Mayfair Advisory Group, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 14, 2025), Mayfair Advisory Group, LLC reported 158 stock positions worth $169.8 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 7.3% of the portfolio, followed by Vanguard Mrngstar GR ETF-Sui (VUG, 6.3%) and Vanguard Mrngstr Val ETF-Aui (VTV, 5.7%). Compared with Q3 2024, it opened 15 new positions, sold out of 11, added to 80 and reduced 30. The biggest buy was JPM Nasdaq Equity Premium (JEPQ, shares +106%) and the biggest sale Fidelity Total Bond ETF (FBND, shares −18%).
- Most Recent 13F
- Q2 2026
- Location
- BIRMINGHAM, AL
- CIK
- 0001801926
- Portfolio Value
- $169.8M (Q4 2024)
- SEC Filing
- 0001221073-25-000001 ↗ filed Jan 14, 2025
Holdings Value
Holdings 158 stocks · $169.8M
| SCHD Schwab US DVD Equity ETF | 7.32% | 454,919 | $12.4M | Add +4.2% |
| VUG Vanguard Mrngstar GR ETF-Sui | 6.35% | 26,263 | $10.8M | Add +9.6% |
| VTV Vanguard Mrngstr Val ETF-Aui | 5.73% | 57,441 | $9.7M | Add +11.0% |
| JEPI JPMorgan Equity Premium Inco | 5.68% | 167,516 | $9.6M | Add +9.7% |
| AAPL Apple Inc. | 4.47% | 30,321 | $7.6M | Reduce -0.2% |
| FBND Fidelity Total Bond ETF | 3.94% | 149,102 | $6.7M | Reduce -17.9% |
| SCHG Schwab US Large-Cap Growth | 3.83% | 233,202 | $6.5M | Add +3.8% |
| JPST JPMorgan Ultra-Short Income | 2.84% | 95,665 | $4.8M | Reduce -3.7% |
| AVUV Avantis US Small Cap Value | 2.21% | 38,806 | $3.7M | Add +10.7% |
| QUAL iShares MSCI USA Quality Fac | 1.90% | 18,156 | $3.2M | Reduce -0.2% |
| VTI VG Morningstar TS MKT ETF-US | 1.88% | 11,039 | $3.2M | Add +0.6% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 1.84% | 55,309 | $3.1M | Add +106.2% |
| VYMI Vanguard Int High DVD YLD Inc. | 1.72% | 42,985 | $2.9M | Reduce -1.0% |
| NVDA Nvidia Corp. | 1.62% | 20,435 | $2.7M | Add +14.1% |
| SCHB Schwab US Broad Market ETF | 1.42% | 106,406 | $2.4M | Add +18.3% |
| XOM Exxon Mobil Corp. | 1.42% | 22,380 | $2.4M | Add +0.5% |
| COWZ Pacer US Cash Cows 100 ETF | 1.38% | 41,370 | $2.3M | Add +13.5% |
| IVV iShares Core S&P 500 ETF | 1.38% | 3,967 | $2.3M | Add +3.5% |
| BUFZ FT Vest Laddered Moderate Bu | 1.27% | 90,098 | $2.2M | Reduce -0.9% |
| MSFT Microsoft Corp. | 1.11% | 4,458 | $1.9M | Add +4.5% |
| SO The Southern Co. | 1.02% | 21,132 | $1.7M | Add +5.2% |
| SPHQ Invesco S&P 500 Quality ETF | 0.99% | 25,018 | $1.7M | Add +1.4% |
| AME Ametek Inc. | 0.92% | 8,698 | $1.6M | No change |
| RY Royal Bank of Canada | 0.84% | 11,802 | $1.4M | No change |
| TSLA Tesla Inc. | 0.76% | 3,187 | $1.3M | Add +0.3% |
| CVX Chevron Corp. | 0.74% | 8,665 | $1.3M | Reduce -4.2% |
| DFAS Dimensional US Small Cap ETF | 0.74% | 19,211 | $1.3M | Add +19.6% |
| AMZN Amazon.com Inc. | 0.74% | 5,697 | $1.2M | Add +13.4% |
| MINT PIMCO Enhanced Short Maturit | 0.73% | 12,347 | $1.2M | Reduce -3.5% |
| VIG Vanguard Dividend Apprec ETF | 0.72% | 6,284 | $1.2M | Add +0.2% |
| LLY Eli Lilly & Co. | 0.70% | 1,533 | $1.2M | Add +4.4% |
| NSC Norfolk Southern Corp. | 0.69% | 5,001 | $1.2M | Add +2.7% |
| HELO JPMorgan Hedged Equity ETF | 0.64% | 17,631 | $1.1M | New |
| KO The Coca-Cola Co. | 0.64% | 17,543 | $1.1M | Add +0.6% |
| UCB United Community Banks | 0.63% | 33,098 | $1.1M | No change |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.61% | 3,721 | $1.0M | Add +30.7% |
| WMT Walmart Inc. | 0.54% | 10,191 | $921K | Reduce -0.4% |
| JPM JPMorgan Chase & Co. | 0.53% | 3,757 | $901K | Add +5.9% |
| PLTR Palantir Technologies Inc. Class A | 0.51% | 11,548 | $873K | Add +50.6% |
| SCHX Schwab US Large-Cap ETF | 0.50% | 36,359 | $843K | Add +50.5% |
| FDVV Fidelity High Dividend ETF | 0.49% | 16,741 | $836K | No change |
| MCD McDonald's Corp. | 0.46% | 2,695 | $781K | Add +4.5% |
| TFC Truist Financial Corp. | 0.45% | 17,597 | $763K | Add +12.8% |
| DGRW Wisdomtree U.S. Quality Divi | 0.45% | 9,378 | $759K | Add +4.4% |
| BX Blackstone Inc. | 0.44% | 4,337 | $748K | No change |
| LDUR PIMCO Enhanced Low Duration | 0.41% | 7,396 | $703K | Add +9.6% |
| IMCG iShares Morningstar Mid-Cap | 0.41% | 9,291 | $702K | Add +60.0% |
| SGOL Abrdn Physical Gold Shares | 0.40% | 27,200 | $681K | No change |
| GLD SPDR Gold Shares | 0.40% | 2,808 | $680K | Add +48.6% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.39% | 3,351 | $664K | Add +58.2% |
| BUFD FT VST Lad Deep Buf ETF-Usdi | 0.38% | 25,583 | $653K | Add +12.6% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.38% | 19,614 | $651K | Reduce -11.7% |
| GOOG Alphabet Inc. Class C | 0.38% | 3,393 | $646K | Add +13.4% |
| VEA Vanguard Ftse Developed ETF | 0.37% | 13,284 | $635K | Add +64.8% |
| HON Honeywell International Inc. | 0.36% | 2,734 | $618K | Add +0.6% |
| VYM Vanguard High DVD Yield ETF | 0.36% | 4,805 | $613K | Add +0.2% |
| CSX CSX Corp. | 0.36% | 18,905 | $610K | No change |
| VT Vanguard Tot World STK ETF | 0.36% | 5,187 | $609K | Add +19.2% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.34% | 13,235 | $582K | Add +12.8% |
| PM Philip Morris International | 0.34% | 4,786 | $576K | Add +0.1% |
| AVGO Broadcom Inc. | 0.33% | 2,401 | $557K | Add +4.0% |
| MRK Merck & Co. Inc. | 0.32% | 5,389 | $536K | Add +9.4% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.32% | 2,025 | $535K | No change |
| GOOGL Alphabet Inc. Class A | 0.31% | 2,813 | $532K | Reduce -1.1% |
| SCHV Schwab US Large-Cap Value | 0.31% | 20,007 | $522K | No change |
| BOND PIMCO Active Bond Exchange-T | 0.30% | 5,672 | $513K | Reduce -2.7% |
| PYLD PIMCO Multisector Bond Actv | 0.30% | 19,726 | $511K | New |
| LOW Lowe's Cos Inc. | 0.30% | 2,052 | $506K | Reduce -0.4% |
| MCO Moody's Corp. | 0.29% | 1,051 | $497K | Add +0.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.29% | 1,090 | $494K | No change |
| GL Globe Life Inc. | 0.29% | 4,417 | $493K | Add +0.1% |
| FELC Fidelity Enh LRG Cap Cor ETF | 0.27% | 14,017 | $462K | Add +40.1% |
| XLE SS Energy Select Sector | 0.27% | 5,367 | $460K | Add +3.4% |
| GPC Genuine Parts Co. | 0.27% | 3,858 | $450K | No change |
| PG The Procter & Gamble Co. | 0.26% | 2,647 | $444K | Add +1.9% |
| IWM iShares Russell 2000 ETF | 0.26% | 2,002 | $442K | No change |
| COP Conocophillips | 0.26% | 4,432 | $439K | Add +67.4% |
| VGT Vanguard Info Tech ETF | 0.26% | 705 | $438K | Add +3.8% |
| JNJ Johnson & Johnson | 0.25% | 2,992 | $433K | Reduce -4.0% |
| DUK Duke Energy Corp. | 0.24% | 3,778 | $407K | Reduce -5.5% |
| MA Mastercard Inc. Class A | 0.23% | 745 | $392K | Reduce -0.7% |
| VXUS Vanguard Total Intl Stock | 0.23% | 6,655 | $392K | Add +5.3% |
| IEFA iShares Core MSCI Eafe ETF | 0.23% | 5,577 | $392K | No change |
| QQQ Invesco QQQ Trust Series 1 | 0.23% | 758 | $387K | Add +2.9% |
| COST Costco Wholesale Corp. | 0.23% | 419 | $384K | No change |
| SMMD iShares Russell 2500 ETF | 0.22% | 5,606 | $381K | Add +13.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.22% | 648 | $380K | Add +5.9% |
| JPIE JPMorgan Income ETF | 0.22% | 8,306 | $379K | Reduce -27.7% |
| AXP American Express Co. | 0.22% | 1,273 | $378K | No change |
| ITOT iShares Core S&P Total U.S. | 0.22% | 2,855 | $367K | No change |
| RF Regions Financial Corp. | 0.22% | 15,537 | $365K | New |
| MO Altria Group Inc. | 0.21% | 6,873 | $359K | Add +0.5% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.21% | 7,018 | $359K | New |
| MPC Marathon Petroleum Corp. | 0.21% | 2,568 | $358K | Add +0.2% |
| DAUG FT Vest U.S. Equity Deep Buf | 0.21% | 8,880 | $352K | No change |
| JIRE JPMorgan Int Res Enh Eqty | 0.21% | 5,992 | $351K | Add +9.5% |
| IWF iShares Russell 1000 Growth | 0.20% | 859 | $345K | Add +16.9% |
| FANG Diamondback Energy Inc. | 0.20% | 2,072 | $339K | Add +10.9% |
| COOP Mr Cooper Group Inc. | 0.20% | 3,457 | $332K | No change |
| SCHF Schwab Intl Equity ETF | 0.19% | 17,631 | $326K | Add +24.0% |
Portfolio Sells Q3 2024 → Q4 2024
| FBND Fidelity Total Bond ETF | Reduce -17.9% | 3.94% | −1.36 |
| JPST JPMorgan Ultra-Short Income | Reduce -3.7% | 2.84% | −0.32 |
| VYMI Vanguard Int High DVD YLD Inc. | Reduce -1.0% | 1.72% | −0.29 |
| GJUL FT Vest US Equity Moderate B | Sold out | 0.00% | −0.18 |
| AMD Advanced Micro Devices | Sold out | 0.00% | −0.17 |
| DJUL FT Vest US Equity Deep Buffe | Sold out | 0.00% | −0.17 |
| QUAL iShares MSCI USA Quality Fac | Reduce -0.2% | 1.90% | −0.15 |
| NEE Nextera Energy Inc. | Sold out | 0.00% | −0.15 |
| EME Emcor Group Inc. | Reduce -53.7% | 0.12% | −0.15 |
| AFL Aflac Inc. | Sold out | 0.00% | −0.14 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Reduce -11.7% | 0.38% | −0.14 |
| HD Home Depot Inc. | Sold out | 0.00% | −0.13 |
| MRO Marathon Oil Corp. | Sold out | 0.00% | −0.13 |
| SDY SS SPDR S&P Dividend ETF | Sold out | 0.00% | −0.13 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Sold out | 0.00% | −0.13 |
| UNH Unitedhealth Group Inc. | Sold out | 0.00% | −0.13 |
| DHR Danaher Corp. | Sold out | 0.00% | −0.13 |
| CVX Chevron Corp. | Reduce -4.2% | 0.74% | −0.12 |
| JPIE JPMorgan Income ETF | Reduce -27.7% | 0.22% | −0.11 |
| MINT PIMCO Enhanced Short Maturit | Reduce -3.5% | 0.73% | −0.08 |
| BUFZ FT Vest Laddered Moderate Bu | Reduce -0.9% | 1.27% | −0.08 |
| JNJ Johnson & Johnson | Reduce -4.0% | 0.25% | −0.06 |
| AMGN Amgen Inc. | Reduce -8.7% | 0.13% | −0.06 |
| VZ Verizon Communications Inc. | Reduce -9.5% | 0.17% | −0.05 |
| LOW Lowe's Cos Inc. | Reduce -0.4% | 0.30% | −0.05 |
| ALL Allstate Corp. | Reduce -18.3% | 0.16% | −0.05 |
| DUK Duke Energy Corp. | Reduce -5.5% | 0.24% | −0.05 |
| BOND PIMCO Active Bond Exchange-T | Reduce -2.7% | 0.30% | −0.04 |
| SSD Simpson Manufacturing Co. Inc. | Reduce -1.2% | 0.16% | −0.04 |
| CAT Caterpillar Inc. | Reduce -3.4% | 0.18% | −0.04 |
| FCN Fti Consulting Inc. | Reduce -1.3% | 0.14% | −0.04 |
| GFEB FT Vest US Equity Moderate B | Reduce -6.0% | 0.17% | −0.02 |
| META Meta Platforms Inc. Class A | Reduce -0.2% | 0.17% | −0.02 |
| PRI Primerica Inc. | Reduce -1.6% | 0.16% | −0.02 |
| CRVL Corvel Corp. | Reduce -1.7% | 0.14% | −0.00 |
| MA Mastercard Inc. Class A | Reduce -0.7% | 0.23% | −0.00 |
| APH Amphenol Corp. Class A | Reduce -1.1% | 0.14% | +0.00 |
| GOOGL Alphabet Inc. Class A | Reduce -1.1% | 0.31% | +0.01 |
| WMT Walmart Inc. | Reduce -0.4% | 0.54% | +0.02 |
| NFLX Netflix Inc. | Reduce -0.9% | 0.16% | +0.02 |
| AAPL Apple Inc. | Reduce -0.2% | 4.47% | +0.12 |
Portfolio Buys Q3 2024 → Q4 2024
| JEPQ JPM Nasdaq Equity Premium | Add +106.2% | 1.84% | +0.92 |
| HELO JPMorgan Hedged Equity ETF | New | 0.64% | +0.64 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +9.6% | 6.35% | +0.55 |
| PLTR Palantir Technologies Inc. Class A | Add +50.6% | 0.51% | +0.32 |
| PYLD PIMCO Multisector Bond Actv | New | 0.30% | +0.30 |
| TSLA Tesla Inc. | Add +0.3% | 0.76% | +0.26 |
| RF Regions Financial Corp. | New | 0.22% | +0.22 |
| SPYV SS SPDR P S&P 500 Value ETF | New | 0.21% | +0.21 |
| NVDA Nvidia Corp. | Add +14.1% | 1.62% | +0.20 |
| SPYG SS SPDR P S&P 500 Growth ETF | New | 0.18% | +0.18 |
| SCHB Schwab US Broad Market ETF | Add +18.3% | 1.42% | +0.17 |
| SCHX Schwab US Large-Cap ETF | Add +50.5% | 0.50% | +0.15 |
| IMCG iShares Morningstar Mid-Cap | Add +60.0% | 0.41% | +0.15 |
| AXON Axon Enterprise Inc. | New | 0.15% | +0.15 |
| AMZN Amazon.com Inc. | Add +13.4% | 0.74% | +0.14 |
| SCHG Schwab US Large-Cap Growth | Add +3.8% | 3.83% | +0.14 |
| EMR Emerson Electric Co. | New | 0.14% | +0.14 |
| GBTC Grayscale Bitcoin Trust ETF | New | 0.14% | +0.14 |
| SAMT Strategas Macro Them Opps | New | 0.14% | +0.14 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +30.7% | 0.61% | +0.13 |
| V Visa Inc. Class A | New | 0.13% | +0.13 |
| NOW ServiceNow Inc. | New | 0.13% | +0.13 |
| DE Deere & Co. | New | 0.13% | +0.13 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +58.2% | 0.39% | +0.12 |
| MAR Marriott International Class A | New | 0.12% | +0.12 |
| LULU Lululemon Athletica Inc. | New | 0.12% | +0.12 |
| CMPR Cimpress PLC | New | 0.12% | +0.12 |
| VEA Vanguard Ftse Developed ETF | Add +64.8% | 0.37% | +0.11 |
| GLD SPDR Gold Shares | Add +48.6% | 0.40% | +0.11 |
| AVUV Avantis US Small Cap Value | Add +10.7% | 2.21% | +0.09 |
| DFAS Dimensional US Small Cap ETF | Add +19.6% | 0.74% | +0.08 |
| AVGO Broadcom Inc. | Add +4.0% | 0.33% | +0.07 |
| FELC Fidelity Enh LRG Cap Cor ETF | Add +40.1% | 0.27% | +0.07 |
| COP Conocophillips | Add +67.4% | 0.26% | +0.07 |
| GOOG Alphabet Inc. Class C | Add +13.4% | 0.38% | +0.06 |
| JPM JPMorgan Chase & Co. | Add +5.9% | 0.53% | +0.06 |
| SOFI Sofi Technologies Inc. | Add +3.7% | 0.11% | +0.05 |
| BAC Bank of America Corp. | Add +12.8% | 0.34% | +0.05 |
| COWZ Pacer US Cash Cows 100 ETF | Add +13.5% | 1.38% | +0.03 |
| TFC Truist Financial Corp. | Add +12.8% | 0.45% | +0.03 |
| VT Vanguard Tot World STK ETF | Add +19.2% | 0.36% | +0.03 |
| IWF iShares Russell 1000 Growth | Add +16.9% | 0.20% | +0.03 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +11.0% | 5.73% | +0.03 |
| BUFD FT VST Lad Deep Buf ETF-Usdi | Add +12.6% | 0.38% | +0.03 |
| HON Honeywell International Inc. | Add +0.6% | 0.36% | +0.01 |
| SMMD iShares Russell 2500 ETF | Add +13.5% | 0.22% | +0.01 |
| AIQ Global X Art Intel & Tech | Add +12.2% | 0.17% | +0.01 |
| AVIV Avantis Intl LRG Cap Val ETF | Add +23.2% | 0.18% | +0.01 |
| VWO Vanguard Ftse Emerging Marke | Add +26.9% | 0.18% | +0.01 |
| SCHF Schwab Intl Equity ETF | Add +24.0% | 0.19% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 185 | $331.7M | VTV, FENI, VUG, FMDE, FESM |
| Q1 2026 | 175 | $286.4M | VTV, FENI, VUG, FMDE, FESM |
| Q4 2025 | 177 | $257.5M | VTV, VUG, JEPI, SCHD, FBND |
| Q3 2025 | 190 | $233.1M | VUG, VTV, JEPI, SCHD, SCHG |
| Q2 2025 | 174 | $212.1M | VUG, VTV, SCHD, JEPI, FBND |
| Q1 2025 | 158 | $173.4M | SCHD, VTV, JEPI, VUG, AAPL |
| Q4 2024 | 158 | $169.8M | SCHD, VUG, VTV, JEPI, AAPL |
| Q3 2024 | 154 | $158.6M | SCHD, VUG, VTV, JEPI, FBND |
| Q2 2024 | 142 | $147.7M | SCHD, VUG, JEPI, VTV, FBND |
| Q1 2024 | 136 | $137.8M | SCHD, JEPI, VUG, VTV, FBND |