SYY Sysco Corp. Add +30.2% 0.46% +0.11
INTC Intel Corp. New 0.09% +0.09
ICE Intercontinental Exchange Inc. Add +2.3% 3.13% +0.09
EFX Equifax Inc. Add +42.2% 0.42% +0.08
PG The Procter & Gamble Co. Add +21.5% 0.33% +0.07
KMX Carmax Inc. Add +4.6% 0.41% +0.06
ABBV Abbvie Inc. Add +12.3% 0.54% +0.05
EFA iShares MSCI Eafe ETF Add +2.3% 0.52% +0.03
VWO Vanguard Ftse Emerging Marke Add +4.4% 0.41% +0.03
RBA RB Global Inc. Add +4.1% 2.19% +0.01
J Jacobs Solutions Inc. Add +4.4% 0.24% +0.01
OMC Omnicom Group Add +2.4% 1.52% −0.02
ABT Abbott Laboratories Add +12.7% 0.55% −0.03
GOOGL Alphabet Inc. Class A Add +2.6% 5.23% −0.13
SYK Stryker Corp. Add +0.9% 5.53% −0.13
GOOG Alphabet Inc. Class C Add +2.5% 5.49% −0.17
BDX Becton Dickinson and Co. Add +1.9% 1.01% −0.17
GEN Gen Digital Inc. Add +3.4% 0.56% −0.20
INTU Intuit Inc. Add +12.9% 0.74% −0.23
EL Estee Lauder Companies Class A Add +6.2% 0.97% −0.32
ADP Automatic Data Processing Add +4.4% 4.26% −0.73
ORCL Oracle Corp. Add +1.9% 3.79% −0.97

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 80$271.3MORLY, GOOG, GOOGL, SYK, ADP
Q1 2026 78$255.0MORLY, SYK, GOOG, GOOGL, FAST
Q4 2025 79$264.0MORLY, SYK, GOOG, GOOGL, ADP
Q3 2025 80$282.5MORLY, ORCL, SYK, ADP, FAST
Q2 2025 80$267.8MORLY, SYK, ADP, ORCL, FAST
Q1 2025 80$257.7MORLY, ADP, SYK, ORCL, FAST
Q4 2024 71$245.1MORLY, ADP, SYK, ORCL, ITW
Q3 2024 71$251.2MORLY, SYK, ADP, ORCL, ITW
Q2 2024 71$229.7MORLY, SYK, ADP, ORCL, ITW
Q1 2024 70$238.4MORLY, SYK, ADP, ITW, ORCL