Mayfair Advisory Group, LLC

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 21, 2025), Mayfair Advisory Group, LLC reported 190 stock positions worth $233.1 million. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 6.3% of the portfolio, followed by Vanguard Mrngstr Val ETF-Aui (VTV, 6.2%) and JPMorgan Equity Premium Inco (JEPI, 4.3%). Compared with Q2 2025, it opened 19 new positions, sold out of 3, added to 80 and reduced 28. The biggest buy was Fidelity Enhanced Small Cap (FESM, shares +178%) and the biggest sale Schwab US DVD Equity ETF (SCHD, shares −16%).

Most Recent 13F
Q2 2026
Location
BIRMINGHAM, AL
CIK
0001801926
Portfolio Value
$233.1M (Q3 2025)
SEC Filing
0001801926-25-000002 ↗ filed Oct 21, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $137.8M Q1 2024 Q2 2024: $147.7M Q2 2024 Q3 2024: $158.6M Q3 2024 Q4 2024: $169.8M Q4 2024 Q1 2025: $173.4M Q1 2025 Q2 2025: $212.1M Q2 2025 Q3 2025: $233.1M $233.1M Q3 2025 Q4 2025: $257.5M Q4 2025 Q1 2026: $286.4M Q1 2026 Q2 2026: $331.7M Q2 2026

Holdings 190 stocks · $233.1M
VUG Vanguard Mrngstar GR ETF-Sui 6.33% 30,761 $14.8M Add +6.1%
VTV Vanguard Mrngstr Val ETF-Aui 6.22% 77,741 $14.5M Add +5.5%
JEPI JPMorgan Equity Premium Inco 4.29% 175,221 $10.0M Reduce -7.1%
SCHD Schwab US DVD Equity ETF 4.09% 349,671 $9.5M Reduce -15.6%
SCHG Schwab US Large-Cap Growth 3.63% 265,307 $8.5M Add +1.7%
FBND Fidelity Total Bond ETF 3.50% 176,422 $8.2M Add +0.4%
AAPL Apple Inc. 3.16% 28,927 $7.4M Reduce -0.9%
VYMI Vanguard Int High DVD YLD Inc. 2.42% 66,696 $5.6M Add +1.2%
FESM Fidelity Enhanced Small Cap 2.36% 150,563 $5.5M Add +177.8%
FMDE Fidelity Enhanced Mid Cap Co. 2.30% 148,132 $5.4M Add +68.1%
MGV Vngrd Mrgstr MG CP VL ETF-Ui 2.13% 36,021 $5.0M Add +61.5%
AVUV Avantis US Small Cap Value 1.73% 40,508 $4.0M Add +0.7%
VTI VG Morningstar TS MKT ETF-US 1.61% 11,437 $3.8M Reduce -0.1%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 1.56% 63,404 $3.6M Reduce -15.4%
QUAL iShares MSCI USA Quality Fac 1.56% 18,659 $3.6M Add +0.1%
JPST JPMorgan Ultra-Short Income 1.51% 69,447 $3.5M Add +1.1%
FENI Fidelity Enhanced Intl ETF 1.48% 97,572 $3.4M Add +53.5%
NVDA Nvidia Corp. 1.39% 17,308 $3.2M Reduce -0.7%
IVV iShares Core S&P 500 ETF 1.28% 4,454 $3.0M Add +1.1%
SCHB Schwab US Broad Market ETF 1.27% 114,978 $3.0M Add +1.4%
PLTR Palantir Technologies Inc. Class A 1.17% 14,935 $2.7M Add +0.4%
PYLD PIMCO Multisector Bond Actv 1.12% 96,859 $2.6M Add +4.0%
SCHX Schwab US Large-Cap ETF 1.11% 98,674 $2.6M Reduce -1.0%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 1.10% 6,369 $2.6M Add +0.1%
XOM Exxon Mobil Corp. 1.07% 22,089 $2.5M No change
SPHQ Invesco S&P 500 Quality ETF 1.06% 33,827 $2.5M Add +0.8%
BUFZ FT Vest Laddered Moderate Bu 0.98% 87,839 $2.3M Reduce -0.8%
MSFT Microsoft Corp. 0.95% 4,269 $2.2M Add +1.7%
DFAS Dimensional US Small Cap ETF 0.94% 31,850 $2.2M Add +0.2%
COWZ Pacer US Cash Cows 100 ETF 0.90% 36,582 $2.1M Reduce -4.7%
JCPB JPMorgan Core Plus Bond ETF 0.86% 42,018 $2.0M Add +0.4%
SO The Southern Co. 0.79% 19,454 $1.8M Add +0.1%
HELO JPMorgan Hedged Equity ETF 0.77% 27,533 $1.8M Add +3.0%
RY Royal Bank of Canada 0.75% 11,802 $1.7M No change
FDVV Fidelity High Dividend ETF 0.74% 30,977 $1.7M No change
AME Ametek Inc. 0.70% 8,698 $1.6M No change
NSC Norfolk Southern Corp. 0.63% 4,868 $1.5M No change
VIG Vanguard Dividend Apprec ETF 0.59% 6,340 $1.4M Reduce -0.2%
CVX Chevron Corp. 0.52% 7,749 $1.2M Add +1.9%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.51% 4,004 $1.2M Add +4.6%
JPM JPMorgan Chase & Co. 0.51% 3,755 $1.2M Add +1.0%
KO The Coca-Cola Co. 0.49% 17,162 $1.1M Add +1.3%
LLY Eli Lilly & Co. 0.48% 1,470 $1.1M Add +1.4%
AMZN Amazon.com Inc. 0.48% 5,089 $1.1M No change
GLD SPDR Gold Shares 0.48% 3,129 $1.1M Add +0.0%
WMT Walmart Inc. 0.47% 10,561 $1.1M Add +3.4%
UCB United Community Banks 0.45% 33,098 $1.0M No change
VEA Vanguard Ftse Developed ETF 0.42% 16,412 $983K Add +13.0%
DGRW Wisdomtree U.S. Quality Divi 0.41% 10,812 $962K Add +2.0%
MINT PIMCO Enhanced Short Maturit 0.41% 9,510 $958K Reduce -8.9%
FDEM Fidelity Emrg MRKT Multifact 0.37% 28,951 $871K Add +49.5%
FELC Fidelity Enh LRG Cap Cor ETF 0.37% 23,261 $867K Add +2.8%
FNDF Schwab Fndmn Intl LRG Co. ETF 0.37% 19,835 $852K Add +0.1%
GPIX GLDM SA S&P 500 PR in ETF-US 0.35% 15,570 $813K New
VBR Vngrd Mrngst SL-CP Val ETF-U 0.34% 3,795 $792K Add +6.6%
IMCG iShares Morningstar Mid-Cap 0.34% 9,537 $789K Add +0.1%
IEFA iShares Core MSCI Eafe ETF 0.33% 8,834 $771K No change
BRK.B Berkshire Hathaway Inc. Class B 0.33% 1,509 $759K Reduce -1.5%
VT Vanguard Tot World STK ETF 0.32% 5,377 $741K Add +0.1%
AVGO Broadcom Inc. 0.32% 2,236 $738K Add +0.0%
GPIQ GS Nasdaq-100 PR Inc. ETF-Usd 0.32% 14,050 $737K New
MCD McDonald's Corp. 0.31% 2,386 $725K Add +0.8%
TFC Truist Financial Corp. 0.30% 15,497 $709K Reduce -0.6%
BUFD FT VST Lad Deep Buf ETF-Usdi 0.30% 25,583 $707K No change
GOOG Alphabet Inc. Class C 0.30% 2,895 $705K Reduce -3.3%
TSLA Tesla Inc. 0.30% 1,582 $704K Reduce -32.1%
BX Blackstone Inc. 0.30% 4,116 $703K No change
SCHV Schwab US Large-Cap Value 0.30% 24,149 $703K Add +10.1%
VYM Vanguard High DVD Yield ETF 0.30% 4,933 $695K Add +1.3%
CSX CSX Corp. 0.29% 18,905 $671K No change
PM Philip Morris International 0.28% 4,083 $662K No change
GOOGL Alphabet Inc. Class A 0.28% 2,649 $644K Add +0.0%
VGT Vanguard Info Tech ETF 0.28% 859 $642K Add +2.6%
GL Globe Life Inc. 0.27% 4,429 $633K No change
SAMT Strategas Macro Them Opps 0.26% 16,530 $616K Add +5.1%
AIQ Global X Art Intel & Tech 0.26% 12,323 $609K No change
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.26% 2,045 $601K No change
LDUR PIMCO Enhanced Low Duration 0.26% 6,229 $599K Add +0.4%
MCO Moody's Corp. 0.25% 1,228 $585K Add +0.1%
IWF iShares Russell 1000 Growth 0.24% 1,202 $563K Add +30.6%
AVIV Avantis Intl LRG Cap Val ETF 0.23% 8,099 $546K Add +1.6%
GPC Genuine Parts Co. 0.23% 3,858 $535K No change
SMMD iShares Russell 2500 ETF 0.23% 7,228 $533K Add +0.3%
BINC iShares Flex I A ETF-Usd Inc. 0.22% 9,702 $517K Add +70.5%
VXUS Vanguard Total Intl Stock 0.22% 6,948 $510K Add +0.3%
BOND PIMCO Active Bond Exchange-T 0.21% 5,343 $499K Reduce -1.8%
MPC Marathon Petroleum Corp. 0.21% 2,585 $498K Add +0.2%
SCHF Schwab Intl Equity ETF 0.21% 21,311 $496K Add +3.0%
LOW Lowe's Cos Inc. 0.21% 1,960 $493K No change
JNJ Johnson & Johnson 0.21% 2,638 $489K Reduce -0.6%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.21% 9,434 $487K No change
IWM iShares Russell 2000 ETF 0.21% 1,990 $482K No change
DUK Duke Energy Corp. 0.20% 3,760 $465K No change
JPIE JPMorgan Income ETF 0.19% 9,706 $450K Add +1.0%
ABBV Abbvie Inc. 0.19% 1,940 $449K Add +1.2%
SPY SS SPDR S&P 500 ETF Trust-US 0.19% 665 $443K Add +0.1%
SGOL Abrdn Physical Gold Shares 0.19% 12,000 $442K No change
VOO Vanguard S&P 500 ETF 0.19% 721 $442K Add +2.3%
VWO Vanguard Ftse Emerging Marke 0.19% 8,060 $437K Add +7.0%
HON Honeywell International Inc. 0.19% 2,057 $433K Add +3.4%

Show all 190 holdings

Portfolio Sells Q2 2025 → Q3 2025
SCHD Schwab US DVD Equity ETF Reduce -15.6% 4.09% −1.16
JEPI JPMorgan Equity Premium Inco Reduce -7.1% 4.29% −0.69
JEPQ JPM Nasdaq Equity Premium Reduce -15.4% 1.56% −0.39
DFEB FT Vest U.S. Equity Deep Buf Sold out 0.00% −0.18
MINO PIMCO Municipal Income Oppor Reduce -53.1% 0.12% −0.16
NVDA Nvidia Corp. Reduce -0.7% 1.39% −0.12
PFE Pfizer Inc. Sold out 0.00% −0.11
COWZ Pacer US Cash Cows 100 ETF Reduce -4.7% 0.90% −0.10
AMD Advanced Micro Devices Sold out 0.00% −0.10
BUFZ FT Vest Laddered Moderate Bu Reduce -0.8% 0.98% −0.08
MINT PIMCO Enhanced Short Maturit Reduce -8.9% 0.41% −0.08
VTI VG Morningstar TS MKT ETF-US Reduce -0.1% 1.61% −0.08
SCHX Schwab US Large-Cap ETF Reduce -1.0% 1.11% −0.07
EME Emcor Group Inc. Reduce -34.3% 0.11% −0.07
TSLA Tesla Inc. Reduce -32.1% 0.30% −0.06
VIG Vanguard Dividend Apprec ETF Reduce -0.2% 0.59% −0.03
BOND PIMCO Active Bond Exchange-T Reduce -1.8% 0.21% −0.02
COOP Mr Cooper Group Inc. Reduce -24.0% 0.10% −0.02
CMPR Cimpress PLC Reduce -15.8% 0.13% −0.02
AMGN Amgen Inc. Reduce -0.3% 0.13% −0.02
RSP Invesco S&P 500 Equal Weight Reduce -7.1% 0.11% −0.02
JAAA Janus Henderson Aaa Clo ETF Reduce -1.6% 0.13% −0.02
TFC Truist Financial Corp. Reduce -0.6% 0.30% −0.01
XLE SS Energy Select Sector Reduce -2.1% 0.18% −0.01
BRK.B Berkshire Hathaway Inc. Class B Reduce -1.5% 0.33% −0.01
JNJ Johnson & Johnson Reduce -0.6% 0.21% −0.01
GOLF Acushnet Holdings Corp. Reduce -0.8% 0.09% −0.01
RRR Red Rock Resorts Inc. Class A Reduce -3.4% 0.10% −0.01
AAPL Apple Inc. Reduce -0.9% 3.16% +0.00
GOOG Alphabet Inc. Class C Reduce -3.3% 0.30% +0.02
UGL Proshares Ultra Gold Reduce -0.1% 0.14% +0.02

Portfolio Buys Q2 2025 → Q3 2025
FESM Fidelity Enhanced Small Cap Add +177.8% 2.36% +1.51
FMDE Fidelity Enhanced Mid Cap Co. Add +68.1% 2.30% +0.86
MGV Vngrd Mrgstr MG CP VL ETF-Ui Add +61.5% 2.13% +0.75
FENI Fidelity Enhanced Intl ETF Add +53.5% 1.48% +0.47
GPIX GLDM SA S&P 500 PR in ETF-US New 0.35% +0.35
GPIQ GS Nasdaq-100 PR Inc. ETF-Usd New 0.32% +0.32
DAUG FT Vest U.S. Equity Deep Buf New 0.16% +0.16
FDEM Fidelity Emrg MRKT Multifact Add +49.5% 0.37% +0.11
NEE Nextera Energy Inc. New 0.10% +0.10
BND Vanguard Total Bond Market New 0.09% +0.09
CRM Salesforce Inc. New 0.09% +0.09
EEM iShares MSCI Emerging Market New 0.09% +0.09
GE General Electric New 0.09% +0.09
AFL Aflac Inc. New 0.09% +0.09
APLD Applied Digital Corp. New 0.09% +0.09
AOR iShares Core 60/40 Balanced New 0.09% +0.09
ORCL Oracle Corp. New 0.09% +0.09
RKLB Rocket Lab Corp. New 0.09% +0.09
QSPT FT Vest Nasdaq-100 Buffer Et New 0.09% +0.09
AVLV Avantis US Large Cap Value New 0.09% +0.09
FBK FB Financial Corp. New 0.09% +0.09
APP AppLovin Corp. Class A New 0.09% +0.09
GNR State Street SPDR S&P Global New 0.09% +0.09
UBER Uber Technologies Inc. New 0.09% +0.09
BINC iShares Flex I A ETF-Usd Inc. Add +70.5% 0.22% +0.08
VUG Vanguard Mrngstar GR ETF-Sui Add +6.1% 6.33% +0.06
LLY Eli Lilly & Co. Add +1.4% 0.48% +0.05
IWF iShares Russell 1000 Growth Add +30.6% 0.24% +0.05
VTV Vanguard Mrngstr Val ETF-Aui Add +5.5% 6.22% +0.04
GOOGL Alphabet Inc. Class A Add +0.0% 0.28% +0.02
VEA Vanguard Ftse Developed ETF Add +13.0% 0.42% +0.02
MPC Marathon Petroleum Corp. Add +0.2% 0.21% +0.02
GLD SPDR Gold Shares Add +0.0% 0.48% +0.02
ABBV Abbvie Inc. Add +1.2% 0.19% +0.01
SCHV Schwab US Large-Cap Value Add +10.1% 0.30% +0.01
VBK Van Morst SML-Cap Gro-Usd Inc. Add +4.6% 0.51% +0.01
VWO Vanguard Ftse Emerging Marke Add +7.0% 0.19% +0.01
VBR Vngrd Mrngst SL-CP Val ETF-U Add +6.6% 0.34% +0.01
AIG American International Group Add +14.2% 0.13% +0.01
SCHA Schwab US Small-Cap ETF Add +4.5% 0.12% +0.00
JPM JPMorgan Chase & Co. Add +1.0% 0.51% +0.00
JIRE JPMorgan Int Res Enh Eqty Add +8.2% 0.12% +0.00
RTX RTX Corp. Add +2.4% 0.17% +0.00
SAMT Strategas Macro Them Opps Add +5.1% 0.26% +0.00
PVAL Putnam Focused LRG Cap Value Add +3.5% 0.11% −0.00
VGT Vanguard Info Tech ETF Add +2.6% 0.28% −0.00
CIBR First Trust Nasdaq Cybersecu Add +1.6% 0.10% −0.00
DIVO Amplify CWP Enhan Divid ETF Add +2.3% 0.11% −0.00
MRK Merck & Co. Inc. Add +3.0% 0.15% −0.00
T AT&T Inc. Add +4.5% 0.09% −0.00

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 185$331.7MVTV, FENI, VUG, FMDE, FESM
Q1 2026 175$286.4MVTV, FENI, VUG, FMDE, FESM
Q4 2025 177$257.5MVTV, VUG, JEPI, SCHD, FBND
Q3 2025 190$233.1MVUG, VTV, JEPI, SCHD, SCHG
Q2 2025 174$212.1MVUG, VTV, SCHD, JEPI, FBND
Q1 2025 158$173.4MSCHD, VTV, JEPI, VUG, AAPL
Q4 2024 158$169.8MSCHD, VUG, VTV, JEPI, AAPL
Q3 2024 154$158.6MSCHD, VUG, VTV, JEPI, FBND
Q2 2024 142$147.7MSCHD, VUG, JEPI, VTV, FBND
Q1 2024 136$137.8MSCHD, JEPI, VUG, VTV, FBND