Penney Financial, LLC

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 21, 2026), Penney Financial, LLC reported 49 stock positions worth $259.1 million. Its top holding was Goldman Activebeta US LC ETF (GSLC) at 24.1% of the portfolio, followed by VG Morningstar TS MKT ETF-US (VTI, 16.1%) and Vanguard Ftse Developed ETF (VEA, 8.2%). Compared with Q3 2025, it opened 2 new positions, sold out of 2, added to 25 and reduced 2. The biggest buy was iShares 0-3 Month Treasury B (SGOV, shares +56%) and the biggest sale an exit from iShares Short Duration High (SHYM).

Most Recent 13F
Q2 2026
Location
HOUSTON, TX
CIK
0002049857
Portfolio Value
$259.1M (Q4 2025)
SEC Filing
0002049857-26-000001 ↗ filed Jan 21, 2026

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $135.4M Q1 2024 Q2 2024: $136.7M Q2 2024 Q3 2024: $146.6M Q3 2024 Q4 2024: $149.1M Q4 2024 Q1 2025: $152.3M Q1 2025 Q2 2025: $196.7M Q2 2025 Q3 2025: $223.3M Q3 2025 Q4 2025: $259.1M $259.1M Q4 2025 Q1 2026: $260.6M Q1 2026 Q2 2026: $286.1M Q2 2026

Holdings 49 stocks · $259.1M

GSLC Goldman Activebeta US LC ETF 24.14% 472,644 $62.6M Add +8.4%
VTI VG Morningstar TS MKT ETF-US 16.05% 124,072 $41.6M Add +4.7%
VEA Vanguard Ftse Developed ETF 8.24% 341,986 $21.4M Add +8.6%
SGOV iShares 0-3 Month Treasury B 7.12% 183,697 $18.4M Add +55.9%
IEFA iShares Core MSCI Eafe ETF 4.54% 131,595 $11.8M Add +11.1%
JPIE JPMorgan Income ETF 3.60% 201,316 $9.3M Add +12.4%
VYM Vanguard High DVD Yield ETF 3.37% 60,808 $8.7M Add +6.8%
SCHD Schwab US DVD Equity ETF 3.25% 306,674 $8.4M Add +0.1%
EVTR Eaton Vance Total Return 2.67% 134,473 $6.9M Add +14.0%
VCRB Vanguard Core Bond ETF 2.66% 88,421 $6.9M Add +14.3%
FLMI Franklin Dynamic Municipal B 2.50% 260,442 $6.5M Add +240.3%
VB Vanguard Most SM-Cap ETF-Usd 2.45% 24,650 $6.4M Add +6.7%
JEPI JPMorgan Equity Premium Inco 2.16% 97,787 $5.6M Add +8.1%
CGMU Cap Group Municipal Income 1.73% 164,085 $4.5M Add +179.2%
AGG iShares Core U.S. Aggregate 1.71% 44,448 $4.4M Add +6.6%
DFNM Dimensional National Muni BD 1.64% 88,305 $4.3M Add +178.2%
HELO JPMorgan Hedged Equity ETF 1.64% 63,799 $4.2M Add +4.3%
VTEB Vanguard Tax-Exempt Bond ETF 1.42% 73,132 $3.7M Add +26.4%
VXUS Vanguard Total Intl Stock 1.20% 41,273 $3.1M Add +9.6%
SCHB Schwab US Broad Market ETF 1.12% 110,748 $2.9M Add +0.5%
SUB iShares Short-Term National 1.01% 24,606 $2.6M Add +4.3%
AAPL Apple Inc. 0.93% 8,887 $2.4M Add +5.2%
VOO Vanguard S&P 500 ETF 0.50% 2,070 $1.3M Add +64.7%
IVV iShares Core S&P 500 ETF 0.36% 1,374 $941K No change
MSFT Microsoft Corp. 0.35% 1,890 $914K No change
IWB iShares Russell 1000 ETF 0.34% 2,380 $889K No change
CVX Chevron Corp. 0.32% 5,508 $839K No change
JQUA JPMorgan US Quality Factor 0.29% 11,943 $755K No change
AMZN Amazon.com Inc. 0.28% 3,087 $713K Reduce -5.3%
IWM iShares Russell 2000 ETF 0.21% 2,203 $542K No change
LNG Cheniere Energy Inc. 0.20% 2,725 $530K No change
ITOT iShares Core S&P Total U.S. 0.20% 3,481 $518K No change
AVGO Broadcom Inc. 0.13% 1,000 $346K No change
FDX FedEx Corp. 0.13% 1,151 $332K No change
LLY Eli Lilly & Co. 0.12% 298 $320K Add +0.3%
EQNR Equinor ASA-Spon ADR 0.12% 13,297 $314K No change
GVA Granite Construction Inc. 0.12% 2,647 $305K No change
BSV Vanguard Short-Term Bond ETF 0.12% 3,866 $305K No change
NSP Insperity Inc. 0.10% 6,976 $270K No change
SCHX Schwab US Large-Cap ETF 0.10% 9,816 $264K No change
XOM Exxon Mobil Corp. 0.10% 2,187 $263K Add +8.0%
GOOGL Alphabet Inc. Class A 0.10% 829 $259K New
META Meta Platforms Inc. Class A 0.10% 384 $253K No change
VUG Vanguard Mrngstar GR ETF-Sui 0.10% 519 $253K No change
IJH iShares Core S&P Midcap ETF 0.09% 3,575 $236K Reduce -14.4%
CWI State Street SPDR MSCI Acwi 0.09% 6,540 $235K No change
V Visa Inc. Class A 0.09% 645 $226K No change
JPM JPMorgan Chase & Co. 0.08% 658 $212K No change
BTI British American Tob-SP ADR 0.08% 3,603 $204K New

Portfolio Sells Q3 2025 → Q4 2025

SHYM iShares Short Duration High Sold out 0.00% −0.27
XLK SS Technology Select Sector Sold out 0.00% −0.09
AMZN Amazon.com Inc. Reduce -5.3% 0.28% −0.05
IJH iShares Core S&P Midcap ETF Reduce -14.4% 0.09% −0.03

Portfolio Buys Q3 2025 → Q4 2025

SGOV iShares 0-3 Month Treasury B Add +55.9% 7.12% +1.80
FLMI Franklin Dynamic Municipal B Add +240.3% 2.50% +1.65
CGMU Cap Group Municipal Income Add +179.2% 1.73% +1.02
DFNM Dimensional National Muni BD Add +178.2% 1.64% +0.96
VOO Vanguard S&P 500 ETF Add +64.7% 0.50% +0.16
VTEB Vanguard Tax-Exempt Bond ETF Add +26.4% 1.42% +0.12
GOOGL Alphabet Inc. Class A New 0.10% +0.10
BTI British American Tob-SP ADR New 0.08% +0.08
LLY Eli Lilly & Co. Add +0.3% 0.12% +0.02
XOM Exxon Mobil Corp. Add +8.0% 0.10% −0.00
AAPL Apple Inc. Add +5.2% 0.93% −0.03
VXUS Vanguard Total Intl Stock Add +9.6% 1.20% −0.04
EVTR Eaton Vance Total Return Add +14.0% 2.67% −0.05
VCRB Vanguard Core Bond ETF Add +14.3% 2.66% −0.06
IEFA iShares Core MSCI Eafe ETF Add +11.1% 4.54% −0.09
SUB iShares Short-Term National Add +4.3% 1.01% −0.11
JPIE JPMorgan Income ETF Add +12.4% 3.60% −0.12
HELO JPMorgan Hedged Equity ETF Add +4.3% 1.64% −0.14
SCHB Schwab US Broad Market ETF Add +0.5% 1.12% −0.15
JEPI JPMorgan Equity Premium Inco Add +8.1% 2.16% −0.15
AGG iShares Core U.S. Aggregate Add +6.6% 1.71% −0.16
VB Vanguard Most SM-Cap ETF-Usd Add +6.7% 2.45% −0.18
VEA Vanguard Ftse Developed ETF Add +8.6% 8.24% −0.20
VYM Vanguard High DVD Yield ETF Add +6.8% 3.37% −0.23
SCHD Schwab US DVD Equity ETF Add +0.1% 3.25% −0.50
GSLC Goldman Activebeta US LC ETF Add +8.4% 24.14% −1.29
VTI VG Morningstar TS MKT ETF-US Add +4.7% 16.05% −1.35

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 53$286.1MDFUS, VTI, VEA, VCRB, SGOV
Q1 2026 48$260.6MGSLC, VTI, VEA, SGOV, IEFA
Q4 2025 49$259.1MGSLC, VTI, VEA, SGOV, IEFA
Q3 2025 49$223.3MGSLC, VTI, VEA, SGOV, IEFA
Q2 2025 42$196.7MGSLC, VTI, VEA, IEFA, SGOV
Q1 2025 37$152.3MGSLC, VTI, VEA, VYM, SCHD
Q4 2024 39$149.1MGSLC, VTI, VEA, VYM, SCHD
Q3 2024 36$146.6MGSLC, VTI, VEA, VYM, SCHD
Q2 2024 34$136.7MGSLC, VTI, VEA, VYM, SCHD
Q1 2024 33$135.4MGSLC, VTI, VEA, VYM, SCHD