Mayfair Advisory Group, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 18, 2025), Mayfair Advisory Group, LLC reported 158 stock positions worth $173.4 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 7.6% of the portfolio, followed by Vanguard Mrngstr Val ETF-Aui (VTV, 6.5%) and JPMorgan Equity Premium Inco (JEPI, 6.2%). Compared with Q4 2024, it opened 8 new positions, sold out of 8, added to 74 and reduced 48. The biggest buy was Vanguard Mrngstr Val ETF-Aui (VTV, shares +13%) and the biggest sale Apple (AAPL, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- BIRMINGHAM, AL
- CIK
- 0001801926
- Portfolio Value
- $173.4M (Q1 2025)
- SEC Filing
- 0001221073-25-000041 ↗ filed Apr 18, 2025
Holdings Value
Holdings 158 stocks · $173.4M
| SCHD Schwab US DVD Equity ETF | 7.63% | 472,885 | $13.2M | Add +4.0% |
| VTV Vanguard Mrngstr Val ETF-Aui | 6.49% | 65,130 | $11.3M | Add +13.4% |
| JEPI JPMorgan Equity Premium Inco | 6.19% | 187,739 | $10.7M | Add +12.1% |
| VUG Vanguard Mrngstar GR ETF-Sui | 5.65% | 26,432 | $9.8M | Add +0.6% |
| AAPL Apple Inc. | 3.79% | 29,601 | $6.6M | Reduce -2.4% |
| SCHG Schwab US Large-Cap Growth | 3.66% | 253,136 | $6.3M | Add +8.6% |
| FBND Fidelity Total Bond ETF | 3.64% | 138,304 | $6.3M | Reduce -7.2% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 2.34% | 78,250 | $4.1M | Add +41.5% |
| JPST JPMorgan Ultra-Short Income | 2.19% | 75,115 | $3.8M | Reduce -21.5% |
| AVUV Avantis US Small Cap Value | 2.18% | 43,275 | $3.8M | Add +11.5% |
| VYMI Vanguard Int High DVD YLD Inc. | 2.12% | 49,993 | $3.7M | Add +16.3% |
| QUAL iShares MSCI USA Quality Fac | 1.83% | 18,592 | $3.2M | Add +2.4% |
| VTI VG Morningstar TS MKT ETF-US | 1.76% | 11,121 | $3.1M | Add +0.7% |
| XOM Exxon Mobil Corp. | 1.54% | 22,380 | $2.7M | No change |
| COWZ Pacer US Cash Cows 100 ETF | 1.43% | 45,344 | $2.5M | Add +9.6% |
| SCHB Schwab US Broad Market ETF | 1.33% | 107,188 | $2.3M | Add +0.7% |
| IVV iShares Core S&P 500 ETF | 1.29% | 3,992 | $2.2M | Add +0.6% |
| BUFZ FT Vest Laddered Moderate Bu | 1.21% | 89,292 | $2.1M | Reduce -0.9% |
| SPHQ Invesco S&P 500 Quality ETF | 1.12% | 29,229 | $1.9M | Add +16.8% |
| NVDA Nvidia Corp. | 1.07% | 17,137 | $1.9M | Reduce -16.1% |
| SO The Southern Co. | 1.06% | 20,050 | $1.8M | Reduce -5.1% |
| SCHX Schwab US Large-Cap ETF | 0.99% | 77,467 | $1.7M | Add +113.1% |
| MSFT Microsoft Corp. | 0.93% | 4,309 | $1.6M | Reduce -3.3% |
| AME Ametek Inc. | 0.86% | 8,698 | $1.5M | No change |
| CVX Chevron Corp. | 0.80% | 8,316 | $1.4M | Reduce -4.0% |
| HELO JPMorgan Hedged Equity ETF | 0.79% | 22,943 | $1.4M | Add +30.1% |
| PYLD PIMCO Multisector Bond Actv | 0.79% | 51,947 | $1.4M | Add +163.3% |
| RY Royal Bank of Canada | 0.77% | 11,802 | $1.3M | No change |
| PLTR Palantir Technologies Inc. Class A | 0.73% | 15,020 | $1.3M | Add +30.1% |
| VIG Vanguard Dividend Apprec ETF | 0.71% | 6,343 | $1.2M | Add +0.9% |
| KO The Coca-Cola Co. | 0.70% | 16,941 | $1.2M | Reduce -3.4% |
| MINT PIMCO Enhanced Short Maturit | 0.69% | 11,943 | $1.2M | Reduce -3.3% |
| LLY Eli Lilly & Co. | 0.69% | 1,448 | $1.2M | Reduce -5.5% |
| NSC Norfolk Southern Corp. | 0.68% | 5,001 | $1.2M | No change |
| DFAS Dimensional US Small Cap ETF | 0.66% | 19,285 | $1.2M | Add +0.4% |
| AMZN Amazon.com Inc. | 0.56% | 5,087 | $968K | Reduce -10.7% |
| FDVV Fidelity High Dividend ETF | 0.55% | 19,141 | $949K | Add +14.3% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.55% | 3,755 | $945K | Add +0.9% |
| UCB United Community Banks | 0.54% | 33,098 | $931K | No change |
| IMCG iShares Morningstar Mid-Cap | 0.53% | 12,843 | $917K | Add +38.2% |
| JPM JPMorgan Chase & Co. | 0.53% | 3,739 | $917K | Reduce -0.5% |
| WMT Walmart Inc. | 0.52% | 10,198 | $895K | Add +0.1% |
| GLD SPDR Gold Shares | 0.47% | 2,844 | $819K | Add +1.3% |
| MCD McDonald's Corp. | 0.46% | 2,573 | $804K | Reduce -4.5% |
| DGRW Wisdomtree U.S. Quality Divi | 0.44% | 9,536 | $762K | Add +1.7% |
| JCPB JPMorgan Core Plus Bond ETF | 0.43% | 16,017 | $753K | Add +201.2% |
| TSLA Tesla Inc. | 0.43% | 2,906 | $753K | Reduce -8.8% |
| TFC Truist Financial Corp. | 0.42% | 17,597 | $724K | No change |
| LDUR PIMCO Enhanced Low Duration | 0.41% | 7,451 | $715K | Add +0.7% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.41% | 19,640 | $710K | Add +0.1% |
| VEA Vanguard Ftse Developed ETF | 0.41% | 13,863 | $705K | Add +4.4% |
| FELC Fidelity Enh LRG Cap Cor ETF | 0.40% | 22,163 | $691K | Add +58.1% |
| ONEY SS SPDR R1000 Yield Foc ETF | 0.39% | 6,174 | $674K | Add +172.0% |
| IEFA iShares Core MSCI Eafe ETF | 0.39% | 8,834 | $668K | Add +58.4% |
| PM Philip Morris International | 0.37% | 4,078 | $647K | Reduce -14.8% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.37% | 3,458 | $644K | Add +3.2% |
| BUFD FT VST Lad Deep Buf ETF-Usdi | 0.37% | 25,583 | $638K | No change |
| VYM Vanguard High DVD Yield ETF | 0.36% | 4,812 | $621K | Add +0.1% |
| VT Vanguard Tot World STK ETF | 0.35% | 5,187 | $601K | No change |
| GL Globe Life Inc. | 0.34% | 4,421 | $582K | Add +0.1% |
| SCHV Schwab US Large-Cap Value | 0.33% | 21,811 | $580K | Add +9.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.33% | 1,088 | $579K | Reduce -0.2% |
| BX Blackstone Inc. | 0.33% | 4,087 | $571K | Reduce -5.8% |
| MCO Moody's Corp. | 0.33% | 1,224 | $570K | Add +16.5% |
| CSX CSX Corp. | 0.32% | 18,905 | $556K | No change |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.32% | 13,252 | $553K | Add +0.1% |
| GOOG Alphabet Inc. Class C | 0.31% | 3,432 | $536K | Add +1.1% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.30% | 2,025 | $524K | No change |
| BOND PIMCO Active Bond Exchange-T | 0.29% | 5,422 | $501K | Reduce -4.4% |
| DUK Duke Energy Corp. | 0.27% | 3,778 | $461K | No change |
| LOW Lowe's Cos Inc. | 0.27% | 1,973 | $460K | Reduce -3.9% |
| GPC Genuine Parts Co. | 0.27% | 3,858 | $460K | No change |
| XLE SS Energy Select Sector | 0.26% | 4,913 | $459K | Reduce -8.5% |
| VGT Vanguard Info Tech ETF | 0.26% | 827 | $449K | Add +17.3% |
| COP Conocophillips | 0.26% | 4,236 | $445K | Reduce -4.4% |
| JNJ Johnson & Johnson | 0.25% | 2,653 | $440K | Reduce -11.3% |
| VXUS Vanguard Total Intl Stock | 0.25% | 6,884 | $427K | Add +3.4% |
| HON Honeywell International Inc. | 0.25% | 2,008 | $425K | Reduce -26.6% |
| GOOGL Alphabet Inc. Class A | 0.24% | 2,742 | $424K | Reduce -2.5% |
| ABBV Abbvie Inc. | 0.24% | 2,000 | $419K | Add +16.3% |
| SMMD iShares Russell 2500 ETF | 0.24% | 6,689 | $418K | Add +19.3% |
| FANG Diamondback Energy Inc. | 0.23% | 2,508 | $401K | Add +21.0% |
| IWM iShares Russell 2000 ETF | 0.23% | 2,007 | $400K | Add +0.3% |
| AVIV Avantis Intl LRG Cap Val ETF | 0.23% | 7,031 | $399K | Add +18.4% |
| MA Mastercard Inc. Class A | 0.23% | 725 | $397K | Reduce -2.7% |
| COST Costco Wholesale Corp. | 0.23% | 419 | $397K | No change |
| XSMO Invesco S&P Smallcap Momentu | 0.22% | 6,164 | $387K | New |
| JPIE JPMorgan Income ETF | 0.22% | 8,306 | $383K | No change |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.22% | 681 | $381K | Add +5.1% |
| SCHF Schwab Intl Equity ETF | 0.22% | 19,131 | $378K | Add +8.5% |
| MO Altria Group Inc. | 0.22% | 6,291 | $378K | Reduce -8.5% |
| MRK Merck & Co. Inc. | 0.22% | 4,180 | $375K | Reduce -22.4% |
| MPC Marathon Petroleum Corp. | 0.22% | 2,575 | $375K | Add +0.3% |
| AVGO Broadcom Inc. | 0.21% | 2,209 | $370K | Reduce -8.0% |
| PG The Procter & Gamble Co. | 0.21% | 2,125 | $362K | Reduce -19.7% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.21% | 7,018 | $358K | No change |
| SGOL Abrdn Physical Gold Shares | 0.21% | 12,000 | $358K | Reduce -55.9% |
| JAAA Janus Henderson Aaa Clo ETF | 0.21% | 7,051 | $358K | Add +58.5% |
| SAMT Strategas Macro Them Opps | 0.21% | 12,230 | $357K | Add +53.5% |
| DFEB FT Vest U.S. Equity Deep Buf | 0.20% | 8,190 | $345K | New |
Portfolio Sells Q4 2024 → Q1 2025
| AAPL Apple Inc. | Reduce -2.4% | 3.79% | −0.68 |
| JPST JPMorgan Ultra-Short Income | Reduce -21.5% | 2.19% | −0.64 |
| NVDA Nvidia Corp. | Reduce -16.1% | 1.07% | −0.54 |
| TSLA Tesla Inc. | Reduce -8.8% | 0.43% | −0.32 |
| FBND Fidelity Total Bond ETF | Reduce -7.2% | 3.64% | −0.30 |
| DAUG FT Vest U.S. Equity Deep Buf | Sold out | 0.00% | −0.21 |
| JIRE JPMorgan Int Res Enh Eqty | Sold out | 0.00% | −0.21 |
| SGOL Abrdn Physical Gold Shares | Reduce -55.9% | 0.21% | −0.19 |
| AMZN Amazon.com Inc. | Reduce -10.7% | 0.56% | −0.18 |
| MSFT Microsoft Corp. | Reduce -3.3% | 0.93% | −0.17 |
| LMT Lockheed Martin Corp. | Sold out | 0.00% | −0.13 |
| NOW ServiceNow Inc. | Sold out | 0.00% | −0.13 |
| RRX Regal Rexnord Corp. | Sold out | 0.00% | −0.12 |
| MAR Marriott International Class A | Sold out | 0.00% | −0.12 |
| LULU Lululemon Athletica Inc. | Sold out | 0.00% | −0.12 |
| TGT Target Corp. | Sold out | 0.00% | −0.12 |
| HON Honeywell International Inc. | Reduce -26.6% | 0.25% | −0.12 |
| AVGO Broadcom Inc. | Reduce -8.0% | 0.21% | −0.11 |
| BX Blackstone Inc. | Reduce -5.8% | 0.33% | −0.11 |
| MRK Merck & Co. Inc. | Reduce -22.4% | 0.22% | −0.10 |
| GOOGL Alphabet Inc. Class A | Reduce -2.5% | 0.24% | −0.07 |
| ITOT iShares Core S&P Total U.S. | Reduce -26.3% | 0.15% | −0.07 |
| BUFZ FT Vest Laddered Moderate Bu | Reduce -0.9% | 1.21% | −0.06 |
| PG The Procter & Gamble Co. | Reduce -19.7% | 0.21% | −0.05 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -6.6% | 0.19% | −0.04 |
| MINT PIMCO Enhanced Short Maturit | Reduce -3.3% | 0.69% | −0.04 |
| LOW Lowe's Cos Inc. | Reduce -3.9% | 0.27% | −0.03 |
| MS Morgan Stanley | Reduce -9.5% | 0.14% | −0.03 |
| GFEB FT Vest US Equity Moderate B | Reduce -12.9% | 0.14% | −0.03 |
| APH Amphenol Corp. Class A | Reduce -4.8% | 0.12% | −0.02 |
| META Meta Platforms Inc. Class A | Reduce -6.0% | 0.16% | −0.02 |
| BUFR FT Vest Lad Buffervetf-Usd I | Reduce -6.6% | 0.12% | −0.01 |
| NFLX Netflix Inc. | Reduce -10.5% | 0.15% | −0.01 |
| BOND PIMCO Active Bond Exchange-T | Reduce -4.4% | 0.29% | −0.01 |
| PFE Pfizer Inc. | Reduce -0.9% | 0.16% | −0.01 |
| LLY Eli Lilly & Co. | Reduce -5.5% | 0.69% | −0.01 |
| XLE SS Energy Select Sector | Reduce -8.5% | 0.26% | −0.01 |
| ITA iShares U.S. Aerospace & Def | Reduce -5.1% | 0.16% | −0.00 |
| COP Conocophillips | Reduce -4.4% | 0.26% | −0.00 |
| MA Mastercard Inc. Class A | Reduce -2.7% | 0.23% | −0.00 |
| JPM JPMorgan Chase & Co. | Reduce -0.5% | 0.53% | −0.00 |
| JNJ Johnson & Johnson | Reduce -11.3% | 0.25% | −0.00 |
| AMLP Alerian MLP ETF | Reduce -5.5% | 0.15% | −0.00 |
| COOP Mr Cooper Group Inc. | Reduce -16.8% | 0.20% | +0.00 |
| MCD McDonald's Corp. | Reduce -4.5% | 0.46% | +0.00 |
| MO Altria Group Inc. | Reduce -8.5% | 0.22% | +0.01 |
| V Visa Inc. Class A | Reduce -3.1% | 0.14% | +0.01 |
| TRV The Travelers Cos Inc. | Reduce -2.9% | 0.18% | +0.01 |
| VZ Verizon Communications Inc. | Reduce -2.3% | 0.18% | +0.01 |
| AMGN Amgen Inc. | Reduce -2.3% | 0.15% | +0.02 |
Portfolio Buys Q4 2024 → Q1 2025
| VTV Vanguard Mrngstr Val ETF-Aui | Add +13.4% | 6.49% | +0.76 |
| JEPI JPMorgan Equity Premium Inco | Add +12.1% | 6.19% | +0.51 |
| JEPQ JPM Nasdaq Equity Premium | Add +41.5% | 2.34% | +0.50 |
| SCHX Schwab US Large-Cap ETF | Add +113.1% | 0.99% | +0.49 |
| PYLD PIMCO Multisector Bond Actv | Add +163.3% | 0.79% | +0.49 |
| VYMI Vanguard Int High DVD YLD Inc. | Add +16.3% | 2.12% | +0.41 |
| SCHD Schwab US DVD Equity ETF | Add +4.0% | 7.63% | +0.31 |
| JCPB JPMorgan Core Plus Bond ETF | Add +201.2% | 0.43% | +0.29 |
| ONEY SS SPDR R1000 Yield Foc ETF | Add +172.0% | 0.39% | +0.24 |
| XSMO Invesco S&P Smallcap Momentu | New | 0.22% | +0.22 |
| PLTR Palantir Technologies Inc. Class A | Add +30.1% | 0.73% | +0.22 |
| DFEB FT Vest U.S. Equity Deep Buf | New | 0.20% | +0.20 |
| IEFA iShares Core MSCI Eafe ETF | Add +58.4% | 0.39% | +0.15 |
| HELO JPMorgan Hedged Equity ETF | Add +30.1% | 0.79% | +0.15 |
| UGL Proshares Ultra Gold | New | 0.13% | +0.13 |
| SPHQ Invesco S&P 500 Quality ETF | Add +16.8% | 1.12% | +0.13 |
| FELC Fidelity Enh LRG Cap Cor ETF | Add +58.1% | 0.40% | +0.13 |
| TTC Toro Co. | New | 0.12% | +0.12 |
| AFL Aflac Inc. | New | 0.12% | +0.12 |
| T AT&T Inc. | New | 0.12% | +0.12 |
| UNP Union Pacific Corp. | New | 0.12% | +0.12 |
| IMCG iShares Morningstar Mid-Cap | Add +38.2% | 0.53% | +0.12 |
| JAAA Janus Henderson Aaa Clo ETF | Add +58.5% | 0.21% | +0.07 |
| GLD SPDR Gold Shares | Add +1.3% | 0.47% | +0.07 |
| SAMT Strategas Macro Them Opps | Add +53.5% | 0.21% | +0.07 |
| ABBV Abbvie Inc. | Add +16.3% | 0.24% | +0.06 |
| COWZ Pacer US Cash Cows 100 ETF | Add +9.6% | 1.43% | +0.06 |
| FDVV Fidelity High Dividend ETF | Add +14.3% | 0.55% | +0.06 |
| VOO Vanguard S&P 500 ETF | Add +50.0% | 0.18% | +0.05 |
| AVIV Avantis Intl LRG Cap Val ETF | Add +18.4% | 0.23% | +0.05 |
| GL Globe Life Inc. | Add +0.1% | 0.34% | +0.05 |
| APLD Applied Digital Corp. | New | 0.04% | +0.04 |
| MCO Moody's Corp. | Add +16.5% | 0.33% | +0.04 |
| VEA Vanguard Ftse Developed ETF | Add +4.4% | 0.41% | +0.03 |
| FANG Diamondback Energy Inc. | Add +21.0% | 0.23% | +0.03 |
| SCHV Schwab US Large-Cap Value | Add +9.0% | 0.33% | +0.03 |
| SCHF Schwab Intl Equity ETF | Add +8.5% | 0.22% | +0.03 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Add +0.1% | 0.41% | +0.03 |
| RTX RTX Corp. | Add +0.3% | 0.18% | +0.02 |
| EME Emcor Group Inc. | Add +45.3% | 0.14% | +0.02 |
| SMMD iShares Russell 2500 ETF | Add +19.3% | 0.24% | +0.02 |
| PRI Primerica Inc. | Add +7.9% | 0.17% | +0.02 |
| VXUS Vanguard Total Intl Stock | Add +3.4% | 0.25% | +0.02 |
| AIQ Global X Art Intel & Tech | Add +17.4% | 0.18% | +0.01 |
| CRVL Corvel Corp. | Add +7.2% | 0.14% | +0.01 |
| CMPR Cimpress PLC | Add +70.3% | 0.13% | +0.01 |
| VWO Vanguard Ftse Emerging Marke | Add +2.8% | 0.19% | +0.01 |
| MPC Marathon Petroleum Corp. | Add +0.3% | 0.22% | +0.01 |
| RSP Invesco S&P 500 Equal Weight | Add +5.0% | 0.15% | +0.00 |
| VGT Vanguard Info Tech ETF | Add +17.3% | 0.26% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 185 | $331.7M | VTV, FENI, VUG, FMDE, FESM |
| Q1 2026 | 175 | $286.4M | VTV, FENI, VUG, FMDE, FESM |
| Q4 2025 | 177 | $257.5M | VTV, VUG, JEPI, SCHD, FBND |
| Q3 2025 | 190 | $233.1M | VUG, VTV, JEPI, SCHD, SCHG |
| Q2 2025 | 174 | $212.1M | VUG, VTV, SCHD, JEPI, FBND |
| Q1 2025 | 158 | $173.4M | SCHD, VTV, JEPI, VUG, AAPL |
| Q4 2024 | 158 | $169.8M | SCHD, VUG, VTV, JEPI, AAPL |
| Q3 2024 | 154 | $158.6M | SCHD, VUG, VTV, JEPI, FBND |
| Q2 2024 | 142 | $147.7M | SCHD, VUG, JEPI, VTV, FBND |
| Q1 2024 | 136 | $137.8M | SCHD, JEPI, VUG, VTV, FBND |