Mayfair Advisory Group, LLC

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 23, 2024), Mayfair Advisory Group, LLC reported 154 stock positions worth $158.6 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 7.8% of the portfolio, followed by Vanguard Mrngstar GR ETF-Sui (VUG, 5.8%) and Vanguard Mrngstr Val ETF-Aui (VTV, 5.7%). Compared with Q2 2024, it opened 23 new positions, sold out of 11, added to 64 and reduced 34. The biggest buy was Avantis US Small Cap Value (AVUV, shares +34%) and the biggest sale JPMorgan Ultra-Short Income (JPST, shares −11%).

Most Recent 13F
Q2 2026
Location
BIRMINGHAM, AL
CIK
0001801926
Portfolio Value
$158.6M (Q3 2024)
SEC Filing
0001221073-24-000086 ↗ filed Oct 23, 2024

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $137.8M Q1 2024 Q2 2024: $147.7M Q2 2024 Q3 2024: $158.6M $158.6M Q3 2024 Q4 2024: $169.8M Q4 2024 Q1 2025: $173.4M Q1 2025 Q2 2025: $212.1M Q2 2025 Q3 2025: $233.1M Q3 2025 Q4 2025: $257.5M Q4 2025 Q1 2026: $286.4M Q1 2026 Q2 2026: $331.7M Q2 2026

Holdings 154 stocks · $158.6M
SCHD Schwab US DVD Equity ETF 7.77% 145,468 $12.3M Add +4.9%
VUG Vanguard Mrngstar GR ETF-Sui 5.80% 23,971 $9.2M Add +1.7%
VTV Vanguard Mrngstr Val ETF-Aui 5.70% 51,766 $9.0M Add +4.4%
JEPI JPMorgan Equity Premium Inco 5.70% 152,756 $9.0M Add +1.1%
FBND Fidelity Total Bond ETF 5.30% 181,699 $8.4M Add +7.1%
AAPL Apple Inc. 4.35% 30,390 $6.9M Add +1.0%
SCHG Schwab US Large-Cap Growth 3.69% 56,147 $5.8M Add +0.8%
JPST JPMorgan Ultra-Short Income 3.16% 99,319 $5.0M Reduce -11.3%
AVUV Avantis US Small Cap Value 2.12% 35,063 $3.4M Add +34.3%
QUAL iShares MSCI USA Quality Fac 2.06% 18,193 $3.3M Add +3.5%
VYMI Vanguard Int High DVD YLD Inc. 2.00% 43,401 $3.2M Add +11.6%
VTI VG Morningstar TS MKT ETF-US 1.96% 10,971 $3.1M Add +0.4%
XOM Exxon Mobil Corp. 1.75% 22,259 $2.8M Add +0.7%
NVDA Nvidia Corp. 1.41% 17,915 $2.2M Add +0.4%
IVV iShares Core S&P 500 ETF 1.39% 3,832 $2.2M Add +5.5%
BUFZ FT Vest Laddered Moderate Bu 1.35% 90,962 $2.1M Add +6.7%
COWZ Pacer US Cash Cows 100 ETF 1.34% 36,450 $2.1M Add +1.2%
SCHB Schwab US Broad Market ETF 1.26% 29,990 $2.0M Add +33.7%
SO The Southern Co. 1.14% 20,090 $1.8M Add +0.1%
MSFT Microsoft Corp. 1.12% 4,268 $1.8M Add +0.4%
SPHQ Invesco S&P 500 Quality ETF 1.04% 24,665 $1.7M Add +0.5%
AME Ametek Inc. 0.93% 8,698 $1.5M Add +1.6%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 0.92% 26,824 $1.5M Reduce -9.0%
RY Royal Bank of Canada 0.91% 11,802 $1.4M No change
CVX Chevron Corp. 0.86% 9,048 $1.4M Reduce -2.9%
LLY Eli Lilly & Co. 0.82% 1,469 $1.3M Add +0.4%
MINT PIMCO Enhanced Short Maturit 0.81% 12,797 $1.3M Reduce -4.4%
VIG Vanguard Dividend Apprec ETF 0.78% 6,269 $1.2M Add +0.1%
KO The Coca-Cola Co. 0.77% 17,431 $1.2M Add +0.0%
NSC Norfolk Southern Corp. 0.76% 4,868 $1.2M Reduce -0.2%
DFAS Dimensional US Small Cap ETF 0.65% 16,061 $1.0M Add +3.1%
UCB United Community Banks 0.59% 33,098 $940K Reduce -9.8%
AMZN Amazon.com Inc. 0.59% 5,025 $937K Add +21.5%
FDVV Fidelity High Dividend ETF 0.53% 16,741 $846K Add +126.3%
WMT Walmart Inc. 0.52% 10,236 $829K No change
FNDF Schwab Fndmn Intl LRG Co. ETF 0.52% 22,202 $822K No change
TSLA Tesla Inc. 0.50% 3,177 $795K Add +0.5%
MCD McDonald's Corp. 0.49% 2,579 $783K Reduce -1.0%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.48% 2,847 $762K Add +11.7%
JPM JPMorgan Chase & Co. 0.47% 3,547 $749K No change
DGRW Wisdomtree U.S. Quality Divi 0.47% 8,982 $745K Add +0.1%
SGOL Abrdn Physical Gold Shares 0.43% 27,200 $689K Reduce -27.5%
TFC Truist Financial Corp. 0.42% 15,597 $661K Reduce -1.2%
BX Blackstone Inc. 0.42% 4,337 $659K Add +4.5%
CSX CSX Corp. 0.41% 18,905 $652K Reduce -0.4%
LDUR PIMCO Enhanced Low Duration 0.41% 6,751 $643K Add +6.6%
VYM Vanguard High DVD Yield ETF 0.39% 4,797 $617K Add +2.0%
BUFD FT VST Lad Deep Buf ETF-Usdi 0.36% 22,724 $570K Add +144.3%
PM Philip Morris International 0.36% 4,782 $570K No change
HON Honeywell International Inc. 0.35% 2,717 $554K Reduce -0.9%
LOW Lowe's Cos Inc. 0.35% 2,060 $552K Add +0.8%
SCHX Schwab US Large-Cap ETF 0.34% 8,051 $546K Add +0.3%
BOND PIMCO Active Bond Exchange-T 0.34% 5,827 $544K Add +2.8%
MRK Merck & Co. Inc. 0.34% 4,925 $541K Add +0.5%
SCHV Schwab US Large-Cap Value 0.34% 6,669 $535K No change
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.34% 2,025 $534K No change
JPIE JPMorgan Income ETF 0.33% 11,492 $529K No change
GPC Genuine Parts Co. 0.33% 3,858 $527K No change
VT Vanguard Tot World STK ETF 0.33% 4,350 $520K Add +0.3%
GOOG Alphabet Inc. Class C 0.32% 2,992 $504K Add +15.9%
BRK.B Berkshire Hathaway Inc. Class B 0.32% 1,090 $504K No change
JNJ Johnson & Johnson 0.32% 3,117 $500K Reduce -2.1%
XLE SS Energy Select Sector 0.30% 5,191 $484K Reduce -2.8%
MCO Moody's Corp. 0.30% 1,050 $484K Reduce -0.5%
GOOGL Alphabet Inc. Class A 0.30% 2,843 $475K Add +11.4%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.30% 11,735 $471K Add +19.4%
GL Globe Life Inc. 0.30% 4,412 $470K Reduce -8.5%
GLD SPDR Gold Shares 0.29% 1,890 $463K Add +9.8%
DUK Duke Energy Corp. 0.29% 3,999 $456K Reduce -1.1%
MPC Marathon Petroleum Corp. 0.28% 2,562 $441K Reduce -0.8%
IWM iShares Russell 2000 ETF 0.28% 2,002 $439K No change
PG The Procter & Gamble Co. 0.28% 2,597 $439K No change
EME Emcor Group Inc. 0.27% 995 $433K Reduce -0.5%
IEFA iShares Core MSCI Eafe ETF 0.27% 5,577 $430K No change
IMCG iShares Morningstar Mid-Cap 0.27% 5,806 $423K Add +2.5%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.27% 2,118 $423K Add +23.6%
VEA Vanguard Ftse Developed ETF 0.27% 8,062 $421K Add +38.2%
VXUS Vanguard Total Intl Stock 0.26% 6,319 $408K Add +1.4%
AVGO Broadcom Inc. 0.26% 2,309 $408K No change
VGT Vanguard Info Tech ETF 0.25% 679 $397K Add +0.7%
MA Mastercard Inc. Class A 0.24% 750 $373K Add +18.7%
COST Costco Wholesale Corp. 0.23% 419 $370K Add +4.2%
FANG Diamondback Energy Inc. 0.23% 1,868 $364K Add +32.6%
QQQ Invesco QQQ Trust Series 1 0.23% 737 $359K No change
ITOT iShares Core S&P Total U.S. 0.23% 2,855 $358K No change
JIRE JPMorgan Int Res Enh Eqty 0.23% 5,470 $357K New
AXP American Express Co. 0.22% 1,273 $351K Reduce -3.8%
SPY SS SPDR S&P 500 ETF Trust-US 0.22% 612 $350K Reduce -10.3%
DAUG FT Vest U.S. Equity Deep Buf 0.22% 8,880 $347K New
CAT Caterpillar Inc. 0.22% 873 $347K Add +0.1%
VZ Verizon Communications Inc. 0.22% 7,796 $344K Reduce -1.5%
MO Altria Group Inc. 0.22% 6,839 $343K Reduce -0.7%
SMMD iShares Russell 2500 ETF 0.21% 4,939 $333K Add +4.1%
ALL Allstate Corp. 0.21% 1,746 $333K Add +22.4%
FELC Fidelity Enh LRG Cap Cor ETF 0.20% 10,006 $321K New
GAUG FT Vest US Equity Moderate B 0.20% 9,123 $316K New
COOP Mr Cooper Group Inc. 0.20% 3,457 $316K New
ABBV Abbvie Inc. 0.20% 1,620 $315K No change
VTEB Vanguard Tax-Exempt Bond ETF 0.20% 6,187 $315K No change
SSD Simpson Manufacturing Co. Inc. 0.20% 1,614 $310K Reduce -0.6%
PLTR Palantir Technologies Inc. Class A 0.19% 7,669 $307K Reduce -0.6%
COP Conocophillips 0.19% 2,648 $303K Add +0.6%
GFEB FT Vest US Equity Moderate B 0.19% 8,259 $301K Reduce -68.1%
META Meta Platforms Inc. Class A 0.19% 498 $297K Add +19.7%
RTX RTX Corp. 0.19% 2,372 $296K Add +0.3%
AMGN Amgen Inc. 0.19% 922 $295K No change
PFE Pfizer Inc. 0.19% 10,279 $294K Add +30.7%
SCHF Schwab Intl Equity ETF 0.18% 7,107 $289K No change
TRV The Travelers Cos Inc. 0.18% 1,220 $288K Reduce -0.9%
DJAN FT Vest U.S. Equity Deep Buf 0.18% 7,495 $286K No change
GJUL FT Vest US Equity Moderate B 0.18% 7,872 $283K New
FCN Fti Consulting Inc. 0.18% 1,236 $279K Reduce -0.5%
IWF iShares Russell 1000 Growth 0.17% 735 $275K Add +14.3%
PRI Primerica Inc. 0.17% 991 $272K No change
AMD Advanced Micro Devices 0.17% 1,581 $270K Reduce -1.3%
LMT Lockheed Martin Corp. 0.17% 445 $269K Reduce -1.8%
AVIV Avantis Intl LRG Cap Val ETF 0.17% 4,818 $269K New
VWO Vanguard Ftse Emerging Marke 0.17% 5,445 $267K Add +19.0%
DJUL FT Vest US Equity Deep Buffe 0.17% 6,401 $264K New
MGK Vngrd Mrgstr MG CP GR ETF-Ui 0.16% 813 $261K No change
AIG American International Group 0.16% 3,402 $259K New
SCHA Schwab US Small-Cap ETF 0.16% 4,979 $255K Add +7.3%
OKE Oneok Inc. 0.16% 2,648 $252K Reduce -1.1%
AIQ Global X Art Intel & Tech 0.16% 6,644 $250K No change
RSP Invesco S&P 500 Equal Weight 0.16% 1,395 $249K Add +3.2%
ONEY SS SPDR R1000 Yield Foc ETF 0.16% 2,210 $248K Add +3.1%
LHX L3HARRIS Technologies Inc. 0.15% 1,001 $244K No change
JCPB JPMorgan Core Plus Bond ETF 0.15% 5,117 $243K No change
MS Morgan Stanley 0.15% 2,240 $242K No change
ITA iShares U.S. Aerospace & Def 0.15% 1,589 $241K Add +4.1%
NEE Nextera Energy Inc. 0.15% 2,847 $239K No change
AMLP Alerian MLP ETF 0.15% 4,973 $237K No change
RRX Regal Rexnord Corp. 0.14% 1,365 $229K New
NFLX Netflix Inc. 0.14% 317 $228K Reduce -0.3%
AOA iShares Core 80/20 Aggressiv 0.14% 2,905 $228K No change
BUFR FT Vest Lad Buffervetf-Usd I 0.14% 7,550 $226K New
MCI Barings Corporate Investors 0.14% 10,983 $224K New
CRVL Corvel Corp. 0.14% 700 $222K New
AFL Aflac Inc. 0.14% 1,908 $220K New
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.14% 895 $219K No change
JAAA Janus Henderson Aaa Clo ETF 0.14% 4,300 $218K Reduce -23.9%
RRR Red Rock Resorts Inc. Class A 0.14% 3,906 $218K New
TGT Target Corp. 0.14% 1,420 $217K Reduce -3.5%
WMB Williams Cos Inc. 0.14% 4,314 $214K New
HD Home Depot Inc. 0.13% 521 $213K New
APH Amphenol Corp. Class A 0.13% 3,397 $212K New
VOO Vanguard S&P 500 ETF 0.13% 399 $210K No change
MRO Marathon Oil Corp. 0.13% 7,202 $209K Reduce -0.8%
SDY SS SPDR S&P Dividend ETF 0.13% 1,468 $207K New
VOE Vngrd Mrngstr MD-Cap Val ETF 0.13% 1,228 $205K New
UNH Unitedhealth Group Inc. 0.13% 344 $203K New
DHR Danaher Corp. 0.13% 751 $203K New
SAND Sandstorm Gold Ltd. 0.11% 30,000 $177K No change
SOFI Sofi Technologies Inc. 0.06% 12,185 $102K New

Portfolio Sells Q2 2024 → Q3 2024
JPST JPMorgan Ultra-Short Income Reduce -11.3% 3.16% −0.66
GFEB FT Vest US Equity Moderate B Reduce -68.1% 0.19% −0.44
DMAY FT Vest US Equity Deep Buffe Sold out 0.00% −0.24
DMAR FT Vest US Equity Deep Buffe Sold out 0.00% −0.24
XRAY Dentsply Sirona Inc. Sold out 0.00% −0.23
OIH Vaneck Oil Services ETF Sold out 0.00% −0.22
DNOV FT Vest US Equity Deep Buffe Sold out 0.00% −0.21
MMM 3M Co. Sold out 0.00% −0.20
CLX Clorox Company Sold out 0.00% −0.20
DDEC FT Vest U.S. Equity Deep Buf Sold out 0.00% −0.20
JEPQ JPM Nasdaq Equity Premium Reduce -9.0% 0.92% −0.19
QGEN Qiagen NV Sold out 0.00% −0.18
SGOL Abrdn Physical Gold Shares Reduce -27.5% 0.43% −0.15
PRF Invesco Rafi US 1000 ETF Sold out 0.00% −0.14
EMR Emerson Electric Co. Sold out 0.00% −0.14
CVX Chevron Corp. Reduce -2.9% 0.86% −0.12
MINT PIMCO Enhanced Short Maturit Reduce -4.4% 0.81% −0.10
UCB United Community Banks Reduce -9.8% 0.59% −0.08
JAAA Janus Henderson Aaa Clo ETF Reduce -23.9% 0.14% −0.06
HON Honeywell International Inc. Reduce -0.9% 0.35% −0.05
SPY SS SPDR S&P 500 ETF Trust-US Reduce -10.3% 0.22% −0.04
AMD Advanced Micro Devices Reduce -1.3% 0.17% −0.03
CSX CSX Corp. Reduce -0.4% 0.41% −0.02
XLE SS Energy Select Sector Reduce -2.8% 0.30% −0.02
TFC Truist Financial Corp. Reduce -1.2% 0.42% −0.02
TGT Target Corp. Reduce -3.5% 0.14% −0.02
MCO Moody's Corp. Reduce -0.5% 0.30% −0.01
MPC Marathon Petroleum Corp. Reduce -0.8% 0.28% −0.01
FCN Fti Consulting Inc. Reduce -0.5% 0.18% −0.01
MRO Marathon Oil Corp. Reduce -0.8% 0.13% −0.01
JNJ Johnson & Johnson Reduce -2.1% 0.32% −0.01
MO Altria Group Inc. Reduce -0.7% 0.22% −0.01
VZ Verizon Communications Inc. Reduce -1.5% 0.22% −0.00
SSD Simpson Manufacturing Co. Inc. Reduce -0.6% 0.20% −0.00
DUK Duke Energy Corp. Reduce -1.1% 0.29% −0.00
NFLX Netflix Inc. Reduce -0.3% 0.14% +0.00
TRV The Travelers Cos Inc. Reduce -0.9% 0.18% +0.01
OKE Oneok Inc. Reduce -1.1% 0.16% +0.01
AXP American Express Co. Reduce -3.8% 0.22% +0.01
GL Globe Life Inc. Reduce -8.5% 0.30% +0.02
EME Emcor Group Inc. Reduce -0.5% 0.27% +0.02
LMT Lockheed Martin Corp. Reduce -1.8% 0.17% +0.03
NSC Norfolk Southern Corp. Reduce -0.2% 0.76% +0.03
MCD McDonald's Corp. Reduce -1.0% 0.49% +0.05
PLTR Palantir Technologies Inc. Class A Reduce -0.6% 0.19% +0.05

Portfolio Buys Q2 2024 → Q3 2024
AVUV Avantis US Small Cap Value Add +34.3% 2.12% +0.47
FDVV Fidelity High Dividend ETF Add +126.3% 0.53% +0.29
SCHD Schwab US DVD Equity ETF Add +4.9% 7.77% +0.29
SCHB Schwab US Broad Market ETF Add +33.7% 1.26% +0.27
JIRE JPMorgan Int Res Enh Eqty New 0.23% +0.23
DAUG FT Vest U.S. Equity Deep Buf New 0.22% +0.22
BUFD FT VST Lad Deep Buf ETF-Usdi Add +144.3% 0.36% +0.20
FELC Fidelity Enh LRG Cap Cor ETF New 0.20% +0.20
GAUG FT Vest US Equity Moderate B New 0.20% +0.20
COOP Mr Cooper Group Inc. New 0.20% +0.20
VTV Vanguard Mrngstr Val ETF-Aui Add +4.4% 5.70% +0.18
GJUL FT Vest US Equity Moderate B New 0.18% +0.18
AVIV Avantis Intl LRG Cap Val ETF New 0.17% +0.17
DJUL FT Vest US Equity Deep Buffe New 0.17% +0.17
AIG American International Group New 0.16% +0.16
RRX Regal Rexnord Corp. New 0.14% +0.14
BUFR FT Vest Lad Buffervetf-Usd I New 0.14% +0.14
MCI Barings Corporate Investors New 0.14% +0.14
CRVL Corvel Corp. New 0.14% +0.14
AFL Aflac Inc. New 0.14% +0.14
RRR Red Rock Resorts Inc. Class A New 0.14% +0.14
WMB Williams Cos Inc. New 0.14% +0.14
HD Home Depot Inc. New 0.13% +0.13
APH Amphenol Corp. Class A New 0.13% +0.13
SDY SS SPDR S&P Dividend ETF New 0.13% +0.13
VYMI Vanguard Int High DVD YLD Inc. Add +11.6% 2.00% +0.13
VOE Vngrd Mrngstr MD-Cap Val ETF New 0.13% +0.13
UNH Unitedhealth Group Inc. New 0.13% +0.13
DHR Danaher Corp. New 0.13% +0.13
SOFI Sofi Technologies Inc. New 0.06% +0.06
VEA Vanguard Ftse Developed ETF Add +38.2% 0.27% +0.06
FBND Fidelity Total Bond ETF Add +7.1% 5.30% +0.06
SO The Southern Co. Add +0.1% 1.14% +0.06
XOM Exxon Mobil Corp. Add +0.7% 1.75% +0.06
BX Blackstone Inc. Add +4.5% 0.42% +0.05
ALL Allstate Corp. Add +22.4% 0.21% +0.05
MA Mastercard Inc. Class A Add +18.7% 0.24% +0.05
VBR Vngrd Mrngst SL-CP Val ETF-U Add +23.6% 0.27% +0.05
META Meta Platforms Inc. Class A Add +19.7% 0.19% +0.05
AMZN Amazon.com Inc. Add +21.5% 0.59% +0.05
VBK Van Morst SML-Cap Gro-Usd Inc. Add +11.7% 0.48% +0.03
FANG Diamondback Energy Inc. Add +32.6% 0.23% +0.03
GLD SPDR Gold Shares Add +9.8% 0.29% +0.03
PFE Pfizer Inc. Add +30.7% 0.19% +0.03
VWO Vanguard Ftse Emerging Marke Add +19.0% 0.17% +0.03
RTX RTX Corp. Add +0.3% 0.19% +0.02
LOW Lowe's Cos Inc. Add +0.8% 0.35% +0.02
CAT Caterpillar Inc. Add +0.1% 0.22% +0.02
BAC Bank of America Corp. Add +19.4% 0.30% +0.02
KO The Coca-Cola Co. Add +0.0% 0.77% +0.02

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 185$331.7MVTV, FENI, VUG, FMDE, FESM
Q1 2026 175$286.4MVTV, FENI, VUG, FMDE, FESM
Q4 2025 177$257.5MVTV, VUG, JEPI, SCHD, FBND
Q3 2025 190$233.1MVUG, VTV, JEPI, SCHD, SCHG
Q2 2025 174$212.1MVUG, VTV, SCHD, JEPI, FBND
Q1 2025 158$173.4MSCHD, VTV, JEPI, VUG, AAPL
Q4 2024 158$169.8MSCHD, VUG, VTV, JEPI, AAPL
Q3 2024 154$158.6MSCHD, VUG, VTV, JEPI, FBND
Q2 2024 142$147.7MSCHD, VUG, JEPI, VTV, FBND
Q1 2024 136$137.8MSCHD, JEPI, VUG, VTV, FBND