Mayfair Advisory Group, LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 23, 2024), Mayfair Advisory Group, LLC reported 154 stock positions worth $158.6 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 7.8% of the portfolio, followed by Vanguard Mrngstar GR ETF-Sui (VUG, 5.8%) and Vanguard Mrngstr Val ETF-Aui (VTV, 5.7%). Compared with Q2 2024, it opened 23 new positions, sold out of 11, added to 64 and reduced 34. The biggest buy was Avantis US Small Cap Value (AVUV, shares +34%) and the biggest sale JPMorgan Ultra-Short Income (JPST, shares −11%).
- Most Recent 13F
- Q2 2026
- Location
- BIRMINGHAM, AL
- CIK
- 0001801926
- Portfolio Value
- $158.6M (Q3 2024)
- SEC Filing
- 0001221073-24-000086 ↗ filed Oct 23, 2024
Holdings Value
Holdings 154 stocks · $158.6M
| SCHD Schwab US DVD Equity ETF | 7.77% | 145,468 | $12.3M | Add +4.9% |
| VUG Vanguard Mrngstar GR ETF-Sui | 5.80% | 23,971 | $9.2M | Add +1.7% |
| VTV Vanguard Mrngstr Val ETF-Aui | 5.70% | 51,766 | $9.0M | Add +4.4% |
| JEPI JPMorgan Equity Premium Inco | 5.70% | 152,756 | $9.0M | Add +1.1% |
| FBND Fidelity Total Bond ETF | 5.30% | 181,699 | $8.4M | Add +7.1% |
| AAPL Apple Inc. | 4.35% | 30,390 | $6.9M | Add +1.0% |
| SCHG Schwab US Large-Cap Growth | 3.69% | 56,147 | $5.8M | Add +0.8% |
| JPST JPMorgan Ultra-Short Income | 3.16% | 99,319 | $5.0M | Reduce -11.3% |
| AVUV Avantis US Small Cap Value | 2.12% | 35,063 | $3.4M | Add +34.3% |
| QUAL iShares MSCI USA Quality Fac | 2.06% | 18,193 | $3.3M | Add +3.5% |
| VYMI Vanguard Int High DVD YLD Inc. | 2.00% | 43,401 | $3.2M | Add +11.6% |
| VTI VG Morningstar TS MKT ETF-US | 1.96% | 10,971 | $3.1M | Add +0.4% |
| XOM Exxon Mobil Corp. | 1.75% | 22,259 | $2.8M | Add +0.7% |
| NVDA Nvidia Corp. | 1.41% | 17,915 | $2.2M | Add +0.4% |
| IVV iShares Core S&P 500 ETF | 1.39% | 3,832 | $2.2M | Add +5.5% |
| BUFZ FT Vest Laddered Moderate Bu | 1.35% | 90,962 | $2.1M | Add +6.7% |
| COWZ Pacer US Cash Cows 100 ETF | 1.34% | 36,450 | $2.1M | Add +1.2% |
| SCHB Schwab US Broad Market ETF | 1.26% | 29,990 | $2.0M | Add +33.7% |
| SO The Southern Co. | 1.14% | 20,090 | $1.8M | Add +0.1% |
| MSFT Microsoft Corp. | 1.12% | 4,268 | $1.8M | Add +0.4% |
| SPHQ Invesco S&P 500 Quality ETF | 1.04% | 24,665 | $1.7M | Add +0.5% |
| AME Ametek Inc. | 0.93% | 8,698 | $1.5M | Add +1.6% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.92% | 26,824 | $1.5M | Reduce -9.0% |
| RY Royal Bank of Canada | 0.91% | 11,802 | $1.4M | No change |
| CVX Chevron Corp. | 0.86% | 9,048 | $1.4M | Reduce -2.9% |
| LLY Eli Lilly & Co. | 0.82% | 1,469 | $1.3M | Add +0.4% |
| MINT PIMCO Enhanced Short Maturit | 0.81% | 12,797 | $1.3M | Reduce -4.4% |
| VIG Vanguard Dividend Apprec ETF | 0.78% | 6,269 | $1.2M | Add +0.1% |
| KO The Coca-Cola Co. | 0.77% | 17,431 | $1.2M | Add +0.0% |
| NSC Norfolk Southern Corp. | 0.76% | 4,868 | $1.2M | Reduce -0.2% |
| DFAS Dimensional US Small Cap ETF | 0.65% | 16,061 | $1.0M | Add +3.1% |
| UCB United Community Banks | 0.59% | 33,098 | $940K | Reduce -9.8% |
| AMZN Amazon.com Inc. | 0.59% | 5,025 | $937K | Add +21.5% |
| FDVV Fidelity High Dividend ETF | 0.53% | 16,741 | $846K | Add +126.3% |
| WMT Walmart Inc. | 0.52% | 10,236 | $829K | No change |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.52% | 22,202 | $822K | No change |
| TSLA Tesla Inc. | 0.50% | 3,177 | $795K | Add +0.5% |
| MCD McDonald's Corp. | 0.49% | 2,579 | $783K | Reduce -1.0% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.48% | 2,847 | $762K | Add +11.7% |
| JPM JPMorgan Chase & Co. | 0.47% | 3,547 | $749K | No change |
| DGRW Wisdomtree U.S. Quality Divi | 0.47% | 8,982 | $745K | Add +0.1% |
| SGOL Abrdn Physical Gold Shares | 0.43% | 27,200 | $689K | Reduce -27.5% |
| TFC Truist Financial Corp. | 0.42% | 15,597 | $661K | Reduce -1.2% |
| BX Blackstone Inc. | 0.42% | 4,337 | $659K | Add +4.5% |
| CSX CSX Corp. | 0.41% | 18,905 | $652K | Reduce -0.4% |
| LDUR PIMCO Enhanced Low Duration | 0.41% | 6,751 | $643K | Add +6.6% |
| VYM Vanguard High DVD Yield ETF | 0.39% | 4,797 | $617K | Add +2.0% |
| BUFD FT VST Lad Deep Buf ETF-Usdi | 0.36% | 22,724 | $570K | Add +144.3% |
| PM Philip Morris International | 0.36% | 4,782 | $570K | No change |
| HON Honeywell International Inc. | 0.35% | 2,717 | $554K | Reduce -0.9% |
| LOW Lowe's Cos Inc. | 0.35% | 2,060 | $552K | Add +0.8% |
| SCHX Schwab US Large-Cap ETF | 0.34% | 8,051 | $546K | Add +0.3% |
| BOND PIMCO Active Bond Exchange-T | 0.34% | 5,827 | $544K | Add +2.8% |
| MRK Merck & Co. Inc. | 0.34% | 4,925 | $541K | Add +0.5% |
| SCHV Schwab US Large-Cap Value | 0.34% | 6,669 | $535K | No change |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.34% | 2,025 | $534K | No change |
| JPIE JPMorgan Income ETF | 0.33% | 11,492 | $529K | No change |
| GPC Genuine Parts Co. | 0.33% | 3,858 | $527K | No change |
| VT Vanguard Tot World STK ETF | 0.33% | 4,350 | $520K | Add +0.3% |
| GOOG Alphabet Inc. Class C | 0.32% | 2,992 | $504K | Add +15.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.32% | 1,090 | $504K | No change |
| JNJ Johnson & Johnson | 0.32% | 3,117 | $500K | Reduce -2.1% |
| XLE SS Energy Select Sector | 0.30% | 5,191 | $484K | Reduce -2.8% |
| MCO Moody's Corp. | 0.30% | 1,050 | $484K | Reduce -0.5% |
| GOOGL Alphabet Inc. Class A | 0.30% | 2,843 | $475K | Add +11.4% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.30% | 11,735 | $471K | Add +19.4% |
| GL Globe Life Inc. | 0.30% | 4,412 | $470K | Reduce -8.5% |
| GLD SPDR Gold Shares | 0.29% | 1,890 | $463K | Add +9.8% |
| DUK Duke Energy Corp. | 0.29% | 3,999 | $456K | Reduce -1.1% |
| MPC Marathon Petroleum Corp. | 0.28% | 2,562 | $441K | Reduce -0.8% |
| IWM iShares Russell 2000 ETF | 0.28% | 2,002 | $439K | No change |
| PG The Procter & Gamble Co. | 0.28% | 2,597 | $439K | No change |
| EME Emcor Group Inc. | 0.27% | 995 | $433K | Reduce -0.5% |
| IEFA iShares Core MSCI Eafe ETF | 0.27% | 5,577 | $430K | No change |
| IMCG iShares Morningstar Mid-Cap | 0.27% | 5,806 | $423K | Add +2.5% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.27% | 2,118 | $423K | Add +23.6% |
| VEA Vanguard Ftse Developed ETF | 0.27% | 8,062 | $421K | Add +38.2% |
| VXUS Vanguard Total Intl Stock | 0.26% | 6,319 | $408K | Add +1.4% |
| AVGO Broadcom Inc. | 0.26% | 2,309 | $408K | No change |
| VGT Vanguard Info Tech ETF | 0.25% | 679 | $397K | Add +0.7% |
| MA Mastercard Inc. Class A | 0.24% | 750 | $373K | Add +18.7% |
| COST Costco Wholesale Corp. | 0.23% | 419 | $370K | Add +4.2% |
| FANG Diamondback Energy Inc. | 0.23% | 1,868 | $364K | Add +32.6% |
| QQQ Invesco QQQ Trust Series 1 | 0.23% | 737 | $359K | No change |
| ITOT iShares Core S&P Total U.S. | 0.23% | 2,855 | $358K | No change |
| JIRE JPMorgan Int Res Enh Eqty | 0.23% | 5,470 | $357K | New |
| AXP American Express Co. | 0.22% | 1,273 | $351K | Reduce -3.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.22% | 612 | $350K | Reduce -10.3% |
| DAUG FT Vest U.S. Equity Deep Buf | 0.22% | 8,880 | $347K | New |
| CAT Caterpillar Inc. | 0.22% | 873 | $347K | Add +0.1% |
| VZ Verizon Communications Inc. | 0.22% | 7,796 | $344K | Reduce -1.5% |
| MO Altria Group Inc. | 0.22% | 6,839 | $343K | Reduce -0.7% |
| SMMD iShares Russell 2500 ETF | 0.21% | 4,939 | $333K | Add +4.1% |
| ALL Allstate Corp. | 0.21% | 1,746 | $333K | Add +22.4% |
| FELC Fidelity Enh LRG Cap Cor ETF | 0.20% | 10,006 | $321K | New |
| GAUG FT Vest US Equity Moderate B | 0.20% | 9,123 | $316K | New |
| COOP Mr Cooper Group Inc. | 0.20% | 3,457 | $316K | New |
| ABBV Abbvie Inc. | 0.20% | 1,620 | $315K | No change |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.20% | 6,187 | $315K | No change |
| SSD Simpson Manufacturing Co. Inc. | 0.20% | 1,614 | $310K | Reduce -0.6% |
Portfolio Sells Q2 2024 → Q3 2024
| JPST JPMorgan Ultra-Short Income | Reduce -11.3% | 3.16% | −0.66 |
| GFEB FT Vest US Equity Moderate B | Reduce -68.1% | 0.19% | −0.44 |
| DMAY FT Vest US Equity Deep Buffe | Sold out | 0.00% | −0.24 |
| DMAR FT Vest US Equity Deep Buffe | Sold out | 0.00% | −0.24 |
| XRAY Dentsply Sirona Inc. | Sold out | 0.00% | −0.23 |
| OIH Vaneck Oil Services ETF | Sold out | 0.00% | −0.22 |
| DNOV FT Vest US Equity Deep Buffe | Sold out | 0.00% | −0.21 |
| MMM 3M Co. | Sold out | 0.00% | −0.20 |
| CLX Clorox Company | Sold out | 0.00% | −0.20 |
| DDEC FT Vest U.S. Equity Deep Buf | Sold out | 0.00% | −0.20 |
| JEPQ JPM Nasdaq Equity Premium | Reduce -9.0% | 0.92% | −0.19 |
| QGEN Qiagen NV | Sold out | 0.00% | −0.18 |
| SGOL Abrdn Physical Gold Shares | Reduce -27.5% | 0.43% | −0.15 |
| PRF Invesco Rafi US 1000 ETF | Sold out | 0.00% | −0.14 |
| EMR Emerson Electric Co. | Sold out | 0.00% | −0.14 |
| CVX Chevron Corp. | Reduce -2.9% | 0.86% | −0.12 |
| MINT PIMCO Enhanced Short Maturit | Reduce -4.4% | 0.81% | −0.10 |
| UCB United Community Banks | Reduce -9.8% | 0.59% | −0.08 |
| JAAA Janus Henderson Aaa Clo ETF | Reduce -23.9% | 0.14% | −0.06 |
| HON Honeywell International Inc. | Reduce -0.9% | 0.35% | −0.05 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -10.3% | 0.22% | −0.04 |
| AMD Advanced Micro Devices | Reduce -1.3% | 0.17% | −0.03 |
| CSX CSX Corp. | Reduce -0.4% | 0.41% | −0.02 |
| XLE SS Energy Select Sector | Reduce -2.8% | 0.30% | −0.02 |
| TFC Truist Financial Corp. | Reduce -1.2% | 0.42% | −0.02 |
| TGT Target Corp. | Reduce -3.5% | 0.14% | −0.02 |
| MCO Moody's Corp. | Reduce -0.5% | 0.30% | −0.01 |
| MPC Marathon Petroleum Corp. | Reduce -0.8% | 0.28% | −0.01 |
| FCN Fti Consulting Inc. | Reduce -0.5% | 0.18% | −0.01 |
| MRO Marathon Oil Corp. | Reduce -0.8% | 0.13% | −0.01 |
| JNJ Johnson & Johnson | Reduce -2.1% | 0.32% | −0.01 |
| MO Altria Group Inc. | Reduce -0.7% | 0.22% | −0.01 |
| VZ Verizon Communications Inc. | Reduce -1.5% | 0.22% | −0.00 |
| SSD Simpson Manufacturing Co. Inc. | Reduce -0.6% | 0.20% | −0.00 |
| DUK Duke Energy Corp. | Reduce -1.1% | 0.29% | −0.00 |
| NFLX Netflix Inc. | Reduce -0.3% | 0.14% | +0.00 |
| TRV The Travelers Cos Inc. | Reduce -0.9% | 0.18% | +0.01 |
| OKE Oneok Inc. | Reduce -1.1% | 0.16% | +0.01 |
| AXP American Express Co. | Reduce -3.8% | 0.22% | +0.01 |
| GL Globe Life Inc. | Reduce -8.5% | 0.30% | +0.02 |
| EME Emcor Group Inc. | Reduce -0.5% | 0.27% | +0.02 |
| LMT Lockheed Martin Corp. | Reduce -1.8% | 0.17% | +0.03 |
| NSC Norfolk Southern Corp. | Reduce -0.2% | 0.76% | +0.03 |
| MCD McDonald's Corp. | Reduce -1.0% | 0.49% | +0.05 |
| PLTR Palantir Technologies Inc. Class A | Reduce -0.6% | 0.19% | +0.05 |
Portfolio Buys Q2 2024 → Q3 2024
| AVUV Avantis US Small Cap Value | Add +34.3% | 2.12% | +0.47 |
| FDVV Fidelity High Dividend ETF | Add +126.3% | 0.53% | +0.29 |
| SCHD Schwab US DVD Equity ETF | Add +4.9% | 7.77% | +0.29 |
| SCHB Schwab US Broad Market ETF | Add +33.7% | 1.26% | +0.27 |
| JIRE JPMorgan Int Res Enh Eqty | New | 0.23% | +0.23 |
| DAUG FT Vest U.S. Equity Deep Buf | New | 0.22% | +0.22 |
| BUFD FT VST Lad Deep Buf ETF-Usdi | Add +144.3% | 0.36% | +0.20 |
| FELC Fidelity Enh LRG Cap Cor ETF | New | 0.20% | +0.20 |
| GAUG FT Vest US Equity Moderate B | New | 0.20% | +0.20 |
| COOP Mr Cooper Group Inc. | New | 0.20% | +0.20 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +4.4% | 5.70% | +0.18 |
| GJUL FT Vest US Equity Moderate B | New | 0.18% | +0.18 |
| AVIV Avantis Intl LRG Cap Val ETF | New | 0.17% | +0.17 |
| DJUL FT Vest US Equity Deep Buffe | New | 0.17% | +0.17 |
| AIG American International Group | New | 0.16% | +0.16 |
| RRX Regal Rexnord Corp. | New | 0.14% | +0.14 |
| BUFR FT Vest Lad Buffervetf-Usd I | New | 0.14% | +0.14 |
| MCI Barings Corporate Investors | New | 0.14% | +0.14 |
| CRVL Corvel Corp. | New | 0.14% | +0.14 |
| AFL Aflac Inc. | New | 0.14% | +0.14 |
| RRR Red Rock Resorts Inc. Class A | New | 0.14% | +0.14 |
| WMB Williams Cos Inc. | New | 0.14% | +0.14 |
| HD Home Depot Inc. | New | 0.13% | +0.13 |
| APH Amphenol Corp. Class A | New | 0.13% | +0.13 |
| SDY SS SPDR S&P Dividend ETF | New | 0.13% | +0.13 |
| VYMI Vanguard Int High DVD YLD Inc. | Add +11.6% | 2.00% | +0.13 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | New | 0.13% | +0.13 |
| UNH Unitedhealth Group Inc. | New | 0.13% | +0.13 |
| DHR Danaher Corp. | New | 0.13% | +0.13 |
| SOFI Sofi Technologies Inc. | New | 0.06% | +0.06 |
| VEA Vanguard Ftse Developed ETF | Add +38.2% | 0.27% | +0.06 |
| FBND Fidelity Total Bond ETF | Add +7.1% | 5.30% | +0.06 |
| SO The Southern Co. | Add +0.1% | 1.14% | +0.06 |
| XOM Exxon Mobil Corp. | Add +0.7% | 1.75% | +0.06 |
| BX Blackstone Inc. | Add +4.5% | 0.42% | +0.05 |
| ALL Allstate Corp. | Add +22.4% | 0.21% | +0.05 |
| MA Mastercard Inc. Class A | Add +18.7% | 0.24% | +0.05 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +23.6% | 0.27% | +0.05 |
| META Meta Platforms Inc. Class A | Add +19.7% | 0.19% | +0.05 |
| AMZN Amazon.com Inc. | Add +21.5% | 0.59% | +0.05 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +11.7% | 0.48% | +0.03 |
| FANG Diamondback Energy Inc. | Add +32.6% | 0.23% | +0.03 |
| GLD SPDR Gold Shares | Add +9.8% | 0.29% | +0.03 |
| PFE Pfizer Inc. | Add +30.7% | 0.19% | +0.03 |
| VWO Vanguard Ftse Emerging Marke | Add +19.0% | 0.17% | +0.03 |
| RTX RTX Corp. | Add +0.3% | 0.19% | +0.02 |
| LOW Lowe's Cos Inc. | Add +0.8% | 0.35% | +0.02 |
| CAT Caterpillar Inc. | Add +0.1% | 0.22% | +0.02 |
| BAC Bank of America Corp. | Add +19.4% | 0.30% | +0.02 |
| KO The Coca-Cola Co. | Add +0.0% | 0.77% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 185 | $331.7M | VTV, FENI, VUG, FMDE, FESM |
| Q1 2026 | 175 | $286.4M | VTV, FENI, VUG, FMDE, FESM |
| Q4 2025 | 177 | $257.5M | VTV, VUG, JEPI, SCHD, FBND |
| Q3 2025 | 190 | $233.1M | VUG, VTV, JEPI, SCHD, SCHG |
| Q2 2025 | 174 | $212.1M | VUG, VTV, SCHD, JEPI, FBND |
| Q1 2025 | 158 | $173.4M | SCHD, VTV, JEPI, VUG, AAPL |
| Q4 2024 | 158 | $169.8M | SCHD, VUG, VTV, JEPI, AAPL |
| Q3 2024 | 154 | $158.6M | SCHD, VUG, VTV, JEPI, FBND |
| Q2 2024 | 142 | $147.7M | SCHD, VUG, JEPI, VTV, FBND |
| Q1 2024 | 136 | $137.8M | SCHD, JEPI, VUG, VTV, FBND |