Mayfair Advisory Group, LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 13, 2025), Mayfair Advisory Group, LLC reported 174 stock positions worth $212.1 million. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 6.3% of the portfolio, followed by Vanguard Mrngstr Val ETF-Aui (VTV, 6.2%) and Schwab US DVD Equity ETF (SCHD, 5.3%). Compared with Q1 2025, it opened 22 new positions, sold out of 6, added to 72 and reduced 55. The biggest buy was a new position in Fidelity Enhanced Mid Cap (FMDE) and the biggest sale Schwab US DVD Equity ETF (SCHD, shares −12%).
- Most Recent 13F
- Q2 2026
- Location
- BIRMINGHAM, AL
- CIK
- 0001801926
- Portfolio Value
- $212.1M (Q2 2025)
- SEC Filing
- 0001221073-25-000076 ↗ filed Aug 13, 2025
Holdings Value
Holdings 174 stocks · $212.1M
| VUG Vanguard Mrngstar GR ETF-Sui | 6.27% | 28,985 | $13.3M | Add +9.7% |
| VTV Vanguard Mrngstr Val ETF-Aui | 6.18% | 73,667 | $13.1M | Add +13.1% |
| SCHD Schwab US DVD Equity ETF | 5.25% | 414,387 | $11.1M | Reduce -12.4% |
| JEPI JPMorgan Equity Premium Inco | 4.98% | 188,577 | $10.6M | Add +0.5% |
| FBND Fidelity Total Bond ETF | 3.79% | 175,781 | $8.0M | Add +27.1% |
| SCHG Schwab US Large-Cap Growth | 3.74% | 260,969 | $7.9M | Add +3.1% |
| AAPL Apple Inc. | 3.16% | 29,197 | $6.7M | Reduce -1.4% |
| VYMI Vanguard Int High DVD YLD Inc. | 2.57% | 65,890 | $5.4M | Add +31.8% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 1.95% | 74,948 | $4.1M | Reduce -4.2% |
| AVUV Avantis US Small Cap Value | 1.75% | 40,228 | $3.7M | Reduce -7.0% |
| VTI VG Morningstar TS MKT ETF-US | 1.69% | 11,448 | $3.6M | Add +2.9% |
| JPST JPMorgan Ultra-Short Income | 1.64% | 68,715 | $3.5M | Reduce -8.5% |
| QUAL iShares MSCI USA Quality Fac | 1.63% | 18,642 | $3.5M | Add +0.3% |
| NVDA Nvidia Corp. | 1.50% | 17,433 | $3.2M | Add +1.7% |
| FMDE Fidelity Enhanced Mid Cap Co. | 1.44% | 88,119 | $3.1M | New |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 1.38% | 22,301 | $2.9M | New |
| IVV iShares Core S&P 500 ETF | 1.33% | 4,405 | $2.8M | Add +10.3% |
| PLTR Palantir Technologies Inc. Class A | 1.31% | 14,880 | $2.8M | Reduce -0.9% |
| SCHB Schwab US Broad Market ETF | 1.31% | 113,354 | $2.8M | Add +5.8% |
| SCHX Schwab US Large-Cap ETF | 1.18% | 99,664 | $2.5M | Add +28.6% |
| PYLD PIMCO Multisector Bond Actv | 1.16% | 93,179 | $2.5M | Add +79.4% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 1.16% | 6,361 | $2.5M | Add +673.8% |
| SPHQ Invesco S&P 500 Quality ETF | 1.14% | 33,574 | $2.4M | Add +14.9% |
| XOM Exxon Mobil Corp. | 1.11% | 22,089 | $2.4M | Reduce -1.3% |
| BUFZ FT Vest Laddered Moderate Bu | 1.06% | 88,524 | $2.2M | Reduce -0.9% |
| MSFT Microsoft Corp. | 1.03% | 4,198 | $2.2M | Reduce -2.6% |
| FENI Fidelity Enhanced Intl ETF | 1.01% | 63,577 | $2.1M | New |
| COWZ Pacer US Cash Cows 100 ETF | 1.01% | 38,368 | $2.1M | Reduce -15.4% |
| DFAS Dimensional US Small Cap ETF | 0.97% | 31,784 | $2.0M | Add +64.8% |
| JCPB JPMorgan Core Plus Bond ETF | 0.93% | 41,859 | $2.0M | Add +161.3% |
| SO The Southern Co. | 0.87% | 19,438 | $1.8M | Reduce -3.0% |
| FESM Fidelity Enhanced Small Cap | 0.85% | 54,190 | $1.8M | New |
| HELO JPMorgan Hedged Equity ETF | 0.80% | 26,720 | $1.7M | Add +16.5% |
| FDVV Fidelity High Dividend ETF | 0.79% | 30,977 | $1.7M | Add +61.8% |
| AME Ametek Inc. | 0.75% | 8,698 | $1.6M | No change |
| RY Royal Bank of Canada | 0.74% | 11,802 | $1.6M | No change |
| NSC Norfolk Southern Corp. | 0.64% | 4,868 | $1.4M | Reduce -2.7% |
| VIG Vanguard Dividend Apprec ETF | 0.62% | 6,354 | $1.3M | Add +0.2% |
| KO The Coca-Cola Co. | 0.56% | 16,946 | $1.2M | Add +0.0% |
| CVX Chevron Corp. | 0.56% | 7,608 | $1.2M | Reduce -8.5% |
| AMZN Amazon.com Inc. | 0.53% | 5,089 | $1.1M | Add +0.0% |
| JPM JPMorgan Chase & Co. | 0.51% | 3,718 | $1.1M | Reduce -0.6% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.50% | 3,827 | $1.1M | Add +1.9% |
| WMT Walmart Inc. | 0.50% | 10,213 | $1.1M | Add +0.1% |
| MINT PIMCO Enhanced Short Maturit | 0.49% | 10,434 | $1.0M | Reduce -12.6% |
| UCB United Community Banks | 0.46% | 33,098 | $983K | No change |
| GLD SPDR Gold Shares | 0.46% | 3,128 | $979K | Add +10.0% |
| DGRW Wisdomtree U.S. Quality Divi | 0.43% | 10,604 | $914K | Add +11.2% |
| LLY Eli Lilly & Co. | 0.43% | 1,449 | $906K | Add +0.1% |
| VEA Vanguard Ftse Developed ETF | 0.40% | 14,523 | $843K | Add +4.8% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.39% | 19,815 | $821K | Add +0.9% |
| FELC Fidelity Enh LRG Cap Cor ETF | 0.38% | 22,636 | $803K | Add +2.1% |
| TSLA Tesla Inc. | 0.36% | 2,330 | $768K | Reduce -19.8% |
| IMCG iShares Morningstar Mid-Cap | 0.36% | 9,531 | $765K | Reduce -25.8% |
| IEFA iShares Core MSCI Eafe ETF | 0.35% | 8,834 | $747K | No change |
| MCD McDonald's Corp. | 0.34% | 2,367 | $723K | Reduce -8.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.34% | 1,532 | $713K | Add +40.8% |
| VT Vanguard Tot World STK ETF | 0.33% | 5,374 | $708K | Add +3.6% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.33% | 3,560 | $707K | Add +3.0% |
| BX Blackstone Inc. | 0.33% | 4,116 | $695K | Add +0.7% |
| PM Philip Morris International | 0.33% | 4,083 | $695K | Add +0.1% |
| BUFD FT VST Lad Deep Buf ETF-Usdi | 0.33% | 25,583 | $692K | No change |
| AVGO Broadcom Inc. | 0.32% | 2,235 | $682K | Add +1.2% |
| TFC Truist Financial Corp. | 0.32% | 15,597 | $672K | Reduce -11.4% |
| CSX CSX Corp. | 0.32% | 18,905 | $670K | No change |
| VYM Vanguard High DVD Yield ETF | 0.31% | 4,871 | $659K | Add +1.2% |
| MCO Moody's Corp. | 0.30% | 1,227 | $632K | Add +0.3% |
| GL Globe Life Inc. | 0.29% | 4,429 | $623K | Add +0.2% |
| SCHV Schwab US Large-Cap Value | 0.29% | 21,926 | $614K | Add +0.5% |
| GOOG Alphabet Inc. Class C | 0.29% | 2,994 | $605K | Reduce -12.8% |
| MINO PIMCO Municipal Income Oppor | 0.28% | 13,550 | $595K | New |
| LDUR PIMCO Enhanced Low Duration | 0.28% | 6,202 | $593K | Reduce -16.8% |
| VGT Vanguard Info Tech ETF | 0.28% | 837 | $585K | Add +1.2% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.27% | 2,045 | $580K | Add +1.0% |
| SAMT Strategas Macro Them Opps | 0.26% | 15,730 | $560K | Add +28.6% |
| FDEM Fidelity Emrg MRKT Multifact | 0.26% | 19,362 | $557K | New |
| AIQ Global X Art Intel & Tech | 0.26% | 12,323 | $553K | Add +40.8% |
| GOOGL Alphabet Inc. Class A | 0.25% | 2,648 | $533K | Reduce -3.4% |
| GPC Genuine Parts Co. | 0.24% | 3,858 | $513K | No change |
| AVIV Avantis Intl LRG Cap Val ETF | 0.24% | 7,974 | $513K | Add +13.4% |
| BOND PIMCO Active Bond Exchange-T | 0.24% | 5,443 | $501K | Add +0.4% |
| SMMD iShares Russell 2500 ETF | 0.23% | 7,203 | $496K | Add +7.7% |
| VXUS Vanguard Total Intl Stock | 0.23% | 6,924 | $488K | Add +0.6% |
| LOW Lowe's Cos Inc. | 0.22% | 1,960 | $473K | Reduce -0.7% |
| DUK Duke Energy Corp. | 0.22% | 3,760 | $471K | Reduce -0.5% |
| SCHF Schwab Intl Equity ETF | 0.22% | 20,681 | $465K | Add +8.1% |
| JNJ Johnson & Johnson | 0.22% | 2,653 | $460K | No change |
| JPIE JPMorgan Income ETF | 0.21% | 9,606 | $444K | Add +15.7% |
| IWM iShares Russell 2000 ETF | 0.21% | 1,990 | $438K | Reduce -0.8% |
| COST Costco Wholesale Corp. | 0.21% | 445 | $436K | Add +6.2% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.20% | 9,434 | $434K | Reduce -28.8% |
| HON Honeywell International Inc. | 0.20% | 1,990 | $430K | Reduce -0.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.20% | 664 | $423K | Reduce -2.5% |
| MA Mastercard Inc. Class A | 0.20% | 726 | $417K | Add +0.1% |
| MPC Marathon Petroleum Corp. | 0.20% | 2,580 | $415K | Add +0.2% |
| VOO Vanguard S&P 500 ETF | 0.19% | 705 | $413K | Add +14.6% |
| IWF iShares Russell 1000 Growth | 0.19% | 920 | $410K | Reduce -2.9% |
| MO Altria Group Inc. | 0.19% | 6,352 | $408K | Add +1.0% |
| QQQ Invesco QQQ Trust Series 1 | 0.19% | 708 | $407K | No change |
| XLE SS Energy Select Sector | 0.19% | 4,715 | $400K | Reduce -4.0% |
Portfolio Sells Q1 2025 → Q2 2025
| SCHD Schwab US DVD Equity ETF | Reduce -12.4% | 5.25% | −2.38 |
| AAPL Apple Inc. | Reduce -1.4% | 3.16% | −0.64 |
| JPST JPMorgan Ultra-Short Income | Reduce -8.5% | 1.64% | −0.55 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -15.4% | 1.01% | −0.43 |
| XOM Exxon Mobil Corp. | Reduce -1.3% | 1.11% | −0.42 |
| AVUV Avantis US Small Cap Value | Reduce -7.0% | 1.75% | −0.42 |
| JEPQ JPM Nasdaq Equity Premium | Reduce -4.2% | 1.95% | −0.38 |
| ONEY SS SPDR R1000 Yield Foc ETF | Reduce -66.8% | 0.11% | −0.28 |
| CVX Chevron Corp. | Reduce -8.5% | 0.56% | −0.25 |
| MINT PIMCO Enhanced Short Maturit | Reduce -12.6% | 0.49% | −0.20 |
| SO The Southern Co. | Reduce -3.0% | 0.87% | −0.20 |
| IMCG iShares Morningstar Mid-Cap | Reduce -25.8% | 0.36% | −0.17 |
| OKE Oneok Inc. | Sold out | 0.00% | −0.15 |
| BUFZ FT Vest Laddered Moderate Bu | Reduce -0.9% | 1.06% | −0.15 |
| CRVL Corvel Corp. | Sold out | 0.00% | −0.14 |
| LDUR PIMCO Enhanced Low Duration | Reduce -16.8% | 0.28% | −0.13 |
| MCD McDonald's Corp. | Reduce -8.0% | 0.34% | −0.12 |
| AFL Aflac Inc. | Sold out | 0.00% | −0.12 |
| BUFR FT Vest Lad Buffervetf-Usd I | Sold out | 0.00% | −0.12 |
| UNP Union Pacific Corp. | Sold out | 0.00% | −0.12 |
| BAC Bank of America Corp. | Reduce -28.8% | 0.20% | −0.11 |
| TFC Truist Financial Corp. | Reduce -11.4% | 0.32% | −0.10 |
| COOP Mr Cooper Group Inc. | Reduce -51.8% | 0.12% | −0.08 |
| XSMO Invesco S&P Smallcap Momentu | Reduce -27.9% | 0.14% | −0.08 |
| XLE SS Energy Select Sector | Reduce -4.0% | 0.19% | −0.08 |
| TSLA Tesla Inc. | Reduce -19.8% | 0.36% | −0.07 |
| FANG Diamondback Energy Inc. | Reduce -2.9% | 0.16% | −0.07 |
| PG The Procter & Gamble Co. | Reduce -6.4% | 0.14% | −0.06 |
| ABBV Abbvie Inc. | Reduce -4.2% | 0.18% | −0.06 |
| MRK Merck & Co. Inc. | Reduce -0.5% | 0.16% | −0.06 |
| JAAA Janus Henderson Aaa Clo ETF | Reduce -11.3% | 0.15% | −0.06 |
| DUK Duke Energy Corp. | Reduce -0.5% | 0.22% | −0.04 |
| LOW Lowe's Cos Inc. | Reduce -0.7% | 0.22% | −0.04 |
| HON Honeywell International Inc. | Reduce -0.9% | 0.20% | −0.04 |
| PFE Pfizer Inc. | Reduce -7.5% | 0.11% | −0.04 |
| NSC Norfolk Southern Corp. | Reduce -2.7% | 0.64% | −0.04 |
| APLD Applied Digital Corp. | Sold out | 0.00% | −0.04 |
| ITOT iShares Core S&P Total U.S. | Reduce -19.0% | 0.11% | −0.04 |
| WMB Williams Cos Inc. | Reduce -2.3% | 0.12% | −0.03 |
| SCHA Schwab US Small-Cap ETF | Reduce -10.1% | 0.12% | −0.03 |
| IWM iShares Russell 2000 ETF | Reduce -0.8% | 0.21% | −0.02 |
| GOOG Alphabet Inc. Class C | Reduce -12.8% | 0.29% | −0.02 |
| AXP American Express Co. | Reduce -2.5% | 0.17% | −0.02 |
| JPM JPMorgan Chase & Co. | Reduce -0.6% | 0.51% | −0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -2.5% | 0.20% | −0.02 |
| RF Regions Financial Corp. | Reduce -0.7% | 0.18% | −0.01 |
| EMR Emerson Electric Co. | Reduce -9.7% | 0.11% | −0.01 |
| RRR Red Rock Resorts Inc. Class A | Reduce -15.0% | 0.11% | −0.01 |
| RTX RTX Corp. | Reduce -1.9% | 0.17% | −0.01 |
| UGL Proshares Ultra Gold | Reduce -0.1% | 0.12% | −0.01 |
Portfolio Buys Q1 2025 → Q2 2025
| FMDE Fidelity Enhanced Mid Cap Co. | New | 1.44% | +1.44 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | New | 1.38% | +1.38 |
| FENI Fidelity Enhanced Intl ETF | New | 1.01% | +1.01 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +673.8% | 1.16% | +1.01 |
| FESM Fidelity Enhanced Small Cap | New | 0.85% | +0.85 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +9.7% | 6.27% | +0.62 |
| JCPB JPMorgan Core Plus Bond ETF | Add +161.3% | 0.93% | +0.49 |
| VYMI Vanguard Int High DVD YLD Inc. | Add +31.8% | 2.57% | +0.44 |
| NVDA Nvidia Corp. | Add +1.7% | 1.50% | +0.43 |
| PYLD PIMCO Multisector Bond Actv | Add +79.4% | 1.16% | +0.37 |
| DFAS Dimensional US Small Cap ETF | Add +64.8% | 0.97% | +0.30 |
| MINO PIMCO Municipal Income Oppor | New | 0.28% | +0.28 |
| FDEM Fidelity Emrg MRKT Multifact | New | 0.26% | +0.26 |
| FDVV Fidelity High Dividend ETF | Add +61.8% | 0.79% | +0.24 |
| SCHX Schwab US Large-Cap ETF | Add +28.6% | 1.18% | +0.20 |
| FBND Fidelity Total Bond ETF | Add +27.1% | 3.79% | +0.15 |
| COF Capital One Financial Corp. | New | 0.15% | +0.15 |
| BINC iShares Flex I A ETF-Usd Inc. | New | 0.14% | +0.14 |
| RRX Regal Rexnord Corp. | New | 0.13% | +0.13 |
| HII Huntington Ingalls Industrie | New | 0.12% | +0.12 |
| WTS Watts Water Technologies-A | New | 0.12% | +0.12 |
| EFA iShares MSCI Eafe ETF | New | 0.11% | +0.11 |
| JIRE JPMorgan Int Res Enh Eqty | New | 0.11% | +0.11 |
| DIVO Amplify CWP Enhan Divid ETF | New | 0.11% | +0.11 |
| PVAL Putnam Focused LRG Cap Value | New | 0.11% | +0.11 |
| AVGO Broadcom Inc. | Add +1.2% | 0.32% | +0.11 |
| GEV GE Vernova Inc. | New | 0.11% | +0.11 |
| CIBR First Trust Nasdaq Cybersecu | New | 0.10% | +0.10 |
| AMD Advanced Micro Devices | New | 0.10% | +0.10 |
| EHC Encompass Health Corp. | New | 0.10% | +0.10 |
| ABT Abbott Laboratories | New | 0.10% | +0.10 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | New | 0.10% | +0.10 |
| GOLF Acushnet Holdings Corp. | New | 0.10% | +0.10 |
| SCHG Schwab US Large-Cap Growth | Add +3.1% | 3.74% | +0.08 |
| AIQ Global X Art Intel & Tech | Add +40.8% | 0.26% | +0.08 |
| SAMT Strategas Macro Them Opps | Add +28.6% | 0.26% | +0.06 |
| IVV iShares Core S&P 500 ETF | Add +10.3% | 1.33% | +0.04 |
| ITA iShares U.S. Aerospace & Def | Add +11.0% | 0.18% | +0.03 |
| SPHQ Invesco S&P 500 Quality ETF | Add +14.9% | 1.14% | +0.02 |
| CMPR Cimpress PLC | Add +13.7% | 0.14% | +0.02 |
| VGT Vanguard Info Tech ETF | Add +1.2% | 0.28% | +0.02 |
| VOO Vanguard S&P 500 ETF | Add +14.6% | 0.19% | +0.01 |
| AVIV Avantis Intl LRG Cap Val ETF | Add +13.4% | 0.24% | +0.01 |
| HELO JPMorgan Hedged Equity ETF | Add +16.5% | 0.80% | +0.01 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +0.7% | 0.16% | +0.00 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +40.8% | 0.34% | +0.00 |
| AMGN Amgen Inc. | Add +33.4% | 0.15% | +0.00 |
| SCHF Schwab Intl Equity ETF | Add +8.1% | 0.22% | +0.00 |
| BX Blackstone Inc. | Add +0.7% | 0.33% | −0.00 |
| AOA iShares Core 80/20 Aggressiv | Add +6.6% | 0.13% | −0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 185 | $331.7M | VTV, FENI, VUG, FMDE, FESM |
| Q1 2026 | 175 | $286.4M | VTV, FENI, VUG, FMDE, FESM |
| Q4 2025 | 177 | $257.5M | VTV, VUG, JEPI, SCHD, FBND |
| Q3 2025 | 190 | $233.1M | VUG, VTV, JEPI, SCHD, SCHG |
| Q2 2025 | 174 | $212.1M | VUG, VTV, SCHD, JEPI, FBND |
| Q1 2025 | 158 | $173.4M | SCHD, VTV, JEPI, VUG, AAPL |
| Q4 2024 | 158 | $169.8M | SCHD, VUG, VTV, JEPI, AAPL |
| Q3 2024 | 154 | $158.6M | SCHD, VUG, VTV, JEPI, FBND |
| Q2 2024 | 142 | $147.7M | SCHD, VUG, JEPI, VTV, FBND |
| Q1 2024 | 136 | $137.8M | SCHD, JEPI, VUG, VTV, FBND |