Mayfair Advisory Group, LLC
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 18, 2024), Mayfair Advisory Group, LLC reported 136 stock positions worth $137.8 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 7.8% of the portfolio, followed by JPMorgan Equity Premium Inco (JEPI, 6.1%) and Vanguard Mrngstar GR ETF-Sui (VUG, 5.6%). Compared with Q4 2023, it opened 14 new positions, sold out of 9, added to 86 and reduced 26. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +330%) and the biggest sale an exit from iShares 10-20 Year Treasury (TLH).
- Most Recent 13F
- Q2 2026
- Location
- BIRMINGHAM, AL
- CIK
- 0001801926
- Portfolio Value
- $137.8M (Q1 2024)
- SEC Filing
- 0001221073-24-000028 ↗ filed Apr 18, 2024
Holdings Value
Holdings 136 stocks · $137.8M
| SCHD Schwab US DVD Equity ETF | 7.80% | 133,354 | $10.8M | Add +7.3% |
| JEPI JPMorgan Equity Premium Inco | 6.07% | 144,493 | $8.4M | Add +13.0% |
| VUG Vanguard Mrngstar GR ETF-Sui | 5.62% | 22,508 | $7.7M | Add +13.9% |
| VTV Vanguard Mrngstr Val ETF-Aui | 5.53% | 46,743 | $7.6M | Add +21.9% |
| FBND Fidelity Total Bond ETF | 5.42% | 164,967 | $7.5M | Add +40.7% |
| JPST JPMorgan Ultra-Short Income | 4.44% | 121,168 | $6.1M | Add +4.9% |
| AAPL Apple Inc. | 3.81% | 30,638 | $5.3M | Add +2.5% |
| SCHG Schwab US Large-Cap Growth | 3.53% | 52,428 | $4.9M | Add +0.1% |
| QUAL iShares MSCI USA Quality Fac | 2.05% | 17,202 | $2.8M | Add +6.9% |
| VTI VG Morningstar TS MKT ETF-US | 2.05% | 10,860 | $2.8M | Add +26.0% |
| VYMI Vanguard Int High DVD YLD Inc. | 1.91% | 38,290 | $2.6M | Add +15.4% |
| XOM Exxon Mobil Corp. | 1.83% | 21,680 | $2.5M | Add +1.1% |
| AVUV Avantis US Small Cap Value | 1.63% | 23,939 | $2.2M | Add +12.7% |
| COWZ Pacer US Cash Cows 100 ETF | 1.42% | 33,724 | $2.0M | Add +28.3% |
| MSFT Microsoft Corp. | 1.31% | 4,281 | $1.8M | Add +10.7% |
| NVDA Nvidia Corp. | 1.21% | 1,841 | $1.7M | Add +7.9% |
| IVV iShares Core S&P 500 ETF | 1.18% | 3,097 | $1.6M | Add +330.1% |
| AME Ametek Inc. | 1.14% | 8,565 | $1.6M | Add +3.4% |
| CVX Chevron Corp. | 1.08% | 9,407 | $1.5M | Add +0.7% |
| SPHQ Invesco S&P 500 Quality ETF | 1.05% | 24,031 | $1.5M | Add +11.6% |
| SO The Southern Co. | 1.03% | 19,776 | $1.4M | Add +0.8% |
| MINT PIMCO Enhanced Short Maturit | 0.97% | 13,309 | $1.3M | Reduce -9.5% |
| NSC Norfolk Southern Corp. | 0.91% | 4,897 | $1.2M | Add +0.2% |
| RY Royal Bank of Canada | 0.86% | 11,802 | $1.2M | No change |
| XLE SS Energy Select Sector | 0.86% | 12,547 | $1.2M | Add +5.9% |
| GFEB FT Vest US Equity Moderate B | 0.84% | 33,707 | $1.2M | New |
| LLY Eli Lilly & Co. | 0.84% | 1,489 | $1.2M | Add +5.7% |
| UCB United Community Banks | 0.84% | 44,011 | $1.2M | Reduce -17.2% |
| VIG Vanguard Dividend Apprec ETF | 0.83% | 6,263 | $1.1M | Reduce -18.3% |
| KO The Coca-Cola Co. | 0.78% | 17,625 | $1.1M | Add +0.4% |
| SCHB Schwab US Broad Market ETF | 0.77% | 17,394 | $1.1M | Add +7.4% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.77% | 19,489 | $1.1M | Add +33.1% |
| DFAS Dimensional US Small Cap ETF | 0.68% | 14,952 | $932K | Add +25.4% |
| DDEC FT Vest U.S. Equity Deep Buf | 0.58% | 21,164 | $793K | New |
| LDUR PIMCO Enhanced Low Duration | 0.56% | 8,181 | $776K | Add +31.2% |
| MCD McDonald's Corp. | 0.55% | 2,675 | $754K | Add +1.1% |
| AMZN Amazon.com Inc. | 0.54% | 4,155 | $749K | Reduce -8.5% |
| SGOL Abrdn Physical Gold Shares | 0.52% | 33,500 | $712K | Add +21.8% |
| CSX CSX Corp. | 0.51% | 18,980 | $704K | Add +0.4% |
| TSLA Tesla Inc. | 0.49% | 3,818 | $671K | Reduce -0.2% |
| MRK Merck & Co. Inc. | 0.48% | 4,992 | $659K | Add +3.1% |
| DGRW Wisdomtree U.S. Quality Divi | 0.47% | 8,431 | $642K | Add +4.3% |
| TFC Truist Financial Corp. | 0.47% | 16,442 | $641K | Add +13.0% |
| JPM JPMorgan Chase & Co. | 0.46% | 3,163 | $634K | Add +5.6% |
| WMT Walmart Inc. | 0.45% | 10,351 | $623K | Add +2.4% |
| DFEB FT Vest U.S. Equity Deep Buf | 0.44% | 15,480 | $605K | New |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.44% | 2,321 | $605K | Add +2.3% |
| GPC Genuine Parts Co. | 0.43% | 3,858 | $598K | Reduce -0.6% |
| BOND PIMCO Active Bond Exchange-T | 0.40% | 5,964 | $548K | Add +0.0% |
| BX Blackstone Inc. | 0.40% | 4,149 | $545K | Add +9.9% |
| VYM Vanguard High DVD Yield ETF | 0.39% | 4,481 | $542K | Add +0.1% |
| DMAR FT Vest US Equity Deep Buffe | 0.39% | 15,284 | $533K | New |
| JPIE JPMorgan Income ETF | 0.38% | 11,492 | $524K | Add +12.0% |
| LOW Lowe's Cos Inc. | 0.38% | 2,046 | $521K | Add +2.0% |
| JNJ Johnson & Johnson | 0.38% | 3,294 | $521K | Reduce -10.3% |
| MPC Marathon Petroleum Corp. | 0.38% | 2,584 | $521K | Add +0.9% |
| GL Globe Life Inc. | 0.37% | 4,412 | $513K | Reduce -0.5% |
| SCHV Schwab US Large-Cap Value | 0.37% | 6,669 | $507K | No change |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.37% | 2,025 | $506K | New |
| GOOGL Alphabet Inc. Class A | 0.35% | 3,192 | $482K | Add +18.1% |
| VT Vanguard Tot World STK ETF | 0.35% | 4,324 | $478K | Add +34.4% |
| MMM 3M Co. | 0.35% | 4,504 | $478K | Add +8.9% |
| HON Honeywell International Inc. | 0.34% | 2,289 | $470K | Add +1.1% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.34% | 13,159 | $469K | New |
| BRK.B Berkshire Hathaway Inc. Class B | 0.33% | 1,090 | $458K | Add +10.8% |
| DJAN FT Vest U.S. Equity Deep Buf | 0.32% | 12,239 | $441K | New |
| PM Philip Morris International | 0.31% | 4,608 | $422K | Add +3.2% |
| PG The Procter & Gamble Co. | 0.31% | 2,597 | $421K | Reduce -13.8% |
| IWM iShares Russell 2000 ETF | 0.31% | 2,002 | $421K | Add +62.9% |
| MCO Moody's Corp. | 0.30% | 1,055 | $415K | Add +0.5% |
| IEFA iShares Core MSCI Eafe ETF | 0.30% | 5,577 | $414K | Add +65.5% |
| EME Emcor Group Inc. | 0.29% | 1,137 | $398K | Reduce -14.2% |
| GOOG Alphabet Inc. Class C | 0.29% | 2,611 | $398K | Add +18.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.29% | 752 | $393K | Add +18.4% |
| DUK Duke Energy Corp. | 0.27% | 3,899 | $377K | Add +0.5% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.27% | 9,824 | $373K | Add +23.8% |
| VXUS Vanguard Total Intl Stock | 0.27% | 6,089 | $367K | Add +0.4% |
| AMD Advanced Micro Devices | 0.26% | 2,001 | $361K | Add +3.6% |
| DNOV FT Vest US Equity Deep Buffe | 0.26% | 8,797 | $355K | Reduce -71.8% |
| VGT Vanguard Info Tech ETF | 0.26% | 674 | $353K | Add +12.2% |
| AXP American Express Co. | 0.25% | 1,539 | $350K | Add +2.1% |
| CAT Caterpillar Inc. | 0.25% | 955 | $350K | Add +2.3% |
| GLD SPDR Gold Shares | 0.25% | 1,690 | $348K | Add +2.3% |
| GPN Global Payments Inc. | 0.25% | 2,592 | $346K | Add +0.5% |
| MA Mastercard Inc. Class A | 0.25% | 713 | $343K | Add +41.2% |
| XRAY Dentsply Sirona Inc. | 0.24% | 10,151 | $337K | Reduce -0.2% |
| COP Conocophillips | 0.24% | 2,627 | $334K | Add +3.5% |
| SSD Simpson Manufacturing Co. Inc. | 0.24% | 1,624 | $333K | Reduce -3.2% |
| VZ Verizon Communications Inc. | 0.24% | 7,912 | $332K | Add +1.9% |
| QQQ Invesco QQQ Trust Series 1 | 0.24% | 745 | $331K | No change |
| ITOT iShares Core S&P Total U.S. | 0.24% | 2,855 | $329K | No change |
| OIH Vaneck Oil Services ETF | 0.24% | 974 | $328K | Add +7.2% |
| COST Costco Wholesale Corp. | 0.23% | 439 | $322K | Add +14.6% |
| SDY SS SPDR S&P Dividend ETF | 0.23% | 2,444 | $321K | Reduce -42.3% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.23% | 6,187 | $313K | No change |
| SCHX Schwab US Large-Cap ETF | 0.23% | 5,024 | $312K | Add +2.8% |
| SMMD iShares Russell 2500 ETF | 0.23% | 4,729 | $310K | Add +5.9% |
| AVGO Broadcom Inc. | 0.22% | 231 | $306K | Add +4.5% |
| IMCG iShares Morningstar Mid-Cap | 0.22% | 4,326 | $306K | Add +0.1% |
| ABBV Abbvie Inc. | 0.21% | 1,620 | $295K | Add +6.6% |
Portfolio Sells Q4 2023 → Q1 2024
| TLH iShares 10-20 Year Treasury | Sold out | 0.00% | −0.79 |
| DNOV FT Vest US Equity Deep Buffe | Reduce -71.8% | 0.26% | −0.77 |
| JMBS Janus Henderson Mortg Backed | Sold out | 0.00% | −0.67 |
| UCB United Community Banks | Reduce -17.2% | 0.84% | −0.48 |
| TSLA Tesla Inc. | Reduce -0.2% | 0.49% | −0.32 |
| SPTS SS SPDR P St Term TSY ETF | Sold out | 0.00% | −0.32 |
| USFR Wisdomtree Floating Rate Tre | Sold out | 0.00% | −0.31 |
| VIG Vanguard Dividend Apprec ETF | Reduce -18.3% | 0.83% | −0.28 |
| MINT PIMCO Enhanced Short Maturit | Reduce -9.5% | 0.97% | −0.28 |
| JAAA Janus Henderson Aaa Clo ETF | Reduce -53.0% | 0.18% | −0.27 |
| RSPT Invesco S&P 500 Equal Weight | Sold out | 0.00% | −0.26 |
| SDY SS SPDR S&P Dividend ETF | Reduce -42.3% | 0.23% | −0.22 |
| IQLT iShares MSCI International Q | Sold out | 0.00% | −0.21 |
| VGK Vanguard Ftse Europe ETF | Sold out | 0.00% | −0.18 |
| SPSM SS SPDR P S&P 600 Small Cap | Sold out | 0.00% | −0.17 |
| JNJ Johnson & Johnson | Reduce -10.3% | 0.38% | −0.12 |
| TRV The Travelers Cos Inc. | Reduce -38.3% | 0.21% | −0.12 |
| GL Globe Life Inc. | Reduce -0.5% | 0.37% | −0.09 |
| LMT Lockheed Martin Corp. | Reduce -26.1% | 0.15% | −0.09 |
| PG The Procter & Gamble Co. | Reduce -13.8% | 0.31% | −0.08 |
| ITA iShares U.S. Aerospace & Def | Reduce -19.1% | 0.18% | −0.07 |
| XRAY Dentsply Sirona Inc. | Reduce -0.2% | 0.24% | −0.06 |
| PFE Pfizer Inc. | Reduce -0.8% | 0.16% | −0.04 |
| AMZN Amazon.com Inc. | Reduce -8.5% | 0.54% | −0.04 |
| SSD Simpson Manufacturing Co. Inc. | Reduce -3.2% | 0.24% | −0.03 |
| FCN Fti Consulting Inc. | Reduce -3.2% | 0.19% | −0.03 |
| SCHF Schwab Intl Equity ETF | Reduce -2.6% | 0.19% | −0.02 |
| ONEY SS SPDR R1000 Yield Foc ETF | Reduce -4.5% | 0.17% | −0.02 |
| GPC Genuine Parts Co. | Reduce -0.6% | 0.43% | −0.02 |
| IWF iShares Russell 1000 Growth | Reduce -9.1% | 0.15% | −0.02 |
| BAKKT HOLDINGS INC | Sold out | 0.00% | −0.02 |
| RTX RTX Corp. | Reduce -2.3% | 0.17% | −0.01 |
| MANH Manhattan Associates Inc. | Reduce -3.1% | 0.17% | −0.00 |
| PRI Primerica Inc. | Reduce -3.2% | 0.18% | +0.00 |
| EME Emcor Group Inc. | Reduce -14.2% | 0.29% | +0.05 |
Portfolio Buys Q4 2023 → Q1 2024
| IVV iShares Core S&P 500 ETF | Add +330.1% | 1.18% | +0.89 |
| FBND Fidelity Total Bond ETF | Add +40.7% | 5.42% | +0.86 |
| GFEB FT Vest US Equity Moderate B | New | 0.84% | +0.84 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +21.9% | 5.53% | +0.61 |
| DDEC FT Vest U.S. Equity Deep Buf | New | 0.58% | +0.58 |
| NVDA Nvidia Corp. | Add +7.9% | 1.21% | +0.51 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +13.9% | 5.62% | +0.48 |
| DFEB FT Vest U.S. Equity Deep Buf | New | 0.44% | +0.44 |
| DMAR FT Vest US Equity Deep Buffe | New | 0.39% | +0.39 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | New | 0.37% | +0.37 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | New | 0.34% | +0.34 |
| DJAN FT Vest U.S. Equity Deep Buf | New | 0.32% | +0.32 |
| VTI VG Morningstar TS MKT ETF-US | Add +26.0% | 2.05% | +0.32 |
| COWZ Pacer US Cash Cows 100 ETF | Add +28.3% | 1.42% | +0.25 |
| DIS The Walt Disney Co. | New | 0.20% | +0.20 |
| TGT Target Corp. | New | 0.19% | +0.19 |
| VEA Vanguard Ftse Developed ETF | New | 0.16% | +0.16 |
| OKE Oneok Inc. | New | 0.16% | +0.16 |
| UNH Unitedhealth Group Inc. | New | 0.15% | +0.15 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | New | 0.15% | +0.15 |
| MRO Marathon Oil Corp. | New | 0.15% | +0.15 |
| JEPQ JPM Nasdaq Equity Premium | Add +33.1% | 0.77% | +0.15 |
| LLY Eli Lilly & Co. | Add +5.7% | 0.84% | +0.13 |
| IEFA iShares Core MSCI Eafe ETF | Add +65.5% | 0.30% | +0.10 |
| IWM iShares Russell 2000 ETF | Add +62.9% | 0.31% | +0.10 |
| MSFT Microsoft Corp. | Add +10.7% | 1.31% | +0.09 |
| DFAS Dimensional US Small Cap ETF | Add +25.4% | 0.68% | +0.07 |
| SPHQ Invesco S&P 500 Quality ETF | Add +11.6% | 1.05% | +0.07 |
| JEPI JPMorgan Equity Premium Inco | Add +13.0% | 6.07% | +0.07 |
| MA Mastercard Inc. Class A | Add +41.2% | 0.25% | +0.07 |
| VT Vanguard Tot World STK ETF | Add +34.4% | 0.35% | +0.07 |
| LDUR PIMCO Enhanced Low Duration | Add +31.2% | 0.56% | +0.06 |
| SGOL Abrdn Physical Gold Shares | Add +21.8% | 0.52% | +0.06 |
| QUAL iShares MSCI USA Quality Fac | Add +6.9% | 2.05% | +0.05 |
| MPC Marathon Petroleum Corp. | Add +0.9% | 0.38% | +0.05 |
| VYMI Vanguard Int High DVD YLD Inc. | Add +15.4% | 1.91% | +0.04 |
| BAC Bank of America Corp. | Add +23.8% | 0.27% | +0.04 |
| AMD Advanced Micro Devices | Add +3.6% | 0.26% | +0.03 |
| GOOGL Alphabet Inc. Class A | Add +18.1% | 0.35% | +0.03 |
| SAND Sandstorm Gold Ltd. | Add +50.0% | 0.11% | +0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +18.4% | 0.29% | +0.03 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +10.8% | 0.33% | +0.03 |
| GOOG Alphabet Inc. Class C | Add +18.1% | 0.29% | +0.03 |
| COST Costco Wholesale Corp. | Add +14.6% | 0.23% | +0.02 |
| CAT Caterpillar Inc. | Add +2.3% | 0.25% | +0.02 |
| JPM JPMorgan Chase & Co. | Add +5.6% | 0.46% | +0.02 |
| AVGO Broadcom Inc. | Add +4.5% | 0.22% | +0.02 |
| VGT Vanguard Info Tech ETF | Add +12.2% | 0.26% | +0.02 |
| AXP American Express Co. | Add +2.1% | 0.25% | +0.01 |
| MRK Merck & Co. Inc. | Add +3.1% | 0.48% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 185 | $331.7M | VTV, FENI, VUG, FMDE, FESM |
| Q1 2026 | 175 | $286.4M | VTV, FENI, VUG, FMDE, FESM |
| Q4 2025 | 177 | $257.5M | VTV, VUG, JEPI, SCHD, FBND |
| Q3 2025 | 190 | $233.1M | VUG, VTV, JEPI, SCHD, SCHG |
| Q2 2025 | 174 | $212.1M | VUG, VTV, SCHD, JEPI, FBND |
| Q1 2025 | 158 | $173.4M | SCHD, VTV, JEPI, VUG, AAPL |
| Q4 2024 | 158 | $169.8M | SCHD, VUG, VTV, JEPI, AAPL |
| Q3 2024 | 154 | $158.6M | SCHD, VUG, VTV, JEPI, FBND |
| Q2 2024 | 142 | $147.7M | SCHD, VUG, JEPI, VTV, FBND |
| Q1 2024 | 136 | $137.8M | SCHD, JEPI, VUG, VTV, FBND |