Mayfair Advisory Group, LLC

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 18, 2024), Mayfair Advisory Group, LLC reported 136 stock positions worth $137.8 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 7.8% of the portfolio, followed by JPMorgan Equity Premium Inco (JEPI, 6.1%) and Vanguard Mrngstar GR ETF-Sui (VUG, 5.6%). Compared with Q4 2023, it opened 14 new positions, sold out of 9, added to 86 and reduced 26. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +330%) and the biggest sale an exit from iShares 10-20 Year Treasury (TLH).

Most Recent 13F
Q2 2026
Location
BIRMINGHAM, AL
CIK
0001801926
Portfolio Value
$137.8M (Q1 2024)
SEC Filing
0001221073-24-000028 ↗ filed Apr 18, 2024

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $137.8M $137.8M Q1 2024 Q2 2024: $147.7M Q2 2024 Q3 2024: $158.6M Q3 2024 Q4 2024: $169.8M Q4 2024 Q1 2025: $173.4M Q1 2025 Q2 2025: $212.1M Q2 2025 Q3 2025: $233.1M Q3 2025 Q4 2025: $257.5M Q4 2025 Q1 2026: $286.4M Q1 2026 Q2 2026: $331.7M Q2 2026

Holdings 136 stocks · $137.8M
SCHD Schwab US DVD Equity ETF 7.80% 133,354 $10.8M Add +7.3%
JEPI JPMorgan Equity Premium Inco 6.07% 144,493 $8.4M Add +13.0%
VUG Vanguard Mrngstar GR ETF-Sui 5.62% 22,508 $7.7M Add +13.9%
VTV Vanguard Mrngstr Val ETF-Aui 5.53% 46,743 $7.6M Add +21.9%
FBND Fidelity Total Bond ETF 5.42% 164,967 $7.5M Add +40.7%
JPST JPMorgan Ultra-Short Income 4.44% 121,168 $6.1M Add +4.9%
AAPL Apple Inc. 3.81% 30,638 $5.3M Add +2.5%
SCHG Schwab US Large-Cap Growth 3.53% 52,428 $4.9M Add +0.1%
QUAL iShares MSCI USA Quality Fac 2.05% 17,202 $2.8M Add +6.9%
VTI VG Morningstar TS MKT ETF-US 2.05% 10,860 $2.8M Add +26.0%
VYMI Vanguard Int High DVD YLD Inc. 1.91% 38,290 $2.6M Add +15.4%
XOM Exxon Mobil Corp. 1.83% 21,680 $2.5M Add +1.1%
AVUV Avantis US Small Cap Value 1.63% 23,939 $2.2M Add +12.7%
COWZ Pacer US Cash Cows 100 ETF 1.42% 33,724 $2.0M Add +28.3%
MSFT Microsoft Corp. 1.31% 4,281 $1.8M Add +10.7%
NVDA Nvidia Corp. 1.21% 1,841 $1.7M Add +7.9%
IVV iShares Core S&P 500 ETF 1.18% 3,097 $1.6M Add +330.1%
AME Ametek Inc. 1.14% 8,565 $1.6M Add +3.4%
CVX Chevron Corp. 1.08% 9,407 $1.5M Add +0.7%
SPHQ Invesco S&P 500 Quality ETF 1.05% 24,031 $1.5M Add +11.6%
SO The Southern Co. 1.03% 19,776 $1.4M Add +0.8%
MINT PIMCO Enhanced Short Maturit 0.97% 13,309 $1.3M Reduce -9.5%
NSC Norfolk Southern Corp. 0.91% 4,897 $1.2M Add +0.2%
RY Royal Bank of Canada 0.86% 11,802 $1.2M No change
XLE SS Energy Select Sector 0.86% 12,547 $1.2M Add +5.9%
GFEB FT Vest US Equity Moderate B 0.84% 33,707 $1.2M New
LLY Eli Lilly & Co. 0.84% 1,489 $1.2M Add +5.7%
UCB United Community Banks 0.84% 44,011 $1.2M Reduce -17.2%
VIG Vanguard Dividend Apprec ETF 0.83% 6,263 $1.1M Reduce -18.3%
KO The Coca-Cola Co. 0.78% 17,625 $1.1M Add +0.4%
SCHB Schwab US Broad Market ETF 0.77% 17,394 $1.1M Add +7.4%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 0.77% 19,489 $1.1M Add +33.1%
DFAS Dimensional US Small Cap ETF 0.68% 14,952 $932K Add +25.4%
DDEC FT Vest U.S. Equity Deep Buf 0.58% 21,164 $793K New
LDUR PIMCO Enhanced Low Duration 0.56% 8,181 $776K Add +31.2%
MCD McDonald's Corp. 0.55% 2,675 $754K Add +1.1%
AMZN Amazon.com Inc. 0.54% 4,155 $749K Reduce -8.5%
SGOL Abrdn Physical Gold Shares 0.52% 33,500 $712K Add +21.8%
CSX CSX Corp. 0.51% 18,980 $704K Add +0.4%
TSLA Tesla Inc. 0.49% 3,818 $671K Reduce -0.2%
MRK Merck & Co. Inc. 0.48% 4,992 $659K Add +3.1%
DGRW Wisdomtree U.S. Quality Divi 0.47% 8,431 $642K Add +4.3%
TFC Truist Financial Corp. 0.47% 16,442 $641K Add +13.0%
JPM JPMorgan Chase & Co. 0.46% 3,163 $634K Add +5.6%
WMT Walmart Inc. 0.45% 10,351 $623K Add +2.4%
DFEB FT Vest U.S. Equity Deep Buf 0.44% 15,480 $605K New
VBK Van Morst SML-Cap Gro-Usd Inc. 0.44% 2,321 $605K Add +2.3%
GPC Genuine Parts Co. 0.43% 3,858 $598K Reduce -0.6%
BOND PIMCO Active Bond Exchange-T 0.40% 5,964 $548K Add +0.0%
BX Blackstone Inc. 0.40% 4,149 $545K Add +9.9%
VYM Vanguard High DVD Yield ETF 0.39% 4,481 $542K Add +0.1%
DMAR FT Vest US Equity Deep Buffe 0.39% 15,284 $533K New
JPIE JPMorgan Income ETF 0.38% 11,492 $524K Add +12.0%
LOW Lowe's Cos Inc. 0.38% 2,046 $521K Add +2.0%
JNJ Johnson & Johnson 0.38% 3,294 $521K Reduce -10.3%
MPC Marathon Petroleum Corp. 0.38% 2,584 $521K Add +0.9%
GL Globe Life Inc. 0.37% 4,412 $513K Reduce -0.5%
SCHV Schwab US Large-Cap Value 0.37% 6,669 $507K No change
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.37% 2,025 $506K New
GOOGL Alphabet Inc. Class A 0.35% 3,192 $482K Add +18.1%
VT Vanguard Tot World STK ETF 0.35% 4,324 $478K Add +34.4%
MMM 3M Co. 0.35% 4,504 $478K Add +8.9%
HON Honeywell International Inc. 0.34% 2,289 $470K Add +1.1%
FNDF Schwab Fndmn Intl LRG Co. ETF 0.34% 13,159 $469K New
BRK.B Berkshire Hathaway Inc. Class B 0.33% 1,090 $458K Add +10.8%
DJAN FT Vest U.S. Equity Deep Buf 0.32% 12,239 $441K New
PM Philip Morris International 0.31% 4,608 $422K Add +3.2%
PG The Procter & Gamble Co. 0.31% 2,597 $421K Reduce -13.8%
IWM iShares Russell 2000 ETF 0.31% 2,002 $421K Add +62.9%
MCO Moody's Corp. 0.30% 1,055 $415K Add +0.5%
IEFA iShares Core MSCI Eafe ETF 0.30% 5,577 $414K Add +65.5%
EME Emcor Group Inc. 0.29% 1,137 $398K Reduce -14.2%
GOOG Alphabet Inc. Class C 0.29% 2,611 $398K Add +18.1%
SPY SS SPDR S&P 500 ETF Trust-US 0.29% 752 $393K Add +18.4%
DUK Duke Energy Corp. 0.27% 3,899 $377K Add +0.5%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.27% 9,824 $373K Add +23.8%
VXUS Vanguard Total Intl Stock 0.27% 6,089 $367K Add +0.4%
AMD Advanced Micro Devices 0.26% 2,001 $361K Add +3.6%
DNOV FT Vest US Equity Deep Buffe 0.26% 8,797 $355K Reduce -71.8%
VGT Vanguard Info Tech ETF 0.26% 674 $353K Add +12.2%
AXP American Express Co. 0.25% 1,539 $350K Add +2.1%
CAT Caterpillar Inc. 0.25% 955 $350K Add +2.3%
GLD SPDR Gold Shares 0.25% 1,690 $348K Add +2.3%
GPN Global Payments Inc. 0.25% 2,592 $346K Add +0.5%
MA Mastercard Inc. Class A 0.25% 713 $343K Add +41.2%
XRAY Dentsply Sirona Inc. 0.24% 10,151 $337K Reduce -0.2%
COP Conocophillips 0.24% 2,627 $334K Add +3.5%
SSD Simpson Manufacturing Co. Inc. 0.24% 1,624 $333K Reduce -3.2%
VZ Verizon Communications Inc. 0.24% 7,912 $332K Add +1.9%
QQQ Invesco QQQ Trust Series 1 0.24% 745 $331K No change
ITOT iShares Core S&P Total U.S. 0.24% 2,855 $329K No change
OIH Vaneck Oil Services ETF 0.24% 974 $328K Add +7.2%
COST Costco Wholesale Corp. 0.23% 439 $322K Add +14.6%
SDY SS SPDR S&P Dividend ETF 0.23% 2,444 $321K Reduce -42.3%
VTEB Vanguard Tax-Exempt Bond ETF 0.23% 6,187 $313K No change
SCHX Schwab US Large-Cap ETF 0.23% 5,024 $312K Add +2.8%
SMMD iShares Russell 2500 ETF 0.23% 4,729 $310K Add +5.9%
AVGO Broadcom Inc. 0.22% 231 $306K Add +4.5%
IMCG iShares Morningstar Mid-Cap 0.22% 4,326 $306K Add +0.1%
ABBV Abbvie Inc. 0.21% 1,620 $295K Add +6.6%
MO Altria Group Inc. 0.21% 6,655 $290K Add +1.6%
TRV The Travelers Cos Inc. 0.21% 1,231 $283K Reduce -38.3%
FANG Diamondback Energy Inc. 0.20% 1,408 $279K No change
KMB Kimberly-Clark Corp. 0.20% 2,144 $277K Add +6.1%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.20% 2,242 $274K New
VBR Vngrd Mrngst SL-CP Val ETF-U 0.19% 1,391 $267K Add +5.7%
SCHF Schwab Intl Equity ETF 0.19% 6,750 $263K Reduce -2.6%
TGT Target Corp. 0.19% 1,478 $262K New
FCN Fti Consulting Inc. 0.19% 1,242 $261K Reduce -3.2%
AMGN Amgen Inc. 0.19% 916 $260K Add +2.1%
PRF Invesco Rafi US 1000 ETF 0.19% 6,715 $258K No change
JAAA Janus Henderson Aaa Clo ETF 0.18% 5,004 $254K Reduce -53.0%
PRI Primerica Inc. 0.18% 991 $251K Reduce -3.2%
HD Home Depot Inc. 0.18% 653 $250K Add +8.3%
ITA iShares U.S. Aerospace & Def 0.18% 1,892 $250K Reduce -19.1%
V Visa Inc. Class A 0.18% 888 $248K Add +10.4%
ALL Allstate Corp. 0.18% 1,426 $247K No change
RSP Invesco S&P 500 Equal Weight 0.17% 1,418 $240K Add +0.1%
MANH Manhattan Associates Inc. 0.17% 955 $239K Reduce -3.1%
JCPB JPMorgan Core Plus Bond ETF 0.17% 5,117 $239K No change
MS Morgan Stanley 0.17% 2,493 $235K Add +2.6%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 0.17% 811 $233K Add +0.4%
ONEY SS SPDR R1000 Yield Foc ETF 0.17% 2,129 $231K Reduce -4.5%
MRNA Moderna Inc. 0.17% 2,164 $231K Add +6.0%
RTX RTX Corp. 0.17% 2,344 $229K Reduce -2.3%
SCHA Schwab US Small-Cap ETF 0.16% 4,556 $224K Add +3.5%
PFE Pfizer Inc. 0.16% 7,958 $221K Reduce -0.8%
VEA Vanguard Ftse Developed ETF 0.16% 4,294 $215K New
OKE Oneok Inc. 0.16% 2,676 $215K New
LHX L3HARRIS Technologies Inc. 0.15% 1,001 $213K No change
UNH Unitedhealth Group Inc. 0.15% 428 $212K New
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.15% 894 $211K New
IWF iShares Russell 1000 Growth 0.15% 611 $206K Reduce -9.1%
MRO Marathon Oil Corp. 0.15% 7,259 $206K New
LMT Lockheed Martin Corp. 0.15% 450 $205K Reduce -26.1%
SAND Sandstorm Gold Ltd. 0.11% 30,000 $158K Add +50.0%

Portfolio Sells Q4 2023 → Q1 2024
TLH iShares 10-20 Year Treasury Sold out 0.00% −0.79
DNOV FT Vest US Equity Deep Buffe Reduce -71.8% 0.26% −0.77
JMBS Janus Henderson Mortg Backed Sold out 0.00% −0.67
UCB United Community Banks Reduce -17.2% 0.84% −0.48
TSLA Tesla Inc. Reduce -0.2% 0.49% −0.32
SPTS SS SPDR P St Term TSY ETF Sold out 0.00% −0.32
USFR Wisdomtree Floating Rate Tre Sold out 0.00% −0.31
VIG Vanguard Dividend Apprec ETF Reduce -18.3% 0.83% −0.28
MINT PIMCO Enhanced Short Maturit Reduce -9.5% 0.97% −0.28
JAAA Janus Henderson Aaa Clo ETF Reduce -53.0% 0.18% −0.27
RSPT Invesco S&P 500 Equal Weight Sold out 0.00% −0.26
SDY SS SPDR S&P Dividend ETF Reduce -42.3% 0.23% −0.22
IQLT iShares MSCI International Q Sold out 0.00% −0.21
VGK Vanguard Ftse Europe ETF Sold out 0.00% −0.18
SPSM SS SPDR P S&P 600 Small Cap Sold out 0.00% −0.17
JNJ Johnson & Johnson Reduce -10.3% 0.38% −0.12
TRV The Travelers Cos Inc. Reduce -38.3% 0.21% −0.12
GL Globe Life Inc. Reduce -0.5% 0.37% −0.09
LMT Lockheed Martin Corp. Reduce -26.1% 0.15% −0.09
PG The Procter & Gamble Co. Reduce -13.8% 0.31% −0.08
ITA iShares U.S. Aerospace & Def Reduce -19.1% 0.18% −0.07
XRAY Dentsply Sirona Inc. Reduce -0.2% 0.24% −0.06
PFE Pfizer Inc. Reduce -0.8% 0.16% −0.04
AMZN Amazon.com Inc. Reduce -8.5% 0.54% −0.04
SSD Simpson Manufacturing Co. Inc. Reduce -3.2% 0.24% −0.03
FCN Fti Consulting Inc. Reduce -3.2% 0.19% −0.03
SCHF Schwab Intl Equity ETF Reduce -2.6% 0.19% −0.02
ONEY SS SPDR R1000 Yield Foc ETF Reduce -4.5% 0.17% −0.02
GPC Genuine Parts Co. Reduce -0.6% 0.43% −0.02
IWF iShares Russell 1000 Growth Reduce -9.1% 0.15% −0.02
BAKKT HOLDINGS INC Sold out 0.00% −0.02
RTX RTX Corp. Reduce -2.3% 0.17% −0.01
MANH Manhattan Associates Inc. Reduce -3.1% 0.17% −0.00
PRI Primerica Inc. Reduce -3.2% 0.18% +0.00
EME Emcor Group Inc. Reduce -14.2% 0.29% +0.05

Portfolio Buys Q4 2023 → Q1 2024
IVV iShares Core S&P 500 ETF Add +330.1% 1.18% +0.89
FBND Fidelity Total Bond ETF Add +40.7% 5.42% +0.86
GFEB FT Vest US Equity Moderate B New 0.84% +0.84
VTV Vanguard Mrngstr Val ETF-Aui Add +21.9% 5.53% +0.61
DDEC FT Vest U.S. Equity Deep Buf New 0.58% +0.58
NVDA Nvidia Corp. Add +7.9% 1.21% +0.51
VUG Vanguard Mrngstar GR ETF-Sui Add +13.9% 5.62% +0.48
DFEB FT Vest U.S. Equity Deep Buf New 0.44% +0.44
DMAR FT Vest US Equity Deep Buffe New 0.39% +0.39
VO Vngrd Mrngstr MD-Cap ETF-Usd New 0.37% +0.37
FNDF Schwab Fndmn Intl LRG Co. ETF New 0.34% +0.34
DJAN FT Vest U.S. Equity Deep Buf New 0.32% +0.32
VTI VG Morningstar TS MKT ETF-US Add +26.0% 2.05% +0.32
COWZ Pacer US Cash Cows 100 ETF Add +28.3% 1.42% +0.25
DIS The Walt Disney Co. New 0.20% +0.20
TGT Target Corp. New 0.19% +0.19
VEA Vanguard Ftse Developed ETF New 0.16% +0.16
OKE Oneok Inc. New 0.16% +0.16
UNH Unitedhealth Group Inc. New 0.15% +0.15
VOT Vngrd Mrngstr MC GRW ETF-Usd New 0.15% +0.15
MRO Marathon Oil Corp. New 0.15% +0.15
JEPQ JPM Nasdaq Equity Premium Add +33.1% 0.77% +0.15
LLY Eli Lilly & Co. Add +5.7% 0.84% +0.13
IEFA iShares Core MSCI Eafe ETF Add +65.5% 0.30% +0.10
IWM iShares Russell 2000 ETF Add +62.9% 0.31% +0.10
MSFT Microsoft Corp. Add +10.7% 1.31% +0.09
DFAS Dimensional US Small Cap ETF Add +25.4% 0.68% +0.07
SPHQ Invesco S&P 500 Quality ETF Add +11.6% 1.05% +0.07
JEPI JPMorgan Equity Premium Inco Add +13.0% 6.07% +0.07
MA Mastercard Inc. Class A Add +41.2% 0.25% +0.07
VT Vanguard Tot World STK ETF Add +34.4% 0.35% +0.07
LDUR PIMCO Enhanced Low Duration Add +31.2% 0.56% +0.06
SGOL Abrdn Physical Gold Shares Add +21.8% 0.52% +0.06
QUAL iShares MSCI USA Quality Fac Add +6.9% 2.05% +0.05
MPC Marathon Petroleum Corp. Add +0.9% 0.38% +0.05
VYMI Vanguard Int High DVD YLD Inc. Add +15.4% 1.91% +0.04
BAC Bank of America Corp. Add +23.8% 0.27% +0.04
AMD Advanced Micro Devices Add +3.6% 0.26% +0.03
GOOGL Alphabet Inc. Class A Add +18.1% 0.35% +0.03
SAND Sandstorm Gold Ltd. Add +50.0% 0.11% +0.03
SPY SS SPDR S&P 500 ETF Trust-US Add +18.4% 0.29% +0.03
BRK.B Berkshire Hathaway Inc. Class B Add +10.8% 0.33% +0.03
GOOG Alphabet Inc. Class C Add +18.1% 0.29% +0.03
COST Costco Wholesale Corp. Add +14.6% 0.23% +0.02
CAT Caterpillar Inc. Add +2.3% 0.25% +0.02
JPM JPMorgan Chase & Co. Add +5.6% 0.46% +0.02
AVGO Broadcom Inc. Add +4.5% 0.22% +0.02
VGT Vanguard Info Tech ETF Add +12.2% 0.26% +0.02
AXP American Express Co. Add +2.1% 0.25% +0.01
MRK Merck & Co. Inc. Add +3.1% 0.48% +0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 185$331.7MVTV, FENI, VUG, FMDE, FESM
Q1 2026 175$286.4MVTV, FENI, VUG, FMDE, FESM
Q4 2025 177$257.5MVTV, VUG, JEPI, SCHD, FBND
Q3 2025 190$233.1MVUG, VTV, JEPI, SCHD, SCHG
Q2 2025 174$212.1MVUG, VTV, SCHD, JEPI, FBND
Q1 2025 158$173.4MSCHD, VTV, JEPI, VUG, AAPL
Q4 2024 158$169.8MSCHD, VUG, VTV, JEPI, AAPL
Q3 2024 154$158.6MSCHD, VUG, VTV, JEPI, FBND
Q2 2024 142$147.7MSCHD, VUG, JEPI, VTV, FBND
Q1 2024 136$137.8MSCHD, JEPI, VUG, VTV, FBND