Penney Financial, LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 23, 2025), Penney Financial, LLC reported 42 stock positions worth $196.7 million. Its top holding was Goldman Activebeta US LC ETF (GSLC) at 26.4% of the portfolio, followed by VG Morningstar TS MKT ETF-US (VTI, 17.8%) and Vanguard Ftse Developed ETF (VEA, 8.9%). Compared with Q1 2025, it opened 7 new positions, sold out of 2, added to 13 and reduced 6. The biggest buy was a new position in iShares 0-3 Month Treasury B (SGOV) and the biggest sale VG Morningstar TS MKT ETF-US (VTI, shares −3%).
- Most Recent 13F
- Q2 2026
- Location
- HOUSTON, TX
- CIK
- 0002049857
- Portfolio Value
- $196.7M (Q2 2025)
- SEC Filing
- 0001085146-25-004055 ↗ filed Jul 23, 2025
Holdings Value
Holdings 42 stocks · $196.7M
| GSLC Goldman Activebeta US LC ETF | 26.40% | 427,800 | $51.9M | Add +8.8% |
| VTI VG Morningstar TS MKT ETF-US | 17.78% | 115,101 | $35.0M | Reduce -3.0% |
| VEA Vanguard Ftse Developed ETF | 8.93% | 308,048 | $17.6M | Add +3.1% |
| IEFA iShares Core MSCI Eafe ETF | 4.33% | 102,057 | $8.5M | Add +5.7% |
| SGOV iShares 0-3 Month Treasury B | 4.09% | 79,966 | $8.1M | New |
| JPIE JPMorgan Income ETF | 4.02% | 170,545 | $7.9M | Add +2517.7% |
| SCHD Schwab US DVD Equity ETF | 3.99% | 296,404 | $7.9M | Add +1.3% |
| VYM Vanguard High DVD Yield ETF | 3.85% | 56,791 | $7.6M | Reduce -31.7% |
| EVTR Eaton Vance Total Return | 2.92% | 113,122 | $5.8M | New |
| VCRB Vanguard Core Bond ETF | 2.91% | 73,828 | $5.7M | New |
| VB Vanguard Most SM-Cap ETF-Usd | 2.80% | 23,260 | $5.5M | Reduce -17.7% |
| JEPI JPMorgan Equity Premium Inco | 2.49% | 86,324 | $4.9M | Add +1.4% |
| AGG iShares Core U.S. Aggregate | 2.03% | 40,166 | $4.0M | Add +303.1% |
| HELO JPMorgan Hedged Equity ETF | 1.82% | 57,198 | $3.6M | Reduce -5.6% |
| VTEB Vanguard Tax-Exempt Bond ETF | 1.36% | 54,532 | $2.7M | Add +87.2% |
| VXUS Vanguard Total Intl Stock | 1.32% | 37,649 | $2.6M | Reduce -7.8% |
| SCHB Schwab US Broad Market ETF | 1.26% | 104,248 | $2.5M | Add +257.6% |
| SUB iShares Short-Term National | 1.25% | 23,205 | $2.5M | Add +0.6% |
| AAPL Apple Inc. | 0.83% | 7,958 | $1.6M | Add +1.3% |
| IVV iShares Core S&P 500 ETF | 0.59% | 1,854 | $1.2M | No change |
| MSFT Microsoft Corp. | 0.44% | 1,736 | $864K | No change |
| IWB iShares Russell 1000 ETF | 0.41% | 2,380 | $808K | No change |
| CVX Chevron Corp. | 0.39% | 5,335 | $764K | No change |
| JQUA JPMorgan US Quality Factor | 0.36% | 11,943 | $717K | No change |
| LNG Cheniere Energy Inc. | 0.34% | 2,725 | $664K | No change |
| AMZN Amazon.com Inc. | 0.32% | 2,859 | $627K | Add +3.6% |
| SHYM iShares Short Duration High | 0.31% | 27,300 | $609K | New |
| VOO Vanguard S&P 500 ETF | 0.27% | 923 | $524K | Add +6.0% |
| IWM iShares Russell 2000 ETF | 0.24% | 2,203 | $475K | No change |
| IWF iShares Russell 1000 Growth | 0.24% | 1,103 | $468K | No change |
| NSP Insperity Inc. | 0.21% | 6,976 | $419K | No change |
| GVA Granite Construction Inc. | 0.17% | 3,647 | $341K | No change |
| EQNR Equinor ASA-Spon ADR | 0.17% | 13,297 | $334K | No change |
| BSV Vanguard Short-Term Bond ETF | 0.16% | 3,930 | $309K | Reduce -6.5% |
| KMI Kinder Morgan Inc. | 0.14% | 9,381 | $276K | No change |
| AVGO Broadcom Inc. | 0.14% | 1,000 | $276K | New |
| FDX FedEx Corp. | 0.13% | 1,152 | $262K | No change |
| IJH iShares Core S&P Midcap ETF | 0.13% | 4,175 | $259K | No change |
| SCHX Schwab US Large-Cap ETF | 0.12% | 9,816 | $240K | No change |
| V Visa Inc. Class A | 0.12% | 645 | $229K | No change |
| CWI State Street SPDR MSCI Acwi | 0.11% | 6,540 | $214K | New |
| JPM JPMorgan Chase & Co. | 0.10% | 698 | $202K | New |
Portfolio Sells Q1 2025 → Q2 2025
| VTI VG Morningstar TS MKT ETF-US | Reduce -3.0% | 17.78% | −3.64 |
| VYM Vanguard High DVD Yield ETF | Reduce -31.7% | 3.85% | −3.19 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -17.7% | 2.80% | −1.31 |
| HELO JPMorgan Hedged Equity ETF | Reduce -5.6% | 1.82% | −0.56 |
| DFCF Dimensional Core Fixed Inc. | Sold out | 0.00% | −0.41 |
| VXUS Vanguard Total Intl Stock | Reduce -7.8% | 1.32% | −0.34 |
| ABBV Abbvie Inc. | Sold out | 0.00% | −0.17 |
| BSV Vanguard Short-Term Bond ETF | Reduce -6.5% | 0.16% | −0.06 |
Portfolio Buys Q1 2025 → Q2 2025
| SGOV iShares 0-3 Month Treasury B | New | 4.09% | +4.09 |
| JPIE JPMorgan Income ETF | Add +2517.7% | 4.02% | +3.82 |
| EVTR Eaton Vance Total Return | New | 2.92% | +2.92 |
| VCRB Vanguard Core Bond ETF | New | 2.91% | +2.91 |
| AGG iShares Core U.S. Aggregate | Add +303.1% | 2.03% | +1.38 |
| SCHB Schwab US Broad Market ETF | Add +257.6% | 1.26% | +0.85 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +87.2% | 1.36% | +0.41 |
| SHYM iShares Short Duration High | New | 0.31% | +0.31 |
| AVGO Broadcom Inc. | New | 0.14% | +0.14 |
| CWI State Street SPDR MSCI Acwi | New | 0.11% | +0.11 |
| JPM JPMorgan Chase & Co. | New | 0.10% | +0.10 |
| AMZN Amazon.com Inc. | Add +3.6% | 0.32% | −0.03 |
| VOO Vanguard S&P 500 ETF | Add +6.0% | 0.27% | −0.03 |
| AAPL Apple Inc. | Add +1.3% | 0.83% | −0.32 |
| SUB iShares Short-Term National | Add +0.6% | 1.25% | −0.35 |
| IEFA iShares Core MSCI Eafe ETF | Add +5.7% | 4.33% | −0.47 |
| JEPI JPMorgan Equity Premium Inco | Add +1.4% | 2.49% | −0.70 |
| VEA Vanguard Ftse Developed ETF | Add +3.1% | 8.93% | −1.04 |
| SCHD Schwab US DVD Equity ETF | Add +1.3% | 3.99% | −1.38 |
| GSLC Goldman Activebeta US LC ETF | Add +8.8% | 26.40% | −2.04 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 53 | $286.1M | DFUS, VTI, VEA, VCRB, SGOV |
| Q1 2026 | 48 | $260.6M | GSLC, VTI, VEA, SGOV, IEFA |
| Q4 2025 | 49 | $259.1M | GSLC, VTI, VEA, SGOV, IEFA |
| Q3 2025 | 49 | $223.3M | GSLC, VTI, VEA, SGOV, IEFA |
| Q2 2025 | 42 | $196.7M | GSLC, VTI, VEA, IEFA, SGOV |
| Q1 2025 | 37 | $152.3M | GSLC, VTI, VEA, VYM, SCHD |
| Q4 2024 | 39 | $149.1M | GSLC, VTI, VEA, VYM, SCHD |
| Q3 2024 | 36 | $146.6M | GSLC, VTI, VEA, VYM, SCHD |
| Q2 2024 | 34 | $136.7M | GSLC, VTI, VEA, VYM, SCHD |
| Q1 2024 | 33 | $135.4M | GSLC, VTI, VEA, VYM, SCHD |