Mayfair Advisory Group, LLC

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 14, 2025), Mayfair Advisory Group, LLC reported 158 stock positions worth $169.8 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 7.3% of the portfolio, followed by Vanguard Mrngstar GR ETF-Sui (VUG, 6.3%) and Vanguard Mrngstr Val ETF-Aui (VTV, 5.7%). Compared with Q3 2024, it opened 15 new positions, sold out of 11, added to 80 and reduced 30. The biggest buy was JPM Nasdaq Equity Premium (JEPQ, shares +106%) and the biggest sale Fidelity Total Bond ETF (FBND, shares −18%).

Most Recent 13F
Q2 2026
Location
BIRMINGHAM, AL
CIK
0001801926
Portfolio Value
$169.8M (Q4 2024)
SEC Filing
0001221073-25-000001 ↗ filed Jan 14, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $137.8M Q1 2024 Q2 2024: $147.7M Q2 2024 Q3 2024: $158.6M Q3 2024 Q4 2024: $169.8M $169.8M Q4 2024 Q1 2025: $173.4M Q1 2025 Q2 2025: $212.1M Q2 2025 Q3 2025: $233.1M Q3 2025 Q4 2025: $257.5M Q4 2025 Q1 2026: $286.4M Q1 2026 Q2 2026: $331.7M Q2 2026

Holdings 158 stocks · $169.8M
SCHD Schwab US DVD Equity ETF 7.32% 454,919 $12.4M Add +4.2%
VUG Vanguard Mrngstar GR ETF-Sui 6.35% 26,263 $10.8M Add +9.6%
VTV Vanguard Mrngstr Val ETF-Aui 5.73% 57,441 $9.7M Add +11.0%
JEPI JPMorgan Equity Premium Inco 5.68% 167,516 $9.6M Add +9.7%
AAPL Apple Inc. 4.47% 30,321 $7.6M Reduce -0.2%
FBND Fidelity Total Bond ETF 3.94% 149,102 $6.7M Reduce -17.9%
SCHG Schwab US Large-Cap Growth 3.83% 233,202 $6.5M Add +3.8%
JPST JPMorgan Ultra-Short Income 2.84% 95,665 $4.8M Reduce -3.7%
AVUV Avantis US Small Cap Value 2.21% 38,806 $3.7M Add +10.7%
QUAL iShares MSCI USA Quality Fac 1.90% 18,156 $3.2M Reduce -0.2%
VTI VG Morningstar TS MKT ETF-US 1.88% 11,039 $3.2M Add +0.6%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 1.84% 55,309 $3.1M Add +106.2%
VYMI Vanguard Int High DVD YLD Inc. 1.72% 42,985 $2.9M Reduce -1.0%
NVDA Nvidia Corp. 1.62% 20,435 $2.7M Add +14.1%
SCHB Schwab US Broad Market ETF 1.42% 106,406 $2.4M Add +18.3%
XOM Exxon Mobil Corp. 1.42% 22,380 $2.4M Add +0.5%
COWZ Pacer US Cash Cows 100 ETF 1.38% 41,370 $2.3M Add +13.5%
IVV iShares Core S&P 500 ETF 1.38% 3,967 $2.3M Add +3.5%
BUFZ FT Vest Laddered Moderate Bu 1.27% 90,098 $2.2M Reduce -0.9%
MSFT Microsoft Corp. 1.11% 4,458 $1.9M Add +4.5%
SO The Southern Co. 1.02% 21,132 $1.7M Add +5.2%
SPHQ Invesco S&P 500 Quality ETF 0.99% 25,018 $1.7M Add +1.4%
AME Ametek Inc. 0.92% 8,698 $1.6M No change
RY Royal Bank of Canada 0.84% 11,802 $1.4M No change
TSLA Tesla Inc. 0.76% 3,187 $1.3M Add +0.3%
CVX Chevron Corp. 0.74% 8,665 $1.3M Reduce -4.2%
DFAS Dimensional US Small Cap ETF 0.74% 19,211 $1.3M Add +19.6%
AMZN Amazon.com Inc. 0.74% 5,697 $1.2M Add +13.4%
MINT PIMCO Enhanced Short Maturit 0.73% 12,347 $1.2M Reduce -3.5%
VIG Vanguard Dividend Apprec ETF 0.72% 6,284 $1.2M Add +0.2%
LLY Eli Lilly & Co. 0.70% 1,533 $1.2M Add +4.4%
NSC Norfolk Southern Corp. 0.69% 5,001 $1.2M Add +2.7%
HELO JPMorgan Hedged Equity ETF 0.64% 17,631 $1.1M New
KO The Coca-Cola Co. 0.64% 17,543 $1.1M Add +0.6%
UCB United Community Banks 0.63% 33,098 $1.1M No change
VBK Van Morst SML-Cap Gro-Usd Inc. 0.61% 3,721 $1.0M Add +30.7%
WMT Walmart Inc. 0.54% 10,191 $921K Reduce -0.4%
JPM JPMorgan Chase & Co. 0.53% 3,757 $901K Add +5.9%
PLTR Palantir Technologies Inc. Class A 0.51% 11,548 $873K Add +50.6%
SCHX Schwab US Large-Cap ETF 0.50% 36,359 $843K Add +50.5%
FDVV Fidelity High Dividend ETF 0.49% 16,741 $836K No change
MCD McDonald's Corp. 0.46% 2,695 $781K Add +4.5%
TFC Truist Financial Corp. 0.45% 17,597 $763K Add +12.8%
DGRW Wisdomtree U.S. Quality Divi 0.45% 9,378 $759K Add +4.4%
BX Blackstone Inc. 0.44% 4,337 $748K No change
LDUR PIMCO Enhanced Low Duration 0.41% 7,396 $703K Add +9.6%
IMCG iShares Morningstar Mid-Cap 0.41% 9,291 $702K Add +60.0%
SGOL Abrdn Physical Gold Shares 0.40% 27,200 $681K No change
GLD SPDR Gold Shares 0.40% 2,808 $680K Add +48.6%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.39% 3,351 $664K Add +58.2%
BUFD FT VST Lad Deep Buf ETF-Usdi 0.38% 25,583 $653K Add +12.6%
FNDF Schwab Fndmn Intl LRG Co. ETF 0.38% 19,614 $651K Reduce -11.7%
GOOG Alphabet Inc. Class C 0.38% 3,393 $646K Add +13.4%
VEA Vanguard Ftse Developed ETF 0.37% 13,284 $635K Add +64.8%
HON Honeywell International Inc. 0.36% 2,734 $618K Add +0.6%
VYM Vanguard High DVD Yield ETF 0.36% 4,805 $613K Add +0.2%
CSX CSX Corp. 0.36% 18,905 $610K No change
VT Vanguard Tot World STK ETF 0.36% 5,187 $609K Add +19.2%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.34% 13,235 $582K Add +12.8%
PM Philip Morris International 0.34% 4,786 $576K Add +0.1%
AVGO Broadcom Inc. 0.33% 2,401 $557K Add +4.0%
MRK Merck & Co. Inc. 0.32% 5,389 $536K Add +9.4%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.32% 2,025 $535K No change
GOOGL Alphabet Inc. Class A 0.31% 2,813 $532K Reduce -1.1%
SCHV Schwab US Large-Cap Value 0.31% 20,007 $522K No change
BOND PIMCO Active Bond Exchange-T 0.30% 5,672 $513K Reduce -2.7%
PYLD PIMCO Multisector Bond Actv 0.30% 19,726 $511K New
LOW Lowe's Cos Inc. 0.30% 2,052 $506K Reduce -0.4%
MCO Moody's Corp. 0.29% 1,051 $497K Add +0.1%
BRK.B Berkshire Hathaway Inc. Class B 0.29% 1,090 $494K No change
GL Globe Life Inc. 0.29% 4,417 $493K Add +0.1%
FELC Fidelity Enh LRG Cap Cor ETF 0.27% 14,017 $462K Add +40.1%
XLE SS Energy Select Sector 0.27% 5,367 $460K Add +3.4%
GPC Genuine Parts Co. 0.27% 3,858 $450K No change
PG The Procter & Gamble Co. 0.26% 2,647 $444K Add +1.9%
IWM iShares Russell 2000 ETF 0.26% 2,002 $442K No change
COP Conocophillips 0.26% 4,432 $439K Add +67.4%
VGT Vanguard Info Tech ETF 0.26% 705 $438K Add +3.8%
JNJ Johnson & Johnson 0.25% 2,992 $433K Reduce -4.0%
DUK Duke Energy Corp. 0.24% 3,778 $407K Reduce -5.5%
MA Mastercard Inc. Class A 0.23% 745 $392K Reduce -0.7%
VXUS Vanguard Total Intl Stock 0.23% 6,655 $392K Add +5.3%
IEFA iShares Core MSCI Eafe ETF 0.23% 5,577 $392K No change
QQQ Invesco QQQ Trust Series 1 0.23% 758 $387K Add +2.9%
COST Costco Wholesale Corp. 0.23% 419 $384K No change
SMMD iShares Russell 2500 ETF 0.22% 5,606 $381K Add +13.5%
SPY SS SPDR S&P 500 ETF Trust-US 0.22% 648 $380K Add +5.9%
JPIE JPMorgan Income ETF 0.22% 8,306 $379K Reduce -27.7%
AXP American Express Co. 0.22% 1,273 $378K No change
ITOT iShares Core S&P Total U.S. 0.22% 2,855 $367K No change
RF Regions Financial Corp. 0.22% 15,537 $365K New
MO Altria Group Inc. 0.21% 6,873 $359K Add +0.5%
SPYV SS SPDR P S&P 500 Value ETF 0.21% 7,018 $359K New
MPC Marathon Petroleum Corp. 0.21% 2,568 $358K Add +0.2%
DAUG FT Vest U.S. Equity Deep Buf 0.21% 8,880 $352K No change
JIRE JPMorgan Int Res Enh Eqty 0.21% 5,992 $351K Add +9.5%
IWF iShares Russell 1000 Growth 0.20% 859 $345K Add +16.9%
FANG Diamondback Energy Inc. 0.20% 2,072 $339K Add +10.9%
COOP Mr Cooper Group Inc. 0.20% 3,457 $332K No change
SCHF Schwab Intl Equity ETF 0.19% 17,631 $326K Add +24.0%
GAUG FT Vest US Equity Moderate B 0.19% 9,123 $322K No change
VTEB Vanguard Tax-Exempt Bond ETF 0.18% 6,187 $310K No change
AVIV Avantis Intl LRG Cap Val ETF 0.18% 5,936 $308K Add +23.2%
CAT Caterpillar Inc. 0.18% 843 $306K Reduce -3.4%
ABBV Abbvie Inc. 0.18% 1,720 $306K Add +6.2%
VWO Vanguard Ftse Emerging Marke 0.18% 6,910 $304K Add +26.9%
SPYG SS SPDR P S&P 500 Growth ETF 0.18% 3,419 $300K New
TRV The Travelers Cos Inc. 0.17% 1,223 $294K Add +0.3%
DJAN FT Vest U.S. Equity Deep Buf 0.17% 7,495 $293K No change
META Meta Platforms Inc. Class A 0.17% 497 $291K Reduce -0.2%
GFEB FT Vest US Equity Moderate B 0.17% 7,759 $290K Reduce -6.0%
AIQ Global X Art Intel & Tech 0.17% 7,451 $288K Add +12.2%
PFE Pfizer Inc. 0.17% 10,758 $285K Add +4.7%
VZ Verizon Communications Inc. 0.17% 7,055 $282K Reduce -9.5%
MS Morgan Stanley 0.17% 2,240 $282K No change
NFLX Netflix Inc. 0.16% 314 $280K Reduce -0.9%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 0.16% 813 $279K No change
RTX RTX Corp. 0.16% 2,379 $275K Add +0.3%
ALL Allstate Corp. 0.16% 1,426 $275K Reduce -18.3%
ITA iShares U.S. Aerospace & Def 0.16% 1,879 $273K Add +18.3%
SCHA Schwab US Small-Cap ETF 0.16% 10,533 $272K Add +5.8%
OKE Oneok Inc. 0.16% 2,648 $266K No change
PRI Primerica Inc. 0.16% 975 $265K Reduce -1.6%
SSD Simpson Manufacturing Co. Inc. 0.16% 1,594 $264K Reduce -1.2%
AMLP Alerian MLP ETF 0.15% 5,425 $261K Add +9.1%
RSP Invesco S&P 500 Equal Weight 0.15% 1,431 $251K Add +2.6%
AIG American International Group 0.15% 3,402 $248K No change
ONEY SS SPDR R1000 Yield Foc ETF 0.15% 2,270 $247K Add +2.7%
AXON Axon Enterprise Inc. 0.15% 415 $247K New
JCPB JPMorgan Core Plus Bond ETF 0.14% 5,317 $245K Add +3.9%
AOA iShares Core 80/20 Aggressiv 0.14% 3,149 $241K Add +8.4%
EMR Emerson Electric Co. 0.14% 1,931 $239K New
GBTC Grayscale Bitcoin Trust ETF 0.14% 3,225 $239K New
WMB Williams Cos Inc. 0.14% 4,314 $233K No change
APH Amphenol Corp. Class A 0.14% 3,359 $233K Reduce -1.1%
FCN Fti Consulting Inc. 0.14% 1,220 $233K Reduce -1.3%
SAMT Strategas Macro Them Opps 0.14% 7,970 $232K New
BUFR FT Vest Lad Buffervetf-Usd I 0.14% 7,550 $230K No change
CRVL Corvel Corp. 0.14% 2,064 $230K Reduce -1.7%
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.13% 895 $227K No change
JAAA Janus Henderson Aaa Clo ETF 0.13% 4,450 $226K Add +3.5%
V Visa Inc. Class A 0.13% 712 $225K New
MCI Barings Corporate Investors 0.13% 10,983 $224K No change
VOO Vanguard S&P 500 ETF 0.13% 410 $221K Add +2.8%
AMGN Amgen Inc. 0.13% 842 $219K Reduce -8.7%
LMT Lockheed Martin Corp. 0.13% 445 $216K No change
NOW ServiceNow Inc. 0.13% 203 $215K New
DE Deere & Co. 0.13% 507 $215K New
RRX Regal Rexnord Corp. 0.12% 1,365 $212K No change
LHX L3HARRIS Technologies Inc. 0.12% 1,001 $210K No change
EME Emcor Group Inc. 0.12% 461 $209K Reduce -53.7%
MAR Marriott International Class A 0.12% 747 $208K New
RRR Red Rock Resorts Inc. Class A 0.12% 4,497 $208K Add +15.1%
LULU Lululemon Athletica Inc. 0.12% 543 $208K New
TGT Target Corp. 0.12% 1,529 $207K Add +7.7%
CMPR Cimpress PLC 0.12% 2,841 $204K New
SOFI Sofi Technologies Inc. 0.11% 12,635 $195K Add +3.7%
SAND Sandstorm Gold Ltd. 0.10% 30,000 $167K No change

Portfolio Sells Q3 2024 → Q4 2024
FBND Fidelity Total Bond ETF Reduce -17.9% 3.94% −1.36
JPST JPMorgan Ultra-Short Income Reduce -3.7% 2.84% −0.32
VYMI Vanguard Int High DVD YLD Inc. Reduce -1.0% 1.72% −0.29
GJUL FT Vest US Equity Moderate B Sold out 0.00% −0.18
AMD Advanced Micro Devices Sold out 0.00% −0.17
DJUL FT Vest US Equity Deep Buffe Sold out 0.00% −0.17
QUAL iShares MSCI USA Quality Fac Reduce -0.2% 1.90% −0.15
NEE Nextera Energy Inc. Sold out 0.00% −0.15
EME Emcor Group Inc. Reduce -53.7% 0.12% −0.15
AFL Aflac Inc. Sold out 0.00% −0.14
FNDF Schwab Fndmn Intl LRG Co. ETF Reduce -11.7% 0.38% −0.14
HD Home Depot Inc. Sold out 0.00% −0.13
MRO Marathon Oil Corp. Sold out 0.00% −0.13
SDY SS SPDR S&P Dividend ETF Sold out 0.00% −0.13
VOE Vngrd Mrngstr MD-Cap Val ETF Sold out 0.00% −0.13
UNH Unitedhealth Group Inc. Sold out 0.00% −0.13
DHR Danaher Corp. Sold out 0.00% −0.13
CVX Chevron Corp. Reduce -4.2% 0.74% −0.12
JPIE JPMorgan Income ETF Reduce -27.7% 0.22% −0.11
MINT PIMCO Enhanced Short Maturit Reduce -3.5% 0.73% −0.08
BUFZ FT Vest Laddered Moderate Bu Reduce -0.9% 1.27% −0.08
JNJ Johnson & Johnson Reduce -4.0% 0.25% −0.06
AMGN Amgen Inc. Reduce -8.7% 0.13% −0.06
VZ Verizon Communications Inc. Reduce -9.5% 0.17% −0.05
LOW Lowe's Cos Inc. Reduce -0.4% 0.30% −0.05
ALL Allstate Corp. Reduce -18.3% 0.16% −0.05
DUK Duke Energy Corp. Reduce -5.5% 0.24% −0.05
BOND PIMCO Active Bond Exchange-T Reduce -2.7% 0.30% −0.04
SSD Simpson Manufacturing Co. Inc. Reduce -1.2% 0.16% −0.04
CAT Caterpillar Inc. Reduce -3.4% 0.18% −0.04
FCN Fti Consulting Inc. Reduce -1.3% 0.14% −0.04
GFEB FT Vest US Equity Moderate B Reduce -6.0% 0.17% −0.02
META Meta Platforms Inc. Class A Reduce -0.2% 0.17% −0.02
PRI Primerica Inc. Reduce -1.6% 0.16% −0.02
CRVL Corvel Corp. Reduce -1.7% 0.14% −0.00
MA Mastercard Inc. Class A Reduce -0.7% 0.23% −0.00
APH Amphenol Corp. Class A Reduce -1.1% 0.14% +0.00
GOOGL Alphabet Inc. Class A Reduce -1.1% 0.31% +0.01
WMT Walmart Inc. Reduce -0.4% 0.54% +0.02
NFLX Netflix Inc. Reduce -0.9% 0.16% +0.02
AAPL Apple Inc. Reduce -0.2% 4.47% +0.12

Portfolio Buys Q3 2024 → Q4 2024
JEPQ JPM Nasdaq Equity Premium Add +106.2% 1.84% +0.92
HELO JPMorgan Hedged Equity ETF New 0.64% +0.64
VUG Vanguard Mrngstar GR ETF-Sui Add +9.6% 6.35% +0.55
PLTR Palantir Technologies Inc. Class A Add +50.6% 0.51% +0.32
PYLD PIMCO Multisector Bond Actv New 0.30% +0.30
TSLA Tesla Inc. Add +0.3% 0.76% +0.26
RF Regions Financial Corp. New 0.22% +0.22
SPYV SS SPDR P S&P 500 Value ETF New 0.21% +0.21
NVDA Nvidia Corp. Add +14.1% 1.62% +0.20
SPYG SS SPDR P S&P 500 Growth ETF New 0.18% +0.18
SCHB Schwab US Broad Market ETF Add +18.3% 1.42% +0.17
SCHX Schwab US Large-Cap ETF Add +50.5% 0.50% +0.15
IMCG iShares Morningstar Mid-Cap Add +60.0% 0.41% +0.15
AXON Axon Enterprise Inc. New 0.15% +0.15
AMZN Amazon.com Inc. Add +13.4% 0.74% +0.14
SCHG Schwab US Large-Cap Growth Add +3.8% 3.83% +0.14
EMR Emerson Electric Co. New 0.14% +0.14
GBTC Grayscale Bitcoin Trust ETF New 0.14% +0.14
SAMT Strategas Macro Them Opps New 0.14% +0.14
VBK Van Morst SML-Cap Gro-Usd Inc. Add +30.7% 0.61% +0.13
V Visa Inc. Class A New 0.13% +0.13
NOW ServiceNow Inc. New 0.13% +0.13
DE Deere & Co. New 0.13% +0.13
VBR Vngrd Mrngst SL-CP Val ETF-U Add +58.2% 0.39% +0.12
MAR Marriott International Class A New 0.12% +0.12
LULU Lululemon Athletica Inc. New 0.12% +0.12
CMPR Cimpress PLC New 0.12% +0.12
VEA Vanguard Ftse Developed ETF Add +64.8% 0.37% +0.11
GLD SPDR Gold Shares Add +48.6% 0.40% +0.11
AVUV Avantis US Small Cap Value Add +10.7% 2.21% +0.09
DFAS Dimensional US Small Cap ETF Add +19.6% 0.74% +0.08
AVGO Broadcom Inc. Add +4.0% 0.33% +0.07
FELC Fidelity Enh LRG Cap Cor ETF Add +40.1% 0.27% +0.07
COP Conocophillips Add +67.4% 0.26% +0.07
GOOG Alphabet Inc. Class C Add +13.4% 0.38% +0.06
JPM JPMorgan Chase & Co. Add +5.9% 0.53% +0.06
SOFI Sofi Technologies Inc. Add +3.7% 0.11% +0.05
BAC Bank of America Corp. Add +12.8% 0.34% +0.05
COWZ Pacer US Cash Cows 100 ETF Add +13.5% 1.38% +0.03
TFC Truist Financial Corp. Add +12.8% 0.45% +0.03
VT Vanguard Tot World STK ETF Add +19.2% 0.36% +0.03
IWF iShares Russell 1000 Growth Add +16.9% 0.20% +0.03
VTV Vanguard Mrngstr Val ETF-Aui Add +11.0% 5.73% +0.03
BUFD FT VST Lad Deep Buf ETF-Usdi Add +12.6% 0.38% +0.03
HON Honeywell International Inc. Add +0.6% 0.36% +0.01
SMMD iShares Russell 2500 ETF Add +13.5% 0.22% +0.01
AIQ Global X Art Intel & Tech Add +12.2% 0.17% +0.01
AVIV Avantis Intl LRG Cap Val ETF Add +23.2% 0.18% +0.01
VWO Vanguard Ftse Emerging Marke Add +26.9% 0.18% +0.01
SCHF Schwab Intl Equity ETF Add +24.0% 0.19% +0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 185$331.7MVTV, FENI, VUG, FMDE, FESM
Q1 2026 175$286.4MVTV, FENI, VUG, FMDE, FESM
Q4 2025 177$257.5MVTV, VUG, JEPI, SCHD, FBND
Q3 2025 190$233.1MVUG, VTV, JEPI, SCHD, SCHG
Q2 2025 174$212.1MVUG, VTV, SCHD, JEPI, FBND
Q1 2025 158$173.4MSCHD, VTV, JEPI, VUG, AAPL
Q4 2024 158$169.8MSCHD, VUG, VTV, JEPI, AAPL
Q3 2024 154$158.6MSCHD, VUG, VTV, JEPI, FBND
Q2 2024 142$147.7MSCHD, VUG, JEPI, VTV, FBND
Q1 2024 136$137.8MSCHD, JEPI, VUG, VTV, FBND