Mayfair Advisory Group, LLC

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 18, 2025), Mayfair Advisory Group, LLC reported 158 stock positions worth $173.4 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 7.6% of the portfolio, followed by Vanguard Mrngstr Val ETF-Aui (VTV, 6.5%) and JPMorgan Equity Premium Inco (JEPI, 6.2%). Compared with Q4 2024, it opened 8 new positions, sold out of 8, added to 74 and reduced 48. The biggest buy was Vanguard Mrngstr Val ETF-Aui (VTV, shares +13%) and the biggest sale Apple (AAPL, shares −2%).

Most Recent 13F
Q2 2026
Location
BIRMINGHAM, AL
CIK
0001801926
Portfolio Value
$173.4M (Q1 2025)
SEC Filing
0001221073-25-000041 ↗ filed Apr 18, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $137.8M Q1 2024 Q2 2024: $147.7M Q2 2024 Q3 2024: $158.6M Q3 2024 Q4 2024: $169.8M Q4 2024 Q1 2025: $173.4M $173.4M Q1 2025 Q2 2025: $212.1M Q2 2025 Q3 2025: $233.1M Q3 2025 Q4 2025: $257.5M Q4 2025 Q1 2026: $286.4M Q1 2026 Q2 2026: $331.7M Q2 2026

Holdings 158 stocks · $173.4M
SCHD Schwab US DVD Equity ETF 7.63% 472,885 $13.2M Add +4.0%
VTV Vanguard Mrngstr Val ETF-Aui 6.49% 65,130 $11.3M Add +13.4%
JEPI JPMorgan Equity Premium Inco 6.19% 187,739 $10.7M Add +12.1%
VUG Vanguard Mrngstar GR ETF-Sui 5.65% 26,432 $9.8M Add +0.6%
AAPL Apple Inc. 3.79% 29,601 $6.6M Reduce -2.4%
SCHG Schwab US Large-Cap Growth 3.66% 253,136 $6.3M Add +8.6%
FBND Fidelity Total Bond ETF 3.64% 138,304 $6.3M Reduce -7.2%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 2.34% 78,250 $4.1M Add +41.5%
JPST JPMorgan Ultra-Short Income 2.19% 75,115 $3.8M Reduce -21.5%
AVUV Avantis US Small Cap Value 2.18% 43,275 $3.8M Add +11.5%
VYMI Vanguard Int High DVD YLD Inc. 2.12% 49,993 $3.7M Add +16.3%
QUAL iShares MSCI USA Quality Fac 1.83% 18,592 $3.2M Add +2.4%
VTI VG Morningstar TS MKT ETF-US 1.76% 11,121 $3.1M Add +0.7%
XOM Exxon Mobil Corp. 1.54% 22,380 $2.7M No change
COWZ Pacer US Cash Cows 100 ETF 1.43% 45,344 $2.5M Add +9.6%
SCHB Schwab US Broad Market ETF 1.33% 107,188 $2.3M Add +0.7%
IVV iShares Core S&P 500 ETF 1.29% 3,992 $2.2M Add +0.6%
BUFZ FT Vest Laddered Moderate Bu 1.21% 89,292 $2.1M Reduce -0.9%
SPHQ Invesco S&P 500 Quality ETF 1.12% 29,229 $1.9M Add +16.8%
NVDA Nvidia Corp. 1.07% 17,137 $1.9M Reduce -16.1%
SO The Southern Co. 1.06% 20,050 $1.8M Reduce -5.1%
SCHX Schwab US Large-Cap ETF 0.99% 77,467 $1.7M Add +113.1%
MSFT Microsoft Corp. 0.93% 4,309 $1.6M Reduce -3.3%
AME Ametek Inc. 0.86% 8,698 $1.5M No change
CVX Chevron Corp. 0.80% 8,316 $1.4M Reduce -4.0%
HELO JPMorgan Hedged Equity ETF 0.79% 22,943 $1.4M Add +30.1%
PYLD PIMCO Multisector Bond Actv 0.79% 51,947 $1.4M Add +163.3%
RY Royal Bank of Canada 0.77% 11,802 $1.3M No change
PLTR Palantir Technologies Inc. Class A 0.73% 15,020 $1.3M Add +30.1%
VIG Vanguard Dividend Apprec ETF 0.71% 6,343 $1.2M Add +0.9%
KO The Coca-Cola Co. 0.70% 16,941 $1.2M Reduce -3.4%
MINT PIMCO Enhanced Short Maturit 0.69% 11,943 $1.2M Reduce -3.3%
LLY Eli Lilly & Co. 0.69% 1,448 $1.2M Reduce -5.5%
NSC Norfolk Southern Corp. 0.68% 5,001 $1.2M No change
DFAS Dimensional US Small Cap ETF 0.66% 19,285 $1.2M Add +0.4%
AMZN Amazon.com Inc. 0.56% 5,087 $968K Reduce -10.7%
FDVV Fidelity High Dividend ETF 0.55% 19,141 $949K Add +14.3%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.55% 3,755 $945K Add +0.9%
UCB United Community Banks 0.54% 33,098 $931K No change
IMCG iShares Morningstar Mid-Cap 0.53% 12,843 $917K Add +38.2%
JPM JPMorgan Chase & Co. 0.53% 3,739 $917K Reduce -0.5%
WMT Walmart Inc. 0.52% 10,198 $895K Add +0.1%
GLD SPDR Gold Shares 0.47% 2,844 $819K Add +1.3%
MCD McDonald's Corp. 0.46% 2,573 $804K Reduce -4.5%
DGRW Wisdomtree U.S. Quality Divi 0.44% 9,536 $762K Add +1.7%
JCPB JPMorgan Core Plus Bond ETF 0.43% 16,017 $753K Add +201.2%
TSLA Tesla Inc. 0.43% 2,906 $753K Reduce -8.8%
TFC Truist Financial Corp. 0.42% 17,597 $724K No change
LDUR PIMCO Enhanced Low Duration 0.41% 7,451 $715K Add +0.7%
FNDF Schwab Fndmn Intl LRG Co. ETF 0.41% 19,640 $710K Add +0.1%
VEA Vanguard Ftse Developed ETF 0.41% 13,863 $705K Add +4.4%
FELC Fidelity Enh LRG Cap Cor ETF 0.40% 22,163 $691K Add +58.1%
ONEY SS SPDR R1000 Yield Foc ETF 0.39% 6,174 $674K Add +172.0%
IEFA iShares Core MSCI Eafe ETF 0.39% 8,834 $668K Add +58.4%
PM Philip Morris International 0.37% 4,078 $647K Reduce -14.8%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.37% 3,458 $644K Add +3.2%
BUFD FT VST Lad Deep Buf ETF-Usdi 0.37% 25,583 $638K No change
VYM Vanguard High DVD Yield ETF 0.36% 4,812 $621K Add +0.1%
VT Vanguard Tot World STK ETF 0.35% 5,187 $601K No change
GL Globe Life Inc. 0.34% 4,421 $582K Add +0.1%
SCHV Schwab US Large-Cap Value 0.33% 21,811 $580K Add +9.0%
BRK.B Berkshire Hathaway Inc. Class B 0.33% 1,088 $579K Reduce -0.2%
BX Blackstone Inc. 0.33% 4,087 $571K Reduce -5.8%
MCO Moody's Corp. 0.33% 1,224 $570K Add +16.5%
CSX CSX Corp. 0.32% 18,905 $556K No change
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.32% 13,252 $553K Add +0.1%
GOOG Alphabet Inc. Class C 0.31% 3,432 $536K Add +1.1%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.30% 2,025 $524K No change
BOND PIMCO Active Bond Exchange-T 0.29% 5,422 $501K Reduce -4.4%
DUK Duke Energy Corp. 0.27% 3,778 $461K No change
LOW Lowe's Cos Inc. 0.27% 1,973 $460K Reduce -3.9%
GPC Genuine Parts Co. 0.27% 3,858 $460K No change
XLE SS Energy Select Sector 0.26% 4,913 $459K Reduce -8.5%
VGT Vanguard Info Tech ETF 0.26% 827 $449K Add +17.3%
COP Conocophillips 0.26% 4,236 $445K Reduce -4.4%
JNJ Johnson & Johnson 0.25% 2,653 $440K Reduce -11.3%
VXUS Vanguard Total Intl Stock 0.25% 6,884 $427K Add +3.4%
HON Honeywell International Inc. 0.25% 2,008 $425K Reduce -26.6%
GOOGL Alphabet Inc. Class A 0.24% 2,742 $424K Reduce -2.5%
ABBV Abbvie Inc. 0.24% 2,000 $419K Add +16.3%
SMMD iShares Russell 2500 ETF 0.24% 6,689 $418K Add +19.3%
FANG Diamondback Energy Inc. 0.23% 2,508 $401K Add +21.0%
IWM iShares Russell 2000 ETF 0.23% 2,007 $400K Add +0.3%
AVIV Avantis Intl LRG Cap Val ETF 0.23% 7,031 $399K Add +18.4%
MA Mastercard Inc. Class A 0.23% 725 $397K Reduce -2.7%
COST Costco Wholesale Corp. 0.23% 419 $397K No change
XSMO Invesco S&P Smallcap Momentu 0.22% 6,164 $387K New
JPIE JPMorgan Income ETF 0.22% 8,306 $383K No change
SPY SS SPDR S&P 500 ETF Trust-US 0.22% 681 $381K Add +5.1%
SCHF Schwab Intl Equity ETF 0.22% 19,131 $378K Add +8.5%
MO Altria Group Inc. 0.22% 6,291 $378K Reduce -8.5%
MRK Merck & Co. Inc. 0.22% 4,180 $375K Reduce -22.4%
MPC Marathon Petroleum Corp. 0.22% 2,575 $375K Add +0.3%
AVGO Broadcom Inc. 0.21% 2,209 $370K Reduce -8.0%
PG The Procter & Gamble Co. 0.21% 2,125 $362K Reduce -19.7%
SPYV SS SPDR P S&P 500 Value ETF 0.21% 7,018 $358K No change
SGOL Abrdn Physical Gold Shares 0.21% 12,000 $358K Reduce -55.9%
JAAA Janus Henderson Aaa Clo ETF 0.21% 7,051 $358K Add +58.5%
SAMT Strategas Macro Them Opps 0.21% 12,230 $357K Add +53.5%
DFEB FT Vest U.S. Equity Deep Buf 0.20% 8,190 $345K New
COOP Mr Cooper Group Inc. 0.20% 2,875 $344K Reduce -16.8%
AXP American Express Co. 0.20% 1,273 $343K No change
IWF iShares Russell 1000 Growth 0.20% 947 $342K Add +10.2%
RF Regions Financial Corp. 0.20% 15,587 $339K Add +0.3%
QQQ Invesco QQQ Trust Series 1 0.19% 708 $332K Reduce -6.6%
VWO Vanguard Ftse Emerging Marke 0.19% 7,100 $321K Add +2.8%
AIQ Global X Art Intel & Tech 0.18% 8,751 $318K Add +17.4%
GAUG FT Vest US Equity Moderate B 0.18% 9,123 $317K No change
RTX RTX Corp. 0.18% 2,385 $316K Add +0.3%
VOO Vanguard S&P 500 ETF 0.18% 615 $316K Add +50.0%
TRV The Travelers Cos Inc. 0.18% 1,188 $314K Reduce -2.9%
VZ Verizon Communications Inc. 0.18% 6,892 $313K Reduce -2.3%
VTEB Vanguard Tax-Exempt Bond ETF 0.18% 6,187 $307K No change
PRI Primerica Inc. 0.17% 1,052 $299K Add +7.9%
ALL Allstate Corp. 0.17% 1,426 $295K No change
AIG American International Group 0.17% 3,373 $293K Reduce -0.8%
DJAN FT Vest U.S. Equity Deep Buf 0.16% 7,517 $285K Add +0.3%
CAT Caterpillar Inc. 0.16% 844 $278K Add +0.1%
SPYG SS SPDR P S&P 500 Growth ETF 0.16% 3,443 $277K Add +0.7%
ITA iShares U.S. Aerospace & Def 0.16% 1,784 $273K Reduce -5.1%
PFE Pfizer Inc. 0.16% 10,657 $270K Reduce -0.9%
META Meta Platforms Inc. Class A 0.16% 467 $269K Reduce -6.0%
SSD Simpson Manufacturing Co. Inc. 0.15% 1,700 $267K Add +6.7%
AMLP Alerian MLP ETF 0.15% 5,127 $266K Reduce -5.5%
OKE Oneok Inc. 0.15% 2,662 $264K Add +0.5%
NFLX Netflix Inc. 0.15% 281 $262K Reduce -10.5%
RSP Invesco S&P 500 Equal Weight 0.15% 1,503 $260K Add +5.0%
WMB Williams Cos Inc. 0.15% 4,314 $258K No change
MCI Barings Corporate Investors 0.15% 10,983 $257K No change
ITOT iShares Core S&P Total U.S. 0.15% 2,105 $257K Reduce -26.3%
AMGN Amgen Inc. 0.15% 823 $256K Reduce -2.3%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 0.15% 822 $254K Add +1.1%
GFEB FT Vest US Equity Moderate B 0.14% 6,759 $249K Reduce -12.9%
CRVL Corvel Corp. 0.14% 2,212 $248K Add +7.2%
EME Emcor Group Inc. 0.14% 670 $248K Add +45.3%
SCHA Schwab US Small-Cap ETF 0.14% 10,555 $247K Add +0.2%
V Visa Inc. Class A 0.14% 690 $242K Reduce -3.1%
AOA iShares Core 80/20 Aggressiv 0.14% 3,149 $241K No change
DE Deere & Co. 0.14% 507 $238K No change
MS Morgan Stanley 0.14% 2,027 $236K Reduce -9.5%
UGL Proshares Ultra Gold 0.13% 1,800 $232K New
SAND Sandstorm Gold Ltd. 0.13% 30,000 $227K No change
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.13% 895 $219K No change
CMPR Cimpress PLC 0.13% 4,839 $219K Add +70.3%
AXON Axon Enterprise Inc. 0.13% 415 $218K No change
TTC Toro Co. 0.12% 2,977 $217K New
FCN Fti Consulting Inc. 0.12% 1,309 $215K Add +7.3%
GBTC Grayscale Bitcoin Trust ETF 0.12% 3,260 $212K Add +1.1%
AFL Aflac Inc. 0.12% 1,908 $212K New
EMR Emerson Electric Co. 0.12% 1,931 $212K No change
RRR Red Rock Resorts Inc. Class A 0.12% 4,861 $211K Add +8.1%
APH Amphenol Corp. Class A 0.12% 3,199 $210K Reduce -4.8%
LHX L3HARRIS Technologies Inc. 0.12% 1,001 $210K No change
BUFR FT Vest Lad Buffervetf-Usd I 0.12% 7,050 $209K Reduce -6.6%
T AT&T Inc. 0.12% 7,218 $204K New
UNP Union Pacific Corp. 0.12% 859 $203K New
SOFI Sofi Technologies Inc. 0.11% 15,685 $182K Add +24.1%
APLD Applied Digital Corp. 0.04% 12,097 $68K New

Portfolio Sells Q4 2024 → Q1 2025
AAPL Apple Inc. Reduce -2.4% 3.79% −0.68
JPST JPMorgan Ultra-Short Income Reduce -21.5% 2.19% −0.64
NVDA Nvidia Corp. Reduce -16.1% 1.07% −0.54
TSLA Tesla Inc. Reduce -8.8% 0.43% −0.32
FBND Fidelity Total Bond ETF Reduce -7.2% 3.64% −0.30
DAUG FT Vest U.S. Equity Deep Buf Sold out 0.00% −0.21
JIRE JPMorgan Int Res Enh Eqty Sold out 0.00% −0.21
SGOL Abrdn Physical Gold Shares Reduce -55.9% 0.21% −0.19
AMZN Amazon.com Inc. Reduce -10.7% 0.56% −0.18
MSFT Microsoft Corp. Reduce -3.3% 0.93% −0.17
LMT Lockheed Martin Corp. Sold out 0.00% −0.13
NOW ServiceNow Inc. Sold out 0.00% −0.13
RRX Regal Rexnord Corp. Sold out 0.00% −0.12
MAR Marriott International Class A Sold out 0.00% −0.12
LULU Lululemon Athletica Inc. Sold out 0.00% −0.12
TGT Target Corp. Sold out 0.00% −0.12
HON Honeywell International Inc. Reduce -26.6% 0.25% −0.12
AVGO Broadcom Inc. Reduce -8.0% 0.21% −0.11
BX Blackstone Inc. Reduce -5.8% 0.33% −0.11
MRK Merck & Co. Inc. Reduce -22.4% 0.22% −0.10
GOOGL Alphabet Inc. Class A Reduce -2.5% 0.24% −0.07
ITOT iShares Core S&P Total U.S. Reduce -26.3% 0.15% −0.07
BUFZ FT Vest Laddered Moderate Bu Reduce -0.9% 1.21% −0.06
PG The Procter & Gamble Co. Reduce -19.7% 0.21% −0.05
QQQ Invesco QQQ Trust Series 1 Reduce -6.6% 0.19% −0.04
MINT PIMCO Enhanced Short Maturit Reduce -3.3% 0.69% −0.04
LOW Lowe's Cos Inc. Reduce -3.9% 0.27% −0.03
MS Morgan Stanley Reduce -9.5% 0.14% −0.03
GFEB FT Vest US Equity Moderate B Reduce -12.9% 0.14% −0.03
APH Amphenol Corp. Class A Reduce -4.8% 0.12% −0.02
META Meta Platforms Inc. Class A Reduce -6.0% 0.16% −0.02
BUFR FT Vest Lad Buffervetf-Usd I Reduce -6.6% 0.12% −0.01
NFLX Netflix Inc. Reduce -10.5% 0.15% −0.01
BOND PIMCO Active Bond Exchange-T Reduce -4.4% 0.29% −0.01
PFE Pfizer Inc. Reduce -0.9% 0.16% −0.01
LLY Eli Lilly & Co. Reduce -5.5% 0.69% −0.01
XLE SS Energy Select Sector Reduce -8.5% 0.26% −0.01
ITA iShares U.S. Aerospace & Def Reduce -5.1% 0.16% −0.00
COP Conocophillips Reduce -4.4% 0.26% −0.00
MA Mastercard Inc. Class A Reduce -2.7% 0.23% −0.00
JPM JPMorgan Chase & Co. Reduce -0.5% 0.53% −0.00
JNJ Johnson & Johnson Reduce -11.3% 0.25% −0.00
AMLP Alerian MLP ETF Reduce -5.5% 0.15% −0.00
COOP Mr Cooper Group Inc. Reduce -16.8% 0.20% +0.00
MCD McDonald's Corp. Reduce -4.5% 0.46% +0.00
MO Altria Group Inc. Reduce -8.5% 0.22% +0.01
V Visa Inc. Class A Reduce -3.1% 0.14% +0.01
TRV The Travelers Cos Inc. Reduce -2.9% 0.18% +0.01
VZ Verizon Communications Inc. Reduce -2.3% 0.18% +0.01
AMGN Amgen Inc. Reduce -2.3% 0.15% +0.02

Portfolio Buys Q4 2024 → Q1 2025
VTV Vanguard Mrngstr Val ETF-Aui Add +13.4% 6.49% +0.76
JEPI JPMorgan Equity Premium Inco Add +12.1% 6.19% +0.51
JEPQ JPM Nasdaq Equity Premium Add +41.5% 2.34% +0.50
SCHX Schwab US Large-Cap ETF Add +113.1% 0.99% +0.49
PYLD PIMCO Multisector Bond Actv Add +163.3% 0.79% +0.49
VYMI Vanguard Int High DVD YLD Inc. Add +16.3% 2.12% +0.41
SCHD Schwab US DVD Equity ETF Add +4.0% 7.63% +0.31
JCPB JPMorgan Core Plus Bond ETF Add +201.2% 0.43% +0.29
ONEY SS SPDR R1000 Yield Foc ETF Add +172.0% 0.39% +0.24
XSMO Invesco S&P Smallcap Momentu New 0.22% +0.22
PLTR Palantir Technologies Inc. Class A Add +30.1% 0.73% +0.22
DFEB FT Vest U.S. Equity Deep Buf New 0.20% +0.20
IEFA iShares Core MSCI Eafe ETF Add +58.4% 0.39% +0.15
HELO JPMorgan Hedged Equity ETF Add +30.1% 0.79% +0.15
UGL Proshares Ultra Gold New 0.13% +0.13
SPHQ Invesco S&P 500 Quality ETF Add +16.8% 1.12% +0.13
FELC Fidelity Enh LRG Cap Cor ETF Add +58.1% 0.40% +0.13
TTC Toro Co. New 0.12% +0.12
AFL Aflac Inc. New 0.12% +0.12
T AT&T Inc. New 0.12% +0.12
UNP Union Pacific Corp. New 0.12% +0.12
IMCG iShares Morningstar Mid-Cap Add +38.2% 0.53% +0.12
JAAA Janus Henderson Aaa Clo ETF Add +58.5% 0.21% +0.07
GLD SPDR Gold Shares Add +1.3% 0.47% +0.07
SAMT Strategas Macro Them Opps Add +53.5% 0.21% +0.07
ABBV Abbvie Inc. Add +16.3% 0.24% +0.06
COWZ Pacer US Cash Cows 100 ETF Add +9.6% 1.43% +0.06
FDVV Fidelity High Dividend ETF Add +14.3% 0.55% +0.06
VOO Vanguard S&P 500 ETF Add +50.0% 0.18% +0.05
AVIV Avantis Intl LRG Cap Val ETF Add +18.4% 0.23% +0.05
GL Globe Life Inc. Add +0.1% 0.34% +0.05
APLD Applied Digital Corp. New 0.04% +0.04
MCO Moody's Corp. Add +16.5% 0.33% +0.04
VEA Vanguard Ftse Developed ETF Add +4.4% 0.41% +0.03
FANG Diamondback Energy Inc. Add +21.0% 0.23% +0.03
SCHV Schwab US Large-Cap Value Add +9.0% 0.33% +0.03
SCHF Schwab Intl Equity ETF Add +8.5% 0.22% +0.03
FNDF Schwab Fndmn Intl LRG Co. ETF Add +0.1% 0.41% +0.03
RTX RTX Corp. Add +0.3% 0.18% +0.02
EME Emcor Group Inc. Add +45.3% 0.14% +0.02
SMMD iShares Russell 2500 ETF Add +19.3% 0.24% +0.02
PRI Primerica Inc. Add +7.9% 0.17% +0.02
VXUS Vanguard Total Intl Stock Add +3.4% 0.25% +0.02
AIQ Global X Art Intel & Tech Add +17.4% 0.18% +0.01
CRVL Corvel Corp. Add +7.2% 0.14% +0.01
CMPR Cimpress PLC Add +70.3% 0.13% +0.01
VWO Vanguard Ftse Emerging Marke Add +2.8% 0.19% +0.01
MPC Marathon Petroleum Corp. Add +0.3% 0.22% +0.01
RSP Invesco S&P 500 Equal Weight Add +5.0% 0.15% +0.00
VGT Vanguard Info Tech ETF Add +17.3% 0.26% +0.00

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 185$331.7MVTV, FENI, VUG, FMDE, FESM
Q1 2026 175$286.4MVTV, FENI, VUG, FMDE, FESM
Q4 2025 177$257.5MVTV, VUG, JEPI, SCHD, FBND
Q3 2025 190$233.1MVUG, VTV, JEPI, SCHD, SCHG
Q2 2025 174$212.1MVUG, VTV, SCHD, JEPI, FBND
Q1 2025 158$173.4MSCHD, VTV, JEPI, VUG, AAPL
Q4 2024 158$169.8MSCHD, VUG, VTV, JEPI, AAPL
Q3 2024 154$158.6MSCHD, VUG, VTV, JEPI, FBND
Q2 2024 142$147.7MSCHD, VUG, JEPI, VTV, FBND
Q1 2024 136$137.8MSCHD, JEPI, VUG, VTV, FBND