Penney Financial, LLC
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed December 31, 2024), Penney Financial, LLC reported 33 stock positions worth $135.4 million. Its top holding was Goldman Activebeta US LC ETF (GSLC) at 30.7% of the portfolio, followed by VG Morningstar TS MKT ETF-US (VTI, 20.6%) and Vanguard Ftse Developed ETF (VEA, 10.1%). Compared with Q4 2023, it opened 3 new positions, sold out of 1, added to 13 and reduced 9. The biggest buy was JPMorgan Hedged Equity ETF (HELO, shares +110%) and the biggest sale Schwab US Broad Market ETF (SCHB, shares −68%).
- Most Recent 13F
- Q2 2026
- Location
- HOUSTON, TX
- CIK
- 0002049857
- Portfolio Value
- $135.4M (Q1 2024)
- SEC Filing
- 0001085146-24-006103 ↗ filed Dec 31, 2024
Holdings Value
Holdings 33 stocks · $135.4M
| GSLC Goldman Activebeta US LC ETF | 30.73% | 400,916 | $41.6M | Add +1.9% |
| VTI VG Morningstar TS MKT ETF-US | 20.56% | 107,109 | $27.8M | Add +5.2% |
| VEA Vanguard Ftse Developed ETF | 10.11% | 272,844 | $13.7M | Add +3.0% |
| VYM Vanguard High DVD Yield ETF | 7.11% | 79,622 | $9.6M | Add +2.2% |
| SCHD Schwab US DVD Equity ETF | 4.69% | 78,834 | $6.4M | Add +7.7% |
| VB Vanguard Most SM-Cap ETF-Usd | 4.65% | 27,530 | $6.3M | Add +4.9% |
| IEFA iShares Core MSCI Eafe ETF | 4.32% | 78,780 | $5.8M | Add +5.8% |
| JEPI JPMorgan Equity Premium Inco | 3.44% | 80,622 | $4.7M | Reduce -0.4% |
| HELO JPMorgan Hedged Equity ETF | 1.76% | 42,663 | $2.4M | Add +109.6% |
| VXUS Vanguard Total Intl Stock | 1.73% | 38,958 | $2.3M | Reduce -2.8% |
| SUB iShares Short-Term National | 1.56% | 20,205 | $2.1M | Add +14.2% |
| VTEB Vanguard Tax-Exempt Bond ETF | 1.07% | 28,622 | $1.4M | Add +5.5% |
| AAPL Apple Inc. | 0.98% | 7,726 | $1.3M | Add +0.0% |
| AGG iShares Core U.S. Aggregate | 0.70% | 9,690 | $949K | Reduce -8.8% |
| CVX Chevron Corp. | 0.65% | 5,557 | $877K | Reduce -7.3% |
| IVV iShares Core S&P 500 ETF | 0.61% | 1,584 | $833K | Reduce -1.3% |
| NSP Insperity Inc. | 0.56% | 6,976 | $765K | No change |
| IWB iShares Russell 1000 ETF | 0.51% | 2,380 | $686K | No change |
| MSFT Microsoft Corp. | 0.49% | 1,589 | $669K | No change |
| JQUA JPMorgan US Quality Factor | 0.48% | 12,308 | $651K | Reduce -2.6% |
| IWM iShares Russell 2000 ETF | 0.35% | 2,228 | $469K | No change |
| SCHB Schwab US Broad Market ETF | 0.33% | 7,312 | $446K | Reduce -67.9% |
| DFCF Dimensional Core Fixed Inc. | 0.33% | 10,555 | $443K | Add +23.2% |
| AMZN Amazon.com Inc. | 0.33% | 2,444 | $441K | No change |
| GVA Granite Construction Inc. | 0.30% | 7,147 | $408K | Reduce -17.4% |
| BSV Vanguard Short-Term Bond ETF | 0.28% | 4,959 | $380K | Add +70.0% |
| EQNR Equinor ASA-Spon ADR | 0.27% | 13,297 | $359K | New |
| FDX FedEx Corp. | 0.25% | 1,165 | $338K | No change |
| IJH iShares Core S&P Midcap ETF | 0.21% | 4,680 | $284K | Reduce -1.6% |
| ABBV Abbvie Inc. | 0.17% | 1,252 | $228K | New |
| VXF Vanguard Extended Market ETF | 0.16% | 1,248 | $219K | No change |
| EIX Edison International | 0.16% | 3,000 | $212K | No change |
| SCHX Schwab US Large-Cap ETF | 0.15% | 3,272 | $203K | New |
Portfolio Sells Q4 2023 → Q1 2024
| SCHB Schwab US Broad Market ETF | Reduce -67.9% | 0.33% | −0.72 |
| JEPI JPMorgan Equity Premium Inco | Reduce -0.4% | 3.44% | −0.24 |
| VXUS Vanguard Total Intl Stock | Reduce -2.8% | 1.73% | −0.19 |
| AGG iShares Core U.S. Aggregate | Reduce -8.8% | 0.70% | −0.17 |
| CVX Chevron Corp. | Reduce -7.3% | 0.65% | −0.09 |
| GVA Granite Construction Inc. | Reduce -17.4% | 0.30% | −0.06 |
| JQUA JPMorgan US Quality Factor | Reduce -2.6% | 0.48% | −0.02 |
| IVV iShares Core S&P 500 ETF | Reduce -1.3% | 0.61% | −0.02 |
| GLATFELTER CORP | Sold out | 0.00% | −0.02 |
| IJH iShares Core S&P Midcap ETF | Reduce -1.6% | 0.21% | −0.01 |
Portfolio Buys Q4 2023 → Q1 2024
| HELO JPMorgan Hedged Equity ETF | Add +109.6% | 1.76% | +0.87 |
| VTI VG Morningstar TS MKT ETF-US | Add +5.2% | 20.56% | +0.58 |
| EQNR Equinor ASA-Spon ADR | New | 0.27% | +0.27 |
| GSLC Goldman Activebeta US LC ETF | Add +1.9% | 30.73% | +0.21 |
| ABBV Abbvie Inc. | New | 0.17% | +0.17 |
| SCHX Schwab US Large-Cap ETF | New | 0.15% | +0.15 |
| BSV Vanguard Short-Term Bond ETF | Add +70.0% | 0.28% | +0.09 |
| SCHD Schwab US DVD Equity ETF | Add +7.7% | 4.69% | +0.09 |
| DFCF Dimensional Core Fixed Inc. | Add +23.2% | 0.33% | +0.03 |
| SUB iShares Short-Term National | Add +14.2% | 1.56% | +0.02 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +4.9% | 4.65% | +0.02 |
| IEFA iShares Core MSCI Eafe ETF | Add +5.8% | 4.32% | −0.01 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +5.5% | 1.07% | −0.08 |
| VYM Vanguard High DVD Yield ETF | Add +2.2% | 7.11% | −0.08 |
| AAPL Apple Inc. | Add +0.0% | 0.98% | −0.25 |
| VEA Vanguard Ftse Developed ETF | Add +3.0% | 10.11% | −0.39 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 53 | $286.1M | DFUS, VTI, VEA, VCRB, SGOV |
| Q1 2026 | 48 | $260.6M | GSLC, VTI, VEA, SGOV, IEFA |
| Q4 2025 | 49 | $259.1M | GSLC, VTI, VEA, SGOV, IEFA |
| Q3 2025 | 49 | $223.3M | GSLC, VTI, VEA, SGOV, IEFA |
| Q2 2025 | 42 | $196.7M | GSLC, VTI, VEA, IEFA, SGOV |
| Q1 2025 | 37 | $152.3M | GSLC, VTI, VEA, VYM, SCHD |
| Q4 2024 | 39 | $149.1M | GSLC, VTI, VEA, VYM, SCHD |
| Q3 2024 | 36 | $146.6M | GSLC, VTI, VEA, VYM, SCHD |
| Q2 2024 | 34 | $136.7M | GSLC, VTI, VEA, VYM, SCHD |
| Q1 2024 | 33 | $135.4M | GSLC, VTI, VEA, VYM, SCHD |