Penney Financial, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 23, 2025), Penney Financial, LLC reported 39 stock positions worth $149.1 million. Its top holding was Goldman Activebeta US LC ETF (GSLC) at 29.1% of the portfolio, followed by VG Morningstar TS MKT ETF-US (VTI, 22.3%) and Vanguard Ftse Developed ETF (VEA, 8.9%). Compared with Q3 2024, it opened 3 new positions, added to 19 and reduced 2. The biggest buy was a new position in Cheniere Energy (LNG) and the biggest sale JPMorgan US Quality Factor (JQUA, shares −0%).
- Most Recent 13F
- Q2 2026
- Location
- HOUSTON, TX
- CIK
- 0002049857
- Portfolio Value
- $149.1M (Q4 2024)
- SEC Filing
- 0001085146-25-000437 ↗ filed Jan 23, 2025
Holdings Value
Holdings 39 stocks · $149.1M
| GSLC Goldman Activebeta US LC ETF | 29.06% | 376,205 | $43.3M | Add +0.1% |
| VTI VG Morningstar TS MKT ETF-US | 22.26% | 114,559 | $33.2M | Reduce -0.2% |
| VEA Vanguard Ftse Developed ETF | 8.86% | 276,148 | $13.2M | Add +3.9% |
| VYM Vanguard High DVD Yield ETF | 6.75% | 78,930 | $10.1M | Add +1.9% |
| SCHD Schwab US DVD Equity ETF | 5.11% | 278,722 | $7.6M | Add +3.0% |
| IEFA iShares Core MSCI Eafe ETF | 4.34% | 92,143 | $6.5M | Add +4.0% |
| VB Vanguard Most SM-Cap ETF-Usd | 4.33% | 26,887 | $6.5M | Add +1.2% |
| JEPI JPMorgan Equity Premium Inco | 3.10% | 80,392 | $4.6M | Add +2.0% |
| HELO JPMorgan Hedged Equity ETF | 2.41% | 57,940 | $3.6M | Add +5.5% |
| VXUS Vanguard Total Intl Stock | 1.59% | 40,208 | $2.4M | Add +6.6% |
| SUB iShares Short-Term National | 1.57% | 22,228 | $2.3M | Add +3.4% |
| AAPL Apple Inc. | 1.32% | 7,854 | $2.0M | Add +0.0% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.94% | 27,998 | $1.4M | Add +5.5% |
| IVV iShares Core S&P 500 ETF | 0.73% | 1,854 | $1.1M | No change |
| AGG iShares Core U.S. Aggregate | 0.60% | 9,279 | $899K | Add +4.5% |
| CVX Chevron Corp. | 0.54% | 5,575 | $807K | No change |
| IWB iShares Russell 1000 ETF | 0.51% | 2,380 | $767K | No change |
| SCHB Schwab US Broad Market ETF | 0.49% | 32,255 | $732K | Add +48.3% |
| MSFT Microsoft Corp. | 0.49% | 1,736 | $732K | Add +2.4% |
| JQUA JPMorgan US Quality Factor | 0.46% | 11,943 | $684K | Reduce -0.3% |
| AMZN Amazon.com Inc. | 0.41% | 2,759 | $605K | Add +6.2% |
| DFCF Dimensional Core Fixed Inc. | 0.40% | 14,505 | $599K | Add +13.1% |
| LNG Cheniere Energy Inc. | 0.39% | 2,725 | $586K | New |
| NSP Insperity Inc. | 0.36% | 6,976 | $541K | No change |
| IWM iShares Russell 2000 ETF | 0.33% | 2,203 | $487K | No change |
| IWF iShares Russell 1000 Growth | 0.30% | 1,103 | $443K | No change |
| BSV Vanguard Short-Term Bond ETF | 0.22% | 4,197 | $324K | No change |
| FDX FedEx Corp. | 0.22% | 1,152 | $324K | No change |
| GVA Granite Construction Inc. | 0.21% | 3,647 | $320K | No change |
| EQNR Equinor ASA-Spon ADR | 0.21% | 13,297 | $315K | No change |
| VOO Vanguard S&P 500 ETF | 0.20% | 565 | $305K | Add +38.1% |
| IJH iShares Core S&P Midcap ETF | 0.17% | 4,175 | $260K | No change |
| KMI Kinder Morgan Inc. | 0.17% | 9,381 | $257K | No change |
| JPIE JPMorgan Income ETF | 0.17% | 5,485 | $250K | Add +14.9% |
| EIX Edison International | 0.16% | 3,000 | $240K | No change |
| AVGO Broadcom Inc. | 0.16% | 1,000 | $232K | New |
| SCHX Schwab US Large-Cap ETF | 0.15% | 9,816 | $228K | No change |
| ABBV Abbvie Inc. | 0.15% | 1,252 | $222K | No change |
| V Visa Inc. Class A | 0.14% | 645 | $204K | New |
Portfolio Sells Q3 2024 → Q4 2024
Portfolio Buys Q3 2024 → Q4 2024
| LNG Cheniere Energy Inc. | New | 0.39% | +0.39 |
| SCHB Schwab US Broad Market ETF | Add +48.3% | 0.49% | +0.16 |
| AVGO Broadcom Inc. | New | 0.16% | +0.16 |
| V Visa Inc. Class A | New | 0.14% | +0.14 |
| HELO JPMorgan Hedged Equity ETF | Add +5.5% | 2.41% | +0.12 |
| GSLC Goldman Activebeta US LC ETF | Add +0.1% | 29.06% | +0.10 |
| AMZN Amazon.com Inc. | Add +6.2% | 0.41% | +0.08 |
| AAPL Apple Inc. | Add +0.0% | 1.32% | +0.07 |
| VOO Vanguard S&P 500 ETF | Add +38.1% | 0.20% | +0.06 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +1.2% | 4.33% | +0.03 |
| DFCF Dimensional Core Fixed Inc. | Add +13.1% | 0.40% | +0.02 |
| JPIE JPMorgan Income ETF | Add +14.9% | 0.17% | +0.02 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +5.5% | 0.94% | +0.02 |
| SUB iShares Short-Term National | Add +3.4% | 1.57% | +0.02 |
| MSFT Microsoft Corp. | Add +2.4% | 0.49% | −0.01 |
| AGG iShares Core U.S. Aggregate | Add +4.5% | 0.60% | −0.01 |
| VYM Vanguard High DVD Yield ETF | Add +1.9% | 6.75% | −0.02 |
| VXUS Vanguard Total Intl Stock | Add +6.6% | 1.59% | −0.08 |
| SCHD Schwab US DVD Equity ETF | Add +3.0% | 5.11% | −0.09 |
| JEPI JPMorgan Equity Premium Inco | Add +2.0% | 3.10% | −0.10 |
| IEFA iShares Core MSCI Eafe ETF | Add +4.0% | 4.34% | −0.37 |
| VEA Vanguard Ftse Developed ETF | Add +3.9% | 8.86% | −0.71 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 53 | $286.1M | DFUS, VTI, VEA, VCRB, SGOV |
| Q1 2026 | 48 | $260.6M | GSLC, VTI, VEA, SGOV, IEFA |
| Q4 2025 | 49 | $259.1M | GSLC, VTI, VEA, SGOV, IEFA |
| Q3 2025 | 49 | $223.3M | GSLC, VTI, VEA, SGOV, IEFA |
| Q2 2025 | 42 | $196.7M | GSLC, VTI, VEA, IEFA, SGOV |
| Q1 2025 | 37 | $152.3M | GSLC, VTI, VEA, VYM, SCHD |
| Q4 2024 | 39 | $149.1M | GSLC, VTI, VEA, VYM, SCHD |
| Q3 2024 | 36 | $146.6M | GSLC, VTI, VEA, VYM, SCHD |
| Q2 2024 | 34 | $136.7M | GSLC, VTI, VEA, VYM, SCHD |
| Q1 2024 | 33 | $135.4M | GSLC, VTI, VEA, VYM, SCHD |