Mayfair Advisory Group, LLC
In its 13F for Q2 2026 (holdings as of June 30, 2026, filed August 11, 2026), Mayfair Advisory Group, LLC reported 185 stock positions worth $331.7 million. Its top holding was Vanguard Mrngstr Val ETF-Aui (VTV) at 7.7% of the portfolio, followed by Fidelity Enhanced Intl ETF (FENI, 6.8%) and Vanguard Mrngstar GR ETF-Sui (VUG, 6.3%). Compared with Q1 2026, it opened 18 new positions, sold out of 9, added to 87 and reduced 50. The biggest buy was Fidelity Enhanced Small Cap (FESM, shares +6%) and the biggest sale JPMorgan Equity Premium Inco (JEPI, shares −18%).
- Most Recent 13F
- Q2 2026
- Location
- BIRMINGHAM, AL
- CIK
- 0001801926
- Portfolio Value
- $331.7M (Q2 2026)
- SEC Filing
- 0001801926-26-000004 ↗ filed Aug 11, 2026
Holdings Value
Holdings 185 stocks · $331.7M
| VTV Vanguard Mrngstr Val ETF-Aui | 7.73% | 115,972 | $25.6M | Add +3.7% |
| FENI Fidelity Enhanced Intl ETF | 6.82% | 568,182 | $22.6M | Add +9.9% |
| VUG Vanguard Mrngstar GR ETF-Sui | 6.27% | 249,138 | $20.8M | Add +3.3% |
| FMDE Fidelity Enhanced Mid Cap Co. | 5.27% | 430,650 | $17.5M | Add +8.9% |
| FESM Fidelity Enhanced Small Cap | 4.19% | 297,644 | $13.9M | Add +5.9% |
| SCHD Schwab US DVD Equity ETF | 3.34% | 332,594 | $11.1M | Add +2.9% |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 3.23% | 65,270 | $10.7M | Add +8.1% |
| AAPL Apple Inc. | 2.93% | 29,187 | $9.7M | Add +1.4% |
| FBND Fidelity Total Bond ETF | 2.81% | 207,623 | $9.3M | Add +9.1% |
| SCHG Schwab US Large-Cap Growth | 2.53% | 251,126 | $8.4M | Add +1.5% |
| VYMI Vanguard Int High DVD YLD Inc. | 2.17% | 70,903 | $7.2M | Reduce -0.1% |
| JEPI JPMorgan Equity Premium Inco | 2.11% | 123,132 | $7.0M | Reduce -18.4% |
| FDEM Fidelity Emrg MRKT Multifact | 1.73% | 167,150 | $5.7M | Add +14.8% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 1.66% | 65,066 | $5.5M | Add +7.7% |
| AVUV Avantis US Small Cap Value | 1.60% | 42,274 | $5.3M | Add +1.7% |
| JCPB JPMorgan Core Plus Bond ETF | 1.40% | 100,156 | $4.6M | Add +23.4% |
| PYLD PIMCO Multisector Bond Actv | 1.39% | 177,129 | $4.6M | Add +10.6% |
| VTI VG Morningstar TS MKT ETF-US | 1.37% | 12,429 | $4.5M | Add +0.5% |
| NVDA Nvidia Corp. | 1.19% | 19,116 | $4.0M | Add +9.8% |
| QUAL iShares MSCI USA Quality Fac | 1.18% | 18,067 | $3.9M | Reduce -3.1% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 1.17% | 67,011 | $3.9M | Add +12.4% |
| IVV iShares Core S&P 500 ETF | 1.10% | 4,907 | $3.6M | Add +10.8% |
| XOM Exxon Mobil Corp. | 1.03% | 21,714 | $3.4M | Reduce -0.5% |
| SCHB Schwab US Broad Market ETF | 0.99% | 115,422 | $3.3M | Reduce -0.6% |
| JPST JPMorgan Ultra-Short Income | 0.98% | 64,105 | $3.2M | Reduce -7.6% |
| SCHX Schwab US Large-Cap ETF | 0.86% | 97,466 | $2.8M | Reduce -0.3% |
| DFAS Dimensional US Small Cap ETF | 0.77% | 31,747 | $2.6M | Add +7.4% |
| RY Royal Bank of Canada | 0.74% | 11,802 | $2.5M | No change |
| SPHQ Invesco S&P 500 Quality ETF | 0.73% | 28,378 | $2.4M | Reduce -0.5% |
| AME Ametek Inc. | 0.63% | 8,698 | $2.1M | No change |
| BUFZ FT Vest Laddered Moderate Bu | 0.62% | 73,642 | $2.1M | Reduce -3.5% |
| GPIQ GS Nasdaq-100 PR Inc. ETF-Usd | 0.62% | 37,120 | $2.0M | Add +85.4% |
| SO The Southern Co. | 0.61% | 20,703 | $2.0M | Add +4.6% |
| FDVV Fidelity High Dividend ETF | 0.56% | 29,849 | $1.9M | Reduce -3.7% |
| BINC iShares Flex I A ETF-Usd Inc. | 0.54% | 34,716 | $1.8M | Add +22.9% |
| NSC Norfolk Southern Corp. | 0.52% | 4,964 | $1.7M | Add +2.0% |
| PLTR Palantir Technologies Inc. Class A | 0.52% | 14,124 | $1.7M | Reduce -4.2% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.52% | 32,639 | $1.7M | Add +40.5% |
| SAMT Strategas Macro Them Opps | 0.52% | 39,475 | $1.7M | Add +54.9% |
| HELO JPMorgan Hedged Equity ETF | 0.50% | 24,347 | $1.6M | Reduce -5.9% |
| MSFT Microsoft Corp. | 0.49% | 4,287 | $1.6M | Add +13.7% |
| LLY Eli Lilly & Co. | 0.49% | 1,351 | $1.6M | Reduce -9.7% |
| VIG Vanguard Dividend Apprec ETF | 0.46% | 6,446 | $1.5M | Add +0.8% |
| MINO PIMCO Municipal Income Oppor | 0.44% | 32,911 | $1.5M | Add +38.8% |
| JPM JPMorgan Chase & Co. | 0.44% | 4,147 | $1.5M | Add +11.0% |
| CVX Chevron Corp. | 0.43% | 7,240 | $1.4M | Reduce -3.0% |
| AMZN Amazon.com Inc. | 0.42% | 6,068 | $1.4M | Add +15.7% |
| GPIX GLDM SA S&P 500 PR in ETF-US | 0.42% | 25,465 | $1.4M | Add +7.8% |
| KO The Coca-Cola Co. | 0.42% | 16,942 | $1.4M | Add +5.0% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.39% | 3,756 | $1.3M | Reduce -4.0% |
| WMT Walmart Inc. | 0.36% | 10,915 | $1.2M | Add +0.1% |
| UCB United Community Banks | 0.35% | 33,098 | $1.2M | No change |
| MINT PIMCO Enhanced Short Maturit | 0.34% | 11,348 | $1.1M | Reduce -2.7% |
| VEA Vanguard Ftse Developed ETF | 0.34% | 16,134 | $1.1M | Reduce -0.7% |
| AIQ Global X Art Intel & Tech | 0.33% | 18,999 | $1.1M | Add +82.1% |
| GOOG Alphabet Inc. Class C | 0.33% | 3,392 | $1.1M | Add +16.3% |
| COWZ Pacer US Cash Cows 100 ETF | 0.32% | 16,374 | $1.1M | Reduce -30.0% |
| FELC Fidelity Enh LRG Cap Cor ETF | 0.30% | 24,081 | $1.0M | Add +0.7% |
| CSX CSX Corp. | 0.30% | 18,905 | $1.0M | No change |
| DIVO Amplify CWP Enhan Divid ETF | 0.30% | 21,512 | $1.0M | Add +48.2% |
| GLD SPDR Gold Shares | 0.30% | 2,692 | $1.0M | No change |
| AVGO Broadcom Inc. | 0.30% | 2,601 | $993K | Add +22.6% |
| PVAL Putnam Focused LRG Cap Value | 0.30% | 18,702 | $980K | Add +16.3% |
| GOOGL Alphabet Inc. Class A | 0.29% | 2,964 | $948K | Add +13.3% |
| DGRW Wisdomtree U.S. Quality Divi | 0.27% | 9,491 | $906K | Reduce -5.2% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.26% | 3,506 | $856K | Reduce -4.4% |
| IEFA iShares Core MSCI Eafe ETF | 0.26% | 8,834 | $851K | No change |
| SCHV Schwab US Large-Cap Value | 0.25% | 24,507 | $839K | Add +0.5% |
| CAT Caterpillar Inc. | 0.25% | 938 | $833K | Reduce -13.6% |
| VYM Vanguard High DVD Yield ETF | 0.25% | 5,113 | $829K | Add +0.1% |
| MPC Marathon Petroleum Corp. | 0.24% | 2,599 | $804K | Add +0.1% |
| AMD Advanced Micro Devices | 0.24% | 1,510 | $788K | Add +11.4% |
| AVIV Avantis Intl LRG Cap Val ETF | 0.24% | 9,886 | $783K | Add +3.8% |
| PM Philip Morris International | 0.23% | 3,995 | $771K | Reduce -3.5% |
| GL Globe Life Inc. | 0.23% | 4,438 | $770K | No change |
| TFC Truist Financial Corp. | 0.23% | 14,566 | $754K | Reduce -6.0% |
| VT Vanguard Tot World STK ETF | 0.22% | 4,767 | $735K | Add +1.0% |
| JNJ Johnson & Johnson | 0.21% | 2,681 | $706K | Add +3.8% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.21% | 8,491 | $684K | Add +0.2% |
| SMMD iShares Russell 2500 ETF | 0.20% | 7,627 | $680K | Add +0.2% |
| MCD McDonald's Corp. | 0.20% | 2,528 | $669K | Add +6.0% |
| SCHF Schwab Intl Equity ETF | 0.19% | 23,272 | $629K | Add +7.4% |
| BX Blackstone Inc. | 0.19% | 4,738 | $616K | Add +7.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.18% | 1,223 | $605K | Reduce -10.7% |
| VXUS Vanguard Total Intl Stock | 0.18% | 7,240 | $604K | Add +0.4% |
| IMCG iShares Morningstar Mid-Cap | 0.18% | 6,165 | $586K | Add +0.0% |
| IWM iShares Russell 2000 ETF | 0.17% | 1,990 | $579K | No change |
| BUFD FT VST Lad Deep Buf ETF-Usdi | 0.17% | 19,370 | $575K | Reduce -4.9% |
| IWF iShares Russell 1000 Growth | 0.17% | 4,808 | $566K | No change |
| VOO Vanguard S&P 500 ETF | 0.17% | 828 | $562K | Add +0.1% |
| LDUR PIMCO Enhanced Low Duration | 0.17% | 5,862 | $558K | Reduce -0.4% |
| RTX RTX Corp. | 0.17% | 2,603 | $554K | Add +14.2% |
| MCO Moody's Corp. | 0.17% | 1,171 | $552K | Reduce -0.1% |
| XLE SS Energy Select Sector | 0.16% | 9,101 | $543K | Reduce -1.1% |
| FSMD Fidelity Small-Mid Multifact | 0.16% | 10,582 | $539K | Add +14.0% |
| DUK Duke Energy Corp. | 0.16% | 4,108 | $536K | Add +9.6% |
| GEV GE Vernova Inc. | 0.16% | 526 | $534K | Add +18.2% |
| JIRE JPMorgan Int Res Enh Eqty | 0.16% | 6,520 | $533K | Reduce -7.9% |
| VGT Vanguard Info Tech ETF | 0.16% | 4,619 | $523K | Reduce -32.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.15% | 687 | $508K | Reduce -1.3% |
Portfolio Sells Q1 2026 → Q2 2026
| JEPI JPMorgan Equity Premium Inco | Reduce -18.4% | 2.11% | −0.88 |
| XOM Exxon Mobil Corp. | Reduce -0.5% | 1.03% | −0.27 |
| JPST JPMorgan Ultra-Short Income | Reduce -7.6% | 0.98% | −0.25 |
| PLTR Palantir Technologies Inc. Class A | Reduce -4.2% | 0.52% | −0.23 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -30.0% | 0.32% | −0.19 |
| VYMI Vanguard Int High DVD YLD Inc. | Reduce -0.1% | 2.17% | −0.16 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Sold out | 0.00% | −0.13 |
| CVX Chevron Corp. | Reduce -3.0% | 0.43% | −0.11 |
| NFLX Netflix Inc. | Sold out | 0.00% | −0.08 |
| HELO JPMorgan Hedged Equity ETF | Reduce -5.9% | 0.50% | −0.08 |
| BUFZ FT Vest Laddered Moderate Bu | Reduce -3.5% | 0.62% | −0.08 |
| CRM Salesforce Inc. | Sold out | 0.00% | −0.08 |
| AIG American International Group | Sold out | 0.00% | −0.08 |
| T AT&T Inc. | Sold out | 0.00% | −0.08 |
| COF Capital One Financial Corp. | Sold out | 0.00% | −0.08 |
| CMPR Cimpress PLC | Sold out | 0.00% | −0.08 |
| TSLA Tesla Inc. | Reduce -9.1% | 0.14% | −0.07 |
| EME Emcor Group Inc. | Sold out | 0.00% | −0.07 |
| PSLV Sprott Physical Silver Trust | Sold out | 0.00% | −0.07 |
| COP Conocophillips | Reduce -13.5% | 0.15% | −0.07 |
| QUAL iShares MSCI USA Quality Fac | Reduce -3.1% | 1.18% | −0.07 |
| MINT PIMCO Enhanced Short Maturit | Reduce -2.7% | 0.34% | −0.07 |
| VGT Vanguard Info Tech ETF | Reduce -32.6% | 0.16% | −0.05 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -10.7% | 0.18% | −0.05 |
| LOW Lowe's Cos Inc. | Reduce -0.2% | 0.11% | −0.04 |
| FDVV Fidelity High Dividend ETF | Reduce -3.7% | 0.56% | −0.04 |
| BAC Bank of America Corp. | Reduce -28.5% | 0.13% | −0.03 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -5.2% | 0.27% | −0.03 |
| XLE SS Energy Select Sector | Reduce -1.1% | 0.16% | −0.03 |
| MRK Merck & Co. Inc. | Reduce -12.3% | 0.14% | −0.03 |
| LDUR PIMCO Enhanced Low Duration | Reduce -0.4% | 0.17% | −0.03 |
| BOND PIMCO Active Bond Exchange-T | Reduce -0.9% | 0.14% | −0.03 |
| FANG Diamondback Energy Inc. | Reduce -8.9% | 0.12% | −0.03 |
| JIRE JPMorgan Int Res Enh Eqty | Reduce -7.9% | 0.16% | −0.03 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -4.0% | 0.39% | −0.03 |
| BUFD FT VST Lad Deep Buf ETF-Usdi | Reduce -4.9% | 0.17% | −0.03 |
| VEA Vanguard Ftse Developed ETF | Reduce -0.7% | 0.34% | −0.02 |
| SCHB Schwab US Broad Market ETF | Reduce -0.6% | 0.99% | −0.02 |
| SPHQ Invesco S&P 500 Quality ETF | Reduce -0.5% | 0.73% | −0.02 |
| TFC Truist Financial Corp. | Reduce -6.0% | 0.23% | −0.02 |
| ITA iShares U.S. Aerospace & Def | Reduce -8.6% | 0.13% | −0.02 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -4.4% | 0.26% | −0.02 |
| SCHX Schwab US Large-Cap ETF | Reduce -0.3% | 0.86% | −0.02 |
| CAT Caterpillar Inc. | Reduce -13.6% | 0.25% | −0.02 |
| PG The Procter & Gamble Co. | Reduce -4.1% | 0.08% | −0.01 |
| BND Vanguard Total Bond Market | Reduce -1.2% | 0.07% | −0.01 |
| DE Deere & Co. | Reduce -9.8% | 0.09% | −0.01 |
| MCO Moody's Corp. | Reduce -0.1% | 0.17% | −0.01 |
| MO Altria Group Inc. | Reduce -2.9% | 0.14% | −0.01 |
| AXP American Express Co. | Reduce -0.3% | 0.14% | −0.01 |
Portfolio Buys Q1 2026 → Q2 2026
| FESM Fidelity Enhanced Small Cap | Add +5.9% | 4.19% | +0.46 |
| AAPL Apple Inc. | Add +1.4% | 2.93% | +0.38 |
| FMDE Fidelity Enhanced Mid Cap Co. | Add +8.9% | 5.27% | +0.30 |
| GPIQ GS Nasdaq-100 PR Inc. ETF-Usd | Add +85.4% | 0.62% | +0.27 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Add +8.1% | 3.23% | +0.18 |
| SAMT Strategas Macro Them Opps | Add +54.9% | 0.52% | +0.17 |
| AIQ Global X Art Intel & Tech | Add +82.1% | 0.33% | +0.16 |
| QMMY FT NDQ100 Mod Buff ETF - May | New | 0.15% | +0.15 |
| AMD Advanced Micro Devices | Add +11.4% | 0.24% | +0.14 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +3.3% | 6.27% | +0.14 |
| NVDA Nvidia Corp. | Add +9.8% | 1.19% | +0.13 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Add +40.5% | 0.52% | +0.12 |
| VGSH Vanguard Short-Term Treasury | New | 0.12% | +0.12 |
| FDEM Fidelity Emrg MRKT Multifact | Add +14.8% | 1.73% | +0.12 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +7.7% | 1.66% | +0.11 |
| FENI Fidelity Enhanced Intl ETF | Add +9.9% | 6.82% | +0.11 |
| PANW Palo Alto Networks Inc. | New | 0.09% | +0.09 |
| IVV iShares Core S&P 500 ETF | Add +10.8% | 1.10% | +0.09 |
| LRCX Lam Research Corp. | New | 0.08% | +0.08 |
| TT Trane Technologies PLC | New | 0.08% | +0.08 |
| DIVO Amplify CWP Enhan Divid ETF | Add +48.2% | 0.30% | +0.08 |
| CB Chubb Ltd. | New | 0.07% | +0.07 |
| PRI Primerica Inc. | New | 0.07% | +0.07 |
| MINO PIMCO Municipal Income Oppor | Add +38.8% | 0.44% | +0.07 |
| AVGO Broadcom Inc. | Add +22.6% | 0.30% | +0.07 |
| WTS Watts Water Technologies-A | New | 0.07% | +0.07 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +3.7% | 7.73% | +0.07 |
| UNP Union Pacific Corp. | New | 0.07% | +0.07 |
| IWR iShares Russell Mid-Cap ETF | New | 0.07% | +0.07 |
| CVS CVS Health Corp. | New | 0.07% | +0.07 |
| PRF Invesco Rafi US 1000 ETF | New | 0.06% | +0.06 |
| ANET Arista Networks Inc. | New | 0.06% | +0.06 |
| GOCT FT Vest US Equity Moderate B | New | 0.06% | +0.06 |
| RAAX Vaneck Real Assets ETF | New | 0.06% | +0.06 |
| JCPB JPMorgan Core Plus Bond ETF | Add +23.4% | 1.40% | +0.06 |
| SCHM Schwab US Mid Cap ETF | New | 0.06% | +0.06 |
| FBK FB Financial Corp. | New | 0.06% | +0.06 |
| C Citigroup Inc. | New | 0.06% | +0.06 |
| JPM JPMorgan Chase & Co. | Add +11.0% | 0.44% | +0.06 |
| AMZN Amazon.com Inc. | Add +15.7% | 0.42% | +0.04 |
| DFAS Dimensional US Small Cap ETF | Add +7.4% | 0.77% | +0.04 |
| NSC Norfolk Southern Corp. | Add +2.0% | 0.52% | +0.04 |
| PVAL Putnam Focused LRG Cap Value | Add +16.3% | 0.30% | +0.04 |
| GOOG Alphabet Inc. Class C | Add +16.3% | 0.33% | +0.03 |
| BINC iShares Flex I A ETF-Usd Inc. | Add +22.9% | 0.54% | +0.03 |
| TRV The Travelers Cos Inc. | Add +8.3% | 0.15% | +0.03 |
| GEV GE Vernova Inc. | Add +18.2% | 0.16% | +0.03 |
| GOOGL Alphabet Inc. Class A | Add +13.3% | 0.29% | +0.02 |
| MPC Marathon Petroleum Corp. | Add +0.1% | 0.24% | +0.02 |
| FSMD Fidelity Small-Mid Multifact | Add +14.0% | 0.16% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 185 | $331.7M | VTV, FENI, VUG, FMDE, FESM |
| Q1 2026 | 175 | $286.4M | VTV, FENI, VUG, FMDE, FESM |
| Q4 2025 | 177 | $257.5M | VTV, VUG, JEPI, SCHD, FBND |
| Q3 2025 | 190 | $233.1M | VUG, VTV, JEPI, SCHD, SCHG |
| Q2 2025 | 174 | $212.1M | VUG, VTV, SCHD, JEPI, FBND |
| Q1 2025 | 158 | $173.4M | SCHD, VTV, JEPI, VUG, AAPL |
| Q4 2024 | 158 | $169.8M | SCHD, VUG, VTV, JEPI, AAPL |
| Q3 2024 | 154 | $158.6M | SCHD, VUG, VTV, JEPI, FBND |
| Q2 2024 | 142 | $147.7M | SCHD, VUG, JEPI, VTV, FBND |
| Q1 2024 | 136 | $137.8M | SCHD, JEPI, VUG, VTV, FBND |