Mayfair Advisory Group, LLC
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 21, 2026), Mayfair Advisory Group, LLC reported 177 stock positions worth $257.5 million. Its top holding was Vanguard Mrngstr Val ETF-Aui (VTV) at 7.7% of the portfolio, followed by Vanguard Mrngstar GR ETF-Sui (VUG, 6.3%) and JPMorgan Equity Premium Inco (JEPI, 3.6%). Compared with Q3 2025, it opened 7 new positions, sold out of 20, added to 71 and reduced 65. The biggest buy was Vanguard Mrngstr Val ETF-Aui (VTV, shares +33%) and the biggest sale JPMorgan Equity Premium Inco (JEPI, shares −8%).
- Most Recent 13F
- Q2 2026
- Location
- BIRMINGHAM, AL
- CIK
- 0001801926
- Portfolio Value
- $257.5M (Q4 2025)
- SEC Filing
- 0001801926-26-000001 ↗ filed Jan 21, 2026
Holdings Value
Holdings 177 stocks · $257.5M
| VTV Vanguard Mrngstr Val ETF-Aui | 7.72% | 103,156 | $19.9M | Add +32.7% |
| VUG Vanguard Mrngstar GR ETF-Sui | 6.28% | 33,231 | $16.2M | Add +8.0% |
| JEPI JPMorgan Equity Premium Inco | 3.61% | 162,003 | $9.3M | Reduce -7.5% |
| SCHD Schwab US DVD Equity ETF | 3.49% | 324,317 | $9.0M | Reduce -7.3% |
| FBND Fidelity Total Bond ETF | 3.37% | 188,434 | $8.7M | Add +6.8% |
| FMDE Fidelity Enhanced Mid Cap Co. | 3.31% | 232,416 | $8.5M | Add +56.9% |
| SCHG Schwab US Large-Cap Growth | 3.20% | 253,503 | $8.2M | Reduce -4.5% |
| FESM Fidelity Enhanced Small Cap | 3.07% | 207,504 | $7.9M | Add +37.8% |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 3.05% | 55,213 | $7.9M | Add +53.3% |
| AAPL Apple Inc. | 3.02% | 28,676 | $7.8M | Reduce -0.9% |
| FENI Fidelity Enhanced Intl ETF | 2.71% | 188,187 | $7.0M | Add +92.9% |
| VYMI Vanguard Int High DVD YLD Inc. | 2.38% | 67,268 | $6.1M | Add +0.9% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 1.80% | 11,269 | $4.6M | Add +76.9% |
| AVUV Avantis US Small Cap Value | 1.63% | 40,614 | $4.2M | Add +0.3% |
| VTI VG Morningstar TS MKT ETF-US | 1.61% | 12,290 | $4.1M | Add +7.5% |
| PYLD PIMCO Multisector Bond Actv | 1.46% | 140,803 | $3.8M | Add +45.4% |
| QUAL iShares MSCI USA Quality Fac | 1.44% | 18,621 | $3.7M | Reduce -0.2% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 1.42% | 62,859 | $3.7M | Reduce -0.9% |
| JPST JPMorgan Ultra-Short Income | 1.28% | 64,884 | $3.3M | Reduce -6.6% |
| NVDA Nvidia Corp. | 1.27% | 17,379 | $3.3M | Add +0.4% |
| JCPB JPMorgan Core Plus Bond ETF | 1.22% | 66,316 | $3.1M | Add +57.8% |
| IVV iShares Core S&P 500 ETF | 1.18% | 4,413 | $3.0M | Reduce -0.9% |
| SCHB Schwab US Broad Market ETF | 1.17% | 114,633 | $3.0M | Reduce -0.3% |
| XOM Exxon Mobil Corp. | 1.05% | 21,991 | $2.7M | Reduce -0.4% |
| SCHX Schwab US Large-Cap ETF | 1.03% | 98,484 | $2.7M | Reduce -0.2% |
| PLTR Palantir Technologies Inc. Class A | 0.98% | 14,735 | $2.5M | Reduce -1.3% |
| BUFZ FT Vest Laddered Moderate Bu | 0.88% | 85,607 | $2.3M | Reduce -2.5% |
| SPHQ Invesco S&P 500 Quality ETF | 0.87% | 29,541 | $2.2M | Reduce -12.7% |
| DFAS Dimensional US Small Cap ETF | 0.79% | 28,850 | $2.0M | Reduce -9.4% |
| RY Royal Bank of Canada | 0.78% | 11,802 | $2.0M | No change |
| HELO JPMorgan Hedged Equity ETF | 0.76% | 29,640 | $2.0M | Add +7.7% |
| MSFT Microsoft Corp. | 0.74% | 4,036 | $1.9M | Reduce -5.5% |
| COWZ Pacer US Cash Cows 100 ETF | 0.72% | 30,738 | $1.9M | Reduce -16.0% |
| AME Ametek Inc. | 0.71% | 8,698 | $1.8M | No change |
| FDEM Fidelity Emrg MRKT Multifact | 0.70% | 57,084 | $1.8M | Add +97.2% |
| FDVV Fidelity High Dividend ETF | 0.69% | 30,999 | $1.8M | Add +0.1% |
| SO The Southern Co. | 0.66% | 19,522 | $1.7M | Add +0.3% |
| LLY Eli Lilly & Co. | 0.62% | 1,477 | $1.6M | Add +0.5% |
| VIG Vanguard Dividend Apprec ETF | 0.55% | 6,410 | $1.4M | Add +1.1% |
| NSC Norfolk Southern Corp. | 0.54% | 4,868 | $1.4M | No change |
| GLD SPDR Gold Shares | 0.48% | 3,113 | $1.2M | Reduce -0.5% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.48% | 4,020 | $1.2M | Add +0.4% |
| CVX Chevron Corp. | 0.47% | 7,706 | $1.2M | Reduce -0.6% |
| WMT Walmart Inc. | 0.46% | 10,471 | $1.2M | Reduce -0.8% |
| KO The Coca-Cola Co. | 0.46% | 16,973 | $1.2M | Reduce -1.1% |
| JPM JPMorgan Chase & Co. | 0.46% | 3,599 | $1.2M | Reduce -4.2% |
| GPIX GLDM SA S&P 500 PR in ETF-US | 0.45% | 22,290 | $1.2M | Add +43.2% |
| AMZN Amazon.com Inc. | 0.44% | 5,048 | $1.1M | Reduce -0.8% |
| VEA Vanguard Ftse Developed ETF | 0.40% | 16,492 | $1.0M | Add +0.5% |
| UCB United Community Banks | 0.40% | 33,098 | $1.0M | No change |
| BINC iShares Flex I A ETF-Usd Inc. | 0.39% | 19,133 | $1.0M | Add +97.2% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.38% | 21,459 | $985K | Add +8.2% |
| MINT PIMCO Enhanced Short Maturit | 0.37% | 9,459 | $949K | Reduce -0.5% |
| DGRW Wisdomtree U.S. Quality Divi | 0.37% | 10,484 | $941K | Reduce -3.0% |
| GOOG Alphabet Inc. Class C | 0.36% | 2,906 | $916K | Add +0.4% |
| FELC Fidelity Enh LRG Cap Cor ETF | 0.35% | 23,848 | $912K | Add +2.5% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.32% | 3,830 | $821K | Add +0.9% |
| IEFA iShares Core MSCI Eafe ETF | 0.31% | 8,834 | $798K | No change |
| GOOGL Alphabet Inc. Class A | 0.30% | 2,458 | $775K | Reduce -7.2% |
| SAMT Strategas Macro Them Opps | 0.30% | 19,850 | $773K | Add +20.1% |
| TFC Truist Financial Corp. | 0.30% | 15,497 | $771K | No change |
| AVGO Broadcom Inc. | 0.29% | 2,139 | $743K | Reduce -4.3% |
| GPIQ GS Nasdaq-100 PR Inc. ETF-Usd | 0.29% | 14,050 | $735K | No change |
| TSLA Tesla Inc. | 0.28% | 1,661 | $728K | Add +5.0% |
| SCHV Schwab US Large-Cap Value | 0.28% | 24,283 | $726K | Add +0.6% |
| MCD McDonald's Corp. | 0.28% | 2,386 | $724K | No change |
| VYM Vanguard High DVD Yield ETF | 0.28% | 4,950 | $717K | Add +0.3% |
| BUFD FT VST Lad Deep Buf ETF-Usdi | 0.27% | 24,583 | $695K | Reduce -3.9% |
| CSX CSX Corp. | 0.27% | 18,905 | $686K | No change |
| AVIV Avantis Intl LRG Cap Val ETF | 0.26% | 9,294 | $669K | Add +14.8% |
| PM Philip Morris International | 0.26% | 4,136 | $663K | Add +1.3% |
| BX Blackstone Inc. | 0.26% | 4,166 | $662K | Add +1.2% |
| VT Vanguard Tot World STK ETF | 0.25% | 4,593 | $653K | Reduce -14.6% |
| VGT Vanguard Info Tech ETF | 0.25% | 856 | $647K | Reduce -0.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.24% | 1,260 | $626K | Reduce -16.5% |
| GL Globe Life Inc. | 0.24% | 4,434 | $614K | Add +0.1% |
| IMCG iShares Morningstar Mid-Cap | 0.24% | 7,517 | $607K | Reduce -21.2% |
| SMMD iShares Russell 2500 ETF | 0.23% | 7,889 | $599K | Add +9.1% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.23% | 2,045 | $598K | No change |
| SCHF Schwab Intl Equity ETF | 0.23% | 24,114 | $587K | Add +13.2% |
| MCO Moody's Corp. | 0.23% | 1,171 | $584K | Reduce -4.6% |
| LDUR PIMCO Enhanced Low Duration | 0.23% | 6,078 | $583K | Reduce -2.4% |
| MINO PIMCO Municipal Income Oppor | 0.22% | 12,700 | $576K | Add +100.0% |
| IWF iShares Russell 1000 Growth | 0.22% | 1,202 | $567K | No change |
| VXUS Vanguard Total Intl Stock | 0.21% | 7,066 | $541K | Add +1.7% |
| AIQ Global X Art Intel & Tech | 0.21% | 10,432 | $537K | Reduce -15.3% |
| PVAL Putnam Focused LRG Cap Value | 0.21% | 11,591 | $533K | Add +96.8% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.20% | 9,434 | $528K | No change |
| JNJ Johnson & Johnson | 0.20% | 2,520 | $523K | Reduce -4.5% |
| BOND PIMCO Active Bond Exchange-T | 0.19% | 5,344 | $497K | Add +0.0% |
| IWM iShares Russell 2000 ETF | 0.19% | 1,990 | $495K | No change |
| CAT Caterpillar Inc. | 0.19% | 825 | $494K | No change |
| DIVO Amplify CWP Enhan Divid ETF | 0.19% | 11,001 | $492K | Add +92.4% |
| GPC Genuine Parts Co. | 0.19% | 3,858 | $478K | No change |
| JIRE JPMorgan Int Res Enh Eqty | 0.18% | 6,201 | $470K | Add +69.9% |
| JPIE JPMorgan Income ETF | 0.18% | 10,006 | $463K | Add +3.1% |
| AXP American Express Co. | 0.18% | 1,241 | $463K | No change |
| SOFI Sofi Technologies Inc. | 0.18% | 16,778 | $461K | Add +9.8% |
| VWO Vanguard Ftse Emerging Marke | 0.18% | 8,330 | $458K | Add +3.4% |
| VOO Vanguard S&P 500 ETF | 0.18% | 728 | $457K | Add +1.0% |
Portfolio Sells Q3 2025 → Q4 2025
| JEPI JPMorgan Equity Premium Inco | Reduce -7.5% | 3.61% | −0.69 |
| SCHD Schwab US DVD Equity ETF | Reduce -7.3% | 3.49% | −0.60 |
| SCHG Schwab US Large-Cap Growth | Reduce -4.5% | 3.20% | −0.43 |
| JPST JPMorgan Ultra-Short Income | Reduce -6.6% | 1.28% | −0.24 |
| MSFT Microsoft Corp. | Reduce -5.5% | 0.74% | −0.21 |
| SPHQ Invesco S&P 500 Quality ETF | Reduce -12.7% | 0.87% | −0.20 |
| PLTR Palantir Technologies Inc. Class A | Reduce -1.3% | 0.98% | −0.19 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -16.0% | 0.72% | −0.18 |
| SAND Sandstorm Gold Ltd. | Sold out | 0.00% | −0.16 |
| DFAS Dimensional US Small Cap ETF | Reduce -9.4% | 0.79% | −0.15 |
| JEPQ JPM Nasdaq Equity Premium | Reduce -0.9% | 1.42% | −0.15 |
| AAPL Apple Inc. | Reduce -0.9% | 3.02% | −0.14 |
| VTEB Vanguard Tax-Exempt Bond ETF | Sold out | 0.00% | −0.13 |
| PRI Primerica Inc. | Sold out | 0.00% | −0.13 |
| CMPR Cimpress PLC | Sold out | 0.00% | −0.13 |
| QUAL iShares MSCI USA Quality Fac | Reduce -0.2% | 1.44% | −0.12 |
| HII Huntington Ingalls Industrie | Sold out | 0.00% | −0.11 |
| EME Emcor Group Inc. | Sold out | 0.00% | −0.11 |
| WTS Watts Water Technologies-A | Sold out | 0.00% | −0.11 |
| RRR Red Rock Resorts Inc. Class A | Sold out | 0.00% | −0.10 |
| IVV iShares Core S&P 500 ETF | Reduce -0.9% | 1.18% | −0.10 |
| IMCG iShares Morningstar Mid-Cap | Reduce -21.2% | 0.24% | −0.10 |
| ONEY SS SPDR R1000 Yield Foc ETF | Sold out | 0.00% | −0.10 |
| TTC Toro Co. | Sold out | 0.00% | −0.10 |
| EHC Encompass Health Corp. | Sold out | 0.00% | −0.10 |
| SCHB Schwab US Broad Market ETF | Reduce -0.3% | 1.17% | −0.10 |
| COOP Mr Cooper Group Inc. | Sold out | 0.00% | −0.10 |
| BUFZ FT Vest Laddered Moderate Bu | Reduce -2.5% | 0.88% | −0.09 |
| CRM Salesforce Inc. | Sold out | 0.00% | −0.09 |
| GOLF Acushnet Holdings Corp. | Sold out | 0.00% | −0.09 |
| FCN Fti Consulting Inc. | Sold out | 0.00% | −0.09 |
| T AT&T Inc. | Sold out | 0.00% | −0.09 |
| ORCL Oracle Corp. | Sold out | 0.00% | −0.09 |
| ABT Abbott Laboratories | Sold out | 0.00% | −0.09 |
| APP AppLovin Corp. Class A | Sold out | 0.00% | −0.09 |
| UBER Uber Technologies Inc. | Sold out | 0.00% | −0.09 |
| SCHX Schwab US Large-Cap ETF | Reduce -0.2% | 1.03% | −0.08 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -16.5% | 0.24% | −0.08 |
| COST Costco Wholesale Corp. | Reduce -25.2% | 0.11% | −0.07 |
| VT Vanguard Tot World STK ETF | Reduce -14.6% | 0.25% | −0.06 |
| NFLX Netflix Inc. | Reduce -11.0% | 0.09% | −0.06 |
| JPM JPMorgan Chase & Co. | Reduce -4.2% | 0.46% | −0.05 |
| AIQ Global X Art Intel & Tech | Reduce -15.3% | 0.21% | −0.05 |
| CVX Chevron Corp. | Reduce -0.6% | 0.47% | −0.05 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -3.0% | 0.37% | −0.05 |
| META Meta Platforms Inc. Class A | Reduce -14.0% | 0.10% | −0.05 |
| SSD Simpson Manufacturing Co. Inc. | Reduce -27.6% | 0.08% | −0.04 |
| RRX Regal Rexnord Corp. | Reduce -30.2% | 0.08% | −0.04 |
| MINT PIMCO Enhanced Short Maturit | Reduce -0.5% | 0.37% | −0.04 |
| AIG American International Group | Reduce -29.8% | 0.09% | −0.04 |
Portfolio Buys Q3 2025 → Q4 2025
| VTV Vanguard Mrngstr Val ETF-Aui | Add +32.7% | 7.72% | +1.51 |
| FENI Fidelity Enhanced Intl ETF | Add +92.9% | 2.71% | +1.23 |
| FMDE Fidelity Enhanced Mid Cap Co. | Add +56.9% | 3.31% | +1.01 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Add +53.3% | 3.05% | +0.93 |
| FESM Fidelity Enhanced Small Cap | Add +37.8% | 3.07% | +0.71 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +76.9% | 1.80% | +0.70 |
| JCPB JPMorgan Core Plus Bond ETF | Add +57.8% | 1.22% | +0.36 |
| PYLD PIMCO Multisector Bond Actv | Add +45.4% | 1.46% | +0.35 |
| FDEM Fidelity Emrg MRKT Multifact | Add +97.2% | 0.70% | +0.33 |
| BINC iShares Flex I A ETF-Usd Inc. | Add +97.2% | 0.39% | +0.17 |
| RGLD Royal Gold Inc. | New | 0.16% | +0.16 |
| LLY Eli Lilly & Co. | Add +0.5% | 0.62% | +0.14 |
| FSMD Fidelity Small-Mid Multifact | New | 0.11% | +0.11 |
| SLV iShares Silver Trust | New | 0.11% | +0.11 |
| AMD Advanced Micro Devices | New | 0.11% | +0.11 |
| GPIX GLDM SA S&P 500 PR in ETF-US | Add +43.2% | 0.45% | +0.11 |
| MINO PIMCO Municipal Income Oppor | Add +100.0% | 0.22% | +0.10 |
| PVAL Putnam Focused LRG Cap Value | Add +96.8% | 0.21% | +0.10 |
| CEF Sprott Physical Gold and Sil | New | 0.09% | +0.09 |
| SCHW Schwab (charles) Corp. | New | 0.09% | +0.09 |
| DIVO Amplify CWP Enhan Divid ETF | Add +92.4% | 0.19% | +0.08 |
| XRPR Rex-Osprey XRP ETF | New | 0.07% | +0.07 |
| JIRE JPMorgan Int Res Enh Eqty | Add +69.9% | 0.18% | +0.07 |
| GOOG Alphabet Inc. Class C | Add +0.4% | 0.36% | +0.05 |
| SAMT Strategas Macro Them Opps | Add +20.1% | 0.30% | +0.04 |
| AVIV Avantis Intl LRG Cap Val ETF | Add +14.8% | 0.26% | +0.03 |
| GNR State Street SPDR S&P Global | Add +28.8% | 0.11% | +0.02 |
| GEV GE Vernova Inc. | Add +19.9% | 0.11% | +0.02 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Add +8.2% | 0.38% | +0.02 |
| SCHF Schwab Intl Equity ETF | Add +13.2% | 0.23% | +0.02 |
| SOFI Sofi Technologies Inc. | Add +9.8% | 0.18% | +0.01 |
| SMMD iShares Russell 2500 ETF | Add +9.1% | 0.23% | +0.00 |
| RTX RTX Corp. | Add +0.3% | 0.17% | +0.00 |
| BND Vanguard Total Bond Market | Add +9.3% | 0.09% | −0.00 |
| ITOT iShares Core S&P Total U.S. | Add +5.6% | 0.10% | −0.00 |
| HELO JPMorgan Hedged Equity ETF | Add +7.7% | 0.76% | −0.00 |
| AVLV Avantis US Large Cap Value | Add +0.4% | 0.08% | −0.00 |
| EEM iShares MSCI Emerging Market | Add +1.4% | 0.09% | −0.00 |
| WMB Williams Cos Inc. | Add +10.7% | 0.11% | −0.00 |
| EFA iShares MSCI Eafe ETF | Add +1.8% | 0.10% | −0.00 |
| VTI VG Morningstar TS MKT ETF-US | Add +7.5% | 1.61% | −0.00 |
| AOR iShares Core 60/40 Balanced | Add +1.5% | 0.09% | −0.01 |
| AOA iShares Core 80/20 Aggressiv | Add +2.6% | 0.12% | −0.01 |
| SCHA Schwab US Small-Cap ETF | Add +0.4% | 0.11% | −0.01 |
| DE Deere & Co. | Add +0.2% | 0.09% | −0.01 |
| RF Regions Financial Corp. | Add +0.6% | 0.17% | −0.01 |
| VXUS Vanguard Total Intl Stock | Add +1.7% | 0.21% | −0.01 |
| VWO Vanguard Ftse Emerging Marke | Add +3.4% | 0.18% | −0.01 |
| LHX L3HARRIS Technologies Inc. | Add +2.5% | 0.12% | −0.01 |
| TRV The Travelers Cos Inc. | Add +0.2% | 0.13% | −0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 185 | $331.7M | VTV, FENI, VUG, FMDE, FESM |
| Q1 2026 | 175 | $286.4M | VTV, FENI, VUG, FMDE, FESM |
| Q4 2025 | 177 | $257.5M | VTV, VUG, JEPI, SCHD, FBND |
| Q3 2025 | 190 | $233.1M | VUG, VTV, JEPI, SCHD, SCHG |
| Q2 2025 | 174 | $212.1M | VUG, VTV, SCHD, JEPI, FBND |
| Q1 2025 | 158 | $173.4M | SCHD, VTV, JEPI, VUG, AAPL |
| Q4 2024 | 158 | $169.8M | SCHD, VUG, VTV, JEPI, AAPL |
| Q3 2024 | 154 | $158.6M | SCHD, VUG, VTV, JEPI, FBND |
| Q2 2024 | 142 | $147.7M | SCHD, VUG, JEPI, VTV, FBND |
| Q1 2024 | 136 | $137.8M | SCHD, JEPI, VUG, VTV, FBND |