Penney Financial, LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed December 31, 2024), Penney Financial, LLC reported 36 stock positions worth $146.6 million. Its top holding was Goldman Activebeta US LC ETF (GSLC) at 29.0% of the portfolio, followed by VG Morningstar TS MKT ETF-US (VTI, 22.2%) and Vanguard Ftse Developed ETF (VEA, 9.6%). Compared with Q2 2024, it opened 3 new positions, sold out of 1, added to 12 and reduced 11. The biggest buy was VG Morningstar TS MKT ETF-US (VTI, shares +4%) and the biggest sale Goldman Activebeta US LC ETF (GSLC, shares −3%).
- Most Recent 13F
- Q2 2026
- Location
- HOUSTON, TX
- CIK
- 0002049857
- Portfolio Value
- $146.6M (Q3 2024)
- SEC Filing
- 0001085146-24-006105 ↗ filed Dec 31, 2024
Holdings Value
Holdings 36 stocks · $146.6M
| GSLC Goldman Activebeta US LC ETF | 28.96% | 375,939 | $42.5M | Reduce -2.6% |
| VTI VG Morningstar TS MKT ETF-US | 22.17% | 114,800 | $32.5M | Add +4.2% |
| VEA Vanguard Ftse Developed ETF | 9.57% | 265,693 | $14.0M | Reduce -0.2% |
| VYM Vanguard High DVD Yield ETF | 6.78% | 77,487 | $9.9M | Reduce -0.3% |
| SCHD Schwab US DVD Equity ETF | 5.20% | 90,176 | $7.6M | Add +7.3% |
| IEFA iShares Core MSCI Eafe ETF | 4.71% | 88,562 | $6.9M | Add +6.1% |
| VB Vanguard Most SM-Cap ETF-Usd | 4.30% | 26,564 | $6.3M | Reduce -1.1% |
| JEPI JPMorgan Equity Premium Inco | 3.20% | 78,822 | $4.7M | Add +0.5% |
| HELO JPMorgan Hedged Equity ETF | 2.29% | 54,927 | $3.4M | Add +11.2% |
| VXUS Vanguard Total Intl Stock | 1.67% | 37,708 | $2.4M | No change |
| SUB iShares Short-Term National | 1.56% | 21,490 | $2.3M | Add +1.5% |
| AAPL Apple Inc. | 1.25% | 7,852 | $1.8M | Add +1.6% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.93% | 26,530 | $1.4M | Reduce -6.7% |
| IVV iShares Core S&P 500 ETF | 0.73% | 1,854 | $1.1M | Add +0.8% |
| AGG iShares Core U.S. Aggregate | 0.61% | 8,881 | $899K | Reduce -4.4% |
| CVX Chevron Corp. | 0.56% | 5,575 | $821K | Add +0.3% |
| IWB iShares Russell 1000 ETF | 0.51% | 2,380 | $748K | No change |
| MSFT Microsoft Corp. | 0.50% | 1,696 | $730K | Add +6.7% |
| JQUA JPMorgan US Quality Factor | 0.46% | 11,979 | $678K | No change |
| NSP Insperity Inc. | 0.42% | 6,976 | $614K | No change |
| DFCF Dimensional Core Fixed Inc. | 0.38% | 12,830 | $554K | Add +14.4% |
| IWM iShares Russell 2000 ETF | 0.33% | 2,203 | $487K | Reduce -1.1% |
| AMZN Amazon.com Inc. | 0.33% | 2,599 | $484K | Add +6.3% |
| SCHB Schwab US Broad Market ETF | 0.33% | 7,252 | $482K | No change |
| IWF iShares Russell 1000 Growth | 0.28% | 1,103 | $414K | No change |
| EQNR Equinor ASA-Spon ADR | 0.23% | 13,297 | $337K | No change |
| BSV Vanguard Short-Term Bond ETF | 0.23% | 4,197 | $330K | Reduce -6.4% |
| FDX FedEx Corp. | 0.21% | 1,152 | $315K | Reduce -1.1% |
| GVA Granite Construction Inc. | 0.20% | 3,647 | $289K | Reduce -40.7% |
| EIX Edison International | 0.18% | 3,000 | $261K | No change |
| IJH iShares Core S&P Midcap ETF | 0.18% | 4,175 | $260K | Reduce -0.6% |
| ABBV Abbvie Inc. | 0.17% | 1,252 | $247K | No change |
| SCHX Schwab US Large-Cap ETF | 0.15% | 3,272 | $222K | No change |
| JPIE JPMorgan Income ETF | 0.15% | 4,775 | $222K | New |
| VOO Vanguard S&P 500 ETF | 0.15% | 409 | $216K | New |
| KMI Kinder Morgan Inc. | 0.14% | 9,381 | $207K | New |
Portfolio Sells Q2 2024 → Q3 2024
| GSLC Goldman Activebeta US LC ETF | Reduce -2.6% | 28.96% | −1.23 |
| VXF Vanguard Extended Market ETF | Sold out | 0.00% | −0.15 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -6.7% | 0.93% | −0.12 |
| GVA Granite Construction Inc. | Reduce -40.7% | 0.20% | −0.08 |
| VEA Vanguard Ftse Developed ETF | Reduce -0.2% | 9.57% | −0.05 |
| AGG iShares Core U.S. Aggregate | Reduce -4.4% | 0.61% | −0.05 |
| FDX FedEx Corp. | Reduce -1.1% | 0.21% | −0.04 |
| BSV Vanguard Short-Term Bond ETF | Reduce -6.4% | 0.23% | −0.03 |
| IJH iShares Core S&P Midcap ETF | Reduce -0.6% | 0.18% | −0.00 |
| IWM iShares Russell 2000 ETF | Reduce -1.1% | 0.33% | +0.00 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -1.1% | 4.30% | +0.01 |
| VYM Vanguard High DVD Yield ETF | Reduce -0.3% | 6.78% | +0.03 |
Portfolio Buys Q2 2024 → Q3 2024
| VTI VG Morningstar TS MKT ETF-US | Add +4.2% | 22.17% | +0.62 |
| SCHD Schwab US DVD Equity ETF | Add +7.3% | 5.20% | +0.42 |
| IEFA iShares Core MSCI Eafe ETF | Add +6.1% | 4.71% | +0.28 |
| HELO JPMorgan Hedged Equity ETF | Add +11.2% | 2.29% | +0.18 |
| JPIE JPMorgan Income ETF | New | 0.15% | +0.15 |
| VOO Vanguard S&P 500 ETF | New | 0.15% | +0.15 |
| KMI Kinder Morgan Inc. | New | 0.14% | +0.14 |
| AAPL Apple Inc. | Add +1.6% | 1.25% | +0.06 |
| DFCF Dimensional Core Fixed Inc. | Add +14.4% | 0.38% | +0.04 |
| IVV iShares Core S&P 500 ETF | Add +0.8% | 0.73% | −0.01 |
| AMZN Amazon.com Inc. | Add +6.3% | 0.33% | −0.02 |
| MSFT Microsoft Corp. | Add +6.7% | 0.50% | −0.02 |
| JEPI JPMorgan Equity Premium Inco | Add +0.5% | 3.20% | −0.05 |
| SUB iShares Short-Term National | Add +1.5% | 1.56% | −0.06 |
| CVX Chevron Corp. | Add +0.3% | 0.56% | −0.08 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 53 | $286.1M | DFUS, VTI, VEA, VCRB, SGOV |
| Q1 2026 | 48 | $260.6M | GSLC, VTI, VEA, SGOV, IEFA |
| Q4 2025 | 49 | $259.1M | GSLC, VTI, VEA, SGOV, IEFA |
| Q3 2025 | 49 | $223.3M | GSLC, VTI, VEA, SGOV, IEFA |
| Q2 2025 | 42 | $196.7M | GSLC, VTI, VEA, IEFA, SGOV |
| Q1 2025 | 37 | $152.3M | GSLC, VTI, VEA, VYM, SCHD |
| Q4 2024 | 39 | $149.1M | GSLC, VTI, VEA, VYM, SCHD |
| Q3 2024 | 36 | $146.6M | GSLC, VTI, VEA, VYM, SCHD |
| Q2 2024 | 34 | $136.7M | GSLC, VTI, VEA, VYM, SCHD |
| Q1 2024 | 33 | $135.4M | GSLC, VTI, VEA, VYM, SCHD |