Mayfair Advisory Group, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 22, 2024), Mayfair Advisory Group, LLC reported 142 stock positions worth $147.7 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 7.5% of the portfolio, followed by Vanguard Mrngstar GR ETF-Sui (VUG, 6.2%) and JPMorgan Equity Premium Inco (JEPI, 5.8%). Compared with Q1 2024, it opened 16 new positions, sold out of 10, added to 53 and reduced 42. The biggest buy was a new position in FT Vest Laddered Moderate Bu (BUFZ) and the biggest sale JPMorgan Ultra-Short Income (JPST, shares −8%).
- Most Recent 13F
- Q2 2026
- Location
- BIRMINGHAM, AL
- CIK
- 0001801926
- Portfolio Value
- $147.7M (Q2 2024)
- SEC Filing
- 0001221073-24-000055 ↗ filed Jul 22, 2024
Holdings Value
Holdings 142 stocks · $147.7M
| SCHD Schwab US DVD Equity ETF | 7.48% | 138,656 | $11.0M | Add +4.0% |
| VUG Vanguard Mrngstar GR ETF-Sui | 6.16% | 23,565 | $9.1M | Add +4.7% |
| JEPI JPMorgan Equity Premium Inco | 5.82% | 151,106 | $8.6M | Add +4.6% |
| VTV Vanguard Mrngstr Val ETF-Aui | 5.52% | 49,589 | $8.1M | Add +6.1% |
| FBND Fidelity Total Bond ETF | 5.24% | 169,644 | $7.7M | Add +2.8% |
| AAPL Apple Inc. | 4.70% | 30,101 | $6.9M | Reduce -1.8% |
| SCHG Schwab US Large-Cap Growth | 3.93% | 55,705 | $5.8M | Add +6.3% |
| JPST JPMorgan Ultra-Short Income | 3.82% | 111,970 | $5.6M | Reduce -7.6% |
| QUAL iShares MSCI USA Quality Fac | 2.08% | 17,579 | $3.1M | Add +2.2% |
| VTI VG Morningstar TS MKT ETF-US | 2.04% | 10,925 | $3.0M | Add +0.6% |
| VYMI Vanguard Int High DVD YLD Inc. | 1.87% | 38,889 | $2.8M | Add +1.6% |
| XOM Exxon Mobil Corp. | 1.70% | 22,109 | $2.5M | Add +2.0% |
| AVUV Avantis US Small Cap Value | 1.65% | 26,118 | $2.4M | Add +9.1% |
| NVDA Nvidia Corp. | 1.56% | 17,847 | $2.3M | Reduce -3.1% |
| IVV iShares Core S&P 500 ETF | 1.39% | 3,634 | $2.0M | Add +17.3% |
| COWZ Pacer US Cash Cows 100 ETF | 1.35% | 36,025 | $2.0M | Add +6.8% |
| BUFZ FT Vest Laddered Moderate Bu | 1.33% | 85,287 | $2.0M | New |
| MSFT Microsoft Corp. | 1.31% | 4,252 | $1.9M | Reduce -0.7% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 1.11% | 29,467 | $1.6M | Add +51.2% |
| SO The Southern Co. | 1.09% | 20,075 | $1.6M | Add +1.5% |
| SPHQ Invesco S&P 500 Quality ETF | 1.07% | 24,537 | $1.6M | Add +2.1% |
| SCHB Schwab US Broad Market ETF | 0.98% | 22,437 | $1.5M | Add +29.0% |
| AME Ametek Inc. | 0.98% | 8,565 | $1.5M | No change |
| CVX Chevron Corp. | 0.98% | 9,318 | $1.4M | Reduce -0.9% |
| LLY Eli Lilly & Co. | 0.94% | 1,463 | $1.4M | Reduce -1.8% |
| MINT PIMCO Enhanced Short Maturit | 0.91% | 13,381 | $1.3M | Add +0.5% |
| RY Royal Bank of Canada | 0.89% | 11,802 | $1.3M | No change |
| VIG Vanguard Dividend Apprec ETF | 0.79% | 6,265 | $1.2M | Add +0.0% |
| KO The Coca-Cola Co. | 0.75% | 17,430 | $1.1M | Reduce -1.1% |
| NSC Norfolk Southern Corp. | 0.73% | 4,877 | $1.1M | Reduce -0.4% |
| UCB United Community Banks | 0.67% | 36,698 | $991K | Reduce -16.6% |
| DFAS Dimensional US Small Cap ETF | 0.66% | 15,571 | $971K | Add +4.1% |
| GFEB FT Vest US Equity Moderate B | 0.63% | 25,858 | $926K | Reduce -23.3% |
| SGOL Abrdn Physical Gold Shares | 0.59% | 37,500 | $865K | Add +11.9% |
| FNDF Schwab Fndmn Intl LRG Co. ETF | 0.55% | 22,202 | $808K | Add +68.7% |
| AMZN Amazon.com Inc. | 0.54% | 4,136 | $804K | Reduce -0.5% |
| TSLA Tesla Inc. | 0.53% | 3,162 | $785K | Reduce -17.2% |
| JPM JPMorgan Chase & Co. | 0.49% | 3,547 | $727K | Add +12.1% |
| DGRW Wisdomtree U.S. Quality Divi | 0.49% | 8,976 | $719K | Add +6.5% |
| WMT Walmart Inc. | 0.48% | 10,236 | $709K | Reduce -1.1% |
| MCD McDonald's Corp. | 0.45% | 2,604 | $661K | Reduce -2.6% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.45% | 2,549 | $659K | Add +9.8% |
| CSX CSX Corp. | 0.43% | 18,980 | $641K | No change |
| TFC Truist Financial Corp. | 0.43% | 15,792 | $640K | Reduce -4.0% |
| MRK Merck & Co. Inc. | 0.42% | 4,900 | $626K | Reduce -1.8% |
| LDUR PIMCO Enhanced Low Duration | 0.41% | 6,331 | $601K | Reduce -22.6% |
| HON Honeywell International Inc. | 0.40% | 2,741 | $590K | Add +19.8% |
| VYM Vanguard High DVD Yield ETF | 0.39% | 4,705 | $572K | Add +5.0% |
| BX Blackstone Inc. | 0.36% | 4,149 | $537K | No change |
| GPC Genuine Parts Co. | 0.36% | 3,858 | $534K | No change |
| SCHX Schwab US Large-Cap ETF | 0.36% | 8,024 | $531K | Add +59.7% |
| JPIE JPMorgan Income ETF | 0.35% | 11,492 | $524K | No change |
| BOND PIMCO Active Bond Exchange-T | 0.35% | 5,667 | $522K | Reduce -5.0% |
| PM Philip Morris International | 0.34% | 4,782 | $507K | Add +3.8% |
| SCHV Schwab US Large-Cap Value | 0.34% | 6,669 | $506K | No change |
| VT Vanguard Tot World STK ETF | 0.34% | 4,339 | $505K | Add +0.3% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.34% | 2,025 | $504K | No change |
| XLE SS Energy Select Sector | 0.33% | 5,339 | $483K | Reduce -57.5% |
| GOOG Alphabet Inc. Class C | 0.33% | 2,582 | $482K | Reduce -1.1% |
| LOW Lowe's Cos Inc. | 0.32% | 2,043 | $478K | Reduce -0.1% |
| JNJ Johnson & Johnson | 0.32% | 3,184 | $477K | Reduce -3.3% |
| GOOGL Alphabet Inc. Class A | 0.32% | 2,553 | $473K | Reduce -20.0% |
| MCO Moody's Corp. | 0.32% | 1,055 | $471K | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.31% | 1,090 | $463K | No change |
| PG The Procter & Gamble Co. | 0.29% | 2,597 | $433K | No change |
| MPC Marathon Petroleum Corp. | 0.29% | 2,584 | $428K | No change |
| IWM iShares Russell 2000 ETF | 0.29% | 2,002 | $427K | No change |
| DUK Duke Energy Corp. | 0.29% | 4,044 | $426K | Add +3.7% |
| IEFA iShares Core MSCI Eafe ETF | 0.29% | 5,577 | $422K | No change |
| GL Globe Life Inc. | 0.28% | 4,820 | $415K | Add +9.3% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.28% | 9,824 | $409K | No change |
| VGT Vanguard Info Tech ETF | 0.27% | 674 | $405K | No change |
| IMCG iShares Morningstar Mid-Cap | 0.27% | 5,662 | $393K | Add +30.9% |
| VXUS Vanguard Total Intl Stock | 0.27% | 6,235 | $392K | Add +2.4% |
| AVGO Broadcom Inc. | 0.27% | 231 | $392K | No change |
| GLD SPDR Gold Shares | 0.26% | 1,722 | $384K | Add +1.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.26% | 682 | $382K | Reduce -9.3% |
| EME Emcor Group Inc. | 0.25% | 1,000 | $376K | Reduce -12.1% |
| QQQ Invesco QQQ Trust Series 1 | 0.25% | 737 | $365K | Reduce -1.1% |
| FDVV Fidelity High Dividend ETF | 0.24% | 7,398 | $357K | New |
| DMAY FT Vest US Equity Deep Buffe | 0.24% | 9,066 | $354K | New |
| DMAR FT Vest US Equity Deep Buffe | 0.24% | 9,592 | $350K | Reduce -37.2% |
| ITOT iShares Core S&P Total U.S. | 0.24% | 2,855 | $349K | No change |
| XRAY Dentsply Sirona Inc. | 0.23% | 13,453 | $343K | Add +32.5% |
| COST Costco Wholesale Corp. | 0.23% | 402 | $338K | Reduce -8.4% |
| MO Altria Group Inc. | 0.22% | 6,889 | $329K | Add +3.5% |
| VZ Verizon Communications Inc. | 0.22% | 7,912 | $328K | No change |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.22% | 1,714 | $324K | Add +23.2% |
| OIH Vaneck Oil Services ETF | 0.22% | 1,002 | $318K | Add +2.9% |
| AXP American Express Co. | 0.21% | 1,323 | $316K | Reduce -14.0% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.21% | 6,187 | $312K | No change |
| SMMD iShares Russell 2500 ETF | 0.21% | 4,744 | $308K | Add +0.3% |
| DNOV FT Vest US Equity Deep Buffe | 0.21% | 7,330 | $306K | Reduce -16.7% |
| AMGN Amgen Inc. | 0.21% | 922 | $305K | Add +0.7% |
| VEA Vanguard Ftse Developed ETF | 0.20% | 5,832 | $300K | Add +35.8% |
| MMM 3M Co. | 0.20% | 2,877 | $299K | Reduce -36.1% |
| CLX Clorox Company | 0.20% | 2,189 | $299K | New |
| COP Conocophillips | 0.20% | 2,632 | $298K | Add +0.2% |
| SSD Simpson Manufacturing Co. Inc. | 0.20% | 1,624 | $295K | No change |
| CAT Caterpillar Inc. | 0.20% | 872 | $293K | Reduce -8.7% |
Portfolio Sells Q1 2024 → Q2 2024
| JPST JPMorgan Ultra-Short Income | Reduce -7.6% | 3.82% | −0.61 |
| XLE SS Energy Select Sector | Reduce -57.5% | 0.33% | −0.53 |
| DFEB FT Vest U.S. Equity Deep Buf | Sold out | 0.00% | −0.44 |
| DDEC FT Vest U.S. Equity Deep Buf | Reduce -64.4% | 0.20% | −0.38 |
| GPN Global Payments Inc. | Sold out | 0.00% | −0.25 |
| SDY SS SPDR S&P Dividend ETF | Sold out | 0.00% | −0.23 |
| GFEB FT Vest US Equity Moderate B | Reduce -23.3% | 0.63% | −0.22 |
| KMB Kimberly-Clark Corp. | Sold out | 0.00% | −0.20 |
| DIS The Walt Disney Co. | Sold out | 0.00% | −0.20 |
| HD Home Depot Inc. | Sold out | 0.00% | −0.18 |
| V Visa Inc. Class A | Sold out | 0.00% | −0.18 |
| NSC Norfolk Southern Corp. | Reduce -0.4% | 0.73% | −0.17 |
| MANH Manhattan Associates Inc. | Sold out | 0.00% | −0.17 |
| UCB United Community Banks | Reduce -16.6% | 0.67% | −0.17 |
| MRNA Moderna Inc. | Sold out | 0.00% | −0.17 |
| LDUR PIMCO Enhanced Low Duration | Reduce -22.6% | 0.41% | −0.16 |
| UNH Unitedhealth Group Inc. | Sold out | 0.00% | −0.15 |
| DMAR FT Vest US Equity Deep Buffe | Reduce -37.2% | 0.24% | −0.15 |
| MMM 3M Co. | Reduce -36.1% | 0.20% | −0.14 |
| DJAN FT Vest U.S. Equity Deep Buf | Reduce -38.8% | 0.19% | −0.13 |
| MCD McDonald's Corp. | Reduce -2.6% | 0.45% | −0.10 |
| CVX Chevron Corp. | Reduce -0.9% | 0.98% | −0.10 |
| AMD Advanced Micro Devices | Reduce -20.0% | 0.20% | −0.07 |
| MA Mastercard Inc. Class A | Reduce -11.4% | 0.19% | −0.06 |
| CAT Caterpillar Inc. | Reduce -8.7% | 0.20% | −0.06 |
| JNJ Johnson & Johnson | Reduce -3.3% | 0.32% | −0.06 |
| LOW Lowe's Cos Inc. | Reduce -0.1% | 0.32% | −0.05 |
| MRK Merck & Co. Inc. | Reduce -1.8% | 0.42% | −0.05 |
| DNOV FT Vest US Equity Deep Buffe | Reduce -16.7% | 0.21% | −0.05 |
| PRF Invesco Rafi US 1000 ETF | Reduce -22.3% | 0.14% | −0.05 |
| BOND PIMCO Active Bond Exchange-T | Reduce -5.0% | 0.35% | −0.04 |
| ITA iShares U.S. Aerospace & Def | Reduce -19.3% | 0.14% | −0.04 |
| AXP American Express Co. | Reduce -14.0% | 0.21% | −0.04 |
| TGT Target Corp. | Reduce -0.4% | 0.15% | −0.04 |
| EME Emcor Group Inc. | Reduce -12.1% | 0.25% | −0.03 |
| TFC Truist Financial Corp. | Reduce -4.0% | 0.43% | −0.03 |
| KO The Coca-Cola Co. | Reduce -1.1% | 0.75% | −0.03 |
| GOOGL Alphabet Inc. Class A | Reduce -20.0% | 0.32% | −0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -9.3% | 0.26% | −0.03 |
| RSP Invesco S&P 500 Equal Weight | Reduce -4.7% | 0.15% | −0.02 |
| MS Morgan Stanley | Reduce -10.2% | 0.16% | −0.01 |
| PFE Pfizer Inc. | Reduce -1.2% | 0.15% | −0.01 |
| COST Costco Wholesale Corp. | Reduce -8.4% | 0.23% | −0.00 |
| MSFT Microsoft Corp. | Reduce -0.7% | 1.31% | −0.00 |
| AMZN Amazon.com Inc. | Reduce -0.5% | 0.54% | +0.00 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -1.1% | 0.25% | +0.01 |
| WMT Walmart Inc. | Reduce -1.1% | 0.48% | +0.03 |
| GOOG Alphabet Inc. Class C | Reduce -1.1% | 0.33% | +0.04 |
| TSLA Tesla Inc. | Reduce -17.2% | 0.53% | +0.04 |
| LLY Eli Lilly & Co. | Reduce -1.8% | 0.94% | +0.10 |
Portfolio Buys Q1 2024 → Q2 2024
| BUFZ FT Vest Laddered Moderate Bu | New | 1.33% | +1.33 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +4.7% | 6.16% | +0.54 |
| SCHG Schwab US Large-Cap Growth | Add +6.3% | 3.93% | +0.40 |
| JEPQ JPM Nasdaq Equity Premium | Add +51.2% | 1.11% | +0.35 |
| FDVV Fidelity High Dividend ETF | New | 0.24% | +0.24 |
| DMAY FT Vest US Equity Deep Buffe | New | 0.24% | +0.24 |
| SCHB Schwab US Broad Market ETF | Add +29.0% | 0.98% | +0.21 |
| FNDF Schwab Fndmn Intl LRG Co. ETF | Add +68.7% | 0.55% | +0.21 |
| IVV iShares Core S&P 500 ETF | Add +17.3% | 1.39% | +0.20 |
| CLX Clorox Company | New | 0.20% | +0.20 |
| QGEN Qiagen NV | New | 0.18% | +0.18 |
| AIQ Global X Art Intel & Tech | New | 0.17% | +0.17 |
| AMLP Alerian MLP ETF | New | 0.16% | +0.16 |
| BUFD FT VST Lad Deep Buf ETF-Usdi | New | 0.15% | +0.15 |
| AOA iShares Core 80/20 Aggressiv | New | 0.15% | +0.15 |
| PLTR Palantir Technologies Inc. Class A | New | 0.15% | +0.15 |
| NEE Nextera Energy Inc. | New | 0.15% | +0.15 |
| VWO Vanguard Ftse Emerging Marke | New | 0.14% | +0.14 |
| META Meta Platforms Inc. Class A | New | 0.14% | +0.14 |
| NFLX Netflix Inc. | New | 0.14% | +0.14 |
| VOO Vanguard S&P 500 ETF | New | 0.14% | +0.14 |
| EMR Emerson Electric Co. | New | 0.14% | +0.14 |
| SCHX Schwab US Large-Cap ETF | Add +59.7% | 0.36% | +0.13 |
| SGOL Abrdn Physical Gold Shares | Add +11.9% | 0.59% | +0.07 |
| HON Honeywell International Inc. | Add +19.8% | 0.40% | +0.06 |
| SO The Southern Co. | Add +1.5% | 1.09% | +0.06 |
| VEA Vanguard Ftse Developed ETF | Add +35.8% | 0.20% | +0.05 |
| IMCG iShares Morningstar Mid-Cap | Add +30.9% | 0.27% | +0.04 |
| PM Philip Morris International | Add +3.8% | 0.34% | +0.04 |
| JPM JPMorgan Chase & Co. | Add +12.1% | 0.49% | +0.03 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +23.2% | 0.22% | +0.03 |
| QUAL iShares MSCI USA Quality Fac | Add +2.2% | 2.08% | +0.02 |
| SPHQ Invesco S&P 500 Quality ETF | Add +2.1% | 1.07% | +0.02 |
| DGRW Wisdomtree U.S. Quality Divi | Add +6.5% | 0.49% | +0.02 |
| AVUV Avantis US Small Cap Value | Add +9.1% | 1.65% | +0.02 |
| AMGN Amgen Inc. | Add +0.7% | 0.21% | +0.02 |
| DUK Duke Energy Corp. | Add +3.7% | 0.29% | +0.01 |
| IWF iShares Russell 1000 Growth | Add +5.2% | 0.16% | +0.01 |
| MO Altria Group Inc. | Add +3.5% | 0.22% | +0.01 |
| JAAA Janus Henderson Aaa Clo ETF | Add +12.9% | 0.19% | +0.01 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +0.3% | 0.18% | +0.01 |
| GLD SPDR Gold Shares | Add +1.9% | 0.26% | +0.01 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +9.8% | 0.45% | +0.01 |
| SCHF Schwab Intl Equity ETF | Add +5.3% | 0.19% | +0.00 |
| VXUS Vanguard Total Intl Stock | Add +2.4% | 0.27% | −0.00 |
| RTX RTX Corp. | Add +0.9% | 0.16% | −0.00 |
| VT Vanguard Tot World STK ETF | Add +0.3% | 0.34% | −0.00 |
| LMT Lockheed Martin Corp. | Add +0.7% | 0.14% | −0.01 |
| VYM Vanguard High DVD Yield ETF | Add +5.0% | 0.39% | −0.01 |
| SCHA Schwab US Small-Cap ETF | Add +1.8% | 0.16% | −0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 185 | $331.7M | VTV, FENI, VUG, FMDE, FESM |
| Q1 2026 | 175 | $286.4M | VTV, FENI, VUG, FMDE, FESM |
| Q4 2025 | 177 | $257.5M | VTV, VUG, JEPI, SCHD, FBND |
| Q3 2025 | 190 | $233.1M | VUG, VTV, JEPI, SCHD, SCHG |
| Q2 2025 | 174 | $212.1M | VUG, VTV, SCHD, JEPI, FBND |
| Q1 2025 | 158 | $173.4M | SCHD, VTV, JEPI, VUG, AAPL |
| Q4 2024 | 158 | $169.8M | SCHD, VUG, VTV, JEPI, AAPL |
| Q3 2024 | 154 | $158.6M | SCHD, VUG, VTV, JEPI, FBND |
| Q2 2024 | 142 | $147.7M | SCHD, VUG, JEPI, VTV, FBND |
| Q1 2024 | 136 | $137.8M | SCHD, JEPI, VUG, VTV, FBND |