Mayfair Advisory Group, LLC

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 22, 2024), Mayfair Advisory Group, LLC reported 142 stock positions worth $147.7 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 7.5% of the portfolio, followed by Vanguard Mrngstar GR ETF-Sui (VUG, 6.2%) and JPMorgan Equity Premium Inco (JEPI, 5.8%). Compared with Q1 2024, it opened 16 new positions, sold out of 10, added to 53 and reduced 42. The biggest buy was a new position in FT Vest Laddered Moderate Bu (BUFZ) and the biggest sale JPMorgan Ultra-Short Income (JPST, shares −8%).

Most Recent 13F
Q2 2026
Location
BIRMINGHAM, AL
CIK
0001801926
Portfolio Value
$147.7M (Q2 2024)
SEC Filing
0001221073-24-000055 ↗ filed Jul 22, 2024

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $137.8M Q1 2024 Q2 2024: $147.7M $147.7M Q2 2024 Q3 2024: $158.6M Q3 2024 Q4 2024: $169.8M Q4 2024 Q1 2025: $173.4M Q1 2025 Q2 2025: $212.1M Q2 2025 Q3 2025: $233.1M Q3 2025 Q4 2025: $257.5M Q4 2025 Q1 2026: $286.4M Q1 2026 Q2 2026: $331.7M Q2 2026

Holdings 142 stocks · $147.7M
SCHD Schwab US DVD Equity ETF 7.48% 138,656 $11.0M Add +4.0%
VUG Vanguard Mrngstar GR ETF-Sui 6.16% 23,565 $9.1M Add +4.7%
JEPI JPMorgan Equity Premium Inco 5.82% 151,106 $8.6M Add +4.6%
VTV Vanguard Mrngstr Val ETF-Aui 5.52% 49,589 $8.1M Add +6.1%
FBND Fidelity Total Bond ETF 5.24% 169,644 $7.7M Add +2.8%
AAPL Apple Inc. 4.70% 30,101 $6.9M Reduce -1.8%
SCHG Schwab US Large-Cap Growth 3.93% 55,705 $5.8M Add +6.3%
JPST JPMorgan Ultra-Short Income 3.82% 111,970 $5.6M Reduce -7.6%
QUAL iShares MSCI USA Quality Fac 2.08% 17,579 $3.1M Add +2.2%
VTI VG Morningstar TS MKT ETF-US 2.04% 10,925 $3.0M Add +0.6%
VYMI Vanguard Int High DVD YLD Inc. 1.87% 38,889 $2.8M Add +1.6%
XOM Exxon Mobil Corp. 1.70% 22,109 $2.5M Add +2.0%
AVUV Avantis US Small Cap Value 1.65% 26,118 $2.4M Add +9.1%
NVDA Nvidia Corp. 1.56% 17,847 $2.3M Reduce -3.1%
IVV iShares Core S&P 500 ETF 1.39% 3,634 $2.0M Add +17.3%
COWZ Pacer US Cash Cows 100 ETF 1.35% 36,025 $2.0M Add +6.8%
BUFZ FT Vest Laddered Moderate Bu 1.33% 85,287 $2.0M New
MSFT Microsoft Corp. 1.31% 4,252 $1.9M Reduce -0.7%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 1.11% 29,467 $1.6M Add +51.2%
SO The Southern Co. 1.09% 20,075 $1.6M Add +1.5%
SPHQ Invesco S&P 500 Quality ETF 1.07% 24,537 $1.6M Add +2.1%
SCHB Schwab US Broad Market ETF 0.98% 22,437 $1.5M Add +29.0%
AME Ametek Inc. 0.98% 8,565 $1.5M No change
CVX Chevron Corp. 0.98% 9,318 $1.4M Reduce -0.9%
LLY Eli Lilly & Co. 0.94% 1,463 $1.4M Reduce -1.8%
MINT PIMCO Enhanced Short Maturit 0.91% 13,381 $1.3M Add +0.5%
RY Royal Bank of Canada 0.89% 11,802 $1.3M No change
VIG Vanguard Dividend Apprec ETF 0.79% 6,265 $1.2M Add +0.0%
KO The Coca-Cola Co. 0.75% 17,430 $1.1M Reduce -1.1%
NSC Norfolk Southern Corp. 0.73% 4,877 $1.1M Reduce -0.4%
UCB United Community Banks 0.67% 36,698 $991K Reduce -16.6%
DFAS Dimensional US Small Cap ETF 0.66% 15,571 $971K Add +4.1%
GFEB FT Vest US Equity Moderate B 0.63% 25,858 $926K Reduce -23.3%
SGOL Abrdn Physical Gold Shares 0.59% 37,500 $865K Add +11.9%
FNDF Schwab Fndmn Intl LRG Co. ETF 0.55% 22,202 $808K Add +68.7%
AMZN Amazon.com Inc. 0.54% 4,136 $804K Reduce -0.5%
TSLA Tesla Inc. 0.53% 3,162 $785K Reduce -17.2%
JPM JPMorgan Chase & Co. 0.49% 3,547 $727K Add +12.1%
DGRW Wisdomtree U.S. Quality Divi 0.49% 8,976 $719K Add +6.5%
WMT Walmart Inc. 0.48% 10,236 $709K Reduce -1.1%
MCD McDonald's Corp. 0.45% 2,604 $661K Reduce -2.6%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.45% 2,549 $659K Add +9.8%
CSX CSX Corp. 0.43% 18,980 $641K No change
TFC Truist Financial Corp. 0.43% 15,792 $640K Reduce -4.0%
MRK Merck & Co. Inc. 0.42% 4,900 $626K Reduce -1.8%
LDUR PIMCO Enhanced Low Duration 0.41% 6,331 $601K Reduce -22.6%
HON Honeywell International Inc. 0.40% 2,741 $590K Add +19.8%
VYM Vanguard High DVD Yield ETF 0.39% 4,705 $572K Add +5.0%
BX Blackstone Inc. 0.36% 4,149 $537K No change
GPC Genuine Parts Co. 0.36% 3,858 $534K No change
SCHX Schwab US Large-Cap ETF 0.36% 8,024 $531K Add +59.7%
JPIE JPMorgan Income ETF 0.35% 11,492 $524K No change
BOND PIMCO Active Bond Exchange-T 0.35% 5,667 $522K Reduce -5.0%
PM Philip Morris International 0.34% 4,782 $507K Add +3.8%
SCHV Schwab US Large-Cap Value 0.34% 6,669 $506K No change
VT Vanguard Tot World STK ETF 0.34% 4,339 $505K Add +0.3%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.34% 2,025 $504K No change
XLE SS Energy Select Sector 0.33% 5,339 $483K Reduce -57.5%
GOOG Alphabet Inc. Class C 0.33% 2,582 $482K Reduce -1.1%
LOW Lowe's Cos Inc. 0.32% 2,043 $478K Reduce -0.1%
JNJ Johnson & Johnson 0.32% 3,184 $477K Reduce -3.3%
GOOGL Alphabet Inc. Class A 0.32% 2,553 $473K Reduce -20.0%
MCO Moody's Corp. 0.32% 1,055 $471K No change
BRK.B Berkshire Hathaway Inc. Class B 0.31% 1,090 $463K No change
PG The Procter & Gamble Co. 0.29% 2,597 $433K No change
MPC Marathon Petroleum Corp. 0.29% 2,584 $428K No change
IWM iShares Russell 2000 ETF 0.29% 2,002 $427K No change
DUK Duke Energy Corp. 0.29% 4,044 $426K Add +3.7%
IEFA iShares Core MSCI Eafe ETF 0.29% 5,577 $422K No change
GL Globe Life Inc. 0.28% 4,820 $415K Add +9.3%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.28% 9,824 $409K No change
VGT Vanguard Info Tech ETF 0.27% 674 $405K No change
IMCG iShares Morningstar Mid-Cap 0.27% 5,662 $393K Add +30.9%
VXUS Vanguard Total Intl Stock 0.27% 6,235 $392K Add +2.4%
AVGO Broadcom Inc. 0.27% 231 $392K No change
GLD SPDR Gold Shares 0.26% 1,722 $384K Add +1.9%
SPY SS SPDR S&P 500 ETF Trust-US 0.26% 682 $382K Reduce -9.3%
EME Emcor Group Inc. 0.25% 1,000 $376K Reduce -12.1%
QQQ Invesco QQQ Trust Series 1 0.25% 737 $365K Reduce -1.1%
FDVV Fidelity High Dividend ETF 0.24% 7,398 $357K New
DMAY FT Vest US Equity Deep Buffe 0.24% 9,066 $354K New
DMAR FT Vest US Equity Deep Buffe 0.24% 9,592 $350K Reduce -37.2%
ITOT iShares Core S&P Total U.S. 0.24% 2,855 $349K No change
XRAY Dentsply Sirona Inc. 0.23% 13,453 $343K Add +32.5%
COST Costco Wholesale Corp. 0.23% 402 $338K Reduce -8.4%
MO Altria Group Inc. 0.22% 6,889 $329K Add +3.5%
VZ Verizon Communications Inc. 0.22% 7,912 $328K No change
VBR Vngrd Mrngst SL-CP Val ETF-U 0.22% 1,714 $324K Add +23.2%
OIH Vaneck Oil Services ETF 0.22% 1,002 $318K Add +2.9%
AXP American Express Co. 0.21% 1,323 $316K Reduce -14.0%
VTEB Vanguard Tax-Exempt Bond ETF 0.21% 6,187 $312K No change
SMMD iShares Russell 2500 ETF 0.21% 4,744 $308K Add +0.3%
DNOV FT Vest US Equity Deep Buffe 0.21% 7,330 $306K Reduce -16.7%
AMGN Amgen Inc. 0.21% 922 $305K Add +0.7%
VEA Vanguard Ftse Developed ETF 0.20% 5,832 $300K Add +35.8%
MMM 3M Co. 0.20% 2,877 $299K Reduce -36.1%
CLX Clorox Company 0.20% 2,189 $299K New
COP Conocophillips 0.20% 2,632 $298K Add +0.2%
SSD Simpson Manufacturing Co. Inc. 0.20% 1,624 $295K No change
CAT Caterpillar Inc. 0.20% 872 $293K Reduce -8.7%
DDEC FT Vest U.S. Equity Deep Buf 0.20% 7,536 $293K Reduce -64.4%
AMD Advanced Micro Devices 0.20% 1,601 $291K Reduce -20.0%
FANG Diamondback Energy Inc. 0.19% 1,409 $288K Add +0.1%
JAAA Janus Henderson Aaa Clo ETF 0.19% 5,650 $287K Add +12.9%
SCHF Schwab Intl Equity ETF 0.19% 7,107 $285K Add +5.3%
DJAN FT Vest U.S. Equity Deep Buf 0.19% 7,495 $281K Reduce -38.8%
MA Mastercard Inc. Class A 0.19% 632 $278K Reduce -11.4%
ABBV Abbvie Inc. 0.19% 1,620 $276K No change
FCN Fti Consulting Inc. 0.19% 1,242 $274K No change
QGEN Qiagen NV 0.18% 6,357 $268K New
MGK Vngrd Mrgstr MG CP GR ETF-Ui 0.18% 813 $264K Add +0.3%
TRV The Travelers Cos Inc. 0.18% 1,231 $260K No change
AIQ Global X Art Intel & Tech 0.17% 6,644 $244K New
IWF iShares Russell 1000 Growth 0.16% 643 $242K Add +5.2%
AMLP Alerian MLP ETF 0.16% 4,973 $241K New
PRI Primerica Inc. 0.16% 991 $240K No change
JCPB JPMorgan Core Plus Bond ETF 0.16% 5,117 $240K No change
RTX RTX Corp. 0.16% 2,365 $240K Add +0.9%
ALL Allstate Corp. 0.16% 1,426 $233K No change
MS Morgan Stanley 0.16% 2,240 $233K Reduce -10.2%
LHX L3HARRIS Technologies Inc. 0.16% 1,001 $231K No change
SCHA Schwab US Small-Cap ETF 0.16% 4,640 $229K Add +1.8%
BUFD FT VST Lad Deep Buf ETF-Usdi 0.15% 9,300 $228K New
RSP Invesco S&P 500 Equal Weight 0.15% 1,352 $228K Reduce -4.7%
ONEY SS SPDR R1000 Yield Foc ETF 0.15% 2,144 $228K Add +0.7%
PFE Pfizer Inc. 0.15% 7,865 $227K Reduce -1.2%
OKE Oneok Inc. 0.15% 2,676 $227K No change
TGT Target Corp. 0.15% 1,472 $225K Reduce -0.4%
AOA iShares Core 80/20 Aggressiv 0.15% 2,905 $222K New
PLTR Palantir Technologies Inc. Class A 0.15% 7,715 $217K New
NEE Nextera Energy Inc. 0.15% 2,847 $216K New
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.14% 895 $211K Add +0.1%
LMT Lockheed Martin Corp. 0.14% 453 $210K Add +0.7%
VWO Vanguard Ftse Emerging Marke 0.14% 4,575 $209K New
META Meta Platforms Inc. Class A 0.14% 416 $208K New
MRO Marathon Oil Corp. 0.14% 7,259 $207K No change
NFLX Netflix Inc. 0.14% 318 $206K New
VOO Vanguard S&P 500 ETF 0.14% 399 $205K New
ITA iShares U.S. Aerospace & Def 0.14% 1,527 $203K Reduce -19.3%
PRF Invesco Rafi US 1000 ETF 0.14% 5,215 $203K Reduce -22.3%
EMR Emerson Electric Co. 0.14% 1,755 $201K New
SAND Sandstorm Gold Ltd. 0.12% 30,000 $173K No change

Portfolio Sells Q1 2024 → Q2 2024
JPST JPMorgan Ultra-Short Income Reduce -7.6% 3.82% −0.61
XLE SS Energy Select Sector Reduce -57.5% 0.33% −0.53
DFEB FT Vest U.S. Equity Deep Buf Sold out 0.00% −0.44
DDEC FT Vest U.S. Equity Deep Buf Reduce -64.4% 0.20% −0.38
GPN Global Payments Inc. Sold out 0.00% −0.25
SDY SS SPDR S&P Dividend ETF Sold out 0.00% −0.23
GFEB FT Vest US Equity Moderate B Reduce -23.3% 0.63% −0.22
KMB Kimberly-Clark Corp. Sold out 0.00% −0.20
DIS The Walt Disney Co. Sold out 0.00% −0.20
HD Home Depot Inc. Sold out 0.00% −0.18
V Visa Inc. Class A Sold out 0.00% −0.18
NSC Norfolk Southern Corp. Reduce -0.4% 0.73% −0.17
MANH Manhattan Associates Inc. Sold out 0.00% −0.17
UCB United Community Banks Reduce -16.6% 0.67% −0.17
MRNA Moderna Inc. Sold out 0.00% −0.17
LDUR PIMCO Enhanced Low Duration Reduce -22.6% 0.41% −0.16
UNH Unitedhealth Group Inc. Sold out 0.00% −0.15
DMAR FT Vest US Equity Deep Buffe Reduce -37.2% 0.24% −0.15
MMM 3M Co. Reduce -36.1% 0.20% −0.14
DJAN FT Vest U.S. Equity Deep Buf Reduce -38.8% 0.19% −0.13
MCD McDonald's Corp. Reduce -2.6% 0.45% −0.10
CVX Chevron Corp. Reduce -0.9% 0.98% −0.10
AMD Advanced Micro Devices Reduce -20.0% 0.20% −0.07
MA Mastercard Inc. Class A Reduce -11.4% 0.19% −0.06
CAT Caterpillar Inc. Reduce -8.7% 0.20% −0.06
JNJ Johnson & Johnson Reduce -3.3% 0.32% −0.06
LOW Lowe's Cos Inc. Reduce -0.1% 0.32% −0.05
MRK Merck & Co. Inc. Reduce -1.8% 0.42% −0.05
DNOV FT Vest US Equity Deep Buffe Reduce -16.7% 0.21% −0.05
PRF Invesco Rafi US 1000 ETF Reduce -22.3% 0.14% −0.05
BOND PIMCO Active Bond Exchange-T Reduce -5.0% 0.35% −0.04
ITA iShares U.S. Aerospace & Def Reduce -19.3% 0.14% −0.04
AXP American Express Co. Reduce -14.0% 0.21% −0.04
TGT Target Corp. Reduce -0.4% 0.15% −0.04
EME Emcor Group Inc. Reduce -12.1% 0.25% −0.03
TFC Truist Financial Corp. Reduce -4.0% 0.43% −0.03
KO The Coca-Cola Co. Reduce -1.1% 0.75% −0.03
GOOGL Alphabet Inc. Class A Reduce -20.0% 0.32% −0.03
SPY SS SPDR S&P 500 ETF Trust-US Reduce -9.3% 0.26% −0.03
RSP Invesco S&P 500 Equal Weight Reduce -4.7% 0.15% −0.02
MS Morgan Stanley Reduce -10.2% 0.16% −0.01
PFE Pfizer Inc. Reduce -1.2% 0.15% −0.01
COST Costco Wholesale Corp. Reduce -8.4% 0.23% −0.00
MSFT Microsoft Corp. Reduce -0.7% 1.31% −0.00
AMZN Amazon.com Inc. Reduce -0.5% 0.54% +0.00
QQQ Invesco QQQ Trust Series 1 Reduce -1.1% 0.25% +0.01
WMT Walmart Inc. Reduce -1.1% 0.48% +0.03
GOOG Alphabet Inc. Class C Reduce -1.1% 0.33% +0.04
TSLA Tesla Inc. Reduce -17.2% 0.53% +0.04
LLY Eli Lilly & Co. Reduce -1.8% 0.94% +0.10

Portfolio Buys Q1 2024 → Q2 2024
BUFZ FT Vest Laddered Moderate Bu New 1.33% +1.33
VUG Vanguard Mrngstar GR ETF-Sui Add +4.7% 6.16% +0.54
SCHG Schwab US Large-Cap Growth Add +6.3% 3.93% +0.40
JEPQ JPM Nasdaq Equity Premium Add +51.2% 1.11% +0.35
FDVV Fidelity High Dividend ETF New 0.24% +0.24
DMAY FT Vest US Equity Deep Buffe New 0.24% +0.24
SCHB Schwab US Broad Market ETF Add +29.0% 0.98% +0.21
FNDF Schwab Fndmn Intl LRG Co. ETF Add +68.7% 0.55% +0.21
IVV iShares Core S&P 500 ETF Add +17.3% 1.39% +0.20
CLX Clorox Company New 0.20% +0.20
QGEN Qiagen NV New 0.18% +0.18
AIQ Global X Art Intel & Tech New 0.17% +0.17
AMLP Alerian MLP ETF New 0.16% +0.16
BUFD FT VST Lad Deep Buf ETF-Usdi New 0.15% +0.15
AOA iShares Core 80/20 Aggressiv New 0.15% +0.15
PLTR Palantir Technologies Inc. Class A New 0.15% +0.15
NEE Nextera Energy Inc. New 0.15% +0.15
VWO Vanguard Ftse Emerging Marke New 0.14% +0.14
META Meta Platforms Inc. Class A New 0.14% +0.14
NFLX Netflix Inc. New 0.14% +0.14
VOO Vanguard S&P 500 ETF New 0.14% +0.14
EMR Emerson Electric Co. New 0.14% +0.14
SCHX Schwab US Large-Cap ETF Add +59.7% 0.36% +0.13
SGOL Abrdn Physical Gold Shares Add +11.9% 0.59% +0.07
HON Honeywell International Inc. Add +19.8% 0.40% +0.06
SO The Southern Co. Add +1.5% 1.09% +0.06
VEA Vanguard Ftse Developed ETF Add +35.8% 0.20% +0.05
IMCG iShares Morningstar Mid-Cap Add +30.9% 0.27% +0.04
PM Philip Morris International Add +3.8% 0.34% +0.04
JPM JPMorgan Chase & Co. Add +12.1% 0.49% +0.03
VBR Vngrd Mrngst SL-CP Val ETF-U Add +23.2% 0.22% +0.03
QUAL iShares MSCI USA Quality Fac Add +2.2% 2.08% +0.02
SPHQ Invesco S&P 500 Quality ETF Add +2.1% 1.07% +0.02
DGRW Wisdomtree U.S. Quality Divi Add +6.5% 0.49% +0.02
AVUV Avantis US Small Cap Value Add +9.1% 1.65% +0.02
AMGN Amgen Inc. Add +0.7% 0.21% +0.02
DUK Duke Energy Corp. Add +3.7% 0.29% +0.01
IWF iShares Russell 1000 Growth Add +5.2% 0.16% +0.01
MO Altria Group Inc. Add +3.5% 0.22% +0.01
JAAA Janus Henderson Aaa Clo ETF Add +12.9% 0.19% +0.01
MGK Vngrd Mrgstr MG CP GR ETF-Ui Add +0.3% 0.18% +0.01
GLD SPDR Gold Shares Add +1.9% 0.26% +0.01
VBK Van Morst SML-Cap Gro-Usd Inc. Add +9.8% 0.45% +0.01
SCHF Schwab Intl Equity ETF Add +5.3% 0.19% +0.00
VXUS Vanguard Total Intl Stock Add +2.4% 0.27% −0.00
RTX RTX Corp. Add +0.9% 0.16% −0.00
VT Vanguard Tot World STK ETF Add +0.3% 0.34% −0.00
LMT Lockheed Martin Corp. Add +0.7% 0.14% −0.01
VYM Vanguard High DVD Yield ETF Add +5.0% 0.39% −0.01
SCHA Schwab US Small-Cap ETF Add +1.8% 0.16% −0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 185$331.7MVTV, FENI, VUG, FMDE, FESM
Q1 2026 175$286.4MVTV, FENI, VUG, FMDE, FESM
Q4 2025 177$257.5MVTV, VUG, JEPI, SCHD, FBND
Q3 2025 190$233.1MVUG, VTV, JEPI, SCHD, SCHG
Q2 2025 174$212.1MVUG, VTV, SCHD, JEPI, FBND
Q1 2025 158$173.4MSCHD, VTV, JEPI, VUG, AAPL
Q4 2024 158$169.8MSCHD, VUG, VTV, JEPI, AAPL
Q3 2024 154$158.6MSCHD, VUG, VTV, JEPI, FBND
Q2 2024 142$147.7MSCHD, VUG, JEPI, VTV, FBND
Q1 2024 136$137.8MSCHD, JEPI, VUG, VTV, FBND